To date, Biden Harris has a more than $100 million advantage in terms of media dollars. The Trump (TBD) campaign, meanwhile, has a more than $100 million advantage in legal spending. ...
Today's Opinions
Jell-O brand manager Colleen Koubek discusses the collaboration between two iconic brands. ...
It forced us to reckon with all the ways we've abandoned tactile, physical, real-world experiences in favor of our digital toys. ...
Despite the increasing challenge of reaching customers, most B2B SaaS marketers believe that 1:1 personalization is the answer, Exclaimer reports. ...
After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new ways to buy ad space and measure the impact of campaigns. ...
It has received some backlash, but the campaign for the Skims collection for the WNBA is smartly done. ...
Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - streaming, linear and otherwise for media companies. But some elements seem to be out of t ...
And now, an exclusive peek inside the TV Blog's Upfront Week notes, a litany of criticism, praise and nitpicking. ...
Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading if you want to understand the implications of that. ...
Twenty publishers sign letter protesting the move. ...
"There's this idea of Instagram versus reality and things feeling like they have to be so perfect, but the reality of life is things aren't perfect. It's messy and stuff goes wrong, and it's actually abo ...
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actress Stephanie Beatriz ("Brooklyn Nine-Nine"). ...
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why th ...
For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. ...
There have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
Worldwide birth rates are below the level needed to maintain a steady population. How can kid- and family-focused brands adapt to a world with fewer babies? ...
Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. ...
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and NBC Sports on June 19th. ...
Streaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. ...
Two debates with the former president known for his wild, free-ranging style and the tough-minded but not shy incumbent President will take place in late June and September. ...
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
Publisher Dotdash Meredith shows it is willing to experiment with new technologies. ...
Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations. ...
Cultural nuances are the secret sauce that adds depth to influencer content. ...
As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the emotional responses from AI? ...
The footwear company's latest workwear partnership comes amid record sales and steady store expansion. ...
The integration of voice and video features translates to a fully active AI assistant, with broad implications for our industry. ...
The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result. ...
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company. ...
What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? ...