COVID-19 forced consumers to spend more and more hours in front of the screen. Connected TV viewership has since become more prevalent, and as a result advertising must evolve. Marketers now need to adjust their short- and long-term strategies. What can you expect from OTT viewership moving forward? How can you leverage audience buying to improve scale in OTT? Hear how this panel of innovative media buyers are optimizing these cross-network campaigns during a time of crises?

Optimizing Media Spend - James Brohamer, E-commerce, Omnichannel Marketing Director, Affiliate and Partnerships, Purple
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
Traditionally CTV and linear have been considered two separate expertises, so they're not often planned together. This can prove inefficient and costly. How are brands optimizing their media strategies?

Tuning Into New Video Channels - Jason Adamski, North American Consumer Connections Lead, Ferrero  
Interviewer: Steve Smith, VP, Editorial Director, Events/Mobile Insider, Mediapost
From out-of-home screens to digitally-driven billboards and Internet radio to gaming channels, the screens beyond TV/OTT/Online are exploding. We discuss emerging opportunities for sight, sound and motion.

The OTT Surge - Emily Kistner, Associate Dir, Connected TV Lead, MODI Media
Interviewer: Wayne Friedman, West Coast Editor, MediaPost
As even more consumers are turning to OTT since COVID-19, savvy marketers are shifting their advertising efforts as well. Though for the abundance of opportunities OTT provides there seems to be almost as many challenges: transparency, frequency, measurability. How are marketers resolving these issues and adapting their current media strategies?


*Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.

OTT has been one of the fastest growing segments in ad-supported media today, and the COVID-19 pandemic has only added to that. There are more available impressions in the marketplace and as a result an influx of inventory. Will all of these additional eyeballs mean an improved CPM and more scale audience? If so, should brands previously hesitant to OTT now add it to their media strategy? And which channels are the savvy OTT buyers investing in?

Facebook Live - Callie Christensen, Co-Owner & Co- CEO & Kelly Oriard, Co-Owner & Co- CEO, Slumberkins
Interviewer: Nina Lentini, Editor of Events and Research, MediaPost
Today more than ever, an authentic brand story that enables a business to rise above the noise is vital to its success. How are organizations leveraging social media communities and channels like Facebook Live to boost brand awareness in an increasingly competitive market?

That Measurement Roundtable - Shani Reardon, President, Modus Direct Agency
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost
Cross-screen measurement still sucks, but what are you going to do? With the latest surge in inventory; plans now more than ever need to be made, allocations determined, results accounted for. How are some of the latest tools being used to reconcile incompatible metrics, how is performance impact being measured and what are we learning?

Diversity in Media Planning - Dwayne Crittendon, Director, Communications Design, Initiative
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
Historically brands have tended to shy away from outwardly supporting political movements that bring people to protest. At least until recently. Today scores of brands are expressing unity with the Black Lives Matter movement and anti-racism campaigns. What’s changed? And why is it important to adopt a multicultural view to your marketing initiatives?