by Daniel Hagen on May 15, 3:40 PM
Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations.
by Joe Mandese on May 10, 12:37 PM
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it.
by Laurie Sullivan on May 8, 11:49 AM
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malware, and toxicity and jailbreak, which involves unlocking closed devices.
by Joe Mandese on May 7, 7:50 AM
Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly Palmer explains in this week's 3.know conversation.
by Joe Mandese on May 6, 10:22 AM
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?
by Joe Mandese on May 2, 5:58 PM
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans.
by Joe Mandese on May 1, 10:46 AM
The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising.
by Joe Mandese on Apr 24, 9:00 AM
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
by Joe Mandese on Apr 3, 6:24 PM
Native Foreign's Nik Kleverov, one of a handful of creatives invited to test drive text-to-video AI platform Sora, annotates his experience. Why it made him feel like a kid again.
by Siddharth Choudhary on Apr 1, 4:49 PM
AI-enhanced oracles are a necessity in a world that demands responsiveness to real-time global data. Decentralized AI marketplaces are the definitive framework for the ethical, efficient distribution of AI capabilities.