- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Unscripted, Reality TV Gets Unreal: Are Jobs, Money Disappearing?
TV Watch, Wayne Friedman - Friday, May 31, 2024
Scripted TV programming was expected to decline after the writers' and actor ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?
TV Watch, Wayne Friedman - Wednesday, May 29, 2024
Bingeing on Netflix could keep viewers on the platform and make Netfl ...
- New Streaming Bundling Push: Won't Get Fooled Again?
TV Watch, Wayne Friedman - Tuesday, May 28, 2024
Comcast recently disclosed a streaming bundle that includes its own Peacock, ...
- TV Shows Everywhere, But Not Many Are Worth A 'TV Blog'
TVBlog, Adam Buckman - Tuesday, May 28, 2024
Today's never-ending supply of new shows does not necessarily represent an embarrassme ...
- The Ad-Supported Streaming Market Just Got Real
Marketing Insider, Danny Weisman - Friday, May 24, 2024
Netflix and Amazon are currently hungry for early adopters to test o ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+
Television News Daily, Wayne Friedman - Friday, May 24, 2024
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...
- More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
TV Watch, Wayne Friedman - Thursday, May 23, 2024
Ad-supported streaming services are definitely growing. But the marketplace is still ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
TVBlog, Adam Buckman - Wednesday, May 22, 2024
The latest plan to extend the "Jeopardy!" brand beyond the confines ...
- When Will The Streaming Walled Gardens Get Some Peepholes?
TV Watch, Wayne Friedman - Tuesday, May 21, 2024
Do we get a clearer picture of what Prime Video is a ...
- Billie Eilish Celebrates New Album With TikTok Takeover
MediaDailyNews, Colin Kirkland - Friday, May 17, 2024
Universal Music Group has uploaded its artists' music back on TikTok, includi ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Search & Performance Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Television News Daily, Wayne Friedman - Friday, May 17, 2024
Venu Sports, slated to launch in fall 2024, will be made availab ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...