Online Advertising Creativity
- Advertising/Promotion Website or Microsite
Website designed primarily as an advertisement or promotion for a product or service.
Campaign that uses animation as a key creative element.
- Banner: Standard/Flash/Rich Media
Single creative execution of a non-expandable banner that uses a gif, animated gif, jpeg, Flash or JS/HTML/HTML5 technology.
Company Blogs as part of a B2C or B2B marketing program
- Chat Bots
Use of a ChatBot marketing platform
- Content Marketing: Single Execution
Single creative execution integrating advertising into/or within content, including product placement or branded content within publishers' websites.
- Content Marketing: Campaign
Online campaign of a series of marketing elements including product placements or branded content.
Single creative execution of a contest, promotion or sweepstakes for advertising purposes.
- Email: Single Execution
Single email execution for sales, advertising or marketing purposes.
- Email: Campaign
Campaign of multiple emails for sales, advertising or marketing purposes.
- Home Page Takeover
Single creative execution of a home page takeover.
Single creative execution or campaign utilizing humor as the primary creative element.
Single creative execution or campaign that uses illustration as a primary creative element
- Interactive Creative
Single creative execution or ad campaign utilizing interactivity as the primary creative element
Single creative execution or ad campaign utilizing gaming, or advertising that incorporates a game or gaming application
- Mobile: Single Execution
A single execution (banner ad, SMS, landing page, etc.) in a mobile environment or using mobile marketing techniques.
- Mobile Marketing: All Mobile Campaign
A campaign of multiple mobile ad executions or mobile components (apps, social, mobile video, SMS, mobile landing pages, etc).
- Mobile: App
Downloaded or web-based application built for a mobile/wireless device that advertises a product or service.
- Mobile: Integration Cross Platform
Best Integration of mobile techniques into a cross platform campaign (mobile plus some combination of other online elements and/or offline media).
- Music/Sound Effects
Single execution or campaign that uses music or sound effects as a primary creative element
- Native Advertising: Single Execution
Single execution of an ad format that attempts to integrate advertiser content seamlessly into a publisher's website.
- Native Advertising: Campaign
Campaign in native ad formats across 3 or more sites, each execution providing seamlessly integrated advertiser content.
Single execution or campaign that uses compelling photogtaphy as a key creative elment
- Programmatic Creative
Single execution or advertising campaign utilizing dynamically generated programmatic creative as the primary creative element.
- Rich Display Media: Single Execution
Single execution of an expandable banner, over-page unit or other creative that deploys HTML5, Flash-based or other rich media in a display environment
- Rich Media: Campaign
Campaign of three or more rich media ads – gifs, animated gifs, HTML5, Flash and/or other rich-media infused.
- Search Marketing: SEM Campaign
Campaign of three or more executions using paid search.
- Search Marketing: SEO Campaign
Campaign to improve a client's natural search results. NOTE: Results will be based upon campaign strategy and results, not creative elements
- Social: Facebook Campaign
Social marketing campaign through Facebook page or pages
- Social: Twitter Campaign
Social Marketing campaign using Twitter as its primary distribution mechanism.
- Social: Use of Single Platform, Other
Social campaign utilizing another social platform other than Facebook or Twitter
- Social: Campaign Across Platforms
Marketing campaign that appears in 3 or more social media environments, or a campaign of social media elements across multiple platforms
All platforms eligible. Sites will be judged on both UX and concomitant interface elements such as design, clarity, ease of use, effiective calls to action.
- User-Generated Content
Single creative execution or campaign of advertising utilizing user-generated content as the primary creative element.
- Video: Facebook
Single execution or campaign (3 or more videos) through Facebook page or pages.
- Video: Single Execution, Other
Video, single execution on a platform other than Facebook.
- Video: Campaign
Campaign of 3 or more video executions intended as advertising for a brand, product or service.
- Viral Campaign
Marketing initiative or campaign achieving viral distribution
- Virtual Reality/Augmented Reality
Any campaign that uses virtual or augmented reality as the key creative element.
- Wearables/IoT Platform
Campaign or single execution that uses wearables or an IoT platform as a marketing tool for sales/consumer engagement.
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- Activism/Public Service
Online campaign for a cause, charity, non-profit advocacy, public service project or for a brand campaign that distributes all profits to charity
Any campaign for a clothier, department store, designer, apparel maker/retailer, or fashion brand.
- Automotive: Campaign
Online campaigns for car companies, dealers, auto insurance providers, auto suppliers.
- Beverage (alcoholic)
Campaigns for beer/wine/liquor makers/distributors. Also includes bars and websites marketing beer, wine and alcoholic beverages.
- Beverage (non-alcoholic)
Campaigns for makers/distributors of soft drinks, juices, coffee, energy drinks, water and other non-alcoholic beverages. Includes campaigns for coffee and tea shops.
- Business-to-Business Campaigns
Campaigns for business to business information and/or sales and marketing of products and services to business professionals.
- Consumer Packaged Goods
Any campaign for a marketer of mass produced, short-lived consumer goods that are promoted and/or distributed online or via digital tools and techniques.
- Entertainment: Movies
Campaigns for films, film producers/distributors, movies and their websites.
- Entertainment: Games/Music/TV/Other
Campaigns promoting games/gaming, music or TV or other forms of entertainment, excluding movies.
- Fashion/Beauty/Cosmetics: Campaign
Campaigns for marketers of fashion, beauty and/or cosmetic products, including beauty aids, hair, makeup, fragrance and skincare products.
- Financial Services
Campaigns for banks, investment companies, credit cards, mutual funds or other financial services.
- Health/Wellness: Campaign
Campaigns marketing goods, services and regimens to promote health and wellness.
- Hispanic Marketing Campaign
Online campaigns targeted to Hispanic audiences for any product and/or service.
- House/Home Campaign
Campaigns for household products and services for the home. Topics include gardening, home building and repair, interior design, architecture, home goods and other related subjects. Home improvement related commerce sites are also included here.
Campaigns for pharmaceutical products. B2B and B2C
Any campaign for a restaurant, food chain, café/bistro or for eating/dining.
Any campaign promoting an online or offline retailer of products and services of any kind. Also includes auction sites and retail aggregators.
- Sports/Live Events
Campaigns promoting live events, including sports events, sports teams or seasonal programs of venues.
- Technology : Gadgets & Devices
Any campaign for online or offline software/hardware makers/distributors, wireless carriers and service providers, appliance and consumer electronics makers.
- Technology/Web Services
Any campaign for technology and/or Internet services offered to consumers and businesses.
- Travel/Tourism Campaigns
Campaigns for airlines, hotels, travel search engines, destinations, cruises, car rentals.
- Website Campaign
Campaigns to launch and establish a new or substantially redesigned website or online service.
- Business-to-Business Website
Websites for business to business information and/or marketing of products and services to business professionals.
- Causes/Charity/Non-Profit Organization Website
Websites for charities and non-profits or for organizations or brands that distribute all or most of any profits directly to charitable organizations or causes, including religious and educational organizations.
- Entertainment: Games/Movies/Music/Sports/TV
Any game or gaming website or website about movies, music, sports or TV.
- Fashion/Beauty/Cosmetics Website
Any website with content principally devoted to apparel/fashion, beauty/cosmetics, health/beauty aids, hair/makeup, skincare, and/or commentary or content.
- Health/Wellness Website
Any website with content principally about improving personal health and well-being. Includes medical news sites, health information, online diagnosis, and mental health and fitness Web sites.
- Retail/Restaurants Websites
Any website for a retailer, retail chain, restaurant, restaurant chain, or online or offline retailer of products and services of any kind.