Wednesday, 03/20
6:30 PM Pacific
9:30 PM ET
Welcome Cocktail Reception
Paradise Park Lawn
Thursday, 03/21
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Arizona Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Bennie's Courtyard
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Arizona Foyer
9:35 AM Pacific
12:35 PM ET
Opening Remarks
Arizona Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Pacific
12:45 PM ET
Keynote: Unlocking the Power of DOOH for a 360-Campaign Strategy
This session dives into the practical lessons and expert tips used by a leading functional soda brand, OLIPOP, to craft a successful 360-campaign strategy that seamlessly integrates DOOH advertising. Explore the brand’s journey – from initial OOH exploration to building a national DOOH tour and achieving impressive results. Attendees will learn how they strategically integrated DOOH within their broader OOH strategy, tested, planned, and measured its impact alongside their digital efforts, to ultimately create a cohesive brand experience across all channels.
- Keynote
- Sarah Leidy Kelly, Director of Integrated Media, OLIPOP
10:15 AM Pacific
1:15 PM ET
Case Study: Winning the DOOH Lottery
When lottery jackpots balloon from day to day, static OOH can't keep up. The Florida Lottery has been moving increasing to DOOH to match the pace of the market and penetrate more closely to POS. From DOOH billboards to gas pumps and in-store screens, Will shares how the Florida Lottery leaned quickly into a digital approach.
- Presenter
- Will Vargas, Supervisor, Integrated Media, PPK
10:30 AM Pacific
1:30 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Pacific
2:00 PM ET
Panel: Building the Multi-Plex Consumer Journey: DOOH Integration In the Plan
One screen is never enough. Digital Out-of-Home screens need to be integrated into a larger media plan and strategy that moves consumers down a funnel. But which other screens, when and where? Geo-targeted mobile activations? CTV or digital display coverage? Calls to action? We kick off the DOOH Summit asking media buyers where the emerging screens fit into a multi-screen path to purchase.
- Moderator
- Erin Everhart, Senior Director of Event Programming, MediaPost
- PanelistS
- Claudia Damas, CEO Americas, Altermark
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
- Will Vargas, Supervisor, Integrated Media, PPK
11:30 AM Pacific
2:30 PM ET
Case Study: Jack Is Back...For the Night Shift
In order to keep its late-night munchie vibe alive, Jack in the Box does more than the usual DOOH dayparting and programmatic plan. As Jaime explores, the brand went into bars, Ubers, gas pumps and even gamified creative to drive the brand into every nook and cranny of hungry customers' journey.
- Presenter
- Jaime Ogus, Director of Regional Marketing, Jack in the Box
12:00 PM Pacific
3:00 PM ET
Roundtable: DOOH and the Larger Media Plan
- Featuring
- Jaime Ogus, Director of Regional Marketing, Jack in the Box
12:00 PM Pacific
3:00 PM ET
Roundtable: Emerging Tech
- Featuring
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
12:00 PM Pacific
3:00 PM ET
Roundtable: DOOH and Brand Building
- Featuring
- Julie Thompson, CMO, OAAA
12:45 PM Pacific
3:45 PM ET
Lunch
Sunset Plaza
1:30 PM Pacific
4:30 PM ET
Major League Baseball Spring Training Game
Golf at Camelback Golf Course
Horseback Riding
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Garden Court
7:30 PM Pacific
10:30 PM ET
Dinner Reception
Bennie's Courtyard
Friday, 03/22
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Arizona Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Bennie's Courtyard
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Arizona Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Arizona Ballroom
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Pacific
12:45 PM ET
Case Study: Contemporizing a Brand and Channel: How Williamsburg Used Experiential DOOH to Drive Overnight Stays
Williamsburg, VA is far more than just a one trick horse and buggy - and aimed to expand perception of the region as a four-season destination with a breadth of experiences beyond its colonial legacy. Learn how Digital OOH became a key component to success - by inviting consumers literally, into the creative. Attendees will come away understanding the unique role of context, amplification opportunities to make DOOH work harder, and measurement for success.
- Presenter
- Michelle Capasso, Partner, Director of Media Services, Connelly Partners
10:15 AM Pacific
1:15 PM ET
Case Study: Wendy's Plays the Blues for the Win
Timing is everything...if you offer free Wendy's Frosty’s whenever the St. Louis Blues win. Summit faves Gina and Kristi regroup to show how they are getting half a million DOOH impressions in a day by using careful dayparting and creative swaps in near real time. Can heavy use of DOOH perform where radio and social can't? Results from this early March campaign will be coming to the Summit hot off the OOH trail.
- PresenterS
- Kristy Schlepp, CEO, Outdoor Nation
- Gina Sisk, Media Director, Manna Hospitality Group / Bridgeman
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Case Study: DOOH: An Agile Medium for Quick Turnaround - Latin Music Campaigns
Often with short notice of only a few days, Sean Valadez from ACA Marketing has to set out campaigns for his clients Universal Music Latin Entertainment, Warner Music Latina, etc. from inception to execution both in the US and internationally. Sean will talk about the various digital screen formats he has used for his clients such as Times Square digital billboards, in transit in Mexico City, and more. He will also talk about a few specific campaigns he has done for major Latin artists Bad Bunny, Karol G, and Peso Pluma that drove social amplification with Hispanic audiences.
- Presenter
- Sean Valadez, COO, ACA Marketing
11:40 AM Pacific
2:40 PM ET
Case Study: OOH Takeover during Brazil's Carnival
Mercado Pago (Latin America's largest fintech company) and their agency Altermark executed an OOH campaign in Brazil during Carnival this year to promote downloading their app and getting cashback. They executed the campaign by taking over screens, staircases, and more in underground metros and on the street as well as had some experiential takeovers across major Brazilian cities Rio de Janeiro, Sao Paulo, and Salvador.
- Presenter
- Claudia Damas, CEO Americas, Altermark
12:00 PM Pacific
3:00 PM ET
Roundtable: That Measurement Roundtable
- Featuring
- Jessica Edwards, Marketing Manager, Paid Media, Albertsons
12:00 PM Pacific
3:00 PM ET
Roundtable: When pDOOH is Not DOOH!: When to Go Programmatic
Programmatic Digital Out-of-Home is supposed to make buying easier, inventory more diverse and accessible, accountability more precise. And yet, distribution still can be sparse, adjacencies unpredictable, metrics incompatible. How are media buyers and planners assessing the relative pros and cons of pDOOH against campaign needs and against traditional and DOOH alternatives, What are early adopters learning about planning, bidding, buying, executing, and measuring across this expanding inventory?
- Featuring
- Justin Symons, VP, Investment, Rapport WW
12:45 PM Pacific
3:45 PM ET
Lunch
Sunset Plaza
1:30 PM Pacific
4:30 PM ET
Golf at Talking Stick Golf Club
Hiking at Camelback Mountain
Pool Outing at the Resort
March Madness Viewing Party
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Rockbar Inc. (Shuttle leaves at 6:15pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner Reception
The Herb Box Restaurant
Saturday, 03/23
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
Arizona Foyer
9:00 AM Pacific
12:00 PM ET
Panel: Did You See That Ad?
DOOH opens up remarkable creative possibilities for brands as advertising interacts in real time with moments of truth throughout consumers' day: interactions with environment, unique messaging opportunities, dayparts, calls to action all. We wrap DOOH on an inspirational note. We ask our brand marketers to share creative executions that really worked for them. What dazzled users into converting? Did users post their DOOH on their social media feeds? In the war for attention, what is winning?
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Jill Rothenhauser, GD, Tools & Transformation, Rapport WW
- Kristy Schlepp, CEO, Outdoor Nation
9:30 AM Pacific
12:30 PM ET
Case Study: Owning the Moment: Rethinking Context and the Public Space
The power of DOOH is to capture interest in just the right time and place in a customer journey. Rick shares three examples of making creative use of emerging digital spaces, from dynamically activating taxi tops near POS, to sharing make-up rituals during subway commutes and to overwhelming IMAX-like experiences even in the clutter of Times Square. The screen, locations and dynamic capabilities of DOOH force marketers to rethink what context means. And then Steve sits down with Rick to discuss how DOOH can partner with local government and business to redefine public space.
- Presenter
- Rick Robinson, Chief Executive Officer, PJX Media
10:00 AM Pacific
1:00 PM ET
Conference Ends
The Scottsdale Resort @ McCormick Ranch