Wednesday, 03/28
- MC
- Ross Fadner, Director, Event Programming, MediaPost
- Keynote
- Dean Evans, Chief Marketing Officer, Hyundai Motor America
- Moderator
- Ross Fadner, Director, Event Programming, MediaPost
- PanelistS
- Edward Cotton, Chief Strategy Officer, Butler Shine Stern and Partners (BSSP)
- Richard Guest, CEO, North America, Tribal Worldwide @rmguest00
- Thomas Peyton, AVP, Marketing Operations, American Honda Motor Co
- Interviewee
- Garry McGuire, Chief Operating Officer, FordDirect
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Making it onto a prospective car buyer’s consideration list can be a very long journey for an automaker—a process that is further complicated by media fragmentation and the rise of customer driven research. How are OEMs and ad agencies evolving their approach to media in light of today’s complicated customer journey? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most of the decision-making is happening? How are ROI and attribution being calculated?
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Jim Helberg, EVP, Chief Media Officer, RPA
- Noah Mallin, Chief, Brand Strategy, IMGN Media
- Frank Weith, Director, Connected and Mobility Services, Volkswagen Group of America
- Interviewee
- Olivier Francois, Global Chief Marketing Officer and President Fiat Brand Global, Stellantis
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Keynote
- Nathalie Choy, National Manager, Digital, Social & CRM Marketing, Kia Motors America
- Moderator
- Ross Fadner, Director, Event Programming, MediaPost
- PanelistS
- Ash Farr, EVP, Global Head of Strategy and Research, CommonWealth //McCann
- Christopher Neff, Senior Director of Innovation, The Community @cneff08
- Justin Thomas-Copeland, Chief Executive Officer, DDB North America
- PresenterS
- Robert Brown, Senior Manager, Interactive Marketing, Nissan North America
- Steve Savic, Executive Creative Director, Critical Mass for Nissan
- Moderator
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- PanelistS
- Brian Benstock, GM, VP, Paragon Honda, Paragon Acura @bbenstock
- Vinay Shahani, VP, Integrated Marketing Operations, Toyota Motor North America