Comcast’s future lies in xFi Pods (Xfinity internet extenders) to satisfy Millennials’ penchant for streaming in any room of the house. A marriage between content and product demo was created to reach Millennials. A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House. xFi Pods were placed throughout 160 rooms and 40 stairways, and viewers guided the investigators’ paths without a signal drop. The result: 5.1 million views and 82K clicks on the Xfinity site.
Credits: Client Name: Comcast Brand: XFINITY Spot Name: Project Dead Zone Air Date: 16 October 2018 CLIENTS: Senior Vice President, Marketing Communications: Peter Intermaggio Senior Vice President, Brand Marketing: Todd Arata Vice President, Marketing Communications: Dustin Hayes Executive Director, Social Marketing: Nader Ali Hassan Senior Director, Media Strategy & Planning: Sumana Rajagopal Director, Marketing Communications: Catherine Huffman Senior Manager, Media Strategy & Planning: Justin Silva Manager, Social Marketing: Maris Howard Manager, Media Strategy & Planning: Megan Kiniry Specialist, Social Marketing: Lacey Ketchell AGENCY: Goodby Silverstein & Partners Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Jens Waernes Creative Director: Jon Wolanske Assoc. Creative Director: Maria Lee Assoc. Creative Director: Justin Ralph Art Director: Jasper Yu Copywriter:Danielle Gasbarro Dir of Prod, Assoc. Partner: Tod Puckett Executive Producer: Joshua Greenberg Associate Producer: Josh Goldberg Director of Brand Strategy: John Thorpe Group Account Dir: Chad Bettor Account Director: Georgia Newton Account Manager: Madison Whitley Asst. Account Manager: Carmen Guan Asst. Account Manager: Kate Alders Dir of Comm Strategy: Maren Severtson Jr. Comm Strategy: Maddie Belt Research & Analytics Director: Cassi Hussain Sr. Research & Analytics Strategist:Alex Ufen Research & Analytics Strategist:Danielle Maingot Director of Business Affairs:Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company:Media Monks COO: Wesley Ter Haar Managing Dir LA: Olivier Koelemij Writer/Creative Director: Jason Zada Writer: Tim Immordino DoP/Broadcast Dir :Lewis Smithingham Live Broadcast Partner: 30 Ninjas Live AD: David Churchill Viste Executive Producer: Kelly Kandle Producer: Theresa Marth Digital Assets: Alfredo Rivera Online Assets: Joey Serxner Sound Designer: Tim Gedemer Assistant Sound Designer: Julian Aicholz On-Set Mixer:Ben Adams Editing Company:Whitehouse Editorial Editor: James Dierx Executive Post Producer:Joanna Manning Post Producer: Sasha Grubor