Email Campaigns whose content is personalized based upon audience/list segmentation and/or elements of the email copy.
Newsletter that increases brand loyalty/sales through a mix of informational and product-focused content to existing and potential customers.
Best use of AI, Machine and/or Data Driven Marketing in an email campaign for targeting and/or personalization.
Email campaigns that have informative and product placement content as a key marketing tool to increase brand loyalty and sales. Excludes newsletters.
Best use of enriched emails that recipients interact with. Includes video, animation, embedding social feeds, polling, live shopping carts.
Email campaigns that are a key element in a brand's loyalty or membership program.
Email campaigns that are a key element in maximizing the lifetime value of a customer
Email campaigns that use multiple (3 or more) forms of messaging, such as SMS, app alerts, social messaging and direct mail.
Email campaigns that elicit optimal timely responses to deadlines for sales, contests, and other time sensitive offers
Email most effectively using video.
Emails that drive e-commerce transactions, including cart abandonment efforts.
Email campaigns for car companies, dealers, auto insurance providers and auto suppliers
Email campaigns for business to business information and/or sales and marketing of products and services to business professionals
Email campaign for a marketer of mass produced and marketed consumer goods.
Email campaigns promoting games/gaming, music or TV or other forms of entertainment, including movies.
Email campaigns for marketers of fashion, beauty and/or cosmetic products, including beauty aids, hair, makeup, fragrance and skincare products
Email campaigns for banks, investment companies, credit cards, mutual funds or other financial services
Email campaigns for political parties and causes
Email campaigns that market online and/or offline publications of all types. Includes loyalty programs and subscription drives.
Email campaign promoting an online or offline retailer of products and services of any kind.
Email campaings promoting travel/tourism. Includes transactional and loyalty campaigns.
Email campaign for any other marketing sector not covered in the above categories.