Jason Tate

MediaNews Group & Tribune Publishing Sr. Director, Programmatic & Partnership Development

With over 20 years of experience in the media industry, Jason is a seasoned leader and strategist in digital media, specifically programmatic advertising and partnership development. He currently oversee's programmatic advertising partnerships, strategy, corporate standardizations, yield management, indirect ad technologies, reporting/analytics, and all 3rd party revenue tactics for MediaNews Group and Tribune Publishing’s local owned and operated digital news outlets, including the Chicago Tribune, New York Daily News, Mercury News, Denver Post, Boston Herald, Orange County Register and many others.

His mission is to maximize the value and performance of our digital inventory, while building and maintaining strong relationships with our partners and clients. Jason has an extensive proven track record of driving revenue growth, optimizing ad operations, and delivering innovative solutions for our publishers and advertisers. He has also contributed to the business development and digital sales of over 300 websites across 50+ publishers. Jason is extremely passionate about the evolving landscape of digital media and the opportunities it offers for local journalism, community engagement and businesses to grow their brands through Advertising.

Meet Jason at:

Panel: Sailing Into Headwinds: Go To Market: Ad Sales Tactics for 2024
Date/Time: 11:20 AMMedia spend is turning around...slowly. But how are sales teams meeting a tough retail sales environment where brands demand breakthrough formats, efficiency, and accountability? What products and promises are resonating in this market? Where are the unexpected opportunities?

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