December 11 - 14, 2022
Deer Valley, UT

Engage Me! Winning the Inbox Attention Wars

Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial. Email marketers not only need to be well targeted and personal, but also entertaining and relevant to immediate customer needs and visible above the clutter.               

The annual winter edition of the legendary Email Insider Summit zooms in on the engagement issue. How are email gurus redefining and measuring engagement as open and CTR metrics disappear? What levels and kinds of personalization are really resonating with customers? Are nano-segmentation or AI driven profiling achieving better relevance? And where does good old-fashioned storytelling fit into the engagement challenge? Is the email marketing stack helping or hindering brand and relationship building? 

We Will Explore:
  • Case Studies in Advanced Personalization
  • Post-Cookie and Click Metrics
  • Enhancing Storytelling With Tech
  • Predictive Modeling and Better Segmentation
  • Doing Big Email Jobs with Small Teams

For over 17 years, email marketers have gathered in Park City every December to show and share their work so peers can learn from successes and mistakes. This year we zero in on the challenge of engaging email recipients against distractions, diversions and yes, even data deprecation.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost


Advisory Board:

Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom

Chester Bullock, Director, Marketing Technology, The RentPath Network

Scott Cohen, Director, CRM Lead Conversion at SmileDirectClub

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

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Agenda

Sunday, 12/11

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Valhalla room at Stein Eriksen Lodge

Monday, 12/12

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Silver Room - 1st Floor (directly below Stein Ballroom)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote
Keynote
Gina Igwe, VP of Growth Marketing, DoorDash 
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Mountain
12:45 PM ET
Panel: Beyond the Open Rate - And We Mean It, This Time
"Oh, we never paid attention much to open rates anyway," says the email marketer pooh-poohing the impact of Apple MPP and emerging privacy protection. So how exactly are these brands redefining success in their email campaigns? We ask our panel to get specific. How have their metrics changed? What alternative metrics are truly working best now? How are campaigns being optimized, integrated differently with other marketing metrics and supplemented with other media? 
Moderator
Morgan Stewart, Board Member, Shift Paradigm 
PanelistS
Drew Pion, Senior Manager of Retention Marketing, Jane.com 
Jameson Price, Marketing Automation Manager - Governance & System Optimizations, Intuit/QuickBooks 
11:15 AM Mountain
1:15 PM ET
Case Study: Going Holistic with Email Reporting
Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub’s Scott Cohen and Leesa Mattress’ Zach Wigham will have a frank discussion about more robust ways to look at data and attribution within your email program. By the end, you’ll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.
PresenterS
Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub 
Zach Wigham, Marketing Manager - Retention & Loyalty, melin 
11:35 AM Mountain
1:35 PM ET
Case Study: Personalization: The Good and Bad and Ways to Avoid the Bad
Presenter
Donna Lyon, Marketing Director: Email Marketing, Domain Management and Brand Protection, Ally Financial Inc. 
11:55 AM Mountain
1:55 PM ET
Roundtable: KPIs Beyond Opens and Clicks
11:55 AM Mountain
1:55 PM ET
Roundtable: Meeting New Challenges for Deliverability
Featuring
Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn 
11:55 AM Mountain
1:55 PM ET
Roundtable: New Adventures in Personalization
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Snowmobiling at Garff Ranch
Scenic Snowshoe Tour at the Deer Valley Resort
6:30 PM Mountain
8:30 PM ET
Cocktail Party Olympic Ballroom foyer (1st floor at Steins)
7:30 PM Mountain
9:30 PM ET
Dinner Empire Canyon Lodge (shuttles depart from Steins at 7:30pm SHARP)
9:00 PM Mountain
11:00 PM ET
After-Party Flagstaff Room - Stein Eriksen Lodge

Tuesday, 12/13

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Silver Room - 1st Floor (directly below Stein Ballroom)
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
9:40 AM Mountain
11:40 AM ET
Keynote
Keynote
Kevin Hickey, General Manager, Relationship Marketing, Delta Airlines 
10:10 AM Mountain
12:10 PM ET
Case Study: Punching Over Your Weight: Making the Most of Small Teams
Presenter
Nikki Snowhite, Senior Dir. Engagement Marketing, OpenTable 
10:35 AM Mountain
12:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Mountain
1:05 PM ET
Case Study: The Data-to-Message Strategy
Presenter
Leigh Strickland, Director, Loyalty Program Manager, Marriott 
11:30 AM Mountain
1:30 PM ET
Panel: That Best Blunders Panel: When A/B Testing Goes Wild Edition
By popular demand, the "share your screwups" panel returns to EIS. Here is where messaging gurus share mistakes from which they have learned the most. This time, we focus on testing gone awry. A/B testing is fundamental to email effectiveness. The whole idea is to avoid public blunders. What could go wrong? Glad you asked.
11:55 AM Mountain
1:55 PM ET
Roundtable: Unlocking Data To Drive Personalization
Featuring
Tom Dinneny, Product Director, Warner Music Group 
11:55 AM Mountain
1:55 PM ET
Roundtable: Beyond Email: Integration with SMS, Alerts, Social Messaging
11:55 AM Mountain
1:55 PM ET
Roundtable: Optimizing Optimization: Improving Your A/B Testing
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Woodward Park
6:30 PM Mountain
8:30 PM ET
Cocktail Party 350 Main Brasserie, downtown Park City
Shuttles leave from Steins at 6:15pm SHARP!
7:30 PM Mountain
9:30 PM ET
Dinner 350 Main Brasserie, downtown Park City

Wednesday, 12/14

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
9:00 AM Mountain
11:00 AM ET
Case Study: Organizing for Cross-Channel Messaging
It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You need to align internal teams, ensure your data is connected, and have the right technology partners in place. Angela shares what Eddie Bauer has learned as it aligned email, SMS and site teams internally, how working from single source of truth data sources drove coherent multitouch messaging, and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy
Presenter
Angela Gow, Director, Digital Merchandising and Email, Eddie Bauer 
9:25 AM Mountain
11:25 AM ET
Sponsor Spotlight & Coffee Break
9:55 AM Mountain
11:55 AM ET
Did You See That Email? Creative Wins from the Inbox
We wrap EIS on an inspirational note. We ask our email gurus to share creative executions that really worked for them. What dazzled users into converting? Where was less more...and more, more? Did hat moving, swirling whirligig really get attention? In the war for attention, what is winning?

Featured Speakers

Scott Cohen

SmileDirectClub
Director, CRM Lead Conversion

Tom Dinneny

Warner Music Group
Product Director

Angela Gow

Eddie Bauer
Director, Digital Merchandising and Email

Kevin Hickey

Delta Airlines
General Manager, Relationship Marketing

Gina Igwe

DoorDash
VP of Growth Marketing

Donna Lyon

Ally Financial Inc.
Marketing Director: Email Marketing, Domain Management and Brand Protection

Shannon Murphy

Jack in the Box
Director of Digital Guest Experience

Drew Pion

Jane.com
Senior Manager of Retention Marketing

Jameson Price

Intuit/QuickBooks
Marketing Automation Manager - Governance & System Optimizations

Nikki Snowhite

OpenTable
Senior Dir. Engagement Marketing

Udeme Ukutt

LinkedIn
Postmaster & Sr. Systems Software Engineer, Mail

Zach Wigham

melin
Marketing Manager - Retention & Loyalty

Anthony Chiulli

Cordial
Sr. Manager, Product Marketing

Greg Gsell

Attentive
VP, Product Marketing

Steve Smith

MediaPost
VP, Editorial Director, Events

Morgan Stewart

Shift Paradigm
Board Member

Leigh Strickland

Marriott
Director, Loyalty Program Manager

Jen Tabbal

Data Axle
Vice President of Content Marketing

Activities

Monday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Snowmobiling at Garff Ranch

Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!

Monday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.



Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Tuesday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

What people are saying about this event

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge
To secure a room for MediaPost's Email Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked.  You may register for the event here.

To book your discounted room at Stein Eriksen Lodge on the ski slopes of Deer Valley Resort in Park City, Utah, go to:
https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=697440
 
This discounted room block will EXPIRE on WEDNESDAY, 11/23/22, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

NOTE:  Upon arrival to the event, all attendees must show proof of the COVID-19 vaccination or negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue.  If unable to present proof of either, you will be turned away.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway.  Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.
The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.