October 27 - 28, 2020
Virtual Event

Mapping the New QSR Terrain

As the QSR segment emerges from the deepest crisis in its history, there is no returning to business as usual. From the increased role of delivery and off-premise models to an even deeper need for brand trust, altered messaging, new content, and maintaining all lines of communication - QSR has stress tested all of its systems. What did we learn? Where did we innovate and where did we accelerate trends that were already there?

MediaPost's QSR Brand Insider Summit serves up the lessons learned in the last six unprecedented months across small, medium and large brands.

We will explore:

  • Brand building in a crisis
  • When loyalty program become critical
  • Delivery as the new normal
  • The next on-premise experience
  • The media channels that mater now

The QSR map has been permanently altered. MediaPost's QSR Brand Insider Summit gives brands the first opportunity to meet and share their scouting reports about what lies ahead.

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“MediaPost's virtual conference was the BEST virtual conference I have attended.  You guys always do a great job with your in-person events, but the virtual format is challenging for sure and it flowed well, had good content and was informative without being boring or dry. Thank you!

- Dan Williams, Chief Revenue Officer, 3 DAY BLINDS 

Brand Insider Summit QSR 2020 Attendees Include

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Agenda

Tuesday, 10/27

Day 1 - The Way Forward

We open the QSR Brand Summit exploring the next normal. Going forward, how are restaurant brands rethinking the on and off-premise experiences?

12:30 PM
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
12:40 PM
Keynote
1:05 PM
Panel: Marketing to the New Experiences

Every QSR had to make a quick pivot this year. From on-premise to delivery. From food messaging to safety info. Suddently the Drive-Thru, mobile app and payment and web site experience becamse critical. But what worked? Our panel of dining marketers share their new best practices for 2021.

1:30 PM
Sponsor Spotlight Presentation
1:40 PM
Case Study: Emergency Innovation

A series of mini-presnetations highlighting some fo the most innovative marketing responses to the crisis.

1:50 PM
Panel: Rethinking the Media Plan

As messaging and mission changed radically for most brands, how has media spend and placement adjusted? Which channels proved most effective and efficient in a pinch? When new messaging needed to reach new and old customer bases, where did planners lean? TV, OTT, Search, Social, Email? How was the marketing mix stress tested, and what were the results?

2:10 PM
Roundtables

Lessons from the Crisis
Media Planning Going Forward
Leveraging the Social Networks

2:10 PM
Roundtable: Media Planning Going Forward
As messaging and mission changed radically for most brands, how has media spend and placement adjusted? Which channels proved most effective and efficient in a pinch? When new messaging needed to reach new and old customer bases, where did planners lean? TV, OTT, Search, Social, Email? How was the marketing mix stress tested, and what were the results?
2:10 PM
Roundtable: Leveraging the Social Networks
Social platforms becamse a critical point of contact for brands and their audiences as circumstances and messaging change in real time. What have brands learned about coordinating social programs across franchisees, regions and customers?

Wednesday, 10/28

Day 2 - The New Path to Purchase

As delivery, safety and trust become the touchstones of the new brand building, we explore on Day 2 how consumers are finding and believing in their eating providers.

12:30 PM
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:40 PM
Keynote
1:05 PM
Panel: Engage, Engage, Engage

It's the relationship, stupid. In times of stress, consumers look to known quantities, including favorite brands. Loyalty, communication, engagement is a two-way street, however. We ask loyalty and CRM specialists to share what they learned about their customer needs and wants, how they kept communications open, and what new practices will inform a post-crisis relationship with customers.

1:35 PM
Sponsor Spotlight and Trivia Break
1:50 PM
Case Study: Emergency Innovation
2:10 PM
Roundtables

Delivery, Delivery, Delivery
The Tech-Driven Relationship

2:10 PM
Panel: Delivery, Delivery, Delivery

As government mandates and social distancing forced restaurant dining are-as to close; delivery and takeout became their only source of income. Third-party delivery providers were now most restaurants only lifeline but it still came with a price: high commissions and limited access to consumer data. Moving forward, how does this increased reliance impact marketing strategies and will it no longer be a partnership any restaurant can afford to re-fuse?

2:10 PM
Roundtable: Delivery, Delivery, Delivery
As government mandates and social distancing forced restaurant dining are-as to close; delivery and takeout became their only source of income. Third-party delivery providers were now most restaurants’ only lifeline but it still came with a price: high commissions and limited access to consumer data. Moving forward, how does this increased reliance impact marketing strate-gies and will it no longer be a partnership any restaurant can afford to re-fuse?
2:10 PM
Roundtable: The Tech-Driven Relationship
COVID-19 forced restaurants to fully embrace and fast-track their tech initiatives. Customers no longer dining-in are instead going online and downloading mobile apps to purchase from restaurants via drive thru and pick-up. From investing in tech-enabled pick-up lines to contact-less drive-thru and curbside; how can restaurants evolve to meet the drastically shifting behavior of the post-pandemic customer but still provide a customer-centric experience?

Speakers

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

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For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

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General

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