Email campaigns that most effectively use audience segmentation, targeting and other strategies based upon data.
Email Campaigns whose content is dynamically personalized based upon audience interaction with elements of the creative.
Editorial newsletters by publishing organizations.
Best use of AI and/or machine learning in an email campaign.
Email campaigns and/or promotional newsletters that utilize informative content as the key marketing tool to increase brand loyalty and sales.
Email campaigns that promote and advance a brand's loyalty programs and help to maximize lifetime value.
Email campaigns that elicit a response to deadlines for sales, contests, and other time sensitive offers
Email campaigns that creatively use the seasonal nature of their product to generate leads or sales
Email that effectively use videos or gifs