May 4 - 7, 2011
Captiva Island, FL

Event Sponsors


Wednesday, 05/04

6:30 PM
6:30 PM ET
Welcome Reception Cocktail Party Sunset Beach

Thursday, 05/05

7:00 AM
7:00 AM ET
Registration Opens

8:00 AM
8:00 AM ET
Sponsored by DoubleClick

8:15 AM
8:15 AM ET
Sponsor Breakfast Workshop

8:45 AM
8:45 AM ET
Welcome and Opening Remarks

Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
9:00 AM ET
Session One: Reinventing Marketing

How might marketing generally and search specifically be reinvented in the coming decade?

Reinventing Word-of-Mouth in Social Networks -
    John Yi

Aligning Marketing with the Voice of Your Customers - View Presentation Slides
     Craig Macdonald

Pervasive Computing: What Happens to Marketing in a World of Constant Connection? - View Presentation Slides
     David Szetela

Bringing Branding Dollars to Digital - View Presentation Slides
     Gian Fulgoni

The Future of Attribution: Moving Past Last Click - View Presentation Slides
     Siddharth Shah

The Role of the Agency in a More Complex Market - View Presentation Slides
     Dave Tan

Reinventing the Agency - View Presentation Slides
     Lucinda Holt

Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. 
Lucinda Holt, CEO, ClickEquations, Inc. 
Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture 
Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe 
David Szetela, Owner and CEO, Clix Marketing 
10:45 AM
10:45 AM ET
Session Two: Reinventing the Organization
The digital transformation is changing everything, including our traditional definition of companies. What will the organization of tomorrow look like?

Selling Doesn’t Cause Buying - View Presentation Slides
     Sharon Drew Morgen

Transforming your Organization to Become a Publisher - View Presentation Slides
     Rob Garner

The Power of Design: The Difference Between Success and Mediocrity - View Presentation Slides
     Lance Loveday

Becoming a Content Marketer - View Presentation Slides
     Chris Baggot

Technology and Customer Service: The Keys to the Kingdom -
     Steve Parker, Jr.

Back to the Smoke Stack? 3M’s Digital DNA - View Presentation Slides
     David Reynolds-Gooch

Chris Baggott, Chairman, Compendium 
Rob Garner, Director of Content Services, North America, iProspect 
Lance Loveday, CEO, Closed Loop Marketing 
Sharon Drew Morgen, Author, Developer, Buying Facilitation 
Steve Parker, Jr., CEO & Co-Founder, Levelwing 
David Reynolds-Gooch, Group Manager, 3M Corporate Interactive Marketing 
12:15 PM
12:15 PM ET
Ecommerce - Table Lead: Dave Schwartz, VP, Client Services, DataPop
Lead Generation - Table Lead: Laurie Sullivan, Senior Writer and Columnist, MediaPost
Brand Advertisers - Table Lead: Lance Loveday, CEO, Closed Loop Marketing

1:00 PM
1:00 PM ET
Sponsored by Ignition One

1:15 PM
1:15 PM ET
Sponsor Luncheon Workshop

2:15 PM
2:15 PM ET
Afternoon Activities
Catamaran Tour, Gulf of Mexico
Shotgun Golf Tournament, Captiva Island Golf Club
Tarpon Fishing Charters

6:00 PM
6:00 PM ET
Cocktail Party The East Lawn at South Seas Harbour & Marina - SPONSORED BY:

7:00 PM
7:00 PM ET
Sunset Cruise & Dinner on Useppa Island Q Dock, South Seas Harbour & Marina - SPONSORED BY:
Join us for a one-of-a-kind evening as we charter a private boat complete with cocktails, hors d’œuvres and a breath-taking view of sunset over the Gulf of Mexico enroute to pristine and secluded Useppa Island. There we’ll enjoy an unforgettable tropical dining experience. Conde Nast Traveler called Useppa "one of the top 25 true island retreats in the world - serenity, great facilities ... no cars, Useppa has it all." This private retreat is reachable only by boat, situated amongst the famous tropical isles of the Florida coast, and boasts a tradition of sincere and personal hospitality from an era before the turn of the 20th century attracting the world’s most elite travelers. This outing is sure to be THE event to remember from this year’s Summit.

Friday, 05/06

7:00 AM
7:00 AM ET
Registration Opens

8:00 AM
8:00 AM ET
Sponsored by Performics

8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation

8:45 AM
8:45 AM ET
Session Three: Reinventing Marketing - Part Deux

How might marketing and search be reinvented ?

Marketing Mash-Up: How Customers are Compelling us to Cross our Channels - View Presentation Slides
      Scott Brinker

Neuromarketing: The Brain on "Buy"? - View Presentation Slides
      Roger Dooley

The Other 98%: Marketing to Those Who Don’t Click - View Presentation Slides
      Joshua Palau

Achieving an Integrated View of your Market (and Connecting with it) -
      Olivier Lemaignen

How Search will be Strategic to Agencies - View Presentation Slides
      Rob Griffin

Fast and Furious: Retargeting Moves Full Steam Ahead - View Presentation Slides
      Josh Shatkin-Margolis

The New Virtual Shelf - View Presentation Slides
      Jeremiah Andrick
Jeremiah Andrick, Online Customer Acquisition Manager, Logitech 
Scott Brinker, President and CTO, ion interactive 
Roger Dooley, 
Rob Griffin, Co-Founder, Rise-Alliance 
Olivier Lemaignen, Director, Consumer Marketing, Invisalign 
Joshua Palau, Chief Media and Activation Officer, PHD 
10:45 AM
10:45 AM ET
Session Four: Reinventing the Customer

Actually, it’s not so much reinventing the customer, but reinventing our understanding of customers, their needs and behaviors.

Personalization Vs. Privacy: The Implications for Advertising -
     Aaron Goldman

Your Ever Expanding Digital Footprint - View Presentation Slides
     Craig Danuloff

Apple’s Stand on Privacy - View Presentation Slides
Matt Lawson

The Importance of Qualitative Research: Knowing "What’ and "Why"  - View Presentation Slides
     Michael Holmes

Creating Knowledge: Search and your Tasks - View Presentation Slides
     Jacqueline Krones
Craig Danuloff, Founder & President, ClickEquations Inc. 
Jacqueline Krones, Senior Product Manager, Microsoft 
12:15 PM
12:15 PM ET
Ecommerce - Table Lead: Geoffrey Shenk, Managing Director, Kenshoo
Lead Generation - Table Lead: Janel Landis Laravie, Co-Founder, Chacka Marketing
Brand Advertisers - Table Lead: Rob Garner, VP, Strategy, iCrossing

1:00 PM
1:00 PM ET
Sponsored by Acxiom

1:15 PM
1:15 PM ET
Sponsor Luncheon Workshop

2:15 PM
2:15 PM ET
Afternoon Activities
Kayaking, Bryant Bayou
Remote Island Hop and Dolphin Cruise
Golf at the Sanctuary on Sanibel (a 15 minute drive)
6:30 PM
6:30 PM ET
Cocktail Party King’s Crown Deck & Lawn - SPONSORED BY:

7:30 PM
7:30 PM ET
Dinner King’s Crown Lawn

Saturday, 05/07

8:00 AM
8:00 AM ET
Sponsored by Marchex

8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
8:45 AM
8:45 AM ET
Session Five: Reinventing the Search Experience

Search is at a crossroads. Multiple factors are driving us toward a tipping point of change, including mobile device proliferation, increased local functionality, real time content, more structured data sets and a shift in user expectations. How might search look in the near and long term?

Beyond the Keyword: Actionable Search Experiences - View Presentation Slides
     Mark Watkins and Stefan Weitz

Search as a Conversation: The End of a "Stateless" Results Page - View Presentation Slides
     Mark Cramer

How Will Marketing Evolve in a Newly Defined Search Experience? - View Presentation Slides
     Shasi Seth

Search as a More Social Experience - View Presentation Slides
     Matt Ackley

Convergence of Intent, Location and the Art of the Deal - View Presentation Slides
     Dennis Glavin

Matt Ackley, Director of Media & Platforms, Google 
Mark Cramer, Founder, Surf Canyon 
Dennis Glavin, Group Product Manager, Microsoft 
Shashi Seth, SVP, Search, Yahoo! 
Mark Watkins, CEO & Co-founder, Goby 
Stefan Weitz, Director of Search, Microsoft 
10:00 AM
10:00 AM ET
Session Six: Reinventing Everything!

Don’t consider these the leftovers from other sessions. Consider these saving some of the best for last!

The Tools we Want
     Chris Knoch

The Reinvention of Entertainment - View Presentation Slides
     Lori Weiman

The Agile Revolution: A New Era in Knowledge Work - View Presentation Slides
     Ben Edwards

IBM’s Watson: Is the World’s Trivia Champion the Future of Search - View Presentation Slides
     Joshua Dreller

Search as a Utility and the Impact on Marketing
- View Presentation Slides
     Janel Landis Laravie
Joshua Dreller, VP, Media Technology & Analytics, Fuor Digital 
Ben Edwards, Vice President of Digital Strategy and Development, IBM 
11:15 AM
11:15 AM ET
Reinvention Revisited! Conversation with Esther Dyson

Esther Dyson makes her return to the Search Insider Summit for a conversation with MC Gord Hotchkiss where we review some of the main themes that emerged during the Summit.

Esther Dyson, Executive Founder, Way to Wellville 
12:00 PM
12:00 PM ET
Conference Concludes


South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924

Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.