
Publicis developed a robust customer lifecycle program for the recently released MyMcDonald’s Rewards program, triggered by behavioral cues. Campaign began with an email alerting prospects to “Stay tuned to your inbox” to “unlock Free McDonald’s.” Loyalty email open rate outperformed non-Loyalty email open rate by 177% (as of 8/15/21). Conversion rate jumped +14 points for customers opening a communication in June 2021, when the Loyalty program launched nationally, with a 5x lift in transactions and a 4x lift in revenue for customers who received communication.
Affiliated Agency: • Publicis Sapient: Global Mobile App • Digitas: Dotcom • Wieden+Kennedy New York: Creative Strategy & Platform, McD’s Agency of Record • OMD: Paid Media Advertising • Alma: Hispanic American Marketing/ Adaptations • Boden: Hispanic American Marketin
Credits: Strategy:
o Mayela Trespalacios, Senior Director, Strategic Consulting, Epsilon
Creative Direction:
o Vincent Shine, Creative Director Experience, Publicis Sapient
Project Management:
o Emma Lahvis, Senior Account Execution, Epsilon
o Ryan McIntyre, Manager Agile Program Management, Publicis Sapient
o Amanda Sherrod, Vice President Director, Project Management, Digitas
Account Management:
o Michelle Niblock, Vice President Group Account Director, Digitas
Creative:
o Jason Kertz, Creative Manager (ACD), Epsilon
o Margaret Raczkowiak, Lead Art Director, Epsilon
o Julia Franiak, Senior Art Director, Epsilon
o Jacqueline Dewitt, Art Director 1, Epsilon
o Wesley Chaderton, Senior Copywriter, Epsilon
o Aaron Newton, Senior Copy Editor, Epsilon
o Jason Pickar, Vice President Director, Creative, Digitas
o Shane Dubay, Creative Director Experience
Development & QC:
o George Palaszewski, Developer 2, Epsilon
o Mike Dugo, Manager, Quality Assurance Analysis, Epsilon
o Epsilon India Development team
• Execution:
o Balamurugan Lakshmanan, Senior Manager Agile Program Management, Publicis Sapient
o Aadil Ashiq Kothawala, Manager, Digital Solutions Consulting, Epsilon
o Vamshi Nikhil Vinjamuri, Lead Adobe Developer, Epsilon
o Abhijeet Dey, Architect, Publicis Sapient
o Epsilon India DX team
Analytics:
o Shilpa Hegde, Senior Data Analyst, Publicis Sapient