It has received some backlash, but the campaign for the Skims collection for the WNBA is smartly done. Read the whole story
The tools are designed to help clients better identify and shape target audiences and behaviors and optimize spend accordingly. Read the whole story
Its summer campaign posits the drink as an easy way to kick back and enjoy. Read the whole story
Jeff Goldblum, Tony Hawk and Sophia Huerta encourage Americans to get involved in their local communities. Read the whole story
Ed Gianesi will lead the agency's newest clients, Android and Pennington. Read the whole story
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performers" and "contenders" in a report evaluating … Read the whole story
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and … Read the whole story
For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. Read the whole story
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also … Read the whole story
The company said the soft beginning to the year was expected due "headwinds" from client losses and a lackluster performance at its customer transformation … Read the whole story
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. Read the whole story
As part of her remit, she will lead business strategy and integration. Her hire follows the Frasers Group and Nespresso wins. Read the whole story
The O-61 cabernet invites 30something drinkers to "uncork a new source of inspiration." Read the whole story
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and … Read the whole story
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data and technology strength. Read the whole story
The first work from the agency is slated to appear in October. Read the whole story