by Steve McClellan on May 16, 12:07 PM
American Family has released a new series of “Life’s Better” commercials, extending a campaign that began a year ago. Three new commercials, created by Elite Media, American Family’s creative agency partner, debut this month, showcasing what the agency calls “an evolution of last year’s storytelling, personal resonance and cultural relevance.”
by Fern Siegel on May 15, 10:00 AM
The agency will partner with a small business each year to produce a campaign.
by Fern Siegel on May 14, 10:00 AM
It's never too soon to learn about money.
by Fern Siegel on May 1, 10:00 AM
The company wrote an open letter to the 'Chicago Sun-Times' noting the controversy: putting ketchup on franks.
by Steve McClellan on Apr 29, 3:02 PM
California vacation spot MammothLakes has unveiled an inclusion-focused
marketing campaign that purports to challenge stereotypes and invites everyone to experience the magic of the outdoors, regardless of age, ethnicity, body type or skill level. The tourist destination collaborated with The Shipyard on the campaign. Featured in the campaign is Craig DiMartino, a climber and motivational speaker, who’s story of recovery from life-threatening injury to empowerment resonates as he leads both …
by Steve McClellan on Apr 22, 11:45 AM
Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.” The campaign is designed to convey the brand’s “unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like Puma does.” Havas Media is handling the 19-country media plan which includes video on demand, television, social and out-of-home media with agreements in place with partners such as Netflix, Amazon, Dazn, TikTok …
by Steve McClellan on Apr 18, 11:15 AM
Louisville Slugger is partnering with 2023 National League MVP Ronald Acuña and Philadelphia Phillies left fielder Kyle Shwarber to introduce its new MLB Prime bat – which the iconic bat maker bills as the densest wooden bat ever made. And, in the hands of a powerful hitter like Acuña, it’s louder than ever, according to
by Fern Siegel on Apr 17, 10:00 AM
Bakery's OOH and print work notes how the trend replaces previous incarnations.
by Fern Siegel on Apr 16, 10:00 AM
Ad agency Translation turns the candy's texture into a humorous distraction.
by Fern Siegel on Apr 12, 10:00 AM
Homa experiences the delight of a perfect tee shot in his new Pro/SLX shoes from FootJoy.