2018 Finalists

Email Marketing Creativity

Best Use of Data Driven Marketing

 Hilton EMEA Summer Sale - Hilton

 Busch Gardens Add-to-Calendar Campaign - Busch Gardens

 All-Makes, All-March - PACCAR Parts

Best Use of Dynamic Email Content

 Watson Analytics Opt-in Nurture Series - IBM

 Royal Caribbean BOGO 50 Campaign with Live Pricing - Royal Caribbean

 Bing Ads Onboarding Emails - Bing Ads

Best Email Newsletter

 AARP Weekly Webletter - AARP

 Choice Hotels - Undiscovered America - Choice Hotels

 Your Business By The Numbers - American Express

Best Use of Marketing Automation

 Lids Email Campaigns - Lids

 Under Armour Individualized Meal Plan - UnderArmour

 Your Business By The Numbers - American Express

Content Marketing

 Olive Garden – Blue Moon - Olive Garden

 Olive Garden – Moscato Day - Olive Garden

 Your Business By The Numbers - American Express

Lifecycle/Loyalty/Membership Programs

 AARP Rewards for Good Loyalty Campaign - AARP

 Ulta Beauty Year-in-Review Loyalty Email - Ulta Beauty

 Dell Unfrozen Campaign - Dell EMC

Sales/Contests/Offers

 Choice Hotels - Fall Promo - Choice Hotels

 All-Makes, All-March - PACCAR Parts

 Olive Garden – Meatball Day - Olive Garden

Seasonal Creative

 AARP Local Campaign - AARP

 Lands' End - Backpack Day - Lands' End

Use Of Video

 See's Candies - National Lollipop Day - See's Candies

 Watson Analytics Opt-in Nurture Series - IBM