October 6, 2020
New York, NY

2020 Finalists

Email Marketing Creativity

Best Use of Dynamic Email Content
Coach Dynamic Recently Viewed Products by Movable Ink for Coach
48North CRM Strategy by William Thomas Digital for 48North Cannabis
Scotts Program How to Apply Email by Scotts Miracle-Gro Company for Scotts Program CRM
Best Email Newsletter
A FWD: Thinking Approach to Email Newsletters by AWeber for AWeber
Marriott Bonvoy Traveler by Yes Marketing for Marriott
Your Business by The Numbers 2.0 by ERGO for American Express
AI/Machine Learning/Data Driven Marketing
365-Day Customer Engagement Program by William Thomas Digital for Scotiabank
Dell's Warranty Renewal Program by MODintelechy for Dell Technologies
Your Business by The Numbers 2.0 by ERGO for American Express
Content Marketing
Get the most out of your AirFryer by Cuisinart for Cuisinart
Yard House - Lifestyle Menu by Yes Marketing for Yard House
Ryka for Nurses by Caleres, Inc dba Ryka for Caleres, Inc dba Ryka
Best Use of Interactive Emails
Pacers Game Attendee Survey by Pacers Sports & Entertainment for Indiana Pacers
Interactive mystery campaigns drive conversions by Liveclicker for Hot Topic, Inc.
Ace Hardware - Mystery offer by Yes Marketing for Ace Hardware
Loyalty or Membership Programs
SCENE Loyalty Winter Show-Off Campaign by William Thomas Digital for SCENE Loyalty
The Ritz-Carlton - New Years by Yes Marketing for The Ritz-Carlton
Your Business by The Numbers 2.0 by ERGO for American Express
Lifecycle Programs
Farewell Emails by Firewood for Firewood
Elevated Customer Acquisition by Sailthru for Raise
Progressive Profiling: Basic Onboarding Experience by Vimeo for Vimeo
Multiple Messaging
SCENE Loyalty Winter Show-Off Campaign by William Thomas Digital for SCENE Loyalty
SCENE New Member Onboarding by William Thomas Digital for SCENE
The Time is Now for Connected TV by The Trade Desk for The Trade Desk
Sales/Contests/Offers
SCENE Loyalty Winter Show-Off Campaign by William Thomas Digital for SCENE Loyalty
Logitech - Work from Home by Yes Marketing for Logitech
See's Candies - Lollypop Day by Yes Marketing for See's Candies
Transactional/E-Commerce
Pandora Jewelry Social Proof by Movable Ink for Pandora Jewelry
Coach Abandon Cart by Movable Ink for Coach
How RevZilla Turns Browsers Into Buyers With Personalization by Sailthru for RevZilla

Email Marketing Sector Campaigns

Entertainment
SCENE Winter Show-Off Campaign by William Thomas Digital for SCENE
SCENE New Member Onboarding by William Thomas Digital for SCENE
Interactive Email Game Attendee Survey by Pacers Sports & Entertainment for Pacers Sports & Entertainment
Financial
365-Day Customer Engagement Program by William Thomas Digital for Scotiabank
Bank of The West Send Time Optimization by Oracle CX Marketing Cloud Services for Bank of the West
Visa Infinite Dining Series by Yes Marketing for Visa