by Robert Williams on May 17, 12:03 PM
Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
by Robert Williams on May 16, 5:49 PM
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
by Robert Williams on May 15, 4:11 PM
A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is …
by Robert Williams on May 14, 12:34 PM
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
by Robert Williams on May 13, 1:40 PM
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
by Steve Sternberg on May 10, 10:14 AM
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV …
by Robert Williams on May 10, 10:01 AM
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and …
by Robert Williams on May 9, 5:07 PM
The growth rate of 5% in 2023 was the lowest in data going back seven years.
by Robert Williams on May 8, 6:13 PM
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
by Robert Williams on May 7, 3:17 PM
Three quarters of consumers said they feel bombarded by advertising.