Celebrating 50 years as an experiential dining brand, Peter Piper Pizza has learned to maximize its larger, multifunctional real estate for multiple constituencies – family, work and fund-raising markets. But as a brand expands to such diverse targets, how does a marketing team allocate, synergize and organize for a larger pie of many slices?

For a novel campaign that tied Frosty giveaways with Milwaukee Bucks wins, the local Wendy’s franchisees went off the usual media and messaging menus. Usinggiveaways rather than discounts andleveraging near-real-time Digital Out of Home placements that beat TV and radio promos. And even by using sports to reach non-fans. Gina shares the lessons learned from being willing to buck conventional wisdom in media, promotion and even targeting to drive the bottom line.

When Domino’s retooled its loyalty program to Domino’s Rewards this year, the company followed a simple recipe. Keep it simple, make rewards more attainable and improve the value for the customer, as well as the company. The new approach took flight in a 360-degree marketing program that tied rewards into new product launches as well, connecting loyalty to the larger marketing and menu development efforts. Nicole reports early learnings and where they are already moving the needle.

From nano to macro, Jack in the Box leverages creators for authentic consumer connections that tap into trends and enhance the brand’s cultural relevance. They stay on trend by using social listening, strategic partners and a vast roster of creators -- from gaming streamers to celebrities. Sheena will talk about how they organize and select their strategic partners, build in house capabilities and roster of creators to work across campaigns and audiences. Learn how Jack in the Box keeps up with the evolving landscape and continues to be ranked among the top 3 QSRs on TikTok.