Engage Me! Winning the Inbox Attention Wars

Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial. Email marketers not only need to be well targeted and personal, but also entertaining and relevant to immediate customer needs and visible above the clutter.

The annual winter edition of the legendary Email Insider Summit zooms in on the engagement issue. How are email gurus redefining and measuring engagement as open and CTR metrics disappear? What levels and kinds of personalization are really resonating with customers? Are nano-segmentation or AI driven profiling achieving better relevance? And where does good old-fashioned storytelling fit into the engagement challenge? Is the email marketing stack helping or hindering brand and relationship building?

We Will Explore:

Case Studies in Advanced Personalization
Post-Cookie and Click Metrics
Enhancing Storytelling With Tech
Predictive Modeling and Better Segmentation
Doing Big Email Jobs with Small Teams

For over 17 years, email marketers have gathered in Park City every December to show and share their work so peers can learn from successes and mistakes. This year we zero in on the challenge of engaging email recipients against distractions, diversions and yes, even data deprecation.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board:

Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom

Chester Bullock, Director, Marketing Technology, The RentPath Network

Scott Cohen, Director, CRM Lead Conversion at SmileDirectClub

Some attendees of this event include:

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Stay Informed

Sunday, 12/11

6:30 PM Mountain

8:30 PM ET

Welcome Cocktails Valhalla room at Stein Eriksen Lodge

Monday, 12/12

7:45 AM Mountain

9:45 AM ET

Coffee Service Available Stein Ballroom foyer - 2nd Floor

8:00 AM Mountain

10:00 AM ET

VIP 1:1 Meetings Silver Room - 1st Floor (directly below Stein Ballroom)

9:00 AM Mountain

11:00 AM ET

Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor

9:15 AM Mountain

11:15 AM ET

Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor

9:35 AM Mountain

11:35 AM ET

Opening Remarks

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:45 AM Mountain

11:45 AM ET

Keynote

Keynote: Gina Igwe, VP of Growth Marketing, DoorDash

10:15 AM Mountain

12:15 PM ET

Sponsor Spotlight & Coffee Break

10:45 AM Mountain

12:45 PM ET

Panel: Beyond the Open Rate - And We Mean It, This Time

"Oh, we never paid attention much to open rates anyway," says the email marketer pooh-poohing the impact of Apple MPP and emerging privacy protection. So how exactly are these brands redefining success in their email campaigns? We ask our panel to get specific. How have their metrics changed? What alternative metrics are truly working best now? How are campaigns being optimized, integrated differently with other marketing metrics and supplemented with other media?

Moderator: Morgan Stewart, Board Member, Shift Paradigm @mostew
PanelistS: Drew Pion, Senior Manager of Retention Marketing, Jane.com; Jameson Price, Marketing Automation Manager - Governance & System Optimizations, Intuit/QuickBooks

11:15 AM Mountain

1:15 PM ET

Case Study: Going Holistic with Email Reporting

Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub’s Scott Cohen and Leesa Mattress’ Zach Wigham will have a frank discussion about more robust ways to look at data and attribution within your email program. By the end, you’ll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.

PresenterS: Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub; Zach Wigham, Marketing Manager - Retention & Loyalty, melin

11:35 AM Mountain

1:35 PM ET

Case Study: Personalization: The Good and Bad and Ways to Avoid the Bad

Presenter: Donna Lyon, Marketing Director: Email Marketing, Domain Management and Brand Protection, Ally Financial Inc.

11:55 AM Mountain

1:55 PM ET

Roundtable: KPIs Beyond Opens and Clicks

11:55 AM Mountain

1:55 PM ET

Roundtable: Meeting New Challenges for Deliverability

Featuring: Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn

11:55 AM Mountain

1:55 PM ET

Roundtable: New Adventures in Personalization

12:45 PM Mountain

2:45 PM ET

Sponsor Lunch Presentation

2:00 PM Mountain

4:00 PM ET

Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Snowmobiling at Garff Ranch

Scenic Snowshoe Tour at the Deer Valley Resort

6:30 PM Mountain

8:30 PM ET

Cocktail Party Olympic Ballroom foyer (1st floor at Steins)

7:30 PM Mountain

9:30 PM ET

Dinner Empire Canyon Lodge (shuttles depart from Steins at 7:30pm SHARP)

9:00 PM Mountain

11:00 PM ET

After-Party Flagstaff Room - Stein Eriksen Lodge

Tuesday, 12/13

7:45 AM Mountain

9:45 AM ET

Coffee Service Available Stein Ballroom foyer - 2nd Floor

8:00 AM Mountain

10:00 AM ET

VIP 1:1 Meetings Silver Room - 1st Floor (directly below Stein Ballroom)

9:15 AM Mountain

11:15 AM ET

Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor

9:35 AM Mountain

11:35 AM ET

Notes from Emcee

9:40 AM Mountain

11:40 AM ET

Keynote

Keynote: Kevin Hickey, General Manager, Relationship Marketing, Delta Airlines @hickeykev

10:10 AM Mountain

12:10 PM ET

Case Study: Punching Over Your Weight: Making the Most of Small Teams

Presenter: Nikki Snowhite, Senior Dir. Engagement Marketing, OpenTable

10:35 AM Mountain

12:35 PM ET

Sponsor Spotlight & Coffee Break

11:05 AM Mountain

1:05 PM ET

Case Study: The Data-to-Message Strategy

Presenter: Leigh Strickland, Director, Loyalty Program Manager, Marriott

11:30 AM Mountain

1:30 PM ET

Panel: That Best Blunders Panel: When A/B Testing Goes Wild Edition

By popular demand, the "share your screwups" panel returns to EIS. Here is where messaging gurus share mistakes from which they have learned the most. This time, we focus on testing gone awry. A/B testing is fundamental to email effectiveness. The whole idea is to avoid public blunders. What could go wrong? Glad you asked.

11:55 AM Mountain

1:55 PM ET

Roundtable: Unlocking Data To Drive Personalization

Featuring: Tom Dinneny, Product Director, Warner Music Group

11:55 AM Mountain

1:55 PM ET

Roundtable: Beyond Email: Integration with SMS, Alerts, Social Messaging

11:55 AM Mountain

1:55 PM ET

Roundtable: Optimizing Optimization: Improving Your A/B Testing

12:45 PM Mountain

2:45 PM ET

Sponsor Lunch Presentation

2:00 PM Mountain

4:00 PM ET

Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Tubing at Woodward Park

6:30 PM Mountain

8:30 PM ET

Cocktail Party 350 Main Brasserie, downtown Park City

Shuttles leave from Steins at 6:15pm SHARP!

7:30 PM Mountain

9:30 PM ET

Dinner 350 Main Brasserie, downtown Park City

Wednesday, 12/14

8:00 AM Mountain

10:00 AM ET

Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor

8:30 AM Mountain

10:30 AM ET

Sponsor Breakfast Presentation

View More Details.

9:00 AM Mountain

11:00 AM ET

Case Study: Organizing for Cross-Channel Messaging

It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You need to align internal teams, ensure your data is connected, and have the right technology partners in place. Angela shares what Eddie Bauer has learned as it aligned email, SMS and site teams internally, how working from single source of truth data sources drove coherent multitouch messaging, and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy

Presenter: Angela Gow, Director, Digital Merchandising and Email, Eddie Bauer

9:25 AM Mountain

11:25 AM ET

Sponsor Spotlight & Coffee Break

9:55 AM Mountain

11:55 AM ET

Did You See That Email? Creative Wins from the Inbox

We wrap EIS on an inspirational note. We ask our email gurus to share creative executions that really worked for them. What dazzled users into converting? Where was less more...and more, more? Did hat moving, swirling whirligig really get attention? In the war for attention, what is winning?

Monday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Snowmobiling at Garff Ranch

Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!

Monday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Tuesday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge
To secure a room for MediaPost's Email Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at Stein Eriksen Lodge on the ski slopes of Deer Valley Resort in Park City, Utah, go to:
https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=697440

This discounted room block will EXPIRE on WEDNESDAY, 11/23/22, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

NOTE: Upon arrival to the event, all attendees must show proof of the COVID-19 vaccination or negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue. If unable to present proof of either, you will be turned away.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway. Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Engage Me! Winning the Inbox Attention Wars

Premier Sponsor

Conference Content Programmer:

Advisory Board:

Some attendees of this event include:

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 12/11

Monday, 12/12

Tuesday, 12/13

Wednesday, 12/14

Sunday, 12/11

Monday, 12/12

Tuesday, 12/13

Wednesday, 12/14

Featured Speakers

Scott Cohen

Tom Dinneny

Angela Gow

Kevin Hickey

Gina Igwe

Donna Lyon

Shannon Murphy

Drew Pion

Jameson Price

Nikki Snowhite

Udeme Ukutt

Zach Wigham

Anthony Chiulli

Greg Gsell

Steve Smith

Morgan Stewart

Leigh Strickland

Jen Tabbal

Activities

Monday, 12/12

Tuesday, 12/13

Monday 2 p.m.

Skiing at the Deer Valley Resort

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Monday 2 p.m.

Snowmobiling at Garff Ranch

Monday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Tuesday 2 p.m.

Tubing at Woodward Park

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

Venue

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Quality Pledge