Winners

2019 Best in Show

Appy Awards

Westworld: The Maze by 360i for HBO

HBO wanted to gain more viewers for its hit show Westworld by bringing it to life in a game that lets fans inhabit the fictional world and the characters they follow. The brand tapped 360i and together used voice to create The Maze, enabling it on Amazon Alexa-enabled devices. Fans interacted with 36 voice talents, including the main characters. The Maze brought in 1.2 million press impressions. Since launch, the game has earned 14 accolades including Clio Awards and London International.

Affiliated Agency: Lead Creative Agency: 360i

Credits: Chris Spadaccini, Head of Marketing, HBO Sabrina Caluori, SVP, Digital Media & Marketing, HBO Jim Marsh, VP, Digital & Social Media, HBO Tanner Stranksy, Director, Digital & Social Media Content, HBO Katie Lucas, Sr. Manager, Digital & Social Media Content, HBO Allison Waxman, Coordinator, Digital & Social Media Content, HBO Marissa Blanchard, Coordinator, Digital & Social Media Content, HBO Sohyung Kang, Director, Digital Production, HBO Sarah Milik, Digital Producer, HBO Emily Giannusa, Director, Digital & Social Media, HBO Dolly Meckler, Associate Manager, Digital & Social Media, HBO Charlie Weber, Coordinator, Digital & Social Media, HBO Menno Kluin, Chief Creative Officer, 360i Frank Cartagena, Executive Creative Director, 360i Sam Shepherd, Executive Creative Director, 360i Andrew Hunter, Creative Director, 360i Doug Murray, Creative Director, 360i Brian Gartside, Associate Design Director, 360i Sarah Arrington, Junior Art Director, 360i Victor Rivera, Junior Copywriter, 360i Colin Pearsall, Head of Integrated Production, 360i Jonathan Percy, Executive Producer, 360i Anna Morro, Senior Producer, 360i Jose Diaz, Associate Producer, 360i Pete Slife, Editor, 360i Kadeem Dick, Motion Designer, 360i Andrew Zinker, VP, Director Business Affairs, 360i Danielle Calogera, Account Director, 360i Allison Guggenheimer, Account Supervisor, 360i Layne Harris, VP, Head of Innovation Technology, 360i Kilter Films: “Westworld” Production Team Xandra: Voice Production Partner

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Appy Awards 2019 Winners

Best In-App Campaign: B2C

Jersey Shore Family Vacation Season 1 - Fist Pump Counter by MTV  for MTV

The Jersey Shore family didn’t invent the “fist pump,” but MTV turned it into an app that captures the number of times users pump their fist. It’s like a step tracker, only for fist pumps. Each fist pump gets recorded, and the player’s given a point, during active sessions. The more points accumulated, the higher they rise on the leader board, where they battle other fans for the title. On Jerzdays, points are doubled. Media used included TV, OOH, digital, social, and Fist Pump tracker.

Affiliated Agency: MSCHF

Credits: Jacqueline Parkes, Chief Marketing Officer, MTV Tyler Hissey, VP, Digital Marketing and Social Engagement, MTV Ann Lamore, Director, Digital Marketing and Social Engagement, MTV Emily Moffatt, Senior Manager, Digital Marketing and Social Engagement, MTV Fredrick Wilson, Coordinator, Digital Marketing and Social Engagement, MTV Alexa Amato, Coordinator, Digital Marketing and Social Engagement, MTV Kate Keough, SVP, Consumer Marketing, MTV Amy Campbell, SVP, Brand Creative and Operations, MTV Justin Russell, SVP, Brand Creative, MTV Thomas Berger, SVP, Brand Creative, MTV Kathi Palminteri, VP, Consumer Marketing, MTV Joyeux Noel, VP, Brand Creative & Events, MTV Anna McDonald, Writer, MTV Justin Freidus, Writer, MTV Rebecca Simnowitz, Creative Director, MTV Lauren Virone, Director, Consumer Marketing, MTV Lisa Nussbaum, Senior Producer, Design Brand Creative, MTV Electra Stratigaki, Production Manager, Promos, MTV Katherine Scimia, Manager, Consumer Marketing, MTV Katie Zimmerman, Photo Producer, MTV Gabe Whaley, Founder/CEO, MSCHF Hannah Anderson, Head of Client Services, MSCHF Yvonne Cheng, Managing Director, MSCHF

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Best In-App Campaign: B2B

Crown Lift Truck Mobile Display by Berry Network  for Crown Lift Trucks

On behalf of Crown Lift Trucks, Berry Network executed a dynamic mobile display ad program that got the job done. It included an awareness campaigns around forklift services and rentals, which were delivered in-app through banners and full screen ads across a network of top apps. The ads boasted multiple calls-to-action, and were personalizing with local dealer information, and targeted to 9-to-5 workers within a geo-fence surrounding warehouses and distribution centers. No wonder the campaign’s click-through rates were 18% above average.

Credits: Gina Lacey, Digital Media Executive; Susan Bergstresser, Media Strategist, Analytics; Walter Reynolds, Creative Director; Julia Hughes, Digital Media Campaign Manager

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Best App Download Campaign

Marvel Contest of Champions by Kabam  for Kabam

It turns out that Marvel and mobile gaming firm Kabam make a mighty. duo. As a result of a targeted social campaign with Marvel talent in 2018, promotional social posts for Marvel Contest of Champions reached over 26 million impressions across social platforms, and received over 2.5 million social interactions. For social posts that include custom video content, these saw over 4 million views in total. Altogether, the campaign for Marvel Contest of Champions yielded over eight million social impressions.

Affiliated Agency: None

Credits: Gabriel Frizzera - Creative/Art Director, Kabam Gene Campbell - Lead Character Artist, Kabam Nabs Damji - Project Manager, Kabam Callie Jenkins - Sr. Director, Product Marketing, Kabam Vincent Huynh - Manager, Product Marketing, Kabam Ernesto Bravo - Sr. Manager, Social Media, Kabam

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Best Use of Smart Speaker App

Westworld: The Maze by 360i  for HBO

HBO wanted to gain more viewers for its hit show Westworld by bringing it to life in a game that lets fans inhabit the fictional world and the characters they follow. The brand tapped 360i and together used voice to create The Maze, enabling it on Amazon Alexa-enabled devices. Fans interacted with 36 voice talents, including the main characters. The Maze brought in 1.2 million press impressions. Since launch, the game has earned 14 accolades including Clio Awards and London International.

Affiliated Agency: Lead Creative Agency: 360i

Credits: Chris Spadaccini, Head of Marketing, HBO Sabrina Caluori, SVP, Digital Media & Marketing, HBO Jim Marsh, VP, Digital & Social Media, HBO Tanner Stranksy, Director, Digital & Social Media Content, HBO Katie Lucas, Sr. Manager, Digital & Social Media Content, HBO Allison Waxman, Coordinator, Digital & Social Media Content, HBO Marissa Blanchard, Coordinator, Digital & Social Media Content, HBO Sohyung Kang, Director, Digital Production, HBO Sarah Milik, Digital Producer, HBO Emily Giannusa, Director, Digital & Social Media, HBO Dolly Meckler, Associate Manager, Digital & Social Media, HBO Charlie Weber, Coordinator, Digital & Social Media, HBO Menno Kluin, Chief Creative Officer, 360i Frank Cartagena, Executive Creative Director, 360i Sam Shepherd, Executive Creative Director, 360i Andrew Hunter, Creative Director, 360i Doug Murray, Creative Director, 360i Brian Gartside, Associate Design Director, 360i Sarah Arrington, Junior Art Director, 360i Victor Rivera, Junior Copywriter, 360i Colin Pearsall, Head of Integrated Production, 360i Jonathan Percy, Executive Producer, 360i Anna Morro, Senior Producer, 360i Jose Diaz, Associate Producer, 360i Pete Slife, Editor, 360i Kadeem Dick, Motion Designer, 360i Andrew Zinker, VP, Director Business Affairs, 360i Danielle Calogera, Account Director, 360i Allison Guggenheimer, Account Supervisor, 360i Layne Harris, VP, Head of Innovation Technology, 360i Kilter Films: “Westworld” Production Team Xandra: Voice Production Partner

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Best Use of Geo-Location

MBTA by Thinknear  for MBTA

The Massachusetts Bay Transportation Authority wanted to tell late night workers it extended transportation hours, and began a location-based targeting campaign with help from Alipes and Thinknear. Targeted travelers included employees of nearby hospitals, clinics, police stations, fire stations, hotels, airports, transport hubs and all-night retail and QSR location. The campaign achieved an average 0.50% CTR and 6.96% PCCR. The targeted routes experienced gained nearly 2,000 new riders each week during the campaign.

Affiliated Agency: Alipes

Credits: Thinknear: Erin Kimball, Sales Director Allison Reiter, Account Management Colton Whitehead, AdOps Kalpana Sehwani, Client Strategy Alipes: Colin Alsheimer - VP Strategy Nasreen Salem - Account Exec

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Best Mobile Rich Media

Acura RDX by Thinknear  for ACURA RDX

In the re-designed RDX, Acura knew it had a winner on its hands. The challenge was to get consumers to experience it first-hand. So, Acura and RPA partnered with Thinknear for an innovative in-app rich media augmented reality campaign that transported users inside the SUV so they could experience the sexy interior features for themselves. Without having to download an app, virtual visitors were invited to customize the interior trim color, explore the numerous high-end innovations via interactive hotspots, and then find the closest dealer.

Affiliated Agency: RPA

Credits: In-App Campaign Best Use of Geo-Location Thinknear: Jeff Brooks, Sales Director Tim Chough, Account Management Colton Whitehead, AdOps Kalpana Sehwani, Client Strategy Director RPA Melissa Andraos, Digital Media Director Cristy Gonzalez, Media Supervisor

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Business

Curate by AWeber  for AWeber

Long hours at the office in putting it together a cool email marketing campaign. Who needs that? Curate allows young business entrepreneurs to easily compose and send email messages to subscribers directly from a mobile device. Email content can come from websites and blogs, apps like Instagram and Pinterest, with image editing tools like Canva, Over and Adobe Spark. The app also avoids the restraints of social media algorithms in reaching audiences. My message is better than your message. And faster.

Credits: Chris Vasquez, Director of Product, AWeber Meghan Nesta, Mobile Product Manager, AWeber Jermaine Boca, UI Designer, AWeber Mike Stanziano, Mobile Tech Lead, AWeber Bryan Buschmann, Android Engineer, AWeber Chris Wolfe, Mobile Back End Engineer, AWeber Dan Grosso, Operations Engineer, AWeber

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Consumer Magazine/Newspaper App

Bloomberg by Bloomberg Media  for Bloomberg Media

Time is money, which is why Bloomberg Media enhanced its app, launching the AI-powered “Bulletin” or things you need to “know right now.” There is also a nifty text-to-audio functionality, making voice central to busy execs. The clean site offers a more streamlined experience, alongside new content verticals, like "Crypto," "Hyperdrive," "Prognosis" and "Equality." If your lifeblood is following the markets, this is deep calling to deep. Last year, it earned a 20% uptick in traffic, while the new audio tool grew 76% since launch.

Affiliated Agency: N/A

Credits: Bloomberg Media

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Education

WURRLYedu by WURRLYedu  for NA

Music education doesn’t get all that much respect at a young age, according WURRLYedu. But it believes its app can move that along -- one that contains thousands of popular songs across multiple genres, as well as “culturally” relevant lesson plans and other tools. There's recording, one touch audio/video filters, and collaboration and ear training games to develop general comprehension skills. This app complements a lesson plan portal for teachers, and a learning management system. Music to our ears.

Credits: Vision: Nadine Levitt (Founder / CEO) Technical: Joshua Bauer Curriculum: Neil Newton, PHD Operations: Trey Marucci

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Entertainment/Sports

TCS New York City Marathon App by Tata Consultancy Services  for N/A

For the big New York City Marathon -- where runners come from all over -- there is need for big data. Each runner --more than 52,000 in total -- has their own dashboard page, which includes live tracking, links to create a “spectator guide, ‘cheer cards’, viewing of race-day photos. Users can follow and track their favorite runners. The app was downloaded a record 437,609 times in 2018, ranked one number free sports app on iTunes. Such as a good running partner!

Affiliated Agency: N/A

Credits: Mrs. Gowri Prabhu, Project Manager, TCS Ms. Vishakha Shete, IOS Developer, TCS Ms. Aishwarya Iyer, Android Developer, TCS Ms. Latika Shirke, CMS Developer, TCS Ms. Tanya Kumar, CMS Developer, TCS Mr. Pranav Acharya, Server Developer, TCS Mr. Salman Shaikh, QA Engineer, TCS Mr. Pradeep Sabat, QA Engineer, TCS Mr. Dinesh Naik, AWS Administrator, TCS Mr. Arvind Kadu, Delivery Manager for TCS Interactive Mobility Sports Team Mr. Sudeep Nair, Delivery Partner, TCS Interactive

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Family/Parenting

Let's Read by 4x4 Studios  for Let's Read app

Face it, kiddies love tech. So as we bemoan their screen time, let's hear it for an app that personalizes it with stories "read to" kids from the people they love most, their families. Let's Read makes it easy for family members and friends to make engaging video/audio recordings that are synched to illustrations and text in picture books. If there must be screen time, at least it can be made healthier. Cheers to the app's creators -- and to Grandma!

Credits: Chris Barnes, CEO, Lead Developer Ava Barnes, Co-founder Woody Evans, COO Steve Floyd, VP Development Graeme Nelson, Creative Director Arjun Chib, Developer Stephen Harman, Developer Ian Purvis, Developer

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Finance

Clarity Money by Clarity Money (affiliated with Marcus by Goldman Sachs)  for Brand

Building a complete personal financial picture is difficult. The Clarity Money app focuses on linking financial accounts, as well as displaying spending patterns, recurring bills. It also helps identify and cancel unwanted subscriptions. Here’s the good part: Users can earn 2.25% on their savings -- a rate that is four times the national average. That has helped it pull in over 2 million users registered since its launch. The brand theme line makes sense: Champion of Your Money. Take that to the bank!

Affiliated Agency: N/A

Credits: Adam Dell, Founder and CEO, Clarity Money Matt Jacobs, VP of Engineering, Co Founder, Clarity Money, Vishal Srivastava, VP of Data Science, Clarity Money

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Games: Action/Arcade/Sports

Marvel Contest of Champions by Kabam  for Kabam

Need more heroes, and perhaps even villains? What about 140 of them? Marvel’s Contest of Champions game offer this in a big wide app. The five year old game has players fighting in noted locations. Take the likes Captain America, Spider-Man and Thor -- and other noted figures from TV shows and movies -- to build one’s big team. How big? Over 170 million installs to date, 1.2 million to 1.8 million average daily users -- pulling in $1 billion in revenue since 2014.

Affiliated Agency: None

Credits: Gabriel Frizzera - Creative/Art Director, Kabam Gene Campbell - Lead Character Artist, Kabam Nabs Damji - Project Manager, Kabam Callie Jenkins - Sr. Director, Product Marketing, Kabam Vincent Huynh - Manager, Product Marketing, Kabam Ernesto Bravo - Sr. Manager, Social Media, Kabam

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Health & Fitness

OMFIT by OMFIT LLC.  for OMFIT

I almost hate this, it's so good. What excuse could one have not to stay in shape with this easy-to-use app offering tons of classes in everything from yoga to kettlebell! To top it off, over 100 music genres feed the excitement of working out. What's more, you can beam classes to your TV or computer for the at-home experience. Or you can take it along to the gym for a personal training session. The music changes so each workout is unique. Nice!

Credits: Scott Blum CEO Madisyn Taylor Editor in Chief

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Home/Garden/Interior Design/Lifestyle

The Wing by Prolific Interactive  for The Wing

The social networking app capitalizes on The Wing’s mission: advancing women through a community network of work and spaces designed for them. The digital experience maximizes that effort, letting members connect, build profiles and RSVP to events. Since the app’s debut, over 60% of members have spent significant time on it. Event attendance is up — with a 36% lift in conversions. The app’s clean design, coupled with a clear goal, has enhanced The Wing’s ethos.

Affiliated Agency: The Hanger

Credits: Lina Dorkman, Product Manager, The Wing Jamie Roth, Senior Product Manager, Prolific Interactive Khanh Pham, Product Manager, Prolific Interactive Pawel Piekarski, Senior Designer, Prolific Interactive Vika Nova, Senior Product Designer, Prolific Interactive Priya Patel, Designer, Prolific Interactive Jonathan Samudio, iOS Engineer, Prolific Interactive Luna An, iOS Engineer, Prolific Interactive Ruchi Jain, Senior iOS Engineer, Prolific Interactive Jhantelle Belleza, iOS Engineer, Prolific Interactive David Rynn, iOS Engineer, Prolific Interactive Paul Jones, Senior iOS Engineer, Prolific Interactive Pamela Glass, UX Designer, Prolific Interactive Lisa Siegel, QA manager, Prolific Interactive Peter Siegmann, DevOps, Prolific Interactive

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Medical

GD e-Bridge by General Devices (GD)  for General Devices (GD)

Quick response from emergency services for stroke, trauma, and other media issues are the key for mobile EMS apps. General Devices GD e-Bridge Mobile Telemedicine tool provides streamline efforts for notification, communication, documentation, and mobile telemedicine solutions for any device or operating system. App allows access to vitals and telemetry sharing, live video, ETA tracking, forms, chat, and other time-stamped multimedia. General Devices products are installed in over 500 hospitals, covering more than 18,000 patient lives daily. Saving the day -- in real time.

Credits: Curt Bashford, CEO, General Devices (GD)

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Productivity

Woven Calendar by Woven Software, Inc  for Woven Software, Inc

We have grown accustomed to using digital calendars in our daily activities - they’ve become a core part of our modern lives. But the software hasn't changed much in years. Woven is an intelligent kind of calendar that uses AI and a unique graph engine, featuring an innovative "modular UI," smart templates, event sharing & scheduling links, powerful mapping features. It even lets various parties collaborate on availability sharing, and connect email threads and documents to add context to each meeting.

Credits: Tim Campos, Co-founder and CEO Burc Arpat, Co-founder and CTO Bob Ryskamp, Designer Yixi Zhang, Engineer My Tran, Engineer Daren Chow, Engineer Muhieddine El Kaissi, Engineer Davis Barber, Engineer Kane Elfman, Engineer Vlad Kluev, Engineer

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Retail

Overstock Mobile App by Overstock.com, Inc.  for Overstock.com

Furniture for home can be a wild card game -- with lots of jokers. OverStock’s app allows for 3D viewing of products in people’s homes living spaces. Consumers can earn points through a deal known as the “Lott’O”, allowing users to earn deals on products. Every app user receives personalized product recommendations and notifications based on their shopping patterns and history. Overstock’s app has seen monthly active user base rise 50%. Get in the picture with your couch.

Credits: All employees work for Overstock: • Samantha Naraharisetti – Product Manager, Mobile Apps • Steve Peterson – Development Manager • Jon Thomas – Senior Data Analyst • Nate Greenwall – Senior UX Product Designer • David Bean – Senior Software Tester, Android • Jon Martin – Software Engineer, Android • Mike Felix – Software Engineer, Android • Artem Fedorychak – Senior Software Developer, Android • Justin Veach – Software Developer, iOS • Donovan Wilbur – Software Developer, iOS • Swapnil Raut – Software Developer, iOS • Ryan Colborne – Software Developer in Test, iOS • Peter Huang - Senior Software Developer, iOS

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Social Sharing

nēdl by nēdl.com Inc.  for nēdl

nēdl is converts audio to text, making it searchable by keywords. The app makes it extremely easy to find the newest songs or get updated on the latest breaking news. Currently, nēdl is the only platform that lets users go live on Alexa with one button from the app. What’s more, Nēdlcasts, the app’s special feature, indexes words in real-time. Users can also start your own live stream that’s searchable by others on the platform as each word is converted to text.

Credits: Ayinde Alakoye, Co-founder, CEO, nēdl Jason Medeiros, Co-founder, CTO, nēdl Davi Chavez, Developer, nēdl

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Travel & Tourism

Alamo Rent A Car by Isobar US  for Alamo

Forget the “Seinfeld” send-up of rental cars. With the boast users can “find a quality car at great value.” The Alamo app makes it easy to rent a car with a seamless customer experience. Drivers can book on the go, augmented by the app’s logical flow that makes reservations a snap. Find the car — and price — that works best for you. Say goodbye to counter agents and lines; it is pedal to the metal.

Credits: All Isobar: Leadership John Krammes, Vice President Rudy Loo, Engagement Director Monty Cagwin, Creative Director George Stuart, Technology Director Brian Fegan, Technology Director Nok Arrenu, QA Director Management / Functional Jeffrey Hoyt, Project Manager Dave Espinoza, Business Architect Matthew Fiorito, Functional Lead Brock Fotis, Senior Functional Analyst CRUX Irene Brown, Senior User Experience Designer Steph Wulz, Art Director Mary Primeau, Senior Visual Designer Kurtis Quigley, Senior Visual Designer Caite Schultz, Senior Visual Designer Development Egor Vorotnikov, Mobile Architect Jason Griebeler, Back-End Architect Bruno Campos, Lead Mobile Developer Creon Creonopoulos, Lead Mobile Developer Alisson Selistre, Senior Mobile Developer Rahul Puri, Senior Mobile Developer Tainara Specht, Mobile Developer Thomas Miller, Senior Interactive Developer Nazareno Medina, Lead Back-End Developer Fabio Beltrao, Lead Back-End Developer Alex Alvizo, Senior Back-End Developer Wenjiao Zhou, Senior Back-End Developer Douglas Agliardi, Senior Back-End Developer Jeevan Bodolla, Senior Test Automation Developer QA Haiyun Park, Senior QA Analyst Nikita Saple, QA Analyst Analytics Matt Sussman, Optimization Director Olena Nadtochiy, Insights Lead

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VR/AR App

Sharecare VR by Sharecare  for Sharecare

Sharecare VR offers exceptionally detailed and well-animated simulation software that showcases the human body in VR. It allows anyone to easily navigate and explore how a human body works through an anatomically accurate, fully immersive 3D model of organs and their natural functions. By showcasing physiology in various states, the software helps users understand direct effects and consequences of failing to take control of their health or, on the contrary, positive affects on the body as a result of undergoing medical treatment.

Credits: The Sharecare Team

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Weather

WeatherBug by xAD, Inc (d/b/a WeatherBug)  for Brand

WeatherBug offers hyperlocal and live weather data to users. Among other features, the app offers an AI-powered "air quality" assessment that offers information about pollution and other conditions that could affect health. The app also offers a "Live Lightning Map," which shows minute-by-minute, mile-by-mile lightning strikes. A "Storm tracker" allows users to see current storms in their areas, and the hourly forecast offers predictions for up to 16 hours.

Credits: Eddie Dingels, General Manager Rob Umberger, Director of Engineering Mike Brooks, SVP of Revenue Greg Long, Sr Manager IT Services Bob Smith, Manager, Planning & Analysis Sarah Main, Director of Product

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Wildcard

Branch by Branch  for Branch

Branch is a mobile-first technology that provides schedule and financial flexibility for hourly employees, who comprise nearly two-thirds of the US workforce. The app works with enterprises. The platform allows hourly workers to view their schedules, pick up open shifts, swap hours with coworkers, and get direct access to their earnings from their mobile devices. It also provides a communication tool for sharing news and updates and communicate with one another via direct messages and group chats.

Credits: Branch

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