March 24, 2016
New York City

The Marketing: Automotive Awards Ceremony will be held during The Marketing: Automotive virtual show this year on Aug. 11.

The Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing.

You can register to attend the Marketing: Automotive virtual conference here. A conference ticket includes this award ceremony.



Congratulations to this Year’s Automotive Marketer of the Year,
Joy Falotico, The Lincoln Motor Co. President and Ford Motor Co. Chief Marketing Officer. Read about her here.




Congratulations to our other Honorees. Read about them here.

Automotive Agency of the Year (Traditional): 

Innocean (Hyundai Motor America)

 

Automotive Agency of the (Digital)

R/GA (Mercedes-Benz)

 

Best Integrated Campaign (Three channels or more, including online): 

Kia Telluride "Give it Everything" (David & Goliath)

 

Best Social Campaign: 

Ford “Electric and Untamed” (BBDO)

 

Best Multicultural or Interest Group Campaign: 

Volvo — S60 for the Hispanic market (Mindshare and Grey with H Code) 

 

Best Viral Marketing Execution or Campaign: 

Porsche — Star Wars and the Porsche Tri-Wing S-91X Pegasus Starfighter (Cramer-Krasselt)

 

Best Interactive Execution or Campaign: 

Lincoln “City That Sleeps” (Hudson Rouge)

 

Best Campaign for a Dealer Group: 

SoCal Honda Dealers (Secret Weapon)




You can register to attend the Marketing: Automotive virtual show hereA conference ticket includes this award ceremony.

 




Join us on Thursday, March 24th at 5:15PM for our Marketing Automotive Awards Presentation, right after the Marketing: Automotive Conference at the NY Auto Show in Javits Center.

Registrants for the awards presentation will have the opportunity to tour The New York International Auto Show immediately following the ceremony. This is a rare treat as the Auto Show will not yet be open to the public.



2015 was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate our honorees.


2015 Marketing Automotive Honorees



MARKETER OF THE YEAR
Thomas J. Doll, President, COO, Subaru Of America

BEST INTEGRATED CAMPAIGN

Ford “By Design”



BEST WEBSITE

JEEP.COM


BEST INTERACTIVE CAMPAIGN

Jaguar, “Art of Performance Tour”
 


BEST TRANSCULTURAL

Dodge, “TE PONDRA A PRUEBA” / “IT’LL TEST YOU”


BEST EXPERIENTIAL DISPLAY

2016 NEW YORK INTERNATIONAL AUTO SHOW

"Ford Connected Innovation Studio"


March 24, 2016, 5:15p.m.

Javits Center, New York City New York
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
(212) 216-2000

For awards ceremony sponsorship inquiries, contact Seth Oilman at 212-204-2012 or seth@mediapost.com

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Jury

Ian Beavis

AMCI Global
Chief Strategy Officer

Jane Crisan

R2C Group
President and Chief Operating Officer

Tanya Gazdik

MediaPost
Senior Editor, Automotive

Karl Greenberg

MediaPost
Auto Marketing Editor

Scotty Reiss

A Girl's Guide To Cars
Founder

Monik Sanghvi

Organic
Chief Strategy Officer

Will Travis

Sid Lee USA
CEO, Senior Partner

Venue

Javits Center, New York City
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.



Contact Us

Trophy Orders

Please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.

Awards Ceremony Tickets / Tables

Please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman at seth@mediapost.com.

Press

For press inquiries, please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.