How should marketers define search and what will it look like in 2013? What to expect from on-site search and in mobile applications? As new technologies emerge, how will marketers measure interest-based marketing in alternative types of interactions, connecting messages across media?

Automation can take the "create" out of "creative," but savvy marketers find the means to put it back in. Creative approaches propel campaigns, but typically for early adopters who make hay before flocks of mid and late adopters flood the marketplace.  From new ad formats and targeting features to startups that specialize in only one aspect of a campaign, marketing departments continue to retool strategies and find creative approaches to propel their messages. Join us as agencies and brands explore how out-of-the-box creative, third-party vendors and research techniques standout in the cluttered marketplaces.

Understanding consumer intent through search behavior can help inform content strategies, but how can marketers move the strategy further down the line to identify the most relevant topics? By isolating a specific target audience, we can uncover unique insights from their search lexicon to engage consumers with timely and compelling content.

What happens outside of the text-driven search engine result pages? A discussion of innovations in search advertising will compare traditional networks with mobile, tablets, TV, entertainment consoles and automobiles. We'll explore how voice and touch will change the ways people consume information. Will ads with graphics or audio join (or even take the place of) text in results pages? The industry has seen Amazon's model appear for standard Web queries through recommendation and product listing ads. What will the next search engine results page look like and how can marketers prepare? Join us to discuss possible new ad formats and tips on how to scale up campaigns across the digital divide.

Retargeting continues to become more important. Learn new metrics and get tips on adapting to the rise of Google's "not provided" keyword term (now more than 40% of referring traffic). The panel also will share insights into how brands use YouTube, Facebook, LinkedIn, Reddit and the Google display network at the top of the funnel.

Top search marketing opportunities and challenges for 2013, and how to solve them - Table lead: Dave Tan, Head of Performance Media Agencies, Google
Creative Content Takes Center Stage - Table lead: Laurie Sullivan, Reporter, MediaPost
New Surface Areas For Search Locally and Worldwide - Table lead: Adam Audette, President, The Rimm-Kaufmann Group
Multichannel Psychographics and Search Retargeting - Table lead: Frank Lee, Head of Sales, DataPop

Skiing at the Deer Valley Resort
Snowshoe Tour at the Deer Valley Resort
Snowmobiling at the Red Pine Canyon

Measuring data across screens, channels and emerging technologies can provide clues into the future of digital media management and attribution. This knowledge will fuel growth in online search marketing even more than the abundance of bits and bytes. Understanding the latest research and techniques for measuring and analyzing data - as well as acting on these insights - will become the key to success. ComScore's Eli Goodman analyzes the evolution of digital media measurement to help us understand and identify metrics for the future.

Just as Google displaced 411 directories, many apps continue to takeover research tasks.  For example, 30% of online buyers participating in a Forrester Research study admit they began researching their last online purchase on Amazon, compared with 13% on a search engine like Google or Bing. How do companies get found through mobile search, mobile apps, site search, product listing ads and shopping sites? And, what are the possibilities for search marketers as the landscape continues to change?

For years paid search has been dominated by retail financial and travel, but a few new categories have moved in to shake things up a bit in 2012. During this session, we'll examine the categories experiencing the highest percentage of year-over-year growth in paid search spend. We'll also look at trends in the number of advertisers, impressions and clicks in each to determine the industries that will excel in 2013 and beyond. The panel will provide practical recommendations and action items to help better contend with increasing competition.

Marketers want to believe in mobile, but analyzing results continues to become one of the most controversial and confusing topics in search engine marketing. With mobile search increasing in 2013, what analytics platforms, tactics and strategies will help businesses understand consumer behavior? Learn how marketers will measure performance of apps or Web sites through mobile analytics, and the technology and the privacy implications that could put up road blocks.

Attribution and Measurement - Table Lead: Andries P. de Villiers, VP of Revenue, adMarketplace
How On-Site and Mobile Apps Change Everything - Table Lead: Stacey Helman, Microsoft Bing Evangelist
Mobile Analytics in 2013 and Beyond - Table Lead: Art Vigil, Vice President, The Search Monitor
The Death of Text Ads - Table Lead: Henry Park, Executive Director of Search Engine
Marketing, YP Holdings

Snowboarding at Park City Mountain Resort
Tubing at Gorgoza Park
Skiing at the Deer Valley Resort

Shuttle leaves from Steins lobby at 6pm

Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.

Search marketers have been obsessed with Facebook, but few have been successful at measuring the cost per fan (CPF) or social's influence on search, not just Facebook but Google+, Twitter, Pinterest and other social tools. When a topic trends on Twitter, how do marketers turn that influence into search metrics? Join us as we look at methods to value fans based on influence, engagement and sentiment ... and how those metrics can influence paid and organic search campaigns.

Create, develop and retain a strong in-house team across search, display, mobile and other media. Learn how one of the largest SEM spenders does it.

Social's Influence on Search - Table Lead: Janel Laravie, Co-Founder, Chacka Marketing
How Your Organization Can Get Collaboration Among Search, Social and Display - Table Lead: Ben Straley, VP of Social Technologies, Rio SEO
Driving Social Further Down the Conversion Funnel - Table Lead: Eric Sass, Reporter, MediaPost