Website designed primarily as an advertisement or promotion for a product or service.
Campaign that uses animation as a key creative element.
Any execution or campaign that utilizes AI technology as a marketing platform , including chat bots.
Single creative execution of a non-expandable banner that uses a gif, animated gif, jpeg, Flash or JS/HTML/HTML5 technology.
Company Blogs as part of a B2C or B2B marketing program
Single creative execution integrating advertising into/or within content, including product placement or branded content within publishers' websites.
Online campaign of a series of marketing elements including product placements or branded content.
Single creative execution of a contest, promotion or sweepstakes for advertising purposes.
Single email execution for sales, advertising or marketing purposes.
Campaign of multiple emails for sales, advertising or marketing purposes.
Single creative execution of a home page takeover.
Single creative execution or campaign utilizing humor as the primary creative element.
Single creative execution or campaign that uses illustration as a primary creative element
Single creative execution or ad campaign utilizing interactivity as the primary creative element
Single creative execution or ad campaign utilizing gaming, or advertising that incorporates a game or gaming application
A single execution (banner ad, SMS, landing page, etc.) in a mobile environment or using mobile marketing techniques.
A campaign of multiple mobile ad executions or mobile components (apps, social, mobile video, SMS, mobile landing pages, etc).
Downloaded or web-based application built for a mobile/wireless device that advertises a product or service.
Best Integration of mobile techniques into a cross platform campaign (mobile plus some combination of other online elements and/or offline media).
Single execution or campaign that uses music or sound effects as a primary creative element
Single execution of an ad format that attempts to integrate advertiser content seamlessly into a publisher's website.
Campaign in native ad formats across 3 or more sites, each execution providing seamlessly integrated advertiser content.
Single execution or campaign that uses compelling photogtaphy as a key creative elment
Single execution or advertising campaign utilizing dynamically generated programmatic creative as the primary creative element.
Single execution of an expandable banner, over-page unit or other creative that deploys HTML5, Flash-based or other rich media in a display environment
Campaign of three or more rich media ads – gifs, animated gifs, HTML5, Flash and/or other rich-media infused.
Campaign of three or more executions using paid search.
Campaign to improve a client's natural search results. NOTE: Results will be based upon campaign strategy and results, not creative elements
Social marketing campaign through Facebook page or pages
Social Marketing campaign using Twitter as its primary distribution mechanism.
Social campaign utilizing another social platform other than Facebook or Twitter
Marketing campaign that appears in 3 or more social media environments, or a campaign of social media elements across multiple platforms
All platforms eligible. Sites will be judged on both UX and concomitant interface elements such as design, clarity, ease of use, effiective calls to action.
Single creative execution or campaign of advertising utilizing user-generated content as the primary creative element.
Single execution or campaign (3 or more videos) through Facebook page or pages.
Video, single execution on a platform other than Facebook.
Campaign of 3 or more video executions intended as advertising for a brand, product or service.
Marketing initiative or campaign achieving viral distribution
Any campaign that uses virtual or augmented reality as the key creative element.
Campaign or single execution that uses wearables or an IoT platform as a marketing tool for sales/consumer engagement.
Online campaign for a cause, charity, non-profit advocacy, public service project or for a brand campaign that distributes all profits to charity
Any campaign for a clothier, department store, designer, apparel maker/retailer, or fashion brand.
Online campaigns for car companies, dealers, auto insurance providers, auto suppliers.
Campaigns for beer/wine/liquor makers/distributors. Also includes bars and websites marketing beer, wine and alcoholic beverages.
Campaigns for makers/distributors of soft drinks, juices, coffee, energy drinks, water and other non-alcoholic beverages. Includes campaigns for coffee and tea shops.
Campaigns for business to business information and/or sales and marketing of products and services to business professionals.
Any campaign for a marketer of mass produced, short-lived consumer goods that are promoted and/or distributed online or via digital tools and techniques.
Campaigns for films, film producers/distributors, movies and their websites.
Campaigns promoting games/gaming, music or TV or other forms of entertainment, excluding movies.
Campaigns for marketers of fashion, beauty and/or cosmetic products, including beauty aids, hair, makeup, fragrance and skincare products.
Campaigns for banks, investment companies, credit cards, mutual funds or other financial services.
Campaigns marketing goods, services and regimens to promote health and wellness.
Online campaigns targeted to Hispanic audiences for any product and/or service.
Campaigns for household products and services for the home. Topics include gardening, home building and repair, interior design, architecture, home goods and other related subjects. Home improvement related commerce sites are also included here.
Campaigns for pharmaceutical products. B2B and B2C
Any campaign for a restaurant, food chain, café/bistro or for eating/dining.
Any campaign promoting an online or offline retailer of products and services of any kind. Also includes auction sites and retail aggregators.
Campaigns promoting live events, including sports events, sports teams or seasonal programs of venues.
Any campaign for online or offline software/hardware makers/distributors, wireless carriers and service providers, appliance and consumer electronics makers.
Any campaign for technology and/or Internet services offered to consumers and businesses.
Campaigns for airlines, hotels, travel search engines, destinations, cruises, car rentals.
Campaigns to launch and establish a new or substantially redesigned website or online service.
Websites for business to business information and/or marketing of products and services to business professionals.
Websites for charities and non-profits or for organizations or brands that distribute all or most of any profits directly to charitable organizations or causes, including religious and educational organizations.
Any game or gaming website or website about movies, music, sports or TV.
Any website with content principally devoted to apparel/fashion, beauty/cosmetics, health/beauty aids, hair/makeup, skincare, and/or commentary or content.
Any website with content principally about improving personal health and well-being. Includes medical news sites, health information, online diagnosis, and mental health and fitness Web sites.
Any website for a retailer, retail chain, restaurant, restaurant chain, or online or offline retailer of products and services of any kind.