MediaCom partnered with Volkswagen to prove that the Volkswagen Bug isn’t just for girls. The result, “Beetle Shark Cage,” a TV spot that put the Beetle in a place many guys wish they could be (maybe once)… swimming with the sharks. For the spot, which aired during Discovery Channel’s “Shark Week,” Volkswagen created a fully-operational underwater Beetle. This ‘shark observation cage’ and perfect replica of the iconic car was dropped into shark-infested waters, boosting male buyer sales in the process.

Credits: David Fasola, MediaCom, Managing Partner Adam Pincus, MediaCom, Director/Mediacom Beyond Advertising Sean Williamson, MediaCom, Communications Planning Director Justin Osborne, Volkswagen, Gm/Marketing Communications Matt Ian, Deutsch, Group Creative Director Michael Kadin, Deutsch, Group Creative Director Jerome Austria, Deutsch, Group Creative Director Kevin McCarthy, Discovery Channel, Director/Discovery Solutions Stacy Tobin, Discovery Channel, Account Executive Joanne Diaz, MediaCom, Senior Partner/Associate Director Scott Felenstein, Discovery Channel, Executive Vice President/Discovery Ad Sales Alex Milwee, Edelman, Senior Account Supervisor Mark Lewis, Discovery Channel, Director/Discovery Ad Sales Marketing Scott Clark, Deutsch, Creative Director Amanda Doyle, Deutsch, Assistant Account Executive

The “OREO Blackout Tweet” was praised as a major achievement in real-time marketing thanks to the team at 360i. Due to the massive exposure post-superbowl (525M earned media impressions from the image alone– 5X the number of people who tuned-in to watch the game), this campaign was a huge success. The campaign was able to capitalize on a fluke experience of a blackout during one of (if not the most) watched live sporting event in America.

Credits: Adam Kerj – Chief Creative Officer, 360i Michael Nuzzo – Group Creative Director, 360i Adam Gloo – Creative Director, 360i Nick Bayne – Senior Copywriter, 360i Maggie Walsh – Senior Strategist, 360i Lexie Perez – Content Manager, 360i Sebastian Saldarriaga – Associate Community Manager, 360i Layne Harris – Technical Director, 360i Nick Panayotopoulos – Senior Copywriter, 360i Roberto Salas – Senior Art Director, 360i Sandra Ciconte – Group Account Director, 360i Celeste Pulman – Account Director, 360i Janda Lukin – Director, OREO Danielle Brown – Brand Manager, OREO Susan Burris – Senior Associate Brand Manager, OREO

Since the London 2012 Olympics was publicized as the “most social games ever,” the challenge was for Visa to reinvent its connection to the Games and to drive a social conversation that would be heard over other sponsors. Using tools like Facebook and YouTube, OMD helped Visa build a platform allowing fans to virtually cheer for 60 Visa-sponsored athletes. Key moments from the games were highlighted across TV, digital and social channels to keep content fresh and encourage interaction. The campaign generated more than 20.5M cheers and Visa’s brand equity scores increased 15%.

Credits: Wendy Aldrich/Global Account Director/OMD Taylor Hastings/Associate Search Director/OMD Heidi McGrath/Associate Media Director/OMD Jasmine Hum/Media Supervisor/OMD Betty Chang/Media Supervisor/OMD Alexa Martz/Strategist/OMD

Hazeline is the number one social web-game for young adolescent girls in Vietnam combining and differentiating from 100 competing products. Talk about efficient product placement! The social web-game engages young girls through beautiful design and seamless integration creating a casual game playing experience. From gaining prizes to winning experience points, it’s no wonder Hazeline is so popular!

Credits: - Phuong Nguyen Tang Son _ Project Manager _ VNG Corporation. - Trang Pham Huynh Phuong _ Account Manager_VNG Corporation - Han Bui Thuy Thuc_Web Designer_VNG Corparation

Rebooting a '90s toy phenom for today’s skeptical tween girls, Hasbro and Initiative tapped into the demo’s obsession with celebrities by challenging YouTube stars to create and film world records featuring FURBY like “Most Mentions of FURBY in a Rap Song” and “Most FURBIES Driven In A Car.” Links for the branded videos were placed within social media posts by celebrities including Selena Gomez and Carly Rae Jepsen. The results, 500K+ video views, 10M social media impressions and a 630% sales lift for FURBY on Target.com.

Credits: Kenton Langstroth, Director Innovations, Initiative Dave Rosner, EVP Innovations, Initiative Deb Bluman, VP Planning, Initiative Sarah Power, EVP Insight & Strategy, Initiative Meghan Gamboa, USM Hasbro, Initiative Charlie Zakin, USM Hasbro, Initiative

PillCam SB is an innovative, life-changing device to aid people diagnosed with Crohn's disease. To generate awareness, Intouch Solutions developed an interactive website to provide an engaging way to demonstrate PillCam SB's capabilities and benefits. This entirely new interpretation of the traditional doctor discussion guide proved to be a "bright idea." Approximately 50% (1,170) of visitors interacted with the “Talk to Your Doctor” tool and paid search increased visits by 761.6% over the previous month.

Credits: Creative Director: Jeff McFarland Associate Creative Director: Craig Johnston Copywriter: Sarah Epstein V.P., Client Services: Jack Lipton Account Director: Paige Baraban Account Manager: Paige Carrier Director of Front End Development: Jeremy West

The integrated online campaign "Woolite Washed" was able to align the heritage brand Woolite with a new term - fashion. Through its integrated campaign, the company stepped away from the laundry room and surrounded itself within key passion points for women - fashion, style, and clothing. By creating an interactive retail experience and launching the brand's social presence, Woolite increased engagement with their target audience across all social media.

Credits: Lara Burniston - Group Account Director Jared Shell - Account Manager Joel Nagy - Technology Director Daag Alemayehu - Lead Developer Allen Chan - Developer Kevin Kemper - Developer Kevin Sheldon - Senior Interaction Designer Santi Saucedo - Senior Creative Scott Jones - Lead Front End Developer Esty Gorman - Planning Director Amy Brown - Social Media Strategist Sasania McCarthy - QA Analyst Scarlett Coley - Creative Lead

Volkswagen engineers teamed with Discovery “Shark Week” photographers to create a fully operational underwater Beetle, a “Shark Observation Cage”, to change the perception that the Beetle is no longer a “girl’s car”. Footage aired on TV and online allowing viewers to watch additional content on a co-viewing app. Brand recall, likeability and opinion scores darted well past competitive benchmarks. Not to mention, the campaign won awards at the Cannes Lions Festival, Festival of Media and Creative Media Awards, and was just named Adweek’s Media Plan of the year.

Credits: Adam Pincus, MediaCom, Director/Mediacom Beyond Advertising David Fasola, MediaCom, Managing Partner Sean Williamson, MediaCom, Communications Planning Director Justin Osborne, Volkswagen, Gm/Marketing Communications Matt Ian, Deutsch, Group Creative Director Michael Kadin, Deutsch, Group Creative Director Jerome Austria, Deutsch, Group Creative Director Kevin McCarthy, Discovery Channel, Director/Discovery Solutions Stacy Tobin, Discovery Channel, Account Executive Joanne Diaz, MediaCom, Senior Partner/Associate Director Scott Felenstein, Discovery Channel, Executive Vice President/Discovery Ad Sales Alex Milwee, Edelman, Senior Account Supervisor Mark Lewis, Discovery Channel, Director/Discovery Ad Sales Marketing Scott Clark, Deutsch, Creative Director Amanda Doyle, Deutsch, Assistant Account Executive

A simple story resonated well with individuals not familiar with the unknown brand through an intriguing and beautifully imaged storyline. Swisspers “Sleep Naked”, introduced a generic product to generate brand awareness through various campaign and social media sites. Staying within a limited budget, this is pretty impressive for a brand once unknown.

Credits: Team: Julie Koenig, V.P. Sales & Marketing, U.S. Cotton Quintin Shuler, Executive Vice President U.S. Cotton Shawn Engler, Assistant Product Manager, U.S. Cotton Heidi Modarelli-Frank, VP/Social Strategist, Marcus Thomas Jim Sollisch, SVP/Creative Director, Marcus Thomas Scott Chapin, SVP/Digital Strategist, Marcus Thomas Janine Nolan, Account Supervisor, Marcus Thomas Mo Wagner, Community Manager, Marcus Thomas Brooke Carpenter, Social Media Team, Marcus Thomas Nick Zwinggi, Senior Developer, Marcus Thomas Stephanie Riediger, Planner, Marcus Thomas Phong Nguyen, Art Director, Marcus Thomas Kevin Delsanter, Writer, Marcus Thomas

What do famous musicians and Pepsi fans have in common? They “Live for Now” – that’s what. Pepsi unveiled its first global campaign “Live For Now” based on the brands new global positioning. Pepsi hired Deep Focus, known for building brands in real-time, to hit the ground running. Partnering with Facebook and OMD, the results were impressive as engagement levels jumped 114 percent and viral reach shot up 1,133 percent — and Pepsi scored 250,000 new fans. Not bad for a month’s work.

Credits: Deep Focus : Joanna Firneno, Senior Manager Social Media Communications Franklin DeFelice, Social Media Communications Manager Nicole Reddick, Associate Social Media Communications Manager Chelsey Binkley, Account Associate Michelle Barna, Director Social Media Communications Ian Schafer, CEO Ken Kraemer, Executive Creative Director Facebook: Eric Berman, Client Partner Kevin Knight, Team Lead, Creative Solutions Roger Lu, Media Solutions Manager Elizabeth Cantalamessa, Client Partner Sharan Durrett, Account Manager at Facebook OMD / Resolution Media: Colin Sutton, US Director, Social Media at OMD George Manas, Associate Director, Client Strategy & Development at Resolution Media Evan Rosenblum, Digital Media Analytical Strategist Pepsi : Shiv Singh, Global Head of Digital, PepsiCo Beverages Irina Schwatka, Digital Brand team, Pepsi

Fanscape asks, “do you want to get business done?” well, better get more than two million golfers and Linkedin followers together. (Two million? We will never get a tee time!) Teaming together, Callaway and LinkedIn aim to help improve golf tips, Linkedin effectiveness and ideal golf “foursome” networks (get it?). It's about Callaway, making a “hole in one”; LinkedIn, connecting; and of course, golf. The “Hit and Links” experience reached nearly nine million people.

Credits: Harry Arnett, SVP Marketing, Callaway Golf Scott Goryl, Senior Manager, Global Communications, Callaway Golf Chad Coleman, Social Media Manager, Callaway Golf Angela Megrey, Account Director, Fanscape Brandon Stuart, Creative Director, Fanscape Mike “Chia” Chiavetta, Strategy Director, Fanscape Brad Alesi, Digital Director, The Marketing Arm

The “Here for Good” campaign, by the 102-year-old United States Committee for Refugees and Immigrants, aimed to use social media to raise its profile and spark donations. The campaign featured weekly series of photos, picture posts, and accompanying copy -- all intended to show aspirations of the newest Americans. For the initiative, the organization visited the National Mall to interview people; while there, it captured videos of more than 30 immigration stories from over 20 countries.

Credits: Laura Kisailus, Manager, Online Marketing & Advocacy (Creative Director), Forum One Michael Rader, Project Manager (Strategist), Forum One Tracey Breese, Research Analyst (Coordinator), Forum One Michael Swingler, Designer (freelance), Forum One Jenelle Eli, Senior Communications Officer, USCRI

Astronauts still have "the right stuff”, trumping all other heroes with the ladies. MindShare went Mach five by driving trial through a sweepstake to launch 22 men into space. Beginning with the Super Bowl, they focused on major sports and entertainment events with TV and social media. Buzz Aldrin was featured on Axe Apollo's website that gave further details on the prize. This product launch was the most successful in Axe's history. Godspeed, Axe Apollo!

Credits: Joshua Spiegelman Mindshare Director Laura Powers Mindshare Associate Director Janet Levine Mindshare Director David Lang Mindshare Entertainment President/Executive Producer Greg Manago Mindshare Entertainment Managing Director/Producer Russell Stein Mindshare Entertainment Associate Producer

The forecast: weather plus cinema gale. Disney teamed with The Weather Channel to create an immersive experience to drive tickets sales for the movie “Oz: The Great And Powerful.” Disney transported users to a digitally lavish Land of Oz page, while pulling in current weather conditions. The emerald city effort shined and the fun, technical wizardry, including weather.com homepage takeover and mobile branded backgrounds, outperformed all ad objects on iPhone and Android. Label it Oz-some.

Credits: Beau Hall: Art Director Will Spann: Art Director Amanda Mohs: Art Director

The Portlandia Co-Op campaign reflected the program’s quirky nature and allowed their fan base to possess the control in promoting the third season. Their goal was to grow their fan base while keeping their current devoted viewers engaged. Along with taking over Portlandia’s twitter handle, fans were invited to knit show-related coffee cozies and inspire poster art by submitting photos on Instagram. With over 5000+ coffee sleeves, 5000+ Instagram submissions, and a gain of 17,000 Twitter followers, the season 3 premiere was up 23% against our demo and 40 percent against households.

Credits: Niki Dobratz, Media Producer, Fallon Andy Rhode, Media Producer, Fallon Caroline Hittler, Media Producer, Fallon Chad Koehnen, Connection Planner, Fallon Ben Johnson, Associate Brand Group Director, Horizon Media Nick Mariano, Associate Media Director, Horizon Media Franco Fernando, Media Planner, Horizon Media Amy Videtto, Social Media Strategist, Horizon Media

Indiana residents participated in this campaign for the Hoosier Lottery -- the only state lottery named after its people. For the campaign, Hoosiers took to YouTube, Facebook, Twitter and went to live casting events, in order to say what they would do if they won the lottery. Their lottery dreams led to the campaign called “Imagine that” -- an initiative consisting of TV spots, billboards, online ads, print, radio, point-of-sale posters, tweets, Facebook posts, Web site posts and YouTube videos. In a few months, Facebook fans and Twitter followers increased by 116%.

Credits: Worldwide Chief Creative Officer: Gaston Legorburu Executive Creative Directors: John Carstens, David R. Mitchell, Peter Kim Strategists: Ulli Appelbaum, Jamie Anderson, Laura Kim Copywriters: Amy Hollrah, Ted Xistris, Karen Chakiry, Mike Nichols, John Carstens, David R. Mitchell, Peter Kim Art Directors: Jordan Polonsky, Trevor Shorey, Eric Jurkovic, Judie Le, Dan Peters, Jeremy Van Cleef Experience Designer: Kristin Berggren Interactive Producer: Kerry Aitcheson Interactive Developers: Joeddy Mathurin, Teddy Hwang, Patrick Neal, Matthew Slavin Account Directors: Nicole Torrillo, Laurie Schneider, Patty Cohen, Shannon Safar Project Managers: Carrie Peyer, Logan Cummins Agency Producer: Claire Libbing Production Company: Road Pictures Executive Producer: Greg Malone Director: Geoffrey Madeja Editing Company: Scofield Edit Music Company: Wow Music Studio Manager: Mike Diaz Video Editor: Alejandro Roses

Retirement is not a young person’s concern but Merrill Lynch wanted to start the conversation. “Face Retirement” took real photos submitted by prospects, giving them back an image of individuals much older selves as a wake-up call. Social, standard online and rich media was used and the campaign earned major broadcast media placement. The campaign produced an 11% increase in aided awareness and an 8% increase in brand favorability, a solid investment in future customers.

Credits: -

Bye-bye more petrifying ticks and fleas, hello fun and dirty outdoors adventures! This is exactly how Parastar Plus introduced its brand and stood out in the market densely populated with competitors. The key in their campaign was to recognize that dogs simply need adventure. And it looks like this statement has found a great response among thousands of pet owners and veterinarians alike. Parastar Plus has collected millions of media impressions portraying dogs enjoying their flea-free outdoors adventures. Woof!

Credits: Mike Caguin, Chief Creative Officer, Colle+McVoy John Neerland, Group Creative Director, Colle+McVoy Lisa Lucas, Copywriter, Colle+McVoy Michele Morales, Art Director, Colle+McVoy John Zegoski, Project Manager, Colle+McVoy Brad Smith, Senior Print Producer, Colle+McVoy Mike Schwab, Account Director, Colle+McVoy Tricia Schlaefer, Account Executive, Colle+McVoy Bryan Munsell, Account Supervisor, Colle+McVoy Carolyn Ahlstrom, Sr Strategist, Colle+McVoy Tom Douty, Sr Digital Strategist, Colle+McVoy Amy Evans, Production Artist, Colle+McVoy Cynthia Anderson, Senior Retoucher, Colle+McVoy

How can Taco Bell trump the most successful new product in the company’s 50-year history, the Nacho Cheese Doritos Locos Taco? — By launching a second Doritos flavor, the Cool Ranch Doritos Locos Taco. In hopes of topping the 375 million Nacho Cheese tacos sold in 2012, Taco Bell integrated the product campaign into various social networks through media placements in March Madness, ESPN, CBS, Turner, Pandora, and ABC Family’s Pretty Little Liars all played a major role in the launch.

Credits: Executive Creative Director: Eric Dean Creative Director: Paul Bjork Creative Director: Brad Meyers Sr. Copywriter: Brian Button Sr. Art Director: Justin Steilow Jr. Copywriter: Mitch Stevens Jr. Art Director: Jonathon Wright Producer: Mark Tobin Production House: AdjacentLA Account Director: Ben Smith Account Manager: Maryn Goolsby VP/Group Director: Mark Chambers/John Tuchtenhagen Associate Media Director: Eric Perko Media Supervisor: Michaela Fletcher Media Planner: Natalie Lennox

Calphalon went digital-only when launching Your Set by Calphalon -- it's offering enables customers build a cookware collection tailored to their needs. The social marketing campaign involved Pinterest challenges, Twitter chats, VYou Q&As and Viggle collaborations and the company's efforts were backed by a website designed to support e-commerce. Social mentions of Your Set rose by 75% and impressions more than doubled. The Your Set offering also outsold the average Calphalon e-commerce order.

Credits: Lynn Pulsifer - Creative Director David Bauer - Senior Art Director Ehsan Abbasi - Art Director Eric Foster - Associate Design Director Stephanie Williams - Account Manager Eva Taylor - Connections Manager Kristine Sickels - Vice President, Marketing Kamie McHenry-Eckert - Sr Manager, Digital Marketing and eCommerce, Catherine Meihofer - Sr Manager, Brand Activation Philip Kinzler - Digital Marketing Julia Cantor - Digital Publicist Rene Smith - Social Engagement Manager

Images are quickly becoming the creative currency to communicate with others. Starcom MediaVest Group demonstrated the trend by enlisting 32 influencers in eight markets to show how Samsung's Internet-connected Galaxy Camera improves the picture taking and sharing experience. Influencers roamed London streets, and rode bikes through Amsterdam to capture and share their vision. The strategy drove a 58% lift in awareness and 115% in purchase intent. The Tumblr program garnered more than 1 million clicks; and videos, 1.3 million YouTube views.

Credits: Matt Rayner, EVP Managing Director, Starcom MediaVest Group Chris Price – SVP Global Director, Starcom MediaVest Group Jonathan Fan – Global Manager, Starcom MediaVest Group KK Kee, Brand Manager, Samsung

JetBlue wanted to shake the blues and challenge people to win a free flight to the Caribbean. By taking a unique spin mirroring the presidential election, MediaHub created Election Protection, “If my candidate loses, I’m leaving the country.” an enormously successful campaign. By controlling the news cycle with unique sponsorships, live-stream campaigns and a branded bus, volunteers asked people to vote to win one of 2,012 free trips to the Caribbean compliments of Jet Blue. Bringing in 51MM+ earned impressions, received strong brand linkage and free media around the world.

Credits: John Moore, Chief Media Officer, Mediahub/Mullen Drayton Martin, SVP, Group Account Director, Mullen Keith Lusby, SVP, Group Media Director, Mediahub/Mullen Chris McLaughlin, VP, Associate Media Director, Mediahub/Mullen Laura McWhorter, Account Supervisor, Mullen Tracy Barahona, Digital Media Supervisor, Mediahub/Mullen Molly Barag, Account Executive, Mullen Dan Madsen, Senior Art Director, Mullen Christian Madden, SVP, Director of Creative Technology, Mullen Jack Collier, Senior Copywriter, Mullen

Nearly half of all young Americans have no retirement savings plan. However, research indicates that young people (when faced with an image of their older, future-selves) are more likely to start saving. Starcom MediaVest Group used a combination of photo aging technology and webcams to produce their website, which ages faces in increments of decades. It was too powerful not to be shared and 10M social impressions prove that some young people have since started to save for retirement.

Credits: -

Every holiday, countless gifts are given that cannot be enjoyed without batteries and online shopping means in-store battery displays and discounts aren’t as effective. Duracell partnered with Starcom MediaVest Group and set out to tackle the online battery ‘gap’ by engaging with online retailers. If shoppers were browsing for battery-powered gifts online during the holiday season, Duracell was there at key points with relevant messaging, asking shoppers “Do You Want Duracell with That?” before completing their purchases. This first of its kind execution ignited Duracell’s e-commerce business with sales and volume share increasing 7.4% and 4.4% respectively for Q4-2012.

Credits: Ariane Monier, Starcom Mediavest Group, Connections Associate Director Abby Cooper, Starcom Mediavest, Group Vp Connections Director Josie Lyons, Starcom Mediavest Group, Vp Connections Director Jenna Guzewicz, Starcom Mediavest, Group Activation Manager Kip Olmstead, Procter & Gamble, Marketing Director Dominic Iacono, Procter & Gamble, Associate Marketing Director Kat Costello, Digitas, Vp Group Director Alyssa Garber, Digitas, Manager Product Management Courtney Shares, Digitas, Marketing Associate

MediaCom partnered with Volkswagen to prove that the Volkswagen Bug isn’t just for girls. The result, “Beetle Shark Cage,” a TV spot that put the Beetle in a place many guys wish they could be (maybe once)… swimming with the sharks. For the spot, which aired during Discovery Channel’s “Shark Week,” Volkswagen created a fully-operational underwater Beetle. This ‘shark observation cage’ and perfect replica of the iconic car was dropped into shark-infested waters, boosting male buyer sales in the process.

Credits: David Fasola, MediaCom, Managing Partner Adam Pincus, MediaCom, Director/Mediacom Beyond Advertising Sean Williamson, MediaCom, Communications Planning Director Justin Osborne, Volkswagen, Gm/Marketing Communications Matt Ian, Deutsch, Group Creative Director Michael Kadin, Deutsch, Group Creative Director Jerome Austria, Deutsch, Group Creative Director Kevin McCarthy, Discovery Channel, Director/Discovery Solutions Stacy Tobin, Discovery Channel, Account Executive Joanne Diaz, MediaCom, Senior Partner/Associate Director Scott Felenstein, Discovery Channel, Executive Vice President/Discovery Ad Sales Alex Milwee, Edelman, Senior Account Supervisor Mark Lewis, Discovery Channel, Director/Discovery Ad Sales Marketing Scott Clark, Deutsch, Creative Director Amanda Doyle, Deutsch, Assistant Account Executive

MediaCom partnered with Canon to create “Project Imaginat10n,” a photo contest which doubled as inspiration for Hollywood films and promoted user-generated creativity. The campaign incorporated first-time directors (including Eva Longoria, Jamie Foxx and Biz Stone) who used the eclectic entries to launch their work. Fans also submitted films and Oscar-winning director Ron Howard selected five for the Project Imaginat10n Festival in NYC. In addition to winning a Gold Cannes Lion Canon, the campaign grabbed 1.7B impressions, giving Canon its best November sales ever and regaining its No. 1 spot as market leader.

Credits: Michelle Fernandez, Canon USA, Director, Marketing Rob Altman, Canon USA, Manager, Marketing Brian Keller, MediaCom, Senior Partner, Associate Director – Media Investment Lauren Blumstein, MediaCom, Associate Media Director Paulina Tomsia, MediaCom, Associate Media Director Ilana Buterman, MediaCom, Partner Associate Director Diana Shin, MediaCom, Manager – Media Investment Maria Varrenti, MediaCom, Print Analyst Kendall Dolbec, MediaCom, Digital Media Planner Nadia Tuffaha, MediaCom, Communications Media Planner Sarah Pepe, MediaCom, Communications Media Planner Kimberly Boone, MediaCom, Print Analyst Ryder Kern, MediaCom, Buyer – Media Investment Tor Myhren, Grey, Chief Creative Officer Ari Halper, Grey, Executive Creative Director Steve Krauss, Grey, Executive Creative Director Stu Mair, Grey, Creative Director David Cuccinello, Grey, Creative Director Melinda Hecht, Grey, Account Team Lindsey Christensen, Grey, Account Team Amy Tunick, Grey, Alliance Courtney Engel, Grey, Alliance Lauren Tuttman, Grey, Broadcast Producer

Every year, Delta Air Lines creates a holiday e-mail message of thanks and goodwill for all 4.5 million active SkyMiles members. In 2012, Delta wanted to create a message that would be easily understood, enjoyed by a global audience and generate buzz via social media. To go beyond the inbox, they partnered with DigitasLBi to create “Delta Wanderland,” a virtual musical cast with Delta’s employees. The e-mail and video was distributed around the world in 9 languages and a second version of the video was created for those who wanted to engage deeper with the brand. In the second version, viewers were able to choreograph their own routine to share via social media. While the main objective of Delta Wanderland was a simple thank-you, the experience drove 6K people to Delta.com to book a flight. The Wanderland video received 569K views with a strong 53% completion rate and over 1K likes, mentions and shares across social networks upon launch. Wanderland became the second most viewed social video in Delta’s history.

Credits: Lincoln Bjorkman – Chief Creative Officer - North America, DigitasLBi Marc Garbarini - Executive Creative Director, DigitasLBi Molly Crawford - Associate Creative Director, DigitasLBi Christine Keith - Sr. Copywriter, DigitasLBi Tom Hurd - Sr. Art Director, DigitasLBi Christine Anisko - Producer, DigitasLBi Brad Tucker – Director Roko Sinovcic - Technology, DigitasLBi James Sol - Technology, DigitasLBi Danielle Menna – Producer, DigitasLBi Colin Wolf - Editor, DigitasLBi Kama Winters - Marketing Director, DigitasLBi Carrie Philpott - Marketing Director, DigitasLBi Jennifer Baranowsky - Project Manager, DigitasLBi Kenneth Parks - Managing Director, DigitasLBi

Do you love Despicable Me's Minions? Who doesn't! Project C leveraged the little yellow guys' universal cuteness in their homepage takeover on Yahoo! Movies, proving that fun animations of silly Minions would grab the attention of the site goer long enough to engage in a game showcasing what Minions love. The interactive experience served over half a million impressions in 2 days and helped propel “Despicable Me 2” to #1 in the box office.

Credits: SVP Digital Marketing - John Patrick Richards Digital Manager - Kris Lichthart Creative Director - John Christiano Art Director - Joey Barrus Producer - Jennifer Christiano

The “Superhero Dads” campaign for Dove Men+Care wasn’t about eye-popping graphics or accelerometers. Ryan Partnership came up with a simple, fun way for families to celebrate Father’s Day via customizable comic book covers. The branded Facebook app let family members create “Superhero Dads” by answering a few lifestyle questions, while also pulling in profile photos and hometown information. The conversion rate for creating superheroes was 9%, almost twice the 5% goal. Holy ROI!

Credits: Brady Coffey VP, Creative Director Lauren Cleary Associate Creative Director Jackie Zimmerman Senior Copywriter Adam Uhrynowski Senior Copywriter Ryan Tarby Associate Copywriter Yvonne Willman Senior Art Director Keith Varni Motion Graphics Robert Brown Account Director Allison Wade Account Supervisor

By leveraging augmented reality technology through the “Chuck E.’s Say Cheese! App,” The Richards Group and Chuck E. Cheese allowed users to snap a picture with a digitally animated version of the famed mouse inside his restaurant, easily shared via social media. To date, the app has over 400K downloads and over 120K photos have been shared.

Credits: Jayr Sotelo, Click Here Labs Digital Motion Design/Creative Technology; Bill Cochran, The Richards Group Brand Creative/Writer; Patrick Murray, The Richards Group Brand Creative/Art Director; Kristina Jonathan, The Richards Group Digital Strategist; Scott Luther, The Richards Group Digital Strategist; Rhonda Zahnen, The Richards Group Brand Management/Principal; Leigh Brown, The Richards Group Brand Management; Meredith Adams, The Richards Group Brand Management; Armando Contreras, Click Here Labs Digital Programmer; Scott Rosenthal, Click Here Labs Digital Programmer; Christina Walker, Click Here Labs Digital Project Manager; Alan Morkovsky, Click Here Labs Digital Project Manager

The Samsung "Share to Go" campaign demonstrated the brand's innovative thinking by promoting the unique mobile sharing capabilities of the Galaxy SIII smartphone, which allows users to tap two phones together to share content instantly via NFC technology. The campaign allowed users to immerse themselves in a digital and print experience that let them truly interact with the phone and walk away with tangible evidence of what the product actually offers. The campaign marked a revolution in out-of-home media, with campaign engagement three times higher than expected, resulting in 1.4 million impressions and over 90,000 interactions with posters and kiosks.

Credits: Razorfish: Sam Cannon, Executive Creative Director Dustin Smith, Group Creative Director Aaron Cacali, Associate Creative Director Andrew Rutkowski, Sr. Designer Alyssa Pugh, Designer Grant Nichol, Designer Kevin Lane, Writer Orlando Santos, Technology Director Sreejith Erathu, Principle Software Engineer Chen Zang, Project Manager David Hawes, Sr. Account Director AJ Karim, Production Director Cliff Drane, Group Creative Director Dominick Bellia , Sr. Art Director Neil Petty, Writer Greg Pierce, Sr. Technical Architect Sreejith Erathu, Principle Software Engineer Client: Brian Wallace

Who said in-app ads have to be subtle or discrete? The "Ray Donovan NY Times App Takeover" by Showtime Network pushed tune-in, as it allowed potential audiences to “get to know” Ray and other main characters in a unique and innovative way on the day of premiere. Ads appeared in the form of videos and expandable banners next to articles. Not only were the Times' iPad readers introduced to Ray Donovan, but at the end of each video, they were able to download the season premiere episode, the trailer song (from iTunes) and install Showtime’s iPad app.

Credits: Emily Gould, VP Program Marketing & Advertising Showtime

Colle+McVoy created “The GPS Tune-Up Bike” campaign for Pedal Minnesota to promote cycling in the “land of 10,000 lakes” and to make the state even more bike friendly. The result, a helpful GPS-enabled “tune-up bike” offering air, brake fixes and seat adjustments that roamed city paths and trails all Summer long. Riders were given a simple, mobile-friendly site to track the tune-up bike’s whereabouts at any time of day.

Credits: Eric Husband, Executive Creative Director, Colle+McVoy Lisa Lucas, Copywriter, Colle+McVoy Sean Cooley, Sr Designer, Colle+McVoy Ryan Olson, Account Director, Colle+MCVoy Tiffany Hahnfeldt, Lead Interactive Producer, Colle+McVoy Jeffery Bennett, Creative Technology Director, Colle+McVoy Max Thorson, Creative Developer, Colle+McVoy Teresa Hansen, Project Manager, Colle+McVoy Brad Smith, Sr Print Producer, Colle+McVoy Sarah Bratholt, Account Supervisor, Colle+McVoy Nicole Pomerleau, Media Director, Colle+McVoy Marc Hortsch, Production Artist, Colle+McVoy

BlackBerry partnered with MV Studios, a division of Minyanville Media, Inc. and InvestingChannel for the BlackBerry® Z10 and BlackBerry® Q10 smartphone launch to create "Financial News on the Move," a six-part socially sharable animated video series featuring Minyanville’s Emmy Award winning Wall Street icons, Hoofy the Bull® and Boo the Bear®. The program pushed the content and functionality envelope for what has been traditionally achieved within a portrait unit and surpassed expectations and overall industry averages.

Credits:

Try it. You’ll like it. Microsoft and Razorfish partnered with Mixpo, a video advertising solutions provider, to develop the “Bing It On” campaign to show Google users what they were missing. The campaign featured blind search tests and created an interactive in-stream ad campaign bringing the side-by-side challenge search functionality directly to web users. It was an engaging test acquainting consumers with the Bing experience. The campaign lead to an all-time high market share for Bing and delivered over 25M impressions and 135K searches.

Credits: Benny Roitman, Account Executive, Microsoft Advertising Erin Easley, Account Executive, Microsoft Advertising Brad Moore, Video Solutions Specialist, Microsoft Advertising Blake Hamamoto, Account Manager, Microsoft Advertising Walter Braden, Display Operations Manager, Microsoft Advertising Tamani Chio, Senior Marketing Communications Manager, Microsoft Terena Da Silva, Digital Director, Starcom MediaVest Group Richard Kelly, Digital Associate, Starcom MediaVest Group Rachel Schlesinger, Digital Associate, Starcom MediaVest Group Diane Clemens, Account Manager, Razorfish Jessica Blackman, Account Manager, Razorfish Lauren Rabinowitz, Senior Manager, Client Services, Mixpo Kevin Ascher, Senior Director, Sales and Business Development, Mixpo Arian Gibson, Director, Custom Solutions, Mixpo K.C. Dameron, Flash Developer, Mixpo Morgan Colton, Senior Interactive Designer, Mixpo

Cooper Tire partnered with MARC USA to deliver unique landing pages for each of their brands, markets and dealers within paid search listings. The campaign drove more than 33K direct phone calls to dealers through a click-to-call feature and paid search helped delivered the most rebates redeemed in Cooper Tire’s history, producing a 6:1 return on ad spend.

Credits: Laura Goetz- Senior Advertising Manager, Cooper Tire & Rubber Company Julie Smalstig- Director of Consumer & Channel Marketing, Cooper Tire & Rubber Company Hal Gardner-Vice President Marketing Communications & Market Intelligence, Cooper Tire & Rubber Company Jason Dille-AMD, Interactive, MARC USA Laura Ruzicka, Senior Media Buyer/Planner, MARC USA Katy Broskey, Media Buyer/Planner, MARC USA Vivek Saran, SVP Director of Customer Experience, MARC USA

RE/MAX wanted to increase organic traffic by creating more webpages to answer search questions related to national and local real estate aimed at sellers, buyers and agents. The Search Agency created a “RE/MAX Website Migration,” which involved redesigning their website and creating crawl paths based on user intent and past data that demonstrate how visitors navigate the site. It allowed search engine spiders to identify the more than 100M pages on the site. The result, visits steadily rose to 6% within six months, indexed URLS climbed 32% YoY and conversions jumped 150%.

Credits: Brandon Schakola – Senior Manager, Earned Media Strategy Waleed Rashid – Manager, SEO Danielle Ilan-Weber – Senior Group Account Director David ‘Otto’ Rhamel – Chief Research Officer

Reebok relied on Spotify and the power of music (and music sharing) to connect with its active audience. The “Reebok FitList” app (housed on the Spotify platform), let users create personalized workout soundtracks. A community of “Fit-Listers” including Reebok fitness experts and personalities was also fostered to form the foundation for the app and fans were encouraged to vote for their favorite tracks. The result, 150K+ downloads and 365K visits, contributing to over 1M page views.

Credits: • Tyler Bahl, Global Brand Engagement Manager, Reebok • Alan Trinkle, Global Digital Lead, Carat • Richard Slatter, General Manager, WeAreHunted • Jon Hillman, Account Director, Spotify • Thea Rodgers, Account Manager, Spotify • Hillary Gilmore, Account Director, Spotify • Dave Abramo, Head of Global Media, Reebok Brand Communications • Inga Stenta, Head of Experiential, Global Brand Marketing

Land O’Lakes wanted to raise brand awareness and get target consumers interacting with the brand. To achieve these goals, they partnered with Feeding America and Colle+McVoy to create Pinterest-centered program “Pin a Meal, Give a Meal.” For each pin (or repin), eight meals were donated to Feeding America, the nation’s largest nonprofit of its kind. The result, 250K pins (or repins) of Land O’Lakes recipes (resulting in 2M donated meals), 27+M impressions, 3K new Pinterest followers and 70K visits to landolakes.com.

Credits: Mike Caguin, Chief Creative Officer, Colle+McVoy Greg Scott, Interactive Creative Director, Colle+McVoy Jordan Smith, Interactive Designer, Colle+McVoy Christine Gault, Copywriter, Colle+McVoy Tiffany Hahnfeldt, Lead Interactive Producer, Colle+McVoy Jamie Moran, Account Director, Colle+McVoy Alison Pincus, Assistant Account Executive, Colle+McVoy Mindy Davis, Assistant Account Executive, Colle+McVoy John Borchardt, Director of Broadcast, Colle+McVoy Shannon Laylon, Broadcast Manager, Colle+McVoy Cody Weigel, Editor, Colle+McVoy Jaclyn Grossfield, Sr Associate, Exponent PR

HBO relied on social media to get fans fired up for the third season of Game of Thrones. With the help of Definition 6, the network created a Game of Thrones “Join the Realm” sigil, which let users create their own coat of arms complete with iconography, color pallets and House “Words” or mottos, which could easily be converted into a Facebook profile picture, cover photo, Twitter, or Instagram photo and then shared. The Season 3 premiere broke records (up 13% from Season 2), the site received over 1.2M visits and over 200K sigils were shared via social media.

Credits: Sabrina Caluori, HBO-VP of Social Media & Performance Marketing Jim Marsh, HBO-Director of Social Media Emily Giannusa, HBO-Manager of Social Media Paul Hernacki, Definition 6-CTO Margaret-Parham Holt, Definition 6- Account Manager Vinod Khurana, Definition 6-Technical Director Chris Hearn, Definition 6-Senior Web Developer Kevin Fay, Definition 6-Web Developer Moses Adrien, Definition 6-Senior Software Developer Frank Boutwell, Definition 6, Quality Assurance Manager

With help from MTV and the 2012 Video Music Awards, Starcom MediaVest Group created the first socially led fan award for the “Most Shareworthy” Music Video. The campaign asked fans to cast their vote on Twitter and a click-to-vote button pre-populated tweets with a Bing branded hashtag. Fans cast 54M votes using the nominee-specific hashtags in 6 days (with 21.2M occurring in first 48 hours of launch). Bing received 31.8M mentions of #Bing, 59% of total votes, in one week.

Credits: Caitlin Grigg – Sr. Marketing Manager, Microsoft Aaron Lilly – CMG Strategy Partnerships & Custom Media Sam Reich – Sr Marketing Manager, Microsoft Bing Maggie Adams – Sr. Marketing Communications Manager, Microsoft Jonathan Anselmo – SVP Group Client Director, Starcom MediaVest Group Vanessa Adamo – Content Director, Starcom MediaVest Group Eden Gorcey – Digital Director, Starcom MediaVest Group Jonathan Chin – VP, Connections Director, Starcom MediaVest Group Emilee Stansell – Digital Associate Director, Starcom MediaVest Group Michelle Siegel – Producer Manager, Starcom MediaVest Group Rachel Schlessinger – Digital Manager, Starcom MediaVest Group Jeanine Skaats – Activation Associate Director, Starcom MediaVest Group Elisa Jessop – Account Director, Razorfish Rob Palmer – Executive Creative Director, Razorfish Jen Nelson – Associate Creative Director, Razorfish Alyson Taylor – Art Director, Razorfish Garrett Miljevich – Sr. Designer, Razorfish Dario Spina – EVP, Integrated Marketing, Music & Entertainment, Viacom Valerie Bischak – SVP Ad Sales, Music & Entertainment, Viacom Sarah Iooss – SVP Digital Ad Sales, Music & Entertainment, Viacom Alexis Rodriguez – SVP, Integrated Marketing, Viacom Michelle Zoni, VP, Integrated Marketing, MTV , Viacom Gayle Hollander – Director, Client Strategy, Music & Entertainment, Viacom Erin Liabo – Director, Integrated Marketing, MTV, Viacom

Shut out of the Olympics by Rule 40, VML made an end run around it by having 12 G-fueled/sponsored teen athletes share their stories and asked teens to respond with what inspires them to #WinFromWithin. Throughout the two-week games, the most inspiring submissions were reposted and retweeted, resulting in a 662% hike in video views, a 855% rise in video comments, a 1,333% increase in video shares and 11M social impressions.

Credits: Debbi Vandeven - Chief Creative Officer, VML Tony Snethen - Executive Creative Director, VML Nick Allegri - Creative Director, VML Aaron Weidner - Creative Director, VML Gary Schroer - Associate Creative Director, VML Jonathan Vigliaturo - Senior Copywriter, VML Rob Kaszuba - Art Director, VML Alison Radke Branham - Art Director, VML Katelyn Carson - Art Director, VML Justin Bell - Art Director, VML Scott Stone - Director Integrated Production, VML Carson Catiln - Senior Motion Graphics Designer, VML Noel Selders - Music, Substream Music

In a sea of sponsors, Jack Daniel's needed to stand out during the 2012 Zac Brown Band tour. They partnered with Arnold Worldwide to create an idea that not only reinforced their genuine association with music, but one that would keep Zac Brown Band fans engaged with the brand all tour long. They manifested the Zac Brown Band and Jack Daniel's partnership into one-of-a-kind musical items that fans would respect and covet, including a snare drum made from a Jack Daniel's whiskey barrel and a Zac Brown Band record with whiskey infused in its vinyl. Even the band fell in love with the campaign, paying to have a second custom-designed guitar created to use on stage each night of their tour.

Credits: Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Director of Global Marketing, Jack Daniel’s: Carmen D’Ascendis Associate Creative Directors: Corey Favier and Todd Mitchell Art Director: Daran Brossard Copywriters: Peter Hughes and Todd Mitchell Producers: Ben Ouellette and Christina Ahn Project Manager: Kate Murphy Business Affairs: Maria Rougvie Director User Experience: Keith LaFerriere Tech Manager: Ebbey Mathew Backend Developer: Michael Barton Flash Developer: Ben Smith UI Developer: Madeleine Villavicencio UX Architect: Lisa Riffelmacher Production Supervisor: Ryan Harms Quality Assurance Manager: Jennifer Mason Marketing Producers: Paul Nelson, Nate Stewart and Shannon Coletti

Slingshot LLC and Shell partnered with The Fuel Rewards Network to create “Spin to Save,” an interactive game that encouraged participants to spin a digital wheel to get cents-off-per-gallon discounts for signing up. Fans could also post a URL on their social networks and receive another discount when their friends signed up. The campaign generated more than 220K registrations through referrals, becoming the lowest cost-per-registration program in the client’s history and the largest fuel rewards program ever.

Credits: 1. Susan Levine, Executive Creative Director, Slingshot LLC
2. Jimmy Flores, Creative Director, Slingshot LLC
3. Ann Vorlicky, Executive Producer, Slingshot LLC
4. David Young, Chief Operating Officer, Slingshot LLC
5. Kristy Ladner, Director of Digital Presence, Slingshot LLC
6. Kim Davis, Digital Operations Director, Slingshot LLC
7. Aaron Fickes, Director of IT Development, Slingshot LLC
8. Whitney Redman, Front End Web Developer, Slingshot LLC
9. Joe Rossman, Producer, Slingshot LLC
10. Charlotte Carter, Media Director, Slingshot LLC
11. Katy Goodman, Media Planner, Slingshot LLC
12. Kelsey Plucker, Account Manager, Speakeasy

To launch Degree deodorant's new technology, motionSENSE to 13 to 34 year old males, the brand partnered with Mindshare to execute four beautifully photographed videos that took the product beyond the locker room, showing extreme sports athletes in exciting action against breathtaking scenery. The campaign rolled out strategically– first to influential extreme sports bloggers, then on sites like DailyMotion, mainstream media like ESPN and new destination hub The Adrenalist. The results, nothing short of spectacular.

Credits: Joshua Spiegelman Mindshare Director Laura Powers Mindshare Associate Director Janet Levine Mindshare Director David Lang Mindshare Entertainment President/Executive Producer Greg Manago Mindshare Entertainment Managing Director/Producer Russell Stein Mindshare Entertainment Associate Producer Kevin Townsend Science And Fiction Executive Producer Jack Kelly Science And Fiction Producer Derek Westerlund Science And Fiction Director

Beneful, one of America’s premier dog food and treats brands, was on a mission to get the world to play more with their best buddies. Deep Focus was challenged to run with this idea and build awareness for its mission. Highlighting a surefire people-pleaser, playfully adorable dogs, they launched clever video/campaign “Beneful: The Dog Goldberg Machine” via social media. The “100% dog powered” video quickly went viral, garnering mentions online and via mainstream media (including the Today Show). Recent YouTube count: almost 2.5M views.

Credits: Ian Schafer, CEO, Deep Focus Ken Kraemer, ECD, Deep Focus Matt Steinwald, CD, Deep Focus Scott Jones, AD, Deep Focus Mickey Treutlein, Copywriter, Deep Focus Sean Fleming, Producer, Deep Focus Jamie Julian, Account, Deep Focus Brendan Nardozzi, Account, Deep Focus Topher Burns, Sr. Communications Manager, Deep Focus Rachel Gitlin, Communications Manager, Deep Focus

Carmichael Lynch and Jack Link's Jerky partnered with Hulu and its original program “The Awesomes” for their campaign, “Jack Link's The Awesomes.” The campaign integrated advertisements for Jack Link's Beef Jerky within the animated series and poked fun at itself by acknowledging that the message brought across by its characters at the conclusion of the episode was due to paid advertising.

Credits: Joe Germscheid, Director of Consumer Engagement, Sr. Partner, Carmichael Lynch Nellie Murray, Sr. Engagement Planner, Carmichael Lynch Bryan Thoensen, Head of Branded Content, Hulu Tina Trankiem, Integrated Marketing, Hulu

iOS app Vine was only a couple weeks old when USA Today and Mashable challenged the world to make a 6-second video for their loved ones via “#Valenvine.” RSQ hijacked this holiday hashtag to demonstrate that the digital world is advancing at a faster rate than advertisers are adapting. They created the website Valenvine.com where visitors could request videos for themselves or loved ones from RSQ’s hilarious in-house cupid. The result, a 4% increase in Twitter followers and over 1M social media impressions.

Credits: Executive Creative Director: Rich Sullivan Associate Creative Director: Stephean Grimes Art Direction: Chris Mills & Chris Rowe Copywriters: Chrissy Deem & Nick Ewertz AE: Elena Freed Production: Sara Miles Agee & Karen Sullivan

The “OREO Blackout Tweet” was praised as a major achievement in real-time marketing thanks to the team at 360i. Due to the massive exposure post-superbowl (525M earned media impressions from the image alone– 5X the number of people who tuned-in to watch the game), this campaign was a huge success. The campaign was able to capitalize on a fluke experience of a blackout during one of (if not the most) watched live sporting event in America.

Credits: Adam Kerj – Chief Creative Officer, 360i Michael Nuzzo – Group Creative Director, 360i Adam Gloo – Creative Director, 360i Nick Bayne – Senior Copywriter, 360i Maggie Walsh – Senior Strategist, 360i Lexie Perez – Content Manager, 360i Sebastian Saldarriaga – Associate Community Manager, 360i Layne Harris – Technical Director, 360i Nick Panayotopoulos – Senior Copywriter, 360i Roberto Salas – Senior Art Director, 360i Sandra Ciconte – Group Account Director, 360i Celeste Pulman – Account Director, 360i Janda Lukin – Director, OREO Danielle Brown – Brand Manager, OREO Susan Burris – Senior Associate Brand Manager, OREO

Powerful. Dynamic. Exclusive. These are the words Mercedes uses to describe the S 63 AMG and these concepts are brought to life on the S 63 site. A powerful combination of interaction influenced movement keeps the visitor engaged while providing a user experience that works equally well on a tablet or computer. The dynamic, luxury and performance visual experience coupled with details down to the level of the braking system, battery construction and steering wheel contour provide the exclusive feel the S 63 embodies.

Credits: Scott Preacher CEO Michael Dural COO Isvel Rodriguez ECD Brent Lewis Developer

The Honest Company’s blog takes a modest step away from branding and promoting products to listen to the community and provide valuable advice such as chemicals to avoid, healthy recipes, DIYs and living naturally. This honest and uncanny effort increased company revenue and overall following. It is not only praiseworthy that the company is living up to the name but, well, quite profitable, too. Together, we can make our world a better place.

Credits: - Sarah Reisert, Content and Community Manager/The Honest Company (Blog Editor, Manager, Writer) - Jennifer Kroog Rosenberg, Social Meda Manager/The Honest Company (Social Media Strategy) - Jenny Berkley, Marketing Associate/The Honest Company (DIY Editor) - Tim Hankins, Director of Design/The Honest Company (Web/Graphic Designer)

Designed to keep the attention of busy, high level executives and procurement officers, the It’s Never Been Done Before microsite provides a simple, yet engaging experience. Each solution or case study begins with a bold mission statement and top-level graphics are followed by infographics leading into more detailed information. Supplying options for users to read content or watch videos helped the microsite increase the average time on site per visitor by 7,275% over 2011.

Credits: Client Partners: CMO: Katherine Button Bell, Corporate Marketing Director: Sarah Beadle Marketing Leads: Debbie Myszynski Media Leads: Julie Whiting Creative Lead: Melissa Healy Agency Partners: DDB Chicago, Fleishman-Hillard, St. Louis

The very first encounter with the Milwaukee Police News website will leave you bedazzled. Yes, bedazzled! No other word describes the process of gliding through the suave layout bristled with strong imagery of a few local MPD heroes and of course, a few most wanted. The site also boasts a few statistics and positive dynamics in Milwaukee like the interactive MPD history timeline and Q&A and provides up-to-date real-time information. You will literally want to revisit when in need of a strong muscular shoulder of an MPD officer.

Credits: Executive Creative Director:Chris Jacobs Strategy Director, Interactive: Tim McCord Creative Director:Matt Rand, Brian Ganther, Chris Buhrman, Todd Stone Associate Creative Director:Shawn Holpfer Senior Art Director: Zack Schulze Senior Copywriter: Chris Miller User Experience Strategist: Frank Dalton VP, Sr. Interactive Producer:Robin Griffin Interactive Producer: Nicholas Modesto Senior Art Buyer: Karen Kirsch Campaign Manager: Ellena Radovancevic Photographer: Jeff Salzer Photo Retouching: Gina Ferrise Development Partner: LISS Interactive

Maybe you like to read top 10 lists (and who doesn't these days), or perhaps you are interested in articles about retro gaming or even cosplay, you are sure to find something interesting at Arcade Sushi. The website is fresh, fun and features a sleek design, killer artwork, Facebook commenting and large social media buttons. The mobile site is nicely designed as well, it's easy to use and works great on both phones and tablet devices, making it simple to get your gaming fix at any time.

Credits: George Roush: Townsquare Media Managing Editor, arcadesushi.com Pete Schiecke: SVP, Digital Media, Townsquare Media

AvatarLabs and Warner Bros. Pictures created the “The Pan Pacific Defense Corps” site to promote the summer 2013 film Pacific Rim. The site aims to immerse fans in a high-tech global military of the near future. Upon arrival on the site, fans are invited to become Pan Pacific Defense Corps a recruit -- a process that involves a taking a psychological test and playing simulation games in the “training academy.”

Credits: AvatarLabs

The Sasquatch! Festival draws more than 100,000 people who attend in person, while millions more visit the festival's site. For 2012, WINTR, revamped aspects of the site. While creating the lineup animation, the agency tried to avoid playing favorites with the artist roster and even though the festival sold out in less than an hour, people returned many times to the site, which included a mobile schedule companion for people who attended.

Credits: WINTR

A complex and smart action series about international espionage, “Hunted” tells a story about a spy from a private intelligence agency that survived an attempt. Byzantium Test extended the series from the world of fiction to reality to include the audience as part of the story. The “recruitment” process is two-fold: it offers an introduction video and personality tests allowing viewers to become active participants. The whole experience appeared overly realistic as cutting-edge technology helped develop the website and tests.

Credits: HBO Consumer Marketing: • Pam Levine, EVP, Marketing • Chris Spadaccini, SVP, Brand Marketing • Sabrina Caluori, VP, Social Media & Performance Marketing • Jason Mulderig, Director, Cinemax Brand Marketing • Adam Dubov, Director & Executive Producer • Jim Marsh, Director, Social Marketing • Kevin Pearce, Editorial Director • Scott Petts, Art Director • Michael Gluckstadt, Associate Online Editor • Becky Rho, Associate Manager, Social Marketing • Emily Carr, Coordinator, Cinemax Brand Marketing • Filippa Williams, Coordinator, Digital Product Marketing

Just turning 100 years old this past May, The Clorox Company made a daring move; admitting family life is full of messy yet amusing moments to share. In a recent website redesign, Critical Mass avoided showing a picture perfect scenario and kept it real by projecting images of life’s little messes. Guess what? Real people related. So, keep life real and messy because, that seems to work.

Credits: Critical Mass

TheGloss aims to appeal to twenty-something to thirty-something women blending fashion, beauty and feminism. The recently revamped website recently expanded to include pop culture content, health and wellness material and video programming. The site attracts a growing list of advertisers including Old Navy BIC Soleil, Gillette Venus Embrace, Sew Zoey, among others. TheGloss's mix of content has garnered the site more than 30,000 social media followers.

Credits: Barry Blumberg/EVP Alloy Digital, head of Content Meghan Kheane, VP Editorial Julie Kraut Editorial Director Jennifer Wright Editor at Large Ashley Cardiff Associate Editor Samantha Escobar Associaate Editor

Since the London 2012 Olympics was publicized as the “most social games ever,” the challenge was for Visa to reinvent its connection to the Games and to drive a social conversation that would be heard over other sponsors. Using tools like Facebook and YouTube, OMD helped Visa build a platform allowing fans to virtually cheer for 60 Visa-sponsored athletes. Key moments from the games were highlighted across TV, digital and social channels to keep content fresh and encourage interaction. The campaign generated more than 20.5M cheers and Visa’s brand equity scores increased 15%.

Credits: Wendy Aldrich/Global Account Director/OMD Taylor Hastings/Associate Search Director/OMD Heidi McGrath/Associate Media Director/OMD Jasmine Hum/Media Supervisor/OMD Betty Chang/Media Supervisor/OMD Alexa Martz/Strategist/OMD

Houlihan’s, the restaurant chain known for its eclectic menu items, wanted to help people fill in that blank “what are you in the mood for?” and steer them toward eating at their restaurants. To help answer that question, they partnered with VML and turned the Houlihan’s website into a digital mood ring. With social media integration, Houlihan’s could determine a user “food mood” and recommended food, drink and a playlist to appeal to their state of mind. The integration also connected users with their nearest restaurant location and menu. The new site increased Twitter referrals by 284%, Facebook referrals by 156% and site visits increased 30% over the previous year.

Credits: Debbi Vandeven - Chief Creative Officer, VML Ryan Simonet - Creative Director, VML Ben Carmean - Associate Creative Director, VML Josh Eithun - Art Director, VML Kevin Faddis - Copywriter, VML Todd Greathouse - Technical Architect, VML Ryan Schooley - Lead Web Developer, VML John Regan - Web Developer, VML Todd Gordanier - Technicial Architect, VML Chad Peppers - App Developer, VML Shali Wade - Account Director, VML Julie Varner - Account Supervisor, VML Sarah Duggan - Senior Account Manager, VML

PillCam SB is an innovative, life-changing device to aid people diagnosed with Crohn's disease. To generate awareness, Intouch Solutions developed an interactive website to provide an engaging way to demonstrate PillCam SB's capabilities and benefits. This entirely new interpretation of the traditional doctor discussion guide proved to be a "bright idea." Approximately 50% (1,170) of visitors interacted with the “Talk to Your Doctor” tool and paid search increased visits by 761.6% over the previous month.

Credits: Creative Director: Jeff McFarland Associate Creative Director: Craig Johnston Copywriter: Sarah Epstein V.P., Client Services: Jack Lipton Account Director: Paige Baraban Account Manager: Paige Carrier Director of Front End Development: Jeremy West

Tasked with raising Resolve’s market share during “peak stain season,” Iris Worldwide ensured the brand’s presence wherever Moms looked for credible solutions. An online and mobile responsive “Tip Exchange” positioned Resolve as the online authority for stain removal by amplifying user generated testimonials across channels and creating visibility when Moms were searching for stain removal solutions. To date, over 80K moms have posted their own tips and Twitter hashtag (#ResolveMyStain) outperformed a competitor for impressions by 23%.

Credits: Lauren Fernandes - VP Account Management Tim Clarke - Creative Director Joel Nagy - Technology Director Lauren O'Malley - Account Director Janina Kozlowski - Senior Account Executive Kevin Sheldon - Senior Interaction Designer Ashley Raymond - Creative Brent Wollack - Senior Creative Daag Alemayehu - Lead Server Side Developer Scott Jones - Lead Front End Developer Jason Wulkowicz - Program Director Katherine Lanahan - Producer Scarlett Coley - Creative Lead

Tasked with making the Milwaukee Police Department’s website appear innovative, Cramer-Krasselt gave the MPD a new "digital face" by utilizing parallax scrolling, providing depth and movement along with bold and engaging photography. Users can also read real-time information posted by officers on the street, learn about officers’ heroism and see who is on the “Most Wanted” list. The agency says recognition has been worldwide and that the site has won several international advertising awards.

Credits: Executive Creative Director:Chris Jacobs Strategy Director, Interactive: Tim McCord Creative Director:Matt Rand, Brian Ganther, Chris Buhrman, Todd Stone Associate Creative Director:Shawn Holpfer Senior Art Director: Zack Schulze Senior Copywriter: Chris Miller User Experience Strategist: Frank Dalton VP, Sr. Interactive Producer:Robin Griffin Interactive Producer: Nicholas Modesto Senior Art Buyer: Karen Kirsch Campaign Manager: Ellena Radovancevic Photographer: Jeff Salzer Photo Retouching: Gina Ferrise Development Partner: LISS Interactive

Talk about a public service. The science is in: Climate change is real. Though Big Oil and Big Coal fund think tanks that spread lies, the “Reality Drop” campaign (a partnership with Arnold Worldwide), champions fact over fiction. To combat false and deceptive Internet information, Reality Drop’s used game dynamics to cool the heated climate conversations online and rewarded players by hitting deniers with scientific truth. Here, the good guys finish first.

Credits: Chief Creative Officer: Pete Favat Creative Directors: Meg Siegal, Mike Howard and Fearless Cottage Art Director/Designer: Deb Grant
 Copywriters: Mike Howard and Samantha Jo Gutglass Additional Designers: Jon Casey and Jeff Oeth
 Strategist/Producer: Brendon Volpe Director of Social Media: Sebastian Gard Backend Developer: Vermonster UI Developer: Fion Kou Information Architect: Kate Tetreault Quality Assurance Manager: Jen Mason

Aligning itself with vivid pictures and sensory experiences, Magnolia established itself as the brand in home entertainment. Consumers are offered the ability to click on touch points within every picture online to discover and visualize an intangible experience. Through this website, consumers are able to learn about Magnolia’s offerings and fully immerse themselves within their dream home.

Credits: Bryan Allen, Development Lead - hawkeye Kirk DeCardenas, Project Manager - hawkeye Dennis Dreissigmayer, Developer - hawkeye Erik Jacobson, UX Architect - hawkeye Adam Reed, Creative Director - hawkeye Sam Sneau, Developer – hawkeye Brent Wood, Art Director - hawkeye

Sulia was looking for a way to overcome the signal-to-noise problem with existing social networks. They accomplished this through categorization of content and experts into “channels” displaying the strongest voices in those channels to users. They also provide users with the ability to “trust” content to further customize their experience. The “leaderboard” is a noteworthy rank of Sulia’s content providers in each channel. With hundreds of channels based on cities, technologies, hobbies and professions Sulia surpassed thirteen million unique visitors per month.

Credits: Jonathan Glick, CEO and Founder, Sulia Jeff Reynar, CTO, Sulia Claudia Page, Vice President, Operations, Sulia Josh Young, Vice President, Network Development, Sulia

Sports fans love to engage in debates about the all-time greats. Allstate smartly tapped into that passion through this multi-tiered NFL promotion allowing fans to serve as quasi-Hall of Fame voters on a site. Production quality for online videos featuring NFL great Howie Long was top-notch. Graphic renderings of former players were remarkable, while the overall design was crisp. Allstate offered weekly prizes to generate return traffic. And, about one in three users made repeat visits.

Credits: T3: Amber Guild - VP, Business Director; Anthony Nyugen – Developer; Bernard Briggs – Chief Technology Officer; Carolyn Connolly - Associate Creative Director; David Dennis – Associate Director, Quality Assurance; Hannah Su - Director of Analytics; Helmut Granda – Technical Architect; Jay Suhr - Chief Creative Officer; Jessie Fenstermacher - Account Supervisor; John Livingston – Senior Art Director; Justin Clemens – Senior Copywriter; Ken Chow – Associate Analytics Director; Kim Gannon - Executive Producer; Lauren Elzner – Producer; Layne Hedrick – Director of Delivery; Pam Crosier – Creative Development Director; Sherri Fleming – Senior Developer; Susan Shaw – Interactive Design Team Lead; Taylor Hight - Account Director
Allstate: Caitlin Morse - Marketing Manager, Integrated Marketing Communications; Elizabeth Schreier - Director Web and Social Engagement, Internet Marketing; Karen Uhler - Senior Marketing Manager, Integrated Marketing Communications; Pam Hollander - Senior Director, Integrated Marketing Communications

Whistler, a monitor that turns a dog's day into data, wanted a clean online identity that mirrors the straightforward design of the company's product. Company executives turned toward Manifold to help develop a corporate brand strategy using some of the most cutting edge technology, like Amazon, in the market. The website design not only mirrors the innovation of the dog collar monitoring system, but lets users quickly access and find data about the dog.

Credits: Kelly Long - Account Lead Jason Anello - Creative Director Brian Mullin - Technology Director Julie Friedenberg - Designer Chad Auld - Front and Back end Developer Becca Derenthal - Project Manager

Reaching 100 million reviews and opinions, TripAdvisor, is a highly trusted travel site when it comes to researching restaurants, hotels, flights, travel destinations, car rentals and more. Start planning wisely from feedback and experiences. With over 14 million photos available and various forums to help narrow down questions and concerns. Travelers can effortlessly access TripAdvisor using their mobile device.

Credits: TripAdvisor

Chuck E. Cheese’s severely outdated website featuring a severely outdated mascot has transformed into an engaging experience featuring a contemporarily relevant mascot. The website is clean and easy to navigate for parents to plan their children’s next party while providing interactive games and activities keep the young users entertained. The new chuckecheese.com generated an average 24% growth in traffic since the site launch and an increase of 35% in mobile traffic.

Credits: Wendy Bouis, The Richards Group Creative/Art Director; Jayr Sotelo, Click Here Labs Digital Motion Design/Creative Technology; Rhonda Zahnen, The Richards Group Brand Management/Principal; Leigh Brown, The Richards Group Brand Management; Christina Walker, Click Here Labs Digital Project Manager; Armando Contreras, Click Here Labs Digital Programmer; David Lyons, Click Here Labs Digital Programmer; Kristina Jonathan, The Richards Group Digital Strategist; Scott Luther, The Richards Group Digital Strategist; Amanda Plewes, Click Here Labs Digital Business Analyst; Tali Swann-Sternberg, Click Here Labs User Experience Architect; Patrick Murray, The Richards Group Brand Creative/Art Director; Bill Cochran, The Richards Group Brand Creative/Writer; Taylor Dinkins, The Richards Group Brand Management;