MediaPost - OMMA Awards

Excellence in Online Advertising

Advanced TV: Route to Connection by Hearts & Science for AT&T
Hearts & Science worked with AT&T and Amazon Prime Video to create and host the "Route to Connection" documentary and raise money for donations to a Boys & Girls Club with an AT&T Connected Learning Center. The film features people describing their connectivity challenges and how AT&T Fiber is helping them meet life goals. The campaign resulted in 5.5 million views, 190,000 engagements, 247 million media impressions and 208 million earned-media impressions. AT&T has committed $5 billion to get 25 million people connected by 2030.
Affiliated Agency: Hearts & Science (idea creation, production, media, PR) AT&T (idea creation, production, media, PR) ATTN (idea creation, production, media, PR) Amazon Prime Video (media)
Credits: Eve Van Dyke ATTN Creative Director Kellyn Smith Kenney AT&T CMO Scott Klatskin AT&T AVP, Media & Marketing Communications Kallan Bubb AT&T Director, Media & Marketing Communications Haley Haydon AT&T AVP Chief of Staff Mark Wright AT&T VP, Media & Sponsorships Abel Avila AT&T Lead Manager, Media & Marketing Communications Val Vargas AT&T SVP, Content Creation & Advertising Dory Sjogren AT&T Lead Manager, Advertising Shanna Bairrington AT&T Director, Social Media Janna Ducich AT&T SVP, Audience Marketing & Planning Paige Jones AT&T Director, Brand Marketing Denitra Baldwin AT&T Lead Brand Marketing Manager Michael Peterson AT&T AVP External Affairs - Texas Matthew Foster AT&T Lead External Affairs Adrianna Bernal AT&T AVP Public Affairs Katy Parsons AT&T AVP Public Affairs Jodi Chapin AT&T Director, Public Affairs Nicole Anderson AT&T AVP, Corporate Responsibility Mylayna Albright AT&T AVP Corporate Responsibility Andrew Bailey AT&T Area Manager, Corporate Responsibility Melissa Cappabianca AT&T AVP, Communications & PR Sarah Pierce AT&T Director, Corporate Responsibility Andrea Kirby AT&T Director, Corporate Responsibility Robb Thetford AT&T Associate Director, Construction & Engineering Robert Kuykendall AT&T Senior, OSP Design Engineer Amanda Joncas AT&T Lead Manager Corporate Communication Shanna Watkins AT&T Lead Manager Corporate Communication Aubrey Churchward AT&T Lead Manager Corporate Communication Frances Ortiz Montalvo AT&T Legal Counsel Tammy Karelus AT&T Legal Counsel Clare Stein ATTN Executive Creative Director & Executive Producer Bailey Jones ATTN Executive Director, Client Services Tammy Hendler ATTN Brand Partnerships Catherine LeClair ATTN Creative Director Alexandra Devine ATTN Account Supervisor, Client Services Andrea Cruz ATTN Lead Editor Ian Kilgore ATTN Post Supervisor Gerry Mattei ATTN Head of Post Casey Shatraw ATTN Lead Assistant Editor Taylor Karin ATTN Assistant Editor Matthew Segal ATTN Executive Producer Jarrett Moreno ATTN Executive Producer Kathryn Weisz ATTN Business Affairs Manager Julie Velandia ATTN Business Affairs Senior Manager Shyla Brown ATTN Head of Counsel Joseph Stern ATTN Senior project management Morgan Koetting ATTN Associate Creative Director Robert Love ATTN Executive Producer Pearl Lee ATTN Production Coordinator Tom Sawyer ATTN Director of Production Operations Andy Inglat ATTN Finishing Editor Mike Vainisi ATTN Head of Originals Sidney Ocampo ATTN Senior Designer Talia Nutting ATTN Executive Director, Project Management Yvette Jaskiewicz ATTN Director, Project Management Cass Russell ATTN Bidding Producer Cindy Vanegas- Gesuale ATTN SVP, Operations Kristen King ATTN Managing Director Janine Krause ATTN SVP, Brand Partnerships Taryn Crouthers ATTN President Wilson Lemieux ATTN Director of Photography Kaila Roti Hearts & Science Exec Director, Content & Partnerships Hannah Reens Hearts & Science Senior Director, Content & Partnerships Tara Caiazza Hearts & Science Associate Director, Content & Partnerships Chris Beesley Hearts & Science Exec Director, Strategy Maryanne Geiger Hearts & Science Managing Exec Director, Client Business Lead Lee Anne LaRue Hearts & Science Senior Director, Investment Ashley Payne Hearts & Science Director, Investment Ned Sigety Hearts & Science Supervisor, Investment Brian Cahill Amazon Campaign and Creative Manager Adam Key Amazon Principal, FireTV Marketing Virginia Webb Amazon Senior Client Partner Julia Povilaitis Amazon Senior Sales Account Manager; Dickies & Target Go Big in Texas with Spaceback's CTV Launchpad by Spaceback for Dickies
To promote the launch of a new workwear line in selected Texas Target stores, Dickies worked with Spaceback’s CTV Launchpad, turning social creator content from Instagram Reels into engaging ads for the big TV screen across premium streaming platforms such as Hulu, Pluto and Vizio. The campaign exceeded expectations, achieving reach and performance and targeting multiple audiences to reach over 618,000 unique households in key markets - driving 9,577 website visits and earning a TV Quality Index score of 77 (versus the benchmark of 70).
Affiliated Agency: VFC, Backbone Media
Credits: Chelsea Zdanowitz, Account Executive, Spaceback Lindsay Burgor, Senior Manager of Brand Media, Dickies Ellen Savatski, Director of Customer Success, Spaceback Stacey Shelton, Senior Programmatic Media Manager, Backbone Brent Futagaki Director of Marketing, Strategic Accounts, Dickies Wyeth Leemon, Associate Media Director, Backbone; Madhive & Lifebrands: AI That Converts on CTV by Madhive for LifeBrands
Madhive showed CTV can offer more than retargeting - it can drive prospecting, profitable results and efficient ad spend. Partnering with LifeBrands, Madhive's AI-generated Maverick Audiences conducted advanced signal analysis to reveal customer intent in a campaign that improved audience targeting for new users and drove conversions, demonstrating how AI can outperform in key metrics and increase investment in top-of-funnel campaigns. The campaign earned 2.1x increase in home page visits, 1.6x increase in form completions and a 32% decrease in cost per acquisition.
Credits: N/A

Advertising/Promotion Web site or Microsite: AI-Powered Tourism Campaign by Jennings Social Media & Martech for Miami Beach Visitor Center, powered by The Miami Beach Chamber of Commerce
With its dynamic arts and entertainment scene, beautiful beaches and vibrant cultural heritage, Miami-Dade County offers an array of attractions. To increase awareness, visibility and engagement for this area as a leading travel destination, Jennings Social Media & MarTech utilized targeted ads, geofencing and AI-driven insights, creating distinct traveler personas and targeting specific audience segments with customized video content and images to generate leads across online and social platforms. The campaign drove 73 qualified leads and 1,085 landing page views - reaching 27,196 people.
Credits: Valerie Jennings, Founder and CEO, Jennings Social Media & MarTech Lindsey Waite, Digital Advertising Specialist, Jennings Social Media & MarTech Adriane Visquera, Multimedia Designer, Jennings Social Media & MarTech; Lime of Credit Campaign by Rémy Cointreau for Rémy Cointreau
Showcasing Cointreau as the key ingredient in The Original Margarita and highlighting its significance for Cinco de Mayo, Cointreau built on its successful "Lime of Credit" campaign. The 2025 campaign included targeted outreach across consumer, business, lifestyle and spirits trade outlets, an expanded sweepstakes, an experiential pop-up event and visually compelling content in iconic NYC locations, amplified across social and digital channels - and drove over 2.09 billion earned media impressions (a 19.6% increase YoY), while the sweepstakes garnered 73,809 entries - a 30% increase YoY.
Credits: Craig Sherman, VP Marketing, Rémy Cointreau Vince Lichaa, Senior Director, Rémy Cointreau Matt Nathanson, SBM Cointreau, Rémy Cointreau Catherine Chan, Senior Manager-Direct to Consumer, Rémy Cointreau Marisa Bingham - Brand Manager, Rémy Cointreau; Nextran Big Red X by Frankel for Nextran Truck Centers
Nextran Truck Centers took its Big Red X savings event to a new dimension with a Star Wars-inspired campaign featuring programmatic display ads, Meta carousel and video ads, email marketing, and direct mail postcards highlighting savings and special offers on products and service. Nextran worked with Frankel to revamp its landing page, making it more user friendly and enhancing the customer experience. The campaign delivered strong growth in parts inquiries and drove engagement, exceeding its previous benchmarks.
Credits: Kaisey Henderson, Senior Account Manager at Frankel Nicole De Los Reyes, Senior Graphic Designer at Frankel Sydney Burgese, Graphic Designer at Frankel Jorge Gomez, Production Designer at Frankel Jean Piot, Art Director at Frankel TJ Aseltyne, Director of Brand Voice at Frankel Danielle Martin, Jr. Copywriter at Frankel Kyle Washburn, Associate Director of Digital Marketing at Frankel Chris Campbell, Web Development Manager at Frankel

Artificial Intelligence: Ventas AI: Slashing the Cost of Customer Acquisition by Beeby Clark + Meyler for VBT
VBT Bike Tours, a worldwide biking tour company, needed to lower the cost to acquire leads. The company worked with Beeby Clark + Meyler’s Ventas AI platform that analyzed 340 data points against 450 million ad versions to predict future performance of each ad. The system ranked and awards points to each ad and suggested ways to improve the designs before the marketing team could take it live. Within six months the cost per lead fell by 66%, about 2.5x better than the company’s goal--all by continually testing and using AI to create a larger volume of smarter ads.
Affiliated Agency: Beeby Clark + Meyler
Credits: Max Cammarota – Director, Paid Social & Performance Media Jackie Smith – Sr. Art Director Jill Marriott – Group Director, Account Strategy James Mullany – Group Director, Agency Media; Call Gronk on the Guacline by 270B for Avocados From Mexico
Ahead of the Super Bowl, Avocados From Mexico launched The Guacline, an AI-powered platform where fans received personalized guacamole recipe and a video call from NFL legend Rob Gronkowski. AI was used to gain media attention and boost guacamole’s brand during the Super Bowl. Main objectives were to use AI for innovative headlines and brand exposure before the Super Bowl, tap into Gronk’s personality for a relevant AI experience, and boost social engagement during the Super Bowl with minimal media spend. The campaign surpassed engagement benchmarks, achieving more than 1 million website visits, with an average session of more than six minutes. It gained 463 million earned impressions.
Credits: Kristian Bottini, CEO, 270B Lynn Bossange, Creative Director - Copy, 270B Thuanny Souza, Creative Director - Art, 270B Amber Grunewald, Account Supervisor, 270B Rafaela Prada, Art Director, 270B Kyle Knox, Associate Director, Digital Marketing, Avocados From Mexico Gisela Saenz, Senior Director, Marketing & Innovation, Avocados From Mexico; Time Hopper: Travel’s First AI Time-Travel Influencer by Sparkloft Media for Time Hopper: Travel’s First AI Time-Travel Influencer
Time Hopper, a time-traveling influencer bunny generated by AI, uses humor and curiosity to tell a potential traveler about a location’s history, then ties each story to reasons they should take that vacation. Created by Sparkloft Media, the AI bunny was built for destination marketing organizations, but this campaign does more. It transforms historical and cultural moments into short-form content that is accurate, on-brand, and easy for human fact-checkers to approve. In its first three months of publishing 71 posts, the bunny influencer generated 3.2 million views and 677,000 engagements. The campaign, which saves influencer costs built a following of more than 8,500 across Instagram, Facebook, and TikTok.
Credits: Martin Stoll, CEO, Sparkloft Media Ines Mendez, Senior Account Strategist, Sparkloft Media Chris Hicks, Senior Graphic Designer, Sparkloft Media Alec Wooden, Director of Paid Media, Sparkloft Media Kelly Ann Gindhart, Paid Media Strategist, Sparkloft Media Grace Ralston, Senior Project Manager, Sparkloft Media Elena Ferranto, Business Growth Strategist, Freelance Partner

Blogs: Inside the AI Data Cloud by Snowflake Content Team for Snowflake
It is no easy thing to produce a daily blog, and providing substance is a more difficult task. The Snowflake blog, Inside The AI Data Cloud, explores what is possible with data. The blog is written for executives, technical decision makers, data analysts, data engineers and scientists and Snowflake users—a professional audience, meaning the content has to be relevant and accurate. The blog takes deeply technical topics and explains what businesses can hope to achieve with data and advanced new tools in understandable terms.
Credits: Meg McGrath, Managing Editor, Blog and Thought Leadership - Content Marketing, Snowflake; Optimizing 5,000+ Blogs Across 19 Brands for 458% AI Visibility Growth by Neighborly for Neighborly
Neighborly, a home services franchisor with nearly 5,500 locations and 19 brands, faced a difficult task early in 2024: Traffic was being diverted from brand websites by Google’s AI Overviews and new AI tools like ChatGPT and Perplexity. Instead of dwelling on declining traffic, the Neighborly team focused on online citations, AI search visibility and lead generation. This drove a 458% increase in AI Overview visibility over the January baseline, a 20% increase in leads across all 19 brands and 60% improvement in speed-to-publish content.
Affiliated Agency: Ignite Visibility, Agency of Record, National SEO
Creative Agency: AccuRanker
Credits: John Tosner, Director, Content, Neighborly Claudia de Coux, Sr Director, SEO, Neighborly Abbie Torres, Sr Manager, SEO, Neighborly Samantha Dunoff, Content Strategist, Ignite Visibility Matt Doan, Content Editor, Ignite Visbility; Local answers, national impact. How TurboTax scaled state tax content to win search and trust. by NP Digital for Intuit TurboTax
TurboTax, a leader in tax preparation, sought to strengthen visibility in state-level tax searches, an essential part of income filing. While the brand had strong domain authority, it lacked traction for localized queries. To address this, TurboTax created scalable, state-specific tax guides based on keyword research and user intent. These guides clarified confusing tax questions for both new and experienced filers. Within three months, results included 129K+ organic clicks, 5.98M impressions, 16.3K keyword rankings, 2.5K backlinks, and significant SERP growth.
Credits: Ashley McMahon: Director of Communications, Intuit Chelsea Pratte: Principal Communications Manager, Intuit Audrey Willis: Communications Manager, Intuit Rie Belda: Communications Manager, Intuit Jessica Honeycutt: Sr. Account Director, NP Digital Nicole Kasielski: Project Manager, NP Digital Nicole Wiza: Sr. Content Production Lead, NP Digital Becky McManus: Sr. SEO Strategist, NP Digital Kayla Bautista: Social Media Manager, NP Digital Kim Deese: Director, Digital PR, NP Digital Mackenzie Moore: Influencer Marketing Manager, NP Digital

Content Marketing Campaign: The campaign that made Brazil listen by Live The Agency for Audible Brasil
In Brazil’s current political climate, the novel “1984” feels especially prophetic. To launch Audible’s new audio adaptation, the brand staged a social experiment that blurred fiction and reality. Influencer Felipe Neto announced a faux presidential run, echoing author George Orwell’s warnings on power and control. Media and influencers treated it as real until the reveal tied it to “1984.” The stunt sparked a national conversation, generating 500 million impressions, 2.6 million engagements, and a 315% spike in Audible site visits—all in just two days.
Affiliated Agency: Rastro/Audiovisual Studio Agency - Giusti Creative PR/Public Relations Agency - Play9/Influencer Marketing Agency
Credits: Aline Rossin - CEO - Live Ana Cavitioli - Community Manager - Live Ana Kawata - Senior Community Manager - Live Analee Costa - Project Manager - Live Ana Guerra - Social Creator - Live Bruno Poiaini - Business Director - Live Caroline Araújo - Art Director - Live Duda Monteiro - Production Manager - Live Fernanda Brandão - Insights Coordinator - Live Fernanda Kraemer - Planning and Strategy Director - Live Gisele Ferreira - Strategy Supervisor - Live Isabella Pipitone - Executive Creative Director - Live Lucas Mello - Founder - Live Lucas Polato - VP Connection & Performance - Live Mariana Franzoi - Copywriter - Live Roberto Ferreira - Marketing Executive - Live Thaís Zimmer - Video Creative - Live Thomaz Ballverdu - Creative Copywriter - Live Victor Gregório - Art Director - Live Vivian Arias - Creative Director - Audible Renata Gasperoni - Brand and Content Marketing Director - Audible Rita Cunha - Public Relations - Audible Jessica Street - Brand and Content Marketing Manager - Audible Ian Scabia - Brand and Content Marketing Manager - Audible Leonardo Neumann - Originals Content Director - Audible Adriana Alcântara - Country Manager - Audible Fernando Schaer - Audio Production Specialist - Audible Lucas Djahjah - Executive & Sales Director - Rastro Fábio de Medeiros - Sales Manager - Rastro Stéphanie Saramago - Film Director - Rastro Andrezza Abreu - Head of Creative and Operations - Rastro Alessandra Couto - Executive Producer - Rastro Mariana Borba - Post-Production Coordinator - Rastro Andrezza Abreu e Stéphanie Saramago - Creative Film Direction - Rastro Claudia Fontoura - Deputy Account Director - Giusti Creative PR Victor Aliaga - Senior Account Executive - Giusti Creative PR Ícaro Sartorato - Junior Account Executive - Giusti Creative PR Marcela Zanetti - Senior Account Executive - Giusti Creative PR Marcela Branco - Managing Partner - Giusti Creative PR Janaina Linhares - Account Director - Giusti Creative PR Renato Krausz - Chief Executive Officer - Giusti Creative PR Clara Camargo - Digital Integration Manager - Giusti Creative PR Heitor Leal Machado - Digital Integration Coordinator - Giusti Creative PR Ana Flávia Bardella - Senior Digital Account Executive - Giusti Creative PR; "Mornings with You"—McDonald’s Breakfast Comic Series by Admerasia for McDonald's
This campaign stood out for knowing its audience inside and out. To make McDonald’s the go-to breakfast for Asian American commuters, the brand partnered with Webtoon, a digital comics hub beloved by Gen Z and Millennials. The three-part series, “Mornings with You,” tapped themes of rituals, family, and tradition—cultural touchstones revealed by Admerasia’s research. With homepage takeovers and video units amplifying reach, the effort achieved 92,000+ reads, a 7.49% engagement rate, and 6.9 million impressions, proving cultural fluency drives both emotion and action.
Credits: Doris Huang, Managing Partner, Admerasia Michael Lai, VP of Media Services, Admerasia Karena Chu, Media Director, Admerasia Andrew Hung, Associate Media Director, Admerasia Chaitashi Pandya, Media Specialist, Admerasia Joshua Nathan, Media Specialist, Admerasia Alison Ciccione, Director of US Media, McDonald’s Bess Cades, Director of Investment, McDonald’s Jamie Krinsky, Director of GTM Strategy, McDonald’s Ashley Hegan, Manager of Media Strategy, McDonald’s; The White Lotus x Google Pixel by Warner Brothers Discovery - Courageous Studios for HBO Max / Google Pixel
This collaboration proved that when pop culture peaks, smart brands know how to ride the wave. Google Pixel partnered with HBO’s “White Lotus Season 3” and influencer Evan Ross Katz, sending him to Thailand alongside cast member Nicholas Duvernay. An eight-part miniseries rolled out in sync with each new episode, blending travel spontaneity with Pixel’s Gemini capabilities. Katz’s 500,000-plus followers, Duvernay’s fans, and the show’s own social handles fueled engagement, making the Pixel a character in the conversation and driving measurable buzz.
Credits:Google, HBO Max, Courageous Studios, Stept Studios, EssenceMediacom / Media Futures Group (Agency)

Content Marketing: Single Execution: Whiskey's New Frontier by SALUK & CO. for Widow Jane Bourbon
Sometimes a cliché works — if the story’s got grit. Widow Jane’s first ad campaign leaned on the well-trodden “founder’s story” but did it with teeth: a New York Times feature that read like photojournalism, not puffery. The piece dug into the distillery, the master distiller, and the city’s one-of-a-kind water. It hit 18 million impressions, drove site traffic up 184% year-over-year, and blew past engagement benchmarks.,Most important, sales lifted straight from the campaign — the kind of proof even bourbon skeptics can swallow
Credits: Peter Saluk, President, SALUK & CO. Jamie Van Haren, Sr. Brand Manager - Whiskeys, Widow Jane; In Good Spirit by Initiative Canada for Indigenous Tourism Alberta
This campaign proved that comics can be culture-shifters. Indigenous Tourism Alberta launched “In Good Spirit,” a series created by Indigenous Marvel artist Kyle Charles, to replace solemn stereotypes with authentic humor and warmth. Each comic retold real guest experiences through witty, lighthearted panels—distributed digitally, in cafés, comic shops, newspapers, and even Fan Expo wild postings. The multi-format reach delivered 10.2 million impressions, 37,000 engagements, and over 200 hours of reading, showing that playful storytelling can inspire curiosity about Indigenous tourism.
Credits: Indigenous Tourism Alberta Tom Babin, Senior Director of Marketing Maria José, Marketing Specialist Explore Edmonton Gina Schopfer – Marketing Account Manager Nykala Shone – Interim Sr. Marketing Director Michele Fowler - Interim Marketing Accounts Director Cassie Kupka – Interim Content Marketing Director Shannon McEwan – Indigenous Tourism Development Specialist Melissa Radu – Executive Director, Destination Stewardship Tourism Calgary Jeff Hessel – SVP, Marketing & Destination Development Sam Macmillan – Director, Marketing Mark Friesen – Manager, Content & Social Tess Ciarloni - Specialist, Social Media Initiative Canada Stefan Ruby - Director, Creative Partnerships Ryan Gentile - Director, Client Advice & Project Management Chris Gairdner - VP, Head of Creative Partnerships Taylor Schmidt - Director, Creative Partnerships Boris Varga - Senior Graphic & Presentation Designer Chloe Hurst - Director, Visual Communications Sammy Rifai - Chief Strategy Officer Helen Galanis - Chief Executive Officer Globe & Mail Ryan Cunliffe - Brand Partnership Manager Kirstie Ciccone - Senior Manager, Content Marketing and Strategic Solutions Kamille Chin - Designer, Creative Studio Sonja Tasovska - Manager, Program Delivery Team Kiran Rana - Manager, Content and Podcast Strategy, Globe Content Studio Michelle Da Silva - Content Strategist, Globe Content Studio Jenna Zaitchick - Creative Lead, Globe Content Studio Aashish Arora - Interactive Designer, Globe Content Studio Kyle Fulton - Audio Producer, Globe Content Studio Shazia Khan - Social Media Strategist, Globe Content Studio Zahra Khozema - Chase Producer, Freelance Maham Momin - Wordmark designer, Freelance Brian & Stacey Dort - Printing, Founder & Director, An Assembly. Makers Production Tiffany Tse - Executive Producer Kirsten White - Talent Lead + Sr. Producer Andrew Stokes - Producer Grassroots Advertising Dagi Back - Sr. Global Sales Representative Talent Kyle Charles - Artist Scott B. Henderson - Letterer Lilyrose Meyers - Storyteller Lorrie Lawrence - Storyteller Keith Diakiw - Storyteller Heather Black - Storyteller; Panda Express x Genius Partnership by The Many for Panda Express
It’s hard to make fried rice and orange chicken feel cool. Panda Express did it by diving straight into hip-hop. The brand teamed with Genius and Lupe Fiasco, who broke down his track “Panda”—a playful nod to his love of the chain—in a Verified video. Custom posts fanned foodie-meets-music debates, while the long-standing tension between Genius and Lupe melted into an unlikely alliance. The result yielded view and click rates well above benchmark, and a fast-food brand with fresh cultural credibility.
Credits: Nicole Reinertsen, Media Director, The Many Christian Pettinelli, Associate Media Director, The Many June Park, Senior Media Planner, The Many Quintin Debley, Associate Media Planner, The Many Crystal Chou, Group Media Director, The Many

Contest/Promotion/Sweepstakes: STōK Cold Brew Coffee x Wrexham AFC Sweepstakes by Danone/Breaktime Media for Danone
STōK Cold Brew Coffee wanted to score — with soccer fans. So it teamed with Wrexham AFC to drive awareness of both brands with limited-time bottles sporting striking visuals and bold iconography. A colorful, interactive digital hub helped center the campaign. Shoppers could earn a $5 virtual Visa with a purchase and a chance to win a trip to see Wrexham play in Wales. The social sharing and sweepstakes prompted strong engagement with users, resulting in increased in-store sales. Goal!
Affiliated Agency: Maximum Effort
Credits: Alejandra Dominguez (primary), Manager, Shopper Marketing Portfolio & Consumer Promotions, Danone Annie Fennell, Senior Associate Brand Manager, STōK Cold Brew Coffee, Danone Caitlin Garrett - EVP, Client Services and Operations, Breaktime Media Kendra Zdanowski - Client Service Supervisor, Breaktime Media Emma Seraichick - Visual Design Lead, Breaktime Media Chloe Chow - Lead Content Producer, Breaktime Media Jacob Morrisroe, Director of Promotions, Breaktime Media; Hometown Trades Week by Bold Orange Company for Red Wing
Red Wing, handcrafted leather shoe makers, wanted to salute the workers who wear their boots. Clean graphics on everything from OOH TV to a mobile landing page pushed coupons, sales and opt-in emails for eight days. The messaging clicked, with 78% net-new email signups, a 9% YoY revenue boost and an additional $200,000 in incremental sales. Higher ecommerce metrics augmented the shift to premium products. Red Wing’s strategy was a shoe-in for success.
Affiliated Agency: Na
Credits: Tom Lord, Creative Director, Bold Orange Company Lisa Sundin, Design Director, Bold Orange Company Robin Halonen, Sr. Production Designer, Bold Orange Company Gabe Warnke, Sr. Copywriter, Bold Orange Company Rayni Karg, Associate Media Director, Bold Orange Company Chloe Kohl, Media Strategist, Bold Orange Company Greta Naas, Director, Client Strategy & Services, Bold Orange Company Andrew Doughty, Director of Channel Marketing, Red Wing Hilary Lowry, Marketing Manager, Red Wing Nate Morales, Associate Creative Director, Red Wing Kim Lansing, Design Manager, Red Wing; Motivated to Move by Apollo Partners for Apollo Partners x Nature’s Bakery x Strava
Nature's Bakery partnered with the Strava fitness app to get people moving. The experiential marketing push was a two-year effort. Keeping people active meant encouraging them in 2023 to take the two-week “200 Min for the Win” Challenge, while building brand awareness. In 2024, it was raised to 450 minutes of activity (biking, walking) in a four-week time frame. Final tally: Nature’s Bakery reported a sweet 19% awareness spike and an overall market share uptick of 3%.
Credits: Apollo: Eric Perko, Founder and CEO Alison Mayes, Managing Director Arthi Veeraragavan, Head of Analytics Katharine Painter, Media Director Shelby Wilson, Media Supervisor Janet Hagedorn, Media Strategist Alex Johnson, Associate Media Strategist Nature's Bakery: Pilar Arellano, SVP Head of Marketing Allison Falken, Omni Channel Marketing Manager

Digital Out of Home Campaign: “I.V. O’CLOCK” by Scale by Zambezi for Liquid I.V.
On June 4, 2025, Liquid I.V. staged “I.V. O’CLOCK” in Times Square to spotlight the 4PM dehydration slump. As part of its Summer 2025 campaign, the brand’s media agency coordinated 20+ billboards to “dehydrate” at 3:55 PM, then “refresh” at 4PM, rebranding the moment as hydration hour. Influencers like @dudewithsign amplified the activation, the brand offered free samples in reusable bottles and used Hope Hydration stations to cut plastic waste. The stunt drove 1.2M+ live impressions and extended seamlessly across social and Love Island.
Affiliated Agency: Zambezi: Creative, Strategy
Credits: LIQUID I.V. [campaign]: I.V. O’Clock [launch]: 6/4 Credits: Client: Liquid I.V. Chief Marketing Officer: Stacey Andrade-Wells VP, Ecomm & Media: Aaron Jones Director, Ecomm & Media: Brooke Cullison Senior Brand Director: Brittany Shaw Brand Director: Tayce Taylor Senior Communications Director: Greg Casto Senior PR Manager: Marisol Torres Associate PR Manager: Lauren O’Connor Head of Social Media, Digital Innovation & Influencer: Masoma Imasogie Creative Director: Stevy Wang Senior Digital Designer: Keaton Webb Project Manager: Janelle Collins Digital Marketing Associate: Sidney Lafon Order Management Analyst: Luis Torres Creative Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zidek Senior Designer: Shelby Norman Production Designer: Harumi Yoshida Executive Producer: Jeri Low Senior Producer: Faye Armstrong Group Account Director: Alyssa Tigue Account Director: Carly Ayres Associate Director, Project Management: Lauren Northcott Head of Strategy: Matt Babazadeh Media Agency: Scale by Zambezi Chief Media Officer: Grace Teng Group Director: Anna Galatsky Senior Media Director: Ameeta Pradhan Associate Media Director: Jessica Pedraja Senior Media Planner: Michelle Bustamante Production Agency: FIN Studios Head of Content: Alex Cohn Head of Studio: Tabitha Onofri Studio Motion Design Director: Damien Nemire-Pepe Sr. Producer: Morgan Menco Lead Editor: Ling Ly Post Supervisor: Anne Goldberg Animator: Tom Hall Animator: Chris Villa Assistant Editor: Cody Pomeroy Media Vendor: Quan CEO: Brian Rappaport Media Director: Alyssa Fedak; Dungeons and Fighters Universe Unveil by Innocean USA for Neople
INNOCEAN US and INNOCEAN Korea collaborate to launch the Dungeon & Fighter Universe (DNFU) from Neople and its new character, Khazan. The campaign was activated at The Game Awards on December 12, 2024, where INNOCEAN transformed LA Live’s plaza with 11 synchronized digital boards, immersive sound/visuals, rolling fog, and a 3D hologram of Khazan. This spectacle captivated attendees, sparking a 94% surge in search interest and 12.45 million targeted impressions, cementing DNFU’s bold, debut.
Affiliated Agency: Talon, Grand Visual
Credits: Eddie Austin, SVP Media Strategy and Planning, INNOCEAN USA Monica Pugliano, VP Media Strategy and Planning, INNOCEAN USA Mark Weinfeld, SVP Managing Director, INNOCEAN USA Kay Park, VP Group Account Director, INNOCEAN USA Shane Carr, Account Supervisor, INNOCEAN USA Chris Ott, Executive Producer, INNOCEAN USA Omar Aquilar, Sr. Content Producer, INNOCEAN USA Austin Hughes, Sr. Content Creator, INNOCEAN USA Cyrus Polk, Content Creator, INNOCEAN USA Adam Hahn, Content Creator, INNOCEAN USA Tawnie Moore, Vice President Client Strategy, Talon Mariel Hernandez, Client Director, Grand Visual; Liquid I.V. Knocks It Out Of The Park by Infillion for Liquid I.V.
In 2023, the crowded electrolytes market pushed Liquid I.V. to launch nostalgia inspired summer flavors Rainbow Sherbet and Popsicle Firecracker to reach families. To offset August’s ad lull, it ran an AR baseball campaign across 78 games with billboards, digital and CTV. Fans scanned QR codes to play a fireworks game tied to the new flavors for a chance to win a lifetime supply. The campaign reached 654,000 fans and 10 million impressions, lifted brand preference 40% and helped drive $438 million in U.S. revenue.
Affiliated Agency: Tinuiti (media agency), Kollectiff (creative)
Credits: Christian Peña, Principal Client Partner, Infillion Katherine Ring, Managing Director, Client Partnerships, Infillion Troy Kehoe, Managing Director, Managing Director, Client Partnerships, Infillion Michael Colella, SVP Creative, Infillion Jai Manalastas, Manager, Client Success, Infillion Brian Cullen, VP, Strategy, Infillion Nikki Koppers, Sr. Creative Strategist, Infillion Elle Harrigan, Creative Strategist, Infillion Jim Richardi, VP, Production, Infillion Marcus Wilson, Interactive Producer, Infillion Jennifer Barron, VP, Marketing, Infillion Aaron Jones, Vice President, Ecommerce & Media, Liquid I.V. Katie Long, Senior Paid Media Manager, Liquid I.V. Brooke Cullison, Director of Ecommerce & Media, Liquid I.V. Lindsey Jara Wald, Senior Director, Tinuiti Gillian Moore, Senior Strategist, Tinuiti Lauren Mahon, Director, Client Strategy, Tinuiti Anila Jose, Senior Manager, Tinuiti Tino Vivo, Managing Director, Kollectiff Tobias Yanguela, Head of Production, Kollectiff Emiliano Bilis, Chief Technology Officer, Kollectiff Macarena Iriarte, UX/UI Lead, Kollectiff

Best Use of Dynamic Email Content: Weekly Tax Tracker Email by ActionRocket for TurboTax
TurboTax asked Action Rocket to provide a solution that would streamline the tax filing process. The answer was to combine 15 touchpoints into to one personalized dynamic dashboard. The Weekly Tax Tracker pulled in data signals from over 30 interchangeable dynamic modules to update customers about deadlines, refund estimates and next steps. This effort resulted in over 1 million permutations of the Weekly Tax Tracker. The result was a 106% increase in the responder rate and a 92% hike in conversions over the 2024 campaign.
Credits: Gary Kemp, Creative Director, ActionRocket Holly Mander, Strategy Director, ActionRocket Jay Oram, Head of Development, ActionRocket Scarlett Soodhoo, Copywriter, ActionRocket Sally Hutchinson, Operations Manager, ActionRocket Taylor Chew, Marketing Manager, Intuit Nick Karvounis, Senior Marketing Manager, TurboTax; Pointed: Weekly News Quiz Personalized Recap Email by Bloomberg Media for Bloomberg
In early 2025, Bloomberg launched Pointed, a weekly interactive news quiz blending finance knowledge with strategy, where users bet on answers and manage risk with multipliers. To boost engagement, Bloomberg introduced a personalized recap email highlighting scores, rankings, learning links, and tailored subscriber actions. Designed to encourage repeat play, the email adapts seamlessly if data is missing. Results included 2x benchmark CTR, +10% newsletter signups, +3% app usage, +3% repeat gameplay, and +4% conversions from non-subscribers—delivering engagement and growth.
Credits: Christina Verri, Global Head of Subscriber Marketing & CRM, Bloomberg Media Natalie Serret, Senior Manager, CRM, Bloomberg Media; Michaels’s Dynamic Content Emails by MIchaels x Movable Ink for MIchaels
Michaels sought to reboot its Dynamic Email Content strategy. Its previous approach was to look at the customer’s highest-spend category over 12 months. But this failed to capture recent intent signals. So the brand built a custom application that layered in tracked behaviors like Recently Viewed, Recently Abandoned, and Recently Purchased products. Then it examined 30-day active customers, 6.4% of the total audience. This group delivered a 68% of the retailer’s sales lift. And the effort produced higher engagement and sales across the full audience.
Credits: Liz Beerbugglin, Director, Lifecycle Marketing, Michaels The entire Lifecycle Team at Michaels

Education: Sunshine for Teachers by Tropical Smoothie Cafe for Campus Multimedia (Agency Partner)
Sunshine for Teachers honored educators who inspire positivity in their school communities. This purpose-driven campaign engaged guests through in-cafe promotions, direct school outreach, digital advertising, social media and local celebrations. Campaign highlights include: 21K+ QR code scans from in-cafe promotions; 200K+ campaign website visits; 75% increase in brand favorability and 100+ earned media stories generating $1.6M AVE and 173.8M UVM.
Affiliated Agency: Campus Multimedia, Brand Activation Partner
Credits: Maya Mallan Steeves, Vice President, Media, Partnerships & Field Marketing, Tropical Smoothie Cafe Kim Hollis, Director of Brand Marketing, Tropical Smoothie Cafe Johna Castro, Director of Brand Marketing, Campus Multimedia Hope Lossing, Senior Director of Partnerships, Campus Multimedia Karl Mawhinney, CEO & Founder, Campus Multimedia; GW School of Nursing Graduate Enrollment Marketing Campaign by A&G (Allen & Gerritsen) for The George Washington University School of Nursing
The campaign for The George Washington School of Nursing blended demand generation and demand capture tactics with targeting to both build awareness of the nursing programs with prospects and grow school deposits in year one. The connected data ecosystem allowed continued optimization over the course of the year The result was a 29% increase in School of Nursing deposits, with marketing-attributed deposits growing by 49%.
Credits: Darshan Sampathu, EVP Media & Analytics, A&G Ashley Shuey, VP of Media, A&G Alex Coffin, Director, Analytics Kate Hegarty-Bildirici, Associate Media Director, A&G Ha Nguyen, Senior Media Planner, A&G Lin Lin Liu, Advanced Search Specialist, A&G Zack Hendrickx, VP of Strategy, A&G Abby Zug, Manager of Experience Design, A&G Sam Carkin, Director of Business Leadership, A&G; Driving +48% High‑Intent Leads with Hyperlocal SEO by Level Agency for Aviation Institute of Maintenance
Level Agency grew the Aviation Institute of Maintenance’s high‑intent organic leads +48% YoY by turning existing campus pages into hyperlocal lead engines aligned to the way prospects actually search, by city and intent. Content was engineered to trigger SERP features, People Also Ask, Things to Know and AI Overview. Weekly Google Search Console deltas guided refinements to titles, meta descriptions, and internal links, lifting CTR and accelerating ranking momentum. Clicks increased 60% YoY, with impressions up +49% YoY.
Affiliated Agency: Level Agency
Credits: Brent Davis, SVP, Level Agency Marissa Martin, AVP, Level Agency Danielle Biggs, Account Coordinator III, Level Agency Erin Ferranto, Account Director I, Level Agency Sydney Roberts, Media Manager I, Level Agency Jason Pfaff, President, Aviation Institute of Maintenance Joanna Lawner, Director of Performance Marketing, Aviation Institute of Maintenance

Best Email Newsletter: Q2 Discretionary Hearing by AARP Hearing Center (HEAR) for AARP
AARP is using email to promote ear and hearing health.. The AARP Hearing Center sends a quarterly email to raise awareness about hearing loss and treatment options. These emails promote the free National Hearing Test for AARP members while highlighting resources and content. The May email for "Better Hearing Month" featured articles about foods that help hearing health, hearing aid technology and dementia prevention The tone of these emails is typified by the headline “Hear more, enjoy more,” and the call to “Test your hearing.”
Credits: Sarah Ameigh - Email Marketing Manager - AARP Samantha Plummer - Associate Account Manager - ThomasARTS Chanel Cartier - Art Director - ThomasARTS Gary Sume - Creative Director - ThomasARTS Madilyn Clark - Marketing Platform Architect - ThomasARTS Sydney Kap - Email Campaign Manager - ThomasARTS; Events Snapshot Newsletter June #1 06.04.25 by AARP Event Snapshot for AARP
AARP promotes featured events with The Event Snapshot Newsletter. Targeting readers who subscribe, the newsletter drives awareness and interest in scheduled events. For instance, a recent issue promoted the film "Auld Lang Syne" under the heading “Movies for Grownups.” Readers could click on a tab to “RSVP Now.” Then there were lifestyle related offerings like “Staying Strong at Any Age,” “5 Easy Ways To Improve Your Social Connections. Subscribers were encouraged to click through to the full articles with calls to action like “Get Stromg.”
Credits: Shannon O'Donnell - Email Marketing Manager - AARP Missy Lynch - Associate Account Supervisor - ThomasARTS Chanel Cartier - Art Director - ThomasARTS Gary Sume - Creative Director - ThomasARTS Dakota Garcia - Marketing Platform Architect - ThomasARTS Scott Anderson - Email Campaign Manager - ThomasARTS; Ritz-Carlton Reserve: A Luxurious Transformation by Data Axle for Marriott International
The Ritz-Carlton partnered with Data Axle to reach luxury travelers with tailored and visually compelling messages. Data Axle helped Ritz-Carlton reach luxury travelers, high spenders, and loyal Ritz-Carlton guests through data-driven targeting. The email offered personalized modules such as “Hotels Near You” and “Upcoming Stay.” This was the top-performing Reserve campaign in the last year, with engagement 20% higher and the primary hero section seeing a 70% lift in comparison.
Credits: Data Axle and Marriott International (names forthcoming)

Email: Campaign or Single Execution: T-Mobile Competitive Advantage Email by Zeta Global for T-MOBILE USA
T-Mobile created an email campaign to persuade value-focused AT&T and Verizon customers to switch. Focusing on the savings advantages and key benefits, the email was crafted so that all elements worked together to reinforce the message clearly without overwhelming readers. Three emails were tested. One, with no comparison tables drew a 39.9% click-through rate in the hero module. Another offering a full comparison pulled 57.17%. But a “teaser” email that simply hinted at savings generated 68.92%. The winning subject line garnered a 10.65% open rate.
Affiliated Agency: NA
Credits: KRIS GEIST, Executive Creative Director, Zeta Global RICH PATTERSON, Director of Creative Strategy, Zeta Global MADISON MERRYMAN, Creative Director, Zeta Global KIERAN GRANT, Art Director 2, Zeta Global LAUREN GARNEY, Art Director 1, Zeta Global MELISSA AVANZATO, Senior Copywriter, Zeta Global STEPH FUNG, Digital Production Manager, Zeta Global AMY LEE, Traffic Manager, Zeta Global KRISTEN VANDENBERG, Account Director, Zeta Global; Green Bay Packers Season in Review Email by Epsilon for Green Bay Packers
The Green Bay Packers football team launched an email campaign to keep fans engaged during the off-season It contained personalized elements like how many Packers games the person attended and points redeemed. The email also provided stats like how many pounds of cheese curds and miles of brats were sold at Lambeau Field during the season. Readers were asked to vote for the year’s top play. The email drew high open and click-through rates and re-engaged 5,041 fans who hadn’t engaged during the 2024 season.
Affiliated Agency: The Packers used Wyng's platform for the fan poll and Nifty Images’ platform for the Countdown Clock to activate both assets to be functional in the email.
Credits: Cindy Hamilton, Creative Director, Epsilon Donald Brooks, Senior Art Director, Epsilon Robby Howard, Lead Copywriter, Epsilon Polina Slavin, Client Engagement Director, Epsilon Cynthia Hernandez, Strategy Senior Director, Epsilon Nicollette Dineen, Strategy Senior Director, Epsilon Julia Whelan, Strategic Consultant, Epsilon Dan Flanagan, Senior Campaign Business Systems Analyst, Epsilon Joan Malcheski, Director of Brand Strategy & Marketing, Green Bay Packers Garrison Cummings, Assistant Director of Brand & Marketing, Green Bay Packers Bill Luebker, Assistant Director of Creative, Green Bay Packers Kristen Shand, Analytics & Fan Insights Analyst, Green Bay Packers Jeremy Garth, Digital Marketing Coordinator, Green Bay Packers; Searching Smarter by Ramp97 for Elastic Search
Elastic Search, a search AI company, worked with The Atlantic on a campaign to reintroduce the brand to the right audiences. Designed to provide Elastic’s perspective on AI, cybersecurity and search technologies. the email targeted C Suite and IT decision-makers who were identified through job title, sector or declared interest in The Atlantic’s first-party subscriber database. Nick Thompson, tech luminary and CEO of The Atlantic wrote an editorial newsletter. Elastic worked closely with Ramp97 and The Atlantic’s editorial and marketing teams in this bespoke collaboration.
Affiliated Agency: Milk Agency - Creative AOR
Credits: Shelby Khan, Brand Strategy Director, Elastic Brian Leder, Founder & President, Ramp97 Sasha Murakhovsky, Integrated Media Strategist, Ramp97 Angela Wei, President, Milk Agency Mickey McAlary, Strategy Lead, Milk Agency Dani Rebellon, Engagement Director

Gaming: It's Showtime: Beetlejuice, Beetlejuice by Hearts & Science for Warner Bros
Beetlejuice Beetlejuice, the sequel to the cult classic Beetlejuice, targeted Gen Z, but most had never heard of the property. Hearts & Science targeted them with an immersive, multi-touchpoint experience designed to meet Gen Z where they were at—gaming in Roblox. By opening a virtual box office in the metaverse, they were able to introduce a new generation of viewers to a taste of the afterlife.
Credits: Erica Lee, Executive Director, Hearts & Science Ngawang Choney, Senior Director, Hearts & Science Amy Ruiz, Director, Hearts & Science Isabel Reyes, Associate Director, Hearts & Science; Silent Hill 2- Digital Marketing Campaign by Liquid Advertising, Konami for Silent Hill 2
The Silent Hill 2 Remake campaign was designed to evolve with the game's lifecycle. Players were immersed in the atmosphere of Silent Hill through interactive display units that featured haunting visuals. Familiar imagery was intertwined with modern gameplay, showcasing the game's updated mechanics while honoring its roots.
Credits: Chris Hepburn SVP, Liquid Advertising David Cortez Creative Technologist, Liquid Advertising Jose Cardenas Sr. Graphic Artist Max La Bella Creative Director, Liquid Advertising Pierre Gerber Senior Producer, Liquid Advertising Sarah Handler Associate Producer, Liquid Advertising; HI-CHEW® Fortnite Integration by Carmichael Lynch for Morinaga America / HI-CHEW®
HI-CHEW partnered with developers to bring the “Chewniverse” to life in one of Fortnite’s top creative islands, Minigame Box PvP. There, gamers encountered the HI-CHEW Hoppers, a fully custom fruit-filled obstacle course featuring branded ammo and the debut of mascot Chewbie. Eleven leading Fortnite influencers were tapped to drop sneak peeks of the game. The campaign resulted in over 52 million impressions and 19 million plays, while brand familiarity rose by 30 points and purchase intent lifted 31 points.
Credits: Neil Goodspeed, Director of Media, Senior Partner, Carmichael Lynch Erica Cross, Group Media Director, Carmichael Lynch Sarah Dybicz, Media Supervisor, Carmichael Lynch Hamilton Peterson, Media Planner, Carmichael Lynch Teruhiro Kawabe, President, CEO, Morinaga America Joanne Hsu, Senior Brand Marketing Manager, Morinaga America Lauren Rummel, Brand Marketing Supervisor, Morinaga America Angela Zou, Brand Marketing Coordinator, Morinaga America Stephanie Le, Brand Marketing Coordinator, Morinaga America

Hispanic Marketing Campaign: Cultura Out Loud - Latino & Hispanic Heritage Month by Audible for Audible
For Latin & Hispanic Heritage Month, Audible and influencers Tefi and Erika Priscilla went out on the streets of Miami to give in-culture advice in the form of audiobook recommendations. The campaign sought to introduce the Audible brand, in-culture and in-language content to the US Hispanic community. The campaign also introduced the evergreen program, Cultura Out Loud / Nuestra Cultura en Voz Alta.
Affiliated Agency: Viral Nation, Studio Sabia, Wavemaker
Credits: Ali Brown, Associate Director, Global Social, Audible Aurora Berdejo Ming, Associate Director, Brand & Content Marketing, Audible Diana Rojas, Sr. Director, Brand & Content Marketing, Audible Sarina Adamo, Account Director, Viral Nation George, Greg, Grace, Studio Sabia; Spanish Language Preference Model Sets New Standard for Hispanic Voter Engagement by DSPolitical for Priorities USA
Priorities USA launched a Hispanic marketing campaign that reimagined how political outreach connects with Spanish-preferring and bilingual voters. Powered by an innovative Spanish Language Preference Model (SLPM) built by DSPolitical in partnership with INTRVL, the campaign targeted voters based on language preferences, including dialect and bilingual usage. Localized, in-language creative ran across CTV and digital video platforms, encouraging early and mail-in voting. Testing using the SLPM has shown a 1.05% overall turnout lift, with higher increases among young voters (1.82%) and men (1.44%) and a 300%+ increase in in-language ad delivery.
Affiliated Agency: DSPolitical: Technology and Targeting & Priorities USA: Creative
Credits: Jacob Garber, Vice President of Media, DSPolitical Sally Gillis, Director of Paid Media Planning and Buying, Priorities USA Steven McAlpine, Founder/CEO, INTRVL; El Béisbol Es Otra Cosa Campaign by The Remezcla Agency for Major League Baseball
MLB's "El Béisbol Es Otra Cosa" campaign celebrated the game’s deep roots in Latine culture. From barbershop fades and family watch parties to reggaeton warmups and Spanglish commentary, the campaign celebrated the textures of Latino culture. The hero film, narrated by reggaeton's Myke Towers and SNL's Marcello Hernandez, combined music-video aesthetics with poetic storytelling. On social platforms, Latino creators reimagined baseball rituals through the prompt "El Béisbol Es _____." The results were 405.5 million impressions, 15+ million video views and 86% positive sentiment.
Credits: Morris Dávila - Executive Creative Director, Remezcla Daniel Gonzalez - Creative Director, Remezcla Neylu Longoria - VP, Account Management, Remezcla Ana Calapa - Account Director, Remezcla Ivonne Ruiz - Senior Account Manager, Remezcla Marianne Espinoza - Head of Production, Remezcla Rafael Urbina - Senior Producer, Remezcla Djatmiko Waluyo - Creative Producer, Remezcla Helena Pulido - Producer, Remezcla Jemilly Castro - VP, Strategy, Remezcla Priscilla Martinez Rodriguez - Senior Social Strategist, Remezcla Katro Rodriguez - Creative Director, Design, Anomalo Estudio Cinthia Castañeda Fernández - Art Director, Design, Anomalo Estudio Felipe Perez - Art Director, Design, Anomalo Estudio Karin Timpone – Executive Vice President, Chief Marketing Officer, Major League Baseball Lauren Fritts – Senior Vice President, Brand and Experiential Marketing, Major League Baseball Scott Weisenthal – Senior Vice President, Creative and Content Marketing, Major League Baseball Steven Tyler – Director, Global Brand Management, Major League Baseball Melanie McHugh – Manager, Marketing Special Projects, Major League Baseball Ileana Peña – Senior Director, Communications, Major League Baseball Geoff Proud – Vice President, Creative Studio, Major League Baseball Matt Mantyla – Director, Production, Creative Studio, Major League Baseball Palmira Rios Segura – Producer, Creative Studio, Major League Baseball Lucas Stevenson – Director, Creative Content, Major League Baseball Chanel Zapata – Senior Coordinator, Global Marketing Strategy, Major League Baseball Joshua Vazquez – Manager, Global Brand Partnership, Major League Baseball Javier Román – Senior Manager, Spanish Social Editorial, Major League Baseball Doug Gausepohl – Senior Director, Social Editorial, Major League Baseball Carey O’Neill – Senior Manager, Audience Development & Planning, Major League Baseball Brian Stack – Director, Audience Development & Planning, Major League Baseball Saskia d'Altena - Executive Producer, Easy Mondays Asori Soto - Executive Producer, Easy Mondays Mariana Ramos - Producer, Easy Mondays Adam Braun - Producer, Easy Mondays Berenice Brino - Producer, Easy Mondays Carmelo Varela - Director, Easy Mondays Andrew Garcia - Director, Easy Mondays Franklin Ricart - Director of Photography, Easy Mondays Sebastian Zel - Composer Benjamin Soiefer - Sound Mixer, Sandblast Productions Theo Le Sourd - Editor, Modern Post Josh Bohoskey - Color, Rare Medium VFX - Ratio

House/Home Campaign: Modernizing Molly Maid: A Digital Transformation Driving +98% Lead Growth by Neighborly for Neighborly
Neighborly, the world’s largest home services franchisor with nearly 5,500 locations across 19 brands, faced a pivotal challenge with its Molly Maid brand: modernize the website and deliver stronger web lead performance for Franchise Owners. The marketing team, in partnership with Ignite Visibility, led a full digital transformation to create a faster, smarter, and more user-friendly site. Results included +98% total leads YoY, +86% SEO leads YoY, +111% paid media leads YoY. Molly Maid’s transformation shows how technical SEO, AI optimization and cross-channel marketing can deliver measurable business growth.
Affiliated Agency: Ignite Visibility, Agency of Record, National SEO
Creative Agency: AccuRanker
Credits: Benjamin Fine, Sr Manager, SEO, Neighborly Jamie Campbell, Sr Specialist, SEO, Neighborly Claudia de Coux, Sr Director, SEO, Neighborly; The Home Depot's Post-Purchase Campaign by The Home Depot x Movable Ink for The Home Depot
The Home Depot partnered with Movable Ink to reimagine its post-purchase trigger email, aiming to enhance customer engagement, increase conversions, and drive more revenue during a high-intent moment in the customer journey. The revamped email connected directly to The Home Depot’s Product API to dynamically populate the product the customer had just purchased, alongside highly relevant recommendations for complementary products. The Home Depot saw an 85% increase in click-through rates, a 58.3% increase in conversions and a 42.8% lift in revenue attributed to the updated post-purchase trigger.
Credits: May Ramos, Senior Manager, CRM COE Patricia Nabor, CRM Manager Blake Huffman, Manager, Marketing Operations Harish Kamuju, Sr. Analyst, Marketing Operations Justin Bass, Project Manager, Creative & Design Claudia Perez, Advertising Coordinator, Creative & Design Vivian Nguen, Sr. Digital Designer, Creative & Design Emily Parham, Digital Designer, Creative & Design Danielle Traffanstedt, Sr. Editor, Creative & Design Lindsey Gregory, Copywriter, Creative & Design Shashank Nanda Kumar, Sr. Decision Analyst, Measurement Haozheng Tian, Manager, Online Data Science Joanna Marx, Project Manager, Creative & Design; Ikea Ready For College by Warner Brothers Discovery - Courageous Studios for HBO Max / HGTV / Ikea
Carat developed a strategy of using media to bring parents and students together, even when they’re apart, by focusing on iconic TV shows, “Friends” and “One Tree Hill,” as inspiration for creating functional college spaces. Narrated by set decorator Kellie Jo Tinney, the campaign explores the visual identities of the shows, while showing parents and teens how to bring comfort into a college room. Each video reveals a unique college space, inspired by the TV series and brought to life by IKEA solutions.
Credits: Courageous Creative Cassandra Evanisko Rose Annis Chris Billings Jillian LaVinka Julia Epstein-Norris Isabel Bragg Paul Sundue Courageous Production Dominique Prudente Shannon Fitzmaurice Bianca Ortiz Yvette McNaught Jessie Gleason Courageous Activations Ashley Rosenfeld Laura Hyde Courageous Design/Ad Products Krystalina Tom Ian Driskill Ed Chow Grayson Holt Marlee Carlino Seida Saidi Julie Stewart Sean Brown Courageous Post Diako Pahlevan Amanda Lundquist Mimi MeeJo Shwarts Andy Karandganian Nathan Flanagan-Frankl Matt Chao Jake Vest Steve Lilly Sanja Blau Steve Boyadzhyan Cause + Effect Brett diPretoro Jason Zemlicka Dave Adams (Freelance DP) Marko Orso (Freelance Production Designer) HGTV Chelsey Chang Nettie Ferrara Adam McAllister Jordan Russell Lindsey Cittadino (Red Arrow) Trish Scanlon Sales Jessica Shah Caitlin McMichael BSS Crystal Nelson Jackie Fitzgerald Courageous Presale Rose Annis Sara Intrator MAX Talent Kellie Jo Tinney IKEA Lauren Hoban Lauren Schneider Alicia Sayadi Carat (Agency) Amanda Azzi Kristen Naimi Emily Anderson Isabelle Gordon

Humor: Make Time For You by Moontide for OrangeTwist
Sometimes the funniest idea is also the sharpest strategy. OrangeTwist’s “Make Time For You” gave Father Time a glow-up, turning an overworked icon into the perfect messenger for aesthetic self-care. In a space cluttered with polished sameness, the character-driven campaign stood out across CTV, social, podcasts, and premium publisher partnerships. The results matched the wit, doubling lead volume, lowering cost-per-lead, and creating fresh engagement with the OrangeTwist brand. The campaign proved that humor and insight together can deliver serious impact.
Credits: Client: OrangeTwist Agency: Moontide Agency ECD: Sheldon Melvin VP/Client Services: Cherice Tatum Group Director, Project Management: Karisa Allen Producer: Jake Cabrera Sr. Director, Media & Influencer: Caterina Toscano Supervisor, Media & Influencer: Libby McKenna Sr. Manager, Media & Influencer: Allie Meltser Freelance: Executive Producer: Oscar Thomas Executive Producer: Ilene Kramer Production: Director: Mike Long DP: Manuel Caballero EP: Joanna Shaw Line Producer: Jeanette Rulli Editorial: Bungalow 5 Founder/ Executive Producer: Josianne Côté Editor: Lucas Spaulding Color: Company 3 Colorist: Sean Coleman Producer: Matt Moran VFX: Fell VFX Artist: Russell Fell Music: Songs for Film and TV Chief Creative Director: David Fisher; Voting Buck Naked in Bucks County, Pennsylvania by DSPolitical for Turn Bucks Blue
Getting the vote out for a low-stakes election isn’t easy, but Bucks County’s “Vote Naked” generated landslide results. The campaign reframed mail-in voting as simple and accessible by enlisting beloved internet personality Robin Robinson. Appearing “naked” in flesh-toned shapewear while cooking, checking the mail, and watching TV, Robinson showed residents they could cast ballots without ever getting dressed. The approach worked, with 86% of targeted low-propensity Democrats voting – 58% by mail. By mixing levity with instruction, “Vote Naked” transformed low enthusiasm into record participation.
Affiliated Agency: DSPolitical: Technology and Targeting & Blue Nation Strategies: Creative
Credits: MaryEllen Veliz, Political Team Lead, DSPolitical Jeannie Carlson, Founding Partner, Blue Nation Strategies; The Contract by Noble People and Atlassian Creative Studio for Jira
Could project management software ever be funny? Yep. Atlassian partnered with comic actor Zach Woods on “The Contract,” taking Jira beyond engineers and into the workflows of marketers and creatives. From his kitchen, Woods skewered workplace culture in a mock empire run on Jira, turning dry how-to content into relatable storytelling. Distributed across TikTok, LinkedIn, Instagram, and YouTube, the campaign exceeded awareness goals by 132% and doubled engagement benchmarks, proving B2B can win with consumer-grade humor.
Affiliated Agency: Media agency Noble People conceived and executed on a media strategy for the campaign Atlassian’s in-house creative team provided brand strategy, creative direction, and assets for the campaign
Credits: Noble People credits: Matt Borchard - Managing Director, Client Services Olivia Young - Managing Director, Creativity & Brand Danny Weisman - Head of Planning Adebayo Adeyamo - Media Director Renata Holmann - Associate Media Director Gina D’Andrea - Senior Media Planner Caleb Chapman - Assistant Media Planner Stefan Toussaint - Senior Strategist Atlassian Creative studio credits: CREATIVE CREDITS | ATLASSIAN BRAND Atlassian PROJECT NAME Jira | Zach Woods Campaign ATLASSIAN In house creative agency ECD Josh Higgins Creative Director/Art Direction Jamie Reilly Copywriter Rob Calabro Managing Director, Global Creative Studio Carey Head Head of Creative Production Heather Hanrahan Producer Shannon Ethridge Design Producer/Print Producer Melinda Michaud OOH Art Director Phillip Wong / Derick Carss OOH Designers Alison Chan-Bevan/Christina Jirachachavalwong/Brandon Jacobs/Jack Stoller/Sasha Matveeva/ OOH Copywriter Sean Dunnigan OOH Motion Designers Melli Lawrence/ George Harbeson Strategy Christopher Metoyer Media/Comms Planning Noble People Brand Claire Drummond, Claire Cook, Allison Arcos, Daniel Filous Business Affairs Whiteny Vose | Hailstorm PRODUCTION Production Company Epoch Films Director Phil Morrison Executive Producer Megan Murphree Line Producer Timory King Director of Photography Mott Hupfel First AD Scott Harris Production Design/Art Direction Laura Fox Wardrobe Nancy Steiner EDITORIAL Editorial Company Cut + Run Editor Pete Koob Assistant Editor Stefan Manz Post Executive Producer Kristen Jenkins VFX VFX Company Jogger Flame Artists Josh Kirschenbaum Andy Brown Susanne Scharping Patrick Ferguson Graphics Daniel Chang VFX Executive Producer Diana Cheng COLOR Company Jogger Colorist Adolfo Martinelli Company Name Field Day Sound Sound Designer Natalie Huizenga VO Talent Steve Lawson MIX Music/Sound/Mix Company Field Day Sound Audio Mixer/Sound Engineer Natalie Huizenga Executive Producer Leslie Carthy

Influencer Campaign: Dove x Crumbl: You Craved, We Crumbl’d by Dove x Collectively for Dove
Dove’s “You Craved, We Crumbl’d” became its most successful launch ever, transforming cookie fandom into a crave-worthy shower experience. In partnership with viral bakery Crumbl, Dove positioned itself as a culture-first beauty brand. Launching across Reddit, TikTok, and Instagram, plus a catchy Turn Up Twins jingle, fueled 5.6M unpaid views and 300+ snackfluencer mailers. Results: six-month sales goals hit in one month, 78M+ earned TikTok views, 3.5B impressions, 52% new Dove shoppers from Crumbl fans, and a 13% Gen Z purchase-intent lift.
Affiliated Agency: Collectively – Influencer Marketing Agency; Edelman – Brand creative, PR & campaign strategy; WPP Unite - Paid Media
Credits: Collectively – Influencer Marketing Agency Raven Walker, Vice President Client Partnerships, Collectively Kirstie Russell, Director Client Partnerships, Collectively Gabe Rhadigan, Senior Manager Client Strategy, Collectively Anna Stern, Vice President Production, Collectively Damaris Santos-Palmer, Executive Producer, Collectively Ilene Huckabee, Associate Producer, Collectively Ashley Lopez, Senior Producer, Collectively Matt Abdo, Director Analytics & Performance, Collectively Molly Jordan, Senior Analyst, Collectively Pietro Pinori, Associate Analyst, Collectively Dove - Brand Mele Melero, Chief Growth Officer, Dove Personal Care North America Kathryn Fernandez, Head of Dove Skin Cleansing, Masterbrand & Purpose Ryu Yokoi, Chief Media & Marketing Capability Officer, Unilever Personal Care North America Rachel Goldman, Senior Brand Manager, Dove North America Dana Paolucci, Head of PR and Influence, Dove North America Pauline Leung, Influencer Marketing Lead, Unilever Personal Care Michelle Milot, Senior Brand Manager, Skin Cleansing, Dove Stephanie Zhang, Media Performance & Operations Manager, Skin Cleansing Edelman – Brand creative, PR & campaign strategy WPP Unite - Paid Media; More Than a Ride: Captiv8 Partners with Toyota, Saatchi & Saatchi to Drive Impact by Captiv8 for Toyota, Saatchi & Saatchi
In December 2024, Toyota partnered with Best Friends Animal Society to turn its holiday sales event into a purpose-driven rescue effort. Inspired by its “Real Reward” ad, the brand enlisted creators tied to pet adoption @simonsits and @eric.and.joey to transport shelter dogs to foster families using Toyota vehicles as active characters in the stories. The heartfelt content broke through holiday clutter with 8.5M impressions, 89% positive sentiment, and standout engagement, reinforcing Toyota’s reputation as a purpose-led brand and proving cars and causes can drive change.
Credits: Saatchi & Saatchi: Kimberly Harms, Jana Hartline, Rebecca Chu, Evelyn Hitchcock, Taylor Brickey, Payton Carmichael, Kyra Wren
Captiv8: Owen Sidd, Corey Zimbalist, Landon Stewart, Tiffany Moy, Nicole Goland; Ruska Roma Class of 2025 by Open Influence for From the World of John Wick: Ballerina - Lionsgate
The Ballerina campaign reimagined movie marketing as an immersive, narrative-driven experience. Through the “Ruska Roma Class of 2025,” influencers created John Wick–inspired assassin personas, generating authentic, platform-native content instead of static promos. A bespoke site with microgames, AR, and real-time voting immersed fans and sustained engagement across four weeks. Each content drop unlocked new challenges optimized for cross-platform virality. The result: 20M organic views in 10 days and a template for digital-first entertainment marketing that blends influencer storytelling with gamified fan participation.
Credits: CLIENT: Lionsgate Briana McElroy, Senior VP, Head of Worldwide Digital Marketing, Lionsgate Eric Dachman, Executive Director, Digital Marketing, Lionsgate Noelle Neis, Executive Director, Digital Marketing, Lionsgate Lyndy Ulery, Creative Manager, Digital Marketing, Lionsgate Noah Levine, Senior Coordinator, Digital Marketing, Lionsgate Bria Dickerson, Coordinator, Digital Marketing, Lionsgate Amanda Mercado-Nguyen, Social Media Manager, Digital Marketing, Lionsgate AGENCY: Open Influence Maddie Lyle, Account Manager, Open Influence Taylor Woodward, Account Coordinator, Open Influence Shana Santos, Senior Director, Account Management, Open Influence Mikaela Arce-Ignacio, Associate Account Director, Open Influence Suzanne Mead, Senior VP, Strategic Accounts, Open Influence Erica Fernette, Strategic Accounts Director, Open Influence Mary Taylor, Account Coordinator, Open Influence Sierra Moore, Senior Creative Director, Open Influence Jake Alibrandi, Creative Strategist, Open Influence

Interactive: Campaign or Single Execution: Bring Out The Bob by Bob Evans Farms/Breaktime Media for Bob Evans Farms
Bob Evans partnered with Breaktime Media to create a national awareness campaign that would engage consumers. It tapped into the mindset of families seeking fast, comfort meals without compromising on quality, and launched the Bring Out The Bob campaign. The personality quiz created custom product bundles and AI recipes. The add-to-cart option integrated into major retail websites such as Walmart, Kroger, Publix, and Instacart. A UGC sweepstakes encouraged shoppers to share mealtime memories for a chance to win a $500 gift card, with entries visible in a live gallery. The experience generated more than 20,000 personalized recipes and boosted sales, ROI, and shopper engagement, solidifying Bob Evans' connection with consumers.
Affiliated Agency: Mars United, MorganMyers
Credits: Tony Fung, Director of Shopper Marketing and E-Commerce, Bob Evans Kendra Zdanowski, Client Service Supervisor, Breaktime Media Abbie Henry, Visual Designer, Breaktime Media Madyn Godfrey, Content Producer, Breaktime Media Jake Morrisroe, Director of Promotions, Breaktime Media Steve Najemy, Account Executive, Breaktime Media Natalie Grinshpun, Account Executive, Mars United Marie Stone, Senior Manager, Client Leadership, Mars United Greta Santori, Director, Client Leadership, Mars United Kristen Keenan, Senior Director, Media Strategy, Mars United Robin Brannin, Managing Director, MorganMyers Alex Blake, Digital Marketing Manager, MorganMyers; “I.V. O’CLOCK” by Scale by Zambezi for Liquid I.V.
Liquid I.V., willing to take chances, took over Times Square in a major campaign, positioning 4 PM as the dehydration hour, highlighting the science behind the product. For 30 minutes the billboards displayed error messages due to “dehydration.” Fifty Liquid I.V. delivery robots, supplied by Kiwibot, ran through Times Square with reusable water bottles and Liquid I.V. pouches. The campaign pulled 1.2M+ live impressions that day and continued across multiple marketing channels, social media, and integrated into Peacock’s hit series, Love Island USA, the day before Liquid I.V.’s activation. Contestants in the villa enjoyed Liquid I.V. during the show with pause ads running exclusively on Love Island USA. The brand continues to run across OOH and digital on Peacock, Hulu, and YouTube.
Affiliated Agency: Zambezi: Creative, Strategy
Credits: LIQUID I.V. [campaign]: I.V. O’Clock [launch]: 6/4 Credits: Client: Liquid I.V. Chief Marketing Officer: Stacey Andrade-Wells VP, Ecomm & Media: Aaron Jones Director, Ecomm & Media: Brooke Cullison Senior Brand Director: Brittany Shaw Brand Director: Tayce Taylor Senior Communications Director: Greg Casto Senior PR Manager: Marisol Torres Associate PR Manager: Lauren O’Connor Head of Social Media, Digital Innovation & Influencer: Masoma Imasogie Creative Director: Stevy Wang Senior Digital Designer: Keaton Webb Project Manager: Janelle Collins Digital Marketing Associate: Sidney Lafon Order Management Analyst: Luis Torres Creative Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zidek Senior Designer: Shelby Norman Production Designer: Harumi Yoshida Executive Producer: Jeri Low Senior Producer: Faye Armstrong Group Account Director: Alyssa Tigue Account Director: Carly Ayres Associate Director, Project Management: Lauren Northcott Head of Strategy: Matt Babazadeh Media Agency: Scale by Zambezi Chief Media Officer: Grace Teng Group Director: Anna Galatsky Senior Media Director: Ameeta Pradhan Associate Media Director: Jessica Pedraja Senior Media Planner: Michelle Bustamante Production Agency: FIN Studios Head of Content: Alex Cohn Head of Studio: Tabitha Onofri Studio Motion Design Director: Damien Nemire-Pepe Sr. Producer: Morgan Menco Lead Editor: Ling Ly Post Supervisor: Anne Goldberg Animator: Tom Hall Animator: Chris Villa Assistant Editor: Cody Pomeroy Media Vendor: Quan CEO: Brian Rappaport Media Director: Alyssa Fedak; Liquid I.V. Knocks It Out Of The Park by Infillion, Tinuiti, + Kollectiff for Liquid I.V.
Liquid I.V. collaborated with Infillion, Tinuiti, and Kollectiff to introduce two nostalgia-themed summer flavors. The campaign focused on three hydration-aware segments in an effort to encourage brand switching, using baseball as a central theme through an augmented reality activation at 78 MLB and MiLB games, as well as Phoenix billboards, digital, and connected TV ads. Fans participated by scanning QR codes to access a virtual fireworks game related to the new flavors. Geofencing and predictive modeling were implemented to retarget stadium attendees and reach consumers at selected retailers and wellness platforms. The campaign reached 654,000 baseball fans, generated 10 million in-person impressions, and engagement rates more than twice the industry average. Brand preference rose 40%, awareness 18%, and consideration 32%, driving U.S. revenue to $438 million.
Affiliated Agency: Tinuiti (media agency), Kollectiff (creative)
Credits: Christian Peña, Principal Client Partner, Infillion Katherine Ring, Managing Director, Client Partnerships, Infillion Troy Kehoe, Managing Director, Managing Director, Client Partnerships, Infillion Michael Colella, SVP Creative, Infillion Jai Manalastas, Manager, Client Success, Infillion Brian Cullen, VP, Strategy, Infillion Nikki Koppers, Sr. Creative Strategist, Infillion Elle Harrigan, Creative Strategist, Infillion Jim Richardi, VP, Production, Infillion Marcus Wilson, Interactive Producer, Infillion Jennifer Barron, VP, Marketing, Infillion Aaron Jones, Vice President, Ecommerce & Media, Liquid I.V. Katie Long, Senior Paid Media Manager, Liquid I.V. Brooke Cullison, Director of Ecommerce & Media, Liquid I.V. Lindsey Jara Wald, Senior Director, Tinuiti Gillian Moore, Senior Strategist, Tinuiti Lauren Mahon, Director, Client Strategy, Tinuiti Anila Jose, Senior Manager, Tinuiti Tino Vivo, Managing Director, Kollectiff Tobias Yanguela, Head of Production, Kollectiff Emiliano Bilis, Chief Technology Officer, Kollectiff Macarena Iriarte, UX/UI Lead, Kollectiff

Lifecycle Programs: Veteran Military Families June by AARP Member Value for AARP
AARP serves military veterans and families with a program that provides numerous benefits. To highlight these offerings, it sent an email focusing on the main pillars of its VMF effort. The lead item in this email was headlined, “Take Advantage of Earned Benefits.” Another article outlined travel discounts for veterans. The email advised readers on how to protect themselves from scams targeting veterans. And it provided caregiving advice and a guide to service-related health care benefits. Also included was a feature on a Centenarian veteran.
Credits: Susan Dalziell - Email Marketing Manager - AARP Sarah Lester - Senior Account Manager - ThomasARTS Damon Rasmussen - Art Director - ThomasARTS Gary Sume - Creative Director - ThomasARTS Dakota Garcia - Marketing Platform Architect - ThomasARTS Scott Anderson - Marketing Platform Technologist - ThomasARTS; Polaris Repurchase Lifecycle Program—Driving Loyalty with Precision by Bold Orange Company for Polaris Inc.
The Polaris Industry’s Repurchase Lifecycle program was launched with the help of Bold Orange Company. First, the companies redefined stock repurchase as a data-driven loyalty journey, one that can be tracked throughout with the proper tools. The resulting email campaign, leveraging AI and machine learning, predicted repurchase timing, identified high-value audiences, and delivered tailored content across a yearlong email series. The result: a 7.1% lift in click-through rates and a 216.7% increase in web sessions, living up to the promise of “driving loyalty with precision.”
Affiliated Agency: Na
Credits: Tom Lord, Creative Director, Bold Orange Company Tanner Quie, Director of Experience Design, Bold Orange Company John Sheehan, Sr. Copywriter, Bold Orange Company Sam Adam, Sr. Digital Designer, Bold Orange Company Charlie Kelley, Production Designer, Bold Orange Company Honovi Ho, UX/UI Designer, Bold Orange Company Meghan Shepard, Sr. Director, Client Strategy & Services, Bold Orange Company TJ Patrias, Director, Client Strategy & Services, Bold Orange Company Madison Guetter, Manager, Client Strategy & Services, Bold Orange Company Mallory Schultze, Sr. Project Manager, Client Strategy & Services, Bold Orange Company; Hightouch Helps Veronica Beard Turn Data into Personalized Shopping by Hightouch for Veronica Beard
Veronica Beard, a fashion brand with more than 500 global partners, sought to convert one-time buyers into loyal customers. But a rigid legacy customer data platform limited access to behavioral data. The brand moved to Hightouch’s composable CDP, identifying all customer and product data in Google BigQuery. Veronica Beard launched campaigns designed to engage customers, based on automated lifecycle flows. Dynamic content from behavioral affinity clusters fueled personalized messaging across lifecycle efforts and paid ads. One result was a 20% lift in incremental email revenue.
Affiliated Agency: N/A
Credits: Mariana Pereira, Email & SMS Marketing Manager at Veronica Beard Maxime Lagresle, Sr. Director of Data at Veronica Beard Kristi Gourlay, Staff Data Scientist at Veronica Beard Lisa Tang, Senior Analytics Engineer at Veronica Beard Benjamin Schafer, Account Executive at Hightouch Kevin Lin, Software Engineer at Hightouch

Loyalty/Membership: Cali Coffee Rewards by Cali Coffee for Cali Coffee
Cali Coffee Rewards is a highly successful loyalty program, with participation rates of 80-90%, higher than the industry average. It has received accolades for its ability to meet customers exactly where they are—whether savoring their daily brew in-store or connecting through digital channels. The brand invites customers to “Earn while you sip,” telling them that they can create an account, earn points with every purchase and get a free drink every 1000 points. The goal is to offer a loyalty program with unmatched flexibility.
Credits: Craig Avera - Owner & Founder Technology Partners; PetSmart's Dynamic Offers RoundUp by PetSmart x Movable Ink for PetSmart
PetSmart partnered with Movable Ink to refresh its email program with a dynamic experience. This led to a monthly email, The Dynamic Monthly Roundup, that informs members of their Treats Rewards in real time and whether their rewards have been activated. Every email achieved a one-to-one feeling by prioritizing offers, swapping CTA copy based on promotion type (shopping vs. services), and adapting language based on activation status (“activate now” vs. “activated”). The result: a 21% lift in average order value vs. a rolling 52-week average.
Credits: Katie Buck, Senior Manager, CRM and Personalized Marketing, PetSmart Tino Tomasone, Senior Manager, Database and Audience Management, PetSmart Sammy Phay, Senior Product Owner, CRM, PetSmart Nelson Alfaro Escobar, Senior QA Engineer, PetSmart Everard Hamm Gamboa, Senior QA Engineer, PetSmart Esteban Varela, Senior Software Engineer, PetSmart Mona VanDeWeghe, Lead Platform Owner, CRM, PetSmart Tyler Satava, Product Owner, Loyalty, PetSmart; Your Year in Travel: A Personalized Journey by Data Axle for Marriott International
Marriott International engages members each January with a Year in Review that celebrates the person’s travel story. The email recaps a member’s points and redemption from the prior year. Dynamic content modules provide individual metrics—nights stayed and points earned—along with recommendations on ways to earn and redeem points and book upcoming stays. The email combines personalization with dynamic storytelling that appeal to the luxury audience. The results: a 90% increase in engagement over the 2024 Monthly Account Average and a 30% rise YoY.
Credits: Data Axle & Marriott International (names forthcoming)

Mobile Marketing: The Chosen App: Download Your Calling by Exverus Media for 5&2 Studios
The Chosen, a hit TV drama, had a global audience of 200 million viewers. But it wasn’t connected to them, which put its fundraising for Season 5 in jeopardy. . It launched a new mobile app, aiming for 495K mobile app installations in 3 months at a cost per install of $4 or less. Users were offered behind-the-scenes footage, access to the stars and app-exclusive trailers. This effort drove nearly 1 million downloads in the US. And the CPI averaged $1.91, 52% lower than expected.
Credits: Tasha Day, VP of Media Planning & Strategy, Exverus Media Anna Elema, Media Planning Director, Exverus Media Melanie Mogey, Supervising Media Planner, Exverus Media Samantha Suarez, Assistant Media Planner, Exverus Media Sean Edwards, Director of Programmatic & E-commerce, Exverus Media Ryan Schuster, Director of Search & Social, Exverus Media Charles Lai, Director of Analytics, Exverus Media Aaron Silva, Associate Director of Ad Operations, Exverus Media Melissa Andraos, SVP of Strategy, Exverus Media Jack Win, Head of Operations, Exverus Media Talia Arnold, Managing Director, Exverus Media William Durrant, President, Exverus Media; Your Armenian Adventure by Azira, Solimar International & Armenia Tourism Committee for Client: Solimar International, Brand: Armenia Tourism Committee, Technology Provider: Azira
Azira collaborated with Solimar International and the Armenia Tourism Committee to create a digital advertising campaign celebrating Armenia. The goal was to raise awareness and drive international visits. Azira’s attribution technology measured high-intent audience segments in Germany, the UAE, the USA and France. The campaign achieved over 30.7 million impressions across digital platforms, surpassing the goal of 27.8M. And It generated more than 300,000 total engagements, exceeding the 79.500 goal, and brought 24,000+ visitors to Armenia from targeted international markets, with 62,000 total exposed visits.
Affiliated Agency: Solimar International – A global marketing agency that led the campaign’s strategy for their client, Armenia Tourism Committee.
Credits: Chris Seek, CEO, Solimar International Luis Serra, VP Travel Sales, Azira Susanna Hakobyan, Deputy Head of Tourism Committee, Armenia Tourism; Quenching Thirst with New Non-Alcoholic Beverage Options: InMarket & Welch’s Win Seasonal Shoppers by InMarket for Welch’s / Flywheel Digital
Welch’s launched an effort to boost awareness of its non-alcoholic Sparkling Juice, including a new Passion Fruit Mango flavor, and to outperform competitors during the peak spring season. Partnering with Flywheel Digital and InMarket, the brand reached target audiences including category buyers, lapsed buyers, non-alcoholic and alcoholic beverage purchasers and home entertainers. The result was a clickthrough rate of 2.5 times the average, $1.5 million in incremental sales across the Welch’s brand portfolio, a 2.1% sales lift and a return on advertising spend of $8.68.
Credits: Todd Morris, CEO, InMarket Michael Della Penna, CSO, InMarket Valerie Thiel, Senior Sales Director, InMarket Maclaine Purdy, Senior Account Manager, InMarket Nancy Lu, Graphic Designer, InMarket Katelyn Nugent, Head of Integrated Marketing, Welch’s Joanna Rothchild, Senior Media Manager, Welch’s Colleen Maloney, Associate Integrated Marketing Manager, Welch’s Allison Mosca, Media Director, Flywheel Digital Max Miller, Media Manager, Flywheel Digital Elizabeth Venditti, Senior Media Specialist, Flywheel Digital Brooke Diete, Media Coordinator, Flywheel Digital

Native: Campaign or Single Execution: Whiskey's New Frontier by SALUK & CO. for Widow Jane Bourbon
"Whiskey's New Frontier" is on the Brooklyn waterfront. A custom branded "New York Times" story profiled the Widow Jane Bourbon distillery in its first advertising program - telling the story of the distillery, its remarkable distiller, its water source and how the whiskey is crafted in a dynamic visual presentation with a historical-cultural context and insights on the whiskey industry. The ad program generated over 18MM targeted impressions and higher sales for the distiller, and its website traffic rose 184% YoY - 50% campaign-driven.
Credits: Peter Saluk, President, SALUK & CO. Jamie Van Haren, Sr. Brand Manager - Whiskeys, Widow Jane; For The Birds (Squirrel) by DIRECTV for DIRECTV
A lively animated squirrel and two "perturbed" pigeons brought humor and entertainment to DIRECTV's messaging in the third version of its "For the Birds" campaign featuring the voices of Henry Winkler and Steve Buscemi. Highlighting its satellite-free experience with a wide range of content and integration capabilities, the campaign was launched with TBWA\Chiat\Day LA and included 30-second and 15-second spots appearing in linear TV, online video advertising and social, and content spanning digital display, DOOH and audio.
Affiliated Agency: TBWA\CHIAT\DAY LA & SMUGGLER
Credits: DIRECTV Vince Torres: Chief Marketing Officer Kelly Jo Sands: SVP, Digital Marketing & Media Sheri Holmes: AVP, Advertising & Creative Services Sheida Karami: Sr. Director, Advertising & Creative Services Ty Tanioka: Lead Advertising & Creative Services Manager Mallory Krugman - Sr. Advertising & Creative Services Manager TBWA\CHIAT\DAY LA Creative Jason Karley: Executive Creative Director Mark Winters: Group Creative Director Ryan Buckley: Group Creative Director Dylan Cimo: Senior Creative Jono Moore: Senior Creative Gregory Baliff: Copywriter Sarah Ko: Art Director Production Anh-Thu Le: Head of Production Alicia Portner: Senior Producer Tyler Hock: Associate Producer Dessiah Davis: Head of Content Delivery Judy Brill: Senior Manager, Content Delivery Natty Hernandez: Associate, Content Delivery Nyaze Vincent: Executive Producer, Digital Van Corsa: Senior Producer, Digital Robin Rossi: Group Business Affairs Lead Emily Machtinger: Senior Business Affairs Manager Eliane Rodriguez: Talent Payment Manager Nick Huynh: Finance Budget Manager Production Management: Omnicom Production Account Matt Theisen: Group Brand Lead Emily Gill: Brand Director Dalton Butler: Brand Supervisor Sami Rohde: Brand Executive Chandler Airth: Brand Coordinator Lawrence Gonzales: Project Manager Strategy Katie Acosta: Executive Strategy Director Hannah Schweitzer: Associate Strategy Director Ashley Otah: Junior Strategist Laura Mayer: Head of Data Josh Brinkmann: Senior Data Strategist Sarah Hoffman: Group Connections Director PRODUCTION PARTNERS: PRODUCTION COMPANY:SMUGGLER Director: Randy Krallman Executive Producers: Patrick Milling-Smith / Brian Carmody / Allison Kunzman Managing Director: Sue Yeon Ahn Head of Production: Alex Hughes Producer: Ian Blain Production Supervisor: Jeannie Rochelle Commercial Coordinator: Mike Brune 1st AD: Chad Antonelli Director of Photography: Jeff Kim Production Designer: Pete Zumba Casting Director: Edward Flores of Elevator Casting Key Customer: Janet Hasse; Nav the Neighborhood by Goodby Silverstein & Partners for Kawasaki NAV
How to drive FOMO for a Personal Transportation Vehicle that hasn't hit the streets yet? Kawasaki's NAV 4e carries a premium price point and is designed for neighborhood use. To generate interest in closely knit neighborhoods that allow the NAV on local streets, the campaign ran ads inside Zillow's premium home listings' photo gallery that made it seem the NAV 4e was in the garage. The campaign exceeded the Photo Gallery CTR average by 144% with a 1.22% CTR, and users had an onsite average of 124 seconds.
Credits: Client Senior Director, Global and Domestic Marketing: Bob O’Brien Brand Communications Manager, Marketing: Brandon Flanders Advertising Production Supervisor, Marketing: Marco Scognamiglio Agency Creative Chief Creative Officer: Margaret Johnson Creative Director: AJ Warren, Brett Beaty, Ryan Tovani Art Director: Paul Rice Copywriter: Collin Smith Design Designer: Carlos Hernandez Account Services Managing Partner: Brian McPherson Group Account Director: Julie Whitecotton Account Manager: Celest Solis Account Manager: Morgan Wehsener Brand and Communication Strategy Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Adam Arola Deputy Director of Communication Strategy: Dong Kim Senior Communications Strategist: Charlotte Cordova Group Strategy Director of Research & Analytics: Taylor Grant Junior Communications Strategist: Riya Sinha Junior Communications Strategist: Emma Cotter

Programmatic: Butler/Till Scales Sustainable Media with Equativ’s GreenPMPs™ by Equativ & Butler/Till for Butler/Till
Butler/Till combined the goals of media performance with environmental responsibility with its Green Media campaign in 2025. To do this, it adopted Equativ's GreenPMPs offering. The campaign achieved a video completion rate of 86% and lifted viewability to 90%. There was a significant rise in the click-through rate. Even better, the effort reduced the campaign’s carbon footprint by 17%, offsetting 451 grams of CO₂ per 1,000 impressions. Included in this were a 12% reduction in display, 21% in online video, and 12% in connected TV.
Affiliated Agency: Butler/Till
Credits: Mila Tokar, Strategic Account Director, Equativ Nick Morticelli - Manager, Strategy & Partnerships, Biddable, Butler/Till Matthew Workman, Brand Marketing Coordinator, Equativ Jake Reid - Channel Manager, Programmatic, Butler/Till Christian Palmeri - Programmatic Specialist, Butler/Till Shelby Hartshorn - Programmatic Specialist, Butler/Till Kristin Bellefontaine - Senior Programmatic Specialist, Butler/Till Taylor Griffith - Programmatic Specialist, Butler/Till Tori McLaughlin Channel Manager, Programmatic, Butler/Till Jennie Jones- Channel Manager, Programmatic, Butler/Till Danny Meloon: Programmatic Specialist Kevin Abraham: Associate Programmatic Trader Gerard Giuliano: Associate Programmatic Trader Andres Mosquera: Senior Programmatic Specialist Mo Owolabi: Associate Programmatic Trader Chris Ryan: Programmatic Specialist; Driving $50M in Sales with Smarter Programmatic by Good Apple for National Grocery Chain
A major grocery chain relaunched its brand in 2024, using Good Apple to ensure programmatic performance. Good Apple employed Scibids AI to enhance programmatic buying across CTV, display, and social. The AI system dynamically optimized bids and budgets to maximize reach efficiency and store visitation. To validate results, Good Apple applied Harvest, its AI-powered marketing mix modeling tool. Incremental revenue increased by more than $50+ million. ROI was tripled from 7.58% to 22.57%. All this was achieved with a 33% reduction in cost per reach.
Credits: George Tarnopolsky, Vice President, Programmatic, Good Apple Jonathan O’Brien, Associate Director, Programmatic, Good Apple Sarah Pickering, Programmatic Supervisor, Good Apple Mariano Pantoja, Senior Programmatic Strategist, Good Apple; CAP AT&T by MMA Global for AT&T
AT&T and MMA Global determined that programmatic marketers can achieve strong results by bypassing the persistent ID problem. MMA’s Consortium for AI Personalization initiative employs Metacontextual signals. AT&T was able to access AI that uses unsupervised machine learning to optimize ad delivery in real time, tailoring content to specific customers, occasions, and market conditions, without needing access to IDs. This experimental effort used large sample sizes and rigorous experimental design. It proved that the loss of third-party data need not cause the end for programmatic.
Credits: Parthiv Seth - Vice President, Marketing in the Marketing & Growth Organization, AT&T. Hassan Khater - Program Director, AI Leadership Coaliton (ALC), MMA Global

Podcasts/Digital Audio: BetMGM 3D Audio Podcast Campaign by BetMGM/Ocean Media for BetMGM
Ocean Media and BetMGM Media collaborated with SiriusXM to launch one of the first podcast campaigns using 3D audio. The clear and crisp sound designed for headphone users magnifies details in the ad. It places listeners in a dynamic story that bring together sounds of crowds, basketball, and BetMGM’s trademark lion roar woven around legal disclaimers. The audio achieved 28% increase in brand engagement and 16% rise in first-time depositor conversions compared with standard advertising creative. The listen-through rate exceeded traditional podcast ads by 20%.
Affiliated Agency: Ocean Media - Media Planning and Buying Services
Credits: Kristen Valentine, Ocean Media, Director, Podcast and Digital Audio Strategy All Kandel, Ocean Media, Media Supervisor, Podcast & Digital Audio Strategy Jessica Pondell, Ocean Media, Account Director Savanah Poulos, Ocean Media, Account Executive Nicole Niazamand, SiriusXM, Casino + Gambling Specialist, Senior Sales Executive; Talk of the Yard by Pod Digital Media for Walmart
Pod Digital Media partnered with Walmart to launch the Talk of the Yard tour, engaging HBCU students during Homecoming with live podcast events and influencer content featuring Rocsi Diaz, Terrence J, and Crystal Renee. The campaign aimed to go beyond traditional ads, focusing on genuine support and visibility for Gen Z Black college students. Key tactics included integrated programming, an internship pipeline, and strong social media engagement, resulting in a reach of over 8.36 million and more than 1.1 million episode impressions.
Credits: Gary Coichy, CEO, Pod Digital Media Alex Barillas, Senior Director of Operations and Partnerships, Pod Digital Media; Marias Gamesa by Pod Digital Media x Frito Lay for Frito-Lay
Marias Gamesa, a Frito-Lay brand, partnered with Pod Digital Media to launch a cultural audio strategy aimed at connecting with multicultural consumers using an omnichannel approach through custom content, influential voices, and in-real-life experiences. It launched an audio strategy targeting multicultural consumers by focusing on tradition and family values. The theme centered on A Mother's Love. It created a live podcast at Miami Art Week, and drew in more than 700 attendees and generated more than 1.8 million impressions.
Credits: Gary Coichy, CEO, Pod Digital Media Alex Barillas, Senior Director of Operations and Partnerships, Pod Digital Media

Rich Display Media: Single Execution or Campaign: "Get More Than You Expect"—McValue Red Envelope by Admerasia for McDonald’s
McDonald’s reached out to Asian-American audiences with a campaign for its McValue brand during the Lunar New Year. It utilized red envelopes, affirming the traditional wish of luck, prosperity and value for Chinese, Korean, Vietnamese and Pan Asian audiences during moments of celebration and shopping. The red envelopes appeared as animated GIFT ad units. The effort delivered 37.8 million impressions and a behavioral lift 2.14 times higher than the average QSR campaign. Red envelope creative outperformed standard creative in engagement by as much as 480%.
Credits: Doris Huang, Managing Partner, Admerasia Michael Lai, VP of Media Services, Admerasia Karena Chu, Media Director, Admerasia Brendan Cheung, Associate Media Director, Admerasia Charles Chang, Associate Media Director, Admerasia Amy Lin, Media Supervisor, Admerasia Alicia Zhang, Senior Media Specialist, Admerasia Zoe Wong, Senior Media Specialist, Admerasia Alison Ciccione, Director of US Media, McDonald’s Bess Cades, Director of Investment, McDonald’s Jamie Krinsky, Director of GTM Strategy, McDonald’s Caroline Spartis, Manager of Media Strategy, McDonald’s; Mothers® – The Bugs Are Back! by Contobox & SCS for Mothers®
McDonald’s reached out to Asian-American audiences with a campaign for its McValue brand during the Lunar New Year. It utilized red envelopes, affirming the traditional wish of luck, prosperity and value for Chinese, Korean, Vietnamese and Pan Asian audiences during moments of celebration and shopping. The red envelopes appeared as animated GIFT ad units. The effort delivered 37.8 million impressions and a behavioral lift 2.14 times higher than the average QSR campaign. Red envelope creative outperformed standard creative in engagement by as much as 480%.
Credits: Shane Christman, VP of Marketing, Mothers Tommy Campagne, SVP of Client Services, SCS Andres Torrente, SVP of Media, SCS Allan Aure, Media Director, SCS Jessica Teylan, Media Supervisor, SCS Christina Lau, Media Specialist, SCS Kelsey Boyd, Experience Manager, Contobox Dovud Inomov, Software Engineer, Contobox Eugene Kozlov, Web Developer, Contobox Vanessa Boulge, Strategic Accounts Manager, Contobox; Uncrustables: Don’t Catch the Crust! by Infillion + Zenith for JM Smucker’s Uncrustables
JM Smucker’s Uncrustables attempted to educate parents on kid-approved lunch solutions like a crustless peanut er butter and jelly sandwich. Uncrustables created an interactive gaming experience called “Don’t Catch the Crust.” Users had to pack a virtual lunchbox while dodging crusts. This game was embedded in streaming placements and users could order directly from the ad. The result: a 2.3% CTR and a 10% lift in brand preference. And Uncrustables added $125 million in revenue that year and is now nearing the $1 billion mark.
Affiliated Agency: BBH (Creative); Publicis One team: Zenith (Media & Strategy), Digitas (Media & Strategy)
Credits: Justin Volk, Managing Director, Client Partnerships, Infillion Victoria Gullen, Director, Client Success, Infillion Michael Colella, SVP Creative, Infillion Pedro Ramirez, Art Director, Infillion Izzy Stanish, Sr. Creative Strategist, Infillion Marcus Wilson, Interactive Producer, Infillion Jennifer Barron, VP, Marketing, Infillion Jayne Andrews, Account Director, BBH Jay McGill, Account Supervisor, BBH Claire Landman, Account Executive, BBH Magdalena Goss, Project Manager, Digitas Teri Zhang, Associate Director, Commerce Strategy, Zenith Jessica Schultz, Supervisor, Strategy & Investment, Zenith Jackson Yaeger, Planner, Strategy & Investment, Zenith Rachel West, Vice President & Director, Brand Strategy, Digitas Ally Needham, Vice President, Strategy, Zenith Amanda Hellrung, SVP, Strategy, Zenith Eric Goldberg, Vice President, Strategy, Zenith Ken Miller, SVP, National Video Investment, Zenith Rich Buchheit- Director, National Video Investment, Zenith Kaitlynn Kortvelesy- Vice President, National Video Investment, Zenith Parker Leavy- Supervisor, National Video Investment, Zenith Alexandra Gambino- Supervisor, National Video Investment, Zenith Eliza Jagid, Negotiator, National Video Investment, Zenith

Search Marketing: SEM Campaign: FY25 Winter Visitor Intent Campaign by The Shipyard for Mammoth Lakes Tourism
Mammoth Lakes Tourism relied on The Shipyard to promote its mountain destination in competitive markets on a budget to increase local business and airline booking referrals with paid search. The team launched targeted campaigns using Google’s machine learning for conversion bidding, shared budgets, and custom tracking. Negative keywords, broad match expansion, and audience segmentation optimized results for users likely to show an interest and convert. The results demonstrated consistent year-over-year growth in partner business and airline referrals, and increased operational efficiency through reduced referral costs. The campaign's integration of airline and destination information also improved site conversion rates.
Affiliated Agency: N/a
Credits: Hanna Caldeira, Media Supervisor, The Shipyard Sophie Ryland, Associate Media Director, The Shipyard; Owning the Search Results Page: How Sarepta Doubled Share of Voice in Rare Disease Search by Good Apple for Sarepta Therapeutics
Sarepta Therapeutics partnered with the agency Good Apple to implement a strategy for paid search and SEO across its seven websites. The combined approach boosted Sarepta’s share of voice on search engine results pages, avoided internal competition for ad positions, and used value-based bidding to optimize user engagement. Each website domain captured between 10% and 30% SOV on the SERP for any given condition-based query. The results resulted in an average 67% increase in quality paid search visits, demonstrating the effectiveness of this strategy.
Credits: Rachel Jones, Paid Search Supervisor, Good Apple Sydney Axelrod, Associate Director of Paid Search, Good Apple; Search-led and omnichannel. Fueling Little Bellies’ rise as the fastest-growing baby snack brand. by NP Digital for Little Bellies
Little Bellies, with under 2% market share, boosted awareness, trust, and growth in a crowded organic baby and toddler food market by focusing on digital and search marketing to increase visibility. The goal—to become a top five trusted brand by 2027. NP Digital put them on their way using an omnichannel strategy growing non-branded search visibility, optimizing paid search campaigns, and amplifying authentic stories through influencers and social channels. The results to date grew acquisitions through 56% YoY U.S. market share, 363% in non-branded search Impressions, and 297% in non-branded organic visibility. U.S. cost per acquisition in paid search fell from $13 to $4.
Credits: Alexandra Poznyak: Head of Marketing, Every Bite Counts Bowan Spanbroek: VP of Strategy & Product, NP Digital
Ash Dharan: Head of Performance, NP Digital Yza Cantillon: Sr. Paid Analyst Adam Kelly: Head of Solutions, NP Digital

Search Marketing: SEO Campaign: Boosting SEO at Scale: How Neighborly Delivered 729% AI Visibility Increase & 32% More Leads for Window Genie by Neighborly for Neighborly
The home service brand Neighborly tasked its SEO team with achieving higher rankings, increasing AI search visibility, growing organic traffic, and generating more leads. With help from Wave Interactive and Ignite Visibility, it created strategies for five core services. Nearly 10,000 location-specific service pages were launched to address local search demand. The strategy meant optimizing its site architecture, focusing more on users, and improving SEO strategies. The results saw 60% growth in high-intent keyword rankings, a 729% increase in AI visibility, 33% more service page traffic, and a 32% rise in leads. Through strategic planning, technical improvements, and AI-driven innovation it achieved it goal
Affiliated Agency: Ignite Visibility, Agency of Record, National SEO
Creative Agency: AccuRanker
Credits: Wave Interactive Benjamin Fine, Sr Manager, SEO, Neighborly Claudia de Coux, Sr Director, SEO, Neighborly Lee Govatos, Sr Manager, Technical SEO, Neighborly; Building a Well-Rounded SEO Toolkit by DAC & Apex Tool Group for Apex Tool Group
Apex Tool Group partnered with DAC to build an effective SEO strategy for its two main brands, improving their online visibility. The approach combined technical fixes, targeted content, and audience insights. For one brand the team focused on building thorough product information, while the other got practical, application-based content. Continuous testing boosted both user experience and search results. By applying SEO best practices, DAC helped establish Apex Tool Group's stronger digital presence and competitive edge.
Credits: Mike Corak, President, Central and Southern Regions, DAC Brian Blandford, Vice President, Client Services, DAC Nicole Ares, Account Director, DAC Dan Lauer, Associate Director SEO, DAC Michele Mandelkorn, Sr. Manager, Digital Experience, Apex Denise Corcoran, E-Commerce Digital Content Manager, Apex Danielle Sebaste, Sr. Digital Content Specialist, Apex; Reinventing SEO. Driving organic growth in a constantly evolving AI-driven discovery landscape. by NP Digital for RefiJet
RefiJet, which provides auto and motorcycle loan refinancing, wanted to gain qualified leads from AI Overviews, ChatGPT and other LLMs. It required marketers to think in a new way. This strategy combined AI SEO with proven discovery best practices, giving AI engines a strong reason to site RefiJet. Google results returned in more than 13,814 new SERP features. AI Overview results increased by 30,800% since their rollout in May 2024. Organic search traffic increased by 138% YoY. Branded search impressions rose by 1,600% since the start of the campaign, for example. Traffic from ChatGPT, Perplexity, and Claude rose 2,012% since the start of the campaign. Site-wide, pageviews from LLMs rose 7,144%, and pageviews to the blog from LLMs rose 7,450% since the start of the campaign.
Credits: Reid Rubenstein: CEO, RefiJet Scott Markland: CMO, Refijet Ashely Misner: Marketing Director, RefiJet Jill Mailander: Account Director, NP Digital Matt Buehler: SEO Strategist, NP Digital Shelby Dias: Sr. Content Lead, NP Digital Rebeca Martinez: Sr. Manager of Analytics, NP Digital Ramil Lagman: DPR Lead, NP Digital

Social Campaign Across Platforms: National Careers in Trades Week by SMACNA (Sheet Metal and Air Conditioning Contractors Association) for SMART and the International Training Institute
National Careers in Trades Week was created by the Sheet Metal and Air Conditioning Contractors Association in partnership with the Sheet Metal, Air, Rail, and Transportation Workers and International Training Institute to encourage young adults to explore trade careers, increase enrollment at training centers, and provide support through resources. With posts across Facebook, LinkedIn and Instagram, the campaign helped guide interested young people toward a career in the industry. It was a success, resulting in 52,312 impressions/views and 759 engagements/ interactions with the content.
Credits: Susannah Forde, Exec. Dir. of Marketing and Communications, SMACNA Nabeelah Naeem, Dir. of Marketing and Communications, SMACNA Seth Lennon, Dir. of Content Development and Media Relations, SMACNA Cody Shook, Dir. of Social Media, SMACNA Denise Ladd, Marketing Specialist, SMACNA Anisah Khan, Marketing Specialist, SMACNA; National Chiquita Day by Mediaplus North America for Chiquita Bananas
Mediaplus transformed National Banana Day into National Chiquita Day, presenting Chiquita as the ultimate snack and banana brand for today's on-the-go consumer. In its multichannel campaign, Mediaplus partnered with lifestyle creators to develop fun and entertaining content, which generated conversation across social channels. The campaign drove engagement through activations at the Aventura mall, a premiere destination, and featured sweepstakes, contests and branded giveaways. It was a success, generating 105M+ impressions, garnering UGV and reaching over 20 million users across Meta and TikTok.
Credits: Laura Kavanagh – Head of Media, Mediaplus North America Sam Cinquemani – Media Director, Mediaplus North America Rickie Banister – Associate Media Director, Mediaplus North America; The Contract by Noble People and Atlassian Creative Studio for Jira
Partnering with Noble People, comedic actor Zach Woods, known for his commentaries on workplace culture, used storytelling and humor in "The Contract" to drive awareness and perception of Jira as an accessible project management and collaboration platform - making instructional content entertaining and engaging. "The Contract" was distributed across organic and paid social channels, including TikTok, LinkedIn, Instagram and YouTube, exceeding awareness goals by 132%. Engagement rates across TikTok, LinkedIn, Instagram, and YouTube were 2X industry benchmarks, and comments were 3X higher.
Affiliated Agency: Media agency Noble People conceived and executed on a media strategy for the campaign Atlassian’s in-house creative team provided brand strategy, creative direction, and assets for the campaign
Credits: Noble People credits: Matt Borchard - Managing Director, Client Services Olivia Young - Managing Director, Creativity & Brand Danny Weisman - Head of Planning Adebayo Adeyamo - Media Director Renata Holmann - Associate Media Director Gina D’Andrea - Senior Media Planner Caleb Chapman - Assistant Media Planner Stefan Toussaint - Senior Strategist Atlassian Creative studio credits: CREATIVE CREDITS | ATLASSIAN BRAND Atlassian PROJECT NAME Jira | Zach Woods Campaign ATLASSIAN In house creative agency ECD Josh Higgins Creative Director/Art Direction Jamie Reilly Copywriter Rob Calabro Managing Director, Global Creative Studio Carey Head Head of Creative Production Heather Hanrahan Producer Shannon Ethridge Design Producer/Print Producer Melinda Michaud OOH Art Director Phillip Wong / Derick Carss OOH Designers Alison Chan-Bevan/Christina Jirachachavalwong/Brandon Jacobs/Jack Stoller/Sasha Matveeva/ OOH Copywriter Sean Dunnigan OOH Motion Designers Melli Lawrence/ George Harbeson Strategy Christopher Metoyer Media/Comms Planning Noble People Brand Claire Drummond, Claire Cook, Allison Arcos, Daniel Filous Business Affairs Whiteny Vose | Hailstorm PRODUCTION Production Company Epoch Films Director Phil Morrison Executive Producer Megan Murphree Line Producer Timory King Director of Photography Mott Hupfel First AD Scott Harris Production Design/Art Direction Laura Fox Wardrobe Nancy Steiner EDITORIAL Editorial Company Cut + Run Editor Pete Koob Assistant Editor Stefan Manz Post Executive Producer Kristen Jenkins VFX VFX Company Jogger Flame Artists Josh Kirschenbaum Andy Brown Susanne Scharping Patrick Ferguson Graphics Daniel Chang VFX Executive Producer Diana Cheng COLOR Company Jogger Colorist Adolfo Martinelli Company Name Field Day Sound Sound Designer Natalie Huizenga VO Talent Steve Lawson MIX Music/Sound/Mix Company Field Day Sound Audio Mixer/Sound Engineer Natalie Huizenga Executive Producer Leslie Carthy

Social: Use of Single Platform: AT&T Rising Future Makers x Snapchat by Hearts & Science for AT&T
T&T used Snapchat to turn mentorship into something students could literally see. To close a brand sentiment gap at HBCUs, the company expanded its “Dream in Black” initiative with the Rising Future Maker Showcase, pairing past winners with creators for candid conversations on opportunity and growth. A custom AR Lens let students visualize themselves as Future Makers, driving 157 million impressions, 98,000 clicks, and a 4-point lift in favorability. By making mentorship immersive, AT&T helped students imagine—and own—their futures.
Affiliated Agency: Hearts & Science, Snapchat, Ensemble (HOORAE), Paper Triangles
Credits: n/a; MS Treatment Days, MY Way by Novartis and N2 - A Publicis Groupe Agency for Novartis - Kesimpta
Reddit is where people with MS go to trade notes, compare side effects, and question drug claims — not exactly friendly ground for pharma. Kesimpta leaned in anyway. By pairing authentic patient stories with the humor and tone Redditors expect, the brand delivered messaging on ease of use and lifestyle fit without sounding canned. A World MS Day takeover of Native Fashion & Beauty subreddits drove a 71% CTR lift, with ad awareness beating benchmarks and content mentions up 15%.
Affiliated Agency: FCB Health – creative agency of record
Credits: • Kiersten Britton, Senior Vice President, N2 (Publicis Health Media) • Martino Chiaviello, Assoc Director of Customer Experience, Novartis • Rachel Curry, Customer Experience Manager, Novartis • Wilmette Dadzie, Exec Dir, Marketing Strategy, Novartis • Alison Elmire, Social Investment Associate Director, N2 (Publicis Health Media) • Sonya Humphreys, Assoc Director, Marketing Strategy, Novartis • Lisa Kirstein, Director, Marketing Strategy, Novartis • Jerry Joseph, Planning Director, N2 (Publicis Health Media) • Kristin Patton, Executive Director, Customer Experience, Novartis; United MileagePlus Credit Cards -- TikTok Campaign by Quigley-Simpson for Chase and United Airlines
United Airlines showed it truly understands the TikTok assignment. Rather than repurposing generic creative, the brand built bespoke content that felt native to the platform, leaning into listicles, suspense-driven hooks, and UGC-inspired formats while showcasing travel possibilities with MileagePlus cards. Standouts like “Top 3 Trends for Adult Spring Break” and “It’s Just a Trip” delivered video views four times higher than other assets, with click-through rates well above benchmarks. By speaking TikTok’s language, United turned awareness into authentic engagement.
Credits: Claire Harvey, Senior Copywriter, Quigley-Simpson Alexis Rice, Senior Art Director, Quigley-Simpson Scott Roberts, Creative Director, Quigley-Simpson Ilham Budihartono, Creative Director, Quigley-Simpson Raul Alcantar, Editor and Motion Graphics Designer, Quigley-Simpson Shelby Freeman, Account Supervisor, Quigley-Simpson Julie Zerbib, Senior Project Manager, Quigley-Simpson Stacy Baker, VP, Product Marketing Strategy Lead, United Airlines Cobrand at Chase Allison Giangiulio, Executive Director, United Airlines Cobrand at Chase Laurinda Rainey, Managing Director and General Manager, United Airlines Cobrand at Chase

Best Relaunch of Consumer Website: Malts.com: Rebranding and Redefining the Consumer Experience by Critical Mass for Diageo
Malts.com showed that single malt doesn’t have to live in a leather chair or smoke a cigar. Its redesign shed the old stereotypes, replacing them with a clean, modern experience that makes exploration easy for newcomers and rewarding for enthusiasts. The site still honors craftsmanship and heritage, but does so with a welcoming, global feel. The result: stronger engagement and sales growth, proving design can pull a classic category out of the Mad Men era and into the present.
Affiliated Agency: Production Partners: Ride Shotgun
Credits: Chief Creative Officer: Val Carlson Executive Creative Director: Neil Cooper Creative Director: Adam Gamble Design Director: Jack Wade Senior Designer: Jade Hall Motion Designer: Yuhao Chen SVP, Managing Director: Clare Hart VP, Client Partner: Jared Botha Client Director: Caitlin Rees Account Manager: Iola Killian Group Strategy Director: David Skerrett Associate Strategy Director: Kieran Atha Strategist: Winston Ho Search Strategist: Kelly Liu Group Programme Director: Claire Badhams Associate Program Director: Allison Schmidt VP, Research: Mark Szabo Market Research Director: Melis Gui; PATRÓN FY25 Website Redesign: A Seamless Luxury Shopping Experience by Razorfish for Patrón Tequila
Patrón’s redesign wasn’t about polish for its own sake, but about function. The new PATRÓNTequila.com blends streamlined shopping with deeper storytelling, highlighting Mexican heritage while reducing friction in purchase paths. Dynamic product pages and a flexible design system make the site easier to navigate, while early results show two-shots impact: Purchase clicks are up tenfold, with stronger engagement and scroll depth. This upgrade makes buying Patrón as seamless—and satisfying—as pouring a glass.
Credits: Anders Elmgren - Manager, Data Instrumentation, Razorfish    Ariel Ibarra Bustos- Experience Technology Associate Director, Razorfish    Bryan Allen - Director, Technology , Razorfish    Coco Hull- Copywriter , Razorfish    Colin Walsh - VP, User Experience Director , Razorfish    Danielle Verhaeghe - Director, Program Management , Razorfish    Daniel Vasquez - Design Directo, Razorfish    r David Iglesias - Vice President, Group Design Director , Razorfish    Duyen Pham - Manager, Engineering , Razorfish    Emilia Kacperak - SEO Strategist , Razorfish    Evelyn Chang - Associate Director, Technology , Razorfish    German Medina - Experience Technology Engineer , Razorfish    Gil Blattner - Group Vice President, Client Partner , Razorfish    Jacinta Yong - Director, Program Management , Razorfish    James Allen - Senior Vice President, Executive Creative Director , Razorfish    John Vasquez - Associate Director, Engineering , Razorfish    Jonathan Davis - Associate Creative Director , Razorfish    Kathryn Platz - Associate Director, SEO , Razorfish    Kyle Lusk - Vice President, Strategy , Razorfish    Lauren Gembus - SEO Strategist , Razorfish    Mark Zimmerman - Director, SEO , Razorfish    Nina Schmid - Associate, Program Management , Razorfish    Nixin Weng - Designer , Razorfish    Robert Williams - Director, QA , Razorfish    Travis Lafferty - Account Director , Razorfish    Shannon Leigh - VP, Production Director , Razorfish    Patrón® TEAM CREDITS Melanie Alestra - Digital Marketing Manager Serena Kolber - Senior Director, Brand Media & Digital Marketing D-J Hageman - Vice President; Tate’s Bake Shop E-commerce Website Relaunch by Tate’s Bake Shop for Tate’s Bake Shop
Tate’s Bake Shop proved a website can smell like fresh cookies if you get it right. Partnering with Goodness, the brand relaunched its direct-to-consumer site as both a storefront and a story—highlighting its Bake Shop roots while adding modern tools like customizable gift packs, B2B ordering, and branded merch. The upgrade didn’t just look better, it worked harder, turning Tate’s DTC channel into a growth engine and laying the foundation for long-term success, one batch of cookies at a time.
Affiliated Agency: Goodness, Inc. Strategy, UX/UI, & Design/Creative
Credits: Jessica Goon, Chief Marketing Officer, Tate’s Bake Shop Donald Fierros, COO, Goodness Ryan Vanni, Founder/CEO, Goodness

Best Tentpole Campaign: Mothers® – The Bugs Are Back! by Contobox & SCS for Mothers®
When a rare double cicada emergence threatened car exteriors across 17 states, Mothers seized the moment to promote its Speed Foaming Bug & Tar Remover. Partnering with SCS and Contobox, the brand launched a full-funnel, cross-channel media plan combining geo, behavioral, and contextual targeting. Search ads intercepted cicada queries, dynamic shoppable units simplified purchase, and SMS plus organic pushes reinforced urgency. Messaging like “The Bugs Are Back!” built awareness and drove action, delivering a 25% year-over-year sales lift and proving the power of integrated media.
Credits: Shane Christman, VP of Marketing, Mothers Tommy Campagne, SVP of Client Services, SCS Andres Torrente, SVP of Media, SCS Allan Aure, Media Director, SCS Jessica Teylan, Media Supervisor, SCS Christina Lau, Media Specialist, SCS Kelsey Boyd, Experience Manager, Contobox Dovud Inomov, Software Engineer, Contobox Eugene Kozlov, Web Developer, Contobox Vanessa Boulge, Strategic Accounts Manager, Contobox; First Ever LIVE Commercial Crossover by Rocket for Rocket
Rocket’s “Own the Dream” turned a Super Bowl ad into a nationwide moment of unity around homeownership, the heart of the American Dream. Rather than just run a spot, Rocket orchestrated a first-of-its-kind live singalong of “Take Me Home, Country Roads” with 65,000 fans, seamlessly broadcast after its 60-second ad. Social sentiment hit 91% positive as influencers and media amplified the surprise across platforms. By creating a activation at America’s biggest stage, Rocket redefined mortgage marketing and inspired belief that prosperity and homeownership is possible.
Affiliated Agency: Zenith, media agency that handled the media strategy & execution behind the campaign. Mirimar, creative agency that led and handled creative.
Credits: Jonathan Mildenhall, Chief Marketing Officer, Rocket Peter Giorgi, SVP Brand Marketing, Rocket Fred Ehle, Marketing Director, Rocket Chelsea Kelly, Marketing Manager, Rocket Isoke Nimmons, Sr. Marketing Manager, Rocket Blair Barnett, Sr. Project Manager, Rocket John van Osdol, Executive Producer, Rocket Rego Marquiis, Executive Creative Director, Rocket Clare Meridew, Group Creative Director, Rocket Jason Jakubiak, Creative Director, Rocket Eli Lindauer, Art Director, Rocket Luke Steppey, Content Creator, Rocket Ryan Wright, Content Creator, Rocket Aaron Emerson, Chief Communications Officer, Rocket Lisa Richert, SVP Brand Media, Rocket Jeff Hughes, Chief Performance Marketing and Media Officer, Rocket Dwight Pirtle, Sr. Director, Digital Marketing, Rocket Jasmine Atherton, Sr. Director, Branded Content & Social Media, Rocket Jodi Ascenzo, Sr. Brand Content Manager, Rocket Ayat Nizam, Principal Counsel, Rocket Kim Lehman, Sr. Business Affairs Manager, Rocket Taylor Lavalli, Lead Strategist, Rocket John McKelvey, Co-Founder, CCO, Mirimar Luke McKelvey, Co-Founder, CEO, Mirimar Stephanie Thiel. Managing Director, Mirimar Kristin Postill, Group Account Director, Mirimar Sue Lin Ward, Group Account Director, Mirimar Gabriella Corso, Account Director, Mirimar Christopher Levy, Account Supervisor, Mirimar Zach Foster, Chief Strategy Officer, Mirimar Ashley van der Laan, Communications Strategist, Mirimar Jill Silberstein, Executive Producer, Mirimar Bill Berg, Executive Producer, Mirimar Jennifer Weinberg, Executive Producer, Mirimar Cindy Perez, Executive Producer, Mirimar Nick Morrissey, Executive Creative Director, Mirimar Jared Elms, Group Creative Director, Mirimar Alex Polglase, Sr. Art Director, Mirimar Jake Ausburn, Sr. Copywriter, Mirimar Mike Giepert, Creative Director, Mirimar Jacob Abernathy, Creative Director, Mirimar Will Decher, Creative Director, Mirimar Lauren Hanrahan, Chief Executive Officer, Zenith Molly Finnerty, Chief Invesment Officer, Zenith Jenn Rodis, President, Business Lead, Zenith Colleen Hotchkiss, President, Growth Practices, Zenith Bryan Moler, EVP, Client Lead, Zenith Nicole Fullenkamp, EVP, Investment, Zenith Lizzy Warren, SVP, Strategy, Zenith Nicole Alampi, VP, Strategy, Zenith Raiven Kinaya, Director, Strategy, Zenith Heather Sparks, EVP, Content, Zenith Vanessa Sanchez, VP, Content, Zenith Kevin Bautista, Director, Content, Zenith Davi Kong, SVP, Partnerships, Zenith Sunny Zaman, SVP, Investment, Zenith Jamie Sarmiento, VP, National Video, Zenith Cypress Villaflores, VP, Social, Zenith Craig Faretra, VP, Audio, Zenith Kelley Stevenson, Director, Investment, Zenith Cris Ferreira, VP, Search, Zenith; Crash the Haters by Goodby Silverstein & Partners for Doritos
Doritos revived its iconic Crash the Super Bowl program, inviting people to create its ad. To engage a new generation, the brand turned 12,453 negative comments across social into the call to action, “Think You Can Do Better?” Criticism became hype through film, OOH, and targeted placements, driving submissions and votes. Over 24 weeks, the campaign generated 21.9 billion PR impressions, 3.5 million site visits, 2,000+ fan-made ads, and crowned Doritos the most-talked-about Super Bowl brand, increasing household penetration among Gen Z and general audiences.
Credits: Client CMO: Chris Bellinger SVP, Marketing Communications: Tina Mahal Senior Director Portfolio Marketing: James Wade Marketing Director: Marlowe Williams Marketing Manager: Tyler Melville Doritos Brand Manager: Chiara Zamboni Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Associate Creative Director: Anthony DiMichele Art Director: Cale Berry Art Director: Fabio Santoro Copywriter: Pedro Furtado Design Design Director: Tana Cieciora Designer: Emily Devery Account Services Managing Partner: Brian McPherson Group Account Director: Katie Lancaster Group Account Director: Shanley McClure Account Director: Liza Chedrick Account Director: Camille LeJeune Account Manager: Haley Grialou Assistant Account Manager: Katie Pellegrini Brand and Communication Strategy Partner, Head of Communication Strategy: Christine Chen Director of Strategy & Innovation: Alan Stout Communication Strategy Director: Jacob Sperla Senior Brand Strategist: Alejandro Cardenas Production Executive Producer: Sara Ward Senior Producer; Goat, Slap: Alexis Galmin Senior Producer; Crash the Focus Group: Trevor Alexander Production Management Company Name: Omnicom Production Head of Production: Jim Haight Business Affairs Company Name: Omnicom Production Director of Business Affairs: Judy Ybarra Business Affairs Manager: Kristian Evanculla Trafficking Manager: Rowena Cuejilo Production Company Crash the Focus Group Company name: Tool of North America Production Company City: Santa Monica, CA Director: Win Bates Managing Director: Nancy Hacohen Executive Producer: Rob Sexton Head of Production: Amy DeLossa Producer: Taylor Björn Bro Director of Photography: Henriksen Goat, Slap Company Name: Hungry Man Production Company City: Los Angeles Director: Ben Callner Director of Photography: Jeffrey Kim Executive Producer: Kim Dellara Producer: Adam Callner Editorial Company Crash the Focus Group Company name: Arcade Editorial Editor: Jeff Ferruzzo EP/Partner: Sila Soyer Executive Producer: Fanny Cruz Senior Post Producer: Andrew Cravotta Asst. Editor: Alexey Novikov Goat, Slap Company Name: Arcade Editing Company City: New York Editor: Jeff Ferruzzo Assistant Editor: Alexey Novikov Executive Producer: Fanny Cruz Color Crash the Focus Group Company Name: Company 3 Colourist: Tim Masick Colour Producer: Alexandra Garcia Ortiz Colour Assist: Quinn Wright, Stephen Winterhalter Mix Crash the Focus Group Company name: Lime Sound Designer/Mixer: Joel Waters Assistant Mixer: Mia Perfetti Executive Producer: Susie Boyajan Goat, Slap Company name: Lime Studios Sound Designers: Joel Waters Audio Engineer: Joel Wates Assistant Mixer: Kris Huayta Executive Producer: Susie Boyajan Producer: Cassie Underwood VFX Company Crash the Focus Group Company name: Art Jail Executive Creative Director/Partner/Founder: Steve Mottershead Managing Director/EP/Partner NY & LA: John Skeffington Head of Production: Elizabeth Thuvanuti Keating EP/Head of Sales: Patrick Nugent VFX Supervisor: Emily Bloom 2D Artist: Tamir Sapir 2D Artist: Joshua Guillaume Motion Designer: Matt Greenwood Senior Data Technician: Shawn Schminke Data Technician: Chenelle Damas Goat, Slap Company name: ArtJail Head of Production: Elizabeth Thuvanuti Keating VFX Producer: Kevin Daly Senior Lead Compositor: Emily Bloom Color Producer: Alison Maxwell Colorist: Clinton Homuth Cast Crash the Focus Group Patrick Mahomes: Patrick Mahomes Creed Humphrey: Creed Humphrey Chris Jones: Chris Jones Xavier Worthy: Xavier Worthy KC Wolf: KC Wolf Moderator: Anais Fairweather

Best Use of Video on Social Platforms: The Yardiologist by Cramer-Krasselt for ECHO
ECHO expanded beyond landscaping pros by targeting “Yarders,” homeowners who see yardwork as identity, not obligation. The Yardiologist, a fictional offbeat yard philosopher voiced this community across eight short-form Meta videos. Tackling quirky lawn care truths with humor, he became a cultural reflection rather than just branded content. Geo and interest-based targeting reached passionate DIYers in key Home Depot markets. The campaign delivered a 12.06% Ad Recall Lift Rate (double Meta’s benchmark) proving breakthrough memorability and transforming ECHO into part of a cultural conversation.
Credits: Betsy Brown, Managing Director, Cramer-Krasselt Kelli Rathke, Director of Media, Cramer-Krasselt Lindsey Tomsak, Associate Media Director, Cramer-Krasselt Kristin Babcock, Director of Digital Platforms, Cramer-Krasselt Gretchen Bakker-Arkema, Associate Search/Paid Social Director, Cramer-Krasselt Tommy Hackley, Search/Paid Social Specialist, Cramer-Krasselt John Freckmann, Director of Account Management, Cramer-Krasselt Lauren Glazier, Account Director, Cramer-Krasselt Todd Stone, Executive Creative Director, Cramer-Krasselt Chad Verly, Creative Director, Cramer-Krasselt Tim Halverson, Senior Copywriter, Cramer-Krasselt Eddie Otto, Senior Strategist, Cramer-Krasselt Maria Frost, Executive Director of Social & PR Kelsey Kruzel, Social & PR Group Director Emma Maring, Social & PR Manager; January Digital + amika: Powering Launch Through Video by January Digital for amika
amika partnered with January Digital to launch Superfruit Star with a full-funnel, video-first strategy. Using research and historical data, audience personas informed creative messaging, targeting, and platform selection. YouTube hosted 30-second upper-funnel storytelling while TikTok and Meta featured 15- and 6-second edits and creator content to drive mid- and lower-funnel engagement. Platform-specific CTAs and formats maximized impact, with TikTok boosting authenticity through influencers. The campaign flight was extended to build on early momentum, creating a data-driven, agile campaign that delivered strong awareness, engagement, and efficiency.
Credits: Christopher Berg, VP, Client Strategy & Service, January Digital James Niland, Director, Client Strategy & Service, January Digital Christina Cardino, Senior Manager, Client Strategy & Service, January Digital Omotola Mujota, Manager, Client Strategy & Service, January Digital Dylan Sanders, Senior Coordinator, Client Strategy & Service, January Digital Claire Mesrobian, Director, Integrated Media, amika Shannon Otto, Sr Director, Consumer Engagement, amika Stefanie Zapata, Integrated Media Manager, amika Nilofer Vahora, CMO, amika; How YouTube Ads became an Enrollment Engine for Aviation Institute of Maintenance by Level Agency for Aviation Institute of Maintenance
Level Agency transformed YouTube into a performance engine for Aviation Institute of Maintenance, connecting discovery to enrollment intent. Optimizing titles, descriptions, and chapters for search behavior made content easy to find and evaluate, while end screens and card CTAs drove viewers to “Programs” and “Apply.” GA4 events and UTMs tied interactions to conversions, turning views into qualified leads and completed applications. With creative engineered for the feed and OTT/CTV complementing demand creation, the program achieved high watch times, strong click-through, and efficient lead-to-apply rates.
Affiliated Agency: Level Agency
Credits: Brent Davis, SVP, Level Agency Marissa Martin, AVP, Level Agency Danielle Biggs, Account Coordinator III, Level Agency Erin Ferranto, Account Director I, Level Agency Sydney Roberts, Media Manager I, Level Agency Jason Pfaff, President, Aviation Institute of Maintenance Joanna Lawner, Director of Performance Marketing, Aviation Institute of Maintenance

Online Marketing Excellence by Industry Sector and Websites

Activism/Public Service: Corporate Responsibility: End Data Disparity by Snowflake Content Team for Snowflake
For decades, data inaccuracies and inaccessibility have exacerbated global inequalities, hindering progress in critical areas like social justice, climate resilience and public health. In line with the United Nations Sustainable Development Goals, Snowflake is bringing some of the brightest minds in the public and private sectors together to help End Data Disparity. The End Data Disparity movement is grounded in the belief that data holds the key to addressing the world’s biggest challenges. This is not just a challenge; it’s a call to action.
Credits: Meg McGrath, Managing Editor, Blog and Thought Leadership - Content Marketing; Blue Jean Mile by Zeno Group for ASICS America Corporation
ASICS set out to transform the Blue Jean Mile from a grassroots tribute into a signature brand platform that embodied its “Sound Mind, Sound Body” philosophy. Tied to Mental Health Awareness Month, the mission was to inspire people everywhere to run their own Blue Jean Mile. A 90-second hero film from Zeno Group and shorter social and digital cutdowns resulted in 21.6 million impressions, 7.9 million video views, and over 13,000 clicks and 72% of viewers recognizing ASICS as a supporter of mental health.
Credits: Alexa Burrows, Manager, Community Management– ASICS Colleen Connolly, People Manager, Brand & Marketing Operations -ASICS Karen Menez, Director, Communications & Public Relations – ASICS Cat Ayers, Senior Director, Marketing - ASICS Colleen Donahue, Vice President, Paid Media – Zeno Group Lauren McGuire, Senior Vice President – Zeno Group Tom Hoare, Account Supervisor – Zeno Group Judah Borunda, Account Executive -Zeno Group Trenton Reed, Account Executive -Zeno Group Tara Parker, Creative Director – Zeno Group Rob Gilcrest, Vice President, Executive Producer – Zeno Group Emma Shipley, Copywriter – Zeno Group Ryan Wagman, Chief Creative Officer – Zeno Group

Activism/Public Service: Non-Profit: Facts Fight Fentanyl by Duncan Channon for California Department of Public Health
“Facts Fight Fentanyl” from the California Department of Public Health and Duncan Channon combated the fentanyl overdose crisis, the leading cause of death for young Californians. The campaign avoided traditional scare tactics, opting instead for creative content. Media including YouTube, Twitch, TikTok and Snapchat resulted in 1.8 million visits to the campaign website and a 24% rise in fentanyl-related searches. The campaign expanded its reach to 2.46 million additional people and led to shifts in attitudes, with 76% of viewers believing naloxone was easy to obtain.
Credits: Agency: Duncan Channon Creative: CD/Copywriter, Jessea Hankins CD/Art director, Jessica Wyatt Design director, Shannon Burns Senior copywriter, Amy Char Junior designer, Joo Park Production: Head of tv and content production, Keenan Hemje Manager of art and print production, Shaz Kuerschner Senior producer/art buyer, Britt Gardner Account management: Group account director, Genevieve Gray Senior account manager, Sarah Nassar Account manager, Jo Grode Strategy: Director of brand strategy, Kelleen Peckham Senior brand strategist, Katherine Dean Senior brand strategist, Adam Flynn Project management: Senior project manager, Arista Ware II Project manager, Marlyna Aing Media + Analytics: Executive director of media + analytics, Leslie Diard Group director of media + analytics, Emily McCormick Director of digital + analytics, Robert Griffin Associate director of media + analytics, Harrison Morof Associate director of paid social, Eddie Gonzalez Associate director of search, Kyle Rovinski Media + analytics planner, Aislinn Katic Senior search manager, Amira Kishak Senior data analyst, Paul Callaway Senior planner, paid social, Enrique Gutierrez Paid social planner, Kacey Hsu Associate media + analytics planner, Parker Ruiz ·········· Agency: Acento Creative: VP Executive Creative director, Vicent Llopis Group Creative director, Salomon Resler Associate creative director: Francisco Stohr Strategy: Strategist, Cindy Correa Account management: Account director: Deborah Lopez Pappalau Account supervisor: Marisol Miranda Communications planning: VP of media: Sofia Escamilla Associate media director, Curtis Williams Digital specialist, Christian Smith Data + Technology: Media planner & analyst, Kevin Cereno Production: Producer, Victor Deras ·········· Agency: APartnership Creative: Executive creative director, Steve Lam Associate creative director, Ranhee Lee Director of creative services, Sherry Chin Strategy: CEO/Head of strategy, Jinnie Kim Account management: Account manager, Victoria Tum Account coordinator, Vivian Wang Media + Analytics: Director of comms planning + analytics, Rain Li Media supervisor, Fay Yeo Media planner, Chelsea Lin Media analyst, Yu Rong ·········· Agency: Berlin Rosen PR: Vice president, Matt Lopez Account director, Marissa Sanchez-Velasco Account executive, Erica Noll Associate account executive, Shwetha Ganesh Website Development: Account director, Becca Brown Account executive, Olivia Rasmussen Associate account executive, Khalilah Davis Art Production: Stills photography, Eric Herrmann Stills retouching, XYZ Illustration, Carlo Giambarresi ·········· Production company - EPOCH: Director, Kate Hollowell Production Company, Epoch Films EP, Jacki Calleiro Producer, Ritu Paramesh, Miranda Kahn DP, Christopher Ripley 1st AD, Jesse Fleece PD, Tyler Evans Wardrobe, Donna Lisa Choreographer, Kathryn Burns ·········· Sounds design/music: Music company, Walker Managing director, Sara Matarazzo Senior executive producer, Stephanie Pigott Senior producer, Danielle Soury Business affairs manager, Deanna Romine Sound design & mix, Tone11 Eben Carr, Sound mixer Krista Hertzog, Associate producer ·········· Editorial - Cabin: Cabin Edit (LA) Credits - Managing partner, Carr Schilling Chief operating officer, Issac Chen Director of production, Liz Lydecker Executive producer, Britt Carson Head of production, Michelle Dorsch Editor, Talia Pasqua Assistant editor, Nicole Lefteau Senior producer, Esther Gonzalez Associate producer, Micayla Myles Visual effects and finishing, CabinFX Color provided by Roast n' Post Post producer, Crystal Villamayor Colorist, Sean Wells Color assistant, Rachel Valdivia ·········· Client - California Department of Public Health: Robin Christensen, SAPB Chief Jessica Hwang, Public Awareness Section Chief Kim Sloan, Communications & Media Specialist Shauna Simon, Research Scientist Mylanah Yolangco, Communications Specialist Edana Fieldan, Advertising and Public Relations Specialist Katie Hess, Epidemiology and Evaluation Unit Chief Erika Pinsker, Substance Use Research and Evaluation Section Chief Shanna Schneider, Program Support Section Chief Justin Fernandez, Program Analyst; “Beacon of Love” “Queer Joy is Resistance”: How PR Turned a Sponsorship Crisis into Record Fundraising by Bospar for San Francisco Pride
Coming off a record-breaking 2024, San Francisco Pride entered 2025 with momentum—and a crisis. A $2 million sponsorship shortfall, fueled by corporate retreats from DEI commitments, threatened the organization’s survival. Rather than downplay the loss, Pride turned it into a rallying cry, evolving Pride’s message from celebration to defiant resilience. “Queer Joy is Resistance” from Bospar generated more than 10 billion earned media impressions. Streaming partnerships added 203.9K viewers and 126.9K hours watched. The $2M funding gap was closed, with $2.5M raised in new support.
Credits: Curtis Sparrer, Principal, Bospar Tom Carpentar, Principal, Bospar Carole Barrow, VP, Bospar Shaun Levy, VP, Bospar Patience Baldacci, Senior Account Executive, Bospar Chinar Pusalkar, Senior Account Executive, Bospar Suzanne Ford, Executive Director, San Francisco Pride; From Impact to Action: Hear stories about Jewish Identity and Experiences of Antisemitism by Mirrored Media for ADL
As the leading anti-hate organization in the world, the Anti-Defamation League has a treasure trove of data on hate crimes and antisemitic incidents. But data doesn’t tell the story of the Jewish experience—it can’t communicate the immense personal toll that antisemitism takes on individual lives across the U.S. To continue working toward a just and inclusive society for all, the organization put away its charts and graphs, partnered with Mirrored Media to show the faces behind the numbers in a heartfelt 12-minute film.
Affiliated Agency: Avra Entertainment
Credits: Amy Golod, Director of Marketing and Content Operations, ADL Vlad Khaykin, National Director: Programs on Antisemitism, ADL Justin Lefkovitch, Executive Producer, Mirrored Media Danielle Yadegar Mor, Account Director, Mirrored Media Davey Johnson, Producer, Mirrored Media Jeremy Hartman, Director, Mirrored Media

Automotive: Campaign: Winning Zip Codes with AI: How Google Ads Helped a Volkswagen Dealership Capture Market Share and Lower Costs by C-4 Analytics for Palmetto 57 VW
C-4 Analytics executed a transformative AI-powered campaign for a Volkswagen dealership focused on maximizing sales volume and increasing market share from competitors on a granular level. The full-funnel, cross-channel strategy utilized Google’s AI tools to deliver personalized outreach at scale which resulted in a 57% increase in leads and a 4% decrease in total ad spend, with the cost per lead dropping by 40%. Furthermore, Google Store Visits rose by 36%, while the cost per store visit decreased from $122 to $86.
Credits: Gina Day, Lead of Client Strategy & Market Research, C-4 Analytics; Truck Like You Truck by 22Squared for Southeast Toyota Distributors
Toyota lacked a consistent truck message and a legacy in the Southeast, a region where trucks are cultural icons. The effort from 22Squared was based on a simple insight: the traditional hyper-masculine truck identity was out of touch with modern buyers. "Truck Like You Truck" moved beyond male-dominant audiences and used a mix of third-party and Acxiom data to target an audience not found in traditional truck media. The result included +14% media-exposed sales,+42% inventory views, +22% dealer leads and +12% dealer visit intent.
Credits: Amanda Ferber - President - 22Squared Jenny Yeend - Executive Director, Media Strategy & Planning - 22Squared Taylor Southerland - Group Media Director - 22Squared Sam Costa - Associate Media Director - 22Squared Taylor Chastain - Media Supervisor - 22Squared Lindsay Baldwin - Director of Integrated Investment - 22Squared Alissa Kendel - Media Director - 22Squared Jessica Lee - Associate Media Director - 22Squared John Kirk - Media Director, Digital Investment - 22Squared Michael Herrington - Associate Media Director, Digital Investment - 22Squared Ally Lentine - Associate Media Director, Digital Investment - 22Squared Kelly Traub - Director, Comms Strategy - 22Squared Sydney Clark - Associate Director, Comms Strategy - 22Squared Katy Banks - Program Director - 22Squared Raelyn Ruff - Senior Project Manager - 22Squared Jennifer Long - Group Business Director - 22Squared Ashley Hampton - Group Business Director - 22Squared Robyn Beyah - Director AdTech & MarTech - 22Squared Casey Ogie - Analytics Director - 22Squared Shannon Pierce - Associate Director, Analytics - 22Squared Alex Lukacs - Creative Director - 22Squared Laura Hauseman - Creative Director - 22Squared Jen Blum - Creative Studio Director - 22Squared; CAP GM by MMA Global for General Motors
MMA Global’s Consortium for AI Personalization initiative uses unsupervised machine learning to optimize ad delivery in real time, tailoring content to specific customers. AI-powered ads for the Cadillac Lyriq and GMC Sierra were tested against traditional ones, revealing surprising insights, while Generative AI tweaked creative mid-campaign to boost relevance. The campaign drove a statically-significant lift in vehicle page and dealer views. MMA Global’s collaboration with General Motors has led to a repeatable eight-week test-to-deployment framework, embedding AI personalization into GM’s ongoing marketing operations.
Credits: Aaron Shaffer - Director of Marketing Applied Sciences, General Motors Hassan Khater - Program Director, AI Leadership Coaliton (ALC), MMA Global

Beauty/Cosmetics: Campaign: Faces of Music by Digitas for Sephora
Sephora’s “Faces of Music” broke from traditional beauty marketing by uniting beauty and music through authentic, long-form storytelling. The Hulu docuseries followed Chappell Roan, Victoria Monét, and Becky G as they began bare-faced and shared candid journeys of creativity, self-expression, and transformation. Launching ahead of the Grammys, the campaign blended streaming content, GRWM-inspired social posts, and high-traffic OOH murals to reach younger audiences. Results included 1.5M+ minutes watched, 719 million media impressions, 18,000 organic fan mentions, and a nine-point lift in Gen Z brand consideration.
Credits: Atit Shah, EVP, Chief Creative Officer, North America, Digitas Mark Book, EVP, Head of Content Executive Producer, Digitas Ben Wagner, VP, Group Content Director Executive Producer, Digitas Shabnum Mehra Palomba, EVP, Media, Executive Producer, Digitas Alyssa Fazio, Associate Content Director, Digitas Megan Baker, SVP, Group Account Director, Digitas Shannon Sullivan, VP, Director, Media, Digitas Danisha Lomax, EVP, Head of Client Inclusivity and Impact, Digitas Cristina Redling, VP, Group Director, Media, Digitas Kathleen Metzger, SVP, Data and Analysis, Digitas Eli Lichtman, Associate Director, Data & Analysis, Digitas Lauren Chaplin, SVP, Media Investment, Digitas Cynthia Wilson, SVP, Media Business Operations, Digitas John Gates, VP, Group Content Director, Digitas Emily Capling, Senior Designer Design, Digitas Manisha Dayanandra, Brand Strategist, Digitas John Polakowski, Manager, Project Management, Digitas Chris Quintero, VP, Director, Social Strategy, Digitas Ting Poo, Film Director, Imagine Documentaries Kelsey Field, Executive Producer, Imagine Documentaries Marc Gilbar, Executive Producer, Imagine Documentaries Meredith Kaulfers, Executive Producer, Imagine Documentaries Jenny Turner, Executive Producer, Imagine Documentaries Zena Arnold, Chief Marketing Officer, Executive Producer, Sephora Celessa Baker, VP, Marketing Partnerships, Executive Producer, Sephora Nanette Nunu, Director, Marketing Partnerships, Executive Producer, Sephora Jessica Stacey, SVP, External Communications, Sephora Blakeley Vaughn, VP, External Communications, Sephora Beverly Basiga, Director, External Communications, Sephora Shannon Raymond, Manager, External Communications, Sephora Megan Black, VP, Media, Sephora Lakshmi Sivaguru, Director, Campaigns & Content Marketing, Sephora Annie Ma, Director, Media, Sephora Jackie Migdal, Senior Manager, Marketing, Sephora Jessica Yu, Senior Manager, Media, Sephora Jamie Isaac, Senior Program Manager, Sephora Dina Khoury, Program Manager, Sephora; StriVectin + January Digital: Powering Lift Through Launch by January Digital for StriVectin
In December 2024, StriVectin partnered with January Digital to launch Peptight Face Lift Serum under its evolved identity. Targeting women experiencing skin changes related to menopause, the campaign broke industry norms by embracing aging as a powerful stage of life rather than a problem. Using empathetic language, inclusive creative, and platform choices aligned to audience behavior, StriVectin rolled out Meta, CTV, DOOH, YouTube, Search, and influencer partnerships. This bold, honest approach turned a product debut into a movement, redefining how beauty brands support women through life transitions.
Credits: Christopher Berg, VP, Client Strategy & Service, January Digital James Niland, Director, Client Strategy & Service, January Digital Christina Cardino, Senior Manager, Client Strategy & Service, January Digital Josh Khalifeh, Manager, Client Strategy & Service, January Digital Luisa Melo, Manager, Client Strategy & Service, January Digital Dylan Sanders, Senior Coordinator, Client Strategy & Service, January Digital Kaitlyn O'Halloran, Senior Manager, StriVectin Lindsey King, Associate Director, StriVectin Sumita Butani, SVP, Upstream Innovation & Marketing, StriVectin; Batise Light Dry Shampoo by Razorfish for Church and Dwight Batise Light
Batiste set out to convert dry shampoo skeptics with a new formula delivering an invisible, no-residue finish and light scent. Rooted in the human truth that it’s hard to admit you were wrong, the brand built its “A Different Light” campaign around giving things a second chance. Video, music, and podcast placements encouraged discovery while highlighting Batiste Light’s transformative experience. By reframing dry shampoo and celebrating second chances, the campaign invited consumers to see Batiste and their own routines in a new light.
Credits: Nick Sauer, Associate Creative Director, Razorfish Lisa Donato, Associate Creative Director, Razorfish Este Serrano, Creative Director, Razorfish Jamie Perruquet, SVP, Executive Creative Director, Razorfish John Winterkorn, Group Vice President, Strategy, Razorfish Sarah Dossani, Director, Strategy, Razorfish Emery Cook, Strategist, Razorfish Jenny Lee, Razorfish Virgil Dojo, Producer, Razorfish Sarah Rappaport, VP, Client Partner, Razorfish Ashley Tomaro, Associate Director, Program Management, Razorfish Martha Kim, VP, Program Management, Razorfish

Beverage (alcoholic): Pantalones Tequila by Mediaplus North America for Pantalones Tequila
Matthew McConaughey and Camila Alves McConaughey’s Pantalones Tequilla launched an irreverent “pant-less” campaign and website, which leaned into humor and storytelling to drive awareness in key tequila markets. In Pickleball, Matthew and Camila appeared pantless in full pickleball gear, while in Lawn & Landscape and Better Homes and Gardens, they were featured mowing the lawn—again, pantless. Pantalones became the #3 tequila sold at key retailers and gained national distribution. Social engagement increased, with a significant uptick in mentions, shares and followers across platforms.
Credits: Tamara Alesi, CEO, Mediaplus North America Laura Kavanagh, Head of Media, Mediaplus North America; Lime of Credit Campaign by Rémy Cointreau for Rémy Cointreau
Cointreau returned for Cinco de Mayo 2025 by inviting consumers to “apply” for a “Lime of Credit” for a chance to win up to $500 via a digital payment app using a humorous credit application–style design. Cointreau partnered with a CGI artist to create eye-catching visuals featuring NYC landmarks used across social and digital channels to drive traffic, connecting to digital, social, earned media and experiential pop-up touchpoints as well.
Credits: Craig Sherman, VP Marketing, Rémy Cointreau Vince Lichaa, Senior Director, Rémy Cointreau Matt Nathanson, SBM Cointreau, Rémy Cointreau Catherine Chan, Senior Manager-Direct to Consumer, Rémy Cointreau Marisa Bingham - Brand Manager, Rémy Cointreau; PATRÓN FY25 Website Redesign: A Seamless Luxury Shopping Experience by Razorfish for Patrón Tequila
The new PATRÓNTequlla.com website brings together storytelling, visuals and seamless e-commerce functionality for the tequila enthusiast. Reducing friction in purchase paths, the site features dynamic product detail pages and details PATRÓN’s Mexican heritage.
Credits: Anders Elmgren - Manager, Data Instrumentation, Razorfish    Ariel Ibarra Bustos- Experience Technology Associate Director, Razorfish    Bryan Allen - Director, Technology , Razorfish    Coco Hull- Copywriter , Razorfish    Colin Walsh - VP, User Experience Director , Razorfish    Danielle Verhaeghe - Director, Program Management , Razorfish    Daniel Vasquez - Design Directo, Razorfish    r David Iglesias - Vice President, Group Design Director , Razorfish    Duyen Pham - Manager, Engineering , Razorfish    Emilia Kacperak - SEO Strategist , Razorfish    Evelyn Chang - Associate Director, Technology , Razorfish    German Medina - Experience Technology Engineer , Razorfish    Gil Blattner - Group Vice President, Client Partner , Razorfish    Jacinta Yong - Director, Program Management , Razorfish    James Allen - Senior Vice President, Executive Creative Director , Razorfish    John Vasquez - Associate Director, Engineering , Razorfish    Jonathan Davis - Associate Creative Director , Razorfish    Kathryn Platz - Associate Director, SEO , Razorfish    Kyle Lusk - Vice President, Strategy , Razorfish    Lauren Gembus - SEO Strategist , Razorfish    Mark Zimmerman - Director, SEO , Razorfish    Nina Schmid - Associate, Program Management , Razorfish    Nixin Weng - Designer , Razorfish    Robert Williams - Director, QA , Razorfish    Travis Lafferty - Account Director , Razorfish    Shannon Leigh - VP, Production Director , Razorfish    Patrón® TEAM CREDITS Melanie Alestra - Digital Marketing Manager Serena Kolber - Senior Director, Brand Media & Digital Marketing D-J Hageman - Vice President

Beverage (non-alcoholic): Quenching Thirst with New Non-Alcoholic Beverage Options: InMarket & Welch’s Win Seasonal Shoppers by InMarket for Welch’s / Flywheel Digital
To promote its new flavors, such as passion fruit mango and lime, Welch’s relied on quick-hit spots that caught the eye of shoppers. The in-store and social pitch was: “Sparkle All Spring,” targeting an array of interests — from nonalcoholic drinkers to home entertainers. The visuals were bright and once at retail, people were invited to Shop Now! The click-through rate was twice the industry average and produced $1.5M in incremental sales across the brand portfolio. Welch’s was juiced!
Credits: Todd Morris, CEO, InMarket Michael Della Penna, CSO, InMarket Valerie Thiel, Senior Sales Director, InMarket Maclaine Purdy, Senior Account Manager, InMarket Nancy Lu, Graphic Designer, InMarket Katelyn Nugent, Head of Integrated Marketing, Welch’s Joanna Rothchild, Senior Media Manager, Welch’s Colleen Maloney, Associate Integrated Marketing Manager, Welch’s Allison Mosca, Media Director, Flywheel Digital Max Miller, Media Manager, Flywheel Digital Elizabeth Venditti, Senior Media Specialist, Flywheel Digital Brooke Diete, Media Coordinator, Flywheel Digital; TBA by Scale by Zambezi for Health-Ade Kombucha
The kombucha space is competitive, so Health-Ade upped its game. A cross-platform campaign from digital to OOH signaled the benefits of probiotics and gut health. The marketing strategy kept the brand top-of-mind by listing five reasons to try kombucha, swamping out other drinks for a healthier, more flavorful choice. The media/marketing positioning worked, with business growth soaring 210% faster than projected goals. The enhanced awareness translated into 10 million households enjoying at least one Health-Ade kombucha each year. Drink up!
Affiliated Agency: N/A
Credits: First Name* Charlotte Last Name* Mostaed Job Title* CMO Company* Health-Ade Email cmostaed@health-ade.com LinkedIn https://www.linkedin.com/in/charlottemostaed/ First Name* Sandra Last Name* Heidrich Job Title* Vice President of Marketing Company* Health-Ade Email sheidrich@health-ade.com LinkedIn linkedin.com/in/sandraheidrich First Name* Anna Brook Last Name* Lowery Job Title* Senior Brand Manager Company* Health-Ade Email alowery@health-ade.com LinkedIn linkedin.com/in/annabrooklowery First Name* Sierra Last Name* Taoatao Job Title* Associate Creative Director Company* Health-Ade Email staoatao@health-ade.com LinkedIn linkedin.com/in/sierratao First Name* Sofi Last Name* Rodriguez Job Title* Graphic Designer Company* Health-Ade Email srodriguez@health-ade.com LinkedIn linkedin.com/in/sofirodriguez First Name* Grace Last Name* Teng Job Title* Chief Media Officer Company* Scale Email grace.teng@zmbz.com First Name* Denise Last Name* Jensen Job Title* Media Director Company* Scale Email denise.jensen@zmbz.com First Name* Whitney Last Name* Robinson Job Title* Associate Media Director Company* Scale Email whitney.robinson@zmbz.com First Name* Brendan Last Name* McGee Job Title* Associate Media Director - Social Company* Scale Email brendan.mcgee@zmbz.com First Name* Edgar Last Name* Sanchez Job Title* Media Planner Company* Scale Email edgar.sanchez@zmbz.com First Name* Olivia Last Name* Lee Job Title* Assistant Media Planner Company* Scale Email olivia.lee@zmbz.com; Nespresso by Teads and Croud for Nespresso Summer 2025: Capturing Young Audiences with The Weeknd
Nespresso used a mobile carousel to highlight its specialness. The “Samra Origins” campaign promoted taste and artistry — and an easy path to purchase. It situated Nespresso as the ultimate coffee experience in short sensory pieces that engaged viewers. The filmmaking was as smooth as the brand. The campaign delivered 44.7 million impressions and reached 32.1 million unique viewers, particularly Gen Z, men and Hispanics, key groups Nespresso was eager to reach. The 5.8% awareness lift is the aroma of success.
Affiliated Agency: Croud
Credits: Jessica Padula, Nespresso USA, VP of Marketing and Head of Sustainability Maha Khawaja - Media Strategy at Nespresso US Caroline Schulweis, Senior Sales Director, Teads Kaite O’Grady, Senior Account Manager, Teads Matt Adlestein, Creative Strategy Director Teads Arna Mehta, Senior Designer Affiliated Agencies Noah Flanary, Associate Director, Croud Executive Director, Client Lead, Croud Irene Kim, Senior Marketing Manager, Croud Nespresso

Business-to-Business Campaigns: Equinix: Digital Solutions to Power the Planet by Exverus Media for Equinix
Equinix, a global data center tech company, wanted to expand brand awareness, drive website traffic, and position the company as a trustworthy, eco-friendly, and innovative alternative to some of the larger companies. Using Bombora’s iABM via The Trade Desk, it targeted decision-makers from key accounts through CTV, OLV, and programmatic podcast ads for precise targeting. Branded articles highlighted Equinix's impact, and a data-driven approach ensured frequency control and transparent reporting. This campaign reached 9MM unique personas, 87% of target accounts, and exceeded page view and audio ad benchmarks, driving a 7% YoY revenue increase to achieve its goal.
Credits: Tasha Day, VP of Media Planning & Strategy, Exverus Media Georgia Schreiner, Media Director, Exverus Media Sean Edwards, Director of Programmatic & E-commerce, Exverus Media Christopher Cheever, Paid Social Manager, Exverus Media Aaron Silva, Associate Director of Ad Operations, Exverus Media Charles Lai, Director of Analytics, Exverus Media Hillary Kupferberg, VP of Performance Marketing, Exverus Media Melissa Andraos, SVP of Strategy, Exverus Media Jack Win, Head of Operations, Exverus Media Talia Arnold, Managing Director, Exverus Media William Durrant, President; The ‘New’ Golden Age of Advertising by Basis Technologies for Basis Technologies
Basis Technologies, an ad automation software provider, brought glamor back to advertising to increase awareness of its brand. It introduced a lounge experience at events like Possible Miami, and Cannes Lions, and then launched hyper-local paid media across digital, out-of-home, and mobile channels. These activations would serve as the build-up to a multichannel campaign called The ‘New’ Golden Age of Advertising, a 1960s-inspired event highlighting the contrast between the industry’s past glamour and today’s challenges. In 2025, it followed fictional agency CEO Eleanor Weeks on a day of leisure. Despite Basis not sharing any concrete numbers to prove success, the campaign demonstrates creativity that increased brand awareness through the year by generating millions in new business opportunities and thousands of new contacts.
Affiliated Agency: Bottle Rocket Media (creative agency)
Credits: Katie McAdams, Chief Marketing Officer, Basis Technologies Ryan Manchee, SVP of brand marketing, Basis Technologies Jenn Rachwalski, Sr. design director, Basis Technologies Ben Larrison, Sr. director of brand and content marketing, Basis Technologies Jeff Mathews, VP of growth marketing, Basis Technologies Lilia Diaz, Sr. brand designer, Basis Technologies Kelly Diehl, Brand designer, Basis Technologies Taylor Sella, Field marketing and events manager, Basis Technologies Megan Balbach, Integrated marketing manager, Basis Technologies Annie Bolles, Integrated marketing manager, Basis Technologies Mark Cwiakala, Executive producer, Bottle Rocket Media Brett Singer, Principal, Bottle Rocket Media Dan fisher, Principal, Bottle Rocket Media Jessica Batson, Director, Bottle Rocket Media, Bottle Rocket Media Clare Czechowicz, Talent/Actor, Bottle Rocket Media Joe Martinez Jr., DP/photography, Bottle Rocket Media Gadi Solis, Gaffer, Bottle Rocket Media Maegan Batson, Production designer, Bottle Rocket Media; Game the Green by Goodby Silverstein & Partners for Comcast Business
Comcast Business used its sponsorship at The Players Championship golf tournament to demonstrate its tech leadership by giving fans an interactive golf experience with help from Goodby Silverstein & Partners. Game the Green allowed fans to guess where tee shots would land at the iconic 17th hole at TPC Sawgrass using topographic course modeling with real-time PGA TOUR data; and hyper-localized weather and AI prediction model trained on 20 years of historical data. In total, 7,200+ predictions were made, 128+ hours, and 16 minutes per session were spent calling the 17th hole. It drove a 5x lift in traffic, and leads from The Players enterprise site grew 3.2x YoY.
Credits: Comcast Business (Client) CMO: Eileen Diskin VP, Brand Marketing: Gina Incollingo Senior Director, Brand Marketing: Erica Lavoie Senior Specialist, Integrated Brand Partnerships: Jake Banks GS&P (Agency) Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Executive Creative Director: Jim Elliott Creative Director: Chad Leitz & Felipe Lima & Jon Wolanske Associate Creative Director: Jonathan Davis & Anthony Pagaza Art Director: Cole Gabriel-Rebmann Copywriter: Kos Mante Director of Creative Technology: Martin Pagh Ludvigsen Design Designer: Benny Gold Account Services Managing Partner: Leslie Barrett Group Account Director: Michael Crain Account Director: Nicole Smith Account Manager: Jordan Moore Assistant Account Manager: Elisabeth Merrifield Brand and Communication Strategy Partner, Head of Strategy: Christine Chen Group Brand Strategy Director: Kelly Evans-Pfeifer Director of Communications Strategy: Nick Reggars Senior Brand Strategist: Chelsea Bruzzone Senior Communications Strategist: Kyle Aguilar Production Executive Producer: Christine Oh Production Management Company Name: Omnicom Production Executive Producer: Jim Haight Business Affairs Company Name: Omnicom Production Business Affairs Specialist: Yelena Kompaneyets Octagon (Partner Agency) SVP Managing Director: Scott Seymour Vice President: Lauren Salvia Account Director: Kaitlyn Darcy SKY (Production Company) Alessio Pece (Developer) Anura Rajapaksa (Developer) Charlie Davison (ML/AI Engineer) Ellie Jones (Developer) Elliot Cook (ML/AI Engineer) Fernando Maia (Developer) Izabela Drabek (Developer) Jacob Vibert (Developer) Kotaro Fujita (Developer) Lawrence Njume (Developer) Marat Davudov (ML/AI Engineer) Matthew Robson (Developer) Matthew Wooding (Developer) Oloruntobi Ayilara (Developer) Rose Le Moing (ML/AI Engineer) Simon Martin (Engineering Manager) Stephanie Garcia Estrada (Developer) Mike Crane (Developer) Sudhakar Kirubakaran (Developer) Uma Shah (ML/AI Engineer) Adam Watt (Design) Andrew Ellis (Design) Amy Hirrell (Design) David Ferello (Design) Eric Rosemann (Design) Andrew Weinhoffer (Design) Vlad Korotkov (Engineering Manager) Mario Feegrade (Product) Kris Surtees (Product)

Consumer Packaged Goods: Get Your Salad Together by hunterblu media for Taylor Farms
Taylor Farms launched “Get Your Salad Together” campaign created with Erich & Kallman to spotlight its time-saving chopped salad kits and organic greens. Two playful commercials positioned the brand as an irresistible solution for wholesome, easy meals while a full-funnel media plan spanned influencers, paid social, OLV/CTV, retail media, programmatic DOOH, and podcasts. Results included a 58% YoY lift in attributable sales, 115% NTB sales growth, and significant gains in ad recall, awareness, intent, and preference, proving Taylor Farms is reaching new households at scale.
Affiliated Agency: Erich & Kallman - Creative Agency
Credits: T. Bruce Taylor, SVP Organic and Greenhouse, Taylor Farms Bryan Jaynes, SVP Product and Marketing, Taylor Farms Christina Barnard, VP Marketing & E-Commerce, Taylor Farms Eric Kallman, CCO, Erich and Kallman Steve Erich, President, Erich and Kallman Fearghal ODea, Executive Producer, Erich and Kallman Schaefer Felix, Director of Brands, Erich and Kallman Dylan Williams, Account Supervisor, Erich and Kallman Sarah Johnson, Associate Creative Director (Art), Erich and Kallman Scott Fish, Associate Creative Director (Copy), Erich and Kallman David Hunter, Co-Founder, hunterblu media Michael Perez, Group Media Director, hunterblu media Anabelle Torres, Media Supervisor, hunterblu media Vanessa Serp, Media Supervisor, hunterblu media; From Earth to You by hunterblu media for Earthbound Farm
Earthbound Farm launched “From Earth to You,” a campaign from Erich & Kallman celebrating its organic produce and sustainable farming practices. The initiative invited consumers to connect with the farmers and planet behind every bite while promoting Earthbound’s new plant-based tray that cuts plastic by 95%. A multichannel media plan spanning influencers, Meta, TikTok, OLV/CTV, retail media, and an Instacart Earth Month takeover delivered exceptional results: 312% YoY lift in attributable sales, 367% NTB sales growth, higher ROAS, and gains in website users and engagement.
Affiliated Agency: Erich & Kallman - Creative Agency
Credits: T. Bruce Taylor, SVP Organic and Greenhouse, Taylor Farms Bryan Jaynes, SVP Product and Marketing, Taylor Farms Christina Barnard, VP Marketing & E-Commerce, Taylor Farms Eric Kallman, CCO, Erich and Kallman Steve Erich, President, Erich and Kallman Fearghal ODea, Executive Producer, Erich and Kallman Schaefer Felix, Director of Brands, Erich and Kallman Dylan Williams, Account Supervisor, Erich and Kallman Sarah Johnson, Associate Creative Director (Art), Erich and Kallman Scott Fish, Associate Creative Director (Copy), Erich and Kallman David Hunter, Co-Founder, hunterblu media Michael Perez, Group Media Director, hunterblu media Anabelle Torres, Media Supervisor, hunterblu media Vanessa Serp, Media Supervisor, hunterblu media; Grillable Guide by Trusted Media Brands for BEEF. It’s What’s for Dinner
“Beef. It’s What’s for Dinner” reimagined a classic food brand with a digitally immersive experience that turned recipe browsing into exploration. An interactive hub featured scroll-triggered animations, hotspot tips, parallax visuals, and cinematic videos showcasing beef cuts, tips, and pairings in a playful, modern UI. Promoted across social, paid display, email, and micro-influencers, the platform spotlighted user-generated content to build a community showcase. The campaign delivered 10.36% video engagement and 1.5M+ social impressions, boosting consumer confidence in cooking beef.
Credits: • Aimee Long, Executive Director, Influencer Engagement and Partnerships, Beef. It’s What’s for Dinner. • Kim Krubeck, VP, Sales, Trusted Media Brands • Heather Kimoto, Director, Brand Partnerships, Trusted Media Brands • Beth Hetrick, Head of Brand Initiatives, Trusted Media Brands • Christine Galletta, Senior Director, Campaign Activation, Trusted Media Brands • Kelly Stinziano, Graphic Designer, Trusted Media Brands

Entertainment: Games/Music/TV/Other: It's Showtime: Beetlejuice, Beetlejuice by Hearts & Science for Warner Bros
The promotion for Beetlejuice Beetlejuice, the sequel to 1988's Beetlejuice, targeted members of Gen Z -- many of whom were unfamiliar with the original. The campaign included a Beetlejuice game on Roblox; when players "died" in the game, they could visit an "afterlife" modeled on the movie. Players could also buy movie tickets directly in Roblox. The movie ultimately took in around $111 million on its opening weekend in September, and claimed the No. 1 spot at the box office for three weeks.
Credits: Erica Lee, Executive Director, Hearts & Science Ngawang Choney, Senior Director, Hearts & Science Amy Ruiz, Director, Hearts & Science Isabel Reyes, Associate Director, Hearts & Science; Monopoly Expansion Packs: The Game Just Got Shorter by Kepler for Hasbro/Monopoly/Monopoly Expansion Packs
The campaign for Monopoly Expanion Packs touted the relatively short amount of time it took to play the game -- only around 40 minutes, as opposed to hours. One creative execution featured the Try Guys completing a game Monopoly game in the time it takes to find parking in Los Angeles. The campaign drew on Amazon's AI-powered audience segments, as well as Meta and TikTok's targeting capabilities. Results included a 3.1% product awareness lift.
Credits: Kepler Group: Zach Ricchiuti, VP, Client Solutions, Kepler Lauren Gallagher, Director, Client Solutions, Kepler Ashley Kulik, Associate Director, Kepler Katherine Verhoff, Manager, Client Solutions, Kepler Ashley Park, Senior Analyst, Client Solutions, Kepler Nate Bolon, Associate Director, Data Strategy & Analytics, Kepler Wyatt Morin, Senior Analyst, Marketing Analytics, Kepler Maria Navarro, Senior Analyst, Optimization & Innovation, Kepler Paula Soto, Campaign Operation Specialist, Kepler Hasbro Hasbro Media Team; PEAK X F1:The Movie Brand Partnership by Hollywood Branded for Old World Industries: PEAK
PEAK partnered with F1: The Movie for a campaign that aimed to drive awareness among a relatively young and entertainment-focused audience, among other goals. The campaign involved product placement, original content, retail, digital, programmatic, and social media activations. The creative component included visuals featuring actor Brad Pitt. The spot achieved a 40.56% video completion rate and a 0.30% click-through rate.
Credits: Stacy Jones, CEO, Hollywood Branded; Chelsea Collins, SVP Brand Partnerships, Hollywood Branded; Teri Ward, Director Brand Partnerships, Hollywood Branded; Sarah Kistler, Senior Coordinator Brand Partnerships, Hollywood Branded; Brian Bohlander, Director Marketing Sports and Partnerships, Old World Industries - Peak; Alicia Lisowski, Director Creative Media and Brand Strategy, Old World Industries - Peak; Bob Boyle, Executive Brand Producer Digital Social Ecom, Old World Industries - Peak; Peter Sashin, Senior Vice President, Old World Industries - Peak

Financial Services: UBS - Craft Matters by UBS for UBS
UBS partnered with Bloomberg Media for a campaign aimed at high-net-worth individuals, institutional investors, and C-suite executives across key global markets. The initiative featured short-form documentaries spotlighting people including interior designer Kelly Hoppen, sailing executive Silvio Arrivabene, and former NFL player and UBS executive Adewale Ogunleye. The content was distributed across Bloomberg’s TV, digital, social, and over-the-top service; a content hub and interactive storycard extended the campaign's reach.
Credits: John McDonald, Group Chief Marketing Officer and Head Group Brand & Marketing, UBS Winfried Daun, Head Group Brand, Creative & Innovation, UBS Cici Steinmetz, Head Advertising & Media, UBS; “What If You Could?” by Scale by Zambezi for LPL Financial
The "What if you could" campaign for LPL Financial was anchored by a 60-second spot starring actress Anna Kendrick, who asked viewers a series of questions about their goals. The campaign included digital homepage takeovers at the Wall Street Journal, Forbes and Fast Company. In its first month, the campaign drove more than 60,000 website visits. Across all channels, net impressions in the first month exceeded 73MM.
Affiliated Agency: Zambezi: Advertising - Creative, Strategy
Credits: Client: LPL Financial CEO: Rich Steinmeier Managing Director, Chief Marketing and Communications Officer: Christa Carone SVP, Brand & Creative: Chava Ziff VP, Brand: Edison Lee Sr. Agile Marketing Consultant: Holly Bishop Advertising Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zideck Senior Designer: Shelby Norman Executive Producer: Jeri Low Senior Producer: Faye Armstrong Print Producer: Karen Youngs Social/BTS Producer: Forrest Holt / Matt Valdepena Group Account Director: Alyssa Tigue Account Director: Rachel Lynn Account Executive: Angelina Nguyen Head of Strategy: Matt Babazadeh Strategist: Justin Clagette Associate Director, Project Manager: Lauren Northcott Live Action Production Production Co: RESET Director: Tucker Bliss Producer: Kristin Porter Executive Producer: Jen Beitler Director of Photography: Rodrigo Prieto Production Designer: Quito Cooksey Still Photography Photographer: Dean Bradshaw Social & BTS Capture Production Co.: Cake Films Camera OP: K.C. Lauf Gaffer: Arthur Garcia Sound Mixer: Juan Nunez PA: Christopher Rosenblum Teleprompter: McNulty Nielsen Editorial Editorial Co: Cabin Editorial Editor: Talia Pasqua Assistant Editor: Lawrence Ng Senior Producer: Esther Gonzalez VFX 1920 VFX Creative Director: Bill McNamara VFX Supervisors: Chris King / Chrys Aldred VFX Arts: Adam Gramlick, Adam McHale, Alejandro Marzo, Loredana Gangemi, Taylor Webber, Ben Thomas, Caleb Marrett, Charlie Wilson, David Rencsenyi, Eva Bennet, Joe Baker, Greg Martin, Martin Blunden, Miles Tomalin, Monika Lesiecka, Victoria Stuart. DMP: Jordan Haynes VFX Producer: Ross Culligan Production Co-ordinator: Melissa Carr Color Trafik Colorist: Mark Gethin Assistant Colorists: Sam Ziaie Color Producer: Taravat Yazdan Panah Head of Production: Greer Bratschie Sound Audio Post House - Eleven Sound Design - Jeff Payne Mix - Jeff Payne Executive Producers - Whitney Morris, Paula Arnett Producer - Sean Kiely Music Music Production: Mophonics Arranger: Steph Altman Orchestrator: Tony Fiala Copyist: Allison Cantor Creative Director, Mophonics: Steph Altman Executive Creative Producer, Mophonics: Jean Scofield; Stay Ready by Giant Spoon for MassMutual
The "Stay Ready" campaign for MassMutual which aimed at women, intended to show a parallel between athletic and financial readiness. The campaign featured three female athletes -- NCAA basketball champion Flau’jae Johnson, Grand Slam champ Madison Keys, and World Cup winner Christen Press. It aired in primetime during March Madness and ran through the NBA Finals and the U.S. Open. The campaign, which also ran in The Athletic, drove people to a dedicated MassMutual hub.
Credits: MassMutual: Jennifer Halloran, CMO, Head of Brand and Marketing Kristin Lane, Head of Brand Marketing & Customer Growth Christa Perry, Head of Advertising and Sponsorships Hayley Richards, Brand Marketing Consultant Kylie Uehara, Sports Sponsorships & Brand Spencer Deadrick, ECD/Head of Creative Will Uronis, Creative Director Giant Spoon: Trevor Guthrie: Co-Founder Ian Grody, Chief Creative Officer Mitch Kapler: VP, Business Director, Media & Growth Jennifer Guerin: Senior Account Manager Steph Cajucom: Creative Director, Copywriter Ilana Wolstein: Creative Director, Art Director Alexis Kafkis: Creative Director, Art Director Lexi Rodriguez: Creative Director, Art Director Colleen Miller: Executive Producer Jason Lau: VP, Content Production Nina Chu: Associate Producer Deep Blue Sports + Entertainment: Laura Correnti, Founder & CEO Rebecca Cheatham, Business Director Megan Roxas, Partnerships Director Talent: Flau’Jae Johnson Christen Press Madison Keys Ashley Bryant Olin Simpson Michael Roman Juliana Olmos

Health/Wellness: Campaign: Make Time For You by Moontide for OrangeTwist
The Make Time For You campaign, promoting Orange Twist, drew on the insight that more than 60% of consumers say they're interested in aesthetic treatments but don’t have the time. The campaign featured an overworked "Father Time" prioritizing his own self-care. The campaign involved ads on connected TV and over-the-top services, paid social and search, podcasts and "dark social" via publisher partnerships. The initiative was supported by in-store collateral, email, social, web and influencer extensions.
Credits: Client: OrangeTwist Agency: Moontide Agency ECD: Sheldon Melvin VP/Client Services: Cherice Tatum Group Director, Project Management: Karisa Allen Producer: Jake Cabrera Sr. Director, Media & Influencer: Caterina Toscano Supervisor, Media & Influencer: Libby McKenna Sr. Manager, Media & Influencer: Allie Meltser Freelance: Executive Producer: Oscar Thomas Executive Producer: Ilene Kramer Production: Director: Mike Long DP: Manuel Caballero EP: Joanna Shaw Line Producer: Jeanette Rulli Editorial: Bungalow 5 Founder/ Executive Producer: Josianne Côté Editor: Lucas Spaulding Color: Company 3 Colorist: Sean Coleman Producer: Matt Moran VFX: Fell VFX Artist: Russell Fell Music: Songs for Film and TV Chief Creative Director: David Fisher; Healthcare Medicare Webinar May by AARP Healthcare Medicare for AARP
The campaign for AARP's Healthcare Medicare aimed to encouarge people to register for a free webinar regarding enrollment in Medicare. The ad campaign said webinar guests would "simplify topics like how Medicare works with existing coverage" and what changes to expect when changing plans. The ads also directed consumers to additional resources, including information about recent changes to Medicare.
Credits: Shannon O'Donnell - AARP - Email Marketing Manager Missy Lynch - ThomasARTS - Associate Account Supervisor Chanel Cartier - ThomasARTS Art Director Gary Sume - ThomasARTS Creative Director Madilyn Clark - ThomasARTS - Marketing Platform Architect Scott Anderson - ThomasARTS - Email Campaign Manager; WPS AEP Campaign: There’s a Better Way by Bold Orange Company for WPS—A Health Solutions Company
Wisconsin-based insurer WPS's campaign for its Medicare supplement insurance plans featured personas representing different buckets of senior citizens -- such as "active travelers/snowbirds" who want flexiblity in their coverage, and "single female decision makers." The campaign, which aimed to capture people's attention during the Medicare annual enrollment period, ran across broadcast, digital, social, search, and direct mail.
Affiliated Agency: Na
Credits: Jim Specht, Chief Experience Officer, Bold Orange Company Allie Rangel, Executive Creative Director, Bold Orange Company Jenny VanderLeest, Associate Creative Director, Bold Orange Company Robin Halonen, Sr. Production Designer, Bold Orange Company John Sheehan, Sr. Copywriter, Bold Orange Company Honovi Ho, UX/UI Designer, Bold Orange Company Seth DeHaan, Front End Developer, Bold Orange Company Vince Keefe, Sr. Director, Experience Strategy, Bold Orange Company Chaise Knutson, Sr. Paid Media Strategist, Bold Orange Company Rebekah Gustin, SVP, Client Strategy & Services, Bold Orange Company Hannah Congdon, Account Manager, Bold Orange Company Danielle Mallaro, Program Manager, Bold Orange Company Amber Navarrete, Editor, Freelancer John Lukas, Audio Engineer, Highball

Pharma/Health/Wellness: Campaign: Honey Stinger: Marathons to Mainstream by Exverus Media for Honey Stinger
Honey Stinger aimed to expand from its customer base of elite athletes to a more mainstream audience of millennials. The campaign aimed to guide consumers to sites where they could purchase Honey Stinger products, and involved ads on Instagram, Reddit and TikTok. The initiative included involved influencers who told followers how to use Honey Stinger products. Amazon sales grew 40% year-over-year, and wholesale revenue increased 22%.
Affiliated Agency: Tech - The Trade Desk, Teads Love Social - influencer and organic social
Credits: Tasha Day, VP of Media Planning & Strategy, Exverus Media Ryan Schuster, Media Planning Co-Director Sean Edwards, Associate Director of Programmatic, Exverus Media Chris Cheever, Paid Social Manager, Exverus Media Jose Rodriguez, E-commerce Specialist, Exverus MEdia Charles Lai, Director of Analytics, Exverus Media Aaron Silva, Associate Director of Ad Operations, Exverus Media Hillary Kupferberg, VP of Performance Marketing Melissa Andraos, SVP of Strategy, Exverus Media Jack Win, Head of Operations, Exverus Media Talia Arnold, Managing Director, Exverus Media William Durrant, President, Exverus Media; Medtronic & Collective Measures, The “What If” of 150 by Collective Measures for Medtronic
Medtronic marked its 75th anniversary with a campaign that explored how people could live longer due to AI-influenced healthcare technology. The initiative particularly targeted consumers who value innovation, technology, and wellness, but also often feel disconnected from specific healthcare brands. The campaign ran across a variety of channels, including social, connected TV, display, influencer content and custom New York Times activiations. Running February through April, social media mentions increased by 3.5% and impressions from mentions rose 7%.
Affiliated Agency: Lippe Taylor, earned media (https://www.lippetaylor.com) Studio, web development (https://buildwithstudio.com)
Credits: Collective Measures: Casey Matter, Associate Account Director, Collective Measures Nick Blissenbach, Media Director, Collective Measures Jake Adams, Brand Media Supervisor, Collective Measures Andrew Weil, Performance Media Manager, Collective Measures Mackenzie Lang, Senior Account Manager, Collective Measures Medtronic: Rachel Ambrozewski Bridget Anderson Michael Applen Kristin Benson Kim Brenny Chris Carpenter Jane Di Leo Molly Dymit Sara Erickson-LeMoine Amber Gardner Nina Hämmerling Smith Katherine Hauser LaToya Heron Stacy Hiller Colleen Kelly Scotto Kim Katie Knudsen Kristin Lonsbury Monique Manning Traci Maves Gabriel Moncada Natalie Nowytski Juana Ospina Alex Patterson Raj Raina Aniz Ruda Stephanie Steineck Alina Vargas Scoville Cecilia Wong Boua Xiong; Trace Like A Motherf*cker by Giant Spoon for Ritual
The “Trace Like a Motherf*cker” campaign for Ritual included a mix of film, paid social ads and billboard and digital out-of-home ads. The video ad, directed by Sundance-winning director Kate Jean Hollowell, aimed to highlight the brand's transparency. The effort boosted brand awareness by 10% and lifted ad recall by more than 8.5%.
Credits: Ritual Vitamins: Katerina Schneider, Founder & CEO, Ritual Vitamins Fiel Valdez, VP, Creative, Ritual Vitamins Anna Hewson, Senior Director of Masterbrand, Ritual Vitamins Caroline Turim Irizarry, VP, Brand, Ritual Vitamins Emma Woo, Senior Director, Consumer Insights, Ritual Vitamins Giant Spoon (Creative and Media Agency): Ian Grody, Chief Creative Officer, Giant Spoon Lexi Rodriguez, Creative Director, Giant Spoon Olivia-Jene´ Fagon, Creative Director, Giant Spoon Tulani Foy, Group Strategy Director, Giant Spoon Miranda Estrella, Associate Account Director, Giant Spoon Jason Lau, VP, Production, Giant Spoon Alex Brodsky, Sr. Producer, Giant Spoon Kaya Day, Sr. Strategist, Giant Spoon Julie Berger, Chief Media Officer, Giant Spoon Josh Edelman, VP of Analytics, Giant Spoon Vicky Del Cid, Associate Media Director, Giant Spoon Julia Weiss, Group Media Director, Giant Spoon Meghan Lynch, Associate Media Director, Giant Spoon Epoch Films (Production Company): Kate Hollowell, Director, Epoch Films

Politics: The Stakes for Reproductive Freedom in Georgia by DSPolitical for Reproductive Freedom for All Freedom Fund
A 2024 digital voting effort in Georgia illustrated the deadly costs of Trump’s anti-abortion agenda. A Georgia woman died after being denied a medically necessary abortion. The spot took a values-based approach. The stark visuals sent a powerful message: Women die without reproductive freedom. It wasn’t sensationalism; it was reality. The ad ran on popular platforms targeting suburban women and young voters. Post-campaign polling showed a 32% increase in voters who named abortion as a top election issue.
Affiliated Agency: DSPolitical: Technology and Targeting & 76 Words: Creative
Credits: Deniece Joseph, Senior Client Services Associate, DSPolitical Sarah Flowers, Partner, 76 Words Matt Erickson, Partner, 76 Words; SmartNews Misinformation Study by SmartNews for SmartNews
Misinformation is dangerous. To highlight the importance of fact-based journalism, SmartNews launched an election app for trustworthy coverage. It used solid research and a reliable journalist to report news from vetted publishers across the political spectrum. It did not regurgitate politicians’ comments as facts and highlighted false messaging via social media and AI. The Trust & Safety team monitored misinformation 24/7 and encouraged Americans to think critically. The effort combined education and action to sustain trust in balanced reporting.
Credits: Jason Alderman, Managing Director of Communications at SmartNews; MI Supreme Court Rocks by Engage Michigan, WKQ Media, and Basis Technologies for Engage Michigan
Trump narrowly won Michigan, but Democrats won both state Supreme Court seats. The concern: Not all voters fill out their ballots to the end for such critical roles. The nonprofit Engage Michigan used digital media and targeted data to educate young voters and those who only vote for President. In 2024 in Michigan, there was historic turnout in the Supreme Court race. The campaign minimized drop-off, reaching people in a competitive ad space to champion civic engagement.
Affiliated Agency: WKQ Media (media agency)
Credits: Bill Redding, Founder, WKQ Media Mike O’Meara, SVP of Digital Buying, WKQ Media Brianna Harrington, Digital Buyer, WKQ Media Lucius Miles, Research & Communications Coordinator, Engage Michigan Grace Millard, Multimedia Designer, Engage Michigan Corrah VanWingen, Multimedia Designer, Engage Michigan Mitchell Kowalski, Videographer, Engage Michigan Shin-Yi Wang, Creative Director, Engage Michigan Jeff Poteracki, Basis Technologies, Senior Customer Success Manager

QSR/Fast Casual/Delivery: Screensaver Saver by Goodby Silverstein & Partners for Zaxbys
72% of shoppers visit fast food restaurants on Black Friday. Zaxby’s turned Black Friday’s most sought-after item—TVs in retail stores—into a digital OOH with the Zaxby’s Screensaver Saver at over 1,200+ Walmart locations. A QR code on-screen then directed shoppers to the nearest Zaxby’s restaurant to pick up a Zax Packz meal, for which sales increased 33% that weekend compared to the weekend prior. The chain generated 151.7 million press impressions over Black Friday weekend.
Credits: Client CMO: Patrick Schwing VP, Marketing & Brand Strategy: Ali Ghosh Director, Brand Marketing: Kasey Ryan Senior Manager of Creative Services: Destiny Bowers Senior Manager of Digital Activation: Evan Connors Agency Creative Co-Founder: Rich Silverstein Chief Creative Officer: Margaret Johnson Executive Creative Director: Stefan Copiz, Eamonn Dixon Creative Director: AJ Warren, Brett Beaty Associate Creative Director: Anthony DiMichele Copywriter: Shaun McFarlane Art Director: Edward King Design Designer: Emily Devery Account Services Managing Partner: Brian McPherson Group Account Director: Jenna Duboe Account Director: Hayley Howell Account Manager: Eva Kashuk, Heather Young Assistant Account Manager: Briani Netzahuatl Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Alan Stout Strategy Director: Maren Severtson Brand Strategist: Elyse Jolley Communications Strategist: Antreona Meridith Production Head of Production: Jim Haight Executive Producer: Christine Oh Producer: Jackie Nelms Production Management Company Name: Omnicom Production Head of Production: Jim Haight Executive Producer: Christine Oh Producer: Jackie Nelms Business Affairs Company Name: Omnicom Production Business Affairs Manager: Chrissy Shearer Production Company Company Name: Schrom Production Company City: Blauvelt, NY Director: Michael Schrom Executive Producer: Carl Sturges Line Producer: Andrew Greenberg Lead Food Stylist: Bree Williams, Liz Duffy Editorial Company Company Name: Omnicom Studios VFX Company Company Name: Artjail NY ECD/Partner/Founder: Steve Mottershead Managing Director/EP/Partner NY & LA: John Skeffington Head of Production NY & LA: Elizabeth Thuvanuti Keating Creative Director NY: Christoph Schröer Producer: Becca Gmerek 2D Lead: Emily Bloom 2D Lead: Dayung Jo 2D Artist: Giulia Bartra-Howe 2D Artist: Ben Macchiano Motion Designer: Matt Greenwood Senior Data Technician: Shawn Schminke Data Technician: Chanelle Damas PR Agency Company name: Hunter PR Media Agency Company name: Dentsu X; 2026 Panda Express Full-Funnel Campaign by The Many for Panda Express
The Many introduced a strategic framework for Panda Express to position the brand as a direct rival to leading QSR chains. Gen Z was at the center of this new opportunity segment, and the channel mix was rebuilt to mirror this audience’s media use, identifying key moments to highlight limited time offer menu items, while also maintaining core menu and brand messaging year-round. The campaign resulted in a stronger online order conversion rate by 24%, as well as increased order volume by 13%.
Credits: Nicole Reinertsen, Media Director, The Many Christian Pettinelli, Associate Media Director, The Many June Park, Senior Media Planner, The Many Quintin Debley, Associate Media Planner, The Many Alex Huang, Digital Media Director, The Many John La, Digital Media Director, The Many Ailyn Ventura, Senior Digital Specialist, The Many Crystal Chou, Group Media Director, The Many Alli Adamonis, Group Brand Director, The Many; Jack in the Box Serves 7.8K QR Scans with LG Ad Solutions by LG Ad Solutions for Jack in the Box
Jack in the Box partnered with LG Ad Solutions to launch “Jackmas,” a 24-day holiday promotion featuring exclusive offers and daily deals designed to drive brand awareness and purchases through meaningful engagement. Execution centered on a 12-hour LG Smart TV Native Roadblock, which delivered 100% share of voice on the Home Screen and prominently featured QR codes. The campaign expanded Jack in the Box’s audience by 62%. Cost-per-reach efficiency improved by 10%, while the roadblock drove 7,800 QR scans.
Credits: Karen Lurry, Senior Sales Director, LG Ad Solutions James Huang, Head of Design, LG Ad Solutions

Retail/E-Commerce: DSW Peak Season Perfection by DSW x Movable Ink for DSW
DSW partnered with Movable Ink to deliver a holistic, data-driven holiday strategy. Nine personalized experiences across email and push combined out-of-the-box features with custom apps requiring minimal manual effort. Highlights included an API-powered “Holideals” module surfacing weekly offers, dynamic GIFs, gender-based targeted New Arrivals, and a personalized abandoned cart push that lifted CTR 11% and revenue 17%. Modular content blocks, polls, and VIP experiences built urgency and excitement, resulting in a 39.18% YoY click increase, 9.08% revenue lift, and $5.7M incremental revenue.
Credits: Sarita Patel, Director CRM, DSW Maria Lee, CRM Manager, DSW Natalia Moncanut, Sr Digital CRM Specialist, DSW Haley Lobban, CRM Ops Specialist, DSW Heather Gentry, CRM Ops Specialist, DSW Lizzie Gagianas, Senior Graphic Designer, DSW Abbey Phillips, Digital Designer, DSW Kathryn Langenderfer, Lead Copywriter, DSW Caeli Barnes, Copywriter, DSW Jonathan Flaugher, Copywriter, DSW; Android In-Store Retail Media by T-Mobile by T-Mobile Advertising Solutions for Google Android
The Android In-Store Retail Media campaign by T-Mobile transformed retail spaces into brand engagement channels from June to December 2024. Leveraging 10,000+ stores, 35,000 in-store digital screens, and near-store DOOH, the campaign reached millions of T-Mobile and Metro shoppers at the point of purchase while educating store associates. Highlighting Android’s innovative features elevated brand perception from functional to premium. Across in-store touchpoints, the initiative drove measurable sales, brand lift, and employee advocacy, proving that retail media can simultaneously influence immediate purchase and long-term brand affinity.
Credits: Marcelo Barreto Industry Lead, Media Sale T-Mobile Advertising Solutions Cortney Hafkin Sr Account Manager, Media Sales T-Mobile Advertising Solutions; PATRÓN FY25 Website Redesign: A Seamless Luxury Shopping Experience by Razorfish for Patrón Tequila
PATRÓN undertook a bold redesign of its global website to future-proof the brand’s digital presence and deliver a best-in-class luxury shopping experience. The new PATRÓNTequlla.com integrates storytelling, elevated visuals, and seamless e-commerce functionality, designed to captivate the modern tequila enthusiast. Built on a flexible design system, the site reduces friction in purchase paths, features dynamic product detail pages, and celebrates PATRÓN’s handcrafted Mexican heritage with premium digital craftsmanship. Early results have shown 10X increase in purchase clicks and significant upticks in engagement and scroll depth.
Credits: Anders Elmgren - Manager, Data Instrumentation, Razorfish    Ariel Ibarra Bustos- Experience Technology Associate Director, Razorfish    Bryan Allen - Director, Technology , Razorfish    Coco Hull- Copywriter , Razorfish    Colin Walsh - VP, User Experience Director , Razorfish    Danielle Verhaeghe - Director, Program Management , Razorfish    Daniel Vasquez - Design Directo, Razorfish    r David Iglesias - Vice President, Group Design Director , Razorfish    Duyen Pham - Manager, Engineering , Razorfish    Emilia Kacperak - SEO Strategist , Razorfish    Evelyn Chang - Associate Director, Technology , Razorfish    German Medina - Experience Technology Engineer , Razorfish    Gil Blattner - Group Vice President, Client Partner , Razorfish    Jacinta Yong - Director, Program Management , Razorfish    James Allen - Senior Vice President, Executive Creative Director , Razorfish    John Vasquez - Associate Director, Engineering , Razorfish    Jonathan Davis - Associate Creative Director , Razorfish    Kathryn Platz - Associate Director, SEO , Razorfish    Kyle Lusk - Vice President, Strategy , Razorfish    Lauren Gembus - SEO Strategist , Razorfish    Mark Zimmerman - Director, SEO , Razorfish    Nina Schmid - Associate, Program Management , Razorfish    Nixin Weng - Designer , Razorfish    Robert Williams - Director, QA , Razorfish    Travis Lafferty - Account Director , Razorfish    Shannon Leigh - VP, Production Director , Razorfish    Patrón® TEAM CREDITS Melanie Alestra - Digital Marketing Manager Serena Kolber - Senior Director, Brand Media & Digital Marketing D-J Hageman - Vice President

Sports: El Béisbol Es Otra Cosa Campaign by The Remezcla Agency for Major League Baseball
MLB's "El Béisbol Es Otra Cosa" campaign celebrated the game’s deep roots in Latine culture, turning the spotlight on the communities who’ve shaped it for generations. Recognizing that Latino players make up one-third of MLB rosters while Latino fans represent the fastest-growing audience segment, the campaign moved beyond heritage month gestures to establish a foundation of year-round cultural authenticity. The results were transformative: 405.5 million impressions, 15+ million video views, and 86% positive sentiment—16 percentage points above MLB's benchmark.
Credits: Morris Dávila - Executive Creative Director, Remezcla Daniel Gonzalez - Creative Director, Remezcla Neylu Longoria - VP, Account Management, Remezcla Ana Calapa - Account Director, Remezcla Ivonne Ruiz - Senior Account Manager, Remezcla Marianne Espinoza - Head of Production, Remezcla Rafael Urbina - Senior Producer, Remezcla Djatmiko Waluyo - Creative Producer, Remezcla Helena Pulido - Producer, Remezcla Jemilly Castro - VP, Strategy, Remezcla Priscilla Martinez Rodriguez - Senior Social Strategist, Remezcla Katro Rodriguez - Creative Director, Design, Anomalo Estudio Cinthia Castañeda Fernández - Art Director, Design, Anomalo Estudio Felipe Perez - Art Director, Design, Anomalo Estudio Karin Timpone – Executive Vice President, Chief Marketing Officer, Major League Baseball Lauren Fritts – Senior Vice President, Brand and Experiential Marketing, Major League Baseball Scott Weisenthal – Senior Vice President, Creative and Content Marketing, Major League Baseball Steven Tyler – Director, Global Brand Management, Major League Baseball Melanie McHugh – Manager, Marketing Special Projects, Major League Baseball Ileana Peña – Senior Director, Communications, Major League Baseball Geoff Proud – Vice President, Creative Studio, Major League Baseball Matt Mantyla – Director, Production, Creative Studio, Major League Baseball Palmira Rios Segura – Producer, Creative Studio, Major League Baseball Lucas Stevenson – Director, Creative Content, Major League Baseball Chanel Zapata – Senior Coordinator, Global Marketing Strategy, Major League Baseball Joshua Vazquez – Manager, Global Brand Partnership, Major League Baseball Javier Román – Senior Manager, Spanish Social Editorial, Major League Baseball Doug Gausepohl – Senior Director, Social Editorial, Major League Baseball Carey O’Neill – Senior Manager, Audience Development & Planning, Major League Baseball Brian Stack – Director, Audience Development & Planning, Major League Baseball Saskia d'Altena - Executive Producer, Easy Mondays Asori Soto - Executive Producer, Easy Mondays Mariana Ramos - Producer, Easy Mondays Adam Braun - Producer, Easy Mondays Berenice Brino - Producer, Easy Mondays Carmelo Varela - Director, Easy Mondays Andrew Garcia - Director, Easy Mondays Franklin Ricart - Director of Photography, Easy Mondays Sebastian Zel - Composer Benjamin Soiefer - Sound Mixer, Sandblast Productions Theo Le Sourd - Editor, Modern Post Josh Bohoskey - Color, Rare Medium VFX - Ratio; PMG & CKE Restaurants Transform Live Sports Advertising into a Measurable Growth Driver by PMG for CKE Restaurants
Facing pressure to make every media dollar count, CKE made live sports work not just for awareness, but for performance. In partnership with PMG, they didn’t just tweak the system, they reimagined it. The result was a dual-channel strategy across professional and college football that brought accountability to the category. With custom creative, hyper-local targeting, and a measurement framework that linked media exposure directly to in-store and digital transactions, PMG & CKE Restaurants reshaped the expectations for what live sports media can deliver.
Affiliated Agency: n/a
Credits: n/a; Milk's Got Game™ by The Dairy Alliance for The Dairy Alliance
“Milk’s Got Game” wasn’t just about nutrition, it was about reclaiming the spotlight and showing a new generation of athletes why real dairy milk remains unmatched for performance. The campaign featured NIL partnerships with college football and basketball standouts who became the faces of real dairy milk, embodying strength, endurance, and determination both on and off the field. The campaign achieved 352 million social impression, 72,000 engagements and drove the sale of 604 million gallons of milk in 2024, a +1.2% increase in Southeast milk consumption.
Credits: The Dairy Alliance Marketing Team ESM (thisisesm.com) Ink Link Marketing (Public Relations) GALE Agency (Advertising)

Technology: Hardware or Web Services: JMGO Color Challenge by muse per se for JMGO
IFA 2024 was the first time that digital projector brand JMGO had attended a trade show with a B2C communications focus highlighting its new flagship N1S Ultimate projector. JMGO with the aid of muse per se didn’t just overcome challenges at its first IFA, it broke through to an entirely new level of public attention, with triple-digit increases in share of voice and search index, extensive news coverage, and best-of-event awards that led it to eclipse multiple bigger competitors with much larger budgets.
Credits: Sunny Wang, CEO, muse per se Yiming Zhan, Account Manager, muse per se Meeya Mi, Account Executive, muse per se; Nothing Personal, Just Browsing by Mediaplus North America for Mozilla Firefox
Mozilla Firefox set out to increase browser consideration and daily active users despite limited budgets and a crowded privacy-focused market. Mediaplus North America launched a test campaign in Chicago targeting “Principled Trailblazers”—a tech-savvy Gen Z audience. The cheeky “Nothing Personal, Just Browsing” campaign used a mix of social, digital, OOH and unconventional placements like bathroom ads. All seven brand lift studies showed gains in awareness and recall. Most notably, Firefox saw a direct usage increase in Chicago, with 11K more iOS users and 3K more desktop users.
Credits: Laura Kavanagh - Head of Media, Mediaplus North America Jasmine Presson – Chief Strategy Officer, Mediaplus North America Tam Alesi - CEO, Mediaplus North America; Your Home Speaks You - Samsung SmartThings Hub by Razorfish for Samsung
Somewhere between the Jetsons and the latest Google Home campaign, home automation lost its magic. A relentless focus on convenience and ease of use had most homeowners feeling like smart products were unnecessary. Razorfish brought back the magic for Samsung, creating a data-informed, shoppable experience that made home automation feel joyful and personal. There is a growing interest in self care and home automation is a solution to at least some of that stress; a way to reduce the burdens of “adulting” chores and home life.
Credits: Anthony Yell, Chief Creative Officer, Razorfish Nick Gawith, EVP, Executive Creative Director , Razorfish Kim Morgan, GVP, Group Creative Director , Razorfish Ashwath Ganesan, SVP Brand Strategy , Razorfish Nadine Zaiour, Director Strategy , Razorfish Emily Armistead, Associate Creative Director , Razorfish Jesse Mireles, Associate Creative Director , Razorfish Mike Reger, Associate Creative Director , Razorfish Stephanie Pavin Master, VP, Group Creative Director , Razorfish Daniel Portuga, VP, Group Creative Director , Razorfish Anna Mejia, Creative Director , Razorfish Louie Dahlquist, Creative Director , Razorfish Erika Flores, Experience Design Director , Razorfish Alexa Llosa, Associate Experience Design Director, Razorfish Dasol Jung, Associate Creative Director , Razorfish Sam Stringer-Hye, Associate Design Director , Razorfish Neil Kirkpatrick, Associate Creative Director , Razorfish Elizabeth Kurrels, Senior Designer, Razorfish Diana Murphy GVP, Group Content Strategy Director, Razorfish Shaina Oliphant, Associate Content Strategy Director, Razorfish Jason Fuhrman, VP, Group VFX Director , Razorfish Brandi Johnson, Supervising Producer, Razorfish Mason Hiteshew, Senior Motion Designer, Razorfish Adam Brawerman, Senior Motion Designer , Razorfish Carlos Mora, Motion Designer , Razorfish Eric Renshaw, Associate Motion Design Director, Razorfish Jacob Minkus, Associate Motion Design Director, Razorfish

Travel/Tourism Campaigns: TOURISM IRELAND Halloween Email Series by Zeta Global for Tourism Ireland
Ireland is known for James Joyce, lush landscapes and charming pubs — put spooky destinations? Tourism Ireland positioned the country as a Halloween destination and spotlighted Derry Londonderry and the Púca Festival. “No tricks, just treats” was part of the seasonal redesign. Using savvy email analysis that targeted top Call to Action sites, the campaign, boasting a colorful, informative newsletter, generated an average open rate of 27.88%, across 10 global markets. The festive Irish spirit gave Halloween a travel boost.
Affiliated Agency: NA
Credits: KRIS GEIST, Executive Creative Director, Zeta Global CHRISTINE CUCUZZA, Global Creative Director, Zeta Global TYLOR LOPOSSER, Associate Art Director, Zeta Global ANDRÉA FORSYTHE, Art Director, Zeta Global MELISSA AVANZATO, Senior Copywriter, Zeta Global KAY DOYLE, Traffic Manager, Zeta Global STEPHANIE D'SA, VP, Strategic Consulting, Zeta Global VERIKO KVARTSKHAVA, Senior Manager, Strategic Consulting, Zeta Global GAŠPER JAMŠEK, Senior Director, Delivery Management, Zeta Global TIM BRUCE, Account Director, Zeta Global; The Holiday City Swap by Destination Toronto / Ottawa Tourism for Destination Toronto / Ottawa Tourism
Destination Toronto and Ottawa Tourism partnered to drive regional travel during the 2024 holiday season. The campaign used lifestyle influencers from each city to tout various attractions, often in real time. The work used holiday nostalgia and the joys of cultural exploration to amplify each city’s singularity. Nearly 9 million people got the message, garnered over 5.6 million engagements, 7.8 million video views and 87,000 clicks to landing pages. The Holiday City Swap was transformed into inspired travel.
Affiliated Agency: #paid is an influencer marketing agency and platform that connects brands with creators to deliver authentic, impactful campaigns.
Credits: Destination Toronto: Jeremy Maunder, Director, Content and Communications, Destination Toronto Aimy Thai, Marketing Manager, Destination Toronto Ivie Ndep, Marketing Manager, Destination Toronto Ottawa Tourism: Andy Akangah, Marketing Manager, Ottawa Tourism Megan Peckford, Director Marketing, Ottawa Tourism #paid: Olivia Sehi, Senior Client Success Manager Alexandra Welzel, Vice President, Brand Strategy; California Resilience: Turning Wildfire and Market Declines into $47M in Recovery Revenue by The Shipyard for Visit California
California’s tourism industry faced two big challenges in 2025: the LA wildfires and declining Canadian visitors. To regain tourists, Shipyard/Visit California launched a detailed four-part media plan to promote the city's culinary scene, cinematic attractions and 25% accommodation discounts in the West and nationwide. The “California Loves Canada” campaign tried to quell political dissatisfaction, note Canadians contributions to the state and reinforce California’s beauty and distinctions. This welcoming multichannel effort generated over 2.6K hotel bookings and $5.8M in revenue.
Affiliated Agency: Havas Media Network
Credits: o Beth Shaini, VP, Media, The Shipyard o Lori Richards , Associate Media Director, The Shipyard o Emily Bonsignore, Associate Media Director Paid Social, , The Shipyard o Rachel Smutney, Account Director, The Shipyard o Michelle Mcintosh, Senior Account Supervisor, The Shipyard o Caroline In de Braekt, Account Manager, The Shipyard o Kate Hinder, Senior Media Planner, The Shipyard o Christina Staal, Executive Producer, The Shipyard o Matt Falkenthal, Associate Creative Director, The Shipyard o Kerry Krasts, Executive Creative Director, The Shipyard o Mauro Borges, Creative Director, The Shipyard o Jenny DeVico, Art Director, The Shipyard o Emily Moe, Senior Designer, The Shipyard o Lindsey Reynolds, Senior Art Director, The Shipyard o Rachel Curry, Copywriter, The Shipyard

Wildcard: AMCN Aloha Paradise Vacation Giveaway by Zeta Global for GMR | AirMedCare Network
Hawaii is a travel paradise, though the distance and costs are high. To encourage people to retain or sign up for AMCN (AirMedCare), the company got creative. Its digital giveaway married a dream trip to Hawaii to the importance of emergency care. The adventure imagery, lush beaches and coral reefs, was enticing. And there were bonus entries for renewals. The tropical twist saw a 28% lift in conversion rates and an 81% lift in revenue. Aloha!
Affiliated Agency: NA
Credits: Kris Geist, Executive Creative Director, Zeta Global Christine Cucuzza, Global Creative Director, Zeta Global Tylor Loposser, Associate Creative Director, Zeta Global Kieran Grant, Art Director II, Zeta Global Steph Fung, Digital Production Designer, Zeta Global Mike Wilson, CD, Copywriter, Zeta Global Marie Schultz, Senior Copywriter, Zeta Global Kay Doyle, Traffic Manager, Zeta Global Tracy Mueller, VP, Client Strategy, Zeta Global Trela Williams, Senior Account Director, Zeta Global Shalaina Ocasio, Account Director, Zeta Global Kate Price, Associate Account Director, Zeta Global Sarah Baker, Senior Manager, Digital Strategy, Zeta Global Amy Dirker, Web Content Manager, Zeta Global; Minnetonka Moccasin by Mediaplus North America for Minnetonka Moccasin
The nearly 80-year-old handcrafted footwear brand radically shifted its marketing focus. The new strategy centered on search and shopping campaigns, targeting consumers ready to buy. The family-owned company even tested an aggressive Google Ads push and discovered less is more. With a smaller budget, the campaign delivered a 20% YoY revenue increase, driven by more efficient outlay and higher conversion rates. Return on ad spend improved by 14%. The heritage brand discovered data-driven audience tactics went the distance.
Credits: Jasmin Presson - Chief Strategy Officer, Mediaplus North America Laura Kavanagh – Head of Media, Mediaplus North America Sam Cinquemani – Media Director, Mediaplus North America Rickie Banister – Associate Media Director, Mediaplus North America Harrison Gross – Search Manager, Mediaplus North America; Mid-Century Modern S1 by Publicis Imagine for Hulu
Imagine a gay version of “Golden Girls” and you have Hulu’s “Mid-Century Modern” — three men and a mother in Palm Springs. The LGBTQ+ community became key to the cross-media placements, even throwing Grindr into the mix. The “chosen family” storyline scored with its target audience. From TikTok influencers to specific neighborhood billboards, all media embedded the show into the fabric of the community. Visibility pays. “Mid-Century Modern” debuted as the 10th most-watched show across all streaming platforms.
Credits: Sharon Bodie, VP, Originals Media, Hulu Caty Burgess, Campaign Manager, Hulu Brianna Lopez, VP, Originals Marketing, Hulu Perry Seaman, Executive Director, Original Content Marketing, Hulu Luiza Multini, Associate Manager, Originals Marketing, Hulu Brittany Mehciz, Vice President, Social Media & Influencer Marketing, Hulu Jessica Phelps, Senior Manager, Paid Social, Hulu Maura McCartan, EVP, Business Lead, Publicis Imagine Catherine Krug, SVP, Strategy & Investment, Publicis Imagine Felix Morritt,VP, Strategy & Investment, Publicis Imagine Lisa Kliman, Director, Strategy & Investment, Publicis Imagine Eliana Velasco, Associate Director, Strategy & Investment, Publicis Imagine

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