Dell partnered with Sony Pictures to create an immersive big-screen gaming experience in Times Square during the July 4, weekend based on the move Spider-Man: Homecoming. Dell's hardware, powered the
game, allowing four-players to simultaneously control Spider-Man as he raced to the top of a real-life New York City skyscraper using their mobile phones. The campaign, meant to promote Dell's
Inspiron 15, garnered 45M OOH media impressions and earned more than 40 million impressions via PR efforts.
Affiliated Agency:
Y&R/VML – Creative leads – Concept / Idea generation, oversight and production for campaign, Candyspace – Produced the Interactive game and running the sweepstakes component, Kinetic – Sourced the out-of-home media, MediaCom – Planned and purchased media
Credits: Kinetic
• Robin Yablonski, Director, Kinetic
• Stephanie Chiu, Manager, Kinetic
• Micaela Moffa, Assistant Account Executive, Kinetic
• Kelsey Moran, Account Executive, Kinetic
• Rachel Kessman, Director, Marketing, Kinetic
Candyspace
• Greg Crockart, CEO, Candyspace
• Matt Autton, Producer, Candyspace
• Tara Petrucci, Interactive Designer, Candyspace
Mediacom
• Marianne Vita - Communications Planning Director, Mediacom
• Austine Man - Associate Director, Mediacom
• Kevin Tymon - Supervisor, Mediacom
• Pat Charuza - Planner, Mediacom
• William Qua - Assistant Planner, Mediacom
Y&R/VML Account:
• Jessica Post, Global Managing Director, Y&R/VML
• Ann Carey-Group Account Director, Y&R/VML
• Kalyn Snow—Account Supervisor, Y&R/VML
• Courtney Galloway—Senior Account Manger, Y&R/VML
• Patricia Woodward—Project Manager, Y&R/VML
Y&R/VML Creative:
• Christian Carl—Global Executive Creative Director, Y&R/VML
• Thomas Shim— Global Creative Director, Y&R/VML
• Dave Quintiliani—Group Creative Director, Y&R/VML
• Dave Drayer—Associate Creative Director, Y&R/VML
• John Figlesthaler—Senior Copywriter, Y&R/VML
• Colby House— Associate Art Director, Y&R/VML