It’s not just the food; it’s the build-up! So before the world’s first Nutella Café opened in Chicago, the retail space was teased. Nine dynamic interactive window installations took whimsy and off-kilter comedy to colorful new heights. Capitalizing on the curiosity, the construction treated viewers to toast doing stand-up and a waffle sporting life advice. In a three-week social campaign, Nutella lovers got a dose of brand marketing and delicious anticipation of the café’s opening. Millions of fans spread the tasty news.
Credits: Second Story: Joel Krieger: Creative Lead Hunter Spence: Technical Lead Paige Kenmore: Production Lead Gagan Bhardwaj: Technologist Jack Butcher: Senior Art Director Adam Paikowsky: Technologist Filipa Valente: Senior Environmental Designer Publicis.Sapient: Leah Jarem: Junior Copywriter Nicole Kiemer: Social Content & Engagement Strategist Lisa Lombardi: Junior Designer Carlos Perez : Associate Creative Director David Serrano: Senior Client Partner Jamie Silver: Senior Art Director