November 15 - 18, 2023
Santa Barbara, CA

Hungry for Share of Stomach

Eating out is back in but ordering is a cluttered menu of high-end and low dining options from real and virtual brands. Consumer purses are tight, but marketers can't discount themselves to success. For QSR/Fast Casual brands, customer acquisition, loyalty, differentiation have all become hotly contested terrain. Getting and keeping share of customer stomachs has become a complex web of media creativity, partnerships, sleeping with frenemies, and trying to use the tools at hand to build better customer experiences that customers actually notice.

At the Brand Insider Summit: QSR event, we will gather both iconic and challenger brands in quick service and fast-casual dining to share what is moving the needle in all of these challenges.

In Santa Barbara, we designed a menu of insights as complex and challenging as the works dining marketers now face.

We will discuss:

  • Increasing share of stomach
  • New value exchanges for loyalty programs and subscription loyalty programs
  • Serving the right mix in your Omnichannel strategy
  • Building the better end to end customer experience
  • Next generation virtual branding and delivery app innovation
  • Creative and messaging that breaks through
  • AI, tech, and the Eatery of Tomorrow
  • Partnering with Creators/Influencers and Keeping up with Social Trends
  • Winning in brand partnerships 

Conference Content Programmer

Steve Smith, Editorial Director, Events, MediaPost

Event Details Previous Events

Previous Brand Insider Summit QSR Attendees

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Agenda

Wednesday, 11/15

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Thursday, 11/16

7:45 AM Pacific
10:45 AM ET
Coffee Service Available
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote
10:10 AM Pacific
1:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Pacific
1:40 PM ET
Panel: Increasing Share of Stomach: Beyond LTOs and Discounting
As costs rise and dining wallets shrink, what marketing and media tactics are growing the "share of stomach" for QSR/Fast Casual brands? LTOs and couponing/discounts only go so far in converting customers to your brand? What is moving the market share needle? Is it experience, quality, choice, convenience, variety? And once you are committed to those brand values, what channels are proving most effective in capturing new prospects?
11:10 AM Pacific
2:10 PM ET
Case Study: From Retail to Virtual and Back Again: Dog Haus' Virtual Brand Growth Strategy
Presenter
Justin Bartek, VP of Marketing, Dog Haus 
11:30 AM Pacific
2:30 PM ET
Case Study: Partnering with Creators/Influencers and Keeping up with Social Trends
As scrollable video proliferates across TikTok, IG and YT, what is the new opportunity for leveraging influencers to break through the sea of sameness?
11:50 AM Pacific
2:50 PM ET
Roundtable: Balancing Brand & Value
How do you create value for your customers? Do you use any discounts anymore? What innovative tactics have you used in order to drive sales?
11:50 AM Pacific
2:50 PM ET
Roundtable: Leveraging the Right Partnerships
How do you select the right partner? Do you exchange customer data sets?
11:50 AM Pacific
2:50 PM ET
Roundtable: Working with Creators/Influencers and keeping up with Social Trends
How do you select who to partner with? Do you have a social listening team? What platforms are your creators/influencers using?
12:35 PM Pacific
3:35 PM ET
Lunch
12:40 PM Pacific
3:40 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Urban Walking Wine Tour
Golf - Sandpiper Golf Club
Near Coastal Kayaking Tour
6:30 PM Pacific
9:30 PM ET
Cocktails
7:30 PM Pacific
10:30 PM ET
Dinner

Friday, 11/17

7:45 AM Pacific
10:45 AM ET
Coffee Service Available
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote
10:10 AM Pacific
1:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Pacific
1:40 PM ET
Panel: Doing "Value Exchange" Like You Mean It: Next-Gen Loyalty
Loyalty apps are table stakes, and despite marketers' best efforts, most consumers identify them with promotions and discounts. Our panel explores the ways in which they are rethinking the loyalty and app experience to create deeper relationships with consumers. What works in growing frequency, sharing zero-party data, and genuine connections between brand and loyalist?
11:10 AM Pacific
2:10 PM ET
Case Study: Subscribe Now - Will Diners Become Members?
How can subscription work as a loyalty model for dining?
11:30 AM Pacific
2:30 PM ET
Case Study: Leveraging AI for Customer Personalization
From smarter upsell/cross-sells to hyper-personalized content and interactions, where will AI improve customer experience?
11:50 AM Pacific
2:50 PM ET
Roundtable: Prioritizing Target Audiences & Tiered Markets
Who is your target market? Does your audience change depending on the time of day? How do you create different media plans for different audiences?
11:50 AM Pacific
2:50 PM ET
Roundtable: Loyalty Programs and Subscriptions
How long has your loyalty program been around? Have you added any subscription options to keep customers coming back? Are there ways you keep customers coming back to the app without providing discounts?
11:50 AM Pacific
2:50 PM ET
Roundtable: Next Steps in Third-Party Partnerships?
Third-party delivery brands are an inescapable part of the dining ecosystem now. But how are brands finding new ways to leverage the relationships, the platforms, the marketing, and media possibilities?
12:35 PM Pacific
3:35 PM ET
Lunch
12:40 PM Pacific
3:40 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Catamaran Cruise Santa Barbara Coastline
Funk Zone Brewery Tour
Hiking at Rattlesnake Canyon
6:30 PM Pacific
9:30 PM ET
Cocktails
7:30 PM Pacific
10:30 PM ET
Dinner

Saturday, 11/18

8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
8:30 AM Pacific
11:30 AM ET
Sponsor Breakfast Presentation
8:45 AM Pacific
11:45 AM ET
Case Study: Rethinking the Media Plan
9:05 AM Pacific
12:05 PM ET
Panel: Optimizing for Experience: QSR Gets "Phygital"
QSRs continue to fuse digital and in-person experiences. Technology, like mobile ordering, kiosks, delivery apps, AI-programmed menu boards and QR Codes, are enabling brands to be more efficient while also creating a more convenient and personalized experience. But customers still want that human touch. So, what’s the right balance of human to tech tactics? What "phygital" experiences are working best? And how are brands maintaining uniform experiences across so many entry points? Our panel shares their recipe for an optimal customer experience.
9:35 AM Pacific
12:35 PM ET
Panel: Inspiration for Dessert: Delicious Creative
QSR and Fast Casual marketers have had to push the boundaries of creative inspiration in recent years to break through. We end the summit by asking several of our marketers to share some of their ad creative that has broken through - whether on TV, Twitter, Out-of-Home, TikTok, Twitch or media we hadn't considered before. Time for some show, tell, and learn.
10:05 AM Pacific
1:05 PM ET
Conference concludes

Speakers

Justin Bartek

Dog Haus
VP of Marketing

Steve Smith

MediaPost
VP, Editorial Director, Events

Speaker Proposal Form

Activities

Thursday 2 p.m.

Urban Walking Wine Tour

With more than 20 tasting rooms, Santa Barbara’s famed Urban Wine Trail is legendary.  Enjoy this fun and educational tour through the city's renowned Funk Zone - an eclectic enclave that borders the beach and is home to most of the Urban Wine Trail’s tasting rooms.

You’ll visit 2 wineries sampling a variety of wines and tasty snacks while getting an insider’s look at each of the featured winery's process and varieties.  Grab some comfortable shoes and let your palate lead the way for a delicious experience and amazing times with your fellow Summiters!

Thursday 2 p.m.

Golf - Sandpiper Golf Club

The championship golf course at Sandpiper has been rated by Golf Digest in the top twenty five public golf courses in the nation. Featuring beautiful rolling fairways and challenging greens in a seaside links style layout, the course attracts players of all skill levels including players of the highest caliber playing host to several professional PGA and LPGA tournaments.

Thursday 2 p.m.

Near Coastal Kayaking Tour

Join fellow Summiters on a 2 hour paddling adventure around the gorgeous Santa Barbara shoreline. Knowledgeable guides will provide basic instruction with all gear provided. The perfect way to take in the beauty of the coastline up close and personal while getting to know your colleagues a little better.




Friday 2 p.m.

Catamaran Cruise Santa Barbara Coastline

“Breathtaking” best describes a Santa Barbara experience aboard the Double Dolphin Catamaran.  Join your fellow Summit Insiders as you take in the amazing beauty of the area with a refreshing beverage in tow.

Whale and dolphin sightings are frequent as are the amazing sunsets.  A great way to get outdoors, take in the beauty of the Santa Barbara coastline and network with new friends and old.

Friday 2 p.m.

Funk Zone Brewery Tour

Join fellow-summiteers on a guided, progressive walking Brewery tour of Santa Barbara’s famous Funk Zone!
 
Over the past few decades, this district, located along the famed waterfront, has enjoyed an upswell of boutique tasting rooms, cafes, galleries, and shops that cater to Santa Barbara’s contemporary side. Named for its historically artsy, creative tenants throughout the (now converted) warehouse-heavy neighborhood, this ever-evolving artistic neighborhood is one spot to visit again and again.  An afternoon to remember for sure!

Friday 2 p.m.

Hiking at Rattlesnake Canyon

Rattlesnake Canyon is a 4 mile out-and-back trail located near Santa Barbara.  The hike features a waterfall and beautiful backcountry views of the Santa Ynez mountains that surround the area.  The trail is primarily used for hiking, running, and horses and is accessible year-round.  The trail has some challenging parts, but for fitness-minded Summiters, this will be a great outing!





Activities Signup Form

Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

Steps from the beach, tucked between the Santa Ynez Mountain Range and the Pacific Ocean, the Hyatt Mar Monte Hotel embodies the gracious spirit and style of Santa Barbara, California.  Long a vital part of this vibrant community, this historic and legendary property has been recently revitalized and reimagined – impeccably crafted for the modern traveler.  Your home away from home welcomes you.
 

Booking your Room at Mar Monte Hotel

To secure a room for MediaPost's Brand Insider Summit QSR, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Mar Monte Hotel, go to:
https://www.hyatt.com/shop/rooms/sbars?location=Mar%20Monte%20Hotel&checkinDate=2023-11-15&checkoutDate=2023-11-18&rooms=1&adults=1&kids=0&corp_id=G-MESP

This discounted room block will EXPIRE on THURSDAY, 10/19/23.

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.