Online Advertising Creativity

Advertising/Promotion Website or Microsite - Content

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON

SapientNitro created a job opportunity no real biker could resist: to cover 15,000km and 20 countries on a Harley. "Greatest Rides" showcased the journey of contest winner Luis Castilla, and built a community for riders to find and share their own Greatest Rides. The results included 400,000 website visits and 3,800 test rides taken on some of the world’s most awesome touring bikes (resulting in an explosion of Harley sales).

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

Make Time for Snapple: The Half 'N Half Machine by The Richards Group for Dr Pepper Snapple Group

Afternoon lulls happen. To create some excitement, Snapple created the Half ’N Half Machine, an interactive experience that encourages afternoon breakers to let their imaginations run wild. The Machine allows breakers to create hybrid animals such as the Pengerfly, which is half-penguin and half-butterfly, the Leagle (half-lion, half-eagle); and the Monkitten (half-monkey, half-kitten). All of these bizarre yet somewhat adorable animals are sharable across social sites in an engaging GIF form. Brand metrics are now in the 96th percentile, with huge increases in brand awareness.

Credits: Dr Pepper Snapple Group Brent Chism, Director of Marketing Jimmy McClain, Brand Manager Nita Sherrard, Brand Manager The Richards Group Brian Linder, Brand Creative/Art Director Jack Westerholt, Brand Creative/Writer Nick Denman, Brand Creative/Art Director Maddie McDowell, Brand Creative/Writer Will Zamora, Brand Creative/Art Director Chris Ferrel, Digital Strategy Jessica Kingman, Digital Strategy Sam Nicholson, Digital Strategy Ashley Braithwaite, Digital Strategy Michelle Humphrey, Brand Planning Sean Donovan, Brand Management/Principal Robin Shelby, Brand Management Alan Morkovsky, Digital Project Management/Project Manager Muriel Gonzalez, Digital Development/Front-End Developer Jayr Sotelo, Motion Graphics/Director Nicole Spiros, Digital Project Management/Project Manager

Cocktail Lab by Razorfish for Patrón Spirits Company/Patrón Tequila

Don't you wish you could have your favorite bartender everywhere? Patrón Cocktail Lab is an intelligent platform that serves up personalized cocktail recommendations based on flavor, occasion or ingredients. Patrón is the first spirits brand to develop a skill for Amazon Alexa. In its first few weeks, Cocktail Lab captured big-time attention, driving a 38% increase in overall site traffic and 109% increase in cocktail page visits.

Credits: Jessie Bloede (Client Partner), Beth Stone (Planning Director), Rachel Barber (Sr. Project Manager), Hannah Barr (Associate Project Manager), Kevin Lane (Associate Creative Director), Mike Sakoonserksadee (Sr. Art Director), Emily Starolis (Sr. Copywriter), Luke Kiely (Associate Designer), Alexa Avila (Sr. Designer), David Jameson (Designer), Luther Himes (Sr. Motion Designer), Martin Davis (Experience Director), Hillary Oneslager (Experience Designer), Julia Kiley (Analyst), Wade Forst (Sr. Director, Emerging Experiences), Charles Fletcher (Technology Director, Emerging Experiences), Vasan Sundar (VP, Technology), Praveen Modi (Technical Architect), Robert Williams (Quality Assurance), Presentation Layer Engineers: Evelyn Chang, Henry Kean, Anthony Skinner, Joe Slater

Animation

LEGO Technic Shorts by Isobar for LEGO Systems, Inc

LEGO Technic is one of the most advanced LEGO building experiences, making it challenging to build awareness around younger kids. Isobar found ways to identify opportunities to better communicate the LEGO Technic brand within the larger LEGO brand. This was achieved by integrating the storylines from different themes together in series of short-form cutting edge stop-motion animated videos that fully embraced a cross-theme approach. The campaign was launched across LEGO owned channels (LEGO.com, Facebook, Instagram) resulting in over 3 million views.

Credits: Andrew Morse – Creative Director Robert Goeldner – Associate Creative Director Darren Bourque – Associate Creative Director Jake Silva – Art Director Amy Gale – Comms Director Jen Poirier – Account Director Allie DeBaere – Account Manager

A Parent’s Field Guide To The Little Monsters Of Summer Break by AOL for Clorox

Life can be messy. And AOL has teamed up with Clorox to embrace those ‘messy’ times. Don’t Stress The Mess campaign conveys a light-hearted message using the visually-appealing animation, where “little monster of summer brake” bring their parents joyful summer months. By showing animation as opposed to real pictures of children, AOL appealed to parents’ imagination and creativity, helping them celebrate the hectic but memorable parts of life. All animated little monsters are accompanied by the comical and heart-warming description, bringing the characters to life.

Credits: Mary Gail Pezzimenti - VP, Content Creation, Partner Studio by AOL Graham Nelson - Director of Innovation, Partner Studio by AOL Simon Black - Art Director, Partner Studio by AOL, Kate Moriarty - Content Strategist, AOL

Oreo Wonder Vault by 360i for Oreo

For years, OREO flavors have sparked conversations among the fans and driven tremendous growth for the brand. In 2016, 360i has connected product innovation to the overall brand equity by creating a hidden world of Wonderfilled. The audience was invited to imagine a world where OREO flavors are dreamed up. The objectives were to generate buzz, raise awareness and drive trial for new flavor release, which have been achieved through the use of VR videos, real-life events and social media, ultimately driving brand growth and

Affiliated Agency: Client: OREO, Marketing Agency: 360i, Production Company: Gentleman Scholar, Original Music: Nylon Studios, Public Relations: Weber Shandwick, Out of Home Production: Iontank, Food Packaging: Momentum

Credits: Client: OREO Patty Gonzalez, Director, OREO North America Elise Burditt, Brand Manager, OREO North America Sheera Hopkins, Manager, OREO Media & Content North America Jason Levine, Vice President, Biscuit Equity North America Marketing Agency: 360i Pierre Lipton, Chief Creative Officer, 360i Stuart Harricks, Group Creative Director, 360i Jeff Anderson, Group Creative Director, 360i Alex Shulhafer, Creative Director, 360i Daniel Bremmer, Creative Director, 360i Alex Augustinos, Associate Creative Director, 360i Declan Byrnes-Enoch, Associate Creative Director, 360i Marissa Cuconato, Copywriter, 360i Kaleigh McBride, Art Director, 360i Anna Morro, Senior Digital Producer, 360i Carly Salman, Senior Content Producer, 360i Josh Lenze, Group Account Director, 360i Lauren Fuller, Account Supervisor, 360i Kaine Cahill, Account Manager, 360i Shankar Gupta, VP Strategy, 360i Ryan McDaid, Senior Strategist, 360i Namrata Patel, Social Marketing Supervisor, 360i Production Company: Gentleman Scholar William Campbell, Creative Director, Gentleman Scholar Will Johnson, Creative Director, Gentleman Scholar Christina Roldan, Executive Producer, Gentleman Scholar Rachel Kaminek, Head of Production, Gentleman Scholar Macauley Johnson, Art Director, Gentleman Scholar Mike Tavarez, Art Director, Gentleman Scholar Tim Hayward, CG Supervisor, Gentleman Scholar Kirsten Noll, Senior Producer, Gentleman Scholar Joshua Harvey, Designer, Gentleman Scholar Paul Kim, Designer, Gentleman Scholar Hana Eunjin Yean, Designer, Gentleman Scholar Sarah Beth Hulver, Designer, Gentleman Scholar Jordan Lyle, Designer, Gentleman Scholar John-Patrick Rooney, Designer, Gentleman Scholar James Levy, Matte Painting, Gentleman Scholar Ben Grangereau, 3D Artist, Gentleman Scholar Mike Ko, 3D Artist, Gentleman Scholar Travis Mangaoang, 3D Artist, Gentleman Scholar Kevin Manning, 3D Artist, Gentleman Scholar Kyung Park, 3D Artist, Gentleman Scholar James Lane, Character Animators, Gentleman Scholar Sarah Wolfe, Character Animators, Gentleman Scholar Kevin Kim, Compositor, Gentleman Scholar Kevin Njoo, Compositor, Gentleman Scholar Bryan DeLoach, Storyboard Artist, Gentleman Scholar Original Music: Nylon Studios Christina Carlo, Executive Producer, Nylon Studios Halle Petro, Producer, Nylon Studios Rob Ballingall, Sound Design, Nylon Studios Public Relations: Weber Shandwick Susannah Frank, Senior Vice President, Weber Shandwick Chris Kooluris, Senior Vice President, Creative, Weber Shandwick Daniel Acker–Vice President, Creative, Weber Shandwick Katelin Koebbe, Account Director, Weber Shandwick Alan Keane, Group Manager, Weber Shandwick Lindsay Kaplan, Senior Account Executive, Weber Shandwick Lauren Corsaro, Senior Account Executive, Weber Shandwick Alex Bonomo, Assistant Account Executive, Weber Shandwick Devin Daly, Assistant Account Executive, Weber Shandwick Brittany Cummings, Group Manager, Weber Shandwick Out of Home Production: Iontank Brandon Barber, Creative Design and Fabrication Team, Iontank Chris Fuller, Creative Design and Fabrication Team, Iontank Chris Hammond—Creative Design and Fabrication Team, Iontank Craig Scheuer, Creative Design and Fabrication Team, Iontank Dan Thompson, Creative Design and Fabrication Team, Iontank Evan Miller, Creative Design and Fabrication Team, Iontank Jordan Parsons, Creative Design and Fabrication Team, Iontank Peter Streibig, Creative Design and Fabrication Team, Iontank Rob de la Cretaz, Creative Design and Fabrication Team, Iontank Ryan Labovick, Creative Design and Fabrication Team, Iontank Sean Shawgo, Creative Design and Fabrication Team, Iontank Stephen Streibig, Creative Design and Fabrication Team, Iontank Steve Gurysh, Creative Design and Fabrication Team, Iontank Tim Girone, Creative Design and Fabrication Team, Iontank Trevor Baker, Creative Design and Fabrication Team, Iontank Food Packaging: Momentum Jeff Jackson, VP, Account Director, Momentum Tyler McLellan, Account Executive, Momentum Amanda Greene, Director of Production, Momentum Jason Fisher, Associate Creative Director, Momentum

Banner: Standard/Flash/Rich Media

Jumping Larry by Epsilon for Supercell/Clash of Clans

As with any banner, Epsilon’s goal was to engage consumers, and win their clicks. Luckily, the agency had the help of Larry -- one of several instantly-endearing characters that make up Supercell’s hugely successful mobile game Clash of Clans. Sure to get anyone’s attention (198,000 daily installs, in fact), the mischievous cartoon skeleton simply pounds on the unit’s single call-to-action button. Despite this almost unfair talent advantage, kudos goes to Epilson for keeping the concept simple, and letting Larry do all the work.

Credits: Brendan McKenna, Epsilon, VP, Executive Creative Director Angeline Yeo, Epsilon, VP, Client Services Aaron Schneider, Epsilon, Associate Creative Director Mark Bell, Epsilon, Associate Creative Director Greg Killion, Supercell, Marketing and Video Artist Ryan Wener, Supercell, Director of Marketing Supercell Game Artist Team Lauri Manninen, Supercell, Marketing Art Lead Missy Sanchez Lee, Supercell, Marketing Art Producer Cristina Lee, Supercell, Brand Marketing

Hard to Pronounce by MRM//McCANN for AstraZeneca/FARXIGA

Using just your peripheral vision, this banner for AstraZeneca’s diabetes medicine Farxiga seems staggeringly generic. One glance, however, and its purpose becomes crystal clear: showing you how to pronounce the drug’s name. (It’s Far-See-Ga, in case you’re curious.) By only mentioning the product name -- and not the disease state -- MRM//McCANN also avoided the ISI and PI. Particularly by pharma standards, the result was a super simple and elegant message, which resulted in 45 million impressions and engagement levels that exceeded benchmarks by 67%.

Credits:

MRM//McCann – Carl Ceo, Creative Director; Rebecca Gardner, Associate Creative Director; Lori Romanovsky, Account Director; Rachael Smolinski, Account Supervisor; Holly Sullivan, Project Manager

AstraZeneca – Stephanie Wenstrup, Brand Director; Nicole Starace, Brand Marketing Manager; Kristin Cardullo, Multichannel Marketing Manager

Sky Q High Impact Display - Banner by SapientNitro for Sky

How do you show off a fancy new TV platform without the platform -- or even a TV? That was the challenge facing SapientNitro in its effort to market Sky Q with a banner ad. To break through this barrier, the agency helped consumers experience the platform’s “Fluid Viewing” by letting them control the flow of color from one screen to another -- again, all within a single banner. This drove an overall engagement rate of 0.45% and over 40,000 clicks to Sky’s site.

Credits: Andy Daley - Creative Director Matt Watson - Associate Creative Director Ben Winter - Associate Creative Director Martin Zoutendyk - Creative Lead, Art Director Scott Hughes - Senior Copywriter Natalie Villarroel - Art Director Matthew Broad - Copywriter Tim Vukcevic - Designer John Kontos, Designer Jay Sukhija - Lead Developer Amit Chaudhary - Manager Interactive Nikhil Gupta Associate - Manager Interactive (Q-nami) Arvind Singh Associate - Manager Interactive (Mobile Interstitial) Mansi Dogra - Senior Associate Stuart Hogton - Head of 3D Sarah Rodriguez - Senior Account Director Andreas Olbeach - Senior Account Director Lisa Schumacher - Account Manager Natalie Cole, Sky – Marketing Controller Gemma Seddon, Sky – Senior Marketing Manager Andre Gill, Programme Director

Blogs

Here’s What I Learned As a Stewardess Flying In 1960 by AOL for Lufthansa

Flying is regarded as uncomfortable, unfriendly (unless you’re flying first class) and not what it used to be. AOL and Lufthansa dispel this notion and iterate that flying can still be enjoyable with the right airline. As part of Lufthansa’s Premium Economy Service campaign, Polly Goodman, a retired stewardess who tells her ‘Here’s What I Learned As A Stewardess Flying in 1960’ story. Lufthansa makes a promise that in their Premium Economy Class, there’s no need in first class or decades past to fly comfortably.

Credits: Mary Gail Pezzimenti - VP, Content Creation, Partner Studio by AOL Emily Warman- Senior Content Strategist, Partner Studio by AOL Roger Kamholz- Managing Editor, Partner Studio by AOL

In Search of Great by Getty Images for Getty Images

Getty Images is truly a trend-setter in its field, with photographers working across global issues and cultural experiences, providing diverse, innovative and high-quality imagery. Getty Images’ blog, Stories & Trends, brings thought leadership to the forefront, featuring exclusive behind-the-scenes content from global events, explorations of the latest visual trends, and a look beyond the imagery to the artists who capture the inspiring moments. The blog offers thought-provoking insights about how visual language shapes the world, making it one of the most popular destinations on GettyImages.com.

Credits: BLOG CREDITS • Editorial Director, Content Marketing, Getty Images: Maria Dal Pan Dias • Content Marketing Editor, Getty Images: Alli Echelman CAMPAIGN CREDITS AGENCY: motive (the-motive.com) • Creative Directors: John Foster and Kevin Doyle • Account Director: Katherine DeTroy • Account Executive: Beth Higgins • Producer: Hiba Abu-Baker • Designer: Red Ukachukwu EDITORIAL: Whitehouse Post Production • Editor: Crandall Miller MUSIC • Music Supervisor: Jessica Dierauer • Sound Design: Mr. Bronx Audio Post DIGITAL PRODUCTION: Studio (http://studiollc.com/) IMAGERY: Getty Images and iStock by Getty Images

Chat Bots

Overnight Oats Chat Bot by Organic, Inc for Quaker

The Organic team taped the consumer's need for simple, creative recipes and a love for a new food trend known as Overnight Oats, a refrigerated treat. With help from Alexa, the voice-controlled, hands-free technology powering Echo from Amazon, the agency built an app for Quaker that allows the user to choose between several top searched and pinned recipes. The app steps through the recipe allowing the user go at their own pace, telling Alexa when to proceed.

Credits:

Name: Chris Kelly Title: Chief Creative Officer Company: Organic, Inc. Name: Katerina McCarthy Title: VP, Client Services Company: Organic, Inc. Name: Scott Henry Title: VP, Technology Company: Organic, Inc. Name: Whitney Swain Title: Account Executive Company: Organic, Inc. Name: Edward Lau Title: Group Director, Delivery Management Company: Organic, Inc. Name: Ella Rossanis Title: Copywriter Company: Organic, Inc.
Name: Elena Parlatore Title: Director, Quaker Digital & Social Company: Quaker

 

Movie Magic Comes Alive by UM for Sony Pictures Entertainment

UM worked with Sony Pictures Entertainment to develop a chat bot built on artificial intelligence. It personalized conversations with GOOSEBUMPS fan through Facebook Messenger for Business on desktop and mobile devices. The agency developed thousands of custom responses using trailer links, show times, and theater locations via text, video, emoji’s, images, GIFs, and external links to connect with fans. In fact Slappy exchanged 115,000 personal messages, encouraging fans to find a nearby theater via Fandango 2.5,000 times. Some 35% of conversations lasted about 10 minutes.

Affiliated Agency: Facebook

Credits: UM: Deborah Gaudette, SVP Group Partner Yvonne Abt, VP Portfolio Partner Jason Yoong, Associate Director Shahaab Quraishi, Associate Director Creative Production Kendra Rousselet, Manager Laura Kelly, Senior Associate Natalie Monbiot, SVP Managing Partner

#TheForestIsReal Chat Bot by Swyft Media for The Forest / Gramercy Pictures

"The Forest" is a supernatural horror film starring Natalie Dormer and Taylor Kinney that premiered in January. Creating buzz for Gramercy Pictures' movie, Swyft set up a chat bot on Kik, a messenger app used by more than 40% of teens, and promoted the hashtag, #TheForestIsReal. Using photos, videos and movie characters, players answered questions to play and win. The campaign resulted in nearly half a million chat games played among 394,876 unique users, with 2.7 million total messages sent by fans to chat bot.

Affiliated Agency: N/A

Credits: Evan Wray, co-founder and vice president, Swyft Media Sean Obrien, co-founder, VP Sales & Operations, Swyft Media Joshua Kornblit, Focus Features

Content Marketing: Single Execution

AI: What It Takes to Be Human by T Brand Studio, The New York Times for UBS/Mediavest

The New York Times' T Brand Studio collaborated with UBS and Mediavest creating the 32-year-old chatbot named Rose, part of a multimedia interactive project looking into artificial intelligence. The project—AI: What It Takes to Be Human—links to the work of Nobel Prize winner Herbert A. Simon and UBS’s Nobel Perspectives' marketing initiative. When submitted, the campaign was in its first month, yet on track to deliver the required page visits in one-third the time. The average session timed above T Brand Studio's benchmarks.

Affiliated Agency: Mediavest

Credits: Kaylee King-Balentine, Director, T Brand Studio Int'l; Nelly Gocheva, Editor, T Brand Studio Int'l; Raquel Bubar, Producer, T Brand Studio Int'l; Graham McDonnell, Designer, T Brand Studio Int'l; Alison Tyrrell, International Associate Director, Digital, Mediavest;

In a Flash by PHD Media for Nest

Fire now burns eight times faster—3 minutes vs. 17 minutes—because of the materials. It underscores the need to alert consumers to the urgency of smart safety technology. PHD Media and Nest partnered with the NYT creating a campaign relying on branded content that went dark on the screen at 3 minutes, demonstrating the short time people have to evacuatetheir home. It drew 100% lift in search and at the peak hit 2.5-times per Google Trends. It received 195 million impressions, drove 2:25 engagement rate.

Credits: PHD: Susan Chen, Jon Rolfe, Mark Schumacher, Allison Gannon Babik, Mackie Reilly, Amanda Knoll

Nest: Colin Bennett – Associate Creative Director, Jackie Wang – Brand Manager, Julia Deluliis – Product Marketing Manager, Jen Wantuch - Brand Media & Advertising Lead, Gene Willis – Global Head of Advertising, Doug Sweeney – CMO, Spencer Davis – Video Content Head, Andy Sohn – Lead Writer

#FlyBabies by MullenLowe Mediahub for JetBlue

MullenLowe MediaHub created a Mother's Day campaign for JetBlue that turned crying babies into a game. Each time a baby cried on the flight, everyone on the flight earned 25% credit toward their next flight, until it was free. The campaign began with a video garnering 79% completion rate on YouTube, and ended on billboards, in articles and on social sites. #FlyBabies captured media attention, earning 2,000 PR placements, trending status on both Facebook and YouTube, 147 million earned social impressions, and coverage on GMA.

Credits: MEDIA: SVP, Group Digital Director: Jade Watts Associate Digital Media Director: Tracy Barahona Digital Media Supervisor: Shoshana Levine CREATIVE Chief Creative Officer: Mark Wenneker Executive Creative Director: Tim Vaccarino Executive Creative Director: Dave Weist VP, Creative Director: Julia Neumann VP, Creative Director: Amy Ferguson ACCOUNT MANAGEMENT: SVP, Executive Director: Drayton Martin Account Director: Molly Bluhm Account Executive: Beba Rivera STRATEGY: Group Strategy Director: Ellie Gogan-Tilstone Senior Strategist: Mike Patrick PR/SOCIAL SVP, Account Director, PR: Jaclyn Ruelle Account Supervisor, PR: Becky Brand Account Supervisor, PR: Lauren Brennan Account Supervisor, PR: Brittany Topham Account Executive, PR: Kelsey Labrot

Content Marketing Campaign: Branded Content

UnTasty Dishes by DigitasLBi for Charity Water

Charity Water's UnTasty Dishes shocking campaign brings attention to one of the biggest killers in the world, dirty water. DigitasLBi designed a campaign bringing dirty water into America's kitchens to create awareness about the problem, which exists for more than 663 million people worldwide. The campaign created recipes for Buzzfeed Tasty's 62 million followers—Typhoid bacteria smoothie bowl, and Algae cornbread—using dirty water. With zero media spend, UnTasty Dishes garnered 5 million views in the first two weeks across Facebook and Snapchat.

Credits: -Chief Creative Officer, North America: Ronald Ng -EVP, Executive Creative Director: Atit Shah -SVP, Creative: Doris Chung -VP/Group Director, Creative: Jennifer Awasano -Associate Director, Creative: Madeline Malachowski -Associate Director, Creative: Zoe Bell -Associate Art Director: Gabriella Ibrahim -EVP, Group Account Director: Jonathan Dupuis -Account Manger: Syril Smith -VP/GD, Executive Producer: Peter McCann -Associate Producer: Gretchen Hargrove -Editor: Sricharan Rao

UNCHARTED by Woven Digital Inc. for American Honda Motor Co., Inc

Woven Digital created the UNCHARTED campaign with American Honda Motor Co. that launched music careers, started debates and kept conversations going on social media about some interesting topics. The string of documentaries sparked conversations on topics like the current state of hip hop, and a lack of musicianship in today's music. In one instance the campaign launched Jared Nichols career when the hard-rock guitarist struggling to get noticed got invited to open for Lynyrd Skynyrd. The campaign attracted 84M views, 1M Facebook Likes, 2M social interactions.

Affiliated Agency: Mediavest

Credits: Benjamin Blank, Chief Creative Officer and Executive Producer, Woven Digital Colin Digiaro, Chief Executive Officer, Woven Digital Kevin Bjelajac, Director of Strategy, Woven Digital Jens McNaughton, Executive Creative Director, Woven Digital Kurt Anderson, Head of Production and Producer, Woven Digital Matt Livadary, Head of Post Production and Editor, Woven Digital Bridger Nielson, Studio Creative Director and Director, Woven Digital James Reid, Producer, Woven Digital Shana McInnes, Producer, Woven Digital Kyle Arbaugh, Head of Brand Partnerships, Woven Digital Joe Leavitt, Vice President, West/Midwest Brand Partnerships, Woven Digital Chris Yeo, Director Brand Partnerships, Woven Digital Tom Peyton, AVP Advertising, American Honda Motor Co., Inc Nick Lee, National Brand Manager, American Honda Motor Co., Inc Phil Hruska, Manager of Media Strategy, American Honda Motor Co., Inc Melissa Martinez, Media Strategy, Honda/Acura, American Honda Motor Co., Inc Jim Helberg, EVP Media Director, Mediavest Brian McCord, VP, Group Director, Mediavest Dana Thomas, Director, Strategy & Planning, Mediavest Kyle Pratt, VP Integrated Programs, Mediavest Kelly Kim, Associate Communications Director, Mediavest Heather Knapp, Director, Brand Content, Mediavest

@SummerBreak by AT&T, Fullscreen Media’s Strategic Content Group, Astronauts Wanted, The Chernin Group for AT&T

Impressive numbers won this entry a nominee. @SummerBreak grew from a social-based, real-time reality show for Millennial and Gen Z audiences to a groundbreaking phenomenon with help from AT&T and Fullscreen Media’s Strategic Content Group. @SummerBreak Season 3 reached an estimated 75 million views, up 65% from the previous summer, and more than 1.1 billion impressions with 29 million engagements. The franchise has amassed 150M views, with season three averaging 7M views weekly, garnering significant growth across YouTube, Snapchat, Instagram and Facebook with 2.6B impressions.

Affiliated Agency: AT&T and Fullscreen Media’s Strategic Content Group

Credits: Billy Parks, Creator at Fullscreen, Bryan Thoensen, Executive Producer at Fullscreen Maude Standish, Creative Strategist at Fullscreen Rory Forrest, Creative Director at Fullscreen Ben Beale, Creative Director at Fullscreen Jason Molina, Engagement Strategist at Fullscreen Liz Nixon, Director, Emerging and Social Media Marketing at AT&T Mobility at AT&T Simeon Spearman, Lead Manager, Emerging Marketing at AT&T Mobility at AT&T Jeffrey Schmidt, Executive Producer at The Chernin Group James Greco, Co-Executive Producer at The Chernin Group Jason Rein, Integrated Marketing at Fullscreen Carter Hansen, Senior Creative Producer at Fullscreen Carly Moore, Creative Account Manager at McBeard Gabrielle Schaefer, Account Lead at Fullscreen Nikki Jagerman, Creative Account Manager at McBeard Laura Horstmann, Creative Account Coordinator at McBeard Mackenna Millet, Animator at McBeard Lori Coburn, Line Producer at McBeard

Contest/Promotion/Sweepstakes

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON

When we think Harley-Davidson, we think hogs. Massive muscular men charging across the United States at top speed. We don’t think ... touring. That was SapientNitro’s challenge, to get people to consider Harley touring bikes. But how? Let’s hold a contest! Of 10,000 applications, the agency chose a winner and showcased his “Greatest Rides” through 20 European countries, featuring epic mountain scenes. Results: 400K website visits, 3,800 test rides and a big increase in sales. How’s that for a hog?

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

Hennessy Classivm Urban Playground by SapientNitro for Urban Playground

Banking on Chinese youth's love of limited-edition packaging, SapientNitro paired with a street fashion collective to introduce the client’s product. For weeks, they asked random questions and worked to make sense of the replies. They then invited fans to one of the hottest clubs in China and unveiled a bicycle bag, to the crowd’s evident delight. Over 6,000 people pre-ordered the Hennessy Classivm Unknown Edition. Talk about standing out in a crowded market!

Credits: Huiping Chang – Copy Writer ChuoJing Xu – Senior Designer Mengyi Zhang - Designer Liou Ming Law – Associate Creative Director Raymond Chin – Creative Director Coco Jin – Social Manager Stella Li – Account Manager Eve Xie – Project Manager Susie Zhang – Account Director Shannon Dix – Director of Global Clients | China

Comedy Central's @midnight and Jaguar present #HowIGetAroundContest by Viacom Velocity for Jaguar

Working with Comedy Central’s “@midnight with Chris Hardwick,” Viacom Velocity organized a contest on Jaguar’s behalf in which fans submitted videos of ways they get around with a hashtag on Twitter, Vine and Instagram. The six-week effort got 900+ unique entries, ending with a winner taking home the all-new Jaguar XE. That episode was the most tweeted program on Comedy Central. Overall, the campaign helped deliver 19.3 million social impressions compared with 7.5 million guaranteed impressions.

Credits: Jasmine Victor, Senior Director, Integrated Marketing, Viacom Velocity Millicent Brown, Director, Integrated Marketing, Viacom Velocity Andy Sarnow, VP, Integrated Marketing, Viacom Velocity Jeremy O’Brien, Director, Social Media & Branded Content Strategy, Viacom Velocity Stacy Katz, Manager, Integrated Marketing, Viacom Velocity Lauren Nilsson, Director, Integrated Marketing, Viacom Velocity Ryan Wolf, VP, Integrated Marketing, Viacom Velocity Jeremiah Radel, Manager, Integrated Marketing, Viacom Velocity Matt Marcus, VP, Integrated Marketing, Viacom Velocity Chris Hardwick, Host, @midnight with Chris Hardwick Jack Martin, Executive Producer, @midnight with Chris Hardwick Bellamie Blackstone, Co-Executive Producer, @midnight with Chris Hardwick Jim Ziegler, Co-Executive Producer, @midnight with Chris Hardwick Kate Dowd, Producer, @midnight with Chris Hardwick Christopher D'Elia, Coordinating Producer, @midnight with Chris Hardwick

Email: Single Execution

SKY HALLOWEEN by SapientNitro for SKY

Sky enlisted SapientNitro to re-engage lost customers and entice them to return to their old television provider. SapientNitro took up the challenge with an engaging, animated email that rendered even more relevant when tied into the upcoming Halloween holiday. SapientNitro developed an email that, when opened, was possessed for a brief moment with an animated glitch or creepy figure reminiscent of classic horror films. Accompanied holiday-themed language and subject line boosted Sky’s Halloween email to 160% higher than average response rate for win-back activity.

Credits: Matt Watson - ACD - SapientNitro

Good Time to Host LA by Trendline Interactive for Airbnb

AirBnB tasked Trendline Interactive with encouraging previous AirBnB guests to host a space on the booking platform in Los Angeles, California. Trendline Interactive creating a winning email that incorporated style elements and photos from AirBnB’s website, as well as CSS animation to grab subscriber interest. The interactive campaign was designed to render across all screens, and included an easy sign-up process for interested readers to attend an information session. AirBnB has since adopted the layout as part of the company’s style guide and master template.

Credits: Airbnb: Samantha Chun, Email Operations Manager. Kristiane Skolmen, Email Operations Manager. Trendline Interactive: Lauren Pittman, Account Manager. Alex Williams, VP, Creative Director. Alex Serell, Designer. John Larama, Designer. Rachel Purcell, Copywriter. Emmanuel Arizmendi, Designer/Developer.

Jaguar Alive6 "Unleash the Cats" Campaign by Spark44 North America for Jaguar Land Rover North America

Jaguar partnered with Spark44 North America to launch the Jaguar XE 2016. Using real-time A/B testing to determine the style characteristics that would most engage with subscribers, Jaguar’s monthly email newsletter was transformed to coordinate with the launch. The dynamic email featured a video, tested to perform better than any static images. In addition, the email included a geo-targeted retail location invitation for added personalization and a live social media feed of #UnleashTheCats” trending on Twitter for added relevance and cross-channel pollination.

Affiliated Agency: Movable Ink, contextual email technology provider

Credits: Kim Stephens - Account Executive, Spark44 Sabina Sebastian – Business Director, Spark44 Rachel Grey - Account Supervisor, Spark44 Sachin Panjawani – Strategy Director Jacqueline DiMaria – Senior Art Director, Spark44 Rick Kiesewetter - Copywriter, Spark44

Email: Campaign

The Dirt by Marcus Thomas LLC for Troy-Bilt

Troy Bilt’s ‘The Dirt’ illustrates the long-term relationship email marketers can build with their subscribers. Begun in 2007, the monthly email newsletter offers yardcare and gardening tips for enthusiasts and beginners. To ensure the newsletter’s information is as relevant as possible, Troy-Bilt began testing all topics through Google Keyword Planner and Google Trends during the editorial process. The Dirt successfully increased its subscriber base by 1,308% to 335,000 readers by factoring subscriber interest, as well as boosting email open rates to an average of 45%.

Credits: Troy-Bilt Megan Peth, Brand Director Barb Roueche, Senior Marketing Communications Manager Marcus Thomas Jamie Venorsky, Partner/Creative Director Scott Chapin, SVP/Digital Strategist Jordan Burnside, Search Marketing Director Adam Recktenwald, Senior Account Executive Erin Orsini, PR Account Executive Josh Cook, Art Director Carolyn Harden, Digital Producer Becca Heacox, Analytics Manager TJ Prochaska, Copywriter

Comcast Business B4B Nurture Program. by Trendline Interactive for Comcast Business

Trendline Interactive was tasked to transform Comcast Business’s internal email marketing program to deliver new customer leads. Through data analysis, Trendline Interactive determined opportune engagement windows to deliver content during a prospect’s purchase lifecycle. The company then developed an email campaign consisting of nine content modules that dynamically in alignment with where a prospect is on their buyer’s journey. The campaign transitioned Comcast Business’s email campaign from batch-and-blast to data-driven, boosting email engagement month-over-month and increasing leads and lead-to-sale conversion.

Credits: Client: Brett Schultz, Sr. Manager Online Marketing. Jack Zigon, VP / GM, B2B e-Commerce Agency: Stephen Ryan, VP Client Services, Nicole Haldeman, Account Manager, Jami Eckhoff, Account Executive. Alex Alvarez, Account Manager. Alex Williams, VP, Creative Director, Andrea Campbell, Art Director, Tim Roper, Copywriter, Trent Schulze, Designer. Jordan Minton, Designer. Krista Seidemann, Platform Manager. Sundar Ganapathy, Director, Analytics & Insights.

Lysol Mommy Mail by iris Worldwide for Reckitt Benckiser / Lysol

Lysol entrusted iris Worldwide to deliver a campaign that developed meaningful relationships with new moms. The resulting mobile-friendly campaign, Lysol Mommy Mail, delivers “snackable” content to expectant and new mothers designed to be read on-the-go. Lysol Mommy Mail offers a personalized experience by segmenting campaigns around the age of the subscriber’s child. Lysol’s Mommy Mail represents the best that email marketing can be, a channel for forging meaningful relationships by delivering relevant information.

Affiliated Agency: RevTrax (1-2-1 Couponing Partner)

Credits: Reckitt Benckiser · Rory Tait – Marketing Director, ENA, Lysol · Brian Choi - Senior Brand Manager, Lysol · Charlotte Lofgren - Digital Equity Manager, Lysol · Anita Cheung – Senior Data Driven Marketing Manager · Megan O’Hara – Media Data Analyst iris Worldwide: · Marie Davidheiser – Managing Director, iris NY · Jill Smith – Client Services Director · Adam Abrahami – DDM & CRM Managing Director, iris Concise NY · Marcus Liwag – Associate Creative Director · Emily Canan – Senior Strategist · Allison Benoit – Senior Account Manager · Colby Reid – Integrated Coordinator · Tom Hill – Digital Project Manager · Megan Bell – Salesforce Marketing Cloud Specialist · Allen Chan – Lead Developer · Winston Noel – Lead Copywriter · Nicole Monzon – Designer · David Penn – Designer · Ashley Raymond – Production Artist · Thu Do – UX + Creative Technologist RevTrax · Julio Lopez - Director of Customer Success

Home Page Takeover

The Jungle Book 360° YouTube Masthead by AvatarLabs for Disney

The Walt Disney Company and AvatarLabs partnered to create a reboot of The Jungle Book. Their campaign began with a 360° motion poster, expanded into a 3D 360° microsite, and culminated in a robust online media campaign that included a 3D WebGL banner. The 360° 3D microsite experience as a homepage takeover included amazing photographs and videos that really grabbed viewers attention and lead them to their website, where they could engage even more.

Credits:

Moen Reflex Faucet by Contobox for Moen

Moen needed to find a way to target new millennial families to buy their faucets. PHD, Moen and Contobox teamed up to create a unique experience in order to grab as much attention as possible using many DIY sites. When landing on the page a 3D faucet would appear moving around and then splashing the screen, followed by a leaderboard allowing the viewer to discover the "design that matters," and feedback from other users.

Affiliated Agency: PHD (Digital Strategy)

Credits: Jamie Forbes: Account Executive, Crucial Interactive Darija Jovanovic, Senior Account Manager, Crucial Interactive Scott Victor, Experience Manager, Crucial Interactive Melissa Hurtubise, Developer, Crucial Interactive, Chris Constandinou, Developer, Crucial Interactive.  Firuz Azizov, Quality Assurance Specialist, Crucial Interactive Zoryana Loboyko, SVP, Managing Director, PHD Sam Rowe, Account Manager, PHD Matt Childs, Marketing Manager, eCommerce & Digital, Moen Garry Scott, President of Wholesale Marketing and Brand Development, Moen

In Search of Great by Getty Images for Getty Images

While combining both still and video imagery Getty Images' created an "In Search of Great" campaign. First, the video begins at the top of the website, grabbing the initial attention of viewers. Then the box widens across the screen allowing viewers to watch the story up-close. These images are jaw dropping, making it almost impossible to look away and creating an inspiring way for people to see the world with, "the click of the shutter that no one else can capture."

Affiliated Agency: Media Placement - Media Storm

Credits: AGENCY: motive (the-motive.com) • Creative Directors: John Foster and Kevin Doyle • Account Director: Katherine DeTroy • Account Executive: Beth Higgins • Producer: Hiba Abu-Baker • Designer: Red Ukachukwu EDITORIAL: Whitehouse Post Production • Editor: Crandall Miller MUSIC • Music Supervisor: Jessica Dierauer • Sound Design: Mr. Bronx Audio Post DIGITAL PRODUCTION: Studio (http://studiollc.com/) IMAGERY: Getty Images and iStock by Getty Images

Humor

Greatness is Brewing by Rokkan for Cafe de Colombia

The “Greatness is Brewing” campaign wanted to increase awareness and demand for 100% Colombian coffee, and decided to do it by tacking their coffee into a retro NASA-esque moon-landing scenario. The ad makes sure that everyone knows that coffee may have helped put man into space, or it may not have, but you can’t say for sure that it did or didn’t.

Affiliated Agency: Soft Citizen (Production), Fluid Editorial (Post Production)

Credits: ROKKAN: Chief Creative Officer – Brian Carley Chief Strategy Officer – Sean Miller SVP, Chief Delivery Officer – Joe Tao SVP, Client Partnership – Matt Garcia SVP, Media and Analytics – Lindsay Williams Senior Media Strategist - Lorraine Schwartz Strategy Director – Emily Garvey Strategist – Spice Walker Creative Director – Jeff Samson Creative Director – Anthony DiPaula Art Director – Brad Kranjec Copywriter – Tommy Dudley Executive Producer (Hone Production) – Greg Tharp Senior Producer (Hone Production) – Tina Lam VP, Client Partnership – Kaitlyn Brenner Account Supervisor – Jenna Clapp PRODUCTION: Production Company – Soft Citizen Managing Partner, Executive Producer - Eva Preger Executive Producer – Link York Head of Production – Rob Burns Director – Aircastle Director of Photography - Mikhail Petrenko Line Producer - Merrie Wasson Production Designer - Jesson Moen Production Coordinator – Kelsey Larkin Production & Post Coordinator - Kyle Sanderson POST PRODUCTION: Editorial/Finishing - Fluid Editorial Editor - John Piccolo Assistant Editor – Stephen Ortega Executive Producer - Laura Relovsky Senior Producer - Valerio Iorio VFX Artist: Chris Davis Flame Assist: Cliff Moller Graphics: Scout/Marc Boutges Audio - Mr Bronx Executive Producer – Claudia Gaspar Mixer – Eric Hoffman Color – Company 3 Colorist – Jaime O’Bradovich Producer – Katie Andrews DIGITAL : Digital Producer - Lucy Adams Front End Developer - Dusan Milko Experience Design - Jeff Lagasca

: Conan Clueless Gamer for Fallout 4 by Turner Entertainment Networks and Team Coco for Bethesda Softworks / Fallout 4

Conan O’Brien’s Clueless Gamer segments have been an excellent propellant for big name video games, but Fallout 4 took theirs to the next level, having him dress up as the “Vault Boy” character from the series. The video took off and garnered a lot of earned media, including coverage from EW, Vulture, Mashable, Kotaku and others. This led to Fallout 4 shattering first day game sale records, selling more than 12 million copies in the first 24 hours.

Affiliated Agency: Fearless Media

Credits: Team Coco - o Executive Producers: Conan O’Brien, Jeff Ross o Producers: Aaron Bleyaert, Andres DuBouchet, Mike Sweeney o Integrated Marketing: Tanesha Fields Turner Entertainment Networks Turner Integrated Marketing: Sara Kern, Christina Harkness, Morgan Verdi, Leah Mackstutis Turner Ignite Social: Brad Jones, Frank Kavilanz Turner Ad Sales: Patrick Thomas, Reid Colligan

Deadpool: Way, Way, WAY Funnier Than Wolverine by Fox Home Entertainment for Deadpool

Deadpool seemingly came out of nowhere—a low budget rated “R” Marvel superhero movie starring Ryan Reynolds as a sarcastic, unkillable assassin that broke a number of box office records. The marketing efforts behind the movie’s digital release helped to push it even further into the hearts of fans- including a Snapchat story, trolling other movies’ pages, and a fake erectile dysfunction-style commercial. Deadpool was Fox and Marvel’s most successful digital release ever.

Affiliated Agency: Armed Mind (Content), Think Jam (PR), Allison + Partners (PR), Hi5 (Social), Zenith+ (Media)

Credits: Everyone on this list is at 20th Century Fox. Julie Ryan - VP, Global Digital Marketing Jouvan Laali- Director, Digital Marketing Jeremy Katz - Digital Marketing Manager Kavita Smith - VP, Publicity April Carretta - SVP, Global Communications Julie Dey - Executive Director, International Publicity  Sal Apodaca - SVP, Global Media John Gelke - Executive Director, Media Danielle Pullman - Producer, Fox Home Entertainment

Illustration

Vizhack by Spredfast for Spredfast

The Vizhack (Visual Hacking) campaign was developed to show how Spredfast's software integrates with the social world by manipulating and translating content. With the use of illustration they reflect how they are connecting their customers with people. The illustrations uses a unique approach of drawing on top of the photograph making each image more intriguing. Therefore, telling their "stories in a unique and impactful manner."

Credits: Creative Director: Ami Plasse Designers: Amanda Donaldson, Courtney Boyle, Chris Clements Illustrators: Maceo McNeff, Megan Willin, Ami Plasse

How to Solve a Murder by Guardian News & Media for Amazon Studios / Bosch

While collaborating with Amazon Studios and Los Angeles’ Initiative agency the Bosch detective show, second season of "How to Solve a Murder" drives awareness in a clever way, through illustrations. Guardian Labs idea was to create a real murder case allowing people to engage in the murder of two California women using both podcast audio and original illustrations. How to Solve a Murder reached more than 100,000 unique users.

Affiliated Agency: Initiative, advertising agency

Credits: Rachael Post, Branded Content Director, Guardian Labs US Jill Hilbrenner, Branded Content Strategist, Guardian Labs US Eydie Cubarrubia,​ ​​Digital​ ​Copy​ ​Editor, Guardian Labs US Charlotte Andaloro, Project Manager,​ ​Guardian Labs US ​Colin Fitzpatrick, Producer, Guardian Labs US John Winskowicz,​ ​Director, Guardian Labs US Kelly Hamilton,​ ​Senior Director of Sales, Southwest,​ ​Guardian Labs US, Jennifer Dionisio, Illustrator, Puck Collective, Trevor Ott, Photographer

Greenpeace Presents: Not Just Tuna by The VIA Agency for Greenpeace USA

What better way to show consumers the process that goes into the canned tuna that they purchase, then showing them? Greenpeace presents: Not Just Tuna, and collaborates with The VIA Agency to create a campaign that illustrates this production of tuna. Each drawing captures the behind the scenes images in the shape and outline of the fish.

Credits: Greg Smith: Chief Creative Officer Mary Hanifin: Executive Director of Production Teddy Stoecklein: Executive Creative Director Amos Goss: Executive Creative Director Liz McLellan: Client Strategist Kevin Phillips: Creative Director Steve Street: Creative Director Chris Avantaggio: ACD: Art Direction Chris Jacobs: ACD: Copywriting Barry Wolford: Producer Aaron Staples: Illustrator

Interactive: Single Execution

How Do You Adventure? by exverus Media for CLIF Bar

CLIF Bar came up with a unique way to engage with consumers in a medium that is usually pretty static: video. In “How Do You Adventure,” viewers choose-their-own-adventure and the video reacts accordingly. The campaign was supported with less than $1 million in paid media, but the video had over 10 million minutes spent during the three-month plan and an average of 7:32 of view time. CLIF jumped into the #3 spot for the July Shelf Score measuring purchase intent.

Affiliated Agency: NORTH - Creative & Production Agency

Credits: William Durrant (Group Media Director, exverus Media Inc.) Jack Win (Head of Operations, exverus Media Inc.) Jordan Delapoer (Director, Brand Strategy, NORTH) Mark Ray (Chief Creative Officer, NORTH) Luke Perkins (Executive Creative Director, NORTH) Eric Samsel (Creative Director, Copywriter, NORTH) Caroline Desmond (Director Media Strategy, NORTH) Brianna Babb (Brand Director, NORTH) Shayla Hason (Producer, NORTH)

HTC MOOD PLAYER by SapientNitro for HTC

Music-saturated Millennials welcomed the help in choosing their playlist with the HTC Spotify Mood Player, a collaboration between HTC and Spotify. How it works: Facial recognition software scans the user's facial expression, and uses the data generated to create a bespoke Spotify playlist designed to match or counter that mood. The feature was in integrated in to the HTC Spotify platform in September and remains live at http://spotify-htc.com/

Credits: Mark Hunter (Executive Creative Director) Andre Hull (Creative Director) Dan Eagles (Producer) Adam Hosfal (Senior Account Director) Sarah Burns (Project Manager)

#CATmageddon by true[X] for truth® initiative

Given that 60% of Millennials own a pet, truth thought their audience would want to know how much smoking can affect their beloved animals. Cats and dogs are twice as likely to get cancer if their owner smokes. Because if smoking = no cats, then smoking = no cat videos which is #CATmageddon. Viewers of the video could personalize it with pictures of their own cat before sharing. Results were strong, with 10% click-throughs, 4.2% social shares and 0:58 time spent.

Affiliated Agency: Media Assembly (media agency), 72andSunny (creative agency

Credits:Kristine Soto - Brand Director at 72andSunny; Michael Kotick - VP, Integrated Communications, Director at Media Assembly; Dionisios Fatavas, Managing Director, Digital Marketing, truth®; Mona Rahman, Director, Digital Marketing, truth®; Ryan Mascolo, Interactive Marketing Coordinator, truth®; Kate Stevens, Digital Copywriter, truth®; true[X]: VP Creative Strategy: Alanna Strauss Art Director: Cara Albanese Designer: Matt Gallo Sr. Creative Strategist: Matt Brown Account Manager: Joey Matarazzi

Gaming

Mission: Impossible - Rogue Nation by MEC and Phunware for Paramount Pictures International

To raise awareness of Paramount's "Mission: Impossible - Rogue Nation," MEC partnered with app developer Phunware to incorporate elements from the movie's adrenaline-high motorcycle chases into two popular mobile biking games, using Phunware's Phusion native brand placements. The cinematic brand integration generated around 13 million gameplay engagements as well as an 87% completion rate for the campaign's accompanying video portion and a click-through rate of 6.65%, or 2.3 times the usual click-through rate for most mobile video executions.

Affiliated Agency: AvatarLabs (Creative Agency), Phunware (Mobile Partner)

Credits:Inderjit Toor, International Digital Director, MEC, Andrea Dominguez, Manager, International Media, MEC, Jon Hook, GM Advertising, Phunware, Andrew Bear, Publisher Development Manager, Phunware, Lani Sexton, Account Manager, Phunware, Matt Chin, Director, Partnerships & Marketing Strategy, Phunware, Casey Pearson, Sales Enablement & Marketing, Phunware, Nick Dufault, Visual Design Lead, Phunware, Josh Lawson : Paramount Pictures International, Bryan Warman : Paramount Pictures International

The Cryptaris Mission by McCann Worldgroup, Led by UM for U.S. Army for U.S. Army

The U.S. Army needed to recruit qualified candidates with abilities in science, technology, engineering, and math. To reach young adults with the relevant experience and interests, Universal McCann created an online game, "Cryptaris Mission," with simulated challenges calling on STEM abilities. Based on real Army needs, the game takes players through seven levels of increasing difficulty, with only 5% of players able to complete them all. Within a month over 900,000 users played the game, with 161,000 playing multiple times, while over 7,000 visited GoArmy.com.

Affiliated Agency: McCann NY - creative/MRM - digital/Weber Shandwick - PR / Tool - Production

Credits: Denise Marchitto, Senior Manager, Integrated Investment, U.S. Army - UM Joe Castillo, VP, Grp Ptnr, Portfolio Mgmt, Media - UM Lisa Nocella, EVP Executive Account Direction, McCann Worldgroup Lisa Racioppo, SVP Group Account Director - MRM McCann

Honda Civic Coupe / Guitar Hero by Mediavest | Spark for Honda

Honda needed to extend consideration for the Civic, a car many millennials owned in college, as they moved into adulthood. To reintroduce them to the Civic Coupe, MediaVest combined two millennial passions, music and gaming, by integrating live music and Guitar Hero. For the launch "Honda Stage" events hosted live performances by Weezer and Grizfolk, then made the live performances available to be played on Guitar Hero. The result: a 19% lift in consideration, and 20% lift in brand perceptions as "exciting, youthful, and innovative."

Credits: Kyle Pratt – VP, Integrated Programs - Mediavest|Spark Dana Thomas – Connections Director - Mediavest|Spark Heather Knapp – Director, Brand Content - Mediavest|Spark Shea Coleman – Associate Director, Brand Content - Mediavest|Spark Sam Baseford – Associate Director - Mediavest|Spark Audrey Choi – Media Associate - Mediavest|Spark

Mobile: Single Execution

EU Referendum Tracker for Apple Wallet by DigitasLBi for POLITICO Europe/Urban Airship

POLITICO Europe didn’t have its own app when the Brexit vote rolled around, so they built a mobile wallet card that tracked the EU Referendum. It took only three weeks to build and deploy it. Once users had it on their phone, the card could send updates through push notifications and displayed the latest polls on the front, and switching to voting results on the day of the vote. The back of the pass provided summaries of the action and links to POLITICO coverage.

Affiliated Agency: POLITICO's EU Referendum Tracker for Apple Wallet was powered by the mobile wallet marketing solution, Urban Airship Reach, with middleware created by DigitasLBI to pull in real-time polling and voting results

Credits: Ilicco Elia, Head of Mobile, DigitasLBi Gabriel Brotman, Executive Director of Strategy, Marketing and Growth, POLITICO Europe Kate Day, Editorial Director, Growth, POLITICO Europe Rafe Blandford, Mobile Strategist, DigitasLBi Judy Chan, Senior Product Marketing Manager, Urban Airship

Mission: Impossible - Rogue Nation by MEC and Phunware for Paramount Pictures International

Mobile devices are the primary screen for the target audience of the Mission: Impossible franchise (men ages 15-44). Phusion wanted to drive audiences to the theater in a novel way, and they did so by building levels in mobile games popular with that demographic. The levels received 13 million gameplay engagements, and the media portion of the campaign saw high video completion rates. This write-up will self-destruct.

Affiliated Agency: AvatarLabs (Creative Agency), Phunware (Mobile Partner)

Credits:Inderjit Toor, International Digital Director, MEC, Andrea Dominguez, Manager, International Media, MEC, Jon Hook, GM Advertising, Phunware, Andrew Bear, Publisher Development Manager, Phunware, Lani Sexton, Account Manager, Phunware, Matt Chin, Director, Partnerships & Marketing Strategy, Phunware, Casey Pearson, Sales Enablement & Marketing, Phunware, Nick Dufault, Visual Design Lead, Phunware, Josh Lawson : Paramount Pictures International, Bryan Warman : Paramount Pictures International

Bond...James Bond: A Snapchat Secret by UM for Sony Pictures Entertainment - Spectre

The world’s greatest spy (James Bond, of course) took to Snapchat to promote his newest movie, SPECTRE. The brand was the first-ever featured channel in Snapchat’s Discover section, which is a curated feed of various content from VICE, ESPN, CNN and the like. The campaign also included a branded geo-filter that put up the classic gun barrel and 10-second vertical video clips from the movie. The campaign saw excellent engagement and awareness numbers and the movie itself came it at #1 in the markets targeted.

Affiliated Agency: Snapchat

Credits: UM: Deborah Gaudette - SVP, Group Partner Yvonne Abt - VP, Portfolio Partner Jennifer Traver - Media Supervisor, Portfolio Management Robert Czechowicz - Supervisor, Creative Production Shahaab Quraishi - Associate Director, Creative Production Sony Pictures Entertainment: Jamie Kramer - Senior Vice President Digital Marketing Bryan Wessel - Vice President Digital Marketing Victoria Cohen - Manager Digital Marketing Snapchat: Nathan Boyd - Product Designer Andy Cooper - Product Designer James Veraldi - Discover Strategy & Partnerships

Mobile: Campaign

Google’s Banner with Brains by Essence for Google

Most people still use their browsers to search for things through Google, but the search giant wanted to turn people to its app, which is able to provide location-contextual data. Essence ran an ad campaign based around the most common Google searches in specific locations—things like, “why do foul balls count as strikes,” in a baseball stadium, or “how tall is Niagara Falls,” next to Niagara Falls. The campaign increased awareness of the app and the engagement of existing app users.

Affiliated Agency: NONE

Credits: Michael Bailey, Group Manager, Global Digital Media, Google Media Lab, Google Tommy Wiles, Digital Marketing & Media, Google Media Lab, Google Andria Bernard, Creative Program Manager, Google Brendan Starr, Digital Media Manager, Google Jeremy Sigel, Director of Mobile, Essence Kate Berkheimer, Associate Account Director, Essence Arnel Kasmally, Global Client Director, Essence Isamar Pena, Programmatic Media Manager, Essence Gannon Mooney, Creative Director, Essence Scott Campbell, Art Director, Essence Devin Kemper, Sr. Developer, Essence Doug Hamlin, Sr. Developer, Essence Sarah Hiraki, Copywriter, Essence Julia LaRose, Associate Director, Delivery, Essence Matt Schneider, Project Manager, Essence

Magnum Ice Cream - Soho Store Mobile Campaign by Mindshare for Unilever/Magnum Ice Cream

Magnum ice cream opened their first individual store in New York City in April, and needed to drive foot traffic to the store. They decided to partner with Verve and pursue a mobile-first strategy to bring in new customers. They geofenced New York’s SoHo neighborhood, targeted ice cream buyers, retargeted devices that entered the ice cream shop, and built audiences using device IDs to find qualified users. Only halfway through the campaign, more than 500 visits were tracked from exposed devices.

Credits: Jonathan Jones - Brand Manager, Magnum, Unilever Erin Strepy - Associate Brand Manager, Magnum, Unilever Joanna Colvin - Communications Channel Manager, Unilever Tom Cugini - Group Director, Strategic Planning, Mindshare Brian Sacks - Associate Director, Digital Investment, Mindshare Amanda Hechinger, Senior Associate, Mobile & Life+ North America, Mindshare Gabby Stoller - Regional Sales Director, Verve Molly Brant - Senior Account Manager, Verve

Peugeot 308 GTi by Immersion Corporation for Brand: Peugeot

Cars go vroom, and now your phone can too. Immersion has pioneered touch-based mobile marketing, and car brands seem to fit in well with an ad that buzzes in your hands. Peugeot ran a campaign for its new 308 GTi which utilized touch-based technology. The ad drove higher KPIs including completed video views, brand sentiment and awareness.

Affiliated Agency: OMD UK

Credits: •Tony Agiapou, Creative Producer/Editor for Immersion •Milton Elias, Head of Mobile & Tech Futures at OMD UK •Cathryn Hancock, Head of Media, Peugeot UK •Opera Mediaworks •Paige Raynes, Director of Content Operations for Immersion

Mobile: App

Mia Journeys App by SapientNitro for Mia (Minneapolis Institute of Art)

The Minneapolis Institute of Art wanted to get members to engage with their collection in a different way, so they built an app that allows users to create and share trips through the museum. Users can curate the trips, and interact with art that they otherwise might not have. The app acknowledges the effect that digital media has had on the way people experience art, without compromising the central offering of the museum.

Credits: John Biondi – Creative Director Todd Zerger – Associate Creative Director Drew Lindvedt – Senior Designer Amy Martin – Senior Art Director Mark Wagner – Associate Creative Director

Teladoc Mobile App by DigitasLBi for Teladoc

Teladoc has an app that helps customers to make virtual, on-demand doctors appointments, so they don’t need to waste a sick day waiting to meet one in person. Doctors can be met with by phone or video, and the steps to meeting a doctor were reduced before the company’s IPO. The app is integrated with Apple Health, so users have multiple payment options. The app’s success helped Teladoc’s stock prices at its IPO this past year, and has a 95% member satisfaction rating.

Credits: -Ronald Ng, Chief Creative Officer, North America -Andrew Carlson, Experience Design Practice Lead -Cathy Butler, SVP Group Account Director -Jessie Harte, Associate Creative Director -Dan Williams, VP Group Account Director -Parrish Griggs, VP Director Integrated Marketing -Jared Fancy, Experience Designer -Christine Cruz, Production Designer -Jerry Abejo, Copywriter -Meaghan Hughes, Senior Analyst S&A -Sarah Kim-Tomcek, VP Director Strategy & Analysis

#1in7Billion by True Key by Intel Security for True Key

True Key by Intel Security is a password manager that allows users to log in online to things without passwords. Their marketing efforts revolved around a catchy song that incorporated internet memes, and garnered attention from widely followed celebrities like Ellen and George Takei. The idea behind the song was to highlight the uniqueness of individuals and to teach people that that uniqueness is what True Key uses to secure their digital identities, without boring or scaring them.

Affiliated Agency: N/A

Credits: CREDITS:  Words & Music by Rob Cantor Directed by Randall Maxwell & Rob Cantor Produced by Andrew Horowitz Mixed by Dan Romer Mastered by Dave Cooley CAST (in order of appearance) ROB CANTOR: Rob Cantor LEAP TAKER: Greg Roe [http://bit.ly/22cZY5g] GOAT PAJAMINATOR: Hope Hall [http://bit.ly/1H0qoRd] HAIR DRYER: Greg Baskwell [http://bit.ly/208gV16] AIR SOARER: ScottDW [http://bit.ly/1jswUEd] APPLE-TO-BANANA TRANSFORMER: Better Off Red [http://bit.ly/1V9M84n] HOVERBOARD JUGGLER: Ultimate Insanity [http://bit.ly/1UWLR5b] HOPPING BIKER: Thomas Gallego [http://bit.ly/20tqJD2] POGO STICKER: Satinder Gill [http://bit.ly/1ROX8hJ] HULA HOOPER: Rachael Lust [http://bit.ly/1iAO6JK] SOUP POOPER: Matt Vescovo [http://bit.ly/1UWM4pb] DOGBELL CLANGER: Trench [http://bit.ly/1w57jnT] MELON BEFRIENDER: Yolanda Gampp [http://bit.ly/1i04p3q] BALL TRIPPER: David Devore [http://bit.ly/1a8ap59] COFFEE ILLUSTRATOR: Josh Hara [http://bit.ly/1oCGFVu] BABY DRESSER-UPPER: Sioin Queenie Liao [http://bit.ly/208hKXL] CAR DOOR HEADBUTTER: POR Stunts [http://bit.ly/1PUvcH3] CHEESECURL CURATOR: Andy Huot [http://bit.ly/1quEdC8] PARKOUR SANTA: Ronnie Street Stunts [http://bit.ly/1cbpkLB] TRAFFIC DANCERS: SketchShe [http://bit.ly/1xyWJvp] STREET SINGER: Avery Monsen [http://bit.ly/1REEa0I] MANDOG: Greg Baskwell [http://bit.ly/1FPW7U4] FOOT NIBBLER: Ashlee Gadd [http://bit.ly/1UIShVe] GUITAR STRUMMER: Ruby Goldblatt [http://bit.ly/1qF0Nbx] BUNNY MAKER-UPPER: Laura Jenkinson [http://bit.ly/1MeIeof] The Earth Science and Remote Sensing Unit, NASA JSC [http://eol.jsc.nasa.gov/] – space footage Creative Agency: Partners in Crime [www.partnersincrime.co] Influencer Agency: Collectively Ryan Stern, CEO Mandi Ginsburg, Strategy Lauren Simpson, Senior Producer Brand Partner: True Key by Intel Security Director of Marketing: Aimee DeGolyer Sr. Mgr. of Strategic & Creative Initiatives: Maeghan Smulders Music & Film Production by Squeak E Clean Producers: Amy Crilly & Chris Shaw Director of Photography: Fern Cardenas Editors: Randall Maxwell, Kevin Clark & Sean Scannell Assistant Editor: Lauren Johnson Makeup Artist: Maryann Yee Playback Engineer: Charles Rojas Recording Engineer: Rob Barbato Motion Graphics: Daniel Sánchez de Miguel

Mobile: Integration Cross Platform

Orientation Responsive Interactive Video Platform by Tapad for MTV

Tapad worked with MTV to develop a responsive video ad unit, using short videos of Miley Cyrus filmed with a green screen background. The videos were cut for both vertical and horizontal orientations, and users could change the background as the video played. Users could also download the videos and edit them at-will. The campaign showed that most users preferred viewing the ad in portrait mode, but those that watched in horizontal were more likely to complete the ad.

Credits: Priya Singhal, Marketing Strategy, MTV Melinda Lombard, Audience Development, Viacom Melissa Baron, Senior Marketing Manager, Viacom Michelle Fonseca, Managing Producer, Viacom Andrei Chahine, Creative Director, MTV Kelly Peragallo, Designer, Tapad David Sanderson, VP Creative, Tapad, Joe Kelly, Senior Creative Director

 

 

The Great FT Paywall Pause by Essence for Financial Times

Essence was asked to increase the Financial Times’ subscription rate from younger, international, media savvy individuals. They opened up the paywall around Financial Times’ content for one day after an extended campaign, including Digital Out of Home, mobile and desktop executions advertising the event. Allowing readers access to content for free resulted in across the board subscription rate increases, and a reduction in the cost per subscription.

Affiliated Agency: NONE

Credits: Michael Dolan, Head of Paid Media, Financial Times Mark Jarvis, Marketing Manager, Financial Times Will Frappell, Client Partner, Essence Daniele Mainardis, Account Director, Essence Michael Butler, Senior Account Manager, Essence Callum Leslie, Account Manager, Essence Joe Myers, Programmatic Manager, Essence Patrick Omara, Account Manager, Essence Lisa Gan, Senior Account Executive, Essence

I Am A Witness by Goodby Silverstein & Partners for Ad Council

Most anti-bullying campaigns target victims or aggressors, but Goodby Silverstein & Partners decided to focus on the witnesses of cyberbullying in the I Am a Witness campaign for Ad Council. The campaign revolved around educating people about cyberbullying and giving them the means to put a stop to it—in this case, through the use of an emoji eye that symbolized witnessing something bad happening. It was integrated with Snapchat, Reddit, Whisper, and is now part of the Unicode standard.

Affiliated Agency: Moonbot Studios - Production ; Mutato Muzika - Music ; Stimmung - Sound Design ; One Union - Mix

Credits: Client: The Advertising Council President + CEO: Lisa Sherman SVP, Group Campaign Director: Heidi Arthur VP, Campaign Director: Deborah Leiter Campaign Director: Hannah Blatt Partner: Adobe CMO: Ann Lewnes Principal Marketing Manager: Megan Dale Creative Co-Chairman, Partner: Rich Silverstein Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Hanna Wittmark Copywriter: Kate Baynham Sr. Designer: Angie Elko Production Integrated Producer: Benton Roman Director of Content Production: Tod Puckett Technology Director: Mike Kellogg Account Services Managing Partner: Robert Riccardi Account Director: Cassi Norman Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Sr. Communication Strategist: Victoria Barbatelli Communication Strategist: Devon Lynch Business Affairs Business Affairs Manager: Heidi Killeen Production and Interactive Company Company Name: Moonbot Studios Director: Limbert Fabian Co-Director: Jake Wyatt Executive Producers: Lampton Enochs, Trish Farnsworth-Smith, Brandon Oldenburg Producers: Sulivan Parker, Wendell Riley Editor: Calvin O’Neal Jr. Lead Artist: Kenny Callicutt Production Art: Renee Bates, James Cassettari Animation Supervisor: Jake Wyatt Animators: Renee Bates, Jason Behr, Beavan Blocker, Kenny Callicutt, James Cassettari, John Durbin, Kendra Phillips, Andrew Stovesand, David Wilson Animation Cleanup: J.D. Gardner, Justin Holt, Gordon Pinkerton, Kaleb Rice Lead Developer: Heather Shrewsbury Developer: John Cannon UI Developer: LaShea Brittain CG Supervisor: Megan Deane Compositors: Megan Deane, J.D. Gardner, Justin Holt, Thomas J. Moore, Gordon Pinkerton, Kaleb Rice, Russell Smith Music Company Name: Mutato Muzika Composer: Mark Mothersbaugh Arrangement: Raymond Plaza Executive Producer: Natalie P. Montgomery Sound Design Company Name: Stimmung Sound Designer: Gus Coven Mix Company Name: One Union Mixer: Joaby Deal :30 Trailer: Company Name: E-Level Editor: Graham Wilcox Musical Arrangement: Nick DeMatteo Motion Graphics Director: Mike Landry 2D Animator: Chad Ford

Music/Sound Effects

Outcast Interactive Trailer: “Possession Begins” by Campfire at SapientNitro for Cinemax

The effort to promote Cinemax’s Outcast—a possession-themed horror show from The Walking Dead creator Robert Kirkman— is perhaps one of the most creepy campaigns of the year. It includes a truly terrifying interactive trailer that lets audiences experience demonic possession. At PossessionBegins.com, people close their eyes and are transported to an immersive virtual audio story where a demonic presence goads them. If they open their eyes to try and escape, they see terrifying video montages.

Credits: Creative Director: Nick Braccia Senior Art Director: Kade Roybal Creative Technologist: Mark Harris Manager Producer: Julia Pontecorvo Art Director: Emily Culbertson Art Director: Dylan Werner Senior Copywriter: Micky Treutlein Associate Technologist: Adam Paikowsky Account Coordinator: Lauralee Bent Client Services Director: Jen Villany Senior Manager Interactive Program Management: Zach Bolton Manager Producer: Cassandra Robertson-Reuter VP Client Services: Jeremiah Rosen Chief Creative Officer: Michael Monello Audio Production Team: Apollo Studios Interactive Production Team: Dinahmoe

Hammerfy Your Home with Trulia by The Marketing Arm for Trulia

Searching for a home is serious business, but Trulia sought to lighten things up with a campaign starring the legendary MC Hammer. The brand created "Hammerfy Your Home.” Consumers visit a microsite where they input their five most-desired home features. They're rewarded with a personalized music video starring Hammer. We composed, recorded, and filmed more than two dozen versions of an original song, resulting in 3,000 variations. Every user receives their own sharable music video, geared to drive people back to Trulia.com.

Affiliated Agency: Jingle Punks, Production Company

Credits: Bonnie Donaldson, Trulia Tom Meyer, The Marketing Arm Lewis Henderson, The Marketing Arm  Steve Albany, The Marketing Arm Paul Levine, Trulia Randy Scott Slavin, Jingle Punks Marc Gilbar, The Marketing Arm Matt Keltz, The Marketing Arm Brian Keltz, The Marketing Arm John Suits, The Marketing Arm, Dallas Jen Daly, The Marketing Arm Ben Azarraga, The Marketing Arm Jared Gutstadt, Jingle Punks Dan Demole, Jingle Punks Brian Wahlund, Jingle Punks Jesse Korwin, Jingle Punks

Share a Coke and a Song: Creating a Soundtrack to Summer by UM for Coca-Cola

Coca-Cola needed to invigorate its “Share a Coke” campaign. With Pepsi stepping up their social game with #Pepsimojis, the brand targeted a generation of teens who wore Coke t-shirts, but didn’t have the product in hand. The campaign featured song lyrics on packaging rather than names. Coke partnered with Musical.ly to be the first non-entertainment brand on the platform resulting in 2 million engagements on influencer content, with a 28% engagement rate across social (likes, comments, shares, retweets, favorites).

Credits: Kathryn Smolen - SVP, Group Partner, Strategy, Coca-Cola_UM

Native Advertising: Single Execution

AI: What It Takes to Be Human by T Brand Studio, The New York Times for UBS/Mediavest

UBS and Mediavest asked NYT's T Brand Studio to create a native ad exploring the potential of artificial intelligence, so naturally they decided to make AI part of the ad. Visitors can interact with Rose, a chatbot licensed from Brillig Understanding, who helps introduce additional content, including an original article with five chapters, three Q&As with AI experts, and a short video about Hiroshi Ishiguro, a humanoid designer. The ad is on track to deliver its target for impressions in one-third the allotted time.

Affiliated Agency: Mediavest

Credits: Kaylee King-Balentine, Director, T Brand Studio Int'l; Nelly Gocheva, Editor, T Brand Studio Int'l; Raquel Bubar, Producer, T Brand Studio Int'l; Graham McDonnell, Designer, T Brand Studio Int'l; Alison Tyrrell, International Associate Director, Digital, Mediavest;

UnTasty Dishes by DigitasLBi for Charity Water

Charity: Water wanted to highlight the impact of dirty water on millions of people in the developing world for viewers in the U.S. DigitasLBi decided to literally show them, by partnering with Buzzfeed's Tasty to make a series of how-to recipe videos just like those normally posted on Buzzfeed's food channel -- except with dirty water instead of clean. These gross-out "UnTasty Dishes," for example for lemonade made with leech-infested water and cornbread with toxic algae, garnered over 5 million views in two weeks.

Credits: -Chief Creative Officer, North America: Ronald Ng -EVP, Executive Creative Director: Atit Shah -SVP, Creative: Doris Chung -VP/Group Director, Creative: Jennifer Awasano -Associate Director, Creative: Madeline Malachowski -Associate Director, Creative: Zoe Bell -Associate Art Director: Gabriella Ibrahim -EVP, Group Account Director: Jonathan Dupuis -Account Manger: Syril Smith -VP/GD, Executive Producer: Peter McCann -Associate Producer: Gretchen Hargrove -Editor: Sricharan Rao

Nepal: One Year Later by Atlantic Re:think for Cathay Pacific

Since 2005 Possible has been working to bring free health care to Nepal's poor populations, a mission which acquired new urgency after the devastating 2015 earthquake. Cathay Pacific pitched in with free air travel for Possible's volunteers, and one year later Atlantic Re:think helped tell the story of this partnership by dispatching a journalist, filmmaker, and production team to follow Possible volunteers on their journey into Nepal in order to document their work there. The program generated three million impressions on Twitter alone.

Credits: Atlantic Re:think

Native Advertising: Campaign

Shadow Mission: Covert Ops’ Unseen World by The Washington Post’s WP BrandStudio for SyFy

SyFy wanted to raise awareness for its new spy series, "Hunters," with premium native content emphasizing the show's gritty realism. The Washington Post's WP BrandStudio helped achieve this by creating a two-part, immersive multimedia experience delving into the real-life background of the tradecraft and technology shown in the series, including interviews with former undercover agents, a 3-D interactive globe showcasing the world's top covert operations outfits, and a history of intel scandals. The campaign generated 1.3 million page views and 750,000 social actions.

Affiliated Agency: Maxus Global

Credits: Annie Granatstein: Head of WP BrandStudio Alison Lake Benadada: Content Editor (WP BrandStudio) Hyojin Kim: Program Designer (WP BrandStudio) Jill Putney: Social Media Designer (WP BrandStudio) Heather Schmelzlen: Social Media Strategist (WP BrandStudio) Elana Luppino: Project Manager (WP BrandStudio) Mandy Goldberg: Video Producer (WP BrandStudio) Richard Stovall: Web Developer (WP BrandStudio)

HUMAN: MODERN PIONEERS by Woven Digital Inc. for Coors Banquet / MillerCoors

MillerCoors wanted to raise awareness for the return of Coors Banquet, one of the company's original 19th century brands, positioning its as an authentic artisanal lager. To help achieve this goal Woven Digital and Uproxx partnered to create Human: Modern Pioneers, a video series about modern individuals practicing traditional crafts, including a master penman and a bookmaker trying to revive the fortunes of a small town. To date the campaign has generated over 45 million views and 1.9 million Facebook likes, shares, and comments.

Affiliated Agency: Initiative - New York

Credits: Benjamin Blank, Chief Creative Officer and Executive Producer, Woven Digital Colin Digiaro, Chief Executive Officer, Woven Digital Kevin Bjelajac, Director of Strategy, Woven Digital Jens McNaughton, Executive Creative Director, Woven Digital Kurt Anderson, Head of Production, Woven Digital Matt Livadary, Head of Post Production and Editor, Woven Digital Bridger Nielson, Studio Creative Director and Director, Woven Digital Sean Stuart, Producer, Woven Digital Kyle Arbaugh, Head of Brand Partnerships, Woven Digital Oona Mayo, Sr. Director, Brand Partnerships, Woven Digital Heather Gaspar, Brand Manager - Coors Banquet, MillerCoors Anne Pando, Associate Brand Manager - Coors Banquet, MillerCoors Brad Feinberg, Media Director, MillerCoors Dan Langert, Senior Manager, Media & Digital, MillerCoors Kelly Ellefson, Media Manager, MillerCoors Justin Gray, Associate Media Manager, MillerCoors Lindsay Kaufman, Director, Digital Investment, Initiative - New York Tito Flores, Associate Director, Digital Investment, Initiative - New York Jaime Przekop, Director, Content Strategy, Initiative - New York Kristie Collins, Project Manager, Initiative - New York

ThankList by MullenLowe Mediahub for American Greetings

American Greetings wanted to spur a public conversation about the concept of gratitude, and MullenLowe Mediahub answered the call with the "ThankList," a multi-part campaign including a dedicated channel on the Huffington Post, a video series on Mashable, and numerous tie-ins across print and broadcast media. Working with celebrities like Robin Roberts and Patricia Arquette, bloggers and social media influencers, the campaign emphasized the idea of thanking unsung individuals who helped along the way. The campaign achieved over 100 million organic social media impressions.

Credits: Drew Watson – VP, Group Media Director Erica Patrick – Associate Director of Media Sciences Aleena Akmal – Senior Digital Media Planner Alison DeLeo – Assistant Digital Media Planner

Photography

Earth Balance Photography by VOCO for Earth Balance

Voco collaborated with Earth Balance to create a campaign that showed how delicious vegan eating can be, targeting the "Wal-Mart mom, who is looking to eat a little bit better." With photographs of mouth watering, colorful, yet simple food, along with recipes and descriptions. This makes vegan eating more exciting and even surprises the viewer after reading that it is quinoa with a protein emphasis! Most importantly this photograph of a Strawberry Rurhubarb Galette speaks to everyone and not just the target audience.

Credits: Heidi Jewell, Account Manager; Lauren Bendinelli, Social Media Manager; Olivia Wagner, Social Media Manager

In Search of Great by Getty Images for Getty Images

"Getty Images is not just ahead of visual trends—they set them." They proved this to be true with their, "In Search of Great" campaign. They used still and video imagery to capture incredible moments that sparks inspiration and curiosity, by the click of the shutter creating the perfect photograph. These images are incredible and it is almost impossible to look away from the video.

Affiliated Agency: Media Placement - Media Storm

Credits: AGENCY: motive (the-motive.com) • Creative Directors: John Foster and Kevin Doyle • Account Director: Katherine DeTroy • Account Executive: Beth Higgins • Producer: Hiba Abu-Baker • Designer: Red Ukachukwu EDITORIAL: Whitehouse Post Production • Editor: Crandall Miller MUSIC • Music Supervisor: Jessica Dierauer • Sound Design: Mr. Bronx Audio Post DIGITAL PRODUCTION: Studio (http://studiollc.com/) IMAGERY: Getty Images and iStock by Getty Images

At The Water's Edge by Atlantic Re:think for Sony

"At The Water's Edge," is a campaign for the launch of Sony Alpha Mirrorless Camera. Atlantic Re:think was faced with a challenge of a way to increase awareness while in an era where camera's are built into almost every device. They realized that showing people how beautiful photographs could be, when captured with a state-of-the-art DSLR vs. their own lower-capability camera. They used 14 stunning images capturing what Mittermeier called the, "Water's Edge-where land and sea collide, and life emerges."

Credits: Atlantic Re:think

Programmatic

Lexus Performance 3D Campaign by Team One for Lexus North America

Team One's campaign for Lexus represents a truly compelling use of 3D animation and personalization tech that enabled consumers to customize the vehicle's color, navigate a mobile showroom, and get an engaging 360-degree views all designed for mobile. The 3D mobile campaign truly connected the brand to consumers. Tablet and smartphone 3D ad engagement rates exceeded Celtra rich media automotive benchmarks, by 43% and 195% respectively. On average, users spent over 16 seconds in tablet units, exceeding Celtra automotive benchmarks.

Affiliated Agency: Amobee

Credits: •Octavian Pop, Sales Manager, Amobee, opop@amobee.com •Elliott Seal, Account Manager, Amobee, eseal@amobee.com •Paul DeGrote, VP Creative Director, Amobee, pdegrote@amobee.com •Shaun Valcho, Creative Development Manager, Amobee, svalcho@amobee.com •Eric Smith, Senior 3D Production Manager, Amobee, esmith@amobee.com •Brian Smith, VP Marketing, Lexus, brian.smith@lexus.com •Brian Bolain, Corporate Manager, Marketing, Lexus, brian.bolain@lexus.com •Mariko Kusumoto, National Marketing Communications Manager, Lexus, mariko.kusumoto@lexus.com •Teri Hill, Media Manager, Lexus, teri.hill@lexus.com •MaryJane Kroll, Advertising & Multicultural Marketing Manager, Lexus, Maryjane.kroll@lexus.com •Jennifer Mathis, National & Dealer Advertising Planner, Lexus, Jennifer.mathis@lexus.com •Melissa Lam, Media Supervisor, Team One, Melissa.lam@teamone-usa.com •Drew Garraway, Producer, Team One, drew.garraway@teamone-usa.com •Trina Sethi, Account Supervisor, Team One, trina.sethi@teamone-usa.com •Kelly Rogers, Assistant Account Executive, Team One, Kelly.rogers@teamone-usa.com •Chris Greve, Project Manager, Team One, chris.greve@teamone-usa.com •Ross Brodie, Art Director, Team One, ross.brodie@teamone-usa.com •Jason Stinsmuehlen, Associate Creative Director, Team One, Jason.stinsmuehlen@teamone-usa.com •Rudi Anthony, Strategic Planning Director, Team One, rudi.anthony@teamone-usa.com •Scott Thornton, Associate Media Director. Scott.thornton@teamone-usa.com •Rebecca Foster, Group Media Director, Team One, Rebecca.foster@teamone-usa.com •Jennifer Bolt, Executive Director, Idea Communication, Team One, Jennifer.bolt@teamone-usa.com

The Great FT Paywall Pause by Essence for Financial Times

When publishers are trying creative ways to lure more digital subscribers in order to survive, the FT sought to boost subs by offering a 24-hr "freeze" on its paywall, whereby readers would have a chance to access FT content for free during the campaign. The FT leaned on data insights, video content, targeted/retargeted display, native rich media ads, and digital out-of-home mobile and desktop executions, most of which were driven programmatically. The FT achieved 16% growth in estimated subscriptions YoY on the day of the paywall.

Affiliated Agency: NONE

Credits: Michael Dolan, Head of Paid Media, Financial Times Mark Jarvis, Marketing Manager, Financial Times Will Frappell, Client Partner, Essence Daniele Mainardis, Account Director, Essence Michael Butler, Senior Account Manager, Essence Callum Leslie, Account Manager, Essence Joe Myers, Programmatic Manager, Essence Patrick Omara, Account Manager, Essence Lisa Gan, Senior Account Executive, Essence

Hot & Cheezy by UM Malaysia for KFC

UM Malaysia's campaign for KFC starred the brand's Hot & Cheezy burger as a flirtacious character who delivered hilarious cheesy one-liners. There were 10 to 20 micro-videos per week featuring the character. Real-time data was used to distribute the content. Viewing completion rates hit 35%, breaking Google Malaysia’s record for pre-roll viewthrough rates. KFC’s "Top of Mind" recall increased by 45% to 62% from October 2015 to December 2015 and sales increased by 16% week-over-week, and outperformed targets by 50%.

Affiliated Agency: Rally Worldwide, Outgrow

Credits: UM: Amit Sutha, Managing Director Chan Woei Hern, ECD Marlo Ongpin, Head of Tech Loreen Lim, Producer Chung Ru Zen, Writer Rina Low – General Manager Stephanie Chin – Head of Buying Chan Su Ling – Strategic Planner Aisha Tan- Rally Worldwide NJ Wong – Rally Worldwide Hor Jian Tsin – Outgrow Sodiq Odofin – Outgrow Tay Wee Hiong – Outgrow

Rich Display Media: Single Execution or Campaign

Air Canada Brisbane 360 by Contobox and Mindshare for Air Canada for Air Canada

You can’t just throw in the latest media technology and expect to produce a great campaign -- unless, of course, you’re talking about 360-degree video! In all seriousness, the amazing -- and amazingly interactive -- video footage lent itself perfectly to Contobox's campaign for Air Canada. The purpose was to show off Brisbane, Australia, which the ad’s aerial shots perfectly achieved. As such, we not at all surprised that the campaign resulted in over 17 million impressions, and a staggering 2.31% click through rate.

Affiliated Agency: Mindshare (Digital Strategy)

Credits: Credits: Andrew Bester: Group Director, Sales, Crucial Interactive Ryan Noonan, Senior Account Manager, Crucial Interactive Scott Victor, Experience Manager, Crucial Interactive Chris Constandinou, Developer, Crucial Interactive Yustin Musidi, Developer, Crucial Interactive Firuz Azizov, Quality Assurance Specialist, Crucial Interactive, Gabriella Lechner,  Manager, Marketing Communications,
Air Canada International Maya Khoury, Campaign Manager, Air Canada, International Route Support Jannie Densing, Director, Mindshare Paul Linley, Sr. Digital Manager, Mindshare, Jennifer Tran, Digital Investment Associate, Mindshare, Tommy Quach, Senior Manager, Inventions, Mindshare, Arcie Gonzalez – Associate Planner, Mindshare Joshua Dick, Account Supervisor, JWT Milos Milasinovic, Account Coordinator, JWT Nicole Kenny, Account Coordinator, JWT Ryan Spelliscy, Chief Creative Officer, JWT Scott Miskie, EVP, Managing Director, JWT Ellen Wilson, Account Director, JWT Cam Garbutt, Copywriter, JWT Jose Rivas, Art Director, JWT

Nike LunarEpic Flyknit by RED Interactive Agency for Nike

Like the stars and the sky, there’s no beating celestial beauty -- and RED Interactive Agency’s work for Nike is just that. The ad’s spacey feel perfectly compliments Nike’s otherworldly LunarEpic Flyknit running shoe. Respecting runners’ demand for performance data, the ad features a plethora of product information without sacrificing its clean look and feel. Offering a 360-degree view of the LunarEpic’s -- which lets viewers orbit the shoe like a moon circles a planet -- completes the overall effect.

Credits: X

In Search of Great by Getty Images for Getty Images

In the age of Instagram, it’s easy to forget what great photography and videography looks like. This latest campaign from Getty Images reminds us. Straightforward in its execution, the expandable banner lets the masterpieces in Getty’s library do the talking. The tagline, “In search of great,” keeps the focus on search and discovery. It’s no wonder that the ad saw video completion rates of 87% against a benchmark of 60.44% -- clearly accomplishing Getty’s main objective of highlighting its video archive.

Affiliated Agency: Media Placement - Media Storm

Credits: AGENCY: motive (the-motive.com) • Creative Directors: John Foster and Kevin Doyle • Account Director: Katherine DeTroy • Account Executive: Beth Higgins • Producer: Hiba Abu-Baker • Designer: Red Ukachukwu EDITORIAL: Whitehouse Post Production • Editor: Crandall Miller MUSIC • Music Supervisor: Jessica Dierauer • Sound Design: Mr. Bronx Audio Post DIGITAL PRODUCTION: Studio (http://studiollc.com/) IMAGERY: Getty Images and iStock by Getty Images

Rich Media: Campaign

Narcos S1 Online Media Campaign by AvatarLabs for Netflix

Sure, AvatarLabs had some killer media assets to promote Netflix’s dramatic series Narcos. But, credit goes to the agency for squeezing every kilo of value out of those assets. That included making each and every element of the ads flexible. Indeed, multiple elements could be swapped out depending on the marketing needs of each territory where the ads ran. As such, key coke-covered assets could be exchanged, while trailers could be swapped, and date messaging and character art could be adjusted.

Credits:

Orange Is The New Black Season 3 by RED Interactive Agency for Netflix

While it had the help of some spicy media assets, RED Interactive Agency faced enormous expectations in its promotion of Netflix’s Orange Is The New Black Season 3. To win over the show’s existing fan base -- and attract new viewers -- the agency created a provocative mix of multimedia, including interactive visuals, gamification in the form of Easter eggs hidden in the digital media, and an out-of-home event with rich digital components set in Times Square.

Credits: X

Star Wars: The Force Awakens by Part IV for Walt Disney Studios Motion Pictures

For this campaign, Part IV had the monumental task of introducing audiences to the Star Wars that was supposed to revitalize the franchise -- and it hit the ball out of the park. Trying to live up the immense expectations surrounding 'Star Wars: The Force Awakens,' the agency developed creative with custom motion graphics animation and video to immerse users into the world of the film. Heck, it even created faux 3D overlays to make the film appear to jump off of users’ Web pages!

Credits: Josh Golsen - President Jonathan Dortch - Director of Production Chris Chung - Creative Director Millie Vitello - Producer John Brown - Lead Animator Greg James - Lead Developer

Search Marketing: SEM Campaign

Great SEO Enables Great DSAs by Search Discovery for Apartment Finder

Search Discovery began with a small test for Apartment finder, running Dynamic Search Ads alongside its SEO strategy. All eight campaigns were location based, so the agency paused all keyword-targeted campaigns in two locations and removed all negatives from the DSA campaigns, giving them freedom to run. The DSAs targeted different traffic than the agency initially focused on and saw immediate improvement in CPCs and CPAs. Within a few weeks after shifting all campaigns to the strategy, lead volume and CPLs improved and CPCs fell.

Credits: Omri Levin, Senior Media Manager, Search Discovery Tori Barlow, Media Manager, Search Discovery Yehonatan Schwarzmer, Media Associate, Search Discovery Erin Linsin, Media Associate, Search Discovery Gabriela Jimenez, Media Associate, Search Discovery Kathleen Hess, Senior Media Associate, Search Discovery Lindsay Blankenship, Media Director, Search Discovery Colin O'Grady, Director of Paid Media, CoStar

Approaching SEM with an Audience First Mindset by Reprise for FCA/ FIAT Chrysler Automobiles

Reprise shifted FCA/Fiat's paid search campaign focus from generic search queries such as "car" and "truck" to "who" and "why" qualifying user value before clicking the ads to assure marketing dollars were not wasted. The approach prioritized audiences. Determining “who" increased conversion rates by more than 5%. Layering different types of audience data on top of search data produced 11% more shoppers with 5% less spend. Reprise estimates FCA’s paid search accounts will generate 2 million more Web site visits at less cost in 2016.

Credits: Amy McNeil, Senior Digital Marketing Manager - FCA David Mihalek, VP, Group Director - Reprise Shelby Veldman, Manager - Reprise Nate Lewalski, Manager - Reprise Ponti Ang - Manager - Reprise Whitney Chamberlin, Manager - Reprise

ADP and iProspect: Customized SEM Targeting with Multiple Data Layers to Deliver 73% Increase in Gross Opportunities by iProspect for ADP

iProspect worked with ADP, which generates a lot of irrelevant branded searches from existing customers, to focus campaigns more on SMBs and reduce the instances of ads being shown to irrelevant audience segments. The team integrated a variety of tactics from Customer Match to RLSA. The overall campaign improved lead quality by 81%, equivalent to a 73% increase in gross opportunities, and aligned pixels for further insight into the consumer's journey. It also enabled iProspect to link with Google AdWords while implementing DoubleClick tracking methods.

Credits: Christina Malcolm, Associate Director, Paid Search, iProspect; David Barwig, Senior Account Director, iProspect; Meghan Trent, Associate Account Director, iProspect; Dan Kujanek – Sr. Associate, Paid Search, iProspect; James DePace – Sr. Associate, Paid Search; iProspect; Scott Sheppard, VP, Digital Marketing, ADP; Michael Selvaggio, Sr. Director, Digital Marketing, ADP

Search Marketing: SEO Campaign

Product Retirement Search Strategy by Mindshare, GroupM Search & Social for Jaguar Land Rover

It takes a strong SEO strategy to save and redirect Web site traffic from retired products to create awareness for new ones. Mindshare developed a retirement strategy for Jaguar Land Rover to redirect site traffic from Jaguar XK and the Land Rover LR2 through guidance on what and how much content to retain, recommendations for 301 redirects and internal linking. The results drew-in more than 86K Web visits, 88% from organic search, with a 21.6% conversion rate for actions like the Build & Price feature.

Affiliated Agency: Spark44, Creative agency, handled the UX designs and development of the pages

Credits: Tim Eschenauer, Director, Organic Search, Mindshare/GroupM Search & Social; James Cooley, Group Director, Search & Social, Mindshare/GroupM Search & Social; Kim Kyaw, Head of Digital, Social & CRM, Jaguar Land Rover

SIM Partners/Advocate Health Care by SIM Partners for Advocate Health Care

SIM Partners helped Advocate Health Care drive patient acquisition up 110%, with nearly 70% of traffic coming from organic search. About 18% of mobile traffic resulted in calls. The technology did it by optimizing local data and content to provide relevant, location-specific services to individuals searching for healthcare information. Advocate saw a 175% increase in appointment submissions after just five months, 63% of request-an-appointment form submissions for physicians came from new patients. The SEO campaign achieved a return of 33:1 in 75 days.

Affiliated Agency: N/A

Credits: Advocate Health Care Mayura Kumar Director of Digital Strategy SIM Partners Velocity Health Amanda Bury Managing Director

A Performance Engine: Reimaging Microsoft’s Global Approach to SEO + Content by iCrossing for Microsoft

Microsoft’s brands range from consumer to enterprise, creating a complex ecosystem to optimize globally and making it increasingly difficult to align a successful SEO strategy. iCrossing worked to educate Microsoft's internal teams on a variety of topics like geo-targeting, content audits and strategy to drive performance across all business units. While success began with a 93% YoY increase in natural search visits and a 354% increase in search revenue during week of Black Friday, more recently the strategy increased organic search revenue by 122%.

Credits: iCrossing SEO Team Microsoft Corporate Team

Social: Facebook Campaign

Stand with Malala by Campfire at SapientNitro for National Geographic Channel

To draw viewers to its airing of “He Named Me Malala” and raise awareness for the Malala Fund, National Geographic Channel used Facebook to create a campaign that illustrates the importance of a 12 year education for girls worldwide. Campfire at SapientNitro created a Facebook tool that looks like a typical yearbook, expect all the girls' pictures disappear. Facebook users could set the video as their Facebook Video Avatar and show support for Malala and her cause.

Credits: Michael Monello, Chief Creative Officer; Jeremiah Rosen, VP Client Services; Jennifer Villany, Director Client Services; Kade Roybal, Senior Art Director; Ilan Frankel, Senior Copywriter; Emily Culbertson, Designer; Lauralee Bent, Account Executive; Ethan Piper, Producer; Nick Braccia, Creative Director; Rajiv Mody – VP, Social Media (NatGeo); Hillary Ossip – Manager, Social Media (NatGeo); Darren Knabe – Global Digital Marketing Manager (NatGeo)

 

Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare by Activision and Resolution Media for Activision

To support the launch of Infinite Warfare, a Call of Duty game, Activision and Resolution Media launched a campaign using Facebook Messenger, chat bots and an in-game takeover. Characters from Infinite Warfare appeared within Black Ops III, describing an online scavenger hunt with details found on Facebook Messenger. There, gamers interacted with Infinite Warfare character Lt. Reyes chat bot for additional game information and a link to the trailer. The Lt. Reyes Facebook post was promoted by targeting Call of Duty players from Activision’s database.

Affiliated Agency: Resolution Media: media strategy, planning and execution; OMD; AKQA; Edelman

Credits: Caroline McNiel, Vice President, Global Media – Activision Simone Lengyel, Senior Director, Global Media – Activision Monte Lutz, Global Head of PR and Digital Marketing – Activision Justin Manfredi, Senior Director, Digital Marketing – Activision Rich Elmore, Senior Manager, Digital Marketing – Activision Tim Ellis, EVP, Chief Marketing Officer – Activision Eric Hirshberg, CEO – Activision

The Storytellers: New Voices of The Twilight Saga by Tongal for Lionsgate

The Storytellers campaign was launched by Lionsgate in 2015, in an effort to reinvigorate The Twilight Saga franchise. Tongal partnered with Women in Film, Twilight author Stephanie Meyer and Volvo and asked for new film and storyline idea submissions on Facebook, to be voted on by fans via Facebook and Tongal’s content development platform. Burgeoning female filmmakers produced the seven winning films that launched exclusively on Facebook.

Credits: - James DeJulio, CCO, Tongal - Caleb Light-Wills, SVP Creative & Strategy, Tongal - Erin Fredman, VP, Branded Entertainment & Original Content, Tongal - Lesley Worton, Head of Production, Tongal - Cathy Shulman, Head of Production, STX Entertainment - Stephenie Meyer, Twilight author, film producer and co-founder of Fickle Fish Films - Meghan Hibbet, co-founder of Fickle Fish Films - Cate Carson, filmmaker, Tongal - Nicole Eckenroad, filmmaker, Tongal - Maja Fernqvist, filmmaker, Tongal - Yulin Kuang, filmmaker, Tongal - Kailey Spear, filmmaker, Tongal - Sam Spear, filmmaker, Tongal - Amanda Tasse, filmmaker, Tongal - Lindsey Hancock Williamson, filmmaker, Tongal

Social: Twitter Campaign

#truTVisAThing brand awareness campaign by truTV for truTV

When Twitter trolls make fun of truTV every March for basketball broadcasts (what is this network and where can I find it?), the network replied with a bolder attitude – “hey, we’re here, you should already know it, in fact, we’re already A THING!” With an increasingly edgier tone, support from the Promoted Trend (#truTVisAThing), targeted paid media, and our organic 1:1 conversations, we generated 391 million impressions in seven days. truTV’s war room painstakingly responded to thousands of tweets with 800+ customized video/GIF/static assets, generating +18.6k replies/retweets/posts over 7 days. truTV’s attitude transformed a social response campaign into a massive brand building and consumer awareness effort.

Affiliated Agency: Movement Strategy – Agency Partner

Credits: Puja Vohra – EVP, Consumer Marketing, truTV Ritch Duncan – Manager, Digital Content, truTV Dana Ortiz – Consultant, Marketing, truTV Dan Manu – Sr. Director, Digital/Social, truTV Kelle Rozell – Senior Manager, Marketing, truTV Mari Ghuneim – VP, Digital, truTV

#AllTreesAreBeautiful by UM in partnership with Arnold Worldwide and Havas Worldwide for Reese's

Fans of Reese’s took to Twitter last year to express their disgust for the looks of the Reese’s Trees… which looked more like turds than a holiday symbol. To add a positive spin to a crappy scenario, Reese’s created #AllTreesAreBeautiful to stop the injustice of tree shaming. The hilarity worked, with haters becoming defenders of all tree shapes and sizes. #AllTreesAreBeautiful was a series of Twitter and Facebook posts that added pop culture references to the tree debacle. Think deflategate to #treegate.

Affiliated Agency: Havas Worldwide, Arnold Wordlwide

Credits: Havas/Arnold Worldwide: Global Chief Creative Officer: Jim Elliott Executive Creative Directors: Tim Flood and Mat Jerrett Head of Social Marketing, Havas NY: Larry Lac Social Editors: Omar Khan, Kristen Ablamsky, Tattiana Bamba and Amber Ferguson Copywriters: Adam Samara, Jameson Rossi and Teresa Guggenberger Art Directors: Michael Camarra, Andrew Williams, JP Regaldo and Chandler Broadrick Designer: Paul Kim Strategy: Jennifer Fleet and Sara Bamber Marketing: Daniel Mize, Beth Palmer, Lisa Huang, Jamie Herndon and Theresa Ganchorre UM: Daniele Ashkenazy -- Manager, Social Hannah Lifset – Senior Analyst, Social Eve Leshaw -- EVP, Managing Partner Diana Steblai -- VP, Group Director

Invested in Our Legacy by TBWA\Chiat\Day NY for Bank of New York Mellon

There is nothing funny about typical bank advertising. BNY Mellon knows. The company received a boost on Twitter though when it created Tony Awards-themed animated gifs and tweets. FYI: BNY Mellon was founded by Alexander Hamilton. Hamilton came to life on BNY Mellon’s Twitter feed, commenting live during the Tony’s whenever Hamilton the musical won an award, which was often. When an award was picked up, Hamilton would tweet an 8th century-esque comment and post an animated gif of the man clapping or bowing.

Credits: Rob Schwartz - Chief Executive Officer, TBWA\Chiat\Day New York Chris Garbutt - Chief Creative Officer, TBWA\Chiat\Day New York Josh Tavlin – Global Creative Director, TBWA\Chiat\Day New York Jeff Williamson – Creative Director, TBWA\Chiat\Day New York Barb Eibel – Assoc. Creative Director, TBWA\Chiat\Day New York Tanya Zhang – Assoc. Art Director, TBWA\Chiat\Day New York Matt Engel - Assoc. Copywriter, TBWA\Chiat\Day New York John Lynch – Group Planning Director, TBWA\Chiat\Day New York Carrie Lipper – Group Account Director, TBWA\Chiat\Day New York Darren Mitchell – Account Supervisor, TBWA\Chiat\Day New York Grace Fiset – Account Executive, TBWA\Chiat\Day New York

Social: Use of Single Platform

GameStop’s The Division Interactive Imgur Adventure by The Marketing Arm for GameStop

In order to drive pre-orders and increase social conversation around a new multiplayer shooter video game (The Division), the GameStop retail stores offered a "Choose Your Own Adventure" experience on Imgur. The promoted posts let players navigate through 3 storylines and choose the outcome of the game. Each subsequent post had a link to the GameStop, while targeted posts on Facebook and Twitter drove gamers to Imgur. As a result, players were keen to share with friends, garnering free press and reach for the Division.

Credits: Dina Light-McNeely, VP, Strategic Account Lead, The Marketing Arm Rachel Stoll, Account Supervisor, The Marketing Arm Eric Fransen, Director, Digital Strategy, The Marketing Arm Steve Meyers, Associate Account Director, The Marketing Arm Ben Azarraga, Art Director, The Marketing Arm Atul Shembekar, Account Executive, The Marketing Arm Maddi Masino, Account Supervisor, The Marketing Arm Nathan Beasley, Associate Creative Director, The Marketing Arm Judy Kummer, Sales Director Gaming/Tech/Entertainment, Imgur

Conan Ride Along with Kevin Hart and Ice Cube by Turner Entertainment Networks and Team Coco for Universal Studios / Ride Along 2

For the Ride Along 2’s targeted promotion, Universal and Turner partnered to create “Conan Ride Along with Kevin Hart and Ice Cube.” The hilarious segment engaged Conan’s fans (the youngest and most socially savvy audience in late-night), driving excitement and generating buzz. In this segment, Conan with a little help from Kevin Hart and Ice Cube, gives one of his staffers a driving lesson. The custom CONAN Remote was launched the week leading into the theatrical premiere, supporting the integration with Team Coco’s social efforts.

Credits: Team Coco: Executive Producers: Jeff Ross, Conan O’Brien Producers: Mike Sweeney, Matt O’Brien Integrated Marketing: Tanesha Fields Turner Entertainment Networks: Turner Integrated Marketing: Jenn Cohen, Bianca Swartz, Melissa Gullickson Turner Ignite Social: Brad Jones, Frank Kavilanz Turner Ad Sales: Rob McGovern, Alexandra Colby

The Merc with the Snapchat Story by Fox Home Entertainment for Deadpool

With Deadpool's Snapchat campaign, Fox Home Entertainment aimed at creating an authentic narrative, taking fans on a hilarious journey through a day in Deadpool’s life and, as a result, breaking every Snapchat engagement record with a 1-day takeover. Following the main character’s unapologetic style, the campaign hijacked cultural events and popular hashtags from the Game of Thrones premier to capitalizing on National Crayon Day. The campaign culminated in Deadpool’s appearance in his own Honest Trailer that garnered 13.5MM viewers, becoming the most watched trailer.

Affiliated Agency: Armed Mind (Content), Zenith+ (Media)

Credits: Everyone on this list is at 20th Century Fox. Julie Ryan - VP, Global Digital Marketing Jouvan Laali- Director, Digital Marketing Jeremy Katz - Digital Marketing Manager Kavita Smith - VP, Publicity April Carretta - SVP, Global Communications Julie Dey - Executive Director, International Publicity  Sal Apodaca - SVP, Global Media John Gelke - Executive Director, Media Danielle Pullman - Producer, Fox Home Entertainment

Social Campaign Across Platforms: Non-Paid

Straight Outta Somewhere by PMG for Beats by Dre

In 2015, Beats by Dre teamd up with PMG to promote one of the most compelling films of the year, Straight Outta Compton. The resulting Straight Outta Somewhere campaign aimed at promoting the movie release while creating the buzz for Beats by Dre. Leveraging the film’s cultural momentum, beyond just celebrating hip hop pioneers, #StraightOutta allowed people create customizable memes to “rep their own city.” The campaign drove 1.2 billion viewers, becoming the number one trending topic on Social Media for seven straight days.

Credits: Nick Drabicky - Head of Agency Strategy, PMG Price Glomski - Head of Social, PMG Devon Rosenberry - Senior Social Account Lead, PMG Natalee Geldert - Brand Media Director, PMG

I Am A Witness by Goodby Silverstein & Partners for Ad Council

Did you know that 7 in 10 kids are affected by cyber bullying? Ad Council partnered with Goodby Silverstein & Partners to gather silicon valley’s biggest companies together such as Apple, Google, Snapchat, Youtube, Facbeook, Twitter and others to raise the awareness of this fact. As a result, they came up with the first emoji linked to a social cause that Apple and Google pushed to millions of smartphones around the world. Now, when kids see bullying, they can use the emoji to speak up.

Affiliated Agency: Moonbot Studios - Production Company; Mutato Muzika - Music Company ; Stimmung - Sound Design; One Union - Mix

Credits: Client: The Advertising Council President + CEO: Lisa Sherman SVP, Group Campaign Director: Heidi Arthur VP, Campaign Director: Deborah Leiter Campaign Director: Hannah Blatt Partner: Adobe CMO: Ann Lewnes Principal Marketing Manager: Megan Dale Creative Co-Chairman, Partner: Rich Silverstein Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Hanna Wittmark Copywriter: Kate Baynham Sr. Designer: Angie Elko Production Integrated Producer: Benton Roman Director of Content Production: Tod Puckett Technology Director: Mike Kellogg Account Services Managing Partner: Robert Riccardi Account Director: Cassi Norman Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Sr. Communication Strategist: Victoria Barbatelli Communication Strategist: Devon Lynch Business Affairs Business Affairs Manager: Heidi Killeen Production and Interactive Company Company Name: Moonbot Studios Director: Limbert Fabian Co-Director: Jake Wyatt Executive Producers: Lampton Enochs, Trish Farnsworth-Smith, Brandon Oldenburg Producers: Sulivan Parker, Wendell Riley Editor: Calvin O’Neal Jr. Lead Artist: Kenny Callicutt Production Art: Renee Bates, James Cassettari Animation Supervisor: Jake Wyatt Animators: Renee Bates, Jason Behr, Beavan Blocker, Kenny Callicutt, James Cassettari, John Durbin, Kendra Phillips, Andrew Stovesand, David Wilson Animation Cleanup: J.D. Gardner, Justin Holt, Gordon Pinkerton, Kaleb Rice Lead Developer: Heather Shrewsbury Developer: John Cannon UI Developer: LaShea Brittain CG Supervisor: Megan Deane Compositors: Megan Deane, J.D. Gardner, Justin Holt, Thomas J. Moore, Gordon Pinkerton, Kaleb Rice, Russell Smith Music Company Name: Mutato Muzika Composer: Mark Mothersbaugh Arrangement: Raymond Plaza Executive Producer: Natalie P. Montgomery Sound Design Company Name: Stimmung Sound Designer: Gus Coven Mix Company Name: One Union Mixer: Joaby Deal :30 Trailer: Company Name: E-Level Editor: Graham Wilcox Musical Arrangement: Nick DeMatteo Motion Graphics Director: Mike Landry 2D Animator: Chad Ford

The Hardest Working Brand in Social by DigitasLBi for Maytag

Let’s face it – no one wants to talk to an appliance. For years, the Maytag brand struggled with minimal engagement on social media. But in 2015, the brand partnered with DigitasLBi to create the Maytag Man, the human embodiment of the hard working appliance that engages in conversations online, delivering his unique take on any and all social discussions - whether it was college football, a Star Wars movie, or trending hashings. The Maytag Man became virtually the brand’s new face, voice and personality.

Credits: 1. Name: Ronald Ng Company: DigitasLBi Position: Chief Creative Officer, North America 2. Name: Morgan Carroll Company: DigitasLBi Position: EVP, Executive Creative Director 3. Name: Michael Frease Company: DigitasLBi Position: SVP, Group Creative Director 4. Name: Jeremy Bacharach Company: DigitasLBi Position: VP, Creative Director 5. Name: Louie Calvano Company: DigitasLBi Position: VP, Creative Director 6. Name: Andy Masur Company: DigitasLBi Position: Senior Copywriter 7. Name: Carlo Guardascione Company: DigitasLBi Position: Senior Copywriter 8. Name: Ryan Ruark Company: DigitasLBi Position: Senior Art Director 9. Name: Chris Reed Company: DigitasLBi Position: EVP, Account Management 10. Name: Kelly Barnard Company: DigitasLBi Position: VP, Account Director 11. Name: Bridget Cahill Company: DigitasLBi Position: Account Manager 12. Name: Nicole Nemerovski Company: DigitasLBi Position: Senior Account Executive 13. Name: Emily Jeffers Company: DigitasLBi Position: Senior Account Executive 14. Name: Rachael Datz Company: DigitasLBi Position: Social Strategy Manager 15. Name: Justin Ollivierre Company: DigitasLBi Position: Social Strategy Associate 16. Name: Mark Book Company: DigitasLBi Position: VP, Content Director 17. Name: Amanda Stern Company: DigitasLBi Position: Senior Associate, Project Managment 18. Name: Chellie Carr Company: DigitasLBi Position: Associate, Creative Strategy 19. Name: Ryanne Donnellon Company: DigitasLBi Position: Media Supervisor 20. Name: Aly Kasberg Company: DigitasLBi Position: Media Planner 21. Name: Mike Logan Company: DigitasLBi Position: Senior Analyst 21. Name: Shelby Carlson Company: DigitasLBi Position: Senior Media Strategist 22. Name: Ben Dvorsky Company: DigitasLBi Position: Programmatic Strategy & Analytics Manager 23. Name: Colin Minden Company: DigitasLBi Position: Programmatic Strategy & Analytics Analyst

UX/UI

Jeep® Life - World Surf League Partnership by SapientNitro for Fiat Chrysler Automobiles

Jeep’s partnership with for the World Surf League is only natural, providing Jeep’s deep history with surfing. SapientNitro amplified shared values between the two organizations - exhilaration, heritage, pride, determination and fun. Full-screen videos of surfers riding the waves immerse users in the essence of the sport, adventure and freedom. As they scroll, the story continues to modern concept vehicles created with a surf theme in mind. The website featured a full-screen video of leaders’ jerseys, a leaderboard, and a calendar of tour events.

Credits: Executive Creative Director Michael Howatson Creative Director Deepak Mehmi Associate Creative Director Jason Mills Copywriter Jim Borwick Art Director Sherry Tang Art Director Ryan Mills Experience Design Noah Pan Developer Brent Drummond Developer Kevin Ronald Developer Akshatha Prakash Account Director J.J. Peyton P.M. Ron Tsang

“Fun Voyage!” by SapientNitro for Carnival Cruise Line

Cruises are fun! But booking a cruise can be can be far from fun. SapientNitro worked with Carnival to make planning and booking online simple and enjoyable. The usual boring reservation forms were transformed the ultimate booking experience, “Fun Voyage” with immersive imagery and easy-to-navigate design that insert users into the cruise experience. The booking experience is now considerably more enjoyable with fun cruises just a click away. With easier choices came instant results. Since launch itinerary views went up 52% and booking up 9%.

Credits: Debbie Casey, Sr. Account Director Beatriz Maldonado, Account Supervisor Andrew Fishman, Project Manager Greg Cordaro, Strategy Director Eddie Gonzalez, Analytics Director Jay Wilson, Tech lead Gessica Tortolano, UX Lead Jordan Lipton, Creative Director, Design Jason Levine, Creative Director, Copy Carolina Espinales, Designer Alex Toledo, Development Lead Carlos Cabrera, Development David Mahmarian, UX Monica Cleves, UX Kelley Griffin, Strategist Kelsey Evans, Analytics Slav Kraev, Designer Jorge Rivero, Developer Liz Marks, Copywriter Nicole Levine, Sr. Copywriter

Hammerfy Your Home with Trulia by The Marketing Arm for Trulia

Trulia partnered with The Marketing Arm to drive more traffic to its side and simplify the search process. The love child of this collaboration became a microsite “Hammerfy Your Home" starring the MC Hammer. Instead of the tedious search process, users are given 5 home features to chose from, followed by a personalized and shareable music video with the MC Hammer, prompting users to the website and amplifying buzz via on-site ads, email, social and social-based advertising. U can’t touch this.

Affiliated Agency: Jingle Punks, Production Company

Credits: Bonnie Donaldson, Trulia Tom Meyer, The Marketing Arm Lewis Henderson, The Marketing Arm  Steve Albany, The Marketing Arm Paul Levine, Trulia Randy Scott Slavin, Jingle Punks Marc Gilbar, The Marketing Arm Matt Keltz, The Marketing Arm Brian Keltz, The Marketing Arm John Suits, The Marketing Arm, Dallas Jen Daly, The Marketing Arm Ben Azarraga, The Marketing Arm Jared Gutstadt, Jingle Punks Dan Demole, Jingle Punks Brian Wahlund, Jingle Punks Jesse Korwin, Jingle Punks

User-Generated

Nestle Toll House 2015 Linqia Storybook Program by Linqia for Nestle Toll House

Nestlé Toll House wanted to increase market share by shifting the brand perception from old to modern and creative, so it partnered with Linqia to produce user-generated content—original stories and recipes--by influencers who love the brand. For the price of one traditional media buy--TV commercial--the program created nearly 4,000 original blog and social media posts, recipes, and photographs, reaching more than 8 million consumers. The total media value returned from the program was 3.6x Nestle Toll House’s investment.

Credits: Maria Sipka, co-founder and president, Linqia Heather Green, Brand Marketing Manager, Nestle Toll House Mike Butruce, Customer Success Manager, Linqia Asal Ehsanipour, Community Manager, Linqia

#TEXASTODO by Slingshot for Texas Tourism

Slingshot helped the Texas Tourism board generate buzz with a campaign asking locals and folks traveling through Texas to tag their adventures with #TexasToDo across all social media platforms. The images pulled on to TravelTexas.com are searchable by categories to help visitors discover new experiences. The content also posts on banner ads, and digital boards in bus shelters. CTRs exceeded the industry average by more than three-times and drove up site traffic. Consumers spend several minutes engaging with content, learning more about designing their trip.

Credits: Advertising Agency – Slingshot Jordan Dontos – Assoc. Creative Director Clay Coleman – Assoc. Creative Director Danielle Johnson – Account Director Rachel Campbell – Account Supervisor Rachel Hale — Digital Producer

#1in7Billion by True Key by Intel Security for True Key

True Key eliminates passwords. But Intel needed a way to explain the technology without scaring people away. So the company launched a #1in7Billion awareness campaign focusing on its True Key app, which makes the person—You—the password by using data related to the user. YouTube celebrities who aligned with the core values of Intel's product, started the conversation meant to educate consumers on the Biometric Multi-Factor Authentication without confusing or boring people. It also ran on Facebook and different sites across the Internet.

Affiliated Agency: N/A

Credits: CREDITS:  Words & Music by Rob Cantor Directed by Randall Maxwell & Rob Cantor Produced by Andrew Horowitz Mixed by Dan Romer Mastered by Dave Cooley CAST (in order of appearance) ROB CANTOR: Rob Cantor LEAP TAKER: Greg Roe [http://bit.ly/22cZY5g] GOAT PAJAMINATOR: Hope Hall [http://bit.ly/1H0qoRd] HAIR DRYER: Greg Baskwell [http://bit.ly/208gV16] AIR SOARER: ScottDW [http://bit.ly/1jswUEd] APPLE-TO-BANANA TRANSFORMER: Better Off Red [http://bit.ly/1V9M84n] HOVERBOARD JUGGLER: Ultimate Insanity [http://bit.ly/1UWLR5b] HOPPING BIKER: Thomas Gallego [http://bit.ly/20tqJD2] POGO STICKER: Satinder Gill [http://bit.ly/1ROX8hJ] HULA HOOPER: Rachael Lust [http://bit.ly/1iAO6JK] SOUP POOPER: Matt Vescovo [http://bit.ly/1UWM4pb] DOGBELL CLANGER: Trench [http://bit.ly/1w57jnT] MELON BEFRIENDER: Yolanda Gampp [http://bit.ly/1i04p3q] BALL TRIPPER: David Devore [http://bit.ly/1a8ap59] COFFEE ILLUSTRATOR: Josh Hara [http://bit.ly/1oCGFVu] BABY DRESSER-UPPER: Sioin Queenie Liao [http://bit.ly/208hKXL] CAR DOOR HEADBUTTER: POR Stunts [http://bit.ly/1PUvcH3] CHEESECURL CURATOR: Andy Huot [http://bit.ly/1quEdC8] PARKOUR SANTA: Ronnie Street Stunts [http://bit.ly/1cbpkLB] TRAFFIC DANCERS: SketchShe [http://bit.ly/1xyWJvp] STREET SINGER: Avery Monsen [http://bit.ly/1REEa0I] MANDOG: Greg Baskwell [http://bit.ly/1FPW7U4] FOOT NIBBLER: Ashlee Gadd [http://bit.ly/1UIShVe] GUITAR STRUMMER: Ruby Goldblatt [http://bit.ly/1qF0Nbx] BUNNY MAKER-UPPER: Laura Jenkinson [http://bit.ly/1MeIeof] The Earth Science and Remote Sensing Unit, NASA JSC [http://eol.jsc.nasa.gov/] – space footage Creative Agency: Partners in Crime [www.partnersincrime.co] Influencer Agency: Collectively Ryan Stern, CEO Mandi Ginsburg, Strategy Lauren Simpson, Senior Producer Brand Partner: True Key by Intel Security Director of Marketing: Aimee DeGolyer Sr. Mgr. of Strategic & Creative Initiatives: Maeghan Smulders Music & Film Production by Squeak E Clean Producers: Amy Crilly & Chris Shaw Director of Photography: Fern Cardenas Editors: Randall Maxwell, Kevin Clark & Sean Scannell Assistant Editor: Lauren Johnson Makeup Artist: Maryann Yee Playback Engineer: Charles Rojas Recording Engineer: Rob Barbato Motion Graphics: Daniel Sánchez de Miguel

Video: Facebook

AccuWeather Game of Thrones by AccuWeather for AccuWeather

Right after the finale of HBO"s "Game of Thrones," the AccuWeather channel used Facebook and YouTube to bulletin this emergency: "Winter Comes To Westeros," a very chlly homage that also helped acquaint viewers to the still-new cable service. The Westeros report included helpful hints on how to survive a looming "winter that may last several years." Stock up on "Valyrian steel" and "gather dragon glass," they advised. Funny and effective, the AccuWeather spoof was mentioned in several "Throne" recaps. Clever, inexpensive marketing.

Affiliated Agency: NONE

Credits: John Dokes, CMO, writer Richard Frank, VP of Creative, writer/producer Freya Cole, Producer Michael Lee, Artist/Producer Doug Hicks, Producer Vern Horst, Editor Brian Burns, Artist

The Storytellers: New Voices of The Twilight Saga by Tongal for Lionsgate

Crowd source studio Tongal helped Lionsgate capitalize on the enormous popularity of its "Twilight" series by tapping into Facebook and partnering with Women In Film. They got young Facebookers to recommend and vote on the topics and the characters of a new batch of "Twilight"films. It was an awesome success. Seven films debuted on Facebook. And what engagement! Millions voted and the process yielded 1.5 billion impressions. Some said it looked like a new distribution system may have been born.

Credits: - James DeJulio, CCO, Tongal - Caleb Light-Wills, SVP Creative & Strategy, Tongal - Erin Fredman, VP, Branded Entertainment & Original Content, Tongal - Lesley Worton, Head of Production, Tongal - Cathy Shulman, Head of Production, STX Entertainment - Stephenie Meyer, Twilight author, film producer and co-founder of Fickle Fish Films - Meghan Hibbet, co-founder of Fickle Fish Films - Cate Carson, filmmaker, Tongal - Nicole Eckenroad, filmmaker, Tongal - Maja Fernqvist, filmmaker, Tongal - Yulin Kuang, filmmaker, Tongal - Kailey Spear, filmmaker, Tongal - Sam Spear, filmmaker, Tongal - Amanda Tasse, filmmaker, Tongal - Lindsey Hancock Williamson, filmmaker, Tongal

Hard Won by Thrillist for Smith & Forge

Don't underestimate a silly idea. Hard-cider brand Smith & Forge enlisted Thrillist to create videos to woo millennials. One ad they made went super viral. In it, a buff athlete, Kenneth Leverich, was heavily disguised so he appeared to look like an 84-year old man. Looking frail, he entered Muscle Beach. To the astonishment of the beefy types he made those weights look like they were made of balsa. More astonishing: In 24 hours, 27 million saw it on Facebook.

Affiliated Agency: Initiative

Credits: David Blend: Director of Content, The CoLab -- THRILLIST Bill McCandless: SVP, Video Production & Programming -- THRILLIST Vin Nucatola: Producer -- THRILLIST Adam Reynolds: Producer -- Scopo Studios Peter Sestina: Director -- Freelance Will Turner: Director of Photography -- Freelance Special Effects Make-up Artist: Dan Gilbert -- Freelance Allison Baruck: Editor -- Freelance

Video: Single Execution, Other

Comedy Central's "Broad City" and Xbox presents The Climb by Viacom Velocity for Microsoft

In-house Viacom Velocity tapped the stars of Comedy Central's "Broad City" to create "The Climb " a spot-on promo for "Rise of the Tomb Raider" that even Lara Craft would laugh about. "Broad City" stars Abbi and Ilana channeled their own fantasy-versus-reality blur in a scene that started on an icy mountain and ended on New York tenement fire escape. It worked. The video had seen two million views and snagged 20 million social media impressions. It even had a gameplay feel.

Affiliated Agency: Empower & Storylabs

Credits: Beth Trentacoste, SVP Creative Director, Creative & Production, Viacom Velocity Carrie Williams, Producer, Creative & Production, Viacom Velocity Alex Piliouras, Writer/Producer, Creative & Production, Viacom Velocity Polina Portnaya, Production Manager, Creative & Production, Viacom Velocity Ryan Wolf, VP, Integrated Marketing, Viacom Velocity Millicent Brown, Director, Integrated Marketing, Viacom Velocity Meredith Kohlbecker, Director, Integrated Marketing, Viacom Velocity Carly McElroy, Manager, Integrated Marketing, Viacom Velocity Rich Rama, Executive Producer Brent Stoller, Executive Producer Sheree Shu, Producer, Good Hustle Productions, Inc. Cameron Harris, Director Mark Williams, DP Jogger Studios, VFX

Sharing Goodness by Colle + McVoy for Land O'Lakes

Land O' Lakes wanted more of the world to know about its international land development efforts and its involvement in supporting farmers. So Collie + McVoy created a spot in which viewers could toggle between a Pennsylvania dairy farmer's' story and his female counterpart's version in Rwanda, and switch back and forth to see their vastly different topography. It was perfectly meshed, clever and interactive but in a simple way. The spot earned 21 million impressions, and over 17,000 Website visits, up from

Credits: Mike Caguin, Chief Creative Officer // Colle + McVoy Dustin Black, Group Creative Director // Colle + McVoy Bernice Neumann, Practice Leader // Exponent PR Laura Rubenstein, Strategist // Colle + McVoy Jenny Jonker, Media Supervisor // Colle + McVoy Dan Mandle, Analytics Director // Colle + McVoy Tricia Cornell, Senior Copywriter // Colle + McVoy Casey Christian, Art Director // Colle + McVoy Tyler Burger, Junior Developer // Colle + McVoy Clarissa Hernandez, Interactive Designer // Colle + McVoy Chris Moen, DevOps Engineer // Colle + McVoy Jack Chandler, Interactive Producer // Colle + McVoy John Borchardt, Director of Broadcast // Colle + McVoy Jon Cruikshank, Associate Editor // Colle + McVoy John Zegoski, Project Manager // Colle + McVoy Amber Navarrette, Editorial // Volt Studios Back Herfurth, Executive Producer // Grey Ghost Music

Love Test by MediaCom for Revlon

Like Dove's "Real Beauty" campaign earlier, Revlon's "Love Test" tries this theory: What if women engaged in a daily ritual in front of a mirror that embraced their own self-worth and most importantly, included a smile? And what if that was supplemented with a little Love Kit--perfume, breath mints and makeup? Well, in this test, 97% of the women reported a huge improvement in their romantic life. Nearly eight million watched the sweet resulting film on Facebook. (Revlon will market the Love Kit.)

Affiliated Agency: Lippe Taylor

Credits: Archana Kumar, MediaCom Tam Alesi, MediaCom, Lauren Thermos, MediaCom Hailey Barton, MediaCom Trixie Ferguson Gray, MediaCom Gus Marulanda, MediaCom Wendy Foster, MediaCom Tatia Pilieva, Pulse Films Kiki Rees, Revlon Lauren Wexler, Revlon Tracy Rohrbaugh, Revlon Sheryl Kornfeld, Lippe Taylor

Video: Campaign

Video Advertising Campaign for Pantene Drives Offline Sales by Eyeview for P&G - Pantene

Bad hair days. Good drugstore deals. Pantene put that together using business intelligence and even the weatherman to spot potential humid/windy/rainy conditions. Its video campaign's hyper-relevant targeting achieved record results. Pantene generated millions of data-driven personalized video ads, directing shoppers to local stores. P&G claimed $4.21 in return for every dollar spent on advertising. It also said the effort changed shopping behavior at five key retailers featured, driving an increase in in-store purchases by up to 200%.

Affiliated Agency: Mediavest (Ad Agency)

Credits: Jess Scheerhorn, BFO Brand Manager, North America Pantene (P&G) Sam Barber, Creative Director, Eyeview

Next Level Living by AOL for Sleep Number

Sponsored content done well doesn't hurt at all. AOL partnered with bedding maker Sleep Number to produce a 10-episode series, "Next Level Living" that explores what science has learned about sleep and sleep-related issues (and one thing it hasn't really figured: Why do we need to do it?). Informative, scientific, fun and at points cleverly animated, the series garnered 11.4MM video views on and off platform, and 3.2 million on Facebook alone. Very, very watchable.

Credits: Mary Gail Pezzimenti - VP, Content Creation, Partner Studio by AOL Drea Bernardi- Director of Video Programming, Partner Studio by AOL Katy Motley - Director of Program Management, Partner Studio by AOL

Impractical Jokers #LivePunishment Special by truTV for truTV

truTV tackled a new TV problem: Getting fans of "Impractical Jokers," its most-watched and most time-shifted (+80) series to show up at the appointed time to watch a live telecast instead, celebrating its 100th episode. And truTV used every social media tool out there to engage fans and change a deeply embedded viewing pattern. From the "war room," tactics included a nine-week countdown-to-air promo and months of social media promo,impressions. The live show got truTV's highest ratings in 19 months, and huge social numbers.

Credits: Puja Vohra – EVP, Consumer Marketing, truTV Raymond Dooley – VP, Marketing, truTV Dana Ortiz – Consultant, Marketing, truTV Amy Schuster – Director, Marketing, truTV Kelle Rozell – Manager, Marketing, truTV Leah Rubner – Director, Marketing, truTV Ali Hayes – Sr. Manager, Marketing, truTV Jennifer Camp – Assistant Marketing Manager, trTV Sean Gresens – Associate Art Director, truTV Hermes Arriola - Designer, truTV Mari Ghuneim – VP, Digital, truTV Dan Manu – Sr. Director, Digital, truTV Ritch Duncan – Manager, Digital Content, ,truTV Danny Green – Sr. Director, Digital Content, truTV Adam Stone – Content Coordinator, truTV

Viral Campaign

Straight Outta Somewhere by PMG for Beats by Dre

What started as a campaign to promote a movie turned into a cultural phenomenon whose reach still continues. The “Straight Outta Somewhere” campaign, tied to the movie “Straight Outta Compton” resulted in an astounding 8.7 million memes generated from hip-hop and sports fans to celebrities, brands, and even the White House. The hashtag #StraightOutta became the top trending item simultaneously on Facebook, Twitter, and Instagram. At its peak, the campaign saw an average of 15,000 #StraightOutta tweets and retweets per minute.

Credits: Nick Drabicky - Head of Agency Strategy, PMG Price Glomski - Head of Social, PMG Devon Rosenberry - Senior Social Account Lead, PMG Natalee Geldert - Brand Media Director, PMG

Kleenex. "Someone Needs One" by VSA Partners for Kimberly-Clark

“Kleenex. Someone Needs One” was the turning point for a brand stuck in a 15-year category decline. The program repositioned Kleenex by spreading “gestures of care.” The brand gathered a band of unlikely brand ambassadors, and told their stories via 21 online filmed vignettes released on Facebook. The top three stories yielded tens of millions of views. From June through December 31, 2015, the program yielded 25.9 million digital shares, comments, likes, and clicks, a 59-fold increase over 2014 figures.

Affiliated Agency: Agency: VSA Partners, Inc., Chicago, USA; Lead Creative Agency: VSA Partners, Chicago, USA; Media Agency: Mindshare, Chicago, USA; Retail Agency: Geometry Global, Chicago, USA; Digital/Social Agency: VML, Chicago, USA; PR Agency: Ketchum, Chicago, USA

Credits: Pat Palmer, Chief Strategy Officer Bob Winter, Executive Creative Director Joe Nio, Director of Brand Strategy, Consumer Marketing William Rosen, Head of Marketing Tohru Oyasu, Executive Creative Director Rainer Schmidt, Creative Director Adam Brown, Director, Client Engagement

DEWcision 2016 - DEWGGRO CRAG by OMD for Pepsi / Mountain Dew / Mountain Dew

DEWcision 2016 challenged fans to see what lengths they would go to for their favorite flavor — Baja Blast or Pitch Black. In partnership with Viacom, the brand combined DEW Nation’s love of competition with 90’s nostalgia by resurrecting a 25-foot Aggro Crag from the Nickelodeon show GUTS. Fans at home were encouraged to vote on favorite flavor via a custom hashtag. The event drew 3,000 attendees, 260 racers, 10,000+ votes from Crag climbers, 231.5K campaign engagements, and 49 million+ impressions across digital.

Affiliated Agency: OMD – Media Planning / Investment, THE CONTENT COLLECTIVE – Conceptual Development / Overall Project Management / Execution, GOLIN – Integrated Communications / Conceptual Development & Earned Media Relations

Credits: Obioma Enyia – Marketing Manager, Brand Engagement - PepsiCo Kristen Mueller – Director, Brand Communications - PepsiCo Stinson Parks III – Digital, Social & Branded Content Lead - PepsiCo Jillian Galasso – Associate Manager, Brand Communications - PepsiCo Luis Bravo – Group Director, Investment, - OMD Alison Hardy – Group Director, Strategy - OMD Matthew Hodges - Associate Director, Strategy – OMD Claudia Cahill – Chief Content Officer - The Content Collective Matthew Brent Schutz – Associate Director - The Content Collective Zach Schmitz – Creative Director - GOLIN Maggie Ridley – Account Director - GOLIN Katie Zeidman – Media Director - GOLIN Larry Pipitone – Partner - GrandArmy Matt Cutshall - Social Talent Brennen Taylor - Social Talent Chris Ficarra - EVP Integrated Marketing, Viacom Velocity Sharon Cohen - EVP Partner Marketing, Nickelodeon Velocity Lauren Elchoness - SVP Partner Marketing, Nickelodeon Velocity Andrew Sarnow - VP Integrated Marketing, Viacom Velocity Lori Schak - VP Integrated Marketing, Viacom Velocity Bari Zibrak, Sr. Director - Integrated Marketing Viacom Velocity April McKenzie - VP Partner Marketing, Nickelodeon Velocity Jamie Hoerbelt - Director Partner Marketing, Nickelodeon Velocity Brian O’Dea - Manager Partner Marketing, Nickelodeon Velocity Angelita Sierra - Sr. Director Partner Marketing, Nickelodeon Velocity Katharine Santeiro - Sr. Manager Partner Marketing, Nickelodeon Velocity Cristina Mirza - Sr. Director Integrated Marketing, Viacom Velocity Ian Lane - Director Integrated Marketing, Viacom Velocity Ben Casper - Director, Integrated Marketing, Viacom Velocity Creative

Virtual Reality/Augmented Reality

Expedia Dream Adventures by Expedia for Expedia

Expedia’s Dream Adventures campaign featuring four patients from with St. Jude Children’s Research Hospital, who were asked to share their dream travel adventure. A team armed with a 360° camera and live-streaming technology then captured the experiences across Argentina, Miami and Mexico, while live footage was projected onto the four-wall VR installation at the hospital. Through this innovation, Expedia was able to bring a truly immersive travel experience to the kids of St. Jude, raising awareness and funds through a first-of-its-kind, immersive VR campaign.

Affiliated Agency: 180LA

Credits: All names available upon request

Pressure Chamber by Starcom for P&G Gillette Clinical Strength Deodorant

Did you know stress is one of the main causes of sweating? To demonstrate how effective Gillette Clinical Antiperspirant is at keeping everyone dry, Starcom has put customers in a 4D VR Pressure Chamber in the SXSW’s main exhibition hall. Strapped into pneumatic chairs with heart-rate monitors on, the brave volunteers have been put right in the moments of ultra-realistic, sweat-inducing stress, while their real screams and reaction were broadcasted via Facebook Live and later distributed through YouTube, Facebook, Oculus and the Discover VR app.

Credits: -

The Field Trip to Mars by UM in partnership with McCann New York for Lockheed Martin

In attempts to inspire American students’ interest in STEM careers, UM transformed a school bus into an immersive, moving field trip to Mars. The UM’s team created 200 sq miles of Mars’ surface, mapped it to the streets of Washington D.C. and showcased geological features, a base camp and a dust storm. Equipped by switchable electric glass screens that transitioned from transparent to opaque, the school bus became a VR “headset” for over 2,500 children who took the trip and over 2.5 mln viewers online.

Affiliated Agency: McCann New York

Credits: UM: SVP, Client Business Partner Jon Dobbin Manager, Portfolio Management Darren Lonigro McCann New York: North American Chief Creative Officer: Eric Silver Co-Chief Creative Officer: Sean Bryan Co-Chief Creative Officer: Tom Murphy Executive Creative Director: Vann Graves Global Executive Creative Director: John Mescall Executive Creative Director: Dan Donovan Group Creative Director: Josh Grossberg Group Creative Director: David Waraksa Art Director: Kavon Johnson Copywriter: Joe Moon Original Content Producer: Sebastian Savino Original Content Producer: Eric Perini Chief Production Officer: Nathy Aviram Senior Producer: Chance Bassett Executive Integrated Producer: Kathy Love Executive Integrated Producer: Christine Lane Executive Music Producer: Eric David Johnson Executive Account Director: LisaAnn Nocella Account Director: Rik Koletar Account Supervisor: Chloe Scutt Chief Strategy Officer, North America: Steve Zaroff Executive Strategy Director: Mike Medeiros Strategy Director: Jessica Mendoza

Wearables/IoT Platform

Overnight Oats IoT by Organic, Inc for Quaker

A spike in social chatter for Overnight Oats prompted Quaker and Organic to build an app that allows lovers of this overnight refrigerated treat to search for recipes on Alexa, the voice-controlled, hands-free app on Amazon Echo. The app not only finds the recipe, but makes suggestions for ingredient substitutions and step-by-step instructions on how to make the food of choice. The recipe details are then sent to the user’s phone via the Amazon Echo app for quick reference.

Credits: Name: Chris Kelly Title: Chief Creative Officer Company: Organic, Inc. Name: Katerina McCarthy Title: VP, Client Services Company: Organic, Inc. Name: Scott Henry Title: VP, Technology Company: Organic, Inc. Name: Whitney Swain Title: Account Executive Company: Organic, Inc. Name: Edward Lau Title: Group Director, Delivery Management Company: Organic, Inc. Name: Ella Rossanis Title: Copywriter Company: Organic,Inc.                         
Name: Elena Parlatore Title: Director, Quaker Digital & Social Company: Quaker

RFID Integration – Pepsi Kola House at Sasquatch! Music Festival by Live Nation for PepsiCo

Pepsi used radio frequency identification technology (RFID) to build a retargeting list of customers. All those entering the Pepsi Kola House needed to sign in, providing their email address. The platform, designed by Live Nation, captures in aggregate social data from fan to create valuable consumer insights for Pepsi. Fans also tapped their RFID wristband to check-in to social media, and participate in events to win prizes.

Affiliated Agency: FrontGate

Credits: Joe Ventura (SVP, Live Nation Media & Sponsorship) Matt Belkin (VP Business Development, Live Nation) Jessica Isaacs (Senior Director, Live Nation Media & Sponsorship) Emma Quigley (Head of Music, PepsiCo) Stacy Baum Taffet (Senior Director of Marketing, PepsiCo)

Cocktail Lab by Razorfish for Patrón Spirits Company/Patrón Tequila

Patrón Cocktail Lab is an intelligent platform that serves personalized cocktail recommendations based on flavor, occasion or ingredients. Visitors can find it on Patrón’s site and Amazon voice enabled devices. Razorfish created the at-home cocktail concierge for Alexa. In its first few weeks, Cocktail Lab drove a 38% increase in overall site traffic and 109% increase in cocktail page visits. It leverages the Google Analytics API within the Alexa app to track voice interactions, seeing about 75 cocktail searches daily and 30% return rate.

Credits: Jessie Bloede (Client Partner), Beth Stone (Planning Director), Rachel Barber (Sr. Project Manager), Hannah Barr (Associate Project Manager), Kevin Lane (Associate Creative Director), Mike Sakoonserksadee (Sr. Art Director), Emily Starolis (Sr. Copywriter), Luke Kiely (Associate Designer), Alexa Avila (Sr. Designer), David Jameson (Designer), Luther Himes (Sr. Motion Designer), Martin Davis (Experience Director), Hillary Oneslager (Experience Designer), Julia Kiley (Analyst), Wade Forst (Sr. Director, Emerging Experiences), Charles Fletcher (Technology Director, Emerging Experiences), Vasan Sundar (VP, Technology), Praveen Modi (Technical Architect), Robert Williams (Quality Assurance), Presentation Layer Engineers: Evelyn Chang, Henry Kean, Anthony Skinner, Joe Slater

Online Marketing

Activism/Public Service: Non-Profit

Caged for Costco by Rokkan for The Humane Society of the United States

In order to stop Costco egg suppliers from confining hens in unlivable cages, the HSUS partnered with Rokkan as they built a human-size apartment similar to the cages where chickens lay eggs for Costco. In a hidden camera-style video, titled “Room to Live,” a “realtor” would show New York’s “most disgusting apartment” drawing a parallel to the battery cages. Available on various social media channels, the video was shared via the hashtag while the CagedforCostco.com site helped connect supporters to a live Costco representative.

Affiliated Agency: Ghost Robot

Credits: Agency: Rokkan Production Company: Ghost Robot Co-Chief Creative Officer: Charles Bae Co-Chief Creative Officer: Brian Carley Creative Director: Jeff Samson Creative Director: Bill Carlson Creative Director: Billy Veasey Art Director: Brad Kranjec Art Director: Alex Junquera Copywriter: Tommy Dudley Executive Production Director: Joe Tao Producer: Maxine Ho Developer: Janice Lam Director: Lorenzo Fonda Executive Producer: Mark DePace Executive Producer: Zach Mortensen Head of Production: Kacie Barton Producer: Michelle Cameron Director of Photography: Travis Libin Production Designer: Steven Grisé Wardrobe for Realtor: Mirren Gordon-Crozier Realtor: Phil Chorba Casting: Brette Goldstein Editor: Alex Markman

Pay With Blood by UM Romania for Untold Festival/National Institute of Blood Transfusion

In 2015, blood supplies of Romania dropped catastrophically low, forcing doctors to cancel surgeries. Only about 0.2% of young people had ever given blood. The opportunity came from an unexpected place. National Institute of Blood Transfusion and Untold Festival (Romania’s largest music festival featuring top DJs) teamed up with UM Romania, attracting thousands of young people who were able to pay with blood to gain admission and a tourniquet wristband. The message was shared via Untold’s social media pages, featuring Count Dracula.

Affiliated Agency: McCann Romania, MRM, McCann PR

Credits: Full name: Victor Croitoru Job title: Planning Director CEE Company: UM Romania Country: Romania Email: victor.croitoru@mbww.com Full name: Alina Vasile Job title: Account Director Company: UM Romania Country: Romania Email: alina.vasile@umww.com Full name: Catalin Dobre Job title: Executive Creative Director Company: McCann Bucharest Country: Romania Email: catalin.dobre@mccann.com Full name: Luminita Visu Job title: Head of Digital Company: UM Romania Country: Romania Email: luminita.visu@umww.com Full name: Marius Funie Job title: Junior Digital Planner Company: UM Romania Country: Romania Email: marius.funie@umww.com McCann Bucharest Adrian Botan – CCO, Sebastian Olar – Group Creative Director, Alexandru Vasile – Copywriter, Arpad Rezi – Senior Art Director, Gabriela Alexandrescu – Group Account Director, Simona Geaca – Senior Account Manager, Oana Grigore – Senior Account Executive, Carmen Bistrian – Creative Excellence Manager McCann PR Imola Zoltan – Head of McCann PR, Alexandra Crivat – PR Account Manager, Anca Barbulescu – PR Account Manager, Laura Stoica- PR Senior Account Executive, Client contact name: Dr. Gosa Doina Client contact job title: Director National Blood Center – Bucharest center Client contact email: doina.gosa@yahoo.com Client contact name: Adrian Chereji Client contact job title: Marketing&Communication Director Client contact email: adrian@untoldfestival.com

The Future of Hate, Stop HB757 by DigitasLBi for Lost-n-Found Youth

House Bill 757, commonly known as the Religious Freedom Bill, allows faith-based organizations to deny service or employment. It virtually legalized discrimination against the LGBTQ community. To show the potentially damaging impact of HB757, Lost-n-Found Youth teamed up with DigitasLBi to create a fake online sign company, offered a selection of LGBT discrimination signs for sale entirely legal under HB757. By clicking on a sign, a user would see the Governor’s contact information with a message to urge him to veto this bill.

Credits: -Name: Ronald Ng -Company: DigitasLBi -Position: Chief Creative Officer, North America -Name: Atit Shah -Company: DigitasLBi -Position: EVP, Executive Creative Director -Name: Michael Ashley -Company: DigitasLBi -Position: VP, Group Creative Director -Name: Brandon George -Company: DigitasLBi -Position: Associate Creative Director -Name: Ryan Kenny -Company: DigitasLBi -Position: Senior Art Director -Name: Mark Haven -Company: DigitasLBi -Position: Senior Copywriter -Name: Jessica Larkin -Company: DigitasLBi -Position: Art Director -Name: Jill Kelly -Company: DigitasLBi -Position: EVP/Chief Communication Officer -Name: Jill Sherman -Company: DigitasLBi -Position: SVP, Social Strategy -Name: Arzi Rachman -Company: DigitasLBi -Position: Corporate Communications

Apparel/Fashion

Henri Bendel Sees Dramatic Increase in Online Sales Revenue Through Cross-Channel Marketing by Elite SEM for Henri Bendel

There’s no downplaying Henri Bendel’s fashion footprint, but this campaign is all business, and sparked major e-commerce gains: Online sales rose 91%, beating expectations. Conversion rates rose 13%. The company, owned by L Brands, gave Elite SEM free rein (and a 75% budget increase). It targeted two groups: Older women (late 30s/early 40s) already wowed by Bendel’s brown-and-white striped luxury images, and neophytes—late 20-something college grads simply looking to score some luxury. This group responded best to photo-driven ads.

Credits: Aaron Levy - Manager of Client Strategy, Elite SEM Katy Lucey - Senior Paid Social Account Manager, Elite SEM

T.J. Maxx Pandora Streaming Radio Partnership by Trilia/Hill Holliday for T.J.Maxx

T.J.Maxx is always looking for ways to add value for avid fans, who prize the off-price chain for discovery and exploration. It knew she has the same adventurous spirit about music. So Trilia/Hill Holliday helped it work with Pandora, creating a Maxx Life Listening Destination. Listeners’ favorite songs led to three custom stations. It also aligned with Pandora’s engagement-based reward solution, earning one uninterrupted hour in return for watching a 15-second video. So far, 5,000 unique listeners have listened to 2,600 hours, exceeding expectations.

Affiliated Agency: Pandora Radio

Credits: Trilia: Cindy Stockwell, President Karen Agresti, EVP, Director - Local Investments Liz Brown, VP, AMD Alicia Petersen, VP, Group Media Director Catherine Marciano, AMD Jennifer Cruz, AMD Brittany Martin, Senior Media Planner Carina Sorrentino, Assistant Media Planner Pandora Radio

Carhartt 2016 Fall Lookbook by Perficient Digital for Carhartt

Each fall, apparel brands deluge fashion reporters with dreaded digital “lookbooks,” inbox-clogging assets that make skimming, saving and sharing complicated. True to its hard-working DNA, Carhartt’s Fall 2016 microsite highlights how much it sweated details in its new technology. The Full Swing line, with features like Freedom Gussets, let workers “move like you mean it,” for example. Videos and GIFs highlight he-men and women climbing stadium light poles, riding the range and corralling llamas. The effort, from Perficient Digital, drew raves from Carhartt: “You guys get us."

Credits: All are Perficient Digital Dwayne Raupp – Managing Director Jordan Miller – Creative Director Dan Kennedy – Associate Creative Director Andrew Hainen – Sr. UI Designer Adam Kempa – Technical Director Amanda Harlan – Sr. Project Manager Josh Angott – Sr. Analyst

Automotive: Campaign

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON

Harley-Davidson’s “Greatest Rides” activation had the sort of reach marketers can only dream of: The competition received 10,000 applications and there were 400,000+ website visits and 3,800 test rides, resulting in massive increased sales to both Harley and non-Harley riders. The winner’s 15,000-km journey across 20 countries was showcased, building a community for riders to find and share their own “Greatest Rides.” The program effectively targeted competitor touring bike owners and got them to re-appraise the Harley-Davidson Touring range.

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

Jaguar Art of Performance Tour by Mindshare Worldwide for Jaguar USA (Parent Company: Tata Motors)

Jaguar succeeded in cracking the Millennial code with an engaging campaign for the XE. The automaker knew that the cigars-on-the-golf-course approach to selling luxury cars was not going to cut it for the selfie generation. The “Art of the Performance Tour” featured a virtual test drive in which the driver becomes the star of their own 2-minute action film. Of the 7,000 tour attendees, over 5,000 videos were created and 50% were shared on Facebook.

Affiliated Agency: Mindshare (media planning and buying) Mindshare Entertainment (video production) Facebook (media partner) Spark44 (content production)

Credits: Jon Mottel – Associate Director, Paid Social, Mindshare Danielle Patterson – Associate Director, Planning, Mindshare Aris Piliguian – Partner, Senior Producer, Mindshare Entertainment Russell Stein – Producer, Mindshare Entertainment Jonathan Kratz – Client Partner, Facebook Ryan Mason – Content Strategist, Spark44 Kim Kyaw- Head of Digital, Social & CRM

#DayItForward by iProspect for General Motors/Chevrolet

Chevy stands for optimism and ingenuity. So it’s no surprise the brand would incorporate those characteristics into a campaign that focused on the Leap Year’s extra day. The brand posted the question “With an extra 24 hours, what would you do for someone else?” with the hashtag #DayItForward. Celebrities helped create excitement around the initiative and what started as a social media event turned into a social movement and garnered 872 million earned impressions, 58,000 tweets, and 168,000 video views.

Credits:Taylor Tarala, Account Lead, iProspect; Michael St. Pierre, Sr. Associate, Paid Social, iProspect; Alex Crowther – Global President, GM, Carat; Abbey Berryman – EVP, Global Business Lead, Carat; Dave Fasola – EVP, Global Director, Carat; Adam Comstock – VP, Director, Carat; Angela Steele – EVP, Global Head of Product, Carat; Aga Polkowska – Associate Director, Carat; Kristen Ridenour – Associate Media Planner, Carat; Chris Balicki, Managing Director, NA, Commonwealth/McCann; Derek Chappo – Account Director, Commonwealth/McCann; Ken Ashburn – Project Manager, Commonwealth/McCann; Miker Stovall, Senior Vice President, Partner, Fleishman-Hillard ; Steven Boersma – Social Strategy, Fleishman-Hillard; Kelly LaVautte – Editor in Chief, Chevrolet Social, Fleishman-Hillard; Kerry Doyle – SVP, Global Content Director, StoryLab; Kate Pszenyczny – Associate Director, Branded Content and Entertainment, StoryLab; Jack Morton, John Howard, Managing Director, Jack Morton Detroit

Beverage (alcoholic)

Let Life Surprise You by Rokkan for Veuve Clicquot

Champagne isn’t just for special occasions; Veuve Clicquot believes bubbly makes life better. Widowed at 27, Madame Clicquot ran the business as a luxury enterprise, positing champagne as the elite’s go-to beverage. Today, that legacy has been extended to everyday events — from impromptu entertaining to business negotiations. Three short films highlighted the VC heritage on Tumblr, but promoted its egalitarian tag: “Let Life Surprise You.” Click your glasses. The video was viewed over 1 million times via GIFs.

Credits: Chief Creative Officer: Brian Carley Creative Director: Bill Carlson Creative Director: Billy Veasey Senior Art Director: Ariel Hammer Designer: Ellis Sant’Andrea Account Director: Kaitlyn Brenner Account Supervisor: Barney Baxter Producer: Greg Tharp

Stillhouse Official Website by AvatarLabs for Stillhouse Spirits Co.

Moonshine just got cool. The Stillhouse site led millennials to the liquor’s “made in the USA” charms, housed in a distinct stainless-steel canister. Various site sections, such as Home, Enjoy and Buzz, pitched its premium ingredients, six flavors and crystal-clear properties. Don’t forget the three ways it is best enjoyed: shot, on the rocks or punch. (Plus, a recipe app became the bartender’s best friend.) Stillhouse nearly sold out its inaugural production, proving whiskey is liquid sunshine.

Credits:

Go LoCA by MeringCarson for Lodi Winegrape Commission/LoCA

Lower your pinky and raise your glass. That’s the thrust of Lodi, California’s campaign. For its target drinkers, women and millennials who reject the connoisseur label, but want to enjoy good wine, LoCA went casual. A cross-platform digital and print effort promoted the regions’ Spanish-infused varietals and food, such as tacos and tempranillo, or suggested wine-gating. LoCA, which won the 2015 Wine Region of the Year Award, imbibed an uptick in KPIs, proving wine can be fun without formality.

Credits: Creative DIrector, MeringCarson Greg Carson Copywriter - MeringCarson Scott Conway Art Director - MeringCarson Lucho Ortega Producer - MeringCarson - Elizabeth Ross

Beverage (non-alcoholic)

Dr Pepper - Pick Your Pepper by Initiative for Dr Pepper Snapple Group / Dr Pepper

Dr Pepper created 150 custom 20oz. labels as part of its Pick Your Pepper campaign, targeting 18-34-year-olds. The brand worked with Captiv8 to find 10 social media influencers to promote the labels. Each influencer would create customized content with a Dr Pepper custom label in tow. Think sunset pics while drinking a Dr Pepper or fun on the beach. Content was uploaded to Facebook, Instagram and Twitter at peak posting times. In 1-month, the campaign had 5.2 million paid media impressions, exceeding goals by 15%.

Affiliated Agency: Media Agency: Initiative. Creative Agency: The Richards Group. Influencer Platform/"Agency": Captiv8

Credits: Initiative: Julie Berger - Client Director - Investment Kat Chung - Client Director, Strategy Tiffany Yang - Director, Strategy Justine McLaughlin - Supervisor, Strategy Jeff Pfeifer - Senior Specialist, Digital Investment Ed Livesey - Specialist, Digital Investment Chantel George - Associate, Digital Investment Laura Symmes - Project Manager The Richards Group: Ben Allison - Brand Manager Bennie Reed - Director, Digital Strategy Elizabeth Weinstein - Social Strategist Emily Edwards - Digital Strategist Nicolette Seifert - Brand Manager Dr Pepper Snapple Group: Elizabeth Eaton - Media Manager Brian Bell - Manager - Brand Public Relations, Branded Entertainment and Talent "

Larry Culpepper Invented the College Football Playoffs by The Richards Group for Dr Pepper

As the presenting sponsor of the College Football Playoff National Championship Trophy, Dr Pepper introduced Larry Culpepper, a Dr Pepper concessionaire who claims to have invented the four-team Playoff structure. Fans liked Larry, so the brand worked with Twitter and ESPN influencers to create the #ProveItLarry movement for season 2. LarryCulpepper.com was created so fans could access Larry’s old computer for evidence that he invented the Playoff. During football season, Larry would tweet from the @drpepper handle to talk to fans during games in real-time.

Affiliated Agency: Deutsch LA: Character Creation

Credits: Andrew Harper, Art Director JT Steinert, Copywriter Brian Linder, Creative Group Head Jack Westerholt, Creative Group Head Bennie Reed, Digital Strategy Caitlin Mitchell, Social Strategy Sean Donovan, Principal/Brand Management Ben Allison, Brand Management

Share a Coke and a Song: Turning Lyrics into Language by UM for Coca Cola

With Pepsi on its heels, Coca-Cola’s “Share a Coke” label campaign went from featuring names to song lyrics. The brand made #shareacoke a way for teens to express stories via song lyrics. On Musical.ly the brand created a lip-sync competition and the packaging had a Shazam code to unlock a Karaoke experience and score Coke stickers. The brand was used in a Carpool Karaoke segment with Selena Gomez and her Coke post is the most-liked Instagram picture to date. (4.1MM hearts and 170M comments)

Credits: Kathryn Smolen, SVP, Group Partner, Strategy, Coca-Cola_UM

Business-to-Business Campaigns

UPS Football Towns by Moxie for UPS

What started as a campaign to speak to UPS’ core small business audience ended up extending greatly beyond that audience. A campaign focused on college football towns and the small businesses that must step up to increased demands. “We Support Football Towns” featured videos, static posts, influencer content and a nationwide social contest to find the iconic spots in every football town — the eateries, shops and local businesses people cherish — and honor them as official UPS Football Town Business Landmarks.

Affiliated Agency: Company: Momentum Worldwide Role: Sponsorships Company: pg productions Role: Production

Credits: Name: Adam Albrecht Title: EVP, Creative Company: Moxie Name: Allie Cass Title: Senior Analyst Company: Moxie Name: Andy Harper Title: Senior Designer Company: Moxie Name: Chris Browne Title: Senior Art Director Company: Moxie Name: Danielle Donnelly Title: VP, Strategy Company: Moxie Name: Dorothy Miller-Farleo Title: Director, Business Development and Marketing Operations Company: Moxie Name: Franklin Bachrach Title: Associate Creative Director Company: Moxie Name: Josh Ball Title: VP, Account Director Company: Moxie Name: Kamilah Benjamin Title: Designer Company: Moxie Name: Lyn Kotarski Title: Senior Production Designer Company: Moxie Name: Maria Goodall Title: Art Director Company: Moxie Name: Matt Wright Title: Senior Project Manager Company: Moxie Name: Patton Smith Title: Senior Copywriter Company: Moxie Name: Scott Thomas Title: Senior Analyst Company: Moxie Name: Shawn McGahee Title: Director of Analytics Company: Moxie Name: Stephanie Cook Title: Engagement Coordinator Company: Moxie Name: Suzanne Flowers Title: Senior Strategist Company: Moxie Name: Thom Henkel Title: Creative Director Company: Moxie Name: Tracey Jenkins Title: Associate Program Director Company: Moxie Name: Sarah Brown Title: Account Director Company: Moxie Affiliated agencies (if any). Please specify type and role: Company: Momentum Worldwide Involvement: Sponsorship Company: pg productions Involvement: Production

Users Happen by Traction for Lenovo

Lenovo sells many laptops directly to businesses. IT decision makers are a smart, savvy, marketing-averse audience with very sensitive BS meters and short attention spans. Enter the "Users Happen” campaign, shining a playful light on the abuse and neglect that users inflict on their equipment. The effort included email, direct mail, banners, pre-roll video, mobile, social and PR. Lenovo saw an immediate lift in video completion rates from 70% to 96%. Engagement soared with a 400% lift over previous benchmarks.

Credits: Agency: Traction CEO: Adam Kleinberg ECD: Theo Fanning ACD/AD: Jon Stepping ACD/CW: Ward Evans AD: Kellie Stepping Illustrator: Chris Philpot Acct Lead: Eve Wakeland Strategy Lead: Lauren McGehee Prodco: Criminal/SF EP: Ynze Bjil, Christopher Hall Producer: Tim Rayel Director: Ward Evans Prod. Mgr: Talia Lipskind DP: Norman Bonney AC: Rod Williams Casting: Danielle Eskinazi

Musical OOO by Spotify for Spotify

Spotify’s Musical OOO is an out-of-office email builder that sends out a unique Spotify playlist inspired by their travel destination. Users answer questions about themselves and their trip to create a message and playlist to share while they're away. The site was supported through PR, social and events. In the first month, it logged 45 million earned impressions with 40% of visitors to the site creating a playlist to share with colleagues and 20% entering their email to sign up for the newsletter.

Affiliated Agency: The Brigade (Design and Development)

Credits: Spotify: Danielle Rourke, Director, Business Marketing, Americas Charlotte Myerberg, Manager, Business Marketing, NA Marlon Lawrence, Associate, Business Marketing, NA The Brigade: Jason Moos, Executive Producer Zeke Howard, Partner / Director of Client Services Ben Fogarty, President & Creative Director Kortni Zinn, Senior Designer Josh Rounsville, Director of Technology

Consumer Packaged Goods

Start Strong by The Richards Group for Mott's

Mott's collaborated with The Richards Group to create a digital campaign called, "Start Strong," showing parents how important making healthy choices today will allow a lifetime of more healthy habits. Through 26 social posts, three digital videos, a series of product GIFs, mobile and desktop display, a new Motts.com they were able to get the idea across that no matter how a package of Mott's is emptied (crushed, squished or twisted), a finished package is always the start of a healthy habit!

Credits: Brian Linder, Brand Creative/Art Director Andrew Harper, Brand Creative/Art Director Jack Westerholt, Brand Creative/Writer JT Steinert, Brand Creative/Writer Alex Luft, Digital Strategy Chris Ferrel, Digital Strategy Sam Nicholson, Digital Strategy Ashley Braithwaite, Digital Strategy Matt Butcher, Brand Planning Myia Thompkins, Brand Planning Susan Morales, Brand Management David Rochelle, Brand Management Sean Donovan, Brand Management/Principal

M&M’s and MTV 2016 Movie Awards Campaign by Viacom Velocity for Mars/Wrigley, Mars, M&M’s

Leading up to the MTV Movie Awards, MTV and M&M's paired up to create fun digital videos featuring Morgan Evans and Liza Koshy. Viacom Velocity used a high-impact co-branded ad unit across their sites, snapchat, fan packs, the product itself on site the day of the event, and even a livestream of to the Red Carpet with a couch commentary during the awards with social influences sitting next to a bowl of M&M's.

Affiliated Agency: Starcom – Media Buying, MediaCom- Media Planning, BBDO-Creative

Credits: •Amy Wigler, SVP Integrated Marketing, Viacom Velocity •Joyce Kwon, Sr. Director Integrated Marketing, Viacom Velocity •Tim Chavez, Manager Integrated Marketing, Viacom Velocity •Natalie Haft, Coordinator Integrated Marketing, Viacom Velocity •Elizabeth Carter, Sr. Director Branded Content Solutions, Viacom Media Networks •Michelle Roach, Producer Branded Content Solutions, Viacom Media Networks •Meg Sudlik, VP On-Air Promos, Viacom Velocity •Chris Daviau, Producer On-Air Promos, Viacom Velocity •Jeff Feuerstein , Sr. Writer On-Air Promos, Viacom Velocity

Sam's Club Member's Mark - Zen Baby Zen by Sams Club, Visible Measures, and Tongal for Sam's Club

With a clever approach of babies raving about how comfortable their diapers are in a humorous way; Sam's Club, Visible Measures and Tongal launched their "Zen Baby Zen" video campaign. This was created strategically in 2 phases driving broad mass awareness and target engagement to Sam's Club members aimed to increase in-club and e-commerce traffic. This campaign was ranked #2 Digital Super Bowl Ad and went even more viral after Rob Gronkowski, James van Riemsdyk and Hot Moms Club shared the video across social platforms.

Affiliated Agency: • Visible Measures: an branded content advertising technology partner • Tongal: the content company for brands

Credits: Name: Casey McLeod Title: Baby Care Buyer Company: Sam’s Club Name: Dominic Iacono Title: CMO, Baby Care Company: First Quality Name: Seraj Bharwani Title: Chief Strategy & Analytics Officer Company: Visible Measures Name: Katrina Melesciuc Title: Account Director Company: Visible Measures Name: Erin Fredman Title: VP, Branded Entertainment Company: Tongal Name: Katie Nulty Title: Account Director Company: Tongal

Entertainment: Movies

The Wave by VG Partnerstudio for Nordisk Film

VG Partnerstudio created a branded content video and article to promote the Nordisk Film movie, “The Wave.” The movie is inspired by a true story 80 years ago, when villages in Norway were hit by a tsunami when a mountainside collapsed and caused damage in the fjords. The video is visually heavy with images from the past of real destruction with snippets of the new movie interspersed between. The article was live for 36 hours and achieved 330 000 page views.

Affiliated Agency: Cloud Media Services (content), Tight (tech development)

Credits: Jonas Ibsen Brynildsrud, CEO, VG Partnerstudio Svein Arne Haavik, Content Manager Catrin Gundersen, Marketing director, Nordisk Film Lucas Weldeghebriel, Cloud Media Services (content) Anders Svendal & Gjermund Gustavsen, Tight (tech development)

#Unite for Katniss – The Hunger Games: Mockingjay Part 2 Snapchat Campaign by Mindshare for Lionsgate

To promote The Hunger Games, Mockingjay Part 2, Mindshare used SnapChat to turn North America into the fictional world of Panem, dividing the U.S. into 14 geo-targeted regions, representing the 13 districts and the Capitol. Each had its own Snapchat filter. On opening day, two new Snapchat filters were released, but they could only be unlocked at movie theatres or U.S. high schools. The Snapchat filters were used 3.2 million, garnering 61 million impressions.

Affiliated Agency: Wakida Design, Production; AvatarLabs, Production

Credits: Mindshare: Mike McLaughlin, Managing Director, Digital Christopher Franco, Partner / Director, Digital Strategy Floramae Yap, Associate Director, Paid Social Sara Luckowm, Associate Director, Digital Planning Kim Nguyen, Associate, Paid Social

A Unicorn-ucopia of Marketing Wins by Fox Home Entertainment for Deadpool

Deadpool aimed to become the top selling Marvel Digital HD film to date by pulling an April Fool’s joke on Amazon.com, selling fake VHS and LaserDisc copies of Deadpool. On social media, Fox Home Entertainment hijacked trending topics like Coachella by posting images created by Deadpool himself. The film also hijacked the iTunes store and photobomed pages of other films like “Say Anything” and “127Hours.” The film became Fox and Marvel’s most successful digital HD title to date.

Affiliated Agency: Armed Mind (Content), Think Jam (PR), Allison + Partners (PR), Hi5 (Social), Zenith+ (Media)

Credits: Everyone on this list is at 20th Century Fox. Julie Ryan - VP, Global Digital Marketing Jouvan Laali- Director, Digital Marketing Jeremy Katz - Digital Marketing Manager Kavita Smith - VP, Publicity April Carretta - SVP, Global Communications Julie Dey - Executive Director, International Publicity  Sal Apodaca - SVP, Global Media John Gelke - Executive Director, Media Danielle Pullman - Producer, Fox Home Entertainment

Entertainment: Games/Music/TV/Other

Lip Sync Battle Season 2 by Viacom for Spike

Viacom challenge for Spike’s “Lip Sync Battle Season 2” was not only to reactivate the audience from Season 1, but also to add new fans. An online campaign — which included trailers, in-cinema ads, a high-impact takeover of key entertainment websites, and social — did that and more. The new season was teased via an original pre-show that aired the day before the premiere featuring behind-the-scenes interviews. The show premiered as the highest rated episode of any show ever on Spike.

Affiliated Agency: Horizon Media - Media Planning , TVGLA - Creative

Credits: Frank Tanki - Executive Vice President, Brand Marketing and Creative Terry Minogue - Senior Vice President, Creative David Phillips - Vice President, Creative Cedric "Mac" Foster - Senior Vice President, Digital, Brand Marketing & Fan Engagement Strategy Anhelo Reyes - Vice President, Brand Marketing Amanda Brass - Director, Brand Marketing Michael Roberts – Manager, Social Media Kevin Marshall – Producer, Spike Social Sam Polifka - Manager, Brand Marketing

Verizon & Univision's La Banda by Zenith for Verizon

Verizon’s goal was to be more competitive with acquiring Hispanics who predominantly speak Spanish and Millennial Hispanics. La Banda, Simon Cowell’s Univision reality competition, was perfect to incite this engagement. A Univision Conecta app presented by Verizon supplemented fans’ experience with exclusive content and engagement opportunities. The more fans engaged with the app, the more points they earned. Verizon gave the viewer with the highest level of participation a spot as the fourth judge for that week, beaming them via hologram into the live show.

Affiliated Agency: Univision – Network

Credits: Zenith Kim Iadevia SVP Group Account Director Heather Bleiberg Account Manager Larry Hunt SVP, National Video Activation Emily Dillon VP National Video Activation Bradley Kowalski Associate Buying Director, National Video Masud Karim Supervisor, National Video James Pensabene Negotiator, National Video Jennifer Garcia VP Account Director, Strategy Ysabel Dalmau Associate Media Director, Strategy Angelique Hernandez Media Supervisor, Strategy Jenny Cifuentes Media Planner, Strategy Martha Harrison-Edge VP, Digital Activation Savanna Ramsey Associate Media Director, Digital Activation Kelly Volosin Media Planner, Digital Activation Univision Emilio Lara Director, Partner Solutions Cristina Montalvo Project Manager Lisa Munilla Account Executive George DeLeon Director, Digital Sales

PlayStation Super-Gamer Builds by DEFY Media for PlayStation

PlayStation’s goal for their latest Playstation4 bundles (when a game is sold with the console) was to bring the bundles to life in a way that would both socially engage fans and also incentivize console sales. One vehicle was a show where each episode featured giving a passionate gamer a one-of-a-kind build from a game. Fans entered to win by photographing themselves with their bundle and submitting to #PS4BundleSweepstakes. There have been 2.5 million Youtube views and 42,000+ likes.

Credits: DEFY Media AWE me PlayStation

Fashion/Beauty/Cosmetics: Campaign

Mom, You’re Beautiful by SapientNitro for Dove

SapientNitro created a Mother’s Day campaign in China that focused first on the mother-daughter relationship, as opposed to beauty. In “Mom, You’re Beautiful,” daughters were asked when they started noticing their mom not feeling beautiful. This led to a touching, emotional photo exhibition, both online and offline, for the moms to help them rediscover their confidence. Video views reached tens of millions in a matter of two days.

Credits: Executive Creative Director: Raymond Chin Creative Group Head: Bat Gu Senior Copywriter: Yusang Wu Art Director: Miko Lee: Copywriter: Sunnie Yuan Senior Producer: Phoebe Fan Film Director: Lai He

Burnt Rubbér by Allen & Gerritsen for Sunoco

What happens when a gas company creates a fragrance and there’s no punch line? The sweet smell of Burnt Rubbér. Sunoco is a longtime sponsor of NASCAR and wanted to make a splash outside of motorsports. Sunoco tapped motorsports drivers to star in a high-fashion campaign for Burnt Rubbér, which is a way for folks to smell like race day, even if they aren’t at the tracks. Fashion magazines began writing about a fragrance and brand that’s never found next to a haute couture story.

Credits: Drew Kabakoff, Director of Marketing / Sunoco Gary Greenberg, EVP / ECD A&G Studios Brendan McGann, Associate Creative Director / A&G Amanda Lippert, Associate Designer / A&G Ryan Overhiser, Copywriter / A&G Kaitlin Bitting, VP, Public Relations / A&G Wick Vipod, VP, Business Leadership / A&G RSA Films (Production) Team Epic (Motorsports Activation) Bug Edit (Editorial)

Love Test by MediaCom for Revlon

Revlon saw its market share declining and created “Revlon Ritual” for women to fall in love with the brand and themselves. 700 women received a kit that included makeup, breath mints and perfume. The last step was to take a deep breath, look in the mirror and smile. Couples were interviewed before and after the “Revlon Ritual.” It was honest and raw. After 4 days, 97% of participants reported an improvement in their love lives. A Revlon Love Kit will be sold at retail.

Affiliated Agency: Lippe Taylor

Credits: Archana Kumar, MediaCom Tam Alesi, MediaCom, Lauren Thermos, MediaCom Hailey Barton, MediaCom Trixie Ferguson Gray, MediaCom Gus Marulanda, MediaCom Wendy Foster, MediaCom Tatia Pilieva, Pulse Films Kiki Rees, Revlon Lauren Wexler, Revlon Tracy Rohrbaugh, Revlon Sheryl Kornfeld, Lippe Taylor

Financial Services

Meet Halfway by Noble People for PayPal

To connect friends, Noble People created a digital tool that calculates the halfway point between friends living in different places all over the world and encourages them to meet up in real life. People also received $50 off their stay when they booked with PayPal. By the end of the promotion, 36,000 halfway points were found, leading to 64,000 nights booked on Airbnb. Those nights equated to 15,000 individual coupon redemptions; a 778% increase over the original goal of 2,000.

Affiliated Agency: Affiliated Agency: CP+B, LA (Creative Agency)

Credits:

Will deLannoy: Director of Communications Strategy, Noble People - Olivia Young: Group Media Director, Noble People - Hillary Wirth: Associate Media Director, Noble People - CP+B, LA, - Kerry Antos, Global Brand Marketing Lead, PayPal

The Adventures of Super Duck & One Day Pay: Aflac’s 360˚ Video Campaign by VaynerMedia for Aflac

To increase awareness of One Day Pay, Aflac needed to capture users’ attention in an engaging way. Aflac decided to create a 360 animated video to stop Facebook users in-feed and entertain them while introducing them to One Day Pay. The team decided a comic book-style, animated 360 video featuring the Aflac Duck – already an iconic fan favorite – as a superhero would grab Facebook users’ attention. It did - to the tune of 1.5MM views.

Affiliated Agency: VaynerMedia (creative), MediaVest (media)

Credits: Aflac: Brenda Weigel - Manager, Social Media Kristen Fraser - Manager, Marketing Public Relations Gail Galuppo - CMO Keith Pellerin - VP Product - Innovation Jennifer Walker - Senior Manager, Media Planning and Buying Wendy Hogan - Manager, Creative Advertising & Media VaynerMedia: Mickey Cloud - Vice President Jesse Hutchison - Account Director Cory Williams - Account Manager Glenn Irey - Account Executive Chris Logsdon - Associate Creative Director Jessica Friedowitz - Senior Art Director Clare Healy - Senior Copywriter Desirae Smith - Associate Copywriter Monica Misiak - Designer Danni Scully - Project Manager Jordan Horton - Associate Project Manager Mary Kate Nyland - Community Manager Alexander Smith - Animation Director MediaVest: Elizabeth Kemp - Manager, Social Eitan Rosenberg - Director of Search & Social Strategy

Save Like A Hero: Captain America Civil War by PATHWAY, OMNICOM MEDIA GROUP for SYNCHRONY BANK

Team Captain America and Team Iron Man have different ideas on how to save the world from evil threats. Similarly, Synchrony Bank's desired demographic has different ideas on what “saving” means. To create a connection between the movie and Synchrony Bank, they developed a series of videos and digital content that leveraged the idea that “SAVING THE WORLD IS HARD. SAVING WITH SYNCHRONY BANK IS EASY.” The result? $43MM in new customer deposits.

Affiliated Agency: Pathway (Media) and The Integer Group (Creative)

Credits: Pathway: Wendy Arnon, President; Anna Klayman, Group Account Director; Stephanie Parker,
Digital Supervisor. The Integer Group: David Motter, Creative Director; Jeff Richey, Associate Creative
Director; Caleb Alba, Art Director; Kevin Hall, VP, Group Account Director.

Health/Wellness: Campaign

Kleenex. "Someone Needs One" by VSA Partners for Kimberly-Clark

The issue: consumers perceived Kleenex as merely a tool for wiping their noses, and for that they could use any number of alternatives. Kleenex knew they had to change their story in order to course correct. The tagline, “Kleenex. Someone Needs One” drove content, which included the “Careboard” (a billboard made from 1,700 Kleenex boxes that spelled out encouraging messages) and lots more. Actual sales exceeded expectations by more than 5 times.

Affiliated Agency: Agency: VSA Partners, Inc., Chicago, USA; Lead Creative Agency: VSA Partners, Chicago, USA; Media Agency: Mindshare, Chicago, USA; Retail Agency: Geometry Global, Chicago USA; Digital/Social Agency: VML, Chicago, USA; PR Agency: Ketchum, Chicago, USA

Credits: Pat Palmer, Chief Strategy Officer Bob Winter, Executive Creative Director Joe Nio, Director of Brand Strategy, Consumer Marketing William Rosen, Head of Marketing Tohru Oyasu, Executive Creative Director Rainer Schmidt, Creative Director Adam Brown, Director, Client Engagement

Girl Emojis by Starcom, Leo Burnett Toronto & Chicago and MSL Group for P&G Always

Girls send over a billion emojis every day, but do emojis represent them? Always asked in a social experiment with real girls, and it turns out, unless girls only relate to being princesses and beauty-obsessed, the answer is no. Always rallied girls all over the world to demand new, non-stereotypical emojis with the hashtag #LikeAGirl. When First Lady Michelle Obama asked to be a part of the #LikeAGirl conversation, P&G partnered with her Let Girls Learn initiative for a successful experiential event in Washington!

Credits: -

Love Your Sun Scene by AMP Agency for Edgewell Personal Care

Edgewell Personal Care, manufacturer of #1 sun protection brand Banana Boat, looked to educate consumers on proper sunscreen usage. EPC uncovered that roughly 80% of consumers only associated applying sunscreen with the pool or beach, leaving skin vulnerable during the time they spend outside every day. While product messaging was integrated, the goal was to educate consumers on the correct SPF needed, and offer activity-specific tips to stay burn-free. An amazing 96% of people surveyed post-campaign felt more confident in their sun care routine.

Credits: Jonathan Rhyan, Edgewell Personal Care Matt Jacobs, VP Managing Director, AMP Kevin Casey, Creative Director, AMP Colin Booth, VP Creative Director, AMP Tim Beaton , Copywriter, AMP Vlad Abramyants, Art Director, AMP Bruce Kofi, Creative Technologist, AMP Katelyn Nadeau, Director of Operations, Shopper, AMP Jena Kovacevic, Account Director, AMP

Hispanic Marketing Campaign

WesternUnion.com American Dream Campaign by Western Union for Western Union

Fighting its primary reputation as a retail chain, Western Union has a new image: digital. The cross-platform campaign positioned its online money transfer platform as a new gateway to the American Dream for its diverse marketplace. Videos drew customers to an online sweepstakes, where participants entered to win life-changing prizes, such as a $65,000 home down payment. The work generated over 2B total impressions across all channels; 75% of video viewers had a better opinion of the app afterwards. Consider it wired happiness.

Affiliated Agency: Quirk Creative

Credits: Morgane Suel, Sr Marketing Analyst, Western Union Nidhi Gupta, Sr Marketing Manager, Western Union Bobby Fan, Director of Marketing, Western Union Stephen Yugoff, Sr. Manager of Design, Western Union Colin Mahal, Copywriter, Western Union Meryl Draper, CEO, Quirk Creative Gaelan Connell, Director, Quirk Creative

Herdez Las Posadas Linqia Influencer Program by Linqia for Herdez

Herdez isn’t just a Mexican food product company; it’s what brings people together. Trying to raise brand awareness and connect with its user base, Herdez inspired customers to share recipes using its ingredients to celebrate Las Posadas, a traditional Mexican holiday based on the biblical journey of Mary and Joseph and their search for an inn. Acting as “innkeepers,” users uploaded recipes, pictures and stories on a landing page that reached 7.4 million people. Total media value returned tripled Herdez’s total investment.

Credits: Maria Sipka, co-founder and president, Linqia Monica Meyerand, Media Supervisor, Reister Taylor Record, Customer Success Manager, Linqia Asal Ehsanipour, Community Manager, Linqia

Your America by Ready Set Rocket for Univision

Voting just got easier. Seeking to engage the traditionally underrepresented Hispanic population at the polls, Univision and Ready Set Rocket created a dynamic, educational Web site showing users how to register and get others registered. Rather than focusing on partisan politics, it emphasizes the importance of issue-based voting. Other key elements of the campaign include a digital election guide, various events and national and local PSAs. The effort generated millions of media impressions and educated people on all aspects of the political process.

Credits:

Laura Merle - Sr. Director, Corporate Marketing at Univision

Lauren Nutt Bello - Partner & VP Client Services at Ready Set Rocket 
Alex Lirtsman - Co-founder & Chief Strategist at Ready Set Rocket 
Aaron Harvey - Co-founder & Chief Creative Director at Read Set Rocket
Steven Levine - Vice President, Corporate Social Responsibility at Univision

Cole Sletten - Creative Director at Ready Set Rocket 

Anastasia Kuznetsova - Art Director at Ready Set Rocket 

Dylan Gluck - Developer at Ready Set Rocket 

House/Home Campaign

Give Dad Nothing by MullenLowe U.S. for Century 21 Real Estate

Every year, dads are asked what they want for Father’s Day and they say the same thing, “nothing.” With Father’s Day at the height of home buying season, MullenLowe & CENTURY 21 set out to give dads Nothing, i.e. an uninhabited ghost town of Nothing, AZ. The campaign features a real footage from Nothing, subleased plots of the land from the owner of Nothing for Father’s Day and a microsite where consumers entered their father’s name and downloaded a certificate bestowing “Nothing” on their father.

Credits: MullenLowe U.S. Boston: Mark Wenneker: Managing Partner, Chief Creative Officer Tim Vaccarino: Executive Creative Director Dave Weist: Executive Creative Director Jonathan Ruby: VP, Creative Director Enrique Camacho: VP, Creative Director Macie Soler-Sala: Copy Writer Jessica Granthan: Senior Art Director Tom Francesconi: Art Director Emily Mahlman: VP, Account Director, PR/Social Influence Tony Labriola: SVP, Account Director, PR/Social Influence Bethany Ciampa: Account Supervisor, PR/Social Influence Meaghan Quinn: Senior Account Executive, PR/Social Influence Colin Brown: Senior Account Executive, PR/Social Influence Sammy Toole: Account Executive, PR/Social Influence Liza Near : SVP, Executive Director Integrated Production Alanna Wheelan : Senior Digital Producer Eric Skvirsky: Content Producer Kim Ryan: Senior Digital Producer Jessica Phearsome: VP, Senior Video Editor Kate Moore: Art Producer Ellen Hale: VP, Director of Production, Direct Jessica McLeod: Senior Project Manager Dan Johnston: Creative Technologist Stefan Harris: Senior Creative Technologist/DevOps Joe Dury: Senior Quality Assurance Engineer Steve Laham: Director of Development Operations Aaron Clinger: SVP, Director of Digital Kate Moore: Art Producer Xazmin Garza: Senior Copy Editor Bring King: Copy Editor Amanda Griffin: Junior Production Designer

Ask Val - Pinterest Analyzer by Valspar for Valspar

Choices used to be simple but today, customers face hundreds of them daily. Finding the perfect color for your kitchen is no exception. Valspar introduces Ask Val, the color selection digital tools, which include the Color Analyzer, developed in partnership with Pinterest. Consumer research revealed that many DIYers are using Pinterest for color exploration and inspiration at the start of their paint project. By analyzing Pinterest boards and pins in real time the tool reveals the users’ favorite colors, without requiring them to guess.

Affiliated Agency: FCB (strategy, creative, development), Netplus (creative, development), Nerdery (development)

Credits: 1. Director Brand Integration, Valspar: Joel Wasserman 2. Senior Brand Manager, Valspar: Karen Keller 3. Director of Digital, Valspar: Stephen Strong 4. Director of Creative Strategy, Valspar: Renee Mahoney 5. Sr. Digital Manager, Valspar: Abbey Marasch 6. Account Supervisor, FCB: Anna Bradbury 7. Associate Director, Project Management: Andrew Ekland 8. Creative Director, FCB: Joe Rivera 9. Director Digital Products, FCB: Nick Kraska

Degrees of Perfect: An Exhibition of Art + Engineering by Lennox International for Lennox International

How do you turn something intentionally hidden (like air conditioners and heaters) into something irresistibly sexy? This year, Lennox has hosted a first-of-its-kind exhibition of art + engineering named Degrees of Perfect. It featured five murals, created by acclaimed street artists using thermochromic paint. When heated air from Lennox was applied to the murals, the paint layers became colorless. When introduced to cool temperature, the color returned. As murals came to life, they told a visual story and positioning Lennox brand as visionary engineers.

Affiliated Agency: GSD&M (Agency of Record)

Credits: GSD&M Chief Creative Officer: Jay Russell Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom ACD, Art Director: Kyle Mitchell CD, Experience Design: Rye Clifton ACD, Experience Design: Maria D’Amato Writer: Jon Miller Project Manager: Lauren Bowen Director of Production: Jack Epsteen Executive Producer: Laura Busino Producer: Natalie Lum Freedman Account Leadership: Mark Durein, Claire Tudor Marketplace Planning: John D’Acierno Business Affairs Manager: Linda Nhan Social Media Managers: Charlie Joslin and Eduardo Herrera Assistant Media Planner: Amanda Webb Media Planner: Molly Herman Media Supervisor: Diana Jimenez Associate Media Director: Marianne Rush Communications Manager: Chelsey Korman Production Company/Lead Artists: ASHOP Crew

Pharma/Health/Wellness: Campaign

ENTYVIO Virtual Reality Experience by Klick Health for Takeda Pharmaceuticals US/ENTYVIO

Takeda Pharmaceuticals US/ENTYVIO teamed up with Klick Health. Where they had to change the way HCPs communicate and the way patients understand treatment in the IBD category in order to get doctors and patients to really understand its unique mechanism. Thanks to the Virtual Reality Experience they were able to not only tell users how the drug interacts with the body, but more importantly show them!

Credits: Ken George- Creative Technician, Creative Director, Klick Health Alli Collins- Senior Account Director, Klick Health Valeria Marques- Senior Project Manager, Klick Health Simon Smith- VP Strategy, Klick Health Jiwan Dhaliwall- Editorial , Klick Health Matthew Maian- Editorial, Klick Health James Berger- Senior Product Manager, Takeda Pharmaceuticals U.S.A., Inc

XELJANZ Digital Marketing Campaign by Wunderman DC for Pfizer, Inc./XELJANZ

The XELJANZ Digital Marketing Campaign by Wunderman DC and Pfizer Inc. was created to introduce a new class of medication. Interactive tools on the XELJANZ site allows users to educate themselves about their Rheumatoid Arthritis and what medication is right for them, track their own symptoms to show whether or not their RA is managed properly and even a communication page to help guide them. Individuals who did not register were re-targeted with behavioral banners that lead them to the registration page.

Affiliated Agency: Y&R: Brand Agency; Carat Media: Media Agency; Bryan Christie Design: Animator (Joint Damage Tool)

Credits: Shawn Booth: Director US Marketing, Pfizer, Inc. Kayte Lock: Senior Brand Manager, Pfizer, Inc. Lisa Todd: Global Digital Service Manager, Pfizer Business Technology Debra Sangiuliano: Director, Media COE, Pfizer Inc. John Reid: Executive Creative Director, Wunderman DC Richard Butt: Group Creative Director, Y&R Simon Hunt: Creative Director, Y&R Sean McClafferty: SVP, Director of Client Services, Wunderman DC Kathleen Gillooly: VP, Account Director, Wunderman DC Chris Sheldon: Creative Director, Wunderman DC Lindsay Lam: Associate Director, Insights & Innovation, Wunderman DC Samantha Hoelzer: Account Supervisor, Wunderman DC Tae Chung: Art Director, Wunderman DC Anja Ohmert: Art Director, Wunderman DC Nathan Betz: Copywriter, Wunderman DC Christine Phillips: Copywriter, Wunderman DC Sergey Guryakov: User Experience Designer, Wunderman DC Heather Myers: Interactive Art Director, Wunderman DC Christine Doane: Senior Project Manager, Wunderman DC Lauren Dushkoff: Senior Project Manager, Wunderman DC Georgia Pavlounis: SVP, Group Director, Carat Media Bryan Christie Design

The Naked Truth by Heartbeat Ideas for XenoPort Horizant

"The Naked Truth Campaign," was created to inspire Neurologists to prescribe Horizant postherpetic neuralgia (PHN), because patients titrate to their target dose in as little as 4 days. Their strategy was to show the faces of people in pain captured by commentary, "When the touch of a bra strap is too much to bear, don't make her wait for relief," Overall this campaign presents viewers with a great amount of empathy, which sparks curiosity and therefore more knowledge of this medication.

Credits: Chris Dillard – XenoPort – Senior Director, Marketing Danielle Bermensolo – Heartbeat Ideas – Account Director James Talerico – Heartbeat Ideas – Chief Creative Officer Kris LoCascio – Heartbeat Ideas – Group Creative Director Doug Puchowski – Heartbeat Ideas – Creative Director, Copy Tal Gendelman – Heartbeat Ideas – Art Director Simon Beins – Heartbeat Ideas – Director, Strategy Ashley Manzano – Heartbeat Ideas – Associate Director of Media Ana Capellan – Heartbeat Ideas – Associate Director, Production Juliana Onieal – Heartbeat Ideas – Producer Shamel Schand – Heartbeat Ideas – Producer

Restaurants

Ruth's Chris 50th Anniversary by The Richards Group for Ruth's Chris

To celebrate the 50th anniversary of Ruth’s Chris Steak House, The Richards Group went back in time to tell the story of how the popular restaurant (130 U.S. locations) came to be, and how its unique moniker came about. On the RuthsChris.com website, fans were redirected to a heritage landing page. Those on the brands email subscription list were sent information on how to learn of the brand’s history. To date, the videos received more than 137,656 views through Facebook and YouTube.

Credits: Todd Tucket, Creative Group Head, Art Director Bill Milkereit, Creative Group Head, Copywriter Kristin Peterson, Brand Management

Shy Girl by Ruby Tuesday for Ruby Tuesday

Ruby Tuesday expanded its popular Garden Bar at 23 Atlanta locations. The company tapped VaynerMedia to create a 12-week social media campaign within the Atlanta area to promote the new offerings. The "Shy Girl" video did just that, telling the story of a shy girl in a new town having trouble making friends. What helps getting the girl out of her shell? Seeing a schoolmate at the Garden Bar. Ruby Tuesday will roll out the new Garden Bar nationally in early 2017.

Affiliated Agency: VaynerMedia

Credits: JJ Buettgen, CEO (Ruby Tuesday) Dave Skena, CMO (Ruby Tuesday) Angie Heig, VP Marketing (Ruby Tuesday) Tom Bowden, Marketing Strategist (Ruby Tuesday) Chris Logsdon, Creative Director (VaynerMedia) Jesse Hutchison, Account Director (VaynerMedia) Jason Beauregard, Head of Studio (VaynerMedia) John Hollingsworth, Producer (VaynerMedia) Megan Murphy, Associate Creative Director (VaynerMedia) Danni Scully, Project Manager (VaynerMedia) Mickey Cloud, Vice President (VaynerMedia) Jessica Friedowitz, Senior Art Director (VaynerMedia) Lizzy Postel, Account Executive (VaynerMedia) Amanda Lavergne, Senior Account Executive (VaynerMedia) Cory Williams, Account Supervisor (VaynerMedia) Melanie Novack, Designer (VaynerMedia) Grey Robinson, Copywriter (VaynerMedia) Jordan Horton, Project Manager (VaynerMedia)

Whats The Skinny by SoMe Connect for Potbelly

Who says you can’t get a skinny sandwich from a sandwich shop named Potbelly? Skinny sandwiches have less meat, cheese and calories. SoMe created a contest and microsite with a quiz for fans to find their “Potbelly personality” through multiple choice questions like what items one would take on a desert island. A winner, picked at random, received free sandwiches for a year. The ultimate goal was to position Potbelly as a quirky restaurant with both comfort food and low-calorie options.

Credits: SoMe Connect team members involved with this campaign: Arianna Green, Creative Services Megan McSherry, Account Manager Barry Hite, Copywriter Elaine Frei, Graphic Designer/Web Design Shweta Gandhi, Web Developer Madhavi Rao, Co-founder Aalap Shah, Co-founder Potbelly team members involved with this campaign: Dan Yates - Senior Director of Integrated Marketing Jeanelle Calogero, Senior Manager Graphic Design Sherry Ostrowski, SVP of Marketing, Brand & Sales Development

Retail/E-Commerce

Polo Red Ralph Lauren - Cross-continental mobile campaign by S4M for L'Oréal Travel Retail Americas/Ralph Lauren Fragrances by S4M for L'Oreal Travel Retail Americas

S4M made it pretty hard to tune out its client's message by targeting and retargeting Brazilian tourists traveling to Miami. Using mobile, the agency knew, would cut through the noise in the various airports. Brazilians were reached in the duty-free areas of departing airports. Then, they were engaged with an offer in Miami. GPS guided them to store locations. L'Oreal is already making plans to use this innovative method with other products in its portfolio. Happy clients!

Affiliated Agency: Havas Media

Credits: Julien Houdayer - VP Sales LATAM Maya Kosovalic - Digital & Communications Manager – Americas Zone

Shop With The Force by Zambezi for Stance Socks

Zambezi went above and beyond to reach die-hard Star Wars fans and sell them socks from independent company Stance. They created holograms within invitations to Wired's Star Wars party to 20 influencers, then watched as social word spread to 3.4 million social mentions. Then it created a unique way to shop for the socks with an almost gamelike atmosphere. Stance Socks had its highest single sales day on Cyber Monday, a day crowded with Star Wars sponsorship. This is guerrilla warfare; the rebels won.

Affiliated Agency: Active Theory, production company

Credits: Production Company: Active Theory, Los Angeles Additional Company: Screen Novelties, Los Angeles Sr. Art Director: Chris Rutkowski (Zambezi) Associate Creative Director: Ben George (Zambezi) Designer: Sean Jackson (Zambezi) Head Of Content: Alex Cohn (Zambezi) Producer: Andrew Gage (Zambezi) Account Supervisor: Jared Jue (Zambezi) Managing Director: Pete Brown (Zambezi) Director Of Digital: Ricardo Diaz (Zambezi) Executive Creative Director: Josh Dimarcantonio (Zambezi) Producer: Sean Carnage (Zambezi) Founder + Ceo: Chris Raih (Zambezi) Copywriter: Jack Collier (Zambezi) Associate Creative Director: Nick Rodgers (Zambezi)

Find Your Style 101 by MEC for IKEA

Tasked with changing college students’ perception of Ikea as a store with cheap good, MEC focused on showing how the retailer could help them find their sense of style. Banking on social media influencers, the agency turned to YouTube, Snapchat and Vine to give style advice and help students find their unique style through dorm furnishings. Content was pushed via paid social and featured on Ikea’s site. Perception did change and, most importantly, sales were up 27% year over year.

Credits: David White, Strategic Planning, MEC Caroline Tran, Senior Director, MEC Kat So, Client Lead, MEC

Sports/Live Events

DEWcision 2016 - DEWGGRO CRAG by OMD for Pepsi / Mountain Dew / Mountain Dew

Baja Blast or Pitch Black? Which is your favorite? Mountain Dew was in search of a large tentpole event to raise awareness among millennials of DEWcision 2016, a campaign all about challenging DEW Nation to see what lengths they would go to for their favorite flavor. The Splat, MTV, and Comedy Central each hosted Periscope live streams so fans at home experienced the action first hand. Fans at home were encouraged to vote on favorite flavor via a custom hashtag - and vote they did!

Affiliated Agency: OMD – Media Planning / Investment, THE CONTENT COLLECTIVE – Conceptual Development / Overall Project Management / Execution, GOLIN – Integrated Communications / Conceptual Development & Earned Media Relations

Credits: Obioma Enyia – Marketing Manager, Brand Engagement - PepsiCo Kristen Mueller – Director, Brand Communications - PepsiCo Stinson Parks III – Digital, Social & Branded Content Lead - PepsiCo Jillian Galasso – Associate Manager, Brand Communications - PepsiCo Luis Bravo – Group Director, Investment, - OMD Alison Hardy – Group Director, Strategy - OMD Matthew Hodges - Associate Director, Strategy – OMD Claudia Cahill – Chief Content Officer - The Content Collective Matthew Brent Schutz – Associate Director - The Content Collective Zach Schmitz – Creative Director - GOLIN Maggie Ridley – Account Director - GOLIN Katie Zeidman – Media Director - GOLIN Larry Pipitone – Partner - GrandArmy Matt Cutshall - Social Talent Brennen Taylor - Social Talent Chris Ficarra - EVP Integrated Marketing, Viacom Velocity Sharon Cohen - EVP Partner Marketing, Nickelodeon Velocity Lauren Elchoness - SVP Partner Marketing, Nickelodeon Velocity Andrew Sarnow - VP Integrated Marketing, Viacom Velocity Lori Schak - VP Integrated Marketing, Viacom Velocity Bari Zibrak, Sr. Director - Integrated Marketing Viacom Velocity April McKenzie - VP Partner Marketing, Nickelodeon Velocity Jamie Hoerbelt - Director Partner Marketing, Nickelodeon Velocity Brian O’Dea - Manager Partner Marketing, Nickelodeon Velocity Angelita Sierra - Sr. Director Partner Marketing, Nickelodeon Velocity Katharine Santeiro - Sr. Manager Partner Marketing, Nickelodeon Velocity Cristina Mirza - Sr. Director Integrated Marketing, Viacom Velocity Ian Lane - Director Integrated Marketing, Viacom Velocity Ben Casper - Director, Integrated Marketing, Viacom Velocity Creative

It's All Been Training by Rokkan for Tough Mudder

Tough Mudder participation has always centered around team building more than anything else, and so this first campaign aimed to refocus on this point and lower the perceived bar for entry. Launched at the height of New Year’s Resolution season and supported with a mix of paid and organic promotion, the campaign was picked up in a number of trade advertising outlets that included the likes of: AdNews, Adweek, AgencySpy, Campaign, CreativePool, The Drum, Marketing DIVE, MediaPost, Mobile Marketer, SportsBusiness Daily and World Branding Forum.

Credits: Tough Mudder kicked off its first-ever global ad campaign with Rokkan as its creative agency of record to reaffirm its core camaraderie-focused values and reach out to a broader audience. With this latest creative work, the brand aimed to tap into childhood nostalgia and reach a new generation of daredevils. "It's All Been Training" includes three 30-second spots and a 60-second manifesto, all looking back at childhood and the idea that, with your friends in tow, you can do anything no matter how scary or dangerous it seems. The campaign's digital component encouraged fans to post photos of themselves doing something fearless (or possibly crazy) using the hashtag #ItsAllBeenTraining for a chance to win a trip for two to any Tough Mudder event in the world. One of the biggest challenges that the brand noticed in its global expansion is that many potential participants would think of a Tough Mudder event as only for the most die-hard sports enthusiasts in peak physical shape. This effect was a noted as a sort of byproduct that came from Tough Mudder's rapid growth that heavily relied on word of mouth. Tough Mudder participation has always centered around team building more than anything else, and so this first campaign aimed to refocus on this point and lower the perceived bar for entry. Launched at the height of New Year’s Resolution season and supported with a mix of paid and organic promotion, the campaign was picked up in a number of trade advertising outlets that included the likes of: AdNews, Adweek, AgencySpy, Campaign, CreativePool, The Drum, Marketing DIVE, MediaPost, Mobile Marketer, SportsBusiness Daily and World Branding Forum. Overall, these original placements amounted to a total potential reach of nearly seven million readers, with campaign spots receiving nearly a million views in the first two weeks.

Periscope #ComeSeekLive by MullenLowe Mediahub for Royal Caribbean

Royal Caribbean set out to change perceptions and debunk the “newlywed, overfed, nearly-dead” stereotype of cruising. Growing the business and building relevance among young “new to cruise” (NTC) prospects was key. MullenLowe needed to show them a whole new way to cruise that fit their need for discovery and exciting new experiences. The ongoing “Come Seek” campaign helped make 2015 Royal Caribbean’s most successful year with NTC across all core brand metrics, including awareness and brand preference.

Credits: Dustin Johnson — Director of Integration, Mediahub Sean Corcoran — Executive Director of Innovation, Mediahub Alexandra Gordon — Associate Media Director, Mediahub Kate Pitman — Associate Media Director, Mediahub Ben Verrill — Sr. Digital Planner, Mediahub Carol Cai — Sr. Digital Planner, Mediahub Jaclyn Gaughan — Sr. Digital Planner, Mediahub Lauren Yetra — Media Supervisor, Mediahub

Technology : Hardware

HP Epic 360 by Collectively for Hewlett-Packard

Hewlett-Packard challenged Collectively to develop a social media campaign that would motivate millennials to share their creative work with help from Epic x360 Convertible Notebook. The campaign sought that "Epic" digital moment through the most talented content creators, about 30, and a series of videos that gave HP fans behind the scenes access to the creative process. The campaign generated 13MM impressions across social with nearly 1MM interactions, earning the campaign a 7% engagement rate. #Epic360 content reached over 37MM users across all channels.

Affiliated Agency: n/a

Credits: Ryan Stern, Co-founder & CEO, Collectively; Ben Stein, Head of Video, Collectively; Alexa Tonner, Co-founder & EVP, Collectively; Terence Sullivan, GVP Brand Partnerships, Collectively; Pete Shanel, Sr. Producer, Collectively; Jessica Zhang, Sr. Manager, Collaborations, Collectively

ANTIdiaRy by Starcom for Samsung Electronics America

Samsung’s partnered with Rihanna, who released ANTI, her first album in three years. With help from Starcom, the duo unveiled ANTIdiaRy, a microsite with eight successive rooms to explore. The most engaged were rewarded with exclusive content. Samsung also debuted ANTIdiaRy at the American Music Awards and speckled content in out-of-home placements at The Grove in LA and Times Square in NY. About 1 million copies were given to Galaxy owners. Samsung social channels generated 325 million social impressions and Rihanna’s over 3.1 billion.

Affiliated Agency: 72andSunny, R/GA, Edelman, PMK

Credits: -

2016 AT&T and MTV Fandom Awards Program by Viacom Velocity for AT&T

When Viacom Velocity was tasked with reminding Gen-Xers of AT&T's lead in mobile it furthered the telecom's partnership with MTV and took the message to Comic-Con and MTV's Fandom Awards using Teen Wolf as the megaphone. Vvirtual reality content later posted to Facebook and YouTube gave those at home a behind-the-scenes 360-degree experience. The content got more than one million views in less than 24 hours. In one week the campaign delivered 85MM+ Impressions, 603K engagements and 66% viral lift for AT&T.

Credits: Chris Ficarra, EVP Integrated Marketing, Viacom Velocity Amy Wigler, SVP Integrated Marketing, Viacom Velocity Nana Bediako, VP Integrated Marketing, Viacom Velocity Risa Matthews, VP Integrated Marketing, Viacom Velocity Jennifer Wang, Manager Integrated Marketing, Viacom Velocity Timothy Chavez, Manager Integrated Marketing, Viacom Velocity Jessica Weingast, Coordinator Integrated Marketing, Viacom Velocity Elizabeth Carter, Sr. Director Branded Content Solutions, Viacom Michelle Roach, Producer Branded Content Solutions, Viacom Meg Sudlik, VP On-Air Promos, Viacom Velocity Christina Masso, Production Coordinator, Viacom Velocity Gary Pagano, VP Special Events, Viacom Danielle Mannino, Special Events, Viacom Raquel Merilus, Special Events, Viacom Vanessa Whitewolf, VP Events Production, Viacom Stacy Sommer, Production, Viacom

Technology/Web Services

ON24 Webinar Best Practices Series by ON24 for ON24

How does a webinar platform for marketers pitch to its clients? How about a webinar about webinars? No meta-jokes. ON24, the global webinar-based marketing solutions platform, supports thousands of webcasts through interactive user interface and analytics. In 2015, ON24 created live monthly webinars, archived for on-demand viewing, as part of the Webinar Best Practices Series for marketers. This campaign included video trailers on landing pages, multi-week email promotions, digital banner ad campaign, rich organic social promotion and blog coverage, generating a six-figure marketing-influenced sales pipeline.

Credits: Mark Bornstein, VP, Content Marketing, ON24 Kenan Frager, Director, Demand Generation, ON24

A Performance Engine: Reimaging Microsoft’s Global App by iCrossing for Microsoft

As Microsoft’s global SEO partner, iCrossing creates global alignment around search practices and principles to drive performance across various business units of Microsoft’s complex digital ecosystem (both B2C and B2B). Working alongside Microsoft’s corporate team, iCrossing evangelizes and champions SEO and content strategies across global business groups and markets. This includes geo-targeting, site migrations, site enhancements, content audits and strategy, POVs on industry updates and refreshed best practices. As a result, these activities have driven performance across all of Microsoft’s business units.

Credits: iCrossing SEO Team Microsoft Corporate Team

Domopalooza16 by Domo for Domo

The challenge that Domo has faced, were accurately portrayed in a mini-series of self-deprecating viral spots featuring Alec Baldwin as a “very important CEO.” Many had heard of Domo, cloud software company, but very few have any idea what the company does. Seeking a way to enhance brand awareness and ignite excitement for its upcoming user event, where big product update was revealed, 15-second teasers were released over two weeks across Twitter, Instagram & Facebook, proving to be wildly successful in meeting the campaign’s objectives.

Credits: -Company: Domo -Director: Isaac Halasima, Deep Blue Films -Production: A76, Dark Rider Productions, Miscellaneous Entertainment -Writers: Domo, Isaac Halasima

Travel/Tourism Campaigns

Fuelled by Love Campaign by SapientNitro for British Airways

SapientNitro took love to new heights in this effort for British Airways. With a film about the relationship between an Indian traveler and a flight attendant, the agency left sappy behind and let the emotion shine through. This innovation was a first for airline marketing in India. Then, a contest whereby young Indians could take their grandparents on a trip to London. That effort was covered by industry publications, made Adweek’s Ad of the Day and is the most successful campaign for the airliner, globally.

Credits: Chief creative officer: KV Sridhar Creative director: Surjo Dutt Copywriter: Surjo Dutt Strategy: Rohitash Shrivastava, Siddharth Mohanty Account management: Niket Kumar, Tulika Srivastava Director: Neeraj Ghaywan Producer: Guneet Monga Production house: Sikhya Films

Love This? Live There. by Starcom for Airbnb

Up against competitors that push low price above all else, Airbnb decided to push passion instead. Starcom went about matching travelers to real Airbnb locations based on what they most love to do. Movie lovers were matched with adventure listings like tree houses, with a “Jungle Book” partnership, for example. This innovative campaign, “Love This? Live There,” beat its target in the competitive first-quarter for travel promotion and gained 194,000 new sign-ups in the process (17% above target).

Affiliated Agency: TBWA\Chiat\Day LA

Credits: -

Periscope #ComeSeekLive by MullenLowe Mediahub for Royal Caribbean

How to get a Millennial to consider a cruise on Royal Caribbean? That was the assignment MullenLowe Mediahub took on. It sent five influencers on a cruise ship vacation and let them Periscope their experiences live, letting the public see what they could be doing right now. Furthermore, the agency allowed viewers to decide what the influencers would do. All this unfolded for a week on 86 outdoor screens across New York City. Results? 2015 was RC’s most successful year with “new to cruise” prospects.

Credits: Dustin Johnson — Director of Integration, Mediahub Sean Corcoran — Executive Director of Innovation, Mediahub Alexandra Gordon — Associate Media Director, Mediahub Kate Pitman — Associate Media Director, Mediahub Ben Verrill — Sr. Digital Planner, Mediahub Carol Cai — Sr. Digital Planner, Mediahub Jaclyn Gaughan — Sr. Digital Planner, Mediahub Lauren Yetra — Media Supervisor, Mediahub

Website Campaign

Talking Rain / Flavor Up by Catapult for Sparkling Ice

The challenge to develop a summer campaign for Sparkling Ice to drive brand awareness and increase sales required Catapult to create a personal experience consumers could share. FlavorUpYourSummer.com was born using games, HTML5 and a mobile-first strategy, The 19 flavor each got a unique and colorful persona, from Tall Dark and Tasty to Creativi-Tea Raspberry. It got conversations started and fans wanted to share content like how to make Sparkling DIce Yardzee or Mango Blueberry Mojitos. The user-generated content created more than 21 million impressions.

Credits: CATAPULT Kelly Bartell Vice President Creative Director Paula Ludington Creative Director Anton Friant Creative Director Lainey Chin Senior Art Director Maggie Bittner Senior Copywriter Victoria Valtinson Digital Art Director Kiah Gumeringer Art Director Adam Marks Art Director Katya Murray Vice President Abbey Oslin Management Supervisor Colleen Hajduk Account Supervisor TALKING RAIN Sarah Gustat Director of Marketing Operations Tara Rahman Senior Brand Manager Moises Colon Digital Media & Social Community Manager Drew Simons Senior Associate Brand Manager Denise JaeschkeDirector of Marketing Nina Morrison VP of PR and Community Relations MERLINO (Partner Media Agency) Dave Arensberg Media Director

RPI Website Redesign by VOCO for Remediation Products Inc.

While it's not easy making a Web site on environmental remediation interesting, VOCO managed to help RPI bring focus and life to an otherwise mundane topic of pushing the science of remediation. The previously outdated and ordinary Web site transformed into an informative and interactive experience. Each page provides in-depth insights about a vital aspect of RPI’s services. The mobile and desktop navigation options tell the story of how RPI leverages conceptual modeling with its products to directly target and eliminate toxic chemicals.

Credits: Todd Fleming Juli Dimos Chuck Born Brad VanBrocklin Anieca Ayler

Scale Matrix Website Design by BASIC for Scale Matrix

BASIC partnered with Scale Matrix to rebrand its identity and launch the site using responsive Web design to demonstrate its strength in explaining the complexities of cloud computing. The site had to demonstrate and communicate the company's capabilities. The goal became building a site that would use stories to guide visitors with imagery and videos with a strong focus on iconography, typography and interactive models that explain each core offering.

Credits: BASIC CEO & Executive Creative Director - Matt Faulk BASIC Associate Creative Director - Erwin Hines BASIC Creative Lead - Andrew Yanoscik BASIC Interactive Designer - Sun Beom BASIC Interactive Designer - Rodrigo Calderon BASIC Developer - Tarik Assagai

Website: Business-to-Business

Sorenson Media Website by Sorenson Media for Sorenson Media

Sorenson Media launched their new website allowing a user friendly approach to scroll through and learn about their two product categories, Spark and Squeeze. They even included short video clips on some of their pages. A leadership page is included to get to know the team to help with the consideration for B2B customers.

Credits: Stacy Baetty - Creative Designer - Sorenson Media Andy Shaffer - Creative Designer - Sorenson Media Dave Barrington - Web Developer - Sorenson Media Ryan Walker - Director, Corporate Marketing - Sorenson Media

accenture.com Redesign by Accenture for Accenture

The new accenture.com website includes a search-based approach with compelling images and an overall well designed, easy to use layout. They designed the site with social media platforms in mind with the ability to share content. There are many different pages to choose from such as strategy, consulting, digital, technology, operations, security, case studies, industry, careers and so much more.

Credits: Katrina Klier, Managing Director, Digital Marketing, Accenture Patrick Carver, Senior Manager, Digital Marketing, Accenture Lorraine Shearing, Senior Manager, Digital Marketing, Accenture Chris McConnell, Senior Manager, Digital Marketing, Accenture Jill Inglis, Manager, Digital Marketing, Accenture Karthi Gandhi, Manager, Digital Marketing, Accenture

Silverstein Properties redesign by Core Twelve for Silverstein Properties

Silverstein Properties collaborated with Core Twelve to create a redesign to showcase their properties, including all necessary information needed for prospects. With high quality photos, viewers are intrigued to see more and learn more. They include a, 'Who We Are' section which helps connect the prospective tenants and brokers to their business. Users can easily navigate around the website in search of what they are looking for, for any business need, office space, condos, hotels, apartments etc.

Affiliated Agency: Core Twelve - Designer and Developer

Credits: Dara McQuillan - Silverstein Properties Jessica Schoenholtz - Silverstein Properties Aisling Gregory - Silverstein Properties Justin Brown - Core Twelve Dan Tremonti - Core Twelve Dave Cogan - Core Twelve

Best Relaunch of Causes/Charity/Non-Profit Organization Website

The Future of Hate, Stop HB757 by DigitasLBi for Lost-n-Found Youth

In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. The objective was to encourage voters to speak up against this legislation, and tell Georgia Governor Nathan Deal, the only person left standing between HB 757 becoming a law, to veto this bill. Signs were retweeted more than 1.7 million times by citizens & celebrities.

Credits: -Name: Ronald Ng -Company: DigitasLBi -Position: Chief Creative Officer, North America -Name: Atit Shah -Company: DigitasLBi -Position: EVP, Executive Creative Director -Name: Michael Ashley -Company: DigitasLBi -Position: VP, Group Creative Director -Name: Brandon George -Company: DigitasLBi -Position: Associate Creative Director -Name: Ryan Kenny -Company: DigitasLBi -Position: Senior Art Director -Name: Mark Haven -Company: DigitasLBi -Position: Senior Copywriter -Name: Jessica Larkin -Company: DigitasLBi -Position: Art Director -Name: Jill Kelly -Company: DigitasLBi -Position: EVP/Chief Communication Officer -Name: Jill Sherman -Company: DigitasLBi -Position: SVP, Social Strategy -Name: Arzi Rachman -Company: DigitasLBi -Position: Corporate Communications

The Moth by Brooklyn United for The Moth

Audience members spending an (incredible!) average of 18 minutes on the site still struggled to access the full catalogue of recordings. To transform the website, Brooklyn United fused qualitative and quantitative research techniques to identify pain points and test prospective solutions. The site presents a cohesive visual identity communicated through a modular site structure that allows the Moth team to easily update content in real-time. The redesign has received rave reviews across social channels.

Credits: Brian Lemond: CEO & Founder Devin Drumheller: Director of Client Services Keren Veisblatt: Senior Strategist Christian de Botton: Director of Technology Meg Adams: Developer Ana Jovane: Designer Bryant Castro: Designer

TakeMeFishing.org by Colle + McVoy for Recreational Boating and Fishing Foundation

The new version of TakeMeFishing.org is all about the organization acting as a mentor, guide, and a tool that breaks down the initial barriers to getting involved in fishing or boating. The site is built for less experienced anglers and boaters, often with families, that need a hand in understanding all it takes to have a successful day out on the water; however, the site’s content is accurate and reputable, allowing a more experienced angler or boater to find it useful too.

Credits: Mike Caguin, Chief Creative Officer // Colle + McVoy Marc Stephens, Interactive Creative Director // Colle + McVoy Roven Bashier, Senior Interactive Designer // Colle + McVoy Cole Spiess, Associate Interactive Designer // Colle + McVoy Kate Hartmann, Senior Interactive Production Artist // Colle + McVoy Lee Hanson, Associate Creative Director // Colle + McVoy Patrick Anders, Lead UX Designer // Colle + McVoy Tom Ferrara, Senior Creative Developer // Colle + McVoy Scott Garrison, Senior Front-End Developer // Colle + McVoy Heather Denike, Senior Interactive Producer // Colle + McVoy Jeffery Bennett, Freelance Developer Max Thorson, Freelance Developer Joel Dahlin, Freelance Developer Jeff Steil, Freelance Developer

Entertainment: Games/Movies/Music/Sports/TV

The Curse of Oak Island Season 3 by History for History

History, created a campaign to preview the 3rd season of "The Curse of Oak Island." They paid for a post on NYTimes.com, giving background information for new viewers, creative images of an island with a skull below it allowing people to wonder what this show is about and "convincing them it’s not too late to join in after two seasons to." They even created a fun interactive game, called Dig Dug allowing people to go on a treasure hunt.

Credits: Elizabeth Luciano, VP, HISTORY Marketing & Brand Strategy Kelly Hughes, Sr Director, HISTORY Marketing & Brand Strategy Juli McLaurin, Sr Mgr, HISTORY Consumer Marketing Brittany Goode- Coordinator, HISTORY Consumer Marketing

United in History by Brandmovers for Manchester United

The United in History campaign was launched by Brandmovers and Manchester United in a very unique and clever way via UnitedInHistory.com. This website allowed fans to input personal information, name, birthday, country and email address followed by the submission tab to see your "United History" information. This included total amount of games, goals scored, top goal scorers, shared country, shared birthday, victories etc. in your lifetime. Statistics are easily shared on social media platforms, which targets more viewers to access this page.

Credits: Ryan Lissamore, Designer, Manchester United. Cliff Briggs, Designer, Manchester United. Tom Keeling, Creative Director, Manchester United. Matthew Watts, CRM Campaign manager, Manchester United. Phil Richardson, Database Manager, Manchester United. Falko Mortiboys – Head of Analytics, Manchester United. Ricky Reeves, Technical Director, Brandmovers. Jaspal Singh, Developer, Brandmovers. John Lyons, Managing Director, Europe, Brandmovers.

America's Greatest Makers by Intel Corporation for Intel Corporation

Intel Corporation teamed up with TBS to create a reality competition series called, "America's Greatest Makers." The campaign started with a launch of the website, allowing viewers to see the intro to maker tech, learn about makers, join the conversation and of course watch episodes.With cool images, videos and overall layout of this website, it creates a tool to allow people to not only get involved with the show, but into the world of makers itself. The site also allows users to easily share links.

Credits: Intel Corporation, MGM Television Group, Vimby, Turner Broadcasting/TBS

Website: Fashion/Beauty/Cosmetics

Re-launch of MarcJacobs.com by SapientNitro for Marc Jacobs International, LLC

When it came to re-launching the website, Marc Jacobs turned to SapientNitro. Fro the brand, it was of paramount importance to have an elegant and responsive website, providing distinctly branded ecommerce experience while being a reflection of the designer himself. This was achieved by combining efforts in a cross-functional team of creative and UX designers, eCommerce experts, fashion and retail strategists. The new markjacobs.com effectively blend both form and function, aligning its launch with Mark Jacob’s first ever single-brand fashion show during SS FW ’15.

Credits: John Conroy, ACD visual design Judith Bartels, ACD UX design Sue Kim, UX designer Uajit Hongkiatkhajorn, visual designer Kyle White, visual designer Christian Waitzinger, ECD Scott Smith, sr. mgr. tech Jasmin Chanana, client services director Maureen Piazza, sr. mgr. BD Lauren DeGeorge, account director Jamie Corl, program director Angela Hovis, program manager Vijayakumar Krishnasamy, sr. manager tech PM Deep Vora, Demandware arch.

Amari Responsive eCommerce Website by Cuker for Amari

Emerging studio-to-street activewear brand, Amari, teamed up with Cuker to collaborate on a new brand identity and a full-feature responsive eCommerce website. Cuker helped develop digital brand strategy, messaging, brand story, image direction, and the brand’s look and feel. The main objective for the website was to create an exceptional user experience that could be displayed across digital touchpoints, optimized for mobile shopping. It now features an optimized checkout experience, intuitive site navigation and structure, and social media integration with a framework grounded in SEO.

Credits: The Cuker team

BB Dakota eCommerce Website by BASIC for BB Dakota

BASIC partnered with women’s fashion brand, BB Dakota on website makeover. The integral part of this process was helping the brand better tell their story, bringing content and commerce together. The new fully responsive eCommerce website provides users with a highly contextualized shopping experience from beginning to end through big imagery, high-quality branded video content, collection pages and an online journal. The new website created an 800% increase in email/CRM sign-ups, a 23.23% increase in page views, and a 33.6% increase in new users.

Credits: BASIC CEO & Executive Creative Director - Matt Faulk BASIC Associate Creative Director - Erwin Hines BASIC Interactive Designer - Veronica Cordero BASIC Developer - Jacob Fisher

Health/Wellness Website

IntrusiveThoughts.org by Ready Set Rocket for IntrusiveThoughts.org

IntrusiveThoughts.org is a website to help those suffering from obsessive compulsive disorder (OCD), educating those on the disease and encouraging suffers to get medical help. The site offers ideas and ways to manage OCD symptoms. There’s also an Instagram page with daily, positive affirmations alongside soothing, peaceful pictures. Launched five months ago, the site has garnered attention from major news outlets, OCD sufferers, mental health influencers and research institutions.

Credits: Aaron Harvey: Founder at IntrusiveThoughts.org & Co-founder/ECD at Ready Set Rocket Anastasia Kuznetsova: Designer at IntrusiveThoughts.org & Art Director at Ready Set Rocket Jana K. Hoffman: Editor at IntrusiveThoughts.org and Senior Copywriter at Ready Set Rocket Timmy Allen: Animation - IntrusiveThoughts.org Tom Awgul: Developer - IntrusiveThoughts.org Jonathan Hoeg: Videographer - IntrusiveThoughts.org Lauren Jaeger: Public Relations at IntrusiveThoughts.org Lauren O'Shaughnessy: Marketing at IntrusiveThoughts.org and Marketing Coordinator at Ready Set Rocket

Diabetessightrisk - The Sneak by The Bloc for Regeneron

Diabetic eye disease is a serious condition that can lead to severe vision loss or blindness. Diabetics should have an annual dilated eye exam to see if they have condition. Regeneron created an unbranded awareness campaign that told patients to “LOOK OUT!” for diabetic eye disease, and to get their eyes checked. A website, DiabetesSightRisk.com, shows the symptoms of diabetic eye disease. Additional banner ads, brochures, newspaper ads, radio spots and YouTube and Facebook ads further push the importance of a yearly eye exam.

Credits: Robin Tzannes, Copy, The Bloc Jon Pannier, Art, The Bloc Meredith Franklin, Art, The Bloc Conchita Funcia, Copy, The Bloc Steve Walsh, Copy, The Bloc James Boyle, Copy, The Bloc Rob Roth, Account, The Bloc Janett Benitez, Account, The Bloc Ryan Lynch, Project Manager, The Bloc Susan Kurowski, Medical, The Bloc

Verywell Site Launch by Verywell for Verywell

About.com launched Verywell.com, its new health brand. Verywell is designed to offer an alternative to traditional, hyper-clinical sites. Verywell hopes to be a platform to find medical information in a less sterile manner, with a voice that’s a combination of a friend and doctor. Users can find not only medical advice, but also nutritional information and suggestions on ways to live an overall healthy lifestyle.

Credits: Neil Vogel, CEO Tricia Han, CPO Nabil Ahmad, CTO Alex Ellerson, CCO

Website; Retail/Restaurants

Rip Curl Responsive Website by Cuker for Rip Curl

Working with Rip Curl, global surf brand, Cuker has created a responsive website that looks equally stunning across mobile, desktop, and tablet. The objective was to elevate Rip Curl’s cross-platform eCommerce experience and drive engagement, while connecting with the target audience of surfers and staying true to Rip Curl's values. Cuker’s content strategy combines the perfect balance of product marketing, athlete and event marketing, and lifestyle. With a responsive design and a robust eCommerce experience, the website provides a seamless shopping experience across all devices.

Credits: The Cuker team

BB Dakota eCommerce Website by BASIC for BB Dakota

BB Dakota creates clothing for women since 2005. For its recent eCommerce makeover, it teamed up with BASIC in order to better tell their story through a new website that merges content and commerce. This is accomplished by delivering a rich, immersive experience through the fully responsive website with big imagery, high-quality branded videos, collection pages and an online journal. By articulating the brand’s personality and story, BASIC gives users deeper context to each products, driving them through the sales funnel in an exciting way.

Credits: BASIC CEO & Executive Creative Director - Matt Faulk BASIC Associate Creative Director - Erwin Hines BASIC Interactive Designer - Veronica Cordero BASIC Developer - Jacob Fisher

How A Local PPC Co-op Created Big ROI by Location3 for Edible Arrangements

In 2015, Edible Arrangements teamed up with Location3 to create an effective local PPC program. For that, non-branded terms were used in order to for individual stores in the Boston metro area to easily market to local audience and capture sales. Location3 implemented a hyper-local PPC co-op strategy that combined budgets from the locations and distributed leads equally by capturing customer traffic in a single landing page environment. This resulted in an ROI of 731%, which would not have been possible using a traditional approach.

Credits: Alex Porter - President & Chief Strategy Officer Jim Halligan - Head of Paid Search Josh Allen - Director of Marketing Laine Bulakites - Account Director