Tuesday, 05/11
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
Few D2C brands have experienced the rapid success and cultural profile of Peloton. But how does the company that introduced many of us to HIIT cardio training handle its own high intensity growth. Company veteran Ryan Dillion-Curran explores how the brand has evolved the brand in response to data, product usage and market needs and is creating forward looking teams that bake “slack and flexibility” into the Peloton marketing infrastructure. Find out why one of D2C’s biggest success stories recommends emerging brands think more like a CPG.
- Interviewee
- Ryan Dillon-Curran, Senior Director of Global Product Marketing, Peloton
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- James Brohamer, Omnichannel Marketing Director, Purple @JMBrohamer
- PanelistS
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
- Matthias Paisdzior, Head of North America, GOT BAG
- Jinal Shah, Marketing & Growth, Feather
- Presenter
- Ranjan Roy, VP of Strategy, Adore Me
- Featuring
- Salim Holder, Co-Founder & CEO, 4th Ave Market
- Stephanie Walsh, Head of Marketing,, Reach Mobile
- Danielle Wiley, Chief Executive Officer, Sway Group
Wednesday, 05/12
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- KeynoteS
- Taylor Borman, Head of Influencer Marketing, Visible Wireless
- Pearl Servat, Head of Brand Marketing, Visible Wireless
- Moderator
- Kirsten Wright, VP Marketing/Director Social Media, SCS
- PanelistS
- Amy Bartle, Head of Media, Tax Act @ajbartle
- Alison Hop, Vice President of Commerce, Ministry of Supply
- Andrew Kim, Director, Media & Analytics, Walker & Company Brands
- Interviewee
- Rebecca Traverzo, EVP, Global Marketing, Consumer Products, PLBY Group
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
The MediaPost D2C Summit has always brought legacy retail and emerging D2C brands together to learn new and old tricks from one another. Traditional brands are taking a page from D2C, pumping up their own e-commerce as well as launching direct-only new brands. Meanwhile, many D2Cs have migrated into retail or expanded their marketing towards more traditional brand building channels. We have a lot to talk about.
- Featuring
- Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
- William Schumacher, Founder & CEO, Uprising Food