May 11 - 12, 2021
Virtual Event

Navigating the 2021 Online Retail Landscape: Diversifying, Engagement & Retention

The rapid shifts in consumer demands and shopping behaviors caused by COVID, shifted D2Cs into fast forward. Did this set a new stage in your brands evolution? Though positioned to flourish, thanks to the ecommerce tsunami, did it also put D2C’s into more direct competition with legacy retailers who got game digitally this year?

In this expanded ecommerce ecosystem, how are marketers using tech and data to reach consumers, while still maintaining one-to-one connections and driving LTV? With the proliferation of D2C brands, how are you choosing to grow? Are you diversifying your media with more innovative channels, forging partnerships, testing offline experiences like pop ups? Also, is your messaging consistent? Consumers are more socially conscious and expect more from their brands. How are you authentically meeting those demands?

At the Spring 2021 virtual edition, we focus on the practical - solving for retention, personalization, expansion. Via fireside chats, panel discussions and case studies; some of the smartest D2C gurus in the industry will explore:

  • Reducing customer acquisiton costs
  • Staying relevant and adapting measurement models
  • Navigating online marketplaces and retail partnerships
  • Innovative opportunities to reach and retain customers in a saturated online retail market
  • Expanding media mix to become less reliant on Facebook
  • Building out the ecommerce channel
  • Sustainability and brand equity
  • Making data-driven AND consumer-driven decisions

Brand Insider Summit D2C 2021 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
  • Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Register for this event

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Event Sponsors


Tuesday, 05/11

3:00 PM
Opening Remarks - All Times EST
Lisa Singer, Event Editorial Manager, MediaPost 
3:10 PM
Keynote Fireside Chat: Peloton’s High-Intensity Interval Growth Plan

Few D2C brands have experienced the rapid success and cultural profile of Peloton. But how does the company that introduced many of us to HIIT cardio training handle its own high intensity growth. Company veteran Ryan Dillion-Curran explores how the brand has evolved the brand in response to data, product usage and market needs and is creating forward looking teams that bake “slack and flexibility” into the Peloton marketing infrastructure. Find out why one of D2C’s biggest success stories recommends emerging brands think more like a CPG.

Ryan Dillon-Curran, Senior Director of Global Product Marketing, Peloton 
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Growth Strategies Beyond the Pandemic
Even as we come out of the crisis, consumer shopping habits persist to change, as does the retail environment. New creative and tech tools, testing channels, partnerships - - brands are crafting innovative acquisition strategies to capture moving targets. We ask our favorite brands to share their best practices in this evolving marketing landscape.
James Brohamer, Omnichannel Marketing Director, Purple 
Vivian Chang, VP Growth, Clorox DTC, The Clorox Company 
Matthias Paisdzior, Head of North America, GOT BAG 
Jinal Shah, Marketing & Growth, Feather 
4:10 PM
Sponsor Announcement & Trivia Contest
4:25 PM
Case Study: Leveraging Micro Influencers: Quality over Quantity
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community than celebrity and the number of followers? The womenswear brand Adore Me’s solution? Build their own community. VP of marketing, Ranjan Roy, tells us how their “Creators” community allowed micro influencers to seamlessly connect and create authentic brand content that outperformed prior traditional influencer campaigns.
Ranjan Roy, VP of Strategy, Adore Me 
4:50 PM
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:50 PM
Roundtable: Inclusive & Purposeful Marketing: Is Your Brand Truly Connecting
Inclusive and purpose-driven advertising can increase brand loyalty and trust. Now more than ever, creating that real connection with consumers is vital to your marketing. We explore how marketers are authentically and effectively reaching customers and expanding their brand.
Salim Holder, Co-Founder & CEO, 4th Ave Market 
Stephanie Walsh, Head of Marketing,, Reach Mobile 
Danielle Wiley, Chief Executive Officer, Sway Group 

Wednesday, 05/12

3:00 PM
Welcome Back/D2C Survey Results - All Times EST
Lisa Singer, Event Editorial Manager, MediaPost 
3:10 PM
Keynote Presentation:  Humanizing an All-Digital Ecosystem
From the beginning, Visible has always worked to fundamentally change the way consumers get and pay for their wireless service, via their all-digital model. Hear how this challenger brand is creating a new normal in telecommunications through high-touch experiential activations, an unparalleled influencer network, and real-time social listening that simultaneously addresses real-life issues and builds community.
Taylor Borman, Head of Influencer Marketing, Visible Wireless 
Pearl Servat, Head of Brand Marketing, Visible Wireless 
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Diversification: Not Just a D2C Buzz Word Anymore
For years FaceBook and Instagram have been the go-to platforms for most marketers. They’re arguably the highest performing and most efficient sales channels. But with the rising costs, over saturation and concerns over iOS 14, more and more D2C brands are adopting an omni-channel model. Hear how these savvy marketers are diversifying their media plan and adding traditional media and other platforms to their marketing strategies.
Kirsten Wright, VP Marketing/Director Social Media, SCS 
Amy Bartle, Head of Media, Tax Act 
Alison Hop, Vice President of Commerce, Ministry of Supply 
Andrew Kim, Director, Media & Analytics, Walker & Company Brands 
4:10 PM
Sponsor Announcement & Trivia Contest
4:25 PM
Case Study: ThirdLove Leverages Data with an Integrated Approach
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. ThirdLove’s VP of Marketing, Rebecca Traverzo, shares how leveraging customer insights, dynamic quizzes, new channels, 3D technology and more resulted in a more efficient and better performing marketing strategies
Rebecca Traverzo, VP, Marketing, ThirdLove 
Lisa Singer, Event Editorial Manager, MediaPost 
4:50 PM
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:50 PM
Roundtable: D2C vs Traditional: Learning From Each Other

The MediaPost D2C Summit has always brought legacy retail and emerging D2C brands together to learn new and old tricks from one another. Traditional brands are taking a page from D2C, pumping up their own e-commerce as well as launching direct-only new brands. Meanwhile, many D2Cs have migrated into retail or expanded their marketing towards more traditional brand building channels. We have a lot to talk about.

Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company 
William Schumacher, Founder & CEO, Uprising Food 

Featured Speakers

Amy Bartle

Tax Act
Head of Media

Taylor Borman

Visible Wireless
Head of Influencer Marketing

James Brohamer

Omnichannel Marketing Director

Vivian Chang

The Clorox Company
VP Growth, Clorox DTC

Ryan Dillon-Curran

Senior Director of Global Product Marketing

Salim Holder

4th Ave Market
Co-Founder & CEO

Alison Hop

Ministry of Supply
Vice President of Commerce

Andrew Kim

Walker & Company Brands
Director, Media & Analytics

Matthias Paisdzior

Head of North America

Amanda Scarnechia

The Scotts Miracle-Gro Company
Manager, CRM and Consumer Data

William Schumacher

Uprising Food
Founder & CEO

Jinal Shah

Marketing & Growth

Rebecca Traverzo

VP, Marketing

Danielle Wiley

Sway Group
Chief Executive Officer

Kirsten Wright

VP Marketing/Director Social Media

Ranjan Roy

Adore Me
VP of Strategy

Pearl Servat

Visible Wireless
Head of Brand Marketing

Lisa Singer

Event Editorial Manager

Steve Smith

VP, Editorial Director, Events

Stephanie Walsh

Reach Mobile
Head of Marketing,

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.