July 16 - 19, 2023
Park City, UT

Event Sponsors

Agenda

Sunday, 07/16

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Courtyard, 2nd floor at Chateaux

Monday, 07/17

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Renoir Foyer
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Degas Room (next to General Session room)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Renoir Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Renoir Ballroom
Presenter
Michael Aragon, VP, Sales & Account Management, AdMedia 
9:35 AM Mountain
11:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote Co-Presentation: Creating a True Cobrand Experience Both In-Restaurant and Digitally
Restaurants are always looking to acquire new guests, drive transactions and increase average check. Join FAT Brands VP of Marketing - Fast Casual, Taylor Fischer, and VP of Digital Marketing, Warwick McLaren, to learn how they conquer all three by providing a cohesive co-branded (and even tri-branded) experience both in restaurant and through digital channels. Learn the opportunities, challenges, and successes as they share how they’ve conquered some of the major things to watch out for.
KeynoteS
Taylor Fischer, VP Marketing, Fast Casual Division, FAT Brands 
Warwick McLaran, VP of Digital Marketing, FAT Brands 
10:15 AM Mountain
12:15 PM ET
Coffee & Networking Break
10:45 AM Mountain
12:45 PM ET
Panel: Getting Personal with Tech in 2023
Since the pandemic, restaurants have been striving to fuse digital and in-person experiences. Technology, like mobile ordering, kiosks, delivery apps, AI-programmed menu boards and QR Codes, are enabling brands to be more efficient while also creating a more convenient and personalized experience. But restaurant guests still want that human touch. So what’s the right balance of human to tech tactics? Our panel shares their recipe for an optimal customer experience.
Moderator
Barbie Romero, Director, Event Programming, MediaPost 
PanelistS
Erin Everhart, Senior Director of Event Programming, MediaPost 
Christopher Kopenec, Director of CRM & Loyalty, Brinker International (Chili's) 
11:15 AM Mountain
1:15 PM ET
Case Study: Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC® is the Ultimate Drink Stop®, and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner with Paramount+ and build an influencer led campaign teaching consumers how to build “Grease: Rise of the Pink Ladies” inspired drinks. The campaign not only taught customers how to make craveable creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo wops and pink poodle skirts, reminding them how to make new drinks they love!
Presenter
Tamara Stanley, Senior Director, Integrated Marketing Communications & Social Strategy, SONIC Drive-In 
11:40 AM Mountain
1:40 PM ET
Roundtables: QSR's Digital Transformation
Once considered a separate entity, QSR brands are quickly realizing the value in embracing a digital forward mindset. How are restaurants merging marketing and digital and making it a part of a brand’s campaigns, product launches, etc? What are the biggest challenges?
Featuring
Erika Morley, Senior Manager, CRM, US, Burger King 
11:40 AM Mountain
1:40 PM ET
Roundtable: QSR Restaurants of the Future
As digital and labor and supply chain systems come together; i.e. apps, kiosks, 3rd party delivery, etc - how are restaurant operators digitizing their stores and connecting with customers in a digital world?
Featuring
Keith McLellan, Digital & Strategy Director, Whataburger 
12:25 PM Mountain
2:25 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Scenic Chairlift Ride (and optional hike down)
Golf at Canyons Course - Park City
Downhill Mountain Biking at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party Cena Patio West
7:30 PM Mountain
9:30 PM ET
Dinner Cena Restaurant

Tuesday, 07/18

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Renoir Foyer
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Degas Room (next to General Session room)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Renoir Foyer
9:35 AM Mountain
11:35 AM ET
Welcome Back
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote Presentation: How to Engage the Audience of the Future
As the digital landscape evolves at a rapid pace, the challenge of capturing the attention of a younger audience becomes increasingly difficult. How do brands honor their authentic voice and heritage story while remaining current and captivating their consumers of tomorrow? El Pollo Loco's VP of Digital Marketing, Gabe Alonso, discusses building a connection with a younger consumer while honoring the rich Mexican history of El Pollo Loco through a series of case studies and key learnings amid a continued digital evolution for the brand.
Keynote
Gabe Alonso, VP Digital Marketing, El Pollo Loco 
10:10 AM Mountain
12:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Mountain
12:40 PM ET
Case Study: Burger King Lets Gen Z Rule via Digital
Burger King has crafted a NextGen digital experience that caters to the needs of Gen Z by prioritizing seamless and personalized experiences and meeting guests where they are in their journey. Through an integrated Loyalty + CRM + Promotions Strategy, learn how Burger King is elevating the brand experience while increasing overall app visits and guest frequency.
PresenterS
Erika Morley, Senior Manager, CRM, US, Burger King 
Preston Nix, Director Loyalty & CRM, Burger King 
11:05 AM Mountain
1:05 PM ET
Discussion: Building Brand with Attention-Grabbing Outside-the-Box Thinking
Given today’s economy and rising inflation, QSR and Fast Casual Brands need to be more efficient than ever when spending their money. Dollars have to work harder these days, forcing marketers to come up with innovative ways to get consumers’ attention. From new product launches to testing new platforms and creative, this panel of experts shares their out-of-the-box thinking to do just that!
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Taylor Fischer, VP Marketing, Fast Casual Division, FAT Brands 
Blake Johnson, VP Marketing, Craveworthy Brands 
11:30 AM Mountain
1:30 PM ET
Case Study: Bringing in the WOW! Factor by Getting Back to the Basics
Customers have been patient through COVID shutdowns, inflation and supply chain issues. Prices have gone up, but has food quality and service? Today’s consumers are wanting to go back to the basics and expecting a more WOW experience. Julie Wade, Taziki’s Mediterranean Cafe’s senior director of marketing, will share their strategy to better connect and meet their customers changing needs while successfully putting that WOW factor into action.
Presenter
Julie Wade, Senior Director of Marketing, Taziki's Mediterranean Cafe 
11:50 AM Mountain
1:50 PM ET
Roundtable: Incentivizing Customers Beyond Discounts
Customers want more than just a discount. From exclusive give aways and offers to gamification and experiential dining, let's talk about how brands are keeping it personal, less transactional.
Featuring
Lauren Hess, Manager, Digital Communications, Panera Bread 
Brittni Shull, Senior Manager, Digital Communications, Panera Bread 
11:50 AM Mountain
1:50 PM ET
Roundtable: "One Stop Shop” - Solutions for Multi-Unit, Multi-Brand Companies
Does a One Stop Shop exist? If not, and you're using multiple vendors, how and what are brands doing to tie together valuable insights for your marketing plans?
Featuring
Blake Johnson, VP Marketing, Craveworthy Brands 
11:50 AM Mountain
1:50 PM ET
Roundtable: Prioritizing Target Audiences & Tiered Markets
Featuring
Justin Whitehead, Director of Media, Cicis Pizza 
12:35 PM Mountain
2:35 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Horseback Riding at Deer Valley
Hiking tour at Deer Valley
Off-road UTV Tour
7:00 PM Mountain
9:00 PM ET
Cocktail Party 350 Main Bistro, Downtown Park City (Shuttle leaves at 6:45pm SHARP)
8:00 PM Mountain
10:00 PM ET
Dinner 350 Main Bistro, Downtown Park City

Wednesday, 07/19

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens Renoir Foyer
9:15 AM Mountain
11:15 AM ET
Case Study: Finding a New Audience with a Virtual Restaurant
During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's v.p. of marketing & communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
Presenter
Brandy Butler, VP of Marketing and Communications, Jason's Deli 
9:40 AM Mountain
11:40 AM ET
Panel: Upsizing the QSR Playbook
“Share of stomach” is more intense than ever. With apps and stores all offering so many prepared food options, it’s easier for consumers to get what they want, whenever they want it. In order to compete AND thrive, QSR and Fast Casual brands need to evolve and differentiate themselves. From mobile ordering and AI to innovative menus and hyper-personalized loyalty programs, our panel shares how they’re meeting the high expectations of today’s multi-channel, value conscious consumers’ needs.
Moderator
Barbie Romero, Director, Event Programming, MediaPost 
PanelistS
Blake Johnson, VP Marketing, Craveworthy Brands 
Kathleen VanDervort, VP Marketing, Torchy Tacos 
10:05 AM Mountain
12:05 PM ET
Panel: Modernizing Loyalty Programs to Meet Today’s Consumers
It’s become a challenge to navigate the market during today’s economic uncertainties. QSR brands need to find new ways to meet their customers’ evolving demands. What are some tactics around consumer engagement and loyalty lifecycles, and what tools are they leveraging to meet them both online and off? Hear how this panel of experts are rethinking the loyalty equation to better engage and retain their customers.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Jennifer Faren, VP, Marketing, Hopdoddy 
Kerri McLeroy, VP Marketing, La Madeleine 
10:30 AM Mountain
12:30 PM ET
Summit Ends

Venue

The Chateaux at Deer Valley Resort, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux Resort in Deer Valley, Utah, is an elegant condominium hotel designed to reflect the elegance of Old World French décor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort's amazing mountain activities. This property features units ranging in size from hotel rooms to three-bedroom suites. Amenities include evening turndown service, concierge and bell services, complimentary wireless service in each guest room, outdoor heated pool and hot tub, fitness center, specialty shops, underground parking and a gourmet restaurant and lounge. A quaint and gorgeous mountain enclave. Welcome!

The Chateaux at Deer Valley Resort, Park City, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.