Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
Articles by Robert All articles by Robert
- Viewer Attention To CTV Advertising Rises In First Quarter in
Research Intelligencer on
05/31/2024
Ad spending on premium CTV apps that have ad-free and ad-supported tiers helped to drive the gains.
- Consumers Want More Social Content From Front-Line Workers in
Research Intelligencer on
05/30/2024
Home Depot is a good example of a company that highlights front-line workers in its "Behind the Apron" series.
- Apple News Emerges As iPhone Maker's 'Killer App' in
Research Intelligencer on
05/29/2024
A quarter of Apple's customers use Apple News as either a stand-alone app or as part of the Apple One bundle.
- Social Media Help Luxury Shoppers Observe Fashion Trends in
Research Intelligencer on
05/28/2024
Luxury brands gain recognition when their names are used in popular culture, such as in the movies 'The Devil Wears Prada' or 'House of Gucci.'
- Voters Have Mixed Opinions About Media Organizations in
Research Intelligencer on
05/28/2024
With 31% of voters saying they haven't decided whom they'll pick in the presidential election, media outlets have an important role in shaping public opinion.
- Americans Value Local News Amid Shift To Digital in
Research Intelligencer on
05/23/2024
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community
- Netflix Dominates Gen Z's Time Spent With Streaming in
Research Intelligencer on
05/22/2024
One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.
- Social Videos Inspire Travel Ideas For Millennials, Gen Z in
Research Intelligencer on
05/21/2024
Younger consumers are most likely to watch short videos for ideas on what to do while traveling.
- Negative Political Ads Aren't Likely To Damage Consumer Brands in
Research Intelligencer on
05/20/2024
About three quarters of consumers said political ads don't influence their perception of other ads.
- Retail Media Campaigns Are Effective In Customer Acquisition in
Research Intelligencer on
05/17/2024
Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
Comments by Robert All comments by Robert
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!
- How Will Publishers Monetize Their Content On Instagram?
by
(Publishing Insider on
11/18/2020)
Craig,Thanks for the comments -- really interesting!Rob
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