November 19, 2019
Los Angeles, CA

Event Sponsors


Tuesday, 11/19

10:30 AM
Registration Opens
Meeting Room 502B
11:15 AM
Sponsor Spotlight Presentation
11:45 AM
Opening Remarks
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
12:00 PM
Q&A: Knowing Your Customers – Even in Today’s Dynamic Environment
Lincoln has undergone an extraordinary brand transformation and is continuously evolving its go-to-market strategy. Sprague will highlight what Lincoln has done to better know and understand its customers and how the brand is engaging them via shared passions like music, travel and food.
Michael Sprague, North America Director, The Lincoln Motor Company 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
12:30 PM
Conference Lunch & Sponsor Luncheon Presentation
1:30 PM
Keynote: Mitsubishi Is Redefining Its Brand Via Its "Small Batch" Marketing Initiative
As a challenger brand in the auto industry Mitsubishi is redefining every element of its marketing strategy to leverage its small and nimble footprint and inspire change.  With its “Small Batch” mindset Mitsubishi is looking beyond automotive for inspiration to create brand momentum, solve marketing challenges and simplify customer experiences in unique ways.
Kimberley Gardiner, Vice President and Chief Marketing Officer, Mitsubishi Motors North America, Inc. 
2:00 PM
Case Study: The Almighty Social Media Influencer
Learn how Acura tapped social media influencers across Instagram and GIPHY to launch the significantly refreshed ILX compact sports sedan. Through some fun and innovative tactics targeted to younger buyers, Acura was able to reach its target millennial audience, driving engagement, consideration, and ultimately, sales for the brand.
Jessica Fini, Manager, Social Media, American Honda Motor Co., Inc. 
2:30 PM
Sponsor Spotlight & Coffee Break
3:00 PM
Keynote: The Convergence of Marketing
Data is available to marketers at an overwhelming rate allowing for unprecedented levels of precise targeting and customization. Amid all of this information, what is the role of creativity and how do modern-day advertisers break-through? In the automotive industry, the stakes have never been higher.
Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America, Inc. 
3:30 PM
Panel: Automakers Strive To Understand Consumer Emotional Intelligence
A vehicle is one of the single biggest purchases a consumer makes. Besides the practical, there are many more emotional triggers that are involved. Are marketers really connected or merely connecting with consumers?  Do sales events and TV ads really sell cars?  What are the real sales triggers? How have experiential events replaced auto shows and how are auto shows reinventing to still be relevant?
Ian Beavis, Chief Strategy Officer, AMCI Global 
Steve Ambeau, Head of MINI Brand Communications, MINI USA 
Erich Marx, Director, Marketing Strategy & Content, Nissan North America, Inc. 
Erik Thomas, Senior Group Manager, Experiential Marketing, Hyundai Motor America 
4:15 PM
Cocktail Party
Sponsored by Twitter


Los Angeles Convention Center Meeting Room 502B
1201 South Figueroa Street
Los Angeles, California, 90015
If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.