Sunday, 03/26
6:30 PM Pacific
9:30 PM ET
Welcome Cocktail Reception
Monday, 03/27
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote Q&A: Danone's RMN Evolution
Retail Media Networks are such a growth area for CPG brands. Danone’s director of media connections, MK Woltz, will discuss their natural evolution in that space. From negotiating and testing to coordinating and understanding the total spend across their organization. In other words, she’ll share Danone’s RMN playbook.
- Interviewee
- Mary Katherine (MK) Woltz, Director, Media Connections, Danone
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Pacific
1:45 PM ET
Panel: Working Towards a Full Funnel CPG Strategy
Improving one’s full-funnel media investment is a main priority for marketers this year. From omnichannel efforts, to personalization, to cross-functional synergy; the goal is to reach as many people as possible and create interest in your brand. This panel of marketers will share their multi-channel strategies to drive growth, brand awareness and increased ROI during these disruptive times.
- Moderator
- Steve Ellwanger, Writer, MarketingDaily
- PanelistS
- Dominick Pace, GroupM Investment Lead, Unilever @ Mindshare
- Anne Ramsell, VP of Planning, dentsu X
- Brett Richardson, Senior Media & Marketing Manager, Chobani
11:10 AM Pacific
2:10 PM ET
Q&A: Omnichannel Model's Unique Path to Profitability
Don’t underestimate the grassroots omnichannel path. David Delcourt, co-founder Seed Ranch Flavor Co, will share how he started making his home made brands, Seed Ranch Flavor & GrownAs*, in his own kitchen- even using his kids as taste testers- and now a mere six years later they're being sold on Amazon and in 700 stores. His marketing approach? Customer feedback, differentiation and keeping it local.
- Interviewee
- David Delcourt, Chief of Flavor & Co-Founder, Seed Ranch Flavor
- Interviewer
- Barbie Romero, Director, Event Programming, MediaPost
11:30 AM Pacific
2:30 PM ET
Case Study: Liquid Death Disrupts Again with Ice Tea
Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category and became an Amazon #1 Best Seller in less than 24 hours. Learn how Liquid Death took over the internet, broke Amazon, and murdered thirst with their new Iced Teas.
- Presenter
- Natalie Cotter, Director Digital Retail, Liquid Death
11:55 AM Pacific
2:55 PM ET
Roundtable: Making Your Website Work for You via Data & Sales
- Featuring
- Brett Richardson, Senior Media & Marketing Manager, Chobani
11:55 AM Pacific
2:55 PM ET
Roundtable: Best Practices In Content Creative & Influencers
- Featuring
- Shelly Haeger, Creative & Digital Social Marketing Manager, Ball Corporation (Ball Aluminum Cup)
11:55 AM Pacific
2:55 PM ET
Roundtable: Full Funnel Media Planning
- Featuring
- Hanna Bartholic, VP, Media Director, Mediahub Worldwide
12:40 PM Pacific
3:40 PM ET
Lunch
1:00 PM Pacific
4:00 PM ET
Major League Baseball Spring Training Game
Golf at McCormick Ranch
Pool Outing at the Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Benny's Courtyard
7:30 PM Pacific
10:30 PM ET
Dinner Reception
Benny's Courtyard
Tuesday, 03/28
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Pacific
12:40 PM ET
Keynote Presentation: The Role of DTC in Omnichannel Strategy
Omnichannel media planning and measurement is a must for today’s CPG brands, and DTC can play a unique role to building 1:1 relationships with consumers. In this session, Clorox’s head of DTC, Vivian Chang, shares why it’s critical to understand your data pipeline and audience and will discuss how to negotiate for data, transparency and where it applies to your media mix.
- Keynote
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
10:10 AM Pacific
1:10 PM ET
Panel: Managing the RMN Morass
Most CPG brands will have retail media included in their budget in 2023, but it’s certainly not every size fits all. What RMN is right for your brand? This panel of savvy marketers and media buyers discuss how they’re negotiating across retailer investments to make sure they get the right data, engaging content, innovative ad tech and more.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Rachel Ferrer, Director of Integrated Marketing, Foster Farms
- Scott Marsden, President, Media, Data and Analytics, Quigley
- Lyndsey Papas, Manager, Paid Media, Johnsonville
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Pacific
2:10 PM ET
Interview: Breaking Down the Silos for Winning Strategies
Working in silos is a common challenge many organizations, especially larger ones, continue to face. Bayer was no exception, until they had to execute a dramatically different campaign than they had ever done before. Bayer’s head of programmatic, Khara Hutchinson, and senior manager of media strategy, Andrea Fischer, will share how multiple leaders within the organization came together to drive their aspirin campaign forward.
- IntervieweeS
- Andrea Fischer, Senior Manager, Media Strategy, Bayer
- Khara Hutchinson, Head of Programmatic, Bayer
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
11:30 AM Pacific
2:30 PM ET
Presentation: How Olly is Getting Personal Across Path to Purchase
“Personalized consumer journeys” are the goal for many CPG brands, but the vision is often not realized due to factors such as overcomplicating personalization, channel silos and lack of meaningful data to enhance the user's experience. Olly’s DTC Manager, Jennifer Peters, will share how by delivering an exceptional user experience and capturing zero-party data, they’re able to extend this strategy across the lifecycle.
- Presenter
- Jennifer Peters, Senior Manager of eCommerce, OLLY
11:50 AM Pacific
2:50 PM ET
Roundtable: Product Development As Brand Strategy
- Featuring
- Anne Ramsell, VP of Planning, dentsu X
11:50 AM Pacific
2:50 PM ET
Roundtable: Data, Targeting, Attribution: How CPG Brands are Navigating a Cookieless World
- Featuring
- Rachel Ferrer, Director of Integrated Marketing, Foster Farms
11:50 AM Pacific
2:50 PM ET
Roundtable: Making Partnerships Work
- Featuring
- Lyndsey Papas, Manager, Paid Media, Johnsonville
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
1:00 PM Pacific
4:00 PM ET
H1 Hummer Tour
Hiking at Camelback Mountain
Golf at Talking Stick Golf Club
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Garden Courtyard (located right behind the valet stand at hotel)
7:30 PM Pacific
10:30 PM ET
Dinner Reception
Cien Agaves (in Old Town Scottsdale - Shuttles at 7:15pm!)
Wednesday, 03/29
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
8:45 AM Pacific
11:45 AM ET
Presentation: Start-Up Marketing – Getting Ugly
The Ugly Company, Inc is a startup CPG in Food & Beverage that prevents food waste by transforming Ugly fruit into healthy dried fruit snacks. After securing $9MM in Series A Funding, Matt Gorella - Chief Brand Officer of The Ugly Company- is embarking on the brand’s first significant marketing plan. He’ll outline the state of the company, successes along the way, and start a discussion on the path ahead.
- Presenter
- Matt Gorella, Chief Brand Officer, The Ugly Company
9:10 AM Pacific
12:10 PM ET
Case Study: Optimizing Linear TV Through Data-Driven Creative
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to out of home, display to social feeds, Manscaped not only leverages every channel available but keeps those screens fresh with a wide range of creative across the full funnel, inside and outside of its core demo. Emily explains the data and strategy that drive one of the highest profile DTC brands as it has expanded into an omnichannel power player.
- Presenter
- Emily Yager, Senior Media Manager, MANSCAPED
9:40 AM Pacific
12:40 PM ET
Coffee Break
10:00 AM Pacific
1:00 PM ET
Panel: Inspire Me!: Breakthrough Creative
We close the CPG Brand Insider Summit with Show and Tell. We ask our brands to share examples of creative ads that have broken through and tell us how and why it worked.
- Moderator
- Steve Ellwanger, Writer, MarketingDaily
- PanelistS
- Eric Flinn, Chief Creative Officer, Danone
- Shelly Haeger, Creative & Digital Social Marketing Manager, Ball Corporation (Ball Aluminum Cup)
10:30 AM Pacific
1:30 PM ET
Conference Ends
The Scottsdale Resort @ McCormick Ranch