Chevrolet created a millennial-targeted campaign in New York, LA and Chicago. To promote the Chevrolet Trax, billed as a “city-smart SUV,” the work utilized street-level interactive media. Passersby selected their interests on a dynamic outdoor screen. After they were asked to choose between subjects, “hidden gems,” various locales in their city, were revealed. The fun, impromptu effort promoted the new car and offbeat urban destinations. Plus, Chevy #HiddenGems drove attention; it garnered over 3 million market impressions, with about 2,000 consumer engagements per week.

Credits: Posterscope: VP DIRECTOR: Jessica Freely ASSOCIATE DIRECTOR: Dawn Rivard ASSOCIATE DIRECTOR: Mindy Zonis ASSISTANT: Adam Toolin CEO: Helma Larkin SVP DIRECTOR: Martin Porter VP STRATEGY: Jeff Tan Pearl Media: SALES REPRESENTATIVE: Anthony Petrillo Commonwealth: CHIEF CREATIVE OFFICER: Gary Pascoe CREATIVE DIRECTORS: Kathy Speck & Rich Weinert ART DIRECTOR: Andy Ozark COPYWRITER: Joel Wescott       PROJECT MANANGER: Keats Dolgin ACCOUNT DIRECTOR: Rebecca Chow   ACCOUNT EXECUTIVES: Chris Skalsky & Phil Nardone Fleishman: ACCOUNT SUPERVISORS: Greg Brown & Sam Mertins Carat: GLOBAL PRESIDENT, GM: Alex Crowther NORTH AMERICAN BUSINESS DIRECTOR, COMMUNICATIONS PLANNING: Abbey Berryman SVP, GROUP DIRECTOR, CHEVROLET US: Nick Johnston VP, DIRECTOR, COMMUNICATIONS PLANNING: Adam Comstock DIRECTOR, COMMUNICATIONS PLANNING: Gabrielle Jarvis ASSOCIATE DIRECTOR, COMMUNICATIONS PLANNING: Courtney Powers SUPERVISOR, COMMUNICATIONS PLANNING: Malauri Rowland ASSOCIATE, COMMUNICATIONS PLANNING: Kristen Ridenour

Mullen set up an interactive display portraying a Jet Blue crewmember who demonstrated the airlines' legroom, 36 TV channels and unlimited snacks. While the crewmember looked like a recorded video, she was actually live in the screen and could see and hear everyone that approached the installation, and note what they were doing and wearing. A video of the three-day event was shared and watched more than 1 million times in less than one week.

Credits: Mediahub: Keith Lusby, SVP Group Media Director Shoshana Levine, Senior Media Planner Lauren Meyers, Media Planner Kelsey Capobianco, Media Planner Mullen: Tim Vaccarino, SVP Executive Creative Director Dave Weist, SVP Executive Creative Director Ben Salsky, VP Associate Creative Director Dan Madsen, Associate Creative Director & Director Evelynne Scholnick, Copywriter Scott Petrichko, Art Director Eric Skvirsky, Content Producer Nick Brecken, Associate Editor & Videographer Chris Zuppa, Animator Drayton Martin, SVP Group Account Director Jaclyn Ruelle, VP Account Director, PR Rapport: Ashley Moll – Associate Media Director Andrew Weinstein – Junior Account Executive. Pearl Media: Anthony Petrillo, Executive Experiential Producer, Daniel Odham, Experiential Producer.

First Niagara used clever out-of-home ads to sell the idea of online accounts. The impetus was to promote the bank’s new online opening page. The twist was turning the digital billboards into Wi-Fi hotspots or Ethernet cables. The creative less-is-more campaign redefined banking, making any network connection a local branch! That push had the added bonus of transforming smartphones into media placements. Plus, it turned what is often a stodgy industry, banking, into a hip player in a mobile-driven world.

Credits: Gaston Legorburu - Worldwide Chief Creative Officer, Chad Borlase – Creative Director, Michael Siegers – Snr. Art Director, Dan Cummings – Snr. Writer, Kate Turner – Account Director, Howie Howatson - ECD, Daz McColl - Global Chief Brand Strategy Officer, John Herman - Media Director

What sells better than sex? Well, Revlon’s answer to this is “love”. As Revlon was seeking ways to redefine itself in the sea of competitors, it celebrated the connection between beauty and love. The moment makeup in on, love is on. An interactive 3,000 sq ft digital billboard was installed in the world’s most visited place – New York City’s Times Square. As a result, million of women from around the globe showed how the love was on using the #LoveIsOn hashtag.

Credits: Kristin Goodloe, MediaCom, Managing Partner Mark Fortner, MediaCom, Managing Partner, Head of Innovation Jasmine Belassie-Page, MediaCom, Digital Media Director Gusto Marulanda, MediaCom, Director of Design and Digital Innovation Manuela Ruiz, MediaCom, Creative Director Stu Weiner, MediaCom, Director of Branded Content and Production Kiki Rees, Revlon, SVP, Global Consumer Engagement Lauren Wexler, Revlon, Senior Director, Global Media Martine Williamson, Revlon, VP, Marketing Tracy Nix, Revlon, VP, Marketing

Shell enhanced its image as a company committed to sustainable energy solutions and humanitarianism with the awesome “Power of Sport.” Using kinetic energy tiles, the company created the first player-powered soccer field, in a poor Rio de Janeiro neighborhood. MediaCom publicized the effort to a broad audience through multiple platforms, with branded content created by Conde Nast. Sixteen million impressions were generated from social conversation and 35 million people were reached through Shell’s owned channels. Videos telling the story had 80%+ completion rate.

Credits: Nigel Robinson, Managing Partner, MediaCom Janie Debiol, Associate Director, MediaCom Worldwide Gavin McGrow, Global Strategy Director, MediaCom Worldwide Becky Jones, Group Account Manager, MediaCom Worldwide Libby Wright, Content Manager, MediaCom Worldwide Georgina Koenig, Senior Planner, MediaCom Worldwide Adam Cartwright-Howell, Media Executive Larry Swyer, Managing Partner, MediaCom US Geoffrey Campbell, Partner, Senior Director of Content, MediaCom US Jakob Reich, Digital Media Supervisor, MediaCom US Rachel Nowick, Communications Planning Director, MediaCom US Ana Pak, MBA Digital Associate Director, MediaCom Beyond Advertising UK Tatjana Udalova, Social Media Planner, MediaCom Worldwide Teo Van-Barthold, Junior Social Planner, MediaCom Worldwide Elizabeth Man, Paid Social Executive, MediaCom Worldwide Misha Sher, Partnerships Director, MediaCom Worldwide