2017 Finalists

Members' Choice Awards
You know you have an opinion - tell us who deserves an OMMA Award this year! Vote for your favorite brands and agencies in each of the following categories ( Online Advertising Creativity, Online Marketing ).

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Online Advertising Creativity

Advertising/Promotion Website or Microsite
New Jersey's Business Campus - Kearny Point Website by Ready Set Rocket for Hugo Neu
The Pure Impact Campaign by Catapult for Pure Point Financial
CamelBak Ecommerce Experience by Digital Surgeons for CamelBak
Animation
Cat Tricks With Rufus by People for the Ethical Treatment of Animals (PETA) for People for the Ethical Treatment of Animals (PETA)
The Mighty Concord by Genuine for Welch's
The Skinny on Chronic Dry Eye by Shire for eyelove
Artificial Intelligence
Saving Lives with Artificial Intelligence by Federation for Internet Alerts for Federation for Internet Alerts
Watson Ads by The Weather Company, an IBM Business for For Multiple Campaigns
ROMBOT by UM Romania for Kandia Dulce / ROM Authentic
Banner: Standard/Flash/Rich Media
Year End 2016 by BKV for Environmental Defense Fund
American Heart Association: Amgen Banners by Slingshot, LLC for American Heart Association/Amgen
Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
Content Marketing: Single Execution
Conan Works Out With Wonder Woman Gal Gadot by Conaco and Turner for Warner Bros/Wonder Woman
Beautiful Adjustments by The VIA Agency for T. Rowe Price
American Beauty by MullenLowe Mediahub for Harley-Davidson
Content Marketing: Campaign
WP BrandStudio & Bank of America Responsible Growth Series by WP BrandStudio for Bank of America
Garage Sessions by Live Nation for Pennzoil
The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
Contest/Promotion/Sweepstakes
Scary Pump Rooms by 360PR+ for Tommee Tippee
Garage Sessions by Live Nation for Pennzoil
#MyOreoCreation by 360i for Mondelez International/OREO
Email: Single Execution
Hilton Honors Anniversary email by Hilton for Hilton
eService Functionality by Liberty Mutual Insurance for Liberty Mutual Insurance
AMC Theatres E-Receipt by DEG for AMC Theatres
Email: Campaign
CAT by Liberty Mutual Insurance for Liberty Mutual Insurance
Trending Stories Campaign by Dow Jones for The Wall Street Journal
Harley-Davidson Street Rod and Road King Announcement Campaign by Oracle Marketing Cloud for Harley-Davidson
Home Page Takeover
Fast Company/Slow Company by Goodby Silverstein & Partners for Adobe Sign
Black Mirror Season 3: Unblockable Ads by MullenLowe Mediahub for Netflix
Humor
Josh & Donny's Supercool Superstore for Men by CP+B for Fruit of the Loom
Viralocity: Linsanity by Viacom Velocity for Lyft
Torque Toons by WP Engine for Torque Magazine, a WP Engine Publication
Interactive Creative
TIMBERLAND “MADE TO FLEX” VIRTUAL FLEX TEST by PadSquad + Timberland for Timberland
Mobile video gold: Disney's Interactive Mobile Video for Pirates of the Caribbean by AdColony for Disney
Best Western's 360-Degree Scavenger Hunt Video by Ideas Collide and 11 Dollar Bill for Best Western Hotels & Resorts
Gaming
NBA 2K Boost by CP+B LA for NBA 2K
Beyblade Burst by RED Games for Hasbro
Earn Your Power by MullenLowe Mediahub for Netflix -- Iron Fist
Mobile: Single Execution
IHG iMessage App by InterContinental Hotels Group (IHG) for IHG
Impractical Jokers Surprise and Delight Hawaii Premiere by truTV for truTV
Dunkin' Donuts Waze On The Go Ordering by Trilia Media/Dunkin' Donuts for Dunkin' Donuts/Trilia Media
Mobile Marketing: All Mobile Campaign
Propel on Pandora by Pandora for Propel
Nespresso: Answer The Call of Coffee by Contobox and MEC for Nespresso
Holiday Tablescape by By & Large for Ashley HomeStore
Mobile: App
Bethany Hamilton Damon™ Smile Emoji Keyboard by Ormco Corporation for Ormco Corporation
AT&T and Conan in NYC: Catch Coco App by Conaco and Turner for AT&T
Selfeo App by Perficient Digital for Selfeo
Mobile: Integration Cross Platform
#OMGB Home of Amazing Moments by Expedia Media Solutions and VisitBritain for VisitBritain
New York Lottery Campaign by Undertone for New York Lottery
COVERGIRL; Celebrating The Diversity Of Beauty by Zenith for COVERGIRL
Music/Sound Effects
The Line Up Song by UM MENA for The Coca-Cola Company
The One Moment by Neo@Ogilvy for Morton Salt
Coolin' Down With Sasquatch by Carmichael Lynch for Jack Link's
Native Advertising: Single Execution
F-PACE Launch by Mindshare for Jaguar
The Z List by Refinery29 for Hollister
American Beauty by MullenLowe Mediahub for Harley-Davidson
Native Advertising: Campaign
The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
On the run with Pablo by MullenLowe Mediahub for Netflix -- Narcos
Roll Up Our Sleeves by MullenLowe Mediahub for Shinola
Photography
WP BrandStudio & Cleveland Clinic Empathy By Design by WP BrandStudio for Cleveland Clinic
In Pursuit of the Shot by Canon Europe/Reuters for Canon Europe
Discover Tunisia with Huawei P9 by UM MENA for Huawei
Programmatic Creative
Subway France - You're the Chef by S4M for Subway France
Kia Achieves 92% Video Completion Rate with Amobee Multiscreen Video, Surpassing Industry Benchmarks by 48% by Canvas & Innocean for Kia Motors
A Hero Inside Us All by Mediabrands SF for GoPro / GoPro Hero 5
Rich Display Media: Single Execution
Garmin vívoactive Campaign by Undertone for Garmin
They're Swedish-Ish by true[X] for Swedish Fish
Letters from the Great War by MullenLowe Mediahub for PBS
Rich Media: Campaign
Nespresso: Answer The Call of Coffee by Contobox and MEC for Nespresso
Scotiabank: Retirements on the Right Page by Contobox and PHD for Scotiabank
NFL Sunday Ticket Rich Media Campaign Drives 20% Sales Increase by iCrossing for DIRECTV
Search Marketing: SEM Campaign
Layering DSA with RLSA for ForRent.com by Jellyfish Online Marketing US for ForRent
Intel: Cross-channel Integration - Creating a Seamless and Consistent Customer Experience by iProspect for Intel
A Runaway Success: How NetElixir Helped Ames Walker Grow Revenues 25% by NetElixir for Ames Walker
Search Marketing: SEO Campaign
VOICE-DRIVEN: UNCOVERING THE SECRETS OF GOOGLE's “ANSWER BOX” OPTIMIZATION. BY ACRONYM FOR SCOTTS MIRACLE-GRO by ACRONYM for SCOTTS MIRACLE-GRO
DIRECTV’s SEO Program Succeeds in A New TV Era with a 56% YoY Increase in Non-Brand Traffic by iCrossing for DIRECTV
Playtex® Sport® SEO Strategy Results in #1 Keyword Ranking by Beeby Clark+Meyler for Edgewell Personal Care: Playtex® Sport®
Social: Facebook Campaign
#DefineYourDream by T3 for Capital One
Minivations by Goodby Silverstein & Partners for Comcast/XFINITY
Impractical Jokers: Comic Con 2017 by truTV for truTV
Social: Twitter Campaign
The Debate Headache by PHD for GlaxoSmithKline / Excedrin
TV Doctors of America by Cigna for Cigna
OREO Chocolate: Arriving in Style by Carat for Mondelez International
Social: Use of Single Platform, Other
PUMALabs Launch by 1000heads for PUMA
Coty x Miu Miu “7 Holiday Sins” by Collectively, Inc. for Coty
13 Whispers That Got Teens Talking by MullenLowe Mediahub for Netflix -- 13 Reasons Why
Social: Campaign Across Platforms
Degrees of Perfect: The Next Level by GSD&M and Lennox for Lennox
Got No Strings by PMG for Beats by Dre
LISTEN by Viacom Velocity for Viacom
UX/UI
Next Gen by T-Mobile for T-Mobile
Mars.com Global Website by Rockfish for Mars, Inc.
User-Generated Content
And the Nestie Goes To… Nest and Resolution Media Partner to Award the Best Video Captured by Nest Cam! by Resolution Media for Nest
Fanta Co-Creation Relaunch by UM Sydney for The Coca-Cola Company / Fanta
Meet An Owner by Carmichael Lynch for Subaru
Video: Facebook
SNICKERS Halloween Hungry Recipe Videos by Fanscape for SNICKERS
The Line Up Song by UM MENA for The Coca-Cola Company
The One Moment by Neo@Ogilvy for Morton Salt
Video: Single Execution, Other
One Moment by True North Inc. for Make-A-Wish America
“Step Up: High Water” Teaser Trailer by YouTube Red for YouTube Red
BMW's Road to Coachella by Mirrored Media for BMW
Video: Campaign
Best Day of My Life by MediaCom for Shell
Kin Community & Nordstrom Rack 2016 Partnership by Kin Community for Nordstrom Rack
TV Doctors of America by Cigna for Cigna
Viral Campaign
The Debate Headache by PHD for GlaxoSmithKline / Excedrin
Aubrey Plaza Smokes Weed with Weed Nuns by Gunpowder & Sky for The Little Hours
The One Moment by Neo@Ogilvy for Morton Salt
Virtual Reality/Augmented Reality
Studio 360 by CTP for Frightened Rabbit, Chelsea Wolfe, Beach Slang, Twin Peaks, Basement, PINS, and the Subways
Las Vegas in 360 by R&R Partners for Las Vegas Convention & Visitors Authority
The First Olympics in VR by NBCUniversal for Samsung
Wearables/IoT Platform
Spyder U.S. Ski Team Jackets by Blue Bite for Spyder
Alexa-Enabled Hotel Room by InterContinental Hotels Group (IHG) for Crowne Plaza Hotels
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Online Marketing

Activism/Public Service
Nursery Rhyme by CTP for Save The Children
One Moment by True North Inc. for Make-A-Wish America
Poverty Line Prices by Goodby Silverstein & Partners for Tipping Point Community
Apparel/Fashion
Women's Marketing x PAIGE #LIVEINIT by Women's Marketing for PAIGE Denim
50 Styles, 50 States by Collectively, Inc. for Old Navy
Celebrating the Season of Substance by MullenLowe Mediahub for Shinola
Automotive: Campaign
Jeep: Unclimbed by UM Canada for Fiat Chrysler Automobiles / Jeep
BMW's Road to Coachella by Mirrored Media for BMW
American Beauty by MullenLowe Mediahub for Harley-Davidson
Beverage (alcoholic)
T.R.I.P. Through The Multiverse by Adam Ritchie Brand Direction for The Lights Out + Aeronaut Brewing Co.
Too NTENZ: A Colossal Clusterfest Popumentary (Jose Cuervo/Comedy Central) by Viacom Velocity for Jose Cuervo
Find Otherness by The VIA Agency for Three Olives Vodka
Beverage (non-alcoholic)
Stay Grounded by ITO EN for matcha LOVE
The Line Up Song by UM MENA for The Coca-Cola Company
Destination Coke Endcap by Rockfish for Diet Coke
Business-to-Business Campaigns
Tables of Content by Google for YouTube
“Did you mean MailChimp…?” by PHD for MailChimp
HP OfficeJet Pro: “Meet the Intern” by Collectively, Inc. for Hewlett-Packard
Consumer Packaged Goods
NowThis x Kleenex: Everyday Care Heroes by NowThis (Group Nine Media) for Kleenex
3 Musketeers: Throw Shine by Tribal Worldwide for MARS, Inc.
#BerryTogether Campaign by Driscoll's for Driscoll's
Entertainment: Movies
"I Just Want to Watch the Game!" by UM LA for Sony / Spider-Man: Homecoming
"This is Everything" Gigi Gorgeous Campaign by YouTube Red for YouTube Red
The Secret Life of Pets by Fullscreen for Universal Pictures
Entertainment: Games/Music/TV/Other
Time: The Kalief Browder Story by Spike for Spike
The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
Fashion/Beauty/Cosmetics: Campaign
Burt's Bees Campaign by Undertone for Burt's Bees
The Healing Project by PHD for Unilever / Vaseline
VH1’s America’s Next Top Model + Rimmel London’s #ANTMLOOK by Viacom Velocity for Rimmel London
Financial Services
#DefineYourDream by T3 for Capital One
Beautiful Adjustments by The VIA Agency for T. Rowe Price
Fly Faster Than You Think by MullenLowe Mediahub for JetBlue Card
Health/Wellness: Campaign
The Healing Project by PHD for Unilever / Vaseline
TV Doctors of America by Cigna for Cigna
Don't Treat Yourself by Mindgruve for UnityPoint Health
House/Home Campaign
Degrees of Perfect: The Next Level by GSD&M and Lennox for Lennox
Pulte Homes National Social Media Campaign by Fullscreen for Pulte Group, Inc. / Pulte Homes
Elite SEM and American Home Shield Use Paid Search to Boost YoY Sales by Elite SEM for American Home Shield
Pharmaceuticals
AUVI-Q Returns to Market by MARC USA|Results:Digital for AUVI-Q/Kaleo Pharmaceuticals
The Debate Headache by PHD for GlaxoSmithKline / Excedrin
Myrbetriq Country Music Association Awards (CMAs) Campaign by Astellas Pharma US, Inc. for Myrbetriq
Retail
Our Name Is Our Biggest Problem, Too by Overstock.com for Overstock.com
#SantaProject by Carat for Macy’s
PUMALabs Launch by 1000heads for PUMA
Sports/Live Events
CMA Fest 2017 Recap Videos by Universal Music Group Nashville for Universal Music Group Nashville
ESPN Pick it to Give it Campaign by Resignation Media for ESPN
The Ultimate Showdown by MullenLowe Mediahub for Netflix -- Iron Fist
Technology : Gadgets & Devices
Logo Snow Days @Aspen Gay Ski Week & AT&T by Viacom Velocity for AT&T
Google Store: #HolidaysByUs by FleishmanHillard for Google Store
A Hero Inside Us All by Mediabrands SF for GoPro / GoPro Hero 5
Technology/Web Services
CableMover Campaign by Goodway Group for Cable & Telecommunications Association for Marketing (CTAM)
“Did you mean MailChimp…?” by PHD for MailChimp
How iCrossing Helped AT&T Launch DIRECTV NOW & Obtain 1.2MM Subscribers by iCrossing for DIRECTV NOW
Travel/Tourism Campaigns
Discover Your Aloha by Expedia Media Solutions and The Hawai'i Tourism Authority for The Hawai'i Tourism Authority
The hidden gems of Norway by VG Partnerstudio for Innovasjon Norge
Delta "Two Words" by Moxie for Delta Air Lines
Website Campaign
BASIC Brandbeats by BASIC for BASIC
My Lease On Life by Springbox for The Nitsche Group
#BerryTogether Campaign by Driscoll's for Driscoll's
Business-to-Business Website
Opus Bank Website by Mindgruve for Opus Bank
BASIC Agency Site by BASIC for BASIC
UCI Corporate Site by Ready Set Rocket for Univision Communications Inc.
Causes/Charity/Non-Profit Organization Website
Amplifying the Mission: BGCA Site Redesign by PMX Agency for Boys and Girls Clubs of America
UL Xplorlabs by Genuine for UL
Join4Kami.org by Ciceron for Be The Match / Ciceron
Entertainment: Games/Movies/Music/Sports/TV
Record Store Day 2017 by Universal Music Group Nashville for Universal Music Group Nashville
Josh Turner “Deep South” Instagram Takeover by Universal Music Group Nashville for Universal Music Group Nashville - Josh Turner
Sky Zone Website Redesign by HYFN for Sky Zone
Fashion/Beauty/Cosmetics Website
Chrome Industries eCommerce Platform by BASIC for Chrome Industries
KEEN eCommerce Platform by BASIC for KEEN
bareMinerals: Beauty Made Easy by Fluid for bareMinerals
Health/Wellness Website
HelloFlo - Normalizing the Conversation About Women's Bodies by SheKnows Media for SheKnows Media
myeyelove.com by Shire for eyelove
Retail/Restaurants Websites
Domino's Wedding Registry by CP+B for Domino's
Injinji by Digital Operative, Inc. for Injinji
Chrome Industries eCommerce Platform by BASIC for Chrome Industries
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