Online Advertising Creativity

Advanced TV

T-Commerce: Movie Tickets by BrightLine and Hulu for Warner Bros./MGM

Smartphones aren’t the only way to get more interactive with entertainment. How about the older fashioned TV remote control? Created to shop directly from the TV screen, an interactive spot -- using the TV remote -- was touted for the new Warner Bros’ “Tomb Raider movie. Watching the content, viewers could select show times and purchase tickets using new snazzy TV technology which geo-located viewers. The results raided all the competition -- 33% clicked for show times; 27% clicked "Buy Now."

Affiliated Agency: OMD (for Warner Bros./MGM)

Credits: *Peter Naylor, SVP Ad Sales, Hulu *Jacqueline Corbelli, Founder, Chairman & CEO, BrightLine *Manny Berrios, CTO, BrightLine *Rob Aksman, Chief Strategy Officer, BrightLine *Sandro Camarao. VP, Product Management, BrightLine *Jane Lin, Product Marketing, Hulu *Beth Purcott, Technical Program Manager, Hulu *Tim Farrer, Director, Product Design, BrightLine *Jaime Boyaca, VP, Product Integration & Innovation, BrightLine *Lee Brown, Senior Engineer, BrightLine *Nayemul Chowdury, QA Manager, BrightLine *Jaime Munoz, Chief Architect, BrightLine *Hillary Blick, Sr Designer, BrightLine *Mark Wasiljew, Senior Director, Business Development & Partner Management, Fandango *Anush Laxpati, artner Relations & Business Development, Fandango * David Overman, Senior Software QA Engineer, Hulu *Jeff Malone, Principal Software Development Lead, Hulu *Bernice Ye, Senior Technical Program Manager, Hulu *Nathan Hamal, Software Developer, Hulu *Zack Cava, Senior Software Developer, Hulu *Atticus Crowe, Technical Program Manager, Hulu *Matthew Geller, Technical Program Manager, Hulu *Amanda Anderson, Quality Assurance Engineer, Hulu *Huiqing Zhan, Software Developer, Hulu *Patrick Lewis, Ad Platform Specialist, Hulu *Sean Green, Senior UX Prototyper, Hulu *Ting Wu, Associate UX Designer, Hulu *John Sykes, UX Researcher, Hulu *Marianne Kroutchkevitch, Senior UX Researcher, Hulu *Andrew Boonkrong, Manager, Experience, Hulu *Jason Williams, Launch Readiness Program Manager, Hulu

In-Video Advertising Goes Global by Mirriad for Tangeche

Getting through the noise of many consumer auto apps can be difficult -- especially when looking to catch young drivers. China-based Tangeche worked with Alibaba-owned Youku targeting audiences with entertainment content with new AI video technology, something they would be appreciate. Advertising was embedded into 20 different shows, yielding 800 million impressions over five months. More than 70% confirmed watching that in-video messaging; 94% said they would take follow-up action; and Tangeche got 58% brand uplift/awareness levels. Drive that around the block.

Affiliated Agency: Miaozhen Systems - leading advertising measurement company that conducted independent verification

Credits: Mirriad CEO Mark Popkiewicz Tangeche VP Chen Qi

Jumanji - On Demand Rental Campaign by one2one Media for Sony Home Entertainment

You can game the system: Advanced TV can help people rent movies. The aim of Sony for its new Jumanji movie was using addressable TV metrics to size the renter universe -- and how frequently they rent. But it wanted avoid those who rented a lot, more than 24 times a year, since they would probably rent the movie anyway. Instead Sony focused on infrequent renters. All this help push “Jumanji” as the number one movie rented on demand through cable operators.

Credits: Karen Abram, SVP, one2one Media Nicole Tursi, VP, one2one Media Allison Smith, AMD, one2one Media Victoria LaBrutto, Supervisor, one2one Media Debra Frascarelli, Media Director, Sony Home Entertainment

Animation

Helping an Iconic Swimwear Brand Make a Splash by Jellyfish for Speedo

Swimwear company Speedo developed online display banners that recreated existing ad campaign videos by using HTML5 animation to provide viewers with sophisticated side effects, showing models in Speedos who looked they were underwater. Separate ads used the effect for both “still” images and transitions between a pair of images. The result, says agency Jellyfish, was an 86% to 400% increase in CTR. Jellyfish also won additional work with sister brands Izod and Van Heusen.

Affiliated Agency: n/a

Credits: Jellyfish Team: Cory Hudson (Head of Creative), Tim Nickerson (Art Director)

4/20 by Starcom for Wingstop

Capitalizing on marijuana users’ legendary cravings for munchies, Wingstop restaurants used animated commercials to target binge-watching potheads to take a “High-Atus” for chicken wings on April 20, the growing-more-popular 4/20 cannabis celebration day. Four sequential 15-second ads, reminiscent of vintage promos for cinema snack bars, ran during a single program on Hulu, each one “trippier” than the previous one. These were followed with online retargeting, with the ads also running on cable and in cinemas. Sales on 4/20 rose 9%.

Affiliated Agency: Barkely, Evolution Audio

Credits: -

Airbnb Tour de France cycling experiences by Ready State for Airbnb

To coincide with the Tour de France, Airbnb used combined gif animation with statistics for social media and the brand's press site to promote the popularity of its Cycling Experiences. One video, for instance, animates bicyclists riding past scenes of the three countries that feature the most Airbnb Cycling Experiences: the US, France and Spain. Two others illustrate respectively that Airbnb offered 450 Cycling Experiences and that it had 30,000 participating cyclists to date.

Affiliated Agency: Creative agency: Ready State, Animation studio: ILLO

Credits: Christina Chern, art director at Ready State Ilenia Notarangelo, founder/creative director at Illo, Erin Aquino, Global Public Relations Lead at Airbnb

Advertising/Promotion Website or Microsite - Content

Smirnoff Equalizer by Carat for Smirnoff

Smirnoff wanted increase the number of women singers listeners play via the Spotify platform with the Smirnoff Equalizer. Among other services, the API platform presented percentage breakdown of men vs. women artists as well as a personalized gender balanced playlist. The global supporting campaign used in-platform audio, display and video ads in key markets, social media activations and in-market publishers (Elle, Shazam, Vevo, Nine Honey). Afterward, a +52% increase of women artists streamed through Spotify (average 70% women vs 30% men) and 193K playlists created.

Affiliated Agency: Carat- Media Agency

Credits: Luke Atkinson, Global VP Comms & Content, Smirnoff Diageo Neil Shah, Global Senior Brand Manager, Smirnoff Diageo Ipalibo Da-Wariboko, Global Strategy Director, Carat

2018 Bridgestone Performance Institute by Publicis.Sapient for Bridgestone Americas Tire Operations, LLC

"Team Bridgestone," the tire brand's second Olympic sponsorship for Pyeongchang 2018, introduced a digital hub centered around five U.S. hopefuls and the idea of “clutch performance." Each athlete received their own dedicated page featuring interviews, personal stories, and were shown in clutch challenges, like playing a giant game of Jenga. Average time per site visit of over 10 minutes. Bridgestone’s Facebook, Twitter, and Instagram channels earned over 200 million total impressions; Q1 tire searches on Bridgestone’s main site grew 186% over Q1 2017.

Credits: Publicis.Sapient Moritz Bosselmann: Group Creative Director Steve Laing: Creative Director Keefe Justice: Associate Creative Director/Copywriter Arien Holden: Sr. Art Director Keith Oh: Sr. Designer

Super Bowl Ads for All by Goodby Silverstein & Partners for Tostitos

Bypassing the typical TV ad, Tostitos created a microsite where party hosts could create personalized 60-second ads promoting their own Super Bowl parties. The custom-ad generator included dozens of mix-and-match Super Bowl–ad clichés as well as celebrity Alfonso Ribeiro (Carlton from The Fresh Prince of Bel-Air). Tostitos emailed the custom ads to guests, who were retargeted with banners reminding them to attend along with coupons for free Tostitos chips. The campaign generated 9X the typical TV Super Bowl spot with 900 million earned media impressions.

Credits: CLIENT NAME: FritoLay BRAND: Tostitos SPOT NAME: Super Bowl Ads for All AIR DATE: 1/14/18 AGENCY: Goodby Silverstein & Partners CO-CHAIRMEN: Jeff Goodby and Rich Silverstein CHIEF CREATIVE OFFICER: Margaret Johnson CREATIVE DIRECTOR: Jeff Gillette ASSOCIATE CREATIVE DIRECTOR: Eamonn Dixon, Daniel Grech COPYWRITER: Eamonn Dixon, Trevor Joplin ART DIRECTOR: Daniel Grech, Eleanor Rask EXECUTIVE PRODUCER: Benton Roman INTERACTIVE PRODUCER: Austin Kim BROADCAST PRODUCER: Olivia Baker DIRECTOR OF BRAND STRATEGY: Bonnie Wan STRATEGY DIRECTOR: Ralph Paone SENIOR BRAND STRATEGIST: Harper Bokum-Fauth COMMUNICATIONS STRATEGIST: Catherine Kim JUNIOR COMMUNICATIONS STRATEGIST: Nicole Bruno SENIOR BUSINESS AFFAIRS MANAGER: Heidi Killeen ACCOUNT DIRECTOR: Becca Morris ACCOUNT MANAGER: Lisa Kourakos ASSISTANT ACCOUNT MANAGER: Maddie Kirkland MEDIA AGENCY: OMD PRODUCTION COMPANY: Tool of North America DIRECTOR: Geordie Stephens MANAGING PARTNER: Oliver Fuselier MANAGING PARTNER: Dustin Callif EXECUTIVE PRODUCER, INTEGRATED: Joshua Greenberg EXECUTIVE PRODUCER, INNOVATION: Adam Baskin CREATIVE DIRECTOR, INNOVATION: Joshua Jetson HEAD OF PRODUCTION, LIVE ACTION: Amy DeLossa HEAD OF PRODUCTION, INNOVATION: Michael Bucchino LINE PRODUCER: Gabe Reiter DIRECTOR OF PHOTOGRAPHY: Mark Plummer PRODUCER, INNOVATION: Matthew Walsh INNOVATION PRODUCTION SUPERVISOR: Joaquin Gonzalez INTERACTIVE DESIGNER: Juan Camilo Castro TECH LEAD: Nickel Media VIDEO RENDERING: Imposium QA LEAD: Hook QA POST PRODUCTION SUPERVISOR: Tracy Bunting POST PRODUCER: Brian Friel EDITOR: Kevin Zimmerman ASSISTANT EDITOR: Doug Scott VFX: SHED MANAGING DIRECTOR / VFX SUPERVISOR: Paul O’Shea VFX PRODUCER: Brian Friel COLOR PRODUCER: Amy Redfern COLORIST: Billy Hobson COMPOSITOR: Stefan Smith COMPOSITOR / MATTE PAINTER: Ben Persons SOUND DESIGN: Lime Studios SOUND ENGINEER: Joel Waters ASST. SOUND ENGINEER: Chris Nungary MUSIC: Butter Music

Artificial Intelligence

Mazda by inPowered for Mazda USA

Mazda used AI-driven technology to create thousands of targeted native ads to test content engagement over time across the buyer’s journey. As the system learned, it improved bidding and optimization, driving down the CPE. Results included 45% of consumers who read the articles feeling more positive about the brand, average time of 59 seconds spent on promoted content and more than 70,000 hours of consumer opt-in brand engagements. The AI also enabled dynamic pricing based on the actual cost per engagement, reducing the cost 26%.

Affiliated Agency: The Garage Team Mazda

Credits: Stacy Fairbanks, Manager, Media Communications, Mazda | Jason Knapp, Digital & Paid Media Manager, Mazda | Olga Weinraub, VP, Integrated Media Director, The Garage Team Mazda | Lisa Takahashi, Associate Media Director, The Garage Team Mazda | Donellyn Mendoza, Associate Media Director, The Garage Team Mazda | Mi Mai, Integrated Media Supervisor, The Garage Team Mazda | Alex Dennis, Integrated Media Supervisor, The Garage Team Mazda | Peyman Nilforoush, CEO & Co-Founder, inPowered | Makiko Nagakura, VP, Strategy, inPowered | Tony Biel, Sr. Director of Sales – West, inPowered | Anna, Yu, Sr. Campaign Manager, inPowered. Justin Farber, Head of Optimization, inPowered.

Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo

This Amazon Echo campaign gave consumers a real-time test of what an actual Amazon Echo can do by creating an ad that let desktop users actually try Alexa voice commands in a virtual house. The voice-activated desktop had two versions, one for use in a living room and one in a kitchen. During the ad, a virtual living room and kitchen were created on the screen. This was Amazon Echo's first interactive video ad campaign.

Affiliated Agency: Rufus @ Initiative (Agency dedicated to Amazon), Joystick (Development)

Credits:

Caleb Windover - Senior Media Manager, Amazon Jordan Walker - Program Manager, Just Ask | XCM Cross Category & Channel Marketing Jeremiah Alavi - Supervisor, Rufus Davi Kong - Associate Director, Digital Partnerships, Rufus Sridevi Reddy - Negotiator, Digital Partnerships, Rufus Deniz Coker - Senior Interactive Producer, true[X] Caylin Gentry - Account Manager, true[X] Gena Schirer - Sales Director, true[X] Jordan Walker - Advertising Project Manager, Echo, Amazon Steiner Kierce - Freelance Senior Producer, Amazon Jimmy Pardi - Creative, Amazon Ryan Obermeier - Art Director, Amazon, Kim Merritt - Senior Creative Strategist, true[X], Jonathan Zajdman - Art Director, true[X], Andrew Olson - VP Account Management, true[X], Matthew Bauer - Sr. Director, Sales, true[X]

Mix Up Some Merry by Mediahub for Cointreau

To increase awareness of its brand, Cointreau created a virtual bartender using chatbot technology. Running on the Facebook Messenger platform, ads alerted users of the Cointreau menu planner, from which consumers could choose from different flavor profiles to plan their cocktail menu, which they could print and display at their event. They also could watch tutorials on how to craft the perfect cocktail and be directed to ecommerce sites where they could order Cointreau in advance of their event.

Credits: Jamie Dorfman VP, Group Media Director Mediahub Greg Cavaluzzo Associate Media Director Mediahub Samara Gerard Media Supervisor Mediahub Alyssa Greene Media Planner Mediahub

Blogs

Diversity in Travel by Fareportal for CheapOair

Does good business and being a good world citizen go hand in hand? Fareportal, the travel technology company and the second largest seller of flights in the USA, helps CheapOair and OneTravel brands encourage diversity. And so far, the company’s multi-cultural orientation has paid off. Much of Fareportal’s strength in sales of international flights has been attributed to its ongoing focus on multi-cultural themes such as Black History Month, Hispanic Heritage Month, Asian-Pacific American Heritage Month, etc., delivering inspirational and educational stories.

Credits: • Kathi Moore - VP, Branding and Communications • Morlette Cowan - Manager, Content • Dave Odegard - Content Strategist • Dhinesh Manuel - Content Writer • Tasmiah Rashid - Content Writer • Joseph Decibus - Content Writer • Shannon Durso - Associate Content Writer

Marketing to Women: B2B Blog by Women's Marketing for Women's Marketing

In an age of media commoditization, Women’s Marketing blog has differentiated itself by uniquely focusing on marketing to women. Women’s Marketing is an independent woman-led agency, with a long history of turning vibrant indie brands into leaders across categories such as beauty, fashion, health, and food/beverage. The blog’s audience ranges from independent startups and agencies to Fortune 500 companies, resulting in over 111,000 views across the 179 posts published, as well as site traffic of nearly 100K new users and 50K returning visitors.

Affiliated Agency: n/a

Credits: Marlea Clark, EVP, Marketing & Insights Andrea Savino, Associate Creative Director

Chat Bots

The World's First Conversational Ad Unit by Touché! / Contobox for Sport Chek

Sport Chek, Canada’s largest sports retailer, created a shopping assistant chatbot to help back-to-school shoppers explore fall looks. The chatbot, created with Contobox, targeted both parents and Gen Z students with expandable digital display and out-stream video. Once the ad was clicked, a video opened with the chatbot inquiring what the user was interested in, offering various categories. As consumers interacted with the chatbot, relevant items instantly appeared. Users spent an average of 35 seconds on the video, 133% more than the video’s length.

Credits: Sport Chek, Touche! Matthew Schwartz, Creative Team Lead, FGL Sports Sarah Major, Brand Manager, FGL Sports Ian King, Brand Advisor, FGL Sports Paul Woloshyn, Marketing Advisor Traditional & Digital Media, FGL Sports Contobox Marc Tanguay, Sales Manager Marine Lucas, Account Manager Farrukh Okhunov, Developer Chris Constandinou, Front-end Development Manager Haris Rizwan, QA Analyst Scott Victor, Director, Experience Management Firuz Azizov, Project Manager

Mix Up Some Merry by Mediahub for Cointreau

Cointreau, a challenger brand, created a virtual bartender chatbot running on the Facebook Messenger platform. Ads alerted users of the Cointreau menu planner, from which consumers could choose from different flavor profiles to plan their cocktail menu, which they could print and display at their party. They also could watch tutorials on how to craft the perfect cocktail and be directed to ecommerce sites where they could order Cointreau in advance of their event. The chatbot was powered by tech company Gratafy.

Credits: Jamie Dorfman VP, Group Media Director Mediahub Greg Cavaluzzo Associate Media Director Mediahub Samara Gerard Media Supervisor Mediahub Alyssa Greene Media Planner Mediahub

RBC Insurance Helps you 'get' Insurance by Initiative / Contobox for RBC Insurance

To help consumers understand and buy insurance, RBC Insurance, Initiative and Contobox created an insurance assistant chatbot to help millennials and young families learn the ins and outs. The RBC Insurance assistant chatbot was delivered programmatically using a technology that identified whether a publisher's site offered expandable display and delivered the appropriate interactive ad unit. The campaign's user engagement rate of 1.25% performed 2.9X higher than the Google Display benchmark (0.32%).

Credits: RBC Insurance Margaret Adaniel, Senior Director Insurance and Investment Dawn Bednarski, Marketing Director, Insurance Tracey Kribs, Senior Manager, Insurance Candice Pusey, Marketing Manager, Insurance & Investments Initiative Jannie Densing, Group Director, Digital Communications Alicia Petralia, Manager, Communications Design Megan Andrews, Manager, Communications Design Amanda Frail, Supervisor, Communications Design Russell Cross, Senior Communications Designer Justin DePass, Campaign Manager, Digital Contobox Jeremy Del Zotto, Account Executive Spencer Filek-Gibson, Account Executive, Programmatic Erica Brodie, Account Manager Scott Victor, Director, Experience Management Kirstine Caparas-Galcon, Experience Manager Chris Constandinou, Manager, Front-End Development Firuz Azizov, Project Manager Eugene Kozlov, Developer Yustin Musidi, Developer Amar Lassoued, Developer Jordan Lacopo, Developer Erick Benzo, Developer Haris Rizwan, Quality Assurance Farrukh Gaffarov, CTO Grip creative team Emily Robinson, Director Business McKenzie Clune, Account Coordinator Michael Brathwaite, Manager, Business

Content Marketing: Single Execution

Have You Seen This Ad? by Mic for Truth Initiative

Understanding today's youth need humor and authenticity, anti-smoking group Truth teamed with Mic platform to film youth watching ads developed by tobacco company mandated by the US Federal Court to issue corrective statements to their fraudulent claims. The clip captured people’s real responses to these ads and provide unexpected corrective statements designed to enlighten and engage readers. Within the first four days, the video amassed over 1MM Facebook views, surpassed Mic’s average engagement by 198% and had an in-view time 149% above expected video benchmarks.

Affiliated Agency: Media Assembly: Media Agency; Bien: Motion Design Studio

Credits: VP of Sales: Nick Heitz (Mic) Account Manager: Louise Jones (Mic) Executive Producer: Lindsey Ferrier (Mic) Creative Director: Noah Shulman (Mic) Senior Producer: Whitney Buxton (Mic) Director of Photography: Zach Goldstein (Mic) Editor: Dan Melius (Mic) Writer: Phinehas Hodges (Mic) Account Manager: Layla Heidari (Mic) Animation: Bien Motion Design Studio VP, U.S. Content Director: Alicia Bachardy (Media Assembly) VP, Integrated Communications Group Director: David Pinto-Carpenter Digital Supervisor: Ryan Blemings (Media Assembly) Associate Director, Integrated Communications: Will Flohr (Media Assembly) Integrated Communications Associate: Sarah DeGrazia (Media Assembly) Assistant Planner: Emily Lacorte (Media Assembly) Brand Marketing Coordinator: Logan Nelson (Truth Initiative) Senior Manager, Digital Marketing: Kimberly Rene Smith (Truth Initiative) Managing Director: Jasmin Malone (Truth Initiative)

Amazon Infiltration by Carmichael Lynch for Subaru of America, Inc.

Subaru was the first brand to create an interactive vehicle display page on Amazon with custom units pairing extreme adventure gear, like bear traps, with the Crosstrek to specifically to mimic Amazon’s “You May Also Like” content. Shoppers who searched for outdoor gear were served banners that paired the Crosstrek with Amazon products related to their search. The banners then drove to a custom Crosstrek shopping environment. The campaign delivered a 25% lift in brand preference with over 15,000 actions pointing to purchase intent.

Credits: Agency: Carmichael Lynch Neil Goodspeed Media Director, Senior Partner Carmichael Lynch Jenn Kern Group Media Director Carmichael Lynch Taylor Lord Associate Media Director Carmichael Lynch Lauren Stoelk Media Planner Carmichael Lynch Lauren Hayes Media Planner Carmichael Lynch Randy Hughes Executive Creative Director Carmichael Lynch Brad Harrison Creative Director, Partner Carmichael Lynch Dean Buckhorn Group Creative Director Carmichael Lynch Adam Craw Account Director Carmichael Lynch Anna Little Account Manager Carmichael Lynch Kelsey Doherty Project Manager Carmichael Lynch Client: Subaru of America, Inc. Alan Bethke Vice President, Marketing Subaru of America Rob Font Director, Digital Marketing Communications Subaru of America Jack Kelly National Integrated Media Manager Subaru of America Brian Cavallucci National Advertising Manager Subaru of America Kirsten Anderson Advertising Production Specialist: Brand Subaru of America Harish Pathak Digital and Social Marketing Specialist Subaru of America

JetBlue Pie in the Sky by Mediahub for JetBlue

JetBlue flew 1K NY pizzas to LA to feed homesick New Yorkers to promote its LA-NYC flight. The Infatuation’s first-ever branded Instagram Story tracked the journey of one editor and his pizza via @infatuation and @pizza, with static posts on various “infatuation” handles and added paid distribution. Campaign delivered 4MM impressions across The Infatuation properties, with each story receiving 45K+ views; 6.5K poll interactions, 700+ swipes, 3.3% overall engagement rate; 105K visits to www.jetblue.pizza. JetBlue saw +1.7% in trans-con flight bookings after years of decline.

Credits: Jamie Dorfman VP, Group Media Director Mediahub Persephone Kazl Associate Media Director Mediahub Molly Lashner Media Supervisor Mediahub Teddy Miller Senior Writer MullenLowe Cecily Myers Junior Art Director MullenLowe Heather Berko Manager, Advertising & Content JetBlue Cindy De La Rosa Analyst, Advertising JetBlue Matt Duerr Account Director MullenLowe Beba Rivera Account Supervisor MullenLowe

Content Marketing Campaign: Branded Content

“tWitch, Please…Help Me Dance” by BEN for Buick

This three-episode series focuses on tWitch and his famous dance moves as he rides in his Buick Regal GS to each destination, alternately teaching a senior prom goer, pulling off a flash mob marriage proposal, and teaching students to perform on the Ellen Show. The “tWitch, Please…Help Me Dance” series delivered 48,848,712 impressions, 16,496,067 video views, 33,646 social shares and 778,514 total actions (comments and shares for Ellentube) collectively. Seamlessly!

Affiliated Agency: Branded Entertainment Network (BEN) - Buick partnered with BEN to make strides in shifting its brand perception. BEN sought content partners for Buick who stand by the same core values (joyful and feel-good) and arrived at the Ellen Digital Network.

Credits: Anthony J. Biondo - Buick Media Strategy, Experiential Marketing & Partnerships at Buick Dana Campolattaro - Manager, Client Services at BEN. From Ellen Digital Network:  Ellen DeGeneres, Executive Producer, Mary Connelly, Executive Producer, Ed Glavin, Executive Producer, Andy Lassner, Executive Producer, Kevin A. Leman II, Executive Producer, Derek Westervelt, Executive Producer,Corey Palent, Co-Executive Producer, Daniel Leary, Co-Executive Digital Producer, Matt Wright, Supervising Producer, Gil Rief, Producer*, Jackie Dunbar, Supervising Digital Producer, Aimee Dirksen, Line Producer, Tracy Gold, Producer, Carly Lopez, Producer, Matt Enlow, Director, Andy Shaw, Field Producer, Stephen “tWitch” Boss, Talent, Chris Cavell, Talent Booker, Nicole Solomowitz, Talent Booker, Jamie Belz, Supervising Post Producer, Brian Matsunaga, Editor, Brett Meiselas, Editor, Tyler Henderson, Digital Director of Photography, Aaron Pinkston, Camera Op / Director of Photography, Nicole Eldridge, Associate Producer, Alex Clark, Production Associate, Camille Duet, Digital Associate Producer, Jamie Citron, Digital Associate Producer, Mel Rosenberg, Digital Production Coordinator, Robby Johnson, Field Coordinator, Alana Calderone Polcsa - Senior Vice President, Brand Content and Partnerships, Allison Lach – Senior Manager, Brand Content and Partnerships, Paul Magyar – Senior Advertising Director, Brand Content and Partnerships, Amy Brown- Sr. Coordinator, Brand Content and Partnerships, Sopheap Gaspar – Digital Media Planner

Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia

Australian tourism was stagnant. Enter UM, which announced a reboot of "Crocodile Dundee," only it wasn't a movie, it was a campaign delivered during the Super Bowl. They retargeted all engaged users with compelling offers and content addressing ‘Why Australia?” while directing them to Australia.com to explore itineraries. The week following the reveal saw a 35% growth in searches for flights and Dundee was the #1 Most-Viewed Super Bowl Campaign. G'day, mate!

Affiliated Agency: Media: UM New York & UM Sydney; Creative Agency: Droga5; PR: Kovert Creative; Production: Revolver/Will O'Rourke, Second Child, Biscuit Filmworks, Exile Editorial

Credits: Chris Colter, Strategy Lead, UM Sydney; Sophie Bingham, Group Account Director, UM Sydney; Sarina Ballauff, Digital Director, Global Business, UM Sydney; Ashleigh Krstanoski, Client Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Danny Huynh, SVP Client Business Partner, UM New York; Nataly Cavagnaro, VP Group Partner, UM New York; Kari Lang, Portfolio Manager, UM New York; Jillian Irizarry, Senior Manager Investment, UM New York; Daniele Ashkenazy, Associate SEM & Social Director, UM New York; David Droga, Creative Chairman, Droga5; Chris Colliton, Creative Director, Droga5 Kevin Weir, Creative Director, Droga5; Jim Curtis, Associate Creative Director, Droga5; Ryan Fitzgerald, Associate Creative Director, Droga5; Devin Croda, Design Director, Droga5; Jen Lally, Designer, Droga5; Jesse Brihn, Co-Director of Film Production, Droga5; Andrew Slough, Executive Producer, Film, Droga5; Jocelyn Howard, Director of Business Affairs, Droga5; Alex Smith, Producer, Interactive, Droga5; Cliff Lewis, Director of Art Production, Droga5; Will Davie, Group Strategy Director, Droga5; Colleen Leddy, Head of Communications Strategy, Droga5; Delphine McKinley, Communications Strategy Director, Droga5; Hillary Fink, Senior Communications Strategist, Droga5; Janet Kim, Data Strategist, Droga5; Edward Rogers, Group Account Director, Droga5; Marissa Guerra, Account Director, Droga5; Annie Sherbon, Account Manager, Droga5; Jeff Winsper, Associate Account Manager, Droga5; Marianne Stefanowicz, Global Head of PR, Droga5; Danny Hernandez, PR Manager, Droga5; Steve Rogers, Director, Revolver/Will O'Rourke; Michael Ritchie, Managing Director, Revolver/Will O'Rourke; Pip Smart, Executive Producer, Revolver/Will O'Rourke; Russell Boyd, Director of Photography, Revolver/Will O'Rourke; Pete Sciberras, Editor, EXILE; Ted Royer, Chief Creative Officer, Droga5 Aaron Matys, Producer, Media, Droga5

Kevin Hart: Lyft Legend by Kevin Hart & Lionsgate's Laugh Out Loud Network for Lyft

The set-up: An elderly over-sharing Lyft driver gives unsuspecting passengers the ride of a lifetime. The premiere episode was a key driver in building consumer awareness of the Lyft Entertainment network through the show’s organic social sharing and earned media reach. Content interactions for Lyft increased by 68% over the course of the series. The series also brought new fans to Lyft’s social pages with the brand seeing a 33% increase in fan growth during that time period. What a great idea and a riot!

Affiliated Agency: Lyft Entertainment Hartbeat Productions Free Period Productions Pygmy Wolf Productions in association with Lionsgate

Credits: Kevin Hart - CEO, Laugh Out Loud Jeff Clanagan - President, Laugh Out Loud Thai Randolph - EVP & GM, Laugh Out Loud Heather Johns - VP, Content & Business Development, Laugh Out Loud Ari Avishay - Director of Culture & Entertainment, Lyft Austin Schumacher - Head of Culture & Entertainment, Lyft

Contest/Promotion/Sweepstakes

SmartyPig's 10th Birthday by SmartyPig by Sallie Mae for SmartyPig by Sallie Mae

Experts worry that Americans aren’t saving enough. One way to remedy that fear is a SmartyPig account, a free FDIC-insured online piggy bank. To celebrate its 10th birthday (#SmartyPigTurns10), the company took to social media in a lighthearted way: wacky graphics, simple message. Twitter and Facebook campaigns offered the chance to win $100, movies tickets or restaurant cards throughout April. The work quadrupled impressions, upped social-media fans. Every Monday, Wednesday and Friday was a new giveaway users could bank on.

Affiliated Agency: Q2 (Design)

Credits: Diane Calmes - Q2 Software, Inc. - Project Manager Summer Brow - Q2 Software, Inc. - Designer Alex Gregorio - Senior Marketing Associate Greg Spadea - Senior Director, Marketing Tara McShera - Director, Marketing

DEG & Ivy Investments Investing in Fans by DEG for Ivy Investments

Sporting Kansas City title sponsor is Ivy Investments. To highlight its support of the soccer club, encourage new followers and promote its “investing in fans” effort, Ivy Investments created a fun marketing campaign. The promotion kicked off interest in the team and the Ivy brand. Scavenger hunts, signed jerseys and prize packets increased user participation. The social-media campaign posted a 154% increase in impressions and 203% in engagements on Twitter, plus double-digit increases in Facebook reach versus the previous year’s campaign.

Credits: Brian Cody – VP of Digital Media, Ivy Distributors Inc. Jared Clark – Social Media Specialist, Ivy Distributors Inc. Nick Verlaney – Senior Social Media Strategist, DEG Alison Peterson – Art Director, DEG Patrick McCormack – Senior Copywriter, DEG

“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq

“Dancing With The Stars” has a dedicated fan base, so targeting women 45+ is an ideal demographic. Sponsored by Myrbetriq, which addresses OAB sufferers, the site used Lea Thompson to illustrate its “keep on dancing” mantra. Large digital billboards in Times Square, custom vignettes of Thompson and “DWTS” dancer Tony Dovolani, and a big reveal on “Good Morning America” encouraged viewers to win a trip to the show. The push danced its way to success: 72% of web visitors took action, raising awareness 17%.

Affiliated Agency: FCB Health (offline creative), Katalyst (online creative) and Golin (PR)

Credits: - Wendy Arnon, President, Pathway - Eileen Wrobel-Katz, Managing Director, Pathway - Janet Barnard, Group Account Director, Pathway - Linda Shapiro, Group Director, Pathway - Ryan Mihalik, Director Urology Patient Marketing, Astellas Pharma US, Inc. - John Colucci, Assistant Director, Urology Marketing, Astellas Pharma US, Inc.

Email: Single Execution

Neighborhood Spotlight by StreetEasy for StreetEasy

Real estate is always complicated. But in the big, highly complex and changing New York City market, all is much harder. Buyers navigation can also be hard. So StreetEasy adapted to a fast-changing content --- different email pieces targeted by neighborhood preference, which then pulled content directly from available listings and neighborhood blog posts. Results allowed many different executions -- all from a single email. Big high-rise like numbers: A 95% lift in click-through rate and a 159% lift in open rates.

Credits: Katie Nice, Manager CRM at StreetEasy

Spartan Customer Acquisition by Yes Lifecycle Marketing for Spartan

Spartan, the big obstacle race and endurance brand, wanted pull in racers on a more consistant way with a special email. It touted a big 20% discount with people encouraged to post to their Facebook page. Spartan could track each new subscriber and identifying influencers. The campaign generated a 28% higher open rate than standard emails In this single execution email campaign. Spartan was able to generate a 353% return on their investment. You can run, leap of climb over anything you want.

Credits: Company: Yes Lifecycle Marketing - Nicole Rolek, Director, Client Services Company: Yes Lifecycle Marketing - Julie Salles, Sr Account Manager Company: Yes Lifecycle Marketing - Brad VanDerWoerd, VP Intelligence Products Company: Yes Lifecycle Marketing - Scott Seiter, Art Director Company: Yes Lifecycle Marketing - Christina Chang, Senior Designer Company: Spartan - Todd Leiser, Global Head CRM, Analytics and Marketing Tech

Ahold is Best in Show for Pets' Needs by ZETA for Ahold Delhaize

Higher-quality, higher-value pet products are all the rage. Supermarket chain Ahold wanted to purr into the business in a big way. Sure it showed cute pets, big name products, and funny subject lines. But better was adding a Pet Pharmacy Finder telling owners the stores are a one-stop retail operation. The single email open rate soared to a massive 25.73% versus its standard 18.34%. Click-to-open rate did better, hitting a 25.80% number. Lot of bark and bite.

Affiliated Agency: N/A

Credits: Suzanne Darmory Job Title: Executive of Creative Services, Zeta Christine Cucuzza Job Title: Global Creative Director, Zeta Nicole Stevens Job Title: Associate Creative Director, Zeta Colleen Zajac Job Title: Senior Copywriter, Zeta Sarah Moore Job Title: Senior Account Manager, Zeta

Email: Campaign

AARP Weekly Webletter by AARP for AARP

That 50-plus audience can be ruthlessly efficient when it comes to emails. But give them content and at a right time, you have a chance of keeping their around. AARP not only carefully selected content but had four subject lines tested, each for the member and non-member. Not only that but the campaign selected the best time to send emails based on previous interactions. That pushed this AARP newsletter to a 28% growth in subscribers, as well as maintaining its ever-smaller unsubscribe rate. AARP proof.

Affiliated Agency: Trendline Interactive - AARP's AOR

Credits: First name: Gareth Surname: Evans Job Title: Email Marketing Director Company: AARP Email: Gevans@aarp.org First name: Maeve Surname: Bracken Job Title: Email Marketing Manager Company: AARP Email: Mbracken@aarp.org First name: Heather Surname: Kieser Job Title: Account Director Company: Trendline Interactive Email: heather@trendlineinteractive.com First name: Abbi Surname: Maynard Job Title: Sr. Account Executive Company: Trendline Interactive Email: abbi@trendlineinteractive.com First name: Andrea Surname: Campbell Job Title: Creative Director Company: Trendline Interactive Email: andrea@trendlineinteractive.com First name: Becky Surname: Dieffenbach Job Title: Associate Creative Director Company: Trendline Interactive Email: becky@trendlineinteractive.com First name: Jennifer Surname: Glasgow Job Title: Senior Interactive Designer Company: Trendline Interactive Email: jennifer@trendlineinteractive.com First name: Shealynn Surname: Vogan Job Title: Marketing Data Analyst Company: Trendline Interactive Email: Shealynn@trendlineinteractive.com

Spartan Life Newsletter by Yes Lifecycle Marketing for Spartan

How does one master the “5-Gallon Bucket Carry?” Is you’ve ever done a Spartan Race -- those alternative/performance obstacle races -- that’s a big task. For existing competitors engagement, Spartan figured constant new tips about improving performance -- especially around challenging obstacles -- were needed, as well as previous races times, race food suggestions, and personal stories. Spartan posted a 40% higher open rate over its average. The bucket? Hold it high against the chest, arms wrapped, one hand is grasping the other wrist.

Credits: Company: Yes Lifecycle Marketing - Julie Salles, Senior Account Manager, Company: Yes Lifecycle Marketing - Kristin Kleweno, Director, Agency and Client Development, Company: Yes Lifecycle Marketing- Scott Seiter, Art Director, Company: Yes Lifecycle Marketing - Christina Chang, Senior Designer, Company: Spartan - Todd Leiser, Global Head CRM, Analytics and Marketing Tech, Company: Spartan - Marco Cignini, Executive Creative Director

Sprint Add-A-Line Sweetens the Pot by ZETA for Sprint

Getting new mobile phone users can be tough enough, but what about getting more from existing customers? Sprint’s “Add-A-Line” campaign needed a boost following a recent drop in quarter to quarter activity. So it avoided high-risk customers, appealing to loyalists with a spring-awakening message for all of us -- a bee-and-honey-themed promotional limited time deal. Open rates went up 21% with a 50% lift in web conversations. So that “Sweet deals for you and your honey” tagline had consumers buzzing in big time.

Affiliated Agency: N/A

Credits: Suzanne Darmory Job Title: VP of Creative Services, Zeta Christine Cucuzza Job Title: Global Creative Director, Zeta Rich Patterson Job Title: Senior Creative Director, Zeta Becky Chastain Job Title: Senior Art Director, Zeta Mike Wilson Job Title: CD Copywriter, Zeta Alex Rector Job Title: Account Manager, Zeta

Gaming

Westworld: The Maze by 360i for HBO

Thanks to a partnership between HBO and the Amazon Alexa, humans can experience AI's quest for consciousness. Westworld: The Maze is a voice game in which players take on the role of robot “hosts” of a Western-themed amusement park who achieve consciousness as they arrive at the center of the Maze. The popularity of the game can be attributed to a medium that merges voice as the oldest form of storytelling with the newest technology, making The Maze an unprecedented voice game on the market.

Affiliated Agency: Kilter Films: “Westworld” Production Team // Xandra: Voice Production Partner

Credits: Chris Spadaccini, Head of Marketing, HBO Sabrina Caluori, SVP, Digital Media & Marketing, HBO Jim Marsh, VP, Digital & Social Media, HBO Tanner Stranksy, Director, Digital & Social Media Content, HBO Katie Lucas, Sr. Manager, Digital & Social Media Content, HBO Allison Waxman, Coordinator, Digital & Social Media Content, HBO Marissa Blanchard, Coordinator, Digital & Social Media Content, HBO Sohyung Kang, Director, Digital Production, HBO Sarah Milik, Digital Producer, HBO Emily Giannusa, Director, Digital & Social Media, HBO Dolly Meckler, Associate Manager, Digital & Social Media, HBO Charlie Weber, Coordinator, Digital & Social Media, HBO Menno Kluin, Chief Creative Officer, 360i Frank Cartagena, Executive Creative Director, 360i Sam Shepherd, Executive Creative Director, 360i Andrew Hunter, Creative Director, 360i Doug Murray, Creative Director, 360i Brian Gartside, Associate Design Director, 360i Sarah Arrington, Junior Art Director, 360i Victor Rivera, Junior Copywriter, 360i Colin Pearsall, Head of Integrated Production, 360i Jonathan Percy, Executive Producer, 360i Anna Morro, Senior Producer, 360i Jose Diaz, Associate Producer, 360i Pete Slife, Editor, 360i Kadeem Dick, Motion Designer, 360i Andrew Zinker, VP, Director Business Affairs, 360i Danielle Calogera, Account Director, 360i Allison Guggenheimer, Account Supervisor, 360i Layne Harris, VP, Head of Innovation Technology, 360i

Google Play and Conan 24-Hour Mobile Marathon by Turner for Google Play

Google Play teamed up with CONAN and Turner Entertainment to create the first-ever, 24 hour mobile gaming livestream marathon, where Conan O’Brien, a self-proclaimed incompetent video-game player, engages in a gaming marathon and in-show brand integrations. The live campaign was supported by on-air/digital/social promotional elements (just on Twitter, O’Brien has 26.8 million followers, making him one of the most-followed late-night hosts). The synergy of the was strengthened, with 88% of respondents saying it is a good fit for both CONAN & Google Play.

Affiliated Agency: CONACO

Credits: Dan Riess; EVP, Content Partnerships; Turner New York Jenn Cohen; SVP, Content Partnerships; Turner New York Lisa Saffian; VP, Content Partnerships; Turner New York Tali Mishael, Senior Manager, Content Partnerships; Turner New York Conan O’Brien, Executive Producer, CONACO Los Angeles Jeff Ross, Executive Producer, CONACO Los Angeles Aaron Bleyaert, Producer, CONACO Los Angeles Mike Sweeney, Producer, CONACO Los Angeles Matt O’Brien, Producer, CONACO Los Angeles

OMEN Challenge at TwitchCon 2017: PUBG Edition by Giant Spoon for OMEN by HP

The OMEN Challenge was the first ever live-action tournament streamed on Twitch (a global leader in live streaming video platforms), which draws some of the best players and teams. What followed was an innovative multiplayer battle gaming tournament platform, hosted at a 10,000 square feet OMEN Challenge Coliseum, featuring 40 hand-picked Twitch streamers. OMEN by HP achieved record-setting 1 million livestream views, 134 million impressions, and increased Twitch followers by 5x post-event, resulting in an increased brand awareness and credibility among the enthusiast gaming community.

Credits: Chin Wu, US Marketing Manager, OMEN by HP Alexa Martz, US Gaming Digital + Social Content Lead, OMEN by HP Josh Kocurek, Senior Manager of Global Marketing, OMEN by HP Albert Kugel, Strategy Director, Giant Spoon Russ Cohn, Account Director, Giant Spoon Will Thompson, VP Social, Giant Spoon Sammi Han, Senior Social Strategist, Giant Spoon Eric Anderson, Strategist, Giant Spoon Madeline Reeves, Junior Strategist Tibi Sirbu, Senior Graphic Designer, Giant Spoon Joe Fotheringham, Creative Director, Giant Spoon Chad Tons, Founder, Infinity Marketing Team Darren Bigras, Event Manager, Infinity Marketing Team Stephanie Cota, Event Coordinator, Infinity Marketing Team Pedro Ferreira, Creative Director, Infinity Marketing Team

Humor

Chrysler Pacifica - Street Smarts 2.0 Video Campaign by Publicis.Sapient for Fiat Chrysler Automobiles/ Chrysler

How do you get an arm chair into a minivan already stuffed full of seats after buying it at a garage sale? In one of the 10 videos for the Chrysler Pacifica, Publicis.Sapient’s humorous Street Smarts campaign highlighted a hideaway feature in the vehicle, focusing on the second row hideaway seats and compared it with an inferior feature in a competing brand. That’s what it took to easily get an armchair into the Pacifica. The ads ran on Chrysler.com, YouTube and other sites.

Affiliated Agency: Super Lounge - Production Company

Credits: Publicis.Sapient Boris Stojanovic – Executive Creative Director Paul Amelchenko – Creative Director Brent Slone – Associate Creative Director Alex Wexler – Senior Designer Ari Bazinsky – Senior Copywriter Jonathan Fernandez – Copywriter Donielle Cohen – Junior Copywriter Jack Nelson – Associate Production Director Kristen Andrzejewski – Account Supervisor Alan Clisch - Senior Client Partner Super Lounge Jordan Brady - Director

Walmart Freshionados – Mist Opportunity by Publicis.Sapient for Walmart Canada

In the video Mist Opportunity, Walmart and Publicis.Sapient created a Freshionado character who tries to explain to customers in the store what type of produce to pick. When one customer reaches for the wrongbunch of asparagus in the produce case, the Freshionado presses the spray mister in an attempt to redirect his choice. The funny scenario has him reaching in several times before being successful. Most metrics met or exceeded campaign expectations. The video click-through rate reached 355%.

Credits: Publicis.Sapient Creative Director: Chad Borlase Art Director: Fabio Siqueira Copywriter: Frank Megna Account Director: Jim Reynolds Project Manager: Amy Cape Producer: Tessa Waisglass Producer: Moontasir Kabir Director: Tim Hamilton Production House: Circle Audio House: Greyson Matthews

4/20 by Starcom for Wingstop

Starcom created a campaign for Wingstop to capture the appetite of marijuana users. The goal was to increase 4/20 sales by enticing consumers with chicken wings. The videos ran on Hulu and YouTube. Overall, 18% of viewers who saw the first video saw all four, with completion rates increasing with each one. The campaign saw 50,000 conversations on Twitter, as well as 300,000 organic impressions. Return on ad spend rose 54%, compared with a year ago. Sales rose 9%.

Affiliated Agency: Barkely, Evolution Audio

Credits: -

Illustration

Friends Again: Personas by Groupe Connect for Bank of America

Some 53% of Americans have ended a relationship over debt. A series of illustrations noted the types of people guilty of nonpayment, such as those who forget to bring cash, keep constant track of debts or can’t work a calculator. To easily pay friends back, Bank of America created a nifty app that utilizes Zelle peer-to-peer payment tech. The campaign led to more than $1.5 billion sent with the new technology and a 54% increase in app enrollments.

Affiliated Agency: Starcom

Credits: Chief Creative Officer Ronald Ng Executive Creative Director Sue Desilva SVP Group Creative Director Jim Harrington VP Group Creative Director Joe Palmer VP Creative Director Dan Cordella VP Creative Director Rodney Raftery Associate Creative Director/Copywriter Carly Drown Sr. Art Director Tanya Bechara Executive Producer Amber Harris Sr. Producer: Jonathan Tompkins Editor: Annie Lefley Project Manager: Martin Connolly Art Buyer: Jessica Torpey Production & Animation Company: AardmanNathan Love

Inside Out by Mindgruve for Neurocore

Brain power is desirable at any time of life – from middle school to old age. That is why Neurocore’s training programs are customized to help those who have impediments. If one suffers from an array of concerns – from ADHD to memory issues – Neurocore is designed to help with a science-based, drug-free program. Neurocore pushes the idea of a dynamic, flexible brain to various demographics in a light way, with colorful drawings and an upbeat message.

Credits: Clint Walden: Executive Creative Director - Mindgruve, Colin Ayres: Creative Director - Mindgruve, Daryl Daley: Senior Designer - Mindgruve, Chris Anderson: Motion Designer - anderson.tv

Influencer Campaign

Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia

Framed at first as teaser trailers for a "Dundee" remake, the campaign for Tourism Australia by UM New York & UM Sydney attracted attention with its movie star appearances. Halfway through the Super Bowl ad, it revealed it was marketing for Australia's tourism. It became the #1 Most-Viewed Super Bowl Campaign, with a 35% growth in searches for flights, 7 billion reach, $84.4 billion earned media and 900% increase in organic booking inquiries. 66% of consumers exposed were more likely to visit.

Affiliated Agency: Media: UM New York & UM Sydney; Creative Agency: Droga5; PR: Kovert Creative; Production: Revolver/Will O'Rourke, Second Child, Biscuit Filmworks, Exile Editorial

Credits: Chris Colter, Strategy Lead, UM Sydney; Sophie Bingham, Group Account Director, UM Sydney; Sarina Ballauff, Digital Director, Global Business, UM Sydney; Ashleigh Krstanoski, Client Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Danny Huynh, SVP Client Business Partner, UM New York; Nataly Cavagnaro, VP Group Partner, UM New York; Kari Lang, Portfolio Manager, UM New York; Jillian Irizarry, Senior Manager Investment, UM New York; Daniele Ashkenazy, Associate SEM & Social Director, UM New York; David Droga, Creative Chairman, Droga5; Chris Colliton, Creative Director, Droga5 Kevin Weir, Creative Director, Droga5; Jim Curtis, Associate Creative Director, Droga5; Ryan Fitzgerald, Associate Creative Director, Droga5; Devin Croda, Design Director, Droga5; Jen Lally, Designer, Droga5; Jesse Brihn, Co-Director of Film Production, Droga5; Andrew Slough, Executive Producer, Film, Droga5; Jocelyn Howard, Director of Business Affairs, Droga5; Alex Smith, Producer, Interactive, Droga5; Cliff Lewis, Director of Art Production, Droga5; Will Davie, Group Strategy Director, Droga5; Colleen Leddy, Head of Communications Strategy, Droga5; Delphine McKinley, Communications Strategy Director, Droga5; Hillary Fink, Senior Communications Strategist, Droga5; Janet Kim, Data Strategist, Droga5; Edward Rogers, Group Account Director, Droga5; Marissa Guerra, Account Director, Droga5; Annie Sherbon, Account Manager, Droga5; Jeff Winsper, Associate Account Manager, Droga5; Marianne Stefanowicz, Global Head of PR, Droga5; Danny Hernandez, PR Manager, Droga5; Steve Rogers, Director, Revolver/Will O'Rourke; Michael Ritchie, Managing Director, Revolver/Will O'Rourke; Pip Smart, Executive Producer, Revolver/Will O'Rourke; Russell Boyd, Director of Photography, Revolver/Will O'Rourke; Pete Sciberras, Editor, EXILE; Ted Royer, Chief Creative Officer, Droga5 Aaron Matys, Producer, Media, Droga5

Road to Coachella by Mirrored Media for BMW

Using 17 influencers, performances from popular musicians and celebrity appearances, Mirrored Media got 1.1 billion impressions for BMW i from its parties leading up to Coachella, without spending on paid media. It also saw 35M total organic reach via influencer channels , 2.3M total engagement on influencer channels and 200% above average growth on BMW i's Instagram channel.

Credits: Justin Lefkovitch - Executive Producer Manuel Donayre - Creative Director Nils Montan - Production Director Aaron Moreno - Activation Director Matt Skala - Onsite Coordinator Amy Castellano- Fleet Manager Davey Johnson - Producer Tayler Schaut - Executive Assistant Hunter Lyon - Director of Photography Daniel Waynick - Fleet Manager Elyse Frelinger - Photographer - Mirrored Media

Friends Again by Groupe Connect for Bank of America

A campaign was created by Groupe Connect to market Bank of America’s new app feature using Zelle's peer-to-peer payment technology. With the help of celebrity influencers, the campaign led up to “Pay Back a Friend Day,” urging friends to use the app to repair relationships broken by debts. Over $1.5 billion was sent during the campaign, with a 54% increase in app enrollments. It had 70m impressions, 4.4m engagements, a 6.34% engagement rate and 61m views.

Affiliated Agency: Starcom

Credits: Chief Creative Officer Ronald Ng Executive Creative Director Sue Desilva SVP Group Creative Director Jim Harrington VP Group Creative Director Joe Palmer VP Creative Director Dan Cordella VP Creative Director Rodney Raftery Associate Creative Director/Copywriter Carly Drown Sr. Art Director Tanya Bechara Executive Producer Amber Harris Sr. Producer Jonathan Tompkins Editor Annie Lefley Project Manager Martin Connolly Art Buyer Jessica Torpey Production Company Aardman Nathan Love EVP Account Management National Lead Melissa Levy SVP Group Account Director Melissa York VP Group Account Director Audra Curran Account Director Leanne Lewis Account Manager Morgan Perry SVP Director Social Strategy Jill Sherman VP Director Social Strategy Allie Wassum Manager Social Strategy Daisy Lee

Interactive: Single Execution

Walgreens Find Care Now Program 2018 by true[X] for Walgreens

Walgreens’ Find Care Now service matches busy Americans with affordable and convenient healthcare. The company worked with agency true[X] to spread awareness across A&E, FOX, and Turner, where it let consumers eliminate regular commercial breaks if they spent a minimum of 30 seconds interacting with Walgreens’ ad. Those clicking through were directed to an information page listing service and common uses. The campaign generated a 28% CTR. Time spent with the ad nearly doubled, raising brand awareness by 14% among desktop users.

Credits: Leah Trevor, Sr. Account Director, true[X] Crystal Mozal, VP of Sales, Midwest true[X] Nikki Koppers, Creative Strategist, true[X] Hannah Kim, Designer, true[X] Jonathan Zajdman, Art Director, true[X] John Mathis, Interactive Producer, true[X] Kathleen (Katie) Vogt, Sr. Manager, Supplier Direct Marketing, Walgreens Mary O'Neil, Associate, Digital Marketing Strategy, Walgreens Robyn Feldmar, Sr. Analyst, Paid Search, Walgreens Erika Grinius, Sr. Manager, Digital Marketing Strategy, Walgreens

Westworld: The Maze by 360i for HBO

360i and HBO created a world where fans could live in Westworld. The Maze, a voice game on Amazon using Alexa, allows fans to navigate the show’s world through about two hours of gameplay--11,000 lines of script--each with custom-built sound told through the voices of about 36 actors and hundreds of choices. Three weeks after launch fans spent an estimated 15 minutes playing across multiple paths to find the center of The Maze, keeping the story going following season's end.

Affiliated Agency: Kilter Films: “Westworld” Production Team // Xandra: Voice Production Partner

Credits: Chris Spadaccini, Head of Marketing, HBO Sabrina Caluori, SVP, Digital Media & Marketing, HBO Jim Marsh, VP, Digital & Social Media, HBO Tanner Stranksy, Director, Digital & Social Media Content, HBO Katie Lucas, Sr. Manager, Digital & Social Media Content, HBO Allison Waxman, Coordinator, Digital & Social Media Content, HBO Marissa Blanchard, Coordinator, Digital & Social Media Content, HBO Sohyung Kang, Director, Digital Production, HBO Sarah Milik, Digital Producer, HBO Emily Giannusa, Director, Digital & Social Media, HBO Dolly Meckler, Associate Manager, Digital & Social Media, HBO Charlie Weber, Coordinator, Digital & Social Media, HBO Menno Kluin, Chief Creative Officer, 360i Frank Cartagena, Executive Creative Director, 360i Sam Shepherd, Executive Creative Director, 360i Andrew Hunter, Creative Director, 360i Doug Murray, Creative Director, 360i Brian Gartside, Associate Design Director, 360i Sarah Arrington, Junior Art Director, 360i Victor Rivera, Junior Copywriter, 360i Colin Pearsall, Head of Integrated Production, 360i Jonathan Percy, Executive Producer, 360i Anna Morro, Senior Producer, 360i Jose Diaz, Associate Producer, 360i Pete Slife, Editor, 360i Kadeem Dick, Motion Designer, 360i Andrew Zinker, VP, Director Business Affairs, 360i Danielle Calogera, Account Director, 360i Allison Guggenheimer, Account Supervisor, 360i Layne Harris, VP, Head of Innovation Technology, 360i

Toyota RAV4's Real-Time Data Strategy by Saatchi / Contobox for Toyota RAV4

Toyota tapped Saatchi, Contobox and Adobe to create an interactive targeted campaign by putting its showroom inside a display ad. It capitalizes on impressions, engagements, and retargeting through 360º views of the car, interior photo galleries, a color customizer, and hotspots highlighting key features. The campaign hit a 0.92% unique engagement rate, and interaction rate of 426%. An independent Nielsen study found the campaign increased purchase intent by 42%. The campaign led to a conversion rate of 2.73%, 129% higher than industry benchmarks.

Credits: Toyota RAV4 Michael Cudmore (TCI) – Consultant, marketing communications Jade Monteiro (TCI) – Consultant, marketing communications Caitlin Cameron (TPM) – Director Project Manager Daniil Gromov (TPM) – Consultant Darrell Martin (TPM) Saatchi Andreas Doerig, VP, Account Director Shae Jones, Account Supervisor Jason Finney, Senior Media Planner Kris Wisesa Contobox Jennifer DeFrenza – Account Executive Toni Adolfson – Senior Account Manager Scott Victor, Director, Experience Management Chris Constandinou, Manager, Front-End Development Firuz Azizov, Project Manager Eugene Kozlov, Developer Yustin Musidi, Developer Jordan Lacopo, Developer Erick Benzo, Developer Haris Rizwan, Quality Assurance Farrukh Gaffarov, CTO

Mobile: Single Execution

Round Up and Donate by Sabio, DigitasLBI for Lyft

Ridesharing company Lyft wanted to drive awareness of its Round Up and Donate program, which allows riders to make a charitable contribution when they ride with the service. Lyft partnered with DigitasLBI, launching a programmatic campaign to drive awareness by creating a whimsical, unconventional video spot. The creative starred comedian Fortune Feimster riding shotgun in a convertible with a crew in the back, appealing to people’s sense of humor by hilariously explaining the premise of Round Up and Donate, reaching 85 of the target audience.

Credits:

Katie Hoseit, Account Executive PNW, Sabio Mobile, Marka Luce, Account Executive, Sales & Partnership, Sabio Mobile, Brittany Preciado, Sr. Account Manager, Sabio Mobile, Becca Grossman, Brand Media Manager at Lyft, Larisa Johnson, Brand Media Director at Lyft, DigitasLBi San Francisco and Chicago Media/Programmatic Team, DBP Donut

Tropical Smoothie: More Than Just Smoothies by Blis for Tropical Smoothie

Tropical Smoothie wanted to increase awareness of its store locations and menu item (Flatbread) and special promotion. Cardinal Web Solutions and Blis created a hyper-local store support program targeting customers near a Tropical Smoothie Care establishment Using Facebook, Instagram and mobile programmatic display ads, the campaign offered a Flatbread deal. Using the Blis mobile advertising technology allowed the mapping of the four walls of every participating café to understand daily device activity, to later measure variations. Likelihood of walking in to a café increased 61%.

Affiliated Agency: Cardinal Web Solutions was the digital marketing agency that Tropical Smoothie employed to facilitate.

Credits: Jamie Schlef-Wilhelm- Southeast Sales Manager, Blis Brett Campbell, Vice President, Field Marketing, Tropical Smoothie Richard Briddock, VP of Paid Media and Analytics, Cardinal

Hyper-targeted Find A Vet by Merck Animal Health for Bravecto

Bravecto, a prescription flea and tick treatment, lagged in brand awareness against its much larger competitors. To solve the problems, Merck Animal Health partnered with Helix and Jun Group to create interactive units delivered in-app, in mobile game environments where pet owners already were actively playing. Pet owners interacted with the creative to remove fleas from a dog by digitally swiping them away, leading to a vet locator, so consumers could find the nearest logical vet. The campaign achieved a 78% interaction rate, +62% than expected.

Credits: Jeannie Chan, Merck Animal Health Catherine Michocki-Sopcak, Merck Animal Health Scott Cofsky, Healix Caroline Villada, Healix Luigi Camacho, Healix Ravenna Wilkins, Jun Group

Mobile: Campaign

Tropical Smoothie: More Than Just Smoothies by Blis for Tropical Smoothie

To raise awareness of its store locations along with increasing knowledge that it has Flatbread, and a side promotion, Tropical Smoothie it turned to digital market agency Cardinal Web Solutions. With Blis, the agency created a hyper-local store support program to increase the likelihood of reaching someone walking near a Tropical Smoothie café. Top stores within the program saw footfall rate lifts of more than 100%. Each café could opt in to the program with each franchisee’s program customized to their geographic area.

Affiliated Agency: Cardinal Web Solutions was the digital marketing agency that Tropical Smoothie employed to facilitate.

Credits: Jamie Schlef-Wilhelm- Southeast Sales Manager, Blis Brett Campbell, Vice President, Field Marketing, Tropical Smoothie Richard Briddock, VP of Paid Media and Analytics, Cardinal

Multimedia Energy Campaign by Ogury by Ogury

A leading energy provider was challenged with boosting the energy of consumers and increasing their brand favorability. With a partnered advertising agency, the energy company tasked Ogury with creating a multimedia campaign showcasing how the people at its company are continuously working to power the world responsibly. Precision targeting was created to reach audiences based on their behaviors in premium, viewable app environments. Re-engagement rates were positive with many unique users downloading the bookmark across all creatives.

Credits: Ogury and partnered agencies.

Mobile: App

playMGM by Publicis.Sapient for MGM

MGM acquired Borgata in New Jersey, allowing them to bring online gambling to the state. Behind numerous competitors, MGM needed to drive market growth and market share. MGM and Publicis.Sapient employed a psychographics-first audience strategy by first determining the behaviors most closely tied to online gambling, leading to the identification of four new target segments. A fully-integrated media strategy was launched, reaching the target audience based on location, driving them to engage. This drove a flood of new users to playMGM, outpacing forecasts by 74%.

Credits: Publicis.Sapient Chief Creative Officer: Anthony Yell Group Creative Director: Brian Brown Associate Creative Director, Copy: Peter Wagoner Associate Creative Director, Design: Derek Montgomery Copywriter: Josh Stein Art Director: Aidan McDermott Art Director: Jessae Brown Junior Art Director: Mustafa Thomas Creative Technologist: Andrew Matsumoto Executive Producer: Mike Diaz Producer: Terrence Stewart Producer: Hannah Keating Producer: Christine Cafiero Producer: Alexandra Cleary Social Strategist: Nicole Keimer Junior Copywriter, Social: Leah Jarem Designer, Social: Adam Jameson Social Content Analyst: Sabina Tarraza Media Strategist/Buyer: Shruti Tiwari Media Strategist/Buyer: Rosmarie Salazar Media Strategist/Buyer: Kate Martin Media Strategist/Buyer: Michael Romano Media Strategist/Buyer: Jeff Novak

PEAK App: Load Shift Through Behavioral Analytics by Publicis.Sapient for Oshawa Power

The Ontario Energy Board wanted to transform how energy was consumed with the goal of reducing on-peak energy consumption. At its request, Publicis.Sapient tackled the issue by creating Peak, an app that uses data to show people how and when they use energy and how that usage impacts their hydro bill. Features included the ability see energy usage by the hour, day, week and month, with real-time alerts to help people focus on savings. The results to date include individuals saving more than 25%.

Credits: Publicis.Sapient Group Creative Director: Chad Borlase Creative Director: Parry Ruparelia Associate Design Director: Graham Ameron Associate Creative Director – Copy: Robert Newman Senior Designer: Andrew Hodge Senior Art Director: Shane Harley Designer: Paulo Garcia User Experience Lead: Noah Pan Senior User Experience Designer: Alex Bernards Junior User Experience Designer: Jordan Morrison Senior Front-End Developer: Abdullah Rasheed Marketing Strategy: Owen Hurst Content Strategy: Justine Purcell Illustration: Peter Henderson

Cheetos Vision by Goodby Silverstein & Partners for Cheetos

To make well-known but relatively low-tech Cheetos standout in a high-tech world, Goodby Silverstein & Partners tapped artificial intelligence to create Cheetos Vision. This converted a smartphone camera into an AI-powered camera that turns everything it films into Cheetos snacks. The process actually uses deep learning and neural networks, after having been fed hundreds of thousands of photos that were then trained to find Cheetos-snack-like shapes within those photos. Cheetos Vision was launched at SXSW, making headlines and where attendees ate it up.

Credits: CO-CHAIRMAN: Rich Silverstein CO-CHAIRMAN: Jeff Goodby CHIEF CREATIVE OFFICER: Margaret Johnson CREATIVE DIRECTOR: Jeff Gillette DIRECTOR OF CREATIVE TECHNOLOGY: Troy Lumpkin ASSOCIATE CREATIVE DIRECTOR: Kurt Mills ASSOCIATE CREATIVE DIRECTOR: Florian Marquardt ART DIRECTOR: Levi Russell COPYWRITER: Lucas Coutinho CREATIVE TECHNOLOGIST: August Bjornberg JUNIOR CREATIVE TECHNOLOGIST: Matthew Chiang DIRECTOR OF PRODUCTION: Margaret Brett-Kearns EXECUTIVE PRODUCER: Tena Goy INTERACTIVE PRODUCER: Severin Sauliere SOCIAL PRODUCER: Sammie Heston PRINT PRODUCER: Noah Dasho CONTENT CREATIVE: Isaak Le DIRECTOR OF COMMUNICATIONS: Meredith Vellines ACCOUNT DIRECTOR: Becca Morris ACCOUNT MANAGER: Molly Navalinski ACCOUNT MANAGER: Jacob Stitzel ACCOUNT MANAGER: Kieren Fickenscher COMMUNITY MANAGER: Kristine Ciardello GROUP BRAND STRATEGY DIRECTOR: Ralph Paone SENIOR BRAND STRATEGIST: Harper Bokum-Fauth COMMUNICATION STRATEGIST: Catherine Kim BUSINESS LEAD: Heidi Killeen MOTION CREATIVE DIRECTOR: Mike Landry MOTION ARTIST: Stephanie Sanchez MOTION ARTIST: Chris Seneker PHOTOGRAPHER: Quinn Gravier MEDIA AGENCY: OMD

Mobile: Integration Cross Platform

Dua Lipa by Ciceron for Warner Bros Records

rough an innovative cross-platform marketing campaign, Ciceron delivered a unique ad experience to Warner Bros. Music, promoting top 40 hit “New Rules” by British singer-songwriter Dua Lipa. The campaign hinged on a series of out-of-home digital billboards that captured device IDs from anyone driving past initially in Los Angeles and Manhattan—then remarketed the campaign through cross-channel endpoints including display, pre-roll and Spotify video ads. The song reached 14 million streams on Spotify in its first week, despite the singer’s lesser popularity in the U.S.

Credits: Ashley Evenson, Director, Digital Media, Ciceron Digital Media Group Kristina Epping, Digital Campaign Manager, Ciceron Digital Media Group Jesse Coolbroth, Vice President of Fan Engagement & Digital Advertising at Warner Bros. Records

myLOTTERY App Integration Campaign by Laughlin Constable for Hoosier Lottery

Hoosier Lottery created a mobile app that includes features like ticket scanning and the latest jackpots and winning numbers following the popularity of its website myLottery. The creation of the mobile app integrated myLottery’s customized communications and features like product alerts and promotions with the hopes of reaching new audiences and increasing engagement, with three audiences targeted: current registered users, unregistered app users and an acquisition segment. Using a combination of mobile channels and social media, the campaign surpassed all its

Credits: Chris Ebel- Digital Creative Director (Laughlin Constable) Amelie Provosty- Digital Designer (Laughlin Constable) Brian Sterricker- Senior Copywriter (Laughlin Constable) Emily Hauptle- Digital Strategist (Laughlin Constable Renee Haber- EVP, Account Services (Laughlin Constable) Stephen Boerstler- Digital Marketing Specialist (Hoosier Lottery)

Behind Every Seat Is A Story: Southwest Airlines Transfarency Campaign by Southwest Airlines for Southwest Airlines

Southwest created a campaign around its “Transfarency” messaging, encompassing mobile, TV, social and digital channels to target customers on the devices most likely to result in a sale. The campaign ultimately delivered 1.6 billion total impressions, a 63% increase in impressions compared to last year and resulted in 7.3 million trackable shopping visits. The results were achieved by using Amobee’s Brand Intelligence technology, which allowed ads to be placed in trackable and relevant places through data created around Southwest’s audience.

Affiliated Agency: Amobee acted as the interim agency during this time.

Credits: Corri Reichert, Southwest, Director of Media & Performance Debra Kennedy, Southwest, Senior Media Strategist Ginny Hundley, Southwest, Senior Media Business Consultant Bethany Evans, Southwest, Senior Paid Media Marketing Manager

Music/Sound Effects

Showdown by DENT for Morinaga Nutritional Foods/Mori-Nu Tofu

Dent agency created a dramatic video advertisement - for tofu. The ad pits “ordinary tofu” (illustrated with rocking ocean waves) against Morinaga Nutritional Foods’ “silken tofu” (a falling, pristine drop of water). The suspenseful fight music adds drama to the soy product in a fun, “shoot-out” style video.

Credits: mike parise, strategy david selikow, creative factotum frankie, design & editorial

Echoes of Vietnam by GroupeConnect & Starcom for Bank of America

The co-branded, mixed media Spotify playlist created by Bank of America and GroupeConnect & Starcom features big-name musicians like John Legend and The Lumineers, who are popular with millennials. Their covers of songs from the Vietnam era and personal stories shared through streamed video on Spotify resonate with an audience concerned about social issues of today. The playlist had nearly 30,000 subscribers. BoA saw a 25% increase in agreement that the bank supports different perspectives on important issues after the campaign.

Affiliated Agency: Spotify, PBS, Hill Holliday, Burson-Marsteller, Octagon/Frukt

Credits: -

Brandbeats by Basic Agency for BASIC

Brandbeats - an agency podcast and website dedicated to industry-related topics and music - partnered with Basic Agency to create an interactive platform for season 2 of the podcast and showcase the company's work with clients. The site provides background information and show notes around the conversation in each episode, as well as a set of features around the podcast, like saving where in the episode a user was last listening to the browser or listening device. Listens have increased by over 50,000 globally.

Credits: BASIC CEO & Executive Creative Director - Matt Faulk BASIC Marketing Director - Danielle Higgins BASIC Associate Creative Director - Erwin Hines + Andrew Yanoscik BASIC Senior Designer - Eric Atwell BASIC Developer - Michael Klein

Native Advertising: Single Execution

Aussie News Today by UM Sydney for Tourism Australia

Tourism Australia's Planning a Working Holiday enticed Millennials not likely to travel 14,000 miles by showing them Down Under's good side. Wherever the contextual language engine found negative news, the platform instead served good news in multiple languages, on multiple platforms, in real-time. A global Buzzfeed partnership produced 200 pieces of unique content from eight “Buzzfeed mates.” To date, campaign reached over 200M young people globally, earned 78M video views; most popular amassed 12M views, 330,000 shares. Content to conversion funnel tallied over 300,000 leads.

Affiliated Agency: Creative: Clemenger BBDO; PR: One Green Bean

Credits: Ashleigh Krstanoski, Client Director, UM Sydney; Sarina Ballauff, Senior Digital Partnerships Director, UM Sydney; Chris Colter, Strategy Director, UM Sydney; Sophie Bingham, Group Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Ben Coulson, Chief Creative Officer, Clemenger BBDO Sydney; Emily Perrett, Managing Director, Clemenger BBDO Sydney; Darren Wright, Creative Director, Clemenger BBDO Sydney; Josh Aitken, Lead Creative & Director, Clemenger BBDO Sydney; Simon Koay, Lead Creative, Clemenger BBDO Sydney; Vanessa Robinson, Senior Art Director, Clemenger BBDO Sydney; Nick Alcock, Copywriter, Clemenger BBDO Sydney; Adam Smith, Copywriter, Clemenger BBDO Sydney; Taylor Green, Art Director, Clemenger BBDO Sydney; Elle Glass, Editorial Director, Clemenger BBDO Sydney; Sarah Scaife, Editorial Writer, Clemenger BBDO Sydney; Denise McKeon, Head of Production, Clemenger BBDO Sydney; Bel Hissey, Group Account Director, Clemenger BBDO Sydney; Melanie Spence, Senior Account Director, Clemenger BBDO Sydney; Cicely Milsom, Account Manager, Clemenger BBDO Sydney; Daniel Mortensen, Head of Craft, Clemenger BBDO Sydney; Robin Sung, Co-Director, Clemenger BBDO / Flare; Alex Guterres, Editor, Clemenger BBDO Sydney / Primecuts; Jess Morgan, Senior Online Editor, Clemenger BBDO / Primecuts; Jo Messina, Production Manager, Clemenger BBDO / Flare; Alison Cole, Music, GrooveQ; Dave Smith, Music, GrooveQ

Amazon Infiltration by Carmichael Lynch for Subaru of America, Inc.

Subaru was the first brand to create an interactive vehicle display page on Amazon with custom units pairing extreme adventure gear, like bear traps, with the Crosstrek to specifically to mimic Amazon’s “You May Also Like” content. Shoppers who searched for outdoor gear were served banners that paired the Crosstrek with Amazon products related to their search. The banners then drove to a custom Crosstrek shopping environment. The campaign delivered a 25% lift in brand preference with over 15,000 actions pointing to purchase intent.

Credits: Agency: Carmichael Lynch Neil Goodspeed Media Director, Senior Partner Carmichael Lynch Jenn Kern Group Media Director Carmichael Lynch Taylor Lord Associate Media Director Carmichael Lynch Lauren Stoelk Media Planner Carmichael Lynch Lauren Hayes Media Planner Carmichael Lynch Randy Hughes Executive Creative Director Carmichael Lynch Brad Harrison Creative Director, Partner Carmichael Lynch Dean Buckhorn Group Creative Director Carmichael Lynch Adam Craw Account Director Carmichael Lynch Anna Little Account Manager Carmichael Lynch Kelsey Doherty Project Manager Carmichael Lynch Client: Subaru of America, Inc. Alan Bethke Vice President, Marketing Subaru of America Rob Font Director, Digital Marketing Communications Subaru of America Jack Kelly National Integrated Media Manager Subaru of America Brian Cavallucci National Advertising Manager Subaru of America Kirsten Anderson Advertising Production Specialist: Brand Subaru of America Harish Pathak Digital and Social Marketing Specialist Subaru of America

Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix

Netflix's Stranger Things Season 2 promotion mimicked character Eleven's telekinetic powers with a  never-been-done-before execution that flipped both the ads AND content upside down on tech platform Mashable, along with updating the creative to look like content in the series. Interaction Rate with execution was 14.19% (1.2 times higher than benchmark), with 6 flips per user, while social conversation increased by 5.8X. The campaign more than quadrupled the paid impressions with 4.4X earned media.

Credits: John Moore Global President Mediahub Sean Corcoran Executive Director, Americas Mediahub Laurel Boyd Director of R+D Lab Mediahub Christine Bradt Group Media Director Mediahub Michelle Blaser Associate Media Director Mediahub Simeon Edmunds Associate Director of R+D Lab Mediahub Ali Sakai Senior Media Planner Mediahub Caroline Winslow Media Planner Mediahub Chris Lee Marketing Director, UCAN Netflix Kelly Hughes Marketing Direcctor, UCAN Netflix

Native Advertising: Campaign

Mazda by inPowered for Mazda USA

Mazda used AI-driven technology to create thousands of targeted native ads to test content engagement over time across the buyer’s journey. As the system learned, it improved bidding and optimization, driving down the CPE. Results included 45% of consumers who read the articles feeling more positive about the brand, average time of 59 seconds spent on promoted content and more than 70,000 hours of consumer opt-in brand engagements. The AI also enabled dynamic pricing based on the actual cost per engagement, reducing the cost 26%.

Affiliated Agency: The Garage Team Mazda

Credits: Stacy Fairbanks, Manager, Media Communications, Mazda | Jason Knapp, Digital & Paid Media Manager, Mazda | Olga Weinraub, VP, Integrated Media Director, The Garage Team Mazda | Lisa Takahashi, Associate Media Director, The Garage Team Mazda | Donellyn Mendoza, Associate Media Director, The Garage Team Mazda | Mi Mai, Integrated Media Supervisor, The Garage Team Mazda | Alex Dennis, Integrated Media Supervisor, The Garage Team Mazda | Peyman Nilforoush, CEO & Co-Founder, inPowered | Makiko Nagakura, VP, Strategy, inPowered | Tony Biel, Sr. Director of Sales – West, inPowered | Anna, Yu, Sr. Campaign Manager, inPowered, Justin Farber, Head of Optimization, inPowered.

Ready for the Holidays by IKEA / Wavemaker for IKEA

IKEA got Millennials "Ready for the Holidays” with a hosting-type content series with Scripps Network. Each story combined a recipe with a styling idea featuring personalities from Food Network and HGTV. IKEA also created original content for ESPN with network talent demonstrating how to combine football with the holidays. An original, holiday-themed variety show, livestreamed on YouTube and Facebook, showed influencers shared 100 hosting tips in 100 minutes. Visit intent rose 11% to 39% of the control group, versus a typical 6% increase.

Credits: Lynn Sladowski, Wavemaker Sarah Mclaughlin, Wavemaker Caroline Tran, Wavemaker Meei Chai, Wavemaker Ronen Benatar, Wavemaker Shanell Simmons, Wavemaker Chelsea Hartman, Wavemaker Joy Kelly, IKEA Kendra Ferguson, IKEA Marques Davis, IKEA Aaron Dean, IKEA Christine Whitehawk, IKEA Terry Martin, Ogilvy Esmeralda Arzola, Ogilvy Amy Podurgiel, Ketchum

Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia

Tourism Australia (TA) tricked the world in thinking Hollywood was rebooting Crocodile Dundee. A month prior to the Super Bowl, TA launched with branded behind-the-scenes ‘leaks’, PR releases, native content in People Magazine and film trailers. These were complemented by ‘official’ assets including dedicated website and IMDB & Wikipedia pages. Halfway through the Super Bowl spot, TA revealed the rouse and all media transformed into TA branded assets retargeted with ‘Why Australia?” to lead to Australia.com. The week after saw a +35% in flight searches.

Affiliated Agency: Media: UM New York & UM Sydney; Creative Agency: Droga5; PR: Kovert Creative; Production: Revolver/Will O'Rourke, Second Child, Biscuit Filmworks, Exile Editorial

Credits: Chris Colter, Strategy Lead, UM Sydney; Sophie Bingham, Group Account Director, UM Sydney; Sarina Ballauff, Digital Director, Global Business, UM Sydney; Ashleigh Krstanoski, Client Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Danny Huynh, SVP Client Business Partner, UM New York; Nataly Cavagnaro, VP Group Partner, UM New York; Kari Lang, Portfolio Manager, UM New York; Jillian Irizarry, Senior Manager Investment, UM New York; Daniele Ashkenazy, Associate SEM & Social Director, UM New York; David Droga, Creative Chairman, Droga5; Chris Colliton, Creative Director, Droga5 Kevin Weir, Creative Director, Droga5; Jim Curtis, Associate Creative Director, Droga5; Ryan Fitzgerald, Associate Creative Director, Droga5; Devin Croda, Design Director, Droga5; Jen Lally, Designer, Droga5; Jesse Brihn, Co-Director of Film Production, Droga5; Andrew Slough, Executive Producer, Film, Droga5; Jocelyn Howard, Director of Business Affairs, Droga5; Alex Smith, Producer, Interactive, Droga5; Cliff Lewis, Director of Art Production, Droga5; Will Davie, Group Strategy Director, Droga5; Colleen Leddy, Head of Communications Strategy, Droga5; Delphine McKinley, Communications Strategy Director, Droga5; Hillary Fink, Senior Communications Strategist, Droga5; Janet Kim, Data Strategist, Droga5; Edward Rogers, Group Account Director, Droga5; Marissa Guerra, Account Director, Droga5; Annie Sherbon, Account Manager, Droga5; Jeff Winsper, Associate Account Manager, Droga5; Marianne Stefanowicz, Global Head of PR, Droga5; Danny Hernandez, PR Manager, Droga5; Steve Rogers, Director, Revolver/Will O'Rourke; Michael Ritchie, Managing Director, Revolver/Will O'Rourke; Pip Smart, Executive Producer, Revolver/Will O'Rourke; Russell Boyd, Director of Photography, Revolver/Will O'Rourke; Pete Sciberras, Editor, EXILE; Ted Royer, Chief Creative Officer, Droga5 Aaron Matys, Producer, Media, Droga5

Photography

Total Wine & More 2017 Holiday Campaign by London:Los Angeles for Total Wine and More

What are the holidays without wine and spirits? To capture such intimate moments with conviviality and class, Total Wine & More produced an artistic toast to celebrations, employing elegant photographs and beautiful set pieces to attract shoppers. As the biggest indie retailer of wine in the U.S., it wanted to envelope the season in vibrant colors, reproducing images on newsletters, banners, in-store signage and online ads. From single malts to champagne, the company suggested a one-stop shopping for liquid happiness.

Credits: Conveyr - Timothy Hogan, DP

The Joy Index by GroupeConnect & Starcom for Bank of America Travel Rewards Credit Card

To eliminate travel stress, Bank of America and Conde Nast Traveler created a Joy Index, destinations that checked off all the happiness boxes: sunny days, gorgeous landscapes, friendly locals and excellent cuisine. A fishing village in Newfoundland or the scenic Paradise Island in Madagascar, selected sights are meant to be awe-inspiring. And the research paid off. The social videos were watched 23.2 million times — eight times more than the goal. BofA found a 10.6% boost in Rewards Card consideration and a +5.9%+sign-up intent increase.

Affiliated Agency: 23 Stories, Conde Nast

Credits: -

Programmatic

The Jarlsberg Tasting Room by Five Tier, Inc. for Jarlsberg / Norseland

Who doesn't love wine, cheese and a moment of fame in Times Square? Jarlsberg connected the digital to the physical with the first “living billboard” that centered around a real life tasting room. People were invited via in-supermarkets screens, social media, and street teams. The billboard integrated with a reservation system with names prominently displayed to invite them in; guests also received a text. At the tasting they received complimentary cheese, wine, and coupons. After, 8X return on ad spend with 10+ million impressions, and $1.50 CPM, versus $17 for average Times Square.

Credits: Frank O'Brien / Founder and CEO / Five Tier, Inc. Brian Sena / Group Account Director / Digital Surgeons Tori Staranchak / Senior Account Manager / Digital Surgeons Kathleen Romania / Account Manager / Digital Surgeons Caitlin Vanderpool / Account Manager / Five Tier, Inc.

Real-Time Reactine Pollen Alerts by UM Canada for Reactine / Johnson & Johnson

Reactine helped Canadians manage their allergies with the Pollen Alert, a real-time, dynamic data delivery system with three distinct platforms. The brand worked with media partners to develop custom programs alerting them to these alerts, scheduled during mornings when sufferers need assistance. Online video buys were optimized in real-time by leveraging aerobiology, shopper and consumption data. Reactine search queries were 10X higher than base over the campaign. Traffic doubled to the Report website during peak allergy season, +92% without an increase in investment.

Affiliated Agency: N/A

Credits: N/A

Toyota RAV4's Real-Time Data Strategy by Saatchi / Contobox for Toyota RAV4

Toyota tapped Saatchi and Contobox to create an interactive targeted campaign by putting its showroom inside a display ad. Featuring 360º views of RAV4 models, interior photo galleries, a color customizer, and hotspots highlighting key features. It capitalizes on creating 1st party data from impressions, engagements, and algorithmic segmenting engaged users to retarget them with optimized creative. An independent Nielsen study found the campaign increased purchase intent by 42%. The campaign led to a conversion rate of 2.73%, 129% higher than industry benchmarks.

Credits: Toyota RAV4 Michael Cudmore (TCI) – Consultant, marketing communications Jade Monteiro (TCI) – Consultant, marketing communications Caitlin Cameron (TPM) – Director Project Manager Daniil Gromov (TPM) – Consultant Darrell Martin (TPM) Saatchi Andreas Doerig, VP, Account Director Shae Jones, Account Supervisor Jason Finney, Senior Media Planner Kris Wisesa Contobox Jennifer DeFrenza – Account Executive Toni Adolfson – Senior Account Manager Scott Victor, Director, Experience Management Chris Constandinou, Manager, Front-End Development Firuz Azizov, Project Manager Eugene Kozlov, Developer Yustin Musidi, Developer Jordan Lacopo, Developer Erick Benzo, Developer Haris Rizwan, Quality Assurance Farrukh Gaffarov, CTO

Rich Display Media: Single Execution or Campaign

Nintendo Hyrule Warriors by CBS Interactive for Nintendo

Hyrule Warriors, a hack and slash action video game developed for the Wii U console, is one of the best-selling games on the Wii U. The Nintendo Switch offers innovative interactions with magical worlds. With this take-over, CBSi invited users to participate in something new and different on Gamespot's homepage. Users that interacted with the ad were rewarded with a unique experience to reveal content behind the page. Hiding multiple videos created an unexpected magical experience while still being considerate to the gaming audience.

Credits: CBS Interactive Product Marketing Team

Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix

After creative a social phenomenon, Stranger Things Season 1 set out to make an even greater impact than its initial breakout success by growing viewership and social conversation for Season 2. It turned out, the die-hard fans from Season 1 were also passionate about gaming and tech. And thus, their love for the show was reignited through mimicking Eleven’s telekinetic powers and turning their favorite website Mashable upside down. The thrilling experience for the show’s hard core fans made the campaign a smash hit.

Credits: John Moore Global President Mediahub Sean Corcoran Executive Director, Americas Mediahub Laurel Boyd Director of R+D Lab Mediahub Christine Bradt Group Media Director Mediahub Michelle Blaser Associate Media Director Mediahub Simeon Edmunds Associate Director of R+D Lab Mediahub Ali Sakai Senior Media Planner Mediahub Caroline Winslow Media Planner Mediahub Chris Lee Marketing Director, UCAN Netflix Kelly Hughes Marketing Direcctor, UCAN Netflix

Squad Stories: It’s Ben & Jerry’s Anyway You Slice It! by PadSquad + 360i for 360i/Ben & Jerry's/Pint Slices

New Pint Slices from Ben & Jerry’s feature all the chunks and swirls in a thick, dark-chocolate coating and ready to eat. That in itself deserves a new, interactive approach to mobile rich media advertising. The first ever brand to adopt PadSquad’s latest innovation, Squad Stories, it capitalized on the most popular user behavior in social apps like Instagram and SnapChat. Ben & Jerry’s told a visually tantalizing story to introduce Pint Slices resulting in engagement rate of 400% and VCR of 215% greater than industry benchmarks.

Affiliated Agency: 360i

Credits: Jennifer Gavin, VP Innovations, PadSquad Megan Quirk, Sales Director, PadSquad Ginifsa de la Cruz, Assoc Creative Production Director, PadSquad Natalie Abouk, Assoc Media Manager, 360i Natalie Mann, Sr Media Manager, 360i Cameron Kirkwood, Media Manager, 360i

Rich Media: Campaign

Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix

After Stranger Things Season 1 became a smash hit, Netflix justifiably geared up to grow viewership and social conversation for Season 2. That is where Eleven-level powers came in handy. As it turned out, the first season’s hardcore fans were also passionate about gaming and technology. That is how Mashable, GameSpot, and Metacritic were turned entirely upside down, invisting the fans into the Upside Down. This thrilling experience contributed to 16 million viewers in the first weekend, and increased social conversation by 5.8x.

Credits: John Moore Global President Mediahub Sean Corcoran EVP, Director of the Americas Mediahub Laurel Boyd SVP, Director of R+D Lab Mediahub Christine Bradt SVP, Group Media Director Mediahub Michelle Blaser Associate Media Director Mediahub Simeon Edmunds Associate Director of R+D Lab Mediahub Ali Sakai Senior Media Planner Mediahub Caroline Winslo Media Planner Mediahub Chris Lee Marketing Director, UCAN Netflix Kelly Hughes Marketing Manager, UCAN Netflix

RBC Insurance Helps you 'get' Insurance by Initiative / Contobox for RBC Insurance

Buying insurance is not the most straightforward process, in can be confusing and complicated. According to a survey by FSCO, almost half of insured 25 to 34 year-olds say they don’t fully understand their policy. By partnering with an engagement platform, RBC Insurance set out to help millennials and young families understand insurance by establishing 3 first-to-market technologies for the insurance category. RBC Insurance’s display-delivered chatbot, and use of EasyTag fed their real-time data strategy through a comprehensive first-to-market data pathway from the engagement platform.

Credits: RBC Insurance Margaret Adaniel, Senior Director Insurance and Investment Dawn Bednarski, Marketing Director, Insurance Tracey Kribs, Senior Manager, Insurance Candice Pusey, Marketing Manager, Insurance & Investments Initiative Jannie Densing, Group Director, Digital Communications Alicia Petralia, Manager, Communications Design Megan Andrews, Manager, Communications Design Amanda Frail, Supervisor, Communications Design Russell Cross, Senior Communications Designer Justin DePass, Campaign Manager, Digital Contobox Jeremy Del Zotto, Account Executive Spencer Filek-Gibson, Account Executive, Programmatic Erica Brodie, Account Manager Scott Victor, Director, Experience Management Kirstine Caparas-Galcon, Experience Manager Chris Constandinou, Manager, Front-End Development Firuz Azizov, Project Manager Eugene Kozlov, Developer Yustin Musidi, Developer Amar Lassoued, Developer Jordan Lacopo, Developer Erick Benzo, Developer Haris Rizwan, Quality Assurance Farrukh Gaffarov, CTO Grip creative team Emily Robinson, Director Business McKenzie Clune, Account Coordinator Michael Brathwaite, Manager, Business

Search Marketing: SEM Campaign

How Fingerhut's Non-Brand Campaign Drove 2100% Incremental YOY Revenue by PMX Agency for Fingerhut

PMX Agency created a search campaign for Fingerhut focused on the company’s credit card customer list. Rather than using non-brand keywords and shopping ads to try to acquire new customers, the focus shifted to targeting existing customers by leveraging Google’s customer match feature. The strategy increased the expose of ads to Fingerhut' existing customers, driving hundreds of thousands of clicks and more than 2100% revenue year over year. Non-brand traffic increased 800% YOY, and return on investment improved by nearly 70%.

Credits: Lauren Edmonds, Director, Search Engine Marketing, PMX Agency Brian Craig, VP, Account Management, PMX Agency Kim Brown, Associate Director, Paid Media. PMX Agency Lisa Miano, Manager, SEM, PMX Agency

January Digital’s Highly Geo-Targeted Campaigns Result in 262% YoY Order Volume Increase for Peapod by January Digital for Peapod

January Digital's search campaign for food delivery service Peapod raised awareness, generated new customers, and increased sales in NYC area. The hyperlocal campaign used summer food recipes and search terms to create 10 custom landing pages matching 2,800 terms. RLSA targeted consumers not converting on brand terms and Google Match to upload customer lists to generate Similar Audiences. The agency increased mobile bids to ensure impression share in key ZIP codes with out-of-home messages. Orders rose 262%, CPAs fell 47%, and CTRs rose 20% YoY.

Credits: Tierney Wilson Title: Director, Digital Strategy Company: January Digital Christopher Peek Title:Team Lead, Client Strategy & Service Company: January Digital

Using Signal Paths to Improve and Expand Paid Search by The Media Kitchen for Kaplan Test Prep

The Media Kitchen created a search campaign for Kaplan Test Prep using its strongest triggers—audience and keywords—to improve the experience on landing pages, as well as ROAS for core brand search terms. The strategy mapped important audiences and keywords to analyze campaign performance. The campaign running from August 2017 and May 2018 drove $1.5MM improvement in YoY revenue outpacing overall web performance by 134%, such as 21% revenue rise for core keywords, 17% revenue increase, and 10% ROAS improvements for high-intent non-brand graduate admissions keywords.

Credits: Associate Media Director – Stephanie Stevens Senior Media Strategist – Elliot Aks Media Strategist – Skylar Wang Group Media Director – Andrew Sandoval

Search Marketing: SEO Campaign

SEO Drives Website Sessions + 78% by Women's Marketing for CCRM

CCRM, fertility clinics network in U.S. and Canada, tapped Women’s Marketing to increase visibility by optimizing the website and improving local organic rankings. The strategy to drive qualified leads required determining high-converting keywords; relying on Yext to increase visibility in directories; and optimizing title tags, meta descriptions, H1 tags, and content changes. The results led to an immediate uptick in organic rankings and traffic. Organic traffic rose 78.72% and keywords for June rose 117.08% YoY. Site traffic since launch rose 160% and new leads 10%.

Credits: Leah Tagliarino, SEO Specialist John Morabito, Director, SEO Meredith Scheer, Senior Director, Client Strategy

Diagnosing (and Curing) the REAL Cause by The Richards Group for UCHealth/ The Richards Group

Site visitors had trouble locating physicians using the “Find a Doctor” widget on UCHealth.org. People tend to search for providers covered by their own insurance and then use a search engine like Google to find specific doctor names. Ranking in organic search meant finding a way for Google to connect each provider with UCHealth, including a sitemap with each provider’s URL. Changes helped UCHealth rank in the top three Google results for 2,001 keyword searches, up to 3,656 one year later. Sessions rose by 97.67%.

Credits: The Richards Group - David Nesmith - Trevor Monteiro

Firehouse SEO Campaign by The Richards Group for Firehouse Subs

Firehouse Subs wanted to improve organic rankings for non-brand and branded searches. Accomplishing this, The Richards Group identified common search patterns for food related queries and searches that often included landmarks and geographic triggers such as “near the airport.” The strategy required restructuring and optimizing more than 1,000 location pages. It decreased SEO errors by 97.35% and SEO warnings by 71.29%. About 51,500 keywords now rank in the top 100; 5,148 in the top 10, up 1,054 from a year ago.

Affiliated Agency: N/A

Credits: The Richards Group - Trevor Monterio - Conner MacDowell - Nathaniel Patterson - Pauline Chean

Social: Facebook Campaign

The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics

Samsung Electronics partnered with the online publication The Dodo -- which posts articles about dogs, cats and other animals -- to tout the slow-motion functions of camera on the Galaxy S9 and S9+. The web campaign featured videos of dog yoga, slow-motion food catches, and swimming shots. The initiative -- which also included three how-to videos, and Instagram stories -- generated more than 135 million impressions, and 55 million video views. Videos were shared 30,000 times.

Affiliated Agency: RGA (creative agency); Starcom UK (media agency)

Credits: Bob Geilla - Senior Creative Producer (Group Nine) Lilly Kanso - Senior Creative Producer (Group Nine) Yosef Johnson - SVP, BrandShop (Group Nine) Christian Tom - SVP (Group Nine) Danielle Weinstein - Account Manager (Group Nine) Arya Boghraty - Management Supervisor (RGA) Connor Keeshan - Client Services (RGA) Amie Diamond - Producer (RGA) Silvia Turnu - Global Activation Manager (Starcom UK) Mathilde Goyeneche - Global Planning & Activation Executive (Starcom UK) Danny Parra - Global Planning & Activation Director (Starcom UK) Michael Lee - Global Brand Marketing & Partnerships (Samsung)

Ready Player One Easter Egg Hunt Contest by Merkle, Inc. for Warner Bros. Home Entertainment

The promotion for sci-fi adventure film "Ready Player One" included an online social scavenger hunt with clues that drew on material from older WB movies, like "Excalibur" and "The Shining." The contest launched with a video promoted from the Ready Player One Facebook page, and Merkle targeted audiences using Warner Bros.' data gathered from theatrical ticket purchases, as well as fans of related films and content. The campaign delivered an estimated 5 million Impressions and 243,000 video completions.

Affiliated Agency: MFactor (Creative)

Credits:

Warner Bros Digital Marketing: Jack Walker, Vice President, Elisa Chun, Executive Director, Stephen Simyak, Director, Zaina Madain, Director, Adriana Monsalve, Director, Tammesia Green, Sr. Manager, Julieta Martinez, Manager, Data. Merkle Team:  Shannon Donahue, Manager, Media Services, Christian Murakami, Media Specialist, Nina Guo, Media Specialist, Pele Maree, Digitsl Strategy Lead, Jeanette Rodriguez, Specialist, Media Platforms & Operations, Nathan Morris, Analytics Manager. MFactor Team: Melodie Smith, Executive Creative Director, Mark Esparza, Creative Director, Kelsey De Weerd, Associate Creative Director, Nick Huntington, Senior Editor, Chris Kirkman, Lead Motion Graphics.

How The Alienist Unleashed the Madness Within Us All by TNT and Fullscreen for TNT

To launch "The Alienist," TNT and Fullscreen executed a pre-premiere video campaign that included serialized 90-second stories. The marketing efforts for the show also included real-time event coverage and content on Facebook Watch -- including a five-part docuseries and weekly inside-the-episode stories from set. Soon after the show premiered, Instagram Stories featured recaps for each episode. The campaign garnered 56.8 million video views and more than 131,000 mentions of #TheAlienist on Twitter.

Affiliated Agency: Fullscreen, Social Agency

Credits: Dan Cho, VP Digital Audience Development and Monetization, Turner Marianne McGoldrick, Social Media Manager, Turner Bailey Bowers, Social Media Coordinator, Turner Brett Mason, Art Director, Turner Darnell Brisco, VP of Accounts, Fullscreen Ty Budde, Senior Director of Accounts, Fullscreen Karen Chan, Senior Manager of Accounts, Fullscreen Ali Davis, Account Manager, Fullscreen Nicole Stetter, Senior Community Manager, Fullscreen Rebecca Lu, Account Coordinator, Fullscreen Connie Shu, Art Director, Fullscreen Jesse Cantu, Jr., Junior Art Director, Fullscreen Derek Porter, Motion Graphic Designer, Fullscreen Peter Soldinger, Director of Strategy, Fullscreen Dave Yoon, Associate Director of Content, Fullscreen

Social: Twitter Campaign

#FilmStruck4 by Turner/FilmStruck for FilmStruck

FilmStruck started an organic conversation on Twitter that continues to attract +7K tweets a day, as well as branch off into books and a videogame. FilmStruck’s social team sought to increase overall awareness of the brand by asking people to list their four favorite films via #FilmStruck4, tagging friends to do the same. Celebrities, like Rob Lowe and Jessica Chastain, were two of the more than 40 thousand contributors to the hashtag, and upwards of 80 thousand tweets for a combined 300 million global reach.

Credits: Pola Changnon, Senior Vice President, Marketing, Brand Creative and Talent, FilmStruck and Turner Classic Movies Steve Denker, Senior Director, Marketing, FilmStruck and Turner Classic Movies Mark Putnam, Social Media Manager, FilmStruck Kristen Welch, Integrated Marketing Manager, FilmStruck Marya Gates, Assistant Social Media Manager, FilmStruck

HEINZ® MAYOCHUP TM sauce by Starcom for The Kraft Heinz Company / HEINZ® MAYOCHUP TM sauce

Heinz recognized the power of Twitter to crowdsource product development. The buzz started in the UK after a pic of a DIY-blended ketchup and mayonnaise condiment. Heinz proposed bringing Mayochup sauce to reality in the U.S. 55% of the million+ voters said yes, with an 9% engagement, the top-voted media poll by an advertiser to-date. Next, Heinz retargeted voters about names. The project received 2.3 billion earned impressions. Mayochup will hit shelves later this year, 92 varieties of Twitter-suggested names will be sold online.

Affiliated Agency: Twitter, VML, Olson, Kraft Heinz

Credits: -

Friends Again by Groupe Connect for Bank of America

Bank of America started the "Pay Back a Friend Day" to rally everyone to pay back personal debts, using its app, of course. Twitter featured original branded content during Buzzfeed’s AM to DM program segments and BOA reserved a Twitter First View and Promoted Trend, and designed a custom emoji. BOA then tracked and engaged with social conversations between friends with a real-time Twitter response team. The campaign saw +$1.5 billion sent via the app and a 54% increase in app enrollments.

Affiliated Agency: Starcom

Credits: Chief Creative Officer Ronald Ng Executive Creative Director Sue Desilva SVP Group Creative Director Jim Harrington VP Group Creative Director Joe Palmer VP Creative Director Dan Cordella VP Creative Director Rodney Raftery Associate Creative Director/Copywriter Carly Drown Sr. Art Director Tanya Bechara Executive Producer Amber Harris Sr. Producer Jonathan Tompkins Editor Annie Lefley Project Manager Martin Connolly Art Buyer Jessica Torpey Production Company Aardman Nathan Love EVP Account Management National Lead Melissa Levy SVP Group Account Director Melissa York VP Group Account Director Audra Curran Account Director Leanne Lewis Account Manager Morgan Perry SVP Director Social Strategy Jill Sherman VP Director Social Strategy Allie Wassum Manager Social Strategy Daisy Lee

Social: Use of Single Platform

1 of 1 by PMG for Beats by Dre

Staying above noise and remaining true to you can be a hard endeavor in the information age. In 2017, Beats Studio3 Wireless, the most advanced noise-cancelling headphone, launched a campaign that celebrated the power of individuality in a noisy world. By reaching out to some of the biggest names and entertainers in music, sport, and culture who stay true to themselves, MPG and Beats created custom pairs of Studio3 headphones, receiving 11 million engagements in a single day and 40k new followers on social.

Affiliated Agency: AKQA

Credits: Nick Drabicky, Head of Agency Strategy, PMG Amanda Lisak, Global Account Supervisor, PMG Devon Rosenberry, Senior Social Account Lead, PMG

Mother’s Mysterious Marketing by Paramount Pictures and Fullscreen for Paramount Pictures

Fullscreen and Paramount Pictures teamed up to create an enigmatic lead-up to the film ‘Mother!’ in an age when studios tease plot arcs and character digests months in advance. Leading with Instagram, the campaign reached Aronofsky’s fanbase which, as it turned out, enjoyed hunting for clues. The digital team used Instagram grids and carousels to allow fans to discover easter eggs that heightened anticipation and conversation. The mystery tactic made a remarkable marketing efforts that helped promote the film without revealing the plot.

Affiliated Agency: Fullscreen, Social Agency

Credits: Tamar Teifeld, VP, Digital Marketing, Paramount Pictures Brandon Nichols, Director, Digital Marketing, Paramount Pictures Diego Villalobos, Senior Manager, Digital Marketing, Paramount Pictures Josie Kavadoy, Manager, Online Publicity and Interactive Marketing, Paramount Pictures Darnell Brisco, VP of Accounts, Fullscreen Ty Budde, Senior Director of Accounts, Fullscreen Jillian Fairman, Senior Manager of Accounts, Fullscreen Landon LaRue, Account Manager, Fullscreen Alex Chum, Account Coordinator, Fullscreen Connie Shu, Art Director, Fullscreen Jesse Cantu, Jr., Junior Art Director, Fullscreen Peter Soldinger, Director of Strategy, Fullscreen Ethan Walden, Creative Producer, Fullscreen

Be an Outsider: Sled by The VIA Agency for L.L.Bean

To breathe fresh air into the 106-year-old brand, L.L.Bean teamed up with The VIA Agency to come up with the "Be an Outsider" campaign last fall. The campaign reflected a younger, more ethnically diverse audience that shares the joy of being outside with the people they love. Even if it’s right in your own backyard. The short clip series reflects the spontaneous, everyday moments people have outdoors, aiming to inspire viewers to get outside and to make the outdoors approachable.

Credits: The VIA Agency Creative - Copywriter: Greg Smith. Creative - Art Direction: Teddy Stoecklein. Creative - Copywriter: Amos Goss. Creative - Copywriter: Lauren Croteau. Creative - Art Director: Chris Avantaggio. Creative - Copywriter: Stephen Davis. Creative - Copywriter: Chris Jacobs. Creative - Art Director: Matt Scheumann. Creative - Art Director: Morgan Gelfand. Creative - Producer: Jennifer Klumas. Creative - Producer: Brittany Charette. Creative - Post Producer: Amanda Gray Creative - Editor: Pat Sperry. Creative - Editor: Sam Peisner. Creative - Editor: Shannon Meserve. Creative - Editor: Jamie Munro Creative - Developer: Paul Whittemore Creative - Studio Designer: Jenn James. Creative - Studio Designer: Duane Holmblad. Group Strategy Director: Dan Bailin. Client Strategist: Moya Fry. Client Strategist: Tucker Kavanagh. Project Manager: Abbey Mahan. Project Manager: Amy Waterman.

Social Campaign Across Platforms: Non-Paid

“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq

It's easy to sell candy, but help for overactive bladders (OAB) requires celebrities, Times Square, and social media. Seeking to reach women 35-65, the campaign first announced Dancing With the Stars contestant Lea Thompson as the spokesperson as part of a 3-hour GMA takeover of 7 digital Times Square billboards. Then, there were :15 and :30 vignettes driving to a custom splash-page to win a trip to DWTS. There was also a live interactive online experience following the TV broadcast with fans asking questions via social media.

Affiliated Agency: FCB Health (offline creative), Katalyst (online creative) and Golin (PR)

Credits: - Wendy Arnon, President, Pathway - Eileen Wrobel-Katz, Managing Director, Pathway - Janet Barnard, Group Account Director, Pathway - Linda Shapiro, Group Director, Pathway - Ryan Mihalik, Director Urology Patient Marketing, Astellas Pharma US, Inc. - John Colucci, Assistant Director, Urology Marketing, Astellas Pharma US, Inc.

Taylor Swift NOW Super Saturday Night by Fullscreen for AT&T

AT&T used Taylor Swift to demonstrate its perks. The company created the Taylor Swift Network (TSN) and held in-store events to reward fans with tickets to the Houston concert and geo-targeted social posts. 1000+ fans went to an invite-only pre-party streamed online. Then, the TSN channel debuted SSN in a 3-part series with exclusive footage. Additional AT&T promotional content included how to recreate a SSN pre-party at home and videos learned from social listening about favorite moments to promote the release. After, AT&T released a special cut on TSN.

Credits: ● Liz Nixon, AVP Creator Lab at AT&T ● Mary Eliza Massengill, Lead Manager Creator Lab at AT&T ● Maritsa Smith, Sr. Account Manager at Fullscreen ● Sally Freeman, Account Coordinator at Fullscreen ● Jillian Nugent, Creative Director at Fullscreen

Doritos Blaze vs. MTN DEW ICE by Goodby Silverstein & Partners and OMD for Doritos + Mountain Dew

Star power helped PepsiCo jointly launch Doritos Blaze and MTN DEW ICE. First, Peter Dinklage and Morgan Freeman appeared in a Super Bowl spot lip-syncing iconic rap songs. Then, fans picked a side, using #SPITFIRE and #ICECOLD and custom Twitter emojis. Busta Rhymes and Missy Elliott “coached” the duo. The first duel debuted via Snapchat Lens and people could stage their own lip-synch battles, with 15 million doing so in 24 hours. Both brands had the highest sales from a product launch since 2013.

Affiliated Agency: OMD - Media

Credits: CREATIVE AGENCY: Goodby Silverstein & Partners CHAIRMAN: Rich Silverstein CHIEF CREATIVE OFFICER: Margaret Johnson ASSOCIATE CREATIVE DIRECTOR: Laura Petruccelli + Rohan Cooke ART DIRECTOR: Ryan Tovani COPYWRITER: Caroline Cappelli SOCIAL: Michael Kang + Matt Casey DIRECTOR OF BROADCAST PRODUCTION: Tod Puckett EXECUTIVE PRODUCER: Leila Gage AGENCY PRODUCER: Christina Wells GROUP BRAND STRATEGY DIRECTOR: Ralph Paone BRAND STRATEGY DIRECTOR: Hayley Pardoe JUNIOR COMMUNICATION STRATEGIST: Nicole Bruno DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra SENIOR BUSINESS AFFAIRS MANAGER: Chrissy Shearer MANAGING PARTNER: Brian McPherson GROUP ACCOUNT DIRECTOR: Meredith Williams ACCOUNT DIRECTOR: Chris Nilsen ACCOUNT MANAGER: Ariel Berk ASSISTANT ACCOUNT MANAGER: Livia Biedermann COMMUNITY MANAGER: Kristine Ciardello SENIOR PRINT PRODUCER: Noah Dasho PHOTOGRAPHER: Quinn Gravier MEDIA AGENCY: OMD GROUP ACCOUNT DIRECTORL Jenny Hermanson GROUP DIRECTOR: Whitney Moore ASSOCIATE DIRECTOR: Maris Cohen ASSOCIATE DIRECTOR: Matthew Hodges PRODUCTION: Reset Content DIRECTOR: Nabil DIRECTOR OF PHOTOGRAPHY: Dariusz Wolski MANAGING PARTNER: Dave Morrison EXECUTIVE PRODUCER: Deannie O’Neill PRODUCER: Jessica Lee EDITORIAL: Rock Paper Scissors EDITOR: Damion Clayton ASSISTANT EDITOR: Mike Spagnoli PRODUCER: Dina Ciccotello HEAD OF PRODUCTION: Shada Shariatzadeh EXECUTIVE PRODUCER: Raná Martin MANAGING DIRECTOR: Linda Carlson and Jennifer Sofio Hall VFX PRODUCTION: The Mill EXECUTIVE PRODUCER: Enca Kaul PRODUCER: Hillary Thomas PRODUCTION COORDINATOR: Mary Mondrus SHOOT SUPERVISOR: Edward Shires VFX CREATIVE: The Mill CREATIVE DIRECTOR: Tara Demarco 2D LEAD ARTIST: Tara Demarco 3D LEAD ARTIST: Shaun Comly 2D ARTISTS: Rob Winfield, Elad Offer, Mandy Sorenson, Peter Sidoriak, Yukiko Ishiwata, Chris Hunsberger, Chistel Hazard, Kai Chun Tsai, Tim Robbins 3D ARTISTS: Daniel Stern, Charles Storniolo, Daniel Soo, Jason Kim, Benjamin Chan, Jinguang Huang, Lamarcus Harvey, Michael Lori, Danny Garcia, Alice Panek, Elizabeth Hammer MATTE PAINTING: Itai Muller, Bill Mather, Roger Kupelian COLOR: Company 3 DAVE HUSSEY: Senior colorist NATASHA UPPAL: Senior producer LIME RECORDING STUDIOS SOUND DESIGN: Michael Anastasi + Kai Paquin AUDIO MIXER: Joel Waters AUDIO ASSISTANT: Chris Nungary EXECUTIVE PRODUCER: Susie Boyajan PRODUCER: Kayla Phungglan ELEVEL: CREATIVE DIRECTOR: Mike Landry EXECUTIVE PRODUCER: John Dutton EXECUTIVE PRODUCER: Luke Dillon 2D ANIMATION: Nick Bizzack SOUND ENGINEER AND COMPOSER: Nic DeMatteo PEPSICO CHIEF MARKETING OFFICER: Greg Lyons SENIOR VICE PRESIDENT OF MARKETING: Roberto Rios SENIOR DIRECTOR, MTN DEW: Chauncey Hamlett SENIOR BRAND MANAGER, MTN DEW: Stephanie Danzi ASSOCIATE MARKETING MANAGER, MTN DEW: Insley Warren VICE PRESIDENT OF MARKETING: Adam Harter VICE PRESIDENT OF INSIGHTS: Nick Graham SENIOR DIRECTOR, BRAND COMMUNICATIONS: Gina Anderson DIRECTOR, BRAND COMMUNICATIONS: Kristen Mueller HEAD OF MUSIC/ENTERTAINMENT: Emma Quigley SENIOR MANAGER, INSIGHTS: Ram Sevilimedu DIGITAL MANAGER, MTN DEW: Annette Knuckle FRITO-LAY PRESIDENT & CHIEF OPERATING OFFICER: Vivek Sankaran CHIEF MARKETING OFFICER: Jen Saenz VP OF MARKETING: Rachel Ferdinando COMMUNICATIONS SENIOR DIRECTOR: Joan Cetera COMMUNICATIONS DIRECTOR: Chris Yemma SENIOR DIRECTIOR OF MARKETING: Ryan Matiyow DIRECTOR OF MARKETING: John Eckhardt ASSOCIATE MARKETING MANAGER: Kyle Wyper MARKETING ANALYST: Satvika Ananthanarayan DIRECTOR OF STRATEGIC INSIGHTS: Brodie Dunn ASSOCIATE MANAGER, STRATEGIC INSIGHTS: Jacob Tucker DIRECT FOCUS VP OF CONTENT CREATION: Neil Goldberg BUSINESS AFFAIRS: Danielle Vadai MONSOON ENTERTAINMENT CEO: Danielle Vadai UNITED ENTERTAINMENT GROUP VP, CLIENT MANAGEMENT: Ryan Lee SENIOR VP: Dina Mallin

UX/UI

TripSavvy by TripSavvy for TripSavvy

A couple years ago, an Internet tsunami altered the travel and tourism industry. TripSavvy, a B2B site offering accurate, current, and impartial information about travel and tourism, is based on an independent journalism. With a unique design and trustworthy content, TripSavvy website filled a void for users seeking blended quality content, trip inspiration, and incredible UX. TripSavvy website boasts some 7MM unique US visitors, and 116% growth in monthly unique visitors over the last year surpassing other established travel website by a great deal.

Affiliated Agency: N/A

Credits: Neil Vogel, Chief Executive Officer, Dotdash Molly Fergus, General Manager, TripSavvy Elspeth Velten, Senior Content Manager, TripSavvy Joyce Chan, Senior Designer, Dotdash Dotdash Design Team

Aqua-Aston Mobile First Destination Experience by Fluid Inc., An Astound Commerce Company for Aqua-Aston Hospitality

With a 70-year legacy, Honolulu-based Aqua-Aston Hospitality is a destination expert that offers management services to hotels and resorts in Hawaii, the continental US, and Central America. With the help of full-service digital customer experience agency FLUID, Aqua-Aston was successfully able to re-engage with customers and win their direct booking. As of March 2018, the newly redesigned website has driven a 300% increase in mobile conversion, 54% year over year revenue increase and a 52% increase in rooms booked directly.

Credits: Andrew Sirotnik - Founder - Fluid Bridget Fahrland - Head of Strategy - Fluid Mark Janiak - Creative Director - Fluid Vanessa Cartwright - CEO - Fluid Rachel Gill - Account Manager - Fluid Ping Liao - Snr. Project Manager - Fluid Bradley Mu - Snr. Designer - Fluid Melissa Picardo - Designer - Fluid James Karabelas - VP Marketing, Aqua-Aston

HeathCeramics.com by BASIC for Heath Ceramics

Heath Ceramics teamed up with BASIC to build an eCommerce platform that highlights the brand’s handcrafted story and unique vision of the Heath brand. The new site includes a heritage inspired design language emphasizing attractive content and streamlined typography, carrying the Heath character throughout. To drive the eCommerce aspect, BASIC completely rethought categorization and the user journey. Through a modular framework rooted in efficiency, content can now be managed with ease. New pages and templates can be simply dragged and dropped through a customized CMS.

Affiliated Agency: BASIC

Credits: The team at BASIC

User-Generated

“You Will Be Found” Virtual Choir by Situation for Dear Evan Hansen

"Dear Evan Hansen," celebrating its one-year anniversary on New York's Broadway, was looking for a way to publicize itself and that fact. It turned to Situation, which crafted a Virtual Choir from a pool of user-generated videos submitted by people from 31 countries. The result is a highly engaged online community that has formed by people "found" by this musical. More than 1.2 million views were made of the video, which encapsulates the show's unique message.

Credits: [Situation] Bill Doble, Executive Producer/Director Miles Morton, Senior Designer Ryan Muth, Art Director Rachel Baldock, Account Executive Mollie Shapiro, Account Supervisor Jeremy Kraus, VP of Client Services Tori Piersanti, Assistant Account Executive Stephanie Sciandra, Creative Strategy Supervisor Nicole Lemieux, Content Supervisor Chris Powers, Executive Creative Director Randi Fields, Associate Director of Production Jackie Lau, Executive Director of Project Management [Buttermilk] Chris Davis and Cricket Keys, Post Production - Buttermilk Seth Brau, Lead Animator Brett Glass, Editor Josh Copp, Audio Mix Stephen Elkins, Music Consultant

#LPCStayCation by LeaseLabs for Lincoln Property Company

Lincoln Property Co. was looking for a way to publicize its properties so LeaseLabs came up with a campaign to showcase them by having residents take pictures of themselves enjoying a summertime staycation. Photos were shared to Instagram with a hashtag and provided a lot of UGC. The campaign has had over 2,000 pictures and videos shared, most of which went beyond "poolside pix." The diversity and richness of the brand has been reinforced and strengthened.

Affiliated Agency: LeaseLabs - Marketing Agency. Orchestrator of campaign.

Credits: Christopher Walden (Associate VP | Strategic Projects, LeaseLabs) Sheri Killingsworth (VP Marketing & Communications, Lincoln Property Company)

Video: Facebook

The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics

What do pet-obsessed owners and smartphone users have in common? The love of the new Samsung Galaxy S9 and S9+’s Super Slow-mo camera! Samsung Electronics teamed up with The Dodo to create shareable pet moments that highlight everyday adventures in super slow-motion. The S9’s abilities to loop, swing, and reverse have resulted in a 99% positive sentiment, over 55M video views, and 60% Purchase Intent (a 56% lift). The campaign has proved to be successful on social platforms boasting 135MM impressions and over 4MM engagements.

Affiliated Agency: RGA (creative agency); Starcom UK (media agency)

Credits: Bob Geilla - Senior Creative Producer (Group Nine) Lilly Kanso - Senior Creative Producer (Group Nine) Yosef Johnson - SVP, BrandShop (Group Nine) Christian Tom - SVP (Group Nine) Danielle Weinstein - Account Manager (Group Nine) Arya Boghraty - Management Supervisor (RGA) Connor Keeshan - Client Services (RGA) Amie Diamond - Producer (RGA) Silvia Turnu - Global Activation Manager (Starcom UK) Mathilde Goyeneche - Global Planning & Activation Executive (Starcom UK) Danny Parra - Global Planning & Activation Director (Starcom UK) Michael Lee - Global Brand Marketing & Partnerships (Samsung)

FTWD 360 by AMC and Fullscreen for AMC / Fear The Walking Dead

Fear The Walking Dead, set out to ignite the interest for the premiere of Season 3 by tasking Fullscreen with creating an interactive Facebook 360° video that put viewers right in the center of a zombie attack with only seconds to make life-or-death decisions. Whether the participants survived or not, they were rewarded with an exclusive clip from the Season 3 premiere. Users were excited to share whether they died or survived and often challenged their friends to play.

Credits: Pamela Peterson, Marketing Director, AMC Networks Jacqui Bussey, Creative Director, AMC Networks Lauren Puglia, Social Marketing Director, AMC Networks Amanda Stoneall, Social Marketing Manager, AMC Networks Darnell Brisco, Vice President of Accounts - Social Agency, Fullscreen Andrea Fazio, Account Director - Social Agency, Fullscreen Jess Funcannon, Senior Account Manager - Social Agency, Fullscreen Christopher Peterson, Account Manager - Social Agency, Fullscreen Ethan Walden, Creative Producer - Social Agency, Fullscreen Jordan Benedict, Director - Video Labs, Fullscreen Nate Holbrook, Associate Director - Video Labs, Fullscreen Duc Bao, Senior Graphic Designer - Video Labs, Fullscreen

The Neighborhood by Goodby Silverstein & Partners for XFINITY

Wanting to know what’s happening at home when you’re away is quite sensible. But who would have thought people like to be scared when they know they’re safe? Or so Xfinity Home research showed. A few days before Halloween, Xfinity Home released an original short horror film, The Neighborhood, where security footage helps two detectives piece the story together. The Facebook post received a whooping 4.97MM views, 39K engagements, and numerous comments from viewers begging for the next chapter in the story.

Credits: Xfinity SVP, Brand Marketing and Communications: Peter Intermaggio SVP, Brand Marketing: Todd Arata SVP and GM, Xfinity Home: Daniel Herscovici Executive Director, Social Marketing: Nader Ali-Hassan Director, Xfinity Home, New Business: Josephine Valenti Senior Manager, Social Marketing: Monica Blake Senior Manager, Marketing Communications: Kristin Filipovits Creative Chief Creative Officer: Margaret Johnson Creative Director: Jeff Gillette, Jens Waernes, Jon Wolanske Associate Creative Director: Eamonn Dixon Associate Creative Director: Daniel Grech Associate Creative Director: Mike Costello Art Director: Sean Smith Copywriter: Dan Berenson Production Executive Producer: Benton Roman Director of Broadcast Production: Tod Puckett Account Services Managing Partner: Leslie Barrett Group Account Director: Jason Bedecarre Account Director: Georgia Newton Account Manager: Greta Naas Assistant Account Manager: Carmen Guan Communication Strategy Group Content Strategy Director: Nick Reggars Senior Communication Strategist: Alex Oztemel Jr. Brand Strategist: Madison Cameron Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company Company name: MJZ Writer/Director: Dante Ariola Director of Photography: Gyula Pados Production Designer: Chilly Nathan President: David Zander Executive Producer: Eriks Krumins Producer: Natalie Hill Editorial Company Company name: Rock Paper Scissors Editor: Adam Pertofsky Assistant Editor: Marjorie Sacks Producer: Dre Krichevsky Executive Producer: Rana Martin Finishing/VFX Company name: The Mill Creative Director/Lead VFX Artist: Tara DeMarco Creative Director: Chris Knight Executive Producer: Enca Kaul Senior Producer: Erin Hicke Producer: Adam Goins Telecine Company name: The Mill Colorist: Fergus McCall Color Producer: Rochelle Brown Music & Sound Design Company name: Q Department Mix Company name: Lime Studios Mixer: Rohan Young Executive Producer: Susie Boyajan

Video: Single Execution, Other

A Moral Code: The Ethics of AI by Atlantic Re:think & Hewlett Packard Enterprise for Hewlett Packard Enterprise

AI -- artificial intelligence -- isn’t what you think. “Machines aren’t racists, machines aren't sexist, machines aren’t ablest or classist. We are,” mulls a noted college professor in a video. Digestible video explanations here include what AI is about -- data, process, bias, responsibly. All noting the best of what AI promises -- like curing cancer, better work life, improving human choices. One month into a four month flight, the video got to its benchmarks in video views, video completes, and social actions.

Affiliated Agency: Digitas Studios - Media Agency; Dress Code - Production Company

Credits: Michael Monroe - Vice President of Marketing, Head of Atlantic Re:think Jeremy Elias - Creative Director at Atlantic Re:think Robbie Tanner - Creative Solutions Coordinator at Atlantic Re:think Eric Hartman - Designer at Atlantic Re:think

You. Better. by Mindgruve for MDVIP

Standard medical health plans don’t cut it. Think concierge medicine. A cautious video shows off a seemingly pale, unsteady, middle age woman picking up her home newspaper. Seeing another healthy version of herself outside her house, a graphic appears: “Which Will You Be?” This was followed by a message that a primary care doctor can help. Results show a 15% brand lift, a 47% increase in leads and a 29% boost in incremental sales. Spend even more on health now? Maybe.

Affiliated Agency: Tallgrass Production Studio

Credits: Clint Walden: Executive Creative Director - Mindgruve, Colin Ayres: Creative Director - Mindgruve, Daryl Daley: Senior Designer - Mindgruve

Behind Every Seat Is A Story: Southwest Airlines Transfarency Campaign by Southwest Airlines for Southwest Airlines

So what’s the story of the person sitting two rows up from you on regular monthly flight from Dallas to Los Angeles? Quick video vignettes of people, their lives and a graphic overlay of seat locations on Southwest Airline flights, we have a clue. Southwest is about transparency, especially on price and other satisfaction markers. Creating new audience definitions helped Southwest post 1.6 billion in total video impressions, 7.3 million trackable shopping visits and 98% video completion rate. All that means telling the whole story.

Affiliated Agency: Amobee acted as the interim agency during this time.

Credits: Corri Reichert, Southwest, Director of Media & Performance Debra Kennedy, Southwest, Senior Media Strategist Ginny Hundley, Southwest, Senior Media Business Consultant Bethany Evans, Southwest, Senior Paid Media Marketing Manager

Video: Campaign

4/20 by Starcom for Wingstop

With 30 states in the U.S. now having marijuana legal there’s money to be made: With the munchies. Fast food chicken-based, Wing-Stop, used April 20 -- the unofficial marijuana holiday -- to push a big online video campaign. Wing-Stop realized much of the holiday was spent at home binge-watching TV -- and getting the munchies. So binge-watching SVOD platform -- Hulu -- got some 15-second spots. Return on ad spend was 54% higher and sales 9% more than a year before. Higher ground for sure.

Affiliated Agency: Barkely, Evolution Audio

Credits: -

Friends Again by GroupeConnect for Bank of America

Paying bills is a bore -- especially when remittance goes to a nameless person. But what paying back a friend for that dinner he fronted you for? Turns out 53% of Americans ended a relationship over debt. Bank of America showed how to digitally and quickly pay back friends via a new smartphone. Add in a “Pay Back a Friend Day” marketing event, and over $1.5 billion was sent with the app and a 54% gain in enrollments. Payback’s a bitch -- sometimes.

Affiliated Agency: Starcom, Burson Marsteller

Credits: Chief Creative Officer Ronald Ng Executive Creative Director Sue Desilva SVP Group Creative Director Jim Harrington VP Group Creative Director Joe Palmer VP Creative Director/Copywriter Dan Cordella Sr. Art Director Scott Petrichko Executive Producer Amber Harris Sr. Producer Jonathan Tompkins Editor Annie Lefley Project Manager Martin Connolly Production Company Hey Wonderful Director Sam Cadman Editorial Cut &Run Editor Rob Ryang Finish Jogger Color Correct The Mill Sound Soundtrack Sound Engineer Mike Secher EVP Account Management National Lead Melissa Levy SVP Group Account Director Melissa York VP Group Account Director Audra Curran Account Director Alana O’Connell

truTV Awareness Month by truTV for truTV

Cable channel truTV runs the NCAA basketball tournament and the word ‘true’ -- or it ‘tru’ -- in its network moniker. So what's the channel about, and what does it run the rest of the year? Think original comedy. A tongue-in-cheek, PSA-like video campaign started -- along with linear spots, and custom VOD messaging with hundreds of videos -- during the big NCAA event. A self-called “awareness” campaign produced 72 million social impressions and 37 million video views. No dunking allowed.

Affiliated Agency: Work In Progress (creative), Movement Strategies (social)

Credits: Puja Vohra EVP, Marketing & Digital, truTV Raymond Dooley VP, Marketing, truTV Dana Ortiz, Consultant, Marketing, truTV Amy Schuster, Director, Marketing, truTV Leah Rubner Director, Marketing, truTV Ali Hayes, Sr Manager, Marketing truTV Kelle Rozell, Sr Manager, Marketing truTV Jennifer Camp Asst Manager, Marketing, truTV Dan Manu VP, Social & Digital, truTV Melanie English, Director, Social & Digital, truTV Jim Read Creative Director, truTV Dave Zeltman, Creative Director, truTV Noel Claro, Art Director John Cassidy, VP Multiplatform Creative Steven Mosley, Senior Writer/Producer Ritch Duncan, Writer

Viral Campaign

Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia

Fans rejoiced with excitement for a Hollywood reboot with “Dundee: The Son of a Legend Returns Home." Despite trailers, PR releases and behind-the-scenes "leaks," a Super Bowl ad revealed the prank. Then, all media transformed into Tourism Australia branded assets; from ‘coming soon’ to ‘come soon’. Dundee generated 14,478 PR mentions with an equivalent advertising value of $85.1M. The week following reveal saw a 35% growth in searches for flights and Dundee was the #1 most-viewed Super Bowl campaign.

Affiliated Agency: Media: UM New York & UM Sydney; Creative Agency: Droga5; PR: Kovert Creative; Production: Revolver/Will O'Rourke, Second Child, Biscuit Filmworks, Exile Editorial

Credits: Chris Colter, Strategy Lead, UM Sydney; Sophie Bingham, Group Account Director, UM Sydney; Sarina Ballauff, Digital Director, Global Business, UM Sydney; Ashleigh Krstanoski, Client Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Danny Huynh, SVP Client Business Partner, UM New York; Nataly Cavagnaro, VP Group Partner, UM New York; Kari Lang, Portfolio Manager, UM New York; Jillian Irizarry, Senior Manager Investment, UM New York; Daniele Ashkenazy, Associate SEM & Social Director, UM New York; David Droga, Creative Chairman, Droga5; Chris Colliton, Creative Director, Droga5 Kevin Weir, Creative Director, Droga5; Jim Curtis, Associate Creative Director, Droga5; Ryan Fitzgerald, Associate Creative Director, Droga5; Devin Croda, Design Director, Droga5; Jen Lally, Designer, Droga5; Jesse Brihn, Co-Director of Film Production, Droga5; Andrew Slough, Executive Producer, Film, Droga5; Jocelyn Howard, Director of Business Affairs, Droga5; Alex Smith, Producer, Interactive, Droga5; Cliff Lewis, Director of Art Production, Droga5; Will Davie, Group Strategy Director, Droga5; Colleen Leddy, Head of Communications Strategy, Droga5; Delphine McKinley, Communications Strategy Director, Droga5; Hillary Fink, Senior Communications Strategist, Droga5; Janet Kim, Data Strategist, Droga5; Edward Rogers, Group Account Director, Droga5; Marissa Guerra, Account Director, Droga5; Annie Sherbon, Account Manager, Droga5; Jeff Winsper, Associate Account Manager, Droga5; Marianne Stefanowicz, Global Head of PR, Droga5; Danny Hernandez, PR Manager, Droga5; Steve Rogers, Director, Revolver/Will O'Rourke; Michael Ritchie, Managing Director, Revolver/Will O'Rourke; Pip Smart, Executive Producer, Revolver/Will O'Rourke; Russell Boyd, Director of Photography, Revolver/Will O'Rourke; Pete Sciberras, Editor, EXILE; Ted Royer, Chief Creative Officer, Droga5 Aaron Matys, Producer, Media, Droga5

IHOb: Flip A Burger, Flip The Script by Initiative & Droga5 for IHOP

IHOP's hoax to turn p into b resulted in $77.44 million in free media. After sparking chatter with speculation, the b-burger campaign was revealed live on national television with creative across all owned/paid media. The campaign taunted rivals and intercepted negative tweets about competitors with an offer to get #burgerfix. There were 1.2 million tweets, 28.6B impressions and 15,000+ earned stories within 10 days. 4X more burgers were ordered and dinner daypart sales increased 200-basis points in 21 days, without eroding breakfast sales.

Affiliated Agency: DeVries Global - PR Agency

Credits: 1. Chief Marketing Officer, Brad Haley, IHOP 2. Vice President Marketing, Alisa Gmelich, IHOP 3. Executive Director Consumer Marketing, Michael McCarthy, IHOP 4. Executive Director Communications, Stephanie Peterson, IHOP 5. Chief Strategy Officer, Pele Cortizo-Burgess, Initiative 6. Managing Director Client Advice & Management, Robert Holtkamp, Initiative 7. Strategy Director, Daniel Landers, Initiative 8. Strategy Associate Director, Natalie Pidding, Initiative 9. Communications Design Director, Paul Gerlando, Initiative 10. Communications Design Manager, Lynlea Marino, Initiative 11. Communications Designer, Avery Geisler, Initiative 12. Associate Communications Designer, Jane Lu, Initiative 13. Digital Director, Brittany Mosley, Initiative 14. Digital Senior Negotiator, Chase Harding, Initiative 15. Digital Negotiator, Brian Thorn, Initiative 16. Digital Associate, Derek Kang, Initiative 17. Video Partnerships Director, Charles Kim, Initiative 18. Video Partnerships Associate Director, Kirsten Cole, Initiative 19. Video Partnerships Manager, Luis Tamayo, Initiative 20. Video Partnerships Negotiator, Jordan Toyama, Initiative 21. Video Partnerships Associate, Dylan Weber, Initiative 22. Head of Analytics, West Coast, Klaas Hommez, Initiative 23. Analytics Associate Director, Kaitlin Varner, Initiative 24. Communications Strategy Director, Elizabeth Hartley, Droga5 25. Senior Communications Strategist, Parks Middleton, Droga5 26. Creative Director, Daniel Kelly, Droga5 27. Creative Director, Todd Rone Parker, Droga5 28. Account Director, Lauren Tomlinson, Droga5 29. Group Strategy Director, Katy Alonzo, Droga5 30. Strategist, Alexandra Cohen, Droga5 31. Executive Creative Director, Scott Bell, Droga5 32. Senior Copywriter, Nicholas Bauman, Droga5 33. Senior Art Director, Christian Chico, Droga5 34. Data Strategy Director, Ryan Miller, Droga5 35. Data Strategist, Robert Cohen, Droga5 36. Account Manager, Giovanna Saffos, Droga5

Breathing Life into Bus Shelters by Mediahub for Netflix

Netflix transformed bus-stop ads into full-sized breathing male and female sculptures to support sci-fi thriller Altered Carbon. Passerbyers at five highly-trafficked LA bus shelters could touch the seemingly alive bodies that moved without apparent consciousness. An internal motor installed in the chest cavity created a realistic continuous breathing effect timed to mimic the slow breaths of deep sleep. The effort culminated in 15 million earned impressions, seven times the volume of the original investment and generated 7,000+ bus shelter-specific mentions on Twitter.

Credits: Chris Lee, Director of Consumer Marketing, Netflix Aaron Jones, Consumer Marketing, Netflix, Markus Gerdemann, Global Creative Marketing, Netflix Vivian Doute, Marketing Operations Print Producer, Netflix John Moore, Global President, Mediahub, Sean Corcoran, Executive Director, Americas, Mediahubn Christine Bradt, SVP, Group Media Director, Mediahub Laurel Boyd, SVP, Director of R+D Lab, Mediahub Simeon Edmunds, VP, Associate Director of R+D Lab, Mediahub Alli Blender, VP, Associate Media Director, Mediahub Kelly Ross, Media Planner, Mediahub Alexis Westin, Media Planner, Mediahub David Bruce, Assistant Media Planner, Mediahub Glyn Williams, VP, West Region, Rapport Molly McCarthy, VP, Print Production, Rapport Nehemiah Campbell, Associate Media Director, Rapport Natalie Shushan, Senior Account Executive, Rapport

Virtual Reality/Augmented Reality

See The Unseen by Critical Mass for Nissan North America

Nissans used artificial intelligence to educate potential car buyers on the hidden advanced technology they can't see such as computers, sensors, and scanners. In partnership with Disney and Lucasfilm, the automaker used iconic film and television images to help car buyers see the technologies that improve both the drive and performance. The first experience on showroom floors was initiated by placing a mobile device on a Nissan car. It unlocked the ability to direct droids, explore the star-wars themed surroundings, seeing how Nissan technology works.

Affiliated Agency: Trigger

Credits: Conor Brady. Chief Creative Officer. Critical Mass. Steve Savic. Executive Creative Director. Critical Mass. Jordon Mowbray. Group Creative Director. Critical Mass. Chrissie Graboski. Group Strategy Director. Critical Mass. Kerry Janes. Strategy Director. Critical Mass. Javier Olivares. Art Director. Critical Mass. Dac Tran. Art Director. Critical Mass. Adrzej Milosz. Motion Director. Critical Mass. Peter Von Sass. Copy Director. Critical Mass. Sydney Woodman. Senior Producer. Critical Mass. Lisa Smith. Senior Producer. Critical Mass. Kelly Ladwig. Account Director. Critical Mass. Anthony Palocios. VP, Creative Director and Founder. Trigger. Danny Parks. Senior Director of Technology. Trigger. Lindsey Doscher. Account Manager. Trigger. Anita Brown. Senior Digital Producer. Trigger. Jacob Cohen. Software Engineer. Trigger. Mike Conte. Compositing Supervisor. Industrial Light & Magic. Zach Gold. Production Manager. Industrial Light & Magic.

Racing the Sun by Courageous Studios for Volvo

Volvo created awareness for XC60 by generating buzz around the 2017 total solar eclipse. The Racing the Sun campaign allowed anyone to follow the event through their phone, tablet, or computer captured through 4K 360º cameras attached inside and outside. The 4K VR live stream linked via satellite to CNN’s network, Facebook and Oculus, streaming globally with less than one-second delay. CNN had 24 million video starts, making it the most watched live VR experience. The campaign created 1.03 billion earned media impressions.

Affiliated Agency: Grey (creative agency) Mindshare (media agency)

Credits: Courageous Studios: DIRECTOR - Michael Southworth DIRECTOR - Nick Brennan DIRECTOR - Mahala Gaylord DIRECTOR - Rich Butterworth PRODUCER - Lindsay Washick PRODUCER - David Michaeal ASSOCIATE PRODUCER - Elizabeth Mackenzie DESIGN - Sean Brown DESIGN- Andrew Landowski DESIGN - Marites Algones EDITOR - Brad Kimbrough EXECUTIVE PRODUCER - Michal Shapira AD SALES - Brendan Mahoney AD SALES - Ryan Gould AD SALES - Leslie Picard AD SALES - Lindsey Freedman SOCIAL - Royi Gavrielov SOCIAL - Brad Jones SOCIAL - Emely Deleon GROUP CREATIVE DIRECTOR - Otto Bell DIRECTOR/MARKETING - Dan Seith DIRECTOR/MARKETING - Brittney Smith DIRECTOR/MARKETING - Chris Kilroy DIRECTOR/MARKETING - Danielle Ward DIRECTOR/MARKETING - Karen Denice DIRECTOR/MARKETING - Rich Dool DIRECTOR/MARKETING - Tracy Ziemer DIRECTOR/MARKETING - Christopher Pardon DIRECTOR/MARKETING - Nuna Charafeddine DIRECTOR/MARKETING - Twyla Huang-DiSimone DIRECTOR/MARKETING - Anna Mejorada DIRECTOR/MARKETING - Paige Westin Grey: WW CHIEF CREATIVE OFFICER - John Patroulis EVP, ACCOUNT DIRECTOR - Janique Helson EXECUTIVE CREATIVE DIRECTOR - Matt O'Rourke VP, ACCOUNT SUPERVISOR - Dario Cosmelli ASSOC CREATIVE DIRECTOR - Neil MacLean ASSOC CREATIVE DIRECTOR - Nathan Archambault COPYWRITER - Kelsey Frtiz ART DIRECTOR - Haley Buchner COPY WRITER - Anne Lacy ART DIRECTOR - Megan Curry PROJECT MANAGER - Laura Mawn ACCOUNT EXECUTIVE - Hannah Melton PLANNING - Eileen Zhao Mindshare: MEDIA STRATEGY - Frank Puma MEDIA STRATEGY - Molly Kadish PUBLIC RELATIONS - Dan Lantowski EXECUTIVE - Jason Farkas SPECIAL EVENTS - Kate Lunger SPECIAL EVENTS - Jason Holterhaus SPECIAL EVENTS - John Tortora SPECIAL EVENTS - Kara Manry SPECIAL EVENTS - Alex Miran SPECIAL EVENTS - Steve Dolce SPECIAL EVENTS - Stepahnie Gallman SPECIAL EVENTS - Eileen McMenamin SPECIAL EVENTS - Emily Rust

USAA "The Flyover" by Publicis.Sapient for USAA / United States Automobile Association

The USAA Virtual Flyover campaign relied on data and video to deliver a personal salute to U.S. military service men and women. The data inputs generated a personalized video showing six F-15 fighter jets flying over the home any service member. Each video rendered in real-time combined data and APIs including Google Street View, Google Earth, dynamic speech technology, and in-browser CGI to create a virtual experience. More than 5,000 nominations were received. The campaign generated 143 million impressions. The site received 114 thousand visits.

Affiliated Agency: Tool of NA - Production, Shed LA - Production

Credits: Publicis.Sapient Executive Creative Director: Mike Roe VP Creative: Michelle Whitman Associate Creative Director: Jeremy Cross Senior Motion Designer: Luther Himes Senior Copywriter: Alexandra Goldstein Designer: Kelly Bertone Designer: Pilar Keptra Account Director: Charity Poage Sr. Project Manager: Michelle Canning Producer: Monica Alameda Tool of NA Director: Alec Helm Executive Producer, Integrated: Adam Baskin Executive Producer, Innovation: Joshua Greenberg Live Action Producer: Denise Rocchietti Post Producer: Izabela Frank Innovation Producer: Matt Walsh Shed LA Managing Director: Paul O’Shea VFX Producer: Brian Friel

Online Marketing

Activism/Public Service: Non-Profit

Smirnoff Equalizer by Carat for Smirnoff

Ingeniously using technology to further gender parity in music, Smirnoff and Spotify partnered to increase attention to women artists with the Smirnoff “Equalizer.” After users connected their Spotify accounts, the Equalizer broke down the percentage of men vs. women artists they listened to, aiming to up that number with personalized “equalized” playlists. Audio, display and video ads, social media promoted the program, which raised awareness about music gender bias with +614m impressions. Results for Smirnoff: +28% in brand relevance, +33% in purchase intent.

Affiliated Agency: Carat- Media Agency

Credits: Luke Atkinson, Global VP, Comms & Content, Smirnoff Diageo Neil Shah, Global Senior Brand Manager, Smirnoff Diageo Ipalibo Da-Wariboko, Global Strategy Director, Carat

Little by Little by Publicis.Sapient for The United Nations/ Publicis Groupe

Aiming to empower Gen Z-ers to take action for the 17 Sustainable Development Goals developed by the UN in 2015, the campaign launched with an online video featuring model-activist Jillian Mercado suggesting that folks take one small action aimed at, for example, combating climate change, “record it, and tag it #littlexlittle. That way, your action won’t be in a vacuum. It’ll be laddering up to something bigger.” Results: Over 30 million views on the video and a sum total of 1.85 billion impressions.

Credits: Publicis.Sapient Anthony Yell: Chief Creative Officer Brian Brown: Group Creative Director Gunnar Kiene: Group Creative Director Jessae Brown: Senior Art Director Josh Stein: Associate Copywriter Frederik Sparhrkaes: Senior Art Director David Serrano: Senior Client Partner Jordana Schelber: Associate Strategist Nicole Keimer: Social Content & Engagement Strategist Zach Rubenfeld: Senior Project Manger Scott Welch: Senior Producer Ariel Bellumio: Senior Production Director Alejandro Belmar: Senior Video Editor Alejandro Roses: Senior Motion Designer

Worth More by Media Assembly for Truth Initiative - Anti-Tobacco

This multiplatform campaign successfully inspired outrage in 18 to 24 year olds about Big Tobacco’s specific targeting of lower-income communities. A :60 TV spot during the Grammys was inserted into online highlights of the telecast. Then videos on Instagram and Snapchat featured popular artists from the ad, encouraging viewers to take a quiz on the issue. YouTube, programmatic ads worked with social to capture audience data. Campaign garnered +44% video completes, 2x social engagements, and 3x more site conversions vs. previous most successful campaign.

Affiliated Agency: 72 & Sunny - Creative

Credits: TRUTH - Robin Koval, Chief Executive Officer - Eric Asche, Chief Marketing Officer - Nicole Dorrler, SVP, Marketing - Jasmin Malone, Managing Director, Marketing - Dionisios Favatas, Managing Director, Marketing MEDIA ASSEMBLY - David Pinto-Carpenter, VP Group Director Integrated Communications - Linda Platt, SVP, Video Investment - Will Flohr, Associate Director, Integrated Communications 72 & SUNNY - Danielle Gard, Brand Director - Kasia Molenda, Strategy Director - Marc Pardy, Strategy Director - Jourdan Merkow, Sr. Brand Manager - Monica Lynn, Brand Coordinator

Apparel/Fashion

Vineyard Vines and January Digital achieve +185% revenue growth at +92% higher ROI with deep audience segmentation and targeting by January Digital for Vineyard Vines

Vineyard Vines was looking to boost its holiday sales. January Digital used a creative, data-led approach to parse through historical purchase data to build image-driven social campaigns tied to a customer's previous behavior. This innovative audience segmentation and targeting methodology allowed the company to more rapidly close the sales cycle by delivering anticipatory messaging and visuals that aligned with the prediction. Results? Paid social revenue grew 185% while ROI topped 92% YoY. Much more bang for the buck!

Credits: Vic Drabicky Title: Founder & CEO Company: January Digital Jared Smith Title: Manager, Strategy & Service Company: January Digital Kyra Serio Title: Senior Coordinator, Strategy & Service Company: January Digital

Chico’s #HowBoldAreYou by m/SIX for Chico’s

Chico's had a problem. Customers thought of the brand as being only for old women. M/SIX turned old on its head with a campaign that focused on women's boldness. The company developed an interactive tool that allows shoppers to create their own “Bold Digital Tee.” Women upload a photo of themselves in a blank t-shirt and then overlay an age sticker, creating shirts for sharing on social media. Results? Brand was lift up by 35% and future intent up 36% among target audiences.

Affiliated Agency: The&Partnership, Creative Agency

Credits: - Ilana Nolte, President, m/SIX North America - Jo Zmood, Managing Director m/SIX North America - Jacqueline Puzo, Senior Partner, m/SIX North America - Renee Knowles, Strategy Lead, The&Partnership - Wil Boudreau, CCO, The&Partnership - Michael Ashton, Creative Director, The&Partnership - Victoria Davies, Managing Partner, The&Partnership - Natasha Maasri, Creative Director, The&Partnership - Liz Vik, Account Director, The&Partnership

Automotive: Campaign

2018 Bridgestone Performance Institute by Publicis.Sapient for Bridgestone Americas Tire Operations, LLC

Publicis.Sapient offered a unique twist on Olympic Games advertising for Bridgestone. In order to further cement their status as a leading global tire brand, the agency created a unique digital hub centered around five charismatic U.S. Olympic hopefuls and the idea of “clutch performance”—the defining moment that makes the difference in competition and on the road. Lighthearted content was a hit, with an average time per site visit of over 10 minutes. Bridgestone’s social channels earned over 200 million total impressions.

Credits: Publicis.Sapient Moritz Bosselmann: Group Creative Director Steve Laing: Creative Director Keefe Justice: Associate Creative Director/Copywriter Arien Holden: Sr. Art Director Keith Oh: Sr. Designer

Racing the Sun by Courageous Studios for Volvo

Courageous Studios’ campaign for the Volvo XC60 launch was aligned with a once-in-a-generation moment of celestial transformation with global intrigue: the 2017 total solar eclipse. “Racing the Sun” enabled anyone to follow the event through their phone, tablet, or computer. The live VR video on CNN had 24 million video starts, making it the most watched live VR experience in history, setting a Guiness world record. The campaign created more than 1.03 billion earned media impressions and over 164 pieces of coverage.

Affiliated Agency: Grey (creative agency) Mindshare (media agency)

Credits: Courageous Studios: DIRECTOR - Michael Southworth DIRECTOR - Nick Brennan DIRECTOR - Mahala Gaylord DIRECTOR - Rich Butterworth PRODUCER - Lindsay Washick PRODUCER - David Michaeal ASSOCIATE PRODUCER - Elizabeth Mackenzie DESIGN - Sean Brown DESIGN- Andrew Landowski DESIGN - Marites Algones EDITOR - Brad Kimbrough EXECUTIVE PRODUCER - Michal Shapira AD SALES - Brendan Mahoney AD SALES - Ryan Gould AD SALES - Leslie Picard AD SALES - Lindsey Freedman SOCIAL - Royi Gavrielov SOCIAL - Brad Jones SOCIAL - Emely Deleon GROUP CREATIVE DIRECTOR - Otto Bell DIRECTOR/MARKETING - Dan Seith DIRECTOR/MARKETING - Brittney Smith DIRECTOR/MARKETING - Chris Kilroy DIRECTOR/MARKETING - Danielle Ward DIRECTOR/MARKETING - Karen Denice DIRECTOR/MARKETING - Rich Dool DIRECTOR/MARKETING - Tracy Ziemer DIRECTOR/MARKETING - Christopher Pardon DIRECTOR/MARKETING - Nuna Charafeddine DIRECTOR/MARKETING - Twyla Huang-DiSimone DIRECTOR/MARKETING - Anna Mejorada DIRECTOR/MARKETING - Paige Westin Grey: WW CHIEF CREATIVE OFFICER - John Patroulis EVP, ACCOUNT DIRECTOR - Janique Helson EXECUTIVE CREATIVE DIRECTOR - Matt O'Rourke VP, ACCOUNT SUPERVISOR - Dario Cosmelli ASSOC CREATIVE DIRECTOR - Neil MacLean ASSOC CREATIVE DIRECTOR - Nathan Archambault COPYWRITER - Kelsey Frtiz ART DIRECTOR - Haley Buchner COPY WRITER - Anne Lacy ART DIRECTOR - Megan Curry PROJECT MANAGER - Laura Mawn ACCOUNT EXECUTIVE - Hannah Melton PLANNING - Eileen Zhao Mindshare: MEDIA STRATEGY - Frank Puma MEDIA STRATEGY - Molly Kadish PUBLIC RELATIONS - Dan Lantowski EXECUTIVE - Jason Farkas SPECIAL EVENTS - Kate Lunger SPECIAL EVENTS - Jason Holterhaus SPECIAL EVENTS - John Tortora SPECIAL EVENTS - Kara Manry SPECIAL EVENTS - Alex Miran SPECIAL EVENTS - Steve Dolce SPECIAL EVENTS - Stepahnie Gallman SPECIAL EVENTS - Eileen McMenamin SPECIAL EVENTS - Emily Rust

Road to Coachella by Mirrored Media for BMW

Mirrored Media’s Road to Coachella campaign for BMW seamlessly blended music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella. This year’s Road to Coachella focused on a creative partnership with John Gourley of the Grammy-winning multi-platinum group Portugal. The Man. Gourley creates a one-of-a-kind design that was printed and wrapped on a fleet of BMW i’s. The effort garnered 882 million impressions over the two-week campaign.

Credits: Justin Lefkovitch - Executive Producer Manuel Donayre - Creative Director Nils Montan - Production Director Aaron Moreno - Activation Director Matt Skala - Onsite Coordinator Amy Castellano- Fleet Manager Davey Johnson - Producer Tayler Schaut - Executive Assistant Hunter Lyon - Director of Photography Daniel Waynick - Fleet Manager Elyse Frelinger - Photographer - Mirrored Media

Beverage (alcoholic)

Brand Awareness by London: Los Angeles for Total Wine and More

Using humor, Total Wine & More created spots that sent up wine affectation, noting great wine doesn’t have to be pricey, just awesome. In fact, “awe struck” anchored the integrated campaign, while billboards pushed affordability, such as “Champagne Taste on a Beer Budget?” for the 500+ store brand. Video vignettes for email, social media and the website pushed the message of mass selection and service. The campaign not only increased sales but educated consumers on pricing and value.

Credits: One Ninth, LLC: Jason Vallone (Partner and DP) and Jason Haffley (Partner)

Patrón Cocktail Lab by Publicis.Sapient for The Patrón Spirits Company

Patrón Cocktail Lab is the world’s first data-driven cocktail recommendation engine, complete with regional recipes and seasonal collections. To showcase the perfect cocktail, a mobile-first, cross-platform effort broadened customers’ perceptions of its premium tequila. Bartenders acted as brand evangelists, suggesting their own cocktail artistry by type, flavor and occasion. Not only did Patron sell five times more, it enjoyed a 105% rise in engagement. Wired named Patrón one of the 10 Best Amazon Skills and it’s the highest-rated skill on the Amazon Alexa platform.

Credits: Publicis.Sapient Vasan Sundar: VP of Technology Michelle Whitman: Group Experience Director Eva Neveau: Group Creative Director Todd Ziaja: Creative Director Beth Stone: Account Planning Director Kevin Lane: Associate Creative Director Emily Starolis: Senior Copywriter Mike Sakoonserksadee: Senior Art Director Parker Paul: Associate Motion Director Luther Himes: Senior Motion Director David Jameson: Senior Designer Luke Kiely: Designer Maxine Ramirez: Senior Content Strategist Hillary Oneslager: Experience Designer Praveen Modi: Senior Technical Architect Evelyn Chang: Senior Presentation Layer Engineer Henry Kean: Experience Engineer Jessie Bloede: Senior Client Partner Rachel Barber: Associate Director Project Management Hannah Barr: Associate Project Manager

Blueprint for Accomplishment by Media Hub for Rémy Martin

Classy is good any time — celebrating a new job or watching pro basketball. Rémy’s, which considers itself David to Hennessey’s Goliath, did a full-court press to reach customers. Dubbed achievers, the brand launched sophisticated customized display ads from ESPN’s site to out-of-home office elevators, pairing the cognac with success. The focus is men, so premium sites like GQ and Forbes were targeted. Click-through rates surpassed benchmarks. Thespiritsbusiness.com ranked Rémy’s fifth out of the top 10 spirits brands. Hennessey didn’t make the list. Sweet!

Credits: Jamie Dorfman VP, Group Media Director Mediahub Greg Cavaluzzo Associate Media Director Mediahub Samara Gerard Media Supervisor Mediahub Alyssa Greene Media Planner Mediahub

Beverage (non-alcoholic)

SUJA: Living Media by Exverus Media for SUJA Juice

Suja Juice worked with Exverus Media on a “living media” campaign, to reach young adults who are not big consumers of traditional media. They designed a fifty-foot “living wall” in an LA intersection, with a graphic of a Suja bottle spilling out real plants that continued to grow throughout the campaign. Another “kale wings” wall was designed for selfies and social sharing. Over 1,000 seed packets were put up for consumers to take. While media was live, the campaign resulted in 16% lift in sales.

Affiliated Agency: Humanaut (Creative), NPRP/Roots 3 (Concepting/Execution)

Credits: Talia Arnold, Head of Strategy, Exverus Media Anna Elema, Media Planning, Exverus Media Adrienne Holthaus, Group Director, Exverus Media Jack Win, Head Operations, Exverus Media William Durrant, MD, Exverus Media David Littlejohn, Chief Creative Officer, Humanaut Andrew Clark, Chief Strategist, Humanaut Michelle Sturgis, Account Supervisor, Humanaut Greg Rose, Marketing, SUJA Jennie Hughes, Marketing, SUJA John Hoover, NPRP Media Sara Wyer, Roots3 Media Lauren Winters, NPRP Media Brad Magers, NPRP Media

Torani Summer Social Campaign by Ready State for Torani

Torani worked with Ready State to showcase its summer flavors of syrups, from coconut to pineapple. The agency created a series of festive social posts, such as a recipe video shared on Instagram to make a spritzer with raspberry and lime syrup. Another features a bright, summery photo of a frozen popsicle using Torani's watermelon syrup. Ready State says the campaign increased the number of followers for the brand.

Credits: David Wong, Photographer and Art Director at Ready State Maddie Ritchie, Copywriter at Ready State Jennifer Morimoto, Senior Manager, Digital Marketing at Torani

Business-to-Business Campaigns

Set the Page Free by Xerox for Xerox

Using 14 famous writers, like Joyce Carol Oates, to discuss the modern workplace is clever. Associating them with the 21st-century Xerox, which employs digital technologies to improve work, is novel. The modern workplace is not a specific place; communication happens everywhere. Xerox used a multichannel campaign, replete with sly humor, to make that point. It also optimized social to maximize reach. The effort yielded a .40% click-thru-rate, three times Xerox benchmarks and a 20% lift in engagement on the company’s site. Copy that.

Affiliated Agency: Wavemaker / Young & Rubicam

Credits: Barbara Basney, Xerox – VP Global Brand, Advertising and Media John Fredette, Xerox – Director, Global Advertising & Paid Media Linda Bandith – XEROX, Manager, Digital Advertising Britta Dahl, Xerox – VP, Account Managing Director Fern Cohen, Xerox – Executive Creative Director Margot Owett, Xerox – Executive Creative Director Jacob Gould, Wavemaker Hannah Miller, Wavemaker Montana Allen, Wavemaker

Shutterstock Creative Trends 2018 by Shutterstock for Shutterstock

Images are powerful — and Shutterstock’s 200 million images showcase a vast array of subjects. Shutterstock’s 2018 colorful Creative Trends report couples data and analysis to forecast trends in the year ahead, pop culture to politics, nature to space. It identifies 11 major styles that will influence creative direction across images, videos and music. To date, the infographic has earned 218,000 pageviews, 194,000 unique sessions and thousands of visits to the Shutterstock site. What is more captivating than knowledge?

Credits: Flo Lau, Art Director, Shutterstock Ellie Innis, Editor, Content Marketing, Shutterstock Graeme Allister, Managing Copywriter, Shutterstock Andy LaViolette, Senior Video Editor, Shutterstock Robyn Lange, Curator, Shutterstock Jackelyne Castillo, Digital Designer, Shutterstock

Culture Manual by BASIC for BASIC

Basic is branding and design agency that makes, in the CEO’s words, “dope s**t people love.” But to prove it to staffers, it created its own culture manual. The idea was to regain its edge and create a traditional employee handbook for the digital age, presented in a simple straightforward way – FAQs to company values. “Be professional” sounds basic, but kudos to any company that relays, in a cool way: pull your weight, kill your ego and help struggling colleagues.

Affiliated Agency: BASIC

Credits: The team at BASIC

Consumer Packaged Goods

SUJA: Living Media by Exverus Media for SUJA Juice

Although thousands of influencers support SUJA Juice via social media, the brand needed to get them to do more than 'like' its Facebook page. Targeting its core fanbase, the brand posted a California billboard featuring real kale. It first achieved Instagram fame when people became unpaid brand ambassadors resulting in a 60X increase in social media engagements and +33% in web visits year over year. Then these kale fans bought the product, leading to a +5% increase in sales.

Affiliated Agency: Humanaut (Creative), NPRP/Roots 3 (Concepting/Execution)

Credits: Talia Arnold, Head of Strategy, Exverus Media Anna Elema, Media Planning, Exverus Media Adrienne Holthaus, Group Director, Exverus Media Jack Win, Head Operations, Exverus Media William Durrant, MD, Exverus Media David Littlejohn, Chief Creative Officer, Humanaut Andrew Clark, Chief Strategist, Humanaut Michelle Sturgis, Account Supervisor, Humanaut Greg Rose, Marketing, SUJA Jennie Hughes, Marketing, SUJA John Hoover, NPRP Media Sara Wyer, Roots3 Media Lauren Winters, NPRP Media Brad Magers, NPRP Media

Holiday 2017 by R&R Partners for La Brea Bakery

La Brea Bakery (LBB) used the holidays to entice female foodies 35-54 know about its artisan breads within grocery stores. Digital media ran in sixteen markets — Seattle and San Francisco, while the Tasting Table partnership distributed custom recipe video, hosted three influencer events, supplemented with video and display media. There were programmatic, paid search and paid social media. The campaign drove 314MM impressions, 237k+ social engagements, 50k+ coupon/store locator engagements. LBB saw a 6.4% sales increase in targeted markets; +1.9% sales spike nationally.

Affiliated Agency: Haberman Modern Storytellers

Credits: Fletcher Whitwell, SVP Media & Publishing/Managing Director Joan Jungblut, Corporate Media Director John Osborne, Associate Media Director Michael Catalano, Media Supervisor Lauren Medina, Senior Programmatic Specialist Jacki Dinger, Assistant Media Planner/Buyer

HEINZ® MAYOCHUP TM sauce by Starcom for The Kraft Heinz Company / HEINZ® MAYOCHUP TM sauce

After a DIY condiment combining mayo and ketchup went viral, Heinz told Twitter that it would bring the product to market if 500,000 people voted yes; 55% of a million voters did so; a +9% engagement rate, the top voted media poll by an advertiser to-date. Then, Heinz asked social media about names. A single tweet garnered 2.3 billion earned impressions. Mayochup will soon arrive at grocers with “As Seen on Twitter” on displays. 92 varieties of Twitter-suggested names will be available online.

Affiliated Agency: Twitter, VML, Olson, Kraft Heinz

Credits: -

Entertainment: Movies

Jumanji: Welcome To The Jungle by Fox Networks Group / true[X] for Sony Pictures

The Fox Networks Group and true[X] helped Sony Pictures increase awareness for the sequel of Jumanji: Welcome to the Jungle on mobile, desktop and connected TV devices by giving viewers the option to opt-out of advertisements during the show if they interacted with characters for a minimum of 30 seconds. In those 30 seconds, users could watch movie trailers while exploring characters’ strengths, weaknesses, and bios. Engagement rates rose. Viewers spent an average of 57 seconds in the unit and interacted an average of 2.5 times.

Affiliated Agency: Universal McCann (media)

Credits: Carrie Rothenberg, VP Investment Partner, Universal McCann David Weiss, VP Investment Partner, Universal McCann Brendan Morris, Digital Account Manager, FOX Aleksandra Savic, Sr. Creative Strategist, true[X] Matt Gallo, Sr. Art Director, true[X]

Going From the Small Screen to the Big Screen by S4M for Sony Pictures

Sony Pictures, S4M, and IPG Mediabrands partnered for the movie pre-launch of The Dark Tower to increase awareness and encourage engagement with trailers. It targeted people within 500 meters of cinemas in Singapore screening the movie. Based on real-time location, users saw the address of the nearest theater with the next showing and were able to buy tickets to the show. The campaign reached 2 million mobile users. About 67% watched the entire trailer. More than 24,000 clicked to book tickets, delivering 1.2% conversion rate.

Affiliated Agency: IPG Mediabrands (Media Agency)

Credits: James Rogers – Managing Director APAC, S4M Irene Tay – Marketing Director, Sony Pictures Releasing Singapore Pte Ltd Ivan Lian – Client Manager, IPG Mediabrands

Pitch Perfect 3 - Merry Pitchmas from VH1 by Viacom Velocity for Universal Pictures

Universal Pictures, with help from Viacom Velocity, used nine network talents across three VH1 franchises to showcase its network of personalities and musical talent. The spot placed Pitch Perfect 3 at the center with a lip sync to an updated the version of “Do You Hear What I Hear” for the holiday season. Fans took to twitter using #VH1RiffOff. The campaign generated 24 unique social posts resulting in more than 2M views. The promotion generated nearly 8M impressions across social and 196K total social engagements.

Credits: Director – Dayo Harewood VP, Marketing and Branded Content – Lesley Kantor VP, Marketing and Branded Content – Allison Zerden Manager, Marketing and Branded Content – Alex Kirk Manager, Marketing and Branded Content – Alexandra Woog Creative Director – Todd MacMillan Director of Production – Jerelyn Orlandi Coordinator, Marketing and Branded Content – Libba Smith VH1, Social Media Coordinator – Sarita Nauth Designer – Bryan Honig

Entertainment: Games/Music/TV/Other

The Looming Tower by Courageous Studios for Hulu

To promote Hulu’s “The Looming Tower” -- which mixes real history with dramatization to explore the rise of Osama bin Laden, Al Qaeda, and the September 11, 2001 terror attacks -- Courageous Studios and Hulu created an interactive timeline showcasing notable events in the lead-up and the aftermath of September 11th. The campaign delivered 5.11 million impressions, 944,000 views and an average time of more than 13 minutes spent on the page.

Affiliated Agency: Courageous Studios (Lead Entrant, Content Development) HULU (brand) Universal McCann (Media Agency)

Credits: Courageous Studios Hulu Universal McCann

Top Chef Delivers with Robots by Bravo for Bravo

Bravo promoted Top Chef Season Fifteen by partnering with Postmates to launch a robot delivery service in Los Angeles. For three days before the premiere, Top Chef-branded robots delivering more than 11,5000 meals to people including celebrities like Josh Altman ("Million Dollar Listing LA"). Postmates app users awaiting deliveries were shown trailers for the upcoming season, and Top Chef host Padma Lakshmi showed app users what to expect from their robot deliveries. The three-day promotion garnered more than 73 million impressions.

Affiliated Agency: N/A

Credits: Maria DeLuca, SVP Consumer Marketing, Bravo Shalina Mansharamani, Senior Director Consumer Marketing, Bravo Laura Lefever, Client Partner, Essence Nicole Winter, Group Planning Director, Essence

Yellowstone by Paramount Network for Paramount Network

To promote the new series "Yellowstone," Viacom partnered with National Geographic, which displayed photos of Montana taken by David Guttenfelder on National Geographic's digital and social platforms. The content garnered more than 450,000 engagements. The magazine Vanity Fair also visited the "Yellowstone" set and released a video featuring Kevin Costner, who stars in the show. New York Media's Vulture also produced a custom interactive feature that showcased the characters and power dynamics in the series.

Affiliated Agency: Horizon Media - Media Planning

Credits: Anhelo Reyes - SVP, Brand Marketing Amanda Brass - VP, Brand Marketing Sam Polifka - Director, Brand Marketing Charles Bozik - Coordinator, Brand Marketing

Fashion/Beauty/Cosmetics: Campaign

Power Faces - CoverGirl x Refinery29 by Refinery29 for Covergirl

Refinery29’s in-house branded content team created a video-focused, co-branded content campaign with CoverGirl, in partnership with Zenith, for its Vitalist Healthy Elixir product. With a number of custom videos for social channels and the Refinery29 site, a branded editorial franchise and first-person narratives from a diverse group of beauty influencers, the campaign successfully integrates the product into a wider message of self-acceptance and female empowerment. The campaign drove over 94,000 clicks to CoverGirl’s products on amazon.com.

Affiliated Agency: Zenith

Credits: Refinery29 branded content team

Gucci Bloom by COTY & Collectively for Gucci Beauty for COTY for Gucci Beauty

Gucci Beauty worked with COTY & Collective to market the launch of its new fragrance, Gucci Bloom. They tapped artists who work in mediums like paint, illustration, photography and floral design - who have hundreds of thousands of social followers and digital reach. Gucci Beauty commissioned original artwork from the artists, sharing the collection of feminine pieces with over 50 social posts across Instagram and Facebook. The campaign primed audiences with sneak peeks of the creative processes behind the branded art.

Credits: Full list to come upon nomination.

Financial Services

The Joy Index by GroupeConnect & Starcom for Bank of America Travel Rewards Credit Card

GroupeConnect and Starcom’s campaign for the Bank of America Travel Rewards Card helped bring the joy back to travel. Enter happiness experts Gretchen Rubin and Shawn Achor and the Joy Index, a science-backed methodology for measuring travel joy. This first-of-its-kind index developed with Condé Nast Traveler looked at travel experiences shown to boost mood. The average user spent 80 seconds in the Joy Index hub. The social videos were watched 23.2M times. BofA experienced a 10.6% boost in Rewards Card consideration.

Affiliated Agency: 23 Stories, Conde Nast

Credits: -

Retirement Community by Fast Company for John Hancock

Fast Company took a novel approach to drive home the realities of retiring in a campaign for John Hancock aimed at adults 25 to 44. The effort featured a five-episode series where HBO comedians Pete Holmes and Jamie Lee are challenged to live as retirees. The campaign reached 3.1M unique adults and delivered 54.5M impressions, 23.8M video views, 205.6K site visits, and 112.4K site conversions. In addition to paid impressions, the program delivered an additional 10.3M earned impressions and 1,400 mentions in social.

Affiliated Agency: Heat

Credits: Scott Mebus, VP of Entertainment, Fast Company David Cohen, Director/Producer, Fast Company Sandra Pasquariello, Director of Production, Fast Company Lee Havlicek, Custom Video Producer, Fast Company Chrissie Lamond, Creative Direction, Fast Company Caitlin McLaughlin, Event Production, Fast Company Evan Slater, ECD, Heat Dan Smith, Sr AD< Heat

The Unsung by Giant Spoon & Johannes Leonardo for MassMutual

Giant Spoon took on country’s negativity and divisiveness in “The Unsung,” a poignant campaign for MassMutual featuring six stories of unsung heroes. A two-minute d film wove the stories together to the iconic song “I’ll Stand by You,” ran on CNN’s Great Big Story while documentaries appeared on a microsite. MassMutual broadcast a two-minute live ad on CNN New Year’s Eve programming. The effort delivered a 400% increase in website traffic, 43% lift in brand searches and garnered 53MM video views.

Affiliated Agency: Radical Media, film production; Squeak E. Clean, post-production

Credits: Trevor Guthrie, Co-Founder, Giant Spoon Laura Correnti, Partner, Giant Spoon Justine Lyn, VP, Media, Giant Spoon Paul Baranda, Associate Director, Account Management, Giant Spoon Caleb Smith, Director of Brand Management, Giant Spoon Derek Lu, Associate Media Director, Giant Spoon Walker Schiff, Junior Strategist, Giant Spoon Jennifer Halloran, Head of Brand and Advertising, MassMutual Kristin Lane, Head of Brand Activation & Engagement, MassMutual Colin Browning, Head of Social Media, MassMutual Christa Spengemen, Advertising Director, MassMutual Liz Dorrance, Content Director, MassMutual Emily Wilcox, Head of Account Management, Johannes Leonardo Mark Aronson, Head of Strategy, Johannes Leonardo Mary Bakarich, Strategy Director, Johannes Leonardo Megan Piro, Head of Communications Planning, Johannes Leonardo Kate Behne, Account Director, Johannes Leonardo Lily Shelmerdine, Account Supervisor, Johannes Leonardo Joel Bebasa, Assistant Account Executive, Johannes Leonardo Otto Bell, Chief Creative Officer, CNN’s Courageous Studio Lindsay Washick, Director of Production, CNN’s Courageous Studio Steve Dolce, Production Lead, CNN’s Courageous Studio David Walton Smith, Director, CNN’s Courageous Studio Michael Southworth, Director, CNN’s Courageous Studio Nick Brennan, Director/Producer, CNN’s Courageous Studio Richard Butterworth, Video Director, CNN’s Courageous Studio Owen Hamilton, Director of Photography, CNN’s Courageous Studio Andrew Smith, Director of Photography, CNN’s Courageous Studio Paul Sundue, Creative Director, CNN’s Courageous Studio Umbreen Butt, Director Sam Spiegel, Director

Health/Wellness: Campaign

Walgreens Find Care Now Program 2018 by true[X] for Walgreens

True [X] helped Walgreens market its new “Find Care Now” service with an interactive campaign across digital video publishers like A&E and Turner. It let users skip commercial breaks if they spent :30 with the Walgreens ad. Users can click on friendly illustrations of a doctor or a therapist to go to an info page. The ad had a 28% CTR and the average user spent nearly double the minimum time with the ad. The campaign raised brand awareness by 14% (desktop users).

Credits: Leah Trevor, Sr. Account Director, true[X] Crystal Mozal, VP of Sales, Midwest true[X] Nikki Koppers, Creative Strategist, true[X] Hannah Kim, Designer, true[X] Jonathan Zajdman, Art Director, true[X] John Mathis, Interactive Producer, true[X] Kathleen (Katie) Vogt, Sr. Manager, Supplier Direct Marketing, Walgreens Mary O'Neil, Associate, Digital Marketing Strategy, Walgreens Robyn Feldmar, Sr. Analyst, Paid Search, Walgreens Erika Grinius, Sr. Manager, Digital Marketing Strategy, Walgreens

You. Better. by Mindgruve for MDVIP

The bold message of this MDVIP campaign by Mindgruve gets right to the point: you’re better off with healthcare. The “You. Better.” ads show an unhealthy woman come across a healthier, alternate version of herself. The doomsday approach captures a viewer’s attention and sense of urgency. Distributed across connected TV, pre-roll, programmatic display, search and email, the campaign saw a 15% brand lift, a 47% increase in leads and a 29% boost in incremental “sales.”

Affiliated Agency: Tallgrass Production Studio

Credits: Clint Walden: Executive Creative Director - Mindgruve, Colin Ayres: Creative Director - Mindgruve, Daryl Daley: Senior Designer - Mindgruve

Inside Out by Mindgruve for Neurocore

The colorful, dynamic animations in the Neurocore campaign by Mindgruve peek inside the brain, successfully explaining to consumers in an informative, pleasant way what neuroscience is and its usefulness in treating medical conditions like ADHD and sleep disorders. The video, banner and social ads are personalized based on a wide variety of data, including medical condition, zip code, insurance coverage and age. Since launch, the brand has seen a 195% increase in leads and a 67% increase in scheduled assessments attributed to paid media.

Credits: Clint Walden: Executive Creative Director - Mindgruve, Colin Ayres: Creative Director - Mindgruve, Daryl Daley: Senior Designer - Mindgruve, Michael Tussey: Art Director - Mindgruve, Erik Sena: Junior Copywriter - Mindgruve, Chris Anderson: Motion Designer - anderson.tv

House/Home Campaign

SnappSearch by SnappSearch.com for William Pitt Sothebys

Incorporating a video module designed to promote engagement with prospective clients, SnappSearch developed an interactive billboard ad unit with a property search engine for realtor William Pitt Sothebys. The platform allows users to search all company listings from the top of NYTimes.com/realestate and then see properties that meet their criteria, complete with contact details so users can connect directly with agents. William Pitt says the unit significantly reduced production costs and time to market, providing better lead generation, real-time consumer search and listing view insights.

Credits: Monique Rafferty- Director of Marketing William Pitt Sotheby International Jillian Krumholtz- Graphic Designer William Pitt Sothebys International John Marshall - President & Founder SnappSearch.com

Starlight Homes - Business Growth 2017-2018 by Search Discovery for Starlight Homes

Search Discovery helped launch home builder Starlight Homes with a full-funnel marketing approach focused on search tactics, aimed at garnering high-quality leads of in-market home buyers to drive new home sales. The program exceeded first annual sales goals by 25%, and brought in 655,000+ new users to starlighthomes.com. The number of organic search visitors grew +129%, and cost per lead became more efficient, with a program decrease of -53%. And the brand's parent company moved up two spots in the Top Builders of 2018 list.

Affiliated Agency: Definition6 - Website Design & Creative Agency, DXM - Creative Ad Agency

Credits: Zach Chahalis - Sr. SEO Technical Manager, Ashley Brock - Sr. Digital Marketing Analyst, Lisa Altshul - Digital Marketing Analyst, Anna Reed - Sr. Analyst, Jessica Dickson - Analytics Manager

HeathCeramics.com by BASIC for Heath Ceramics

BASIC Agency teamed up with Heath Ceramics’ internal team to build an ecommerce platform that brings the company’s handcrafted story forward, with a new site framework that delivered brand building, revenue growth, and operational efficiencies. To drive the commerce aspect, the company rethought the user journey, allowing users open exploration between product categories, while creating focus once they’ve entered a category. Visual hierarchy and category routing has also been leveraged to build on new user behaviors inspired by key traffic sources like editorial blogs.

Affiliated Agency: BASIC

Credits: The team at BASIC

Pharma/Health/Wellness: Campaign

“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq

Pathway’s “Keep on Dancing” campaign for Astellas Pharma US Inc.’s Myrbetriq feels as natural as the dance moves its star, Lea Thompson, shows off on “Dancing With The Stars.” Thompson's story aligned perfectly with the challenges of overactive bladder sufferers. The TV show was an outstanding choice to hit the target of women ages 35-65. Social media, a live online experience, a sweepstakes, along with a three-hour takeover of seven large digital billboards in Times Square resulted in huge awareness for the brand.

Affiliated Agency: FCB Health (offline creative), Katalyst (online creative) and Golin (PR)

Credits: - Wendy Arnon, President, Pathway - Eileen Wrobel-Katz, Managing Director, Pathway - Janet Barnard, Group Account Director, Pathway - Linda Shapiro, Group Director, Pathway - Ryan Mihalik, Director Urology Patient Marketing, Astellas Pharma US, Inc. - John Colucci, Assistant Director, Urology Marketing, Astellas Pharma US, Inc.

Restaurants

Jack vs. Martha by iProspect for Jack in the Box

The campaign for Jack in the Box featured Martha Stewart battling "Jack" across Twitter, Facebook and Instagram. The campaign drew on a Super Bowl ad that showed "Jack" and Martha Stewart at odds over her claim that her chicken sandwich couldn't be found at a fast food establishment. The social media fight ended with Martha and Jack reconciling, and her promoting the sandwich. The effort garnered more than 14,000 mentions from the feud's fans, and more than 20 million impressions.

Credits: -Jess Moncado, Manager Social Media, iProspect -Morgan Perry, Senior Associate, iProspect -Michael Arutyunyan, Lead, iProspect -Morgan Higgins, PR Social Media Specialist, Jack in the Box -Adrienne Ingoldt, VP of Marketing Communications, Jack in the Box -Fernando Diaz, Director of Media, Jack in the Box -Sheena Dougher, Senior Manager of Integrated Marketing Communications, Jack in the Box

IHOP: Flipping The Script On A Souring Sales Story by Initiative & Droga5 for IHOP

Initiative and Droga5 aimed to shift people's perceptions of IHOP as a spot for weekend breakfasts to an eatery for lunch, dinner and weekday breakfasts. The campaign, which included temporarily renaming the chain IHOb (for International House of Burgers), came after seven quarters of declining sales. Ads were targeted based on data from a variety of sources, including Alphonso and GroundTruth. The first 10 days of the "IHOb" campaign resulted in more than 1.2 million tweets.

Affiliated Agency: DeVries Global - PR Agency

Credits: 1. Chief Marketing Officer, Brad Haley, IHOP 2. Vice President Marketing, Alisa Gmelich, IHOP 3. Executive Director Consumer Marketing, Michael McCarthy, IHOP 4. Executive Director Communications, Stephanie Peterson, IHOP 5. Chief Strategy Officer, Pele Cortizo-Burgess, Initiative 6. Managing Director Client Advice & Management, Robert Holtkamp, Initiative 7. Strategy Director, Daniel Landers, Initiative 8. Strategy Associate Director, Natalie Pidding, Initiative 9. Communications Design Director, Paul Gerlando, Initiative 10. Communications Design Manager, Lynlea Marino, Initiative 11. Communications Designer, Avery Geisler, Initiative 12. Associate Communications Designer, Jane Lu, Initiative 13. Digital Director, Brittany Mosley, Initiative 14. Digital Senior Negotiator, Chase Harding, Initiative 15. Digital Negotiator, Brian Thorn, Initiative 16. Digital Associate, Derek Kang, Initiative 17. Video Partnerships Director, Charles Kim, Initiative 18. Video Partnerships Associate Director, Kirsten Cole, Initiative 19. Video Partnerships Manager, Luis Tamayo, Initiative 20. Video Partnerships Negotiator, Jordan Toyama, Initiative 21. Video Partnerships Associate, Dylan Weber, Initiative 22. Head of Analytics, West Coast, Klaas Hommez, Initiative 23. Analytics Associate Director, Kaitlin Varner, Initiative 24. Communications Strategy Director, Elizabeth Hartley, Droga5 25. Senior Communications Strategist, Parks Middleton, Droga5 26. Creative Director, Daniel Kelly, Droga5 27. Creative Director, Todd Rone Parker, Droga5 28. Account Director, Lauren Tomlinson, Droga5 29. Group Strategy Director, Katy Alonzo, Droga5 30. Strategist, Alexandra Cohen, Droga5 31. Executive Creative Director, Scott Bell, Droga5 32. Senior Copywriter, Nicholas Bauman, Droga5 33. Senior Art Director, Christian Chico, Droga5 34. Data Strategy Director, Ryan Miller, Droga5 35. Data Strategist, Robert Cohen, Droga5 36. Account Manager, Giovanna Saffos, Droga5

4/20 by Starcom for Wingstop

The 4/20 "High-atus" campaign aimed to encourage people who celebrate "cannabis culture" by binge watching to take a break at Wingstop. The campaign included four 15-second spots that ran on Hulu. The campaign was extended across online video through re-targeting. Eighteen percent of viewers who say the first video saw all four. The campaign also involved sequential videos on linear cable, and an in-cinema ad that ran prior to the Super Troopers 2 premiere. The effort sparked 50,000 conversations on Twitter and 300,000 organic impressions.

Affiliated Agency: Barkely, Evolution Audio

Credits: -

Retail/E-Commerce

1 of 1 by PMG for Beats by Dre

For the launch of Beats Studio 3 Wireless noise-canceling headphones, PMG tapped about 100 of the most recognizable names and entertainers in music, sports and culture to help get the word out. Each of the stars was given an early version of the headphones, each personalized with the star’s particular mantra. On launch day, each star, one-by-one, revealed their unique photo with custom headphones on social, tagging the next star to participate. The chain ran all day and received 11 million engagement, with 282,000 mentions.

Affiliated Agency: AKQA

Credits: Nick Drabicky, Head of Agency Strategy, PMG Amanda Lisak, Global Account Supervisor, PMG Devon Rosenberry, Senior Social Account Lead, PMG

Ready for the Holidays by IKEA / Wavemaker for IKEA

Well-known furniture brand Ikea wanted to be positioned as a solution for helping consumers entertain family and friends during the holidays. With Wavemaker, Ikea built a content series for TV, print, digital and social focusing on hosting the in-laws, friends and children. Each story combined a recipe with a styling idea, leveraging experts from Food Network and HGTV. Visit intent increased to 39% and online furniture shopping consideration for Ikea rose 4%. A livestream generated more than 2,000 comments on social media.

Credits: Lynn Sladowski, Wavemaker Sarah Mclaughlin, Wavemaker Caroline Tran, Wavemaker Meei Chai, Wavemaker Ronen Benatar, Wavemaker Shanell Simmons, Wavemaker Chelsea Hartman, Wavemaker Joy Kelly, IKEA Kendra Ferguson, IKEA Marques Davis, IKEA Aaron Dean, IKEA Christine Whitehawk, IKEA Terry Martin, Ogilvy Esmeralda Arzola, Ogilvy Amy Podurgiel, Ketchum

Crealytics & Urban Outfitters - Cyber Monday 2017 by Crealytics for Urban Outfitters

Urban Outfitters tapped Crealytics to increase its paid search business for the year’s biggest shopping season. The objective was to drive revenue seven times greater than their investment without any historical data available. Using daily monitoring of campaigns to real-time adjust bids, identify early market trends for the Cyber Weekend, observe competitor discounts to help pinpoint where offers were competitive and dynamically adapt messaging requested by Urban Outfitters, Crealytics created a set of specific, relevant ads for the period. Budget was maintained and achieved 149% of target.

Credits: Magnus Potter, Account Director Dominic Sommer, Digital Marketing Manager Pierre Cazeneuve, Digital Marketing Manager

Sports/Live Events

Above The Noise by PMG for Beats by Dre

Attaching yourself to one of biggest fight events is a challenge -- especially if you are not a fight sponsor. This was Beats by Dre goal for the Conor McGregor-Floyd Mayweather contest. Beats developed a film featuring an Irish boy, Liam, and McGregor, both facing very big odds. With McGregor wearing the Beats headphones during training, the video gleaned 54 million views, as well as Beats picking up some 58,000 followers during the fight and 100,000 mentions. So... Technical Knock Out.

Credits: Nick Drabicky, Head of Agency Strategy, PMG Amanda Lisak, Global Account Supervisor, PMG Devon Rosenberry, Senior Social Account Lead, PMG

Fortnite Gets Lost in Space by Mediahub for Netflix

Bringing back a 50-year-old CBS show “Lost In Space” isn’t easy. But Netflix figured tagging onto some video game popularity could help the subscription service targeted families viewers. For Twitch’s big Fortnite, Netflix created its own Twitch Family Robinson for special video game content. Those streams besting Twitch’s branded content benchmarks--- 761,000 uniques; one million plus total views; 84,000 chat interactions and 86% lift in intent to watch “Lost in Space” when released. Not so lost.

Credits: Chris Lee Marketing Director Netflix Rose Russo Marketing Manager Netflix John Moore Global President Mediahub Sean Corcoran Executive Director, Americas Mediahub Christine Bradt SVP Group Media Director Mediahub Laurel Boyd SVP Director of R+D Lab Mediahub Alli Blender VP Associate Media Director Mediahub Simeon Edmunds VP Associate Director, R+D Lab Mediahub Laura Kelly Associate Media Director Mediahub Sydney Bernardo Senior Media Planner Mediahub

Snow Hill Climb by Mediahub for Harley-Davidson

Creating new live sporting events? A tough road to go. To resurrect Harley-Davidson after the 2009 collapse of the motorcycling business economy, it started up a new branded event for Winter X-Games: The Harley-Davidson Snow Hill Climb -- bike races up a frozen half-pipe. Results were a ripping success. Four times the broadcast reach, 74 times social reach, and 182,000 in social media engagements. Best sales in ten years. Much better than slapping a logo on someone’s skies. Hot rubber on cold ice.

Credits: Director Global Brand Content Scott Beck Harley-Davidson Manager Global Brand Content Jina Amaro Harley-Davidson Motorsports Lead Eric Jenson Harley-Davidson Senior Global Brand Analyst Alex Lorbieki Harley-Davidson Media Project Manager Jamie Kobar Harley-Davidson Sponsorship/Content/Multimedia Sales Nick Adams ESPN Television Account Executive Matt Slater ESPN SVP, creative Danielle Carney ESPN Vice President, Multimedia Sales & X Games Greg Rossi ESPN SVP Group Media Director Will Phipps Mediahub VP Associate Media Director Allan Apjohn Mediahub SVP Group Director Investment Activation Carrie Drinkwater Mediahub Associate Director of Video Investments Sarah Mandino Mediahub Senior Video Investment Buyer Lauren Barko Mediahub Associate Digital Media Director Dale Lee Mediahub Associate Media Director, Data Partners Adam Telian Mediahub Heather Malenshek VP Marketing Harley-Davidson Jim Nelson ECD Wolfes

Technology : Hardware

Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo

To showcase its smart home capabilities, an immersive interactive experience was created to let consumers vividly see and hear how Amazon Echo would work in a home. In a kitchen and living room setting, consumers could use voice commands with the ad to find TV shows or turn lights on and off, with the consumer seeing the actual action in the video. The engagement drove significant purchase intent of the Amazon Echo, with users spending an average of 57 seconds interacting with the unit.

Affiliated Agency: Rufus @ Initiative (Agency dedicated to Amazon), Joystick (Development)

Credits:

 

 

Caleb Windover - Senior Media Manager, Amazon Jordan Walker - Program Manager, Just Ask | XCM Cross Category & Channel Marketing Jeremiah Alavi - Supervisor, Rufus Davi Kong - Associate Director, Digital Partnerships, Rufus Sridevi Reddy - Negotiator, Digital Partnerships, Rufus Deniz Coker - Senior Interactive Producer, true[X] Caylin Gentry - Account Manager, true[X] Gena Schirer - Sales Director, true[X] Jordan Walker - Advertising Project Manager, Echo, Amazon Steiner Kierce - Freelance Senior Producer, Amazon Jimmy Pardi - Creative, Amazon Ryan Obermeier - Art Director, Amazon, Kim Merritt - Senior Creative Strategist, true[X], Jonathan Zajdman - Art Director, true[X], 

Andrew Olson - VP Account Management, true[X], Matthew Bauer - Sr. Director, Sales, true[X]

YOGA 920 - Eccentric Groomer Social Campaign by The Woo for Lenovo

To highlight the capabilities of the new Lenovo Yoga 920 laptop, the company built off its #NoMoreOfTheSame campaign by creating unexpected situations. The campaign involved a fantasy world in which an eccentric dog groomer used the Yoga 920 to give the furry clients new looks for dogs of various shapes and sizes. As a result, Lenovo gained record views, likes, comments and shares. Some of the fancy and comical dog grooming results showed the creativity that can come from using the laptop.

Affiliated Agency: N/A

Credits: Valerie Moizel- Executive Creative Director (The Woo), David Blacker - Creative Director (The Woo), Brandon Nicholas - Director (The Woo), Lorna Paul - Executive Producer (The Woo), Michelle Bujan - Senior Copywriter (The Woo)

The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics

Samsung Electronics wanted to feature the Super Slow-mo camera of the Galaxy S9 and S9+, so it turned to pets including surf champ pups, backpacking kitties and Instagram doggie stars. Three how-to videos by The Dodo highlighted the S9’s abilities to loop, swing and reverse as though the pets were teaching the viewers how to use the new phone’s features. The ad used special occasions like Mother’s Day, First Day of Summer and National Donut Day to create shareable moments. Purchase Intent rose to 60%.

Affiliated Agency: RGA (creative agency); Starcom UK (media agency)

Credits: Bob Geilla - Senior Creative Producer (Group Nine) Lilly Kanso - Senior Creative Producer (Group Nine) Yosef Johnson - SVP, BrandShop (Group Nine) Christian Tom - SVP (Group Nine) Danielle Weinstein - Account Manager (Group Nine) Arya Boghraty - Management Supervisor (RGA) Connor Keeshan - Client Services (RGA) Amie Diamond - Producer (RGA) Silvia Turnu - Global Activation Manager (Starcom UK) Mathilde Goyeneche - Global Planning & Activation Executive (Starcom UK) Danny Parra - Global Planning & Activation Director (Starcom UK) Michael Lee - Global Brand Marketing & Partnerships (Samsung)

Technology/Web Services

Next Wave by The Trade Desk for The Trade Desk

The Trade Desk’s Next Wave campaign used surfing culture to launch a suite of products, called Koa, helping advertisers to effectively plan, forecast and buy digital media. Conceptualizing AI as a surfboard riding through a sea of digital data, the campaign included stunning images and content for web, desktop, mobile, social and digital video executions. Launch videos generated 650,000 views across the company website, Facebook, Twitter, and YouTube. Industry and mainstream business media highlighted Next Wave with 300+ stories reaching over 50 million people globally.

Affiliated Agency: N/A

Credits: Jeff Green, CEO & Founder - The Trade Desk Susan Vobejda, CMO - The Trade Desk Jaclyn Ranere, VP, Global Brand Marketing - The Trade Desk Shana Hale, Creative Director - The Trade Desk Katie Seitz, Senior Director, Product Marketing - The Trade Desk Tomas Rodriguez, Product Marketing Director - The Trade Desk Jen Lee, Director, Global Event Marketing - The Trade Desk Kat Vesce, Marketing Director - The Trade Desk Lauren Wilson, Senior Manager, Digital Marketing - The Trade Desk Mason Burnham, Senior Director, Communications - The Trade Desk Meredith Hall, General Manager, Learning & Development - The Trade Desk Sebastian Gutierrez, Director, Marketing & Communications, EMEA - The Trade Desk

Code by WP Engine for WP Engine

WP Engine’s campaign, “Code,” illustrated a range of amazing digital experiences utilizing art (design) and science (code). You first experience a highly effective website, then appreciate the technical hard work and countless lines of code that make it work. Four creative concepts were agility (a runner), integration (a handshake), performance (a target), and intelligence (an eye) used in display, social, and video components. The campaign built as the year progressed to showcase the full range of WP Engine features. Site traffic increased by 261%.

Affiliated Agency: Sleek Machine, creative agency

Credits: Mary Ellen Dugan (CMO, WP Engine) David Fossas (Sr. Director Brand, WP Engine) Carley Thompson (Brand Manager, WP Engine) Elana Weinberg (Assoc. Creative Director, WP Engine) Killian Hagen (Advertising Copywriter, WP Engine) Tim Cawley (Co-Founder, Chief Creative Officers, Sleek Machine) Danielle Allwein (Account Director, Sleek Machine)

Bingeing by Goodby Silverstein & Partners for XFINITY

The Bingeing Campaign targeted streaming-besotted audiences, putting Xfinity at the core of binge-worthy cultural moments. TV Guide became a bingeing tool, sets of popular programs were configured into “show globes”. A line of Xfinity products improved bingeing experiences. “Watchathon” offered a free week of premium content on Xfinity X1. Streaming audiences were targeted to join the binge. Watchathon had over 77 million hours of content watched in one week. Vs. brand averages, the campaign increased social share by 174.3% and cost-per-acquisition rate lowered 34%.

Credits: Creative Agency: Goodby Silverstein & Partners Managing Partner: Leslie Barrett Group Account Director: Jason Bedecarre Account Director: Georgia Newton Account Manager: Madison Whitley Assistant Account Managers: Carmen Guan and Katherine Alders Brand Strategy Director: John Thorpe Brand Strategist: Madison Cameron Group Content Strategy Director: Nick Reggars Communication Strategy Director: Maren Severtson Communication Strategist: Jacob Sperla Junior Communication Strategist: Rosie Kerstetter Chief Creative Officer: Margaret Johnson Creative Directors: Jon Wolanske, Jens Waernes Associate Creative Directors: Craig Kind, Dan Grech, Eamonn Dixon Creatives: Matt Casey, Michael Kang, Ashley Crandall, Bradley Fletcher, Trevor Joplin, Eleanor Rask, Kinda Loughran, Miranda Lee, Joseph Orzynski, Serda Ursan Producers: Kateri McLucas, Cassie Gomrick, Danielle Riccardi Associate Producers: Jackie Kelly, Sammie Heston Print Producer: Noah Dasho Director of Project Management: Natalie Hummert Social Media Agency: Performics Senior Media Manager: Lauren Dubuque Media Agency: Spark Foundry Group Client Director: Rich Fuller VP Director, Digital: Randy Levine Senior Connections Associate: Michael Silvestri

Travel/Tourism Campaigns

Dundee: The Son of a Legend Returns Home by UM & Droga5 for Tourism Australia

Say g’day to a movie ad that wasn’t for a movie. That’s “Dundee: The Son of a Legend Returns Home.” It opens like a trailer, and we’re hooked — until the Super Bowl reveal. It’s an integrated campaign for Tourism Australia, not a sequel to Australia’s toughest guy. The next week saw a 35% growth in searches for flights, with an 83% increase in intent to book. Sharp and clever, the “Dundee” work sent-up a popular comedy and made Down Under the place to be.

Affiliated Agency: Media: UM New York & UM Sydney; Creative Agency: Droga5; PR: Kovert Creative; Production: Revolver/Will O'Rourke, Second Child, Biscuit Filmworks, Exile Editorial

Credits: Chris Colter, Strategy Lead, UM Sydney; Sophie Bingham, Group Account Director, UM Sydney; Sarina Ballauff, Digital Director, Global Business, UM Sydney; Ashleigh Krstanoski, Client Director, UM Sydney; Anthony Thomas, Digital Manager, UM Sydney; Danny Huynh, SVP Client Business Partner, UM New York; Nataly Cavagnaro, VP Group Partner, UM New York; Kari Lang, Portfolio Manager, UM New York; Jillian Irizarry, Senior Manager Investment, UM New York; Daniele Ashkenazy, Associate SEM & Social Director, UM New York; David Droga, Creative Chairman, Droga5; Chris Colliton, Creative Director, Droga5 Kevin Weir, Creative Director, Droga5; Jim Curtis, Associate Creative Director, Droga5; Ryan Fitzgerald, Associate Creative Director, Droga5; Devin Croda, Design Director, Droga5; Jen Lally, Designer, Droga5; Jesse Brihn, Co-Director of Film Production, Droga5; Andrew Slough, Executive Producer, Film, Droga5; Jocelyn Howard, Director of Business Affairs, Droga5; Alex Smith, Producer, Interactive, Droga5; Cliff Lewis, Director of Art Production, Droga5; Will Davie, Group Strategy Director, Droga5; Colleen Leddy, Head of Communications Strategy, Droga5; Delphine McKinley, Communications Strategy Director, Droga5; Hillary Fink, Senior Communications Strategist, Droga5; Janet Kim, Data Strategist, Droga5; Edward Rogers, Group Account Director, Droga5; Marissa Guerra, Account Director, Droga5; Annie Sherbon, Account Manager, Droga5; Jeff Winsper, Associate Account Manager, Droga5; Marianne Stefanowicz, Global Head of PR, Droga5; Danny Hernandez, PR Manager, Droga5; Steve Rogers, Director, Revolver/Will O'Rourke; Michael Ritchie, Managing Director, Revolver/Will O'Rourke; Pip Smart, Executive Producer, Revolver/Will O'Rourke; Russell Boyd, Director of Photography, Revolver/Will O'Rourke; Pete Sciberras, Editor, EXILE; Ted Royer, Chief Creative Officer, Droga5 Aaron Matys, Producer, Media, Droga5

Delta Air Lines & Aeromexico #EquipoNonStop by Delta Air Lines & Aeromexic Airo for Delta Air Lines

Hispanic Americans can reconnect with their cultural roots by revisiting them. And Delta Airlines and Aeromexico want to be their go-to airline of choice. The cross-platform campaign highlighted Mexican sports, cuisine and destinations as an easy way to connect friends and family. Some video micro-moments, #EquipoNonStop, were specially targeted to Mother’s Day, Mexico’s National Soccer Team Match, The World Cup and Father’s Day. The results drove brand engagement, while the campaign received 8.2 million total impressions, overcoming all the benchmarks across social and digital platforms.

Affiliated Agency: PHD Media and H Code

Credits:

Juan Carlos Rodela, General Manager, West Coast and US Hispanic Marketing Communications, Delta Air Lines, Juanita Velez, International Social Media Strategist, Delta Air Lines, Jeffrey Duque - Vice President, Studio, H Code, Diana Pieretti - Vice President, Studio, H Code, Elynor Collado - Integrated Digital Product Manager, H Code, Jose Salgado - Social Media & Influencer Manager, H Code, Levent Leo Büyükgüral - Sr. Creative Product Manager, H Code, Gerry Ramirez - Sr. Director, Client Services, H Code, Anna Campos - Sr. Account Manager, H Code, Mariana Magadan - Account Executive, H Code, 
Blake Belanger - VP of Sales, East, H Code, Jess Dumerve  - Product Marketing Manager, H Code, Angela Bennett - Director, Ad Operations, H Code, Alex Haluska - Ad Ops & Programmatic Media Buying Coordinator, H Code, Natasha Khajooei-Kermani, Strategy Supervisor, PHD, Emery Downes, Associate Director Of Strategy, PHD, Madison Pelchat, Strateist, PHD, Jordan Brown, PHD, Liz Huttner, Supervisor, Digital Investment, Tim McGavock, Digital Analyst, PHD, Josh Schultz, PHD, Katherine York, PHD.

 

 

San Diego Tourism Authority by MeringCarson for San Diego Tourism Authority

The social-first program, aimed at millennial travelers in Los Angeles and Phoenix, promoted the city’s allure via captivating photography. Whether exploring secret coves and sea life, hiking Mt. Woodson, savoring Asian foods or craft beers, San Diego positioned itself as special. To prove it, 47 videos pitched the city as a blissful, even delicious, capital. Some 97M video views and 544,000 site visits later, it’s official. The work clicked, achieving more than a 75% reach of target audiences on key platforms.

Credits: INDIVIDUAL CREDITS (MEDIA): John Mergen (Executive Media Director) Casey Soulies (Director of Digital Media) Jenine Vadillo (Media Supervisor) Kristen Filicia (Junior Media Planner) Kat Haro (Performance Marketing Manager) Ben Dutter (Performance Marketing Supervisor) Kate Bauer (Performance Marketing Planner)

Website Campaign

Turning Dreaming into Action – Reimagining P&O’s Online Experience by Publicis.Sapient for P&O Cruises Australia

P&O Cruises Australia lost the bulk of its sales when customers experienced choice anxiety. To overcome this, Publicis.Sapient created a web campaign that introduced new filters and options that limited the number of cruises to choose from. Interchangeable modules, a new homepage balancing the needs of the cruise line’s customers and groupings of identical itineraries, in addition to the introduction of a virtual concierge assistant, led to an increase in mobile revenue share from 10% to 40% and 17 out of 20 record-breaking sales days.

Credits: Publicis.Sapient Associate Creative Director Experience Design: Niklas Zillinger Senior Experience Designer: Bradley Weiss Senior Experience Designer: Massimo Nonis Design Lead: Marc Obieglo Senior Designer: Robert Mead Senior Designer: Jodan Cook Data Analytics & Personalisation: Jason Lam Data Analytics & Personalisation: Jason Fonseca Senior Project Manager: Kunal Bhatia Project Manager: Su Jang Client Partner: Joshua Slighting Client Partner: Brett Thompson

Digital Bartender by The Richards Group for DPSG / The Richards Group/ 7UP

To reach a millennial audience, The Richards Group created the 7UP Digital Bartender. The bartender turns any smartphone into a drink mixing tool without the need to use special equipment. The campaign featured exclusive videos showing how to create some of the most popular drinks. Custom content appeared across Facebook, Instagram, Snapchat and Pinterest, with videos popping up on YouTube and recipe sites. Over time, visits to the Digital Bartender tool increased time on site by 487.5%, with the strongest numbers showing up across social media.

Credits: The Richards Group - Brian Linder- Brand Creative/Art Director, Madison Miller- Brand Creative/Art Director,
Lynn Bossange- Brand Creative/Writer, Bennie Reed- Digital Strategy, Sean Donavan - Brand Management/Principal, Brian Edgin, Digital User Experience/User Experience Architect.

Texas Scottish Rite Hospital for Children, Website re-design by The Richards Group for Scottish Rite / The Richards Group

The Richards Group first created a brand campaign for Scottish Rite Hospital for Children before creating a website redesign for them in August of 2017. In order to tell the organization’s story, the group held stakeholder interviews, testing and research, created a cohesive information architecture and the transformed the approved web design requirements into a responsive site. Through branding and a better user experience, the site now significantly improved engagement with lower bounce rates and longer visitor sessions.

Affiliated Agency: RBMM - Creative, Richards Partners-PR

Credits: The Richards Group: - Gary Anderson - Alex Yap - Emily Sandord Richards Partners: - Elizabeth Clayton RBMM: - Jeff Barfoot - Geoff German

Website: Business-to-Business

Samsung Business .com Transformation by Publicis.Sapient for Samsung Business

Samsung’s business division’s story was getting lost in specs and hardware descriptions, not demonstrating the real impact Samsung solutions have on people’s lives. Leading with an organizing idea of ‘Beyond Hardware’, Publicis Sapient revamped over 100 pages to showcase how Samsung solutions transform businesses to help the people they serve. This repositioning increased eCommerce revenue by 152%, per site visits by 89% and business opportunity leads by 210%. The site has a modular design to showcase new products, partnerships and case studies.

Credits: Publicis.Sapient James King – Group Creative Director, Experience Aaron Travis – Creative Director, Experience Stephanie Pavin – Associate Creative Director, Copy Irene Kim – Visual Designer Sorae Lee – Visual Designer Joseph Lee – UX Designer

Corporate Website Relaunch by Huge for Thomson Reuters

Thomson Reuters’ web presence is the brand’s face to more than 1 million monthly visitors. Huge created a new global design system, platform and content strategy with one goal: to present Thomson Reuters as The Answer Company that enabled visitors to find the answers they could trust. Huge created a first-in-class site with a streamlined information architecture and highly visual graphics highlighting TR’s expertise while engaging users with conversational, approachable language. This thought leadership strategy drove significant business results.

Affiliated Agency: None

Credits: Huge: Chris Huban, Creative Director Cindy Leong, Lead designer Heiko Waechter, UX Dan Williams, Account lead Natalie Be'er, UX Saba McCoy, Project Management Thomson Reuters: Doug Allan, Product management Rob Chance, UX Melissa Mar, Lead designer Whitney Khan, Project management Rob Wright, Developer Paul Love, Developer Joel Leeman, Content strategist

BrandBeats by BASIC for BASIC

Basic launched Brandbeats Season 2, an agency podcast/microsite with curated tunes and industry views to spark conversation with students, peers, and other like-minded creatives and advertise Basic’s creative approach to client work through culture. Each playlist features a one-hour thought-leadership discussion. The responsive site is custom built using Craft CMS and utilizes subtle animations and smooth page transitions to provide a visual connection for users while they browse between episodes. An increase of over 50k listens from around the world has been achieved.

Affiliated Agency: BASIC

Credits: The team at BASIC

Best Relaunch of Causes/Charity/Non-Profit Organization Website

Look Inside by The Richards Group for American Bible Society/The Richards Group

The Richards Group was tasked with rebranding the Bible with the goal of increasing overall readership. The campaign strategy focused on changing Bible perceptions among curious people and engaging those consumers with relevant online Scripture content. Google searches determined the most prevalent questions around the Bible, which led to the creation of a mobile-first website with content, videos and links that addressed the questions. The result included bringing more than 49,000 unique users to the website, exposing thousands of new people to the Bible.

Credits: The Richards Group - Josh Phipps - Jon Lee - Jennifer Estorga

Fire Forensics: Claims and Evidence by Genuine for Underwriters Laboratories

Underwriters Laboratories (UL) wanted to create a hands-on digital platform to encourage middle school students to view science and engineering as an exciting opportunity to understand and solve problems around them. Working with the team at Genuine, they created XplorLabs, a virtual safety science learning platform that teaches students an understanding of fire, fire dynamics and fire behaviors so they can read a fire scene and build a claim of the fire’s location of origin and cause. Videos include examination of actual fires.

Credits: Jen Poirier, SVP Client Services Hal Evans, Account Director Joe Panepinto, SVP Director of Strategy Lauren Werner, Director User Experience Cara Guappone, Sr. Experience Designer Tim Dwyer, Sr. Visual Designer Liz Giuggio, Creative Director Stephen Potter, SVP, Creative Director Alex Morrow, Sr. Editor and Videographer Justin Poirier, Director of Video Jared Flynn, Sr. Motion Graphics Artist Joe Magner, Director of UI Patrick Connors, Sr. Developer Dan Morse, Sr. UI Developer Mike Norman, SVP Technology

Unicef Kid Power by Fresh Digital Group for UNICEF

UNICEF and Fresh Digital Group teamed to create Kid Power, a voice adventure skill for Amazon’s Alexa. The Alexa skill introduces to children to engaging with Alexa by integrating it with the current Kid Power brand platform. The voice skill uses Alexa, voice recordings, sound effects and music to add entertainment value. Children can take an audio adventure swinging on vines in a tropical forest, crossing rivers and climbing trees. At the completion of each adventure, users unlock food packets, promoting exercise and saving lives.

Credits: Doug Robinson, CEO of Fresh Digital Group Judy Robinson, CCO of Fresh Digital Group Tobes Kelly, Director

Website: Fashion/Beauty/Cosmetics

Dr. David Mabrie - Your Perfect Face by Etna Interactive for Mabrie Facial Cosmetic

Facial plastic surgeon Dr. David Mabrie worked with medical marketing company Etna Interactive to design a highly-visual, dynamic website. The site’s photo galleries clearly show the treatment stages of patients who received fillers from Dr. Mabrie - a more nuanced version of before-and-after photos with an interactive slider. The site has clean photography, a sleek, dark color scheme and clear text to show off patient reviews and testimonials. A well-edited video series with explainers on the procedure feature the doctor at work.

Credits: Dr. David Mabrie – Physician/Owner, Mabrie Facial Cosmetic Claudia Mabrie – Social Media Manager, Mabrie Facial Cosmetic Susan Cole – Practice Manager, Mabrie Facial Cosmetic Ryan Miller – CEO, Etna Interactive Anibal Suarez – Creative Director, Etna Interactive Shawn Hall – Senior Manager of Technology, Etna Interactive Jeri Marks – Copywriting Manager, Etna Interactive Michael Venia – Information Technology Supervisor, Etna Interactive Sara Stanger – Web Development Supervisor, Etna Interactive Kamil Baranowski – Web Architect, Etna Interactive Toni Douglass – Senior Graphic Designer, Etna Interactive Marcy Maretti – Senior Project Manager, Etna Interactive Ryan Koon – Web Developer, Etna Interactive

NerdSkincare.com by BASIC for Nerd Skincare

Nerd Skincare and the Basic team successfully give the skincare company a strong brand personality, with a fun, quirky website highlighting the benefits of the products. The bold graphics and pastel colors suit a millennial audience, as does the comedic 5-minute video ad on the site poking fun at adult acne while touting the benefits and science behind Nerd Skincare. Moving graphics bring attention to the products. Sections of the site devoted to skincare tips and reviews speak to the consumer.

Affiliated Agency: BASIC

Credits: The team at BASIC

Health/Wellness Website

Verywell by Verywell for Verywell

Verywell offers a welcome alternative to traditional, hyper-clinical health sites. As a source for reliable, comprehensive information on hundreds of health and wellness topics, users are able to make informed decisions about their health. As one of the largest ad-supported health destinations with more than 50,000 pieces of content, Verywell covers a spectrum of topics including medical conditions, fitness advice, nutrition, health insurance and pregnancy. Verywell has grown 51% becoming the sixth largest ad-supported property in its category, reaching 18MM unique visitors.

Affiliated Agency: N/A

Credits: Neil Vogel, CEO, Dotdash Rachel Berman, General Manager, Verywell Robert Parisi, General Manager, Verywell Dotdash Design Team

AetnaWeJoinYou.com by Group SJR for Aetna

Group SJR’s AetnaWeJoinYou.com is aimed at consumers. The effort includes multiple franchises that make emotional, authentic connections, give actionable advice and support, decode health care with jargon-free language and offer innovative, fresh approaches to wellness. To differentiate the site and bring the brand mission to life, each story used Aetna members and experts across the country. A team of writers, editors, producers and photographers traveled to over 20 cities to tell real, authentic stories of people’s journeys to better health.

Credits: Content Marketing (Aetna), Group SJR

IntrusiveThoughts.org by Intrusive Thoughts Inc. for Intrusive Thoughts Inc.

After 20 years of suffering in silence with undiagnosed OCD, Aaron Harvey turned to the internet for help. In his quest for answers, he noticed a lack of relatable online resources for people struggling with their mental health. IntrusiveThoughts.org brings together medical experts, designers, videographers, writers, developers and advocates to create a resource that humanizes the symptoms of OCD, celebrates the bravery of the community and helps sufferers get the treatment they deserve. It includes the first-ever OCD chatbot.

Credits: Aaron Harvey, founder, Intrusive Thoughts Inc. Rose Cartwright, writer, advocate and board member, Intrusive Thoughts Inc. Lauren O'Shaughnessy, head of content, Intrusive Thoughts Inc. Anastasia Kuznetsova, designer and board member, Intrusive Thoughts Inc. Jana Hoffman, writer, freelance Jonathan Lawoyin, digital marketing, freelance Tomasz Awgul, developer, freelance

Website; Retail/Restaurants

Zinus Website Redesign by Genuine for Zinus

Zinus was moving from an OEM to a DTC company and needed to have its website reflect the change. Genuine created an immersive ecommerce experience that pushed the limits of Shopify. The homepage navigation showcases what makes Zinus unique in order to provide comfortable mattresses at an affordable price. We also built a simple mattress quiz to help users choose the mattress best suited for their needs. One big result was Increased online conversion rates through DTC sales of $840K within the first month.

Affiliated Agency: Jack Morton

Credits: Kristen Todd, Sr. Producer Colby Cook, Director of UI Architecture Sarah Fuller, Associate Creative Director Jess Chow, Associate Director, Experience Design Mike Norman, SVP of Technology Chelsie Patterson, Account Supervisor Josh Hoekwater, VP, Group Account Director Ryan Coates, Sr. UI Developer Ryan Brooks, Sr. UI Developer Jared Flynn, Sr. Motion Graphics Artist Noah Zepponi, Sr. Account Executive, Jack Morton Nick Fasulo, Digital Strategist, Jack Morton

Little Giraffe Website by Cuker for Little Giraffe

With an increasingly online audience, Little Giraffe needed a mobile-responsive site, which Cuker developed by conveying the brand's high reputation among moms and gift-givers. They integrated branded content and editorial photos, enhanced merchandising and improved mobile payment options for a smoother checkout process. Results include a 70% YOY increase in mobile revenue, an 80% increase in mobile conversion rate, and a 26% YOY increase in site-wide revenue.

Credits: Aaron Cuker, CEO & Chief Creative Officer, Cuker Nikolaj Baer, Technical Director, Cuker Shelley Burns, Marketing Director, Cuker Jay Cruz, Creative Director, Cuker

NerdSkincare.com by BASIC for Nerd Skincare

Nerd needed to upgrade its brand image and BASIC sprang into action creating a new design that put the brand's unique personality up front and center. Distortions, illustrations, and candid photography “poke” fun at the annoyance of acne and brings education around bacteria to the fore. Results? The site has helped Nerd achieve double its conversion rate through the mobile and user-centric approach, and its average order value is up 40% as well.

Affiliated Agency: BASIC

Credits: The team at BASIC