December 2 - 5, 2009
the Chateaux at Silver Lake, Park City, Utah

Event Sponsors

Agenda

Wednesday, 12/02

6:00 PM
Welcome Reception Cocktail Party
Buvez Lounge at The Chateaux

Thursday, 12/03

7:30 AM
Registration Opens
8:00 AM
Sponsor Breakfast Presentation
Sponsored by AOL
Open to all attendees
8:45 AM
Conference Opens
MC
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
Rethinking Search: The Long Tail, Attribution & Competitive Intelligence
Google’s Avinash Kaushik will explain why there’s an opportunity in the Long Tail, how to focus on the keywords, and how to measure them. He will also seek to dispel the confusion and misunderstanding surrounding attribution, in addition to touching on how to leverage competitive intelligence to understand what’s out there to learn from and how and where you can use search data to influence other marketing, like display.
Keynote
Avinash Kaushik, Analytics Evangelist, Google 
9:30 AM
The State of Search: Where We Are Going, Where Have We Been?
MediaPost welcomes Citigroup Internet Analyst Mark Mahaney, a digital advertising observer who has a better handle on what’s happening in the search space than just about anyone. Mark will explore the roller coaster that was the last 6 months and provide some highly educated guesses on what the future might hold for search and digital marketing.
Keynote
Mark Mahaney, Internet Analyst, Citi Investment Research 
10:15 AM
It’s All About the Landing! Maximizing the Campaign after the Click
This panel session offers a deep dive into how visitors interact with landing pages, including eye tracking analysis, before and after comparisons, and a best practices check list for providing the softest possible landing for your visitors (hard landings = high bounce rates).
PanelistS
Scott Brinker, President and CTO, ion interactive 
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
Lance Loveday, CEO, Closed Loop Marketing 
11:00 AM
Balancing Real People and Hard Data – the Qual and Quant Side of Search Marketing
Most marketers obsess about numbers and analytics, without having any qualitative context to put it into. For example, they look at bounce rates without understanding the intent of their users. In this session, experts will seek to bridge the disconnect between qualitative and quantitative to gain maximum insight into the behaviors of your prospects.
Moderator
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
PanelistS
Price Glomski, Account Director and Integration Strategist, Range Online Media 
Ben Hanna, VP, Marketing, Dex One Interactive / Business.com 
Matt Kain, Chief Revenue Officer, The Search Agency 
11:45 AM
Round Tables
Ecommerce: Scott Brinker, President and CTO, ion interactive
Lead Generation: Frank Lee, SVP, Client Services, The Search Agency
Brand Advertisers: Ben Hanna, VP, Marketing, Business.com
Portal/Resellers (e.g. IYPs): David Levy, Director, Marketing & Business Development, Resolution Media
12:30 PM
Sponsor Lunch & Learn Presentation
Sponsored by SearchIgnite
Open to all attendees
1:30 PM
Summit Activities
Skiing at Park City Mountain Resort
Offering 3300 acres of varied ski & snowboard terrain, Park City Mountain Resort is a favorite of experienced skiers and snowboarders. SKI magazine readers voted it one of the top ten resorts in North America. Join your fellow Search Insiders for an afternoon of fun in the snow!

Horseback riding/Wagon Rides at Weber Canyon
Enjoy a fantastic wagon or horseback ride through the serene Utah countryside This is an experience you will not soon forget. Ideal for those who are looking for a leisurely way to observe the unforgettable West.
6:30 PM
Cocktail Party
Empire Canyon Lodge (via shuttle)
7:00 PM
Private Fireside Dinner
Empire Canyon Lodge (via shuttle)

Friday, 12/04

7:30 AM
Registration Opens

8:00 AM
Sponsor Breakfast Presentation
Sponsored by adMarketplace
Open to all attendees
9:00 AM
Selling Search to the C-Suite
How do you sell Search up to the C-Suite? How do you build buy-in at the top? How do you prime an organization for search success, and how quickly do you have to move (really)? Answers to these and more questions will come from former Enterprise SEO expert and Do It Wrong Quickly author Mike Moran.
Keynote
Mike Moran, Chief Strategist, Converseon 
9:30 AM
The Future Search Marketing Landscape
How are agencies adapting to the changing search landscape? What does the future hold? What place does SEO have? Is search moving in house, off shore or somewhere in between? Will there be search agencies in the future and, if so, what will they look like? Rob and Rand shoot from the hip on the future as they see it.
KeynoteS
Rand Fishkin, CEO & Founder, SEOmoz.org 
Rob Griffin, Co-Founder, Rise-Alliance 
10:15 AM
Understanding Intent – Moving Beyond Search in Your Strategy
Search is a verb as well as a noun. This panel will take a close look at search’s role as the connector between intent and content, moving beyond the limited view of search as a distinct channel and instead moving it to the center of a intent-centric marketing strategy.
Moderator
Bill Leake, CEO, Apogee Search 
PanelistS
Olivier Lemaignen, Director, Consumer Marketing, Invisalign 
Katherine Shappley, Senior Agency Development Executive, Microsoft 
11:00 AM
Search Engine Idol
This unique talent show is focused on finding the next superstar search engine or search alternative. Each contestant will have 5 minutes on stage to conduct a few live search queries and state their case for why they deserve Google-Killer status. Then the judges will weigh in before the audience votes for the winner.

Host: Aaron Goldman, Managing Partner, Connectual
Judges: 
Charles Knight, Editor, AltSearchEngines.com
Mark Scholz, Senior Manager SEM & SEO, HP
Robert Pettee, Director, Search Marketing, LendingTree
Contestants:
Ted Dziuba, Lead Engineer & Co-Founder, Milo.com
David Fireman, Co-Founder & CEO, Search3
Stephen Scarr, Co-Founder & CEO, Info.com
Mark Watkins, CEO & Co-founder, Goby
12:00 PM
Round Tables
Ecommerce: Lance Loveday, CEO, Closed Loop Marketing
Lead Generation: Olivier Lemaignen, Director, Retention Marketing, Kodak Gallery
Brand Advertisers: Lucinda Holt, CEO, ClickEquations, Inc.
Search Engines/Portals/Resellers: Charles Knight, Editor, AltSearchEngines.com
12:45 PM
Sponsor Lunch & Learn Presentation
Sponsored by Omniture
Open to all attendees
1:45 PM
Summit Activities
Skiing at Park City Mountain Resort
Offering 3300 acres of varied ski & snowboard terrain, Park City Mountain Resort is a favorite of experienced skiers and snowboarders. SKI magazine readers voted it one of the top ten resorts in North America. Join your fellow Search Insiders for an afternoon of fun in the snow!

Snowmobiling at Garff Ranch
Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!
6:30 PM
Cocktail Party
Buvez Lounge at The Chateaux
7:30 PM
Dinner
Bistro Toujours at The Chateaux

Saturday, 12/05

7:30 AM
Registration Opens

8:00 AM
Sponsor Breakfast Presentation
Sponsored by SearchDNA
9:00 AM
The Interplay of Search and Social
The integration of social media and search marketing offers a compelling opportunity for marketers to actively participate in branding and to drive better ROI from their search marketing efforts simultaneously. This presentation will provide insights gathered through cutting-edge research conducted by comScore, GroupM, M80 and Outrider to evaluate the relationship between social media exposure and search behaviors.
Keynote
Graham Mudd, Director, Advertising Measurement, Facebook 
9:45 AM
Search and Social: Sea Change or Tempest in a Teapot?
This panel will focus on the cross-synergies of search and social, and how they change the way marketers approach their digital marketing strategy. Panelists will discuss Google’s and Bing’s recent deals with Twitter, Google’s Social Search, real-time search, and the impact of search-and-social on search media strategy, natural search strategy, and social strategy.
Moderator
Rob Garner, Director of Content Services, North America, iProspect 
PanelistS
Mike Gullaksen, VP, Search Strategies, Covario 
Kristine Sherliker, Lead Communications Manager, Unilever 
Richard Zwicky, Founder & President, Enquisite, Inc. 
10:30 AM
Ball State University Panel: A Social Experiment in Real Time
The illusive 18-24 year old college student: Young enough to be a digital native, yet poised to enter the workplace. This panel will serve as a glimpse into the minds of college students as they discuss how new media options impact the decisions they make, the ways in which they communicate and where search fits into their lives.
PanelistS
Thinh Doan, Junior, Biology and Pre-med, Westminster College 
Katie Hathaway, Sophomore, Linguistics and Computer Science minor, University of Utah 
Meghan Hekkers, Senior, English/French, Westminster College 
Beau Hennings, Freshman, Environmental Studies, University of Utah 
Mitch Sturges, Senior, Music: Voice, University of Utah 
11:30 AM
Round Tables
Ecommerce: Rob Garner, Search Strategy Director, iCrossing
Lead Generation: Richard Zwicky, Founder & President, Enquisite, Inc.
Brand Advertisers: Jenn Mathews, JustJenn
Search Engines/Portal/Resellers (e.g. IYPs): Kristine Sherliker, Lead Communications Manager, Unilever

Venue

The Chateaux at Silver Lake, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux at Silver Lake is an elegant condominium hotel designed to reflect the elegance of Old World French d├ęcor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort chairlifts. This property features units ranging in size from hotel rooms to three-bedroom suites. The Chateaux includes approximately 9,000 square feet of meeting space including two board rooms and a 6,627-square-foot ballroom.

Amenities at The Chateaux include a large atrium lobby, on-site check-in, evening turndown service, concierge and bell services, complimentary wireless service in each guest room, outdoor heated pool and hot tub, fitness center, specialty shops, underground parking and a gourmet restaurant and lounge.

To book a room at the Chateaux Resort at Deer Valley Resort an attend the IN-person gathering, you may do so here:
https://www.reseze.net/servlet/SendPage?hotelid=1448&skipfirstpage=true&page=659053
The cut-off date for booking rooms with this discount is July 11, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.

The Chateaux at Silver Lake, Park City, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.