TikTok’s tour-de-force successfully shifted perceptions about the platform, highlighting the fun-filled role it plays in modern culture. This unique campaign, themed “It Starts on TikTok,” spins user-generated content into captivating network TV ads, showcasing the unlimited enthusiasm of users. The interactive campaign served as a living tribute to the TikTok community. Besides generating a breathtaking 5.8 billion views, it helped propel Fleetwood Mac’s Dreams back to the top of the charts for the first time in 40 years.

Credits: Nick Tran, Global Head of Marketing, TikTok Julia Zhou, Brand Lead, TikTok Doni Nunes Jr, Brand Marketing, TikTok Cheryl Gresham, Head of Media, TikTok Saskia Sani, Social Media, TikTok Eric Simpson, Social Media, TikTok Alec Johnson, Social Media, TikTok Grant Thompson, Music Licensing, TikTok Lizzy Hale, Content Programming, TikTok Ally Mann, Creator Marketing, TikTok Neda Yazdani, Content Operations, TikTok Kathryn Podobinski, Content Operations, TikTok Emily Giglio, Design, TikTok Amelia Lukiman, Public Relations, TikTok Haaris Shahzad, Legal, TikTok Kern Schireson, Chairman & CEO, Known Mark Feldstein, President, Known Brad Roth, President, Known Ross Martin, President & CXO, Known Jody Friedericks, SVP, Brand Creative, Known Matt LeBoeuf, VP, Consumer Brands, Known Ben Whitla, VP, Client Experience, Known Jason Bagley, Executive Creative Director, Known Chen Liang, CD, Art Director, Known Mike Dobbs, Director, Consumer Brands, Known Doug Ryan, SVP, Post Production, Known Sara Cahill, SVP, Production, Known Sharre Jacoby, SVP, Executive Producer, Known Erin Rathz, Director, Brand Strategy, Known Gianna Summa, Account Project Manager, Known Sarah Grabel, Director, Consumer Brands, Known Michael Koerbel, Creative Producer, Known Ian Reichenthal, Copywriter, Known Jess Price, Music Supervisor, Creative, Known Eric Edmunds, Post Production Producer, Known David Pejakovic, Production Coordinator, Known Jesse Austin, Designer, Known Forrest Brown, Animator, Known Mike Cahill, Animator, Known

With no fans allowed on site to watch the big U.S. Open golf event, a major task was how to engage TV viewers: The answer is Augmented Reality. Viewers could follow regular video action and every golfer/every shot in a detailed 3D format. Merged with real-time championship data, GPS data streams, agency Deloitte Digital says this result in its most successful offline-to-online conversion exposure in its history -- yielding nearly 100 million total impressions, and +7 million engagements. Hard earned birdie.

Credits: Allan Cook, Managing Director, Deloitte Consulting LLP, and Digital Reality Business Leader at Deloitte Digital

During the pandemic, wedding retailers faced extreme hardships. While most weddings were being canceled, some couples were still getting married online. Jared saw the opportunity and stepped in to save the big day, providing couples with the safe way to express their love through its personalized virtual wedding platform that offers customizable invitations, streaming, and celebrity advice. The #LoveCantWait national campaign provided a free virtual wedding experience to 1,000 couples and their loved ones. The campaign brought Jared over 140MM media impressions and a 10.4% lift in brand consideration.

Credits: Brendan McKenna, Executive Creative Director, Hawkeye David Katzman, Creative Director, Hawkeye Tony Porras, Associate Creative Director, Hawkeye Greg Akouris, VP Creative Director, Hawkeye Jenn Bell, Group Creative Director, Hawkeye Matt Le Meur, Sr. Art Director, Hawkeye Sally McGuin, Director Content Production, Hawkeye Deb Bergin, Vice President Client Partner, Hawkeye Robert Moorhead, Client Partner, Epsilon Vic Piano VP, Exec Creative Director, Epsilon Lindsay Rowe SVP, Managing Director, PXP Jaime Puskar, Group Account Director, PXP Stephanie Hillas, Senior Account Executive, PXP MacKenzie Steffens, Executive Producer, PXP

BMW Art Car Project in which artists Andy Warhol and Jeff Koons used BMW vehicles as canvases for original artwork needed updating, but it became a challenge in 2020 for the carmaker. Artificial intelligence solved it by feeding 900 years of artwork into an algorithm that generated a pastiche of original art, and then digitally projected it onto the BMW 8 Series Gran Coupe canvas. The artwork, promoted on social media like YouTube and Instagram, also generated an estimated 50 million media impressions from earned placements, including Highsnobiety and COOL HUNTING.

Credits: BMW of North America- Vice President of Marketing: Uwe Dreher ArtDrunk - Founder: Gary Yeh Goodby Silverstein & Partners - Co-Chairman: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Directors:Wes Phelan, Matt Edwards & NathanShipley Associate Creative Directors: Carlos Rangel & KevinLeung Art Director: Nando Sperb Copywriter: Gustav Johansson Director of Creative Technology: Nathan Shipley Executive Producer: Tena Goy Creative Technologist: August Bjornberg Creative Technologist: Troy Lumpkin Designer: Nando Sperb Group Account Director: Jenna Duboe, Chris Ferko Account Director: Alissa Sheely Account Manager: Nikki Dietrich, Olivia Mullen, Kelly Preston Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: ChristineChen Group Brand Strategy Director: Stephanie Phillips Brand Strategy Director: Kevin DeStefan Group Communications Strategy Director: Dong Kim Sr. Communications Strategist: Matt Hudgins Co-Director of Production: Margaret Brett-Kearns Producer: Phoebe Buckley Director of Business Affairs: Judy Ybarra Sr. Business Affairs Manager: Chrissy Shearer Director: Mark Sandhoff Director of Photography: Mark Sandhoff Executive Producer: Danielle Riccardi Line Producer: Andrew Devansky Executive Producer: Michael Damiani Senior Post-Producer: Ali Plansky Editors: Graham Wilcox, Lori Arden Assistant Editor: Liz Norris Executive Audio Producer: Josh Brown Audio Engineer: Nic Dematteo Company3 - Director of Production: Tom Gehring Colorist: Kath Raisch Producer: Anna Kelman

Maybe the consumption of egg rolls was a bit off during the pandemic --- at least according to Frozen egg roll maker, Pagoda. Under a theme: “Put The Egg Rolls In!”, consumer might have assume this was about being 'in' shopping carts and ovens. But what about getting brands into “content” -- marketing-wise, that is. Influencers on TikTok, Twitch and other place were challenge with this task. This drove 85 million content views, more than 271,000 comments. Egg Rolls were "in" -- content, and apparently lots of mouths.

Credits: • Neil Goodspeed, Director of Media, Senior Partner, Carmichael Lynch • Tracy Krulich, Group Media Director, Carmichael Lynch • Nellie Murray, Associate Media Director, Carmichael Lynch • Melissa Bakewell, Media Supervisor, Carmichael Lynch • Katie Anderson, Senior Media Planner, Carmichael Lynch • Mackenzie Carlson, Senior Media Planner, Carmichael Lynch • Michaela Perz, Media Planner, Carmichael Lynch • Sarah Scherbring, Group Account Director, Carmichael Lynch • Bridget Mord, Account Supervisor, Carmichael Lynch • Hanna Madren, Senior Account Manager, Carmichael Lynch • Allison Hayes, Group Creative Director, Carmichael Lynch • Tom Seblanc, Creative Director, Carmichael Lynch • Chris Carlberg, Senior Art Director, Carmichael Lynch • Loren Purcell, Designer, Carmichael Lynch • Kyle Johnson, Senior Art Director, Carmichael Lynch • Zack Johnson, Senior Writer, Carmichael Lynch • Eden Thompson, Planning Director, Carmichael Lynch • Lauren Fontaine, Senior Account Executive, Carmichael Lynch Relate • Bob Ringer, Associate Social Director, Carmichael Lynch • Abby Minea, Project Manager, Carmichael Lynch

Wireless brand Straight Talk partnered with Uproxx to present On Repeat, a series of three branded videos featuring new music stars: Bryce Vine, Ingrid Andress and Empress Of (and her mom). Tapping into “the new essentialism,” these multicultural personalities were shown making low-cost garments for themselves and walking their audiences through thrifting and upcycling exercises, while giving a nod to diversity. On Repeat was delivered via Youtube and the Uproxx site, and drove tens of thousands of site visits and an uptick in brand metrics.

Credits: ● Dan Thomann, VP, Media Director at Mediahub Worldwide ● Emma Bianco, Media Supervisor at Mediahub Worldwide ● Chesterson Etienne, Assistant Media Planner at Mediahub Worldwide ● Amanda Leahy, VP, Director of Communications Planning at Mediahub Worldwide ● Nicole Donnellan, Communications Planner at Mediahub Worldwide ● Michelle Daidone, SVP, Group Media Director at Mediahub Worldwide

Pagoda, the frozen egg roll brand, used four Twitch livestreams to deliver freshly cooked egg rolls to dozens of winning gaming enthusiasts while those streams were ongoing. The winners had responded via chat with #PutTheEggRollsIn after hosts initiated the promo. The stunts generated 31K+ chat interactions, drove 20 million content views, increased searches for branded egg rolls by 45%, resulted in a 504% increase in visits to Pagoda’s where-to-buy page and a 21% lift in gamers considering Pagoda egg rolls a great snack.

Credits: • Neil Goodspeed, Media Director, Senior Partner, Carmichael Lynch • Tracy Krulich, Group Media Director, Carmichael Lynch • Nellie Murray, Associate Media Director, Carmichael Lynch • Melissa Bakewell, Media Supervisor, Carmichael Lynch • Katie Anderson, Senior Media Planner, Carmichael Lynch • Sarah Scherbring, Group Account Director, Carmichael Lynch • Bridget Mord, Account Supervisor, Carmichael Lynch • Hanna Madren, Senior Account Manager, Carmichael Lynch • Allison Hayes, Group Creative Director, Carmichael Lynch • Tom Seblanc, Creative Director, Carmichael Lynch • Chris Carlberg, Senior Art Director, Carmichael Lynch • Loren Purcell, Designer, Carmichael Lynch • Lauren Fontaine, Senior Account Executive, Carmichael Lynch Relate • Barb Senger, Team Assistant, Carmichael Lynch Relate • Eden Thompson, Planning Director, Carmichael Lynch • Abby Minea, Project Manager, Carmichael Lynch

Big time gamers are way too focus on the game to consider advertising. Twitch figured it was best to wait for gamers to take a break leaving their gaming “lairs”, and finding them in the real world. To foster interest in its second Twitch “Streamer” Fortnite bowl, it went to cities where NFL players were participating in an event, and used Gamestop data to encourage them into their next game. Twitch says gamers were 23 times more likely to tune into the second Streamer Bowl. Let them play.

Credits: Sam Harvey, Sr. Manager - Twitch Will Rosenthal, Media Manager – Twitch Claudia Chang, Product Operations Manager – Clear Channel Campbell Keller, Director of Product Development, Audiences – Clear Channel Kelly Smith, Director Programmatic Sales – Clear Channel Ben Abt, SVP, Group Media Director - Mediahub Dan Fogarty, Associate Media Director – Mediahub Annalecia Caires, Account Executive – Rapport Alexandra Stark, Sr, Account Executive – Rapport Melissa Christensen, Group Director – Rapport

Sprint faced a challenge: it had to persuade customers who were unaware that their phones were in incompatible with the new network created by the T-Mobile/Sprint merger, to upgrade, and to do it quickly via email. Zeta conducted extensive subject line and copy testing, and found the right approaches for its lifestyle imagery, pricing and age versions, greatly beating the controls in each case. Overall, the open rates averaged 28.66%, with some going as high as 38%. And engagement reached levels T-Mobile had never seen.

Credits: Zeta Global Team: Executive Creative Director: KRIS GEIST, Global Creative Director: CHRISTINE CUCUZZA, Strategy: HEATHER ANDING, Analytics: CLAUDIA POINTS, Creative Director: RICH PATTERSON and EMILY PRESTON, Art Director: ANNABELLE SMOOT, MAGGIE GOODNER, and KIERAN GRANT, Copywriter: COLLEEN ZAJAC and ARON LIEBIG, Creative Project Manager: AMY LEE, and Account Manager: ALEX RECTOR

The campaign, which aimed to inspire competitive young people toward service in the U.S. Air Force, involved integrating the Air Force into content by ESL Gaming. A custom monthly tournament, Wingman Wednesdays, allowed anyone to log in and compete alongside airmen for cash prizes provided by ESL, and the “Best Wingman” title. The Air Force also had a customized digital event space, with arcade machines that linked out to branded Air Force games users could play.

Credits: Account Director: Adrienne Strange Account Supervisor: Olivia Ivey-Davis Senior Media Planner: Carson Chiu Media Director: Phillip Brady-Joyner Group Creative Director: Jeff Maki Project Manager: Lucas Fiser

BIC USA paired two unlikely celebrates, Snoop Dogg with Martha Stewart, to promote the BIC EZ Reach lighter, creating 30-second and 15-second video spots to run across paid social, connected TV, and programmatic. The goal, to reach consumers as they view high-quality video content supported by data-driven targeting. The campaign continually surpassed cost per million and video ad benchmarks. Studies also reflected positive lifts in brand awareness across, and showed positive lift in purchase intent.

Credits: Mary Fox, General Manager, North America Keith Last, Director of Marketing Jeany Mui, Senior Brand Manager Joy Seusing, Vice President, Global Communications Robert Miller, Senior Manager, Global Communications Brendan O’Marra, Director, Digital Marketing Kat Lee, Manager, Digital Marketing Jessica Kaesmann, Manager, Digital Marketing

There's plenty of time before video game play begins. Waiting for the next version of Halo -- Halo Havoc to launch -- Butterfinger got its snack in game players/influencers hands to snack and talk about Butterfingers. And maybe display a little bit of beanie swag. Influencers then encouraged those playing to post game scores. Winners got a Xbox console and also some swag. Butterfinger already an ongoing fixture in the gaming community, was able to keep awareness high. The brand had a 13% sales increase.

Credits: TJ Kelly: Senior Partner, Mindshare Nicole Voorburg: Associate Director, Mindshare Thomas Fenelon: Manager, Mindshare Kelly Duque: Director, Mindshare James Wang: Senior Associate, Mindshare Krishna Patel: Director Marketing Sciences, Mindshare Michael Miller: VP Director, Golin Richard Pace: Lead, Channel Carlos Cruz: Director, Piro Miguel Zorilla: Senior Brand Director, Ferrero Charlotte Maeyaer: Senior Brand Manager, Ferrero Kristen Corbisiero: Media Manager, Ferrero Jason Adamski: Media Director, Ferrero

Netflix had to attract older and younger fans to six new episodes of Unsolved Mysteries and to turn social channels into shared evidence rooms open 24/7. It launched a three-phase content campaign on social platforms, including Twitter, Instagram, Facebook and Reddit, without paid media support. More than 4,000 story ideas and 4,000 tips were submitted. And the campaign generated 1.9 million video views, 11.28 million total mentions and 1.27 million engagements. Also, it attracted 85,000 new organic followers. And it was extended for three months.

Credits: Christy Pregont ECD & Partner at Movement Strategy Lisa Norris Creative, ACD at Movement Strategy Edgar Alan Rivera Creative, Art Director at Movement Strategy Michael Moger Creative, Motion/Video Editor at Movement Strategy Kevin Smith Director of Business Strategy at Movement Strategy Austin Mitchell Social Media Manager at Movement Strategy Desmond Branche Director of Project Management at Movement Strategy Chelsea Long Director of Data & Insights at Movement Strategy Kimberly Phan Senior Analyst, at Movement Strategy Lauren Cortizo, Creative Marketing, Netflix Joelle Shapiro, Creative Marketing, Netflix Max Pezim, Creative Marketing, Netflix Michelle Ferreira, Creative Marketing, Netflix

To drive awareness and purchases for latest Kawhi Leonard Basketball Shoes, New Balance, a leading sports footwear and apparel brand, teamed up with Mediahub. The objective was to use an innovative approach that connected with the target audience, a younger demographic - fashion-forward 13–34-year olds who utilize social media to express themselves. Mediahub then partnered with Snapchat, launching a multi-ad product campaign using AR product try-on experience to consumers in their own home. Nearly 250,000 Snapchatters within the desired target audience swiped up to the New Balance site to shop the products.

Credits: • Allan Apjohn | SVP, Group Media Director | Mediahub • Tate Beaudouin | VP, Director | Mediahub • Ben Verrill | VP, Director Paid Social | Mediahub • Lucia Castellana | Associate Media Director, Paid Social | Mediahub • Jordan Saintil | Supervisor, Paid Social | Mediahub • Talia Grossbaum | Strategist, Paid Social | Mediahub • Jamie Bodner | Strategist, Paid Social | Mediahub • Chris Davis | Chief Marketing Officer & Senior Vice President of Merchandising | New Balance • Tracy Knauer | Vice President, North America Marketing, Ecommerce & Consumer Analytics | New Balance • Andrew Merle | Director, North America Brand and Consumer Marketing | New Balance • Frank Clyburn | Integrated Marketing Manager | New Balance • Sean Cornell | Integrated Marketing | New Balance

Voters were given the chance to drive Biden’s Corvette past obstacles to reach the White House via an interactive End Card as part of the “Ridin’ With Biden” ad campaign last year. Designed to reach voters in swing states in a non-traditional way, the ad emphasized Biden sayings, like “The race is on for the soul of our nation.” The campaign drew 12 million completed views, 4 million ad engagements, a 9% click through rate. a 35% engagement rate and a 65% game completion rate.

Credits: Mike Schneider, Partner, Bully Pulpit Interactive Sarah McHaney, Dr. of Communications, Bully Pulpit Interactive Nick Bourdens, Account Director, Sales, Tapjoy Lauren Baca, Sr. Director, Head of Marketing Tapjoy

Many parents use Spotify playlists to find sounds that will lull their newborn babies to sleep. But non-premium members, who make up 70% of all Spotify users, are bombarded with sometimes loud ads. So IKEA replaced them for one month with ad versions that offered SFX-like white noise, raindrop, ocean waves and other soothing sounds. Parents could also tap on a companion banner in the slushy videos and shop. The effort paid off with a 7% increase in bedroom sales, a 164% increase in click-throughs.

Credits: 1. Client: Santiago Arbelaez, Country Integrated Media Manager, IKEA Caroline Hayes, Integrated Media Leader, IKEA Noah Keefe, Marketing Specialist, IKEA 2. Planning and Strategy: Karen Hrstic, VP - Group Account Director, Carat Canada Tracey Cronin, Account Director, Carat Canada Vanessa Coutinho, Associate Account Director, Carat Canada Monalyn Quelnat, Media Planner, Carat Canada Crystal Kim, Media Coordinator, Carat Canada Syed Rahman. Business Performance Strategy Lead, iProspect Rachel Banks, Client Lead, iProspect 3. Media Partner: Anita Kapadia, Client Partner, Spotify Jenny Diemer, Client Success Partner, Spotify 4. Creative: Aaron Starkman, CCO, Rethink Mike Dubrick, ECD, Rethink Leia Rogers, Creative Director, Rethink Morgan Tierney, Creative Director, Rethink Hans Thiessen, Creative Director, Rethink Joel Holtby, Creative Director, Rethink Charmaine Cheng, Art Director, Rethink Evan Kane, Copywriter, Rethink Sean McDonald, Head of Strategy, Rethink Stacy Ross, Strategy Director, Rethink Sarah Riedlinger, Group Account Director, Rethink Daniel Riggi, Account Director, Rethink Shereen Ladha, Strategy Director, Rethink Anna Tricinci, Producer, Rethink Vapor Music – Audience Engineers, Producers

To promote its highly functional and innovative VacMop, SharkNinja sought a media strategy that would place main emphasis video backed with data and technology to drive awareness and sales. Most of VacMop sales are through 3rd party retailers with the data hidden behind walled gardens. By focusing on consumers who were familiar with the product and interactive shoppable video, SharkNinja could control their engagement data and enrich it with Automatic Content Recognition, or ACR technology, to inform the data strategy.

Credits: Anton Ivashov - Senior Trader, MIQ Charles Ewald - Senior Account Executive, MIQ Justin Cosgrove - Senior Director of Sales, MIQ Stephanie Insdorf - SVP Client Business Partner, UM Vincent Merlino - SVP Group Partner, UM Alexis Damino - VP, Partner, UM Alison Kirsche - Partner, Integrated Investment, UM Rebecca Cagan - Associate Director, UM Staci Telep - Manager, UM Justin Gonzalez - Manager, Integrated, UM Chris Mandracchia - Senior Associate, UM Lauren Dezenski - VP, Partner, Strategy, UM

The online ads for Benjamin Moore paint housed a video, along with a navigation feature that allowed users to to explore different rooms of a house. Each room featured three to five hotspots, on differently colored walls or furniture. Once clicked, the hotspots expanded to reveal the name of the color and a write-up, as well as a “learn more” button that users could click for additional information. Users spent an average 49 seconds in-unit.

Credits: true[X] and Horizon Media: Individual names kept confidential for now

Subaru launched a brand loyalty search campaign with help from Carmichael Lynch. The agency imported 10 years of Subaru owner data into its Google Ads accounts, and built campaigns and ad groups targeting high to mid-funnel competitive model keywords. Specific ad copy called out competitive advantages and sent traffic to a landing page comparing the searched-for model with the Subaru model. The test cost $10,000, compared with a multimillion-dollar search campaign. Subaru reported 3% click-through-rate, and 33% view local inventory conversion rate, about 200% higher than standard rates.

Credits: Neil Goodspeed; Director of Media, Senior Partner, Carmichael Lynch Jennifer Kern; Group Media Director, Carmichael Lynch Katlyn Plourde; Media Supervisor, Carmichael Lynch Mackenzie Carlson; Senior Media Planner, Carmichael Lynch Katia Holmes; Group Account Director, Carmichael Lynch Lisa Holzemer; Account Director, Carmichael Lynch Profit Idowu; Account Supervisor, Carmichael Lynch David Skanse; Account Manager, Carmichael Lynch Sawyer Boyles; Account Manager, Carmichael Lynch Colton Mog; Account Manager, Carmichael Lynch Trisha Sandau; Executive Digital Producer, Carmichael Lynch Rich McGeheran; Director of Digital Production, Carmichael Lynch Courtney Struckman; Analytics Strategist, Carmichael Lynch Jacob Walter: Information Architect, Carmichael Lynch Alan Bethke; Senior Vice President, Marketing, Subaru of America Rob Font; Vice President, Digital Customer Experience and Marketing Analytics, Subaru of America Jack Kelly; Digital and Social Marketing Manager, Subaru of America Steven Nguyen; Digital Media Specialist, Subaru of America

SoFi turned to NP Digital to develop a search engine optimization strategy to compete in a new and competitive market. Efforts included research to roadmap a content strategy, digital public relations, and technical SEO best practices. The campaign targeted four keyword themes. More than 60 pieces of content were placed in publications. SEO best practices ensured page speed, schema markup, internal linking, and information architecture. In less than one-year, natural search sessions rose 509%. First page visibility increased 414%, and 197 new featured snippet results from 44 different/unique URLs.

Credits: AJ Smith- Head of Content , SoFi Caroline Hwang- Managing Editor, SoFi Jeff Tucker- Director, SEO, SoFi Eric Klein- Senior Director of Product Marketing, SoFi Austin Pruitt- Senior Product Marketing Manager, SoFi Derek Stratton- SEO Manger, SoFi Jenni Bojanin- SEO Strategist. SoFi Jessica Pozantides- Sr. Account Director, NP Digital Kimberley Deese- Digital PR Manager, NP Digital Luke O’Leary- SEO Manager, NP Digital Tierney Brannigan- Content Production Lead, NP Digital Nicole Kasielski- Associate Project Manager, NP Digital

TikTok’s tour-de-force successfully shifted perceptions about the platform, highlighting the fun-filled role it plays in modern culture. This unique campaign, themed “It Starts on TikTok,” spins user-generated content into captivating network TV ads, showcasing the unlimited enthusiasm of users. The interactive campaign served as a living tribute to the TikTok community. Besides generating a breathtaking 5.8 billion views, it helped propel Fleetwood Mac’s Dreams back to the top of the charts for the first time in 40 years.

Credits: Nick Tran, Global Head of Marketing, TikTok Julia Zhou, Brand Lead, TikTok Doni Nunes Jr, Brand Marketing, TikTok Cheryl Gresham, Head of Media, TikTok Saskia Sani, Social Media, TikTok Eric Simpson, Social Media, TikTok Alec Johnson, Social Media, TikTok Grant Thompson, Music Licensing, TikTok Lizzy Hale, Content Programming, TikTok Ally Mann, Creator Marketing, TikTok Neda Yazdani, Content Operations, TikTok Kathryn Podobinski, Content Operations, TikTok Emily Giglio, Design, TikTok Amelia Lukiman, Public Relations, TikTok Haaris Shahzad, Legal, TikTok Kern Schireson, Chairman & CEO, Known Mark Feldstein, President, Known Brad Roth, President, Known Ross Martin, President & CXO, Known Jody Friedericks, SVP, Brand Creative, Known Matt LeBoeuf, VP, Consumer Brands, Known Ben Whitla, VP, Client Experience, Known Jason Bagley, Executive Creative Director, Known Chen Liang, CD, Art Director, Known Mike Dobbs, Director, Consumer Brands, Known Doug Ryan, SVP, Post Production, Known Sara Cahill, SVP, Production, Known Sharre Jacoby, SVP, Executive Producer, Known Erin Rathz, Director, Brand Strategy, Known Gianna Summa, Account Project Manager, Known Sarah Grabel, Director, Consumer Brands, Known Michael Koerbel, Creative Producer, Known Ian Reichenthal, Copywriter, Known Jess Price, Music Supervisor, Creative, Known Eric Edmunds, Post Production Producer, Known David Pejakovic, Production Coordinator, Known Jesse Austin, Designer, Known Forrest Brown, Animator, Known Mike Cahill, Animator, Known

To launch Crunch Pop Mix on Super Bowl Sunday, Cheetos didn’t ask people to grab the product off the shelf. It asked them grab it right out of their TV screen. Using Snapchat’s image-recognition technology, it input all 1,440 frames of its Super Bowl spot, enabling Snapchatters to activate the camera’s scanning function. That unlocked an AR experience with a 3D hand to “steal” the Cheetos Crunch Pop Mix right out of the commercial. Viewers loved this ground-breaking effort, grabbing more than 50,000 bags.

Credits: Frito-Lay - Chief Marketing Officer - Rachel Ferdinando SVP, Core Brands - Marissa Solis Senior Brand Director - Jess Spaulding Marketing Director - Melody Macaluso Marketing Manager - Lauren Creed Marketing Analyst - Joey Rickert Director of Strategic Insights - Brodie Dunn Communications Director - Chris Yemma Brand Communications Senior Representative - Lindsey Smith CEO, Shakermaker - Emma Quigley Global Head of Business Affairs, Talent and Influencers, UEG - Dina Mallin Video Expert, APR - Carol Pock Goodby Silverstein & Partners - Chairman - Jeff Goodby Chairman - Rich Silverstein Chief Creative Officer - Margaret Johnson Creative Director - Eamonn Dixon Creative Director - Stefan Copiz Copywriter - Lennie Galloway Art Director - Thomas Gledhill Co-Director of Production - Leila Gage and Margaret Brett-Kearns Executive Producer - Sara Ward Senior Producer - Dan Watson Senior Producer - Noah Dasho Senior Producer - Alex Healy Managing Partner - Brian McPherson Group Account Director - Meredith Williams Account Director - Chris Nilsen Account Manager - Lindsay Foregger Account Manager - Maria Ragusa Assistant Account Manager - Tysjah Pitchford Partner, Head of Brand Strategy - Bonnie Wan Partner, Head of Communication Strategy - Christine Chen Group Brand Strategy Director - Ralph Paone Brand Strategy Director - Gabriella Dishtosky Senior Strategist - Shaza Elsheshtawy Comms Strategy Director - Caitlin Neelon Senior Comms Strategist - Drew Forrest Head of Business Affairs - Judy Ibarra Business Affairs - Kristian Evanculla Trafficking Manager - Rowena Cuejilo Hungry Man - Director - Bryan Buckley Executive Producers - Mino Jarjoura & Caleb Dewart Head of Production - Marian Harkness Producer - Matt Lefebvre Production Supervisor - Cassidy Gill Cinematographer - Pär M. Ekberg Exile - Editor - Kirk Baxter Assistant Editor - Mitch Goldberg Producer - David Won EP - CL Kumpata Head of Production - Jennifer Locke Beacon Street Studios - Music, Mix & Sound Design Arrangement - Andrew Feltenstein & John Nau Engineer - Rommel Molina Executive Producer - Leslie DiLullo Senior Producer - Kate Vadnais a52 - VFX Supervisor - Andy Rafael Barrios Lead Flame Artist - Andy Rafael Barrios Flame Artists - Matt Sousa Online Editor - Kevin Stokes, John Valle Producer - Chris Lewis Head of Production - Stacy Kessler-Aungst Executive Producers - Patrick Nugent & Kim Christensen Managing Director - Jennifer Sofio Hall Colorist - Gregory Reese Producer - Jenny Bright Executive Producer - Thatcher Peterson

For Burger King’s inaugural VMA partnership, MTV designed a mobile-first, technology-infused branded content series. MTV delivered A-list rapper Lil Yachty, to star alongside The King. The experience came to life across linear, digital, and social screens as they arrived for their big VMA debut and delivered a one-of-a-kind music collaboration. The result was an 89% lift in brand recommendation, 160k sweepstakes entries, 58.4M impressions, 3.5M engagements, 19.2M video views, 38K QR scans and 32K AR sessions.

Credits: o Matt Newcomb , SVP Integrated Marketing, Velocity at ViacomCBS o Beth Trentacoste, SVP Head of Creative, Velocity at ViacomCBS o Meg Sudlik, VP Creative Production, Velocity at ViacomCBS o Dayo Harewood, VP Creative Director, Velocity at ViacomCBS o Erin Liabo, VP Integrated Marketing, Velocity at ViacomCBS o Eddie Gutierrez, Sr. Director Integrated Marketing, Velocity at ViacomCBS o Jeff Woodton, Sr. Director Production, Velocity at ViacomCBS o Melinda Haggerty, Sr. Manager Integrated Marketing, Velocity at ViacomCBS o Dana Seiberg, Manager Integrated Marketing, Velocity at ViacomCBS o Holly Carlton, Production Manager, Velocity at ViacomCBS o Eternal Polk, Director, WhatWrks o Martin Ekechukwu, Executive Producer, WhatWrks o Jil Hardin, Executive Producer, WhatWrks o Al Silvestri, Partner/Chief Creative Officer, Coffee Labs o Troy Fingold, Partner/SVP, Coffee Labs o Christina Biondi, Senior Marketing Manager, Coffee Labs o Venus Ferrer, Senior Project Manager, Coffee Labs o Kathy Palmer, Line Producer o Justin Gauser, PM o Christopher Probst, DP o Brett Hess, Prod Designer o Katy Baldwin, Art Director o Chris Etheredge, Editor o Ingenuity Studios, VFX

“Life Below Water” takes one of the planet’s most pressing problems–plastic ocean waste–and turns it into can’t-look-away video. Narrated by Morgan Freeman, this high-quality nature film illustrates the crisis with power and beauty, motivating viewers to help. Airing on YouTube, six- and 15-second clips attract people to the long-form video. By making the topic more digestible and more relatable, the campaign created a 7.3% lift in consideration for its target audience to take action.

Credits: United Nations - Partnerships Lead, Sustainable Development Goals: Frances Simpson-Allen Google - Product Marketing Manager: Danielle Landress Product Marketing Manager: Olivia Jovais Tribeca - VP Production: Nina Chaudry Goodby Silversteiin & Partners - Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Hanna Wittmark Creative Director: Kate Baynham Art Director: Eleanor Rask Copywriter: Trevor Joplin Designer: Benny Gold Account Manager: Emily Bollier Partner, Head of Communication Strategy: Christine Chen Senior Communications Strategist: Jacob Sperla Brand Strategist: Darien Ahn Head of Broadcast Production: Leila Gage Production Company: Spacestation - Director: Brian Schulz Director of Photography: Chris Bryan Editorial Company: Elevel - Editor: Graham Willcox Audio Elias Music and Sound Design Company Lime Studios - Music Composer: Jonathan Elias Sound Designer: Joel Waters Agency Director of Film and Music Curation: Tod Puckett VFX Company Elevel - Technical Director: Nathan Shipley VFX Company: a52 - VFX Supervisors: Jesse Monsour, Pat Murphy Flame Artists: Kevin Stokes, John Valle CG Supervisor: Andrew Romatz CG Artists: Aemilia Widodo, Ariana Ziae-Mohseni, Joe Paniagua, Michael Bettinardi, Josh Dyer VFX Producer: Drew Rissman Executive Producers: Kim Christensen, Patrick Nugent Managing Director: Jennifer Sofio Hall Colorist: Gregory Reese

Realizing how poorly Black-owned businesses were faring in the pandemic, VH1’s “Black Ink Crew: New York,” in its ninth season, partnered with the digital pub Black-Owned Brooklyn. The two identified 20 Black-owned Brooklyn businesses that needed a boost to go from surviving to thriving. Each company selected received a no-strings-attached check to spend on their business, along with social promotion from @BlackOwnedBKLYN and @VH1, which shared the 20 companies’ pandemic stories. The companies were also added to a storefront media network for a long-term revenue boost.

Credits: VH1 Credits List: Shawn Silverman Shawn.Silverman@comedycentral.com SVP of Consumer Marketing MTV Entertainment Group Jyoti Menon-Varkey jyoti.varkey@viacomcbs.com SVP of Consumer Marketing MTV Entertainment Group Megan Happ Megan.Happ@comedycentral.com Director of Consumer Marketing MTV Entertainment Group Jonathan Kirkland jonathan.kirkland@viacomcbs.com Manager of Consumer Marketing MTV Entertainment Group Emily Crowley Emily.Crowley@mtvstaff.com Coordinator of Consumer Marketing MTV Entertainment Group Mediahub/Rapport Yvonne Cain, SVP, Group Media Director, yvonne.cain@mediahubww.com Sarah Pelletier, SVP, Group Media Director, Sarah.pelletier@mediahubww.com Lauren Buscone, Associate Media Director, Lauren.Buscone@mediahubww.com Rachel Carey, Senior Media Planner, Rachel.Carey@mediahubww.com Laurel Boyd, Chief Creative Media Officer, R+D Lab, Mediahub Simeon Edmunds, SVP, Creative Director, R+D Lab, Mediahub Betsy Rosenbloom, Senior Content Creator, R+D Lab, Mediahub Laura Brandes - Group Director, Rapport laura.brandes@rapportww.com Peter Smith - Manager, Rapport peter.smith@rapportww.com

Realizing that Gen Z will be on the front lines of the battle against climate change over the next decade, In The Know created its Climate Changemakers campaign. Each week from March to May, In The Know offered a digital feature on a climate activist—for example, 17 yearold Scott Pronto Breslin, who focuses on bio-diversity. These features included a five-minute video on intheknow.com, an accompanying article and a social strategy. The campaign drew over 16 million views across intheknow.com, Facebook, YouTube, Instagram and Twitter.

Credits: Dani Sklarz, Producer, In The Know Alexandra Katsoulis, Senior Producer, In The Know Jordan Walker, Senior Manager, Video Commerce, In The Know MALKA Media Group

For the launch of the 2021 IS, Lexus was looking to reach a fiercely authentic customer—its youngest yet. Courageous Studios created a branded content video series featuring Jessica Nabongo, the first black woman in history to visit every country in the world. The long-form video first launched on Jessica’s Instagram platform. On the online streaming platform of CNN, two cutdowns delivered 97% VCR rate (5% over CNN’s benchmark) and a CTR among our target audience that was 30% higher than benchmark.

Credits: Cassandra Evanisko, Director, Courageous Shannon Fitzmaurice, Line Producer, Courageous Yvette McNaught, Production Engineering, Manager, Courageous Jessica De La Rosa, Production Manager, Courageous Shontá Rogers, Production Coordinator, Courageous René Chin, Production Assistant, Courageous Daniel Duclos, Post Production Supervisor, Courageous Dak Stiga, Assistant Editor, Courageous Talia Bella, Field Producer, Courageous Dakota Adney, Director of Photography, Courageous Adam Green, Director of Photography, Courageous Nick Slatkin, Production Assistant, Courageous Neil Newby, Assistant Camera, Courageous James Russell, Sound Operator, Courageous TJ Dumser, Sound Mixer, Courageous Natacha Ikoli, Colorist, Courageous Edward Chow, Designer, Courageous Stephen Vocaturo, Activation Lead, WarnerMedia Natasha Marrache, Activation Lead, WarnerMedia Preston Larson, Management Director, Media & Integrated Services, Team One

To leverage sales via Dr Pepper’s College Football Sponsorship at Popeyes this fall, a campaign embraced game play. The “Love That Game Giveaway” featured a peel-and-reveal sticker on a cup with a code fans could use as a 30% off Fanstics.com coupon. It also let then download the Popeyes app and earn game plays and sweepstakes entries — with a $15,000+ grand prize. The promo hit 228,000 registrations and significantly increased sales for Dr Pepper — leading to a new record for 2020.

Credits: Kelton Graham Keurig Dr Pepper VP, Restaurant Brands International Josh Hanley National Account Executive Keurig Dr Pepper Leslie McCormick Customer Marketing Manager Keurig Dr Pepper Ryan Pollowitz Sr. Manger, Category Management Popeyes Noah Breite Category Management Popeyes Cassidy Kelly Sr. Analyst Popeyes Gina Bozza Account Director Merkle, Inc.

Identity technology company Jumio sought to jumpstart its brand and fill its pipeline with leads during the pandemic. Shifting channels from 50% to over 80% digital, it rolled out a three-wave campaign across media ranging from programmatic to print.. The effort exceeded initial lead gen estimates by 70%, boosted brand awareness, reduced ad spend CPM by over 2X and hiked purchase consideration by 300%, with audiences 2.3 times more likely to buy from Jumio. That led to a 100% increase in new business growth year-over-year.

Credits: Ted Kohnen, CEO Michael Ruby, Chief Creative Officer Catrinel Zlota, Senior Engagement Director Catalina Tudorie, Business Consultant Beatrice Nitan, Business Consultant Lewis Miller, Content Specialist Rebecca Falk, Senior Engagement Director

UM Canada created the Hershey Treat Quest, partnering with Snapchat to build an augmented reality game to gain treats after the Canadian government canceled Halloween in 2020 due to COVID. Designed to look like a 1980s retro haunted arcade game, users collected candy, and unlocked giveaways, discounts and content. Hershey’s first multi-retailer ad unit ran on Facebook and Snapchat driving traffic to product pages on retail websites. An ecommerce initiative completed the loop. The brand partnered with mommy bloggers, and collaborated with Amazon, which drove 74% of first-time purchases.

Credits: Jackson Hitchon, Senior Marketing Director, Hershey; Ola Machnowski, Senior Marketing Manager, Season, Hershey; Baden Ireland, Marketing Manager, Season, Hershey; Susanne Hartkorn, Assistance Marketing Manager, Season, Hersey; Kate Mateer, VP, Client Business Partner, UM Canada; Joanna Janisse, Senior Director, Connections Planning, UM Canada; Ratna Shankar, Director, Connections Planning, UM Canada; Brooke Goldenberg, Senior Connections Planner, UM Canada; Kitty O'Kennedy, Associate Director, Reprise; Ignacio Valls, Senior Campaign Manager, Reprise; Craig Kelly, Associate Director, Addressable Strategy, Matterkind; Vlad Genov, Associate, Addressable Activation, Matterkind; Kim Tarlo, Executive Creative Director, Mint; Lindy Frank, Strategist, Mint; Chelsea Mills, Sr. Account Director, Client Services, Mint; Lisa Riedel, Sr. Account Manager, Client Services, Mint; Sam McCourt, Art Director, Mint; Ryan Esquivel, Designer, Mint; Sarah Garber, Account Manager, PR, Mint; Alyssa Bomben, Account Coordinator, PR, Mint; Will Ng, Print Production, Mint; Sam Margolis Fogle, President, Mint; Ashley White, Vice President, Mint

Promoting Netflix’s “Sweet Tooth” -- a futurist/fantasy, post-apocalyptic series where half-human/half animal/human hybrids existed -- would seem to be a chore in pulling in broad-scale viewers. But under the popular culture theme “new normal” some intrigue was revealed. 'Hybrids' appeared on the covers of entertainment magazines, and users played around with different looks on social media. A PSA-like spot ran on AMC’s “Fear of the Walking Dead". All this got 60 million video views and 84 million earned impressions. Sweet, indeed.

Credits: Netflix Mike Rossetti, Director, US Media, Series, Netflix mrossetti@netflix.com Cynthia Chang, Manager, US Media, Series, Netflix cchang@netflix.com Ali Feinstein, Manager, US Marketing, Netflix afeinstein@netflix.com Cassie Tregellas, Manager, US Marketing, Netflix ctregellas@netflix.com Melinda Okoye, Marketing Creative Producer, UCAN, Netflix mokoye@netflix.com Mediahub Jackie Stasi, Chief Client Officer, Mediahub jackie.stasi@mediahubww.com Laura Kelly, VP Group Media Director, Mediahub laura.kelly@mediahubww.com Sara Hilgendorf, Associate Media Director, Mediahub sara.hilgendorf@mediahubww.com Alexis Ascher, Media Supervisor, Mediahub alexis.ascher@mediahubww.com Nita Bhojwani, Media Planner, Mediahub nita.bhojwani@mediahubw.com Laurel Boyd, Chief Creative Media Officer, R+D Lab, Mediahub laurel.boyd@mediahubww.com Simeon Edmunds, SVP Creative Director, R+D Lab, Mediahub simeon.edmunds@mediahubww.com Alexis Westin, Senior Content Creator, R+D Lab, Mediahub alexis.westin@mediahubww.com Doug Leasure, Content Creator, R+D Lab, Mediahub doug.leasure@mediahubww.com Madison Brinser, Content Creator, R+D Lab, Mediahub madison.brinser@mediahubww.com whoisthebaldguy Michael Krivicka, Director michael@baldviral.com Christopher Yoon, Producer chris@baldviral.com Raymond Hauserman, Production Manager raymond@baldviral.com Tawny Fernandez, Location Manager Tawny@baldviral.com Chris Hadland, Director of Photography ChrisH@baldviral.com Tinsley Studio, Fabrication Tinsley@baldviral.com Eric Fielder, Puppeteer Eric@baldviral.com Gary Grove, Puppeteer Gary@baldviral.com Deborah Galvez, Puppeteer Deborah@baldviral.com Melissa Blackwood, Talent Melissa@baldviral.com Director Location and Production Managers: Tawny Fernandez, Raymond Hauserman, Puppeteers: Eric Fielder, Deborah Galvez, Gary Grove

Pfizerin 2020 created branded video content highlighting the company’s scientists’ pursuit of a COVID-19 vaccine. In Relentless Pursuit: No Stone Left Unturned, Pfizer explained how each day in the fight against COVID-19, scores of scientists pushed to develop a vaccine to end to the pandemic. Created in partnership with CNN, Pfizer promoted the video on Facebook, YouTube, and Instagram, and digital native ad units on CNN.com. The video racked up 816,000 views, with a completion rate of 22.7%.

Credits: Gregory Olliver, Creative Director, WarnerMedia/Courageous Joel Blanco, Film Production Executive Producer, WarnerMedia/Courageous Laura Feldman, Director, Content Partnerships, WarnerMedia/Courageous Lauren Berardinelli, Activation Manager, Content Partnerships, WarnerMedia/Courageous Dana Gandsman, Vice President, Enterprise Reputation, Pfizer Elise Stage, Director, Enterprise Reputation, Pfizer

UM Canada helped Levi Strauss & Co. create an experience during the height of COVID-19 by partnering with Snapchat using artificial intelligence through a camera lens that allowed Gen Z consumers to explore, try on and purchase Levi’s clothing. Using the rear camera, consumers were transported onto a virtual boardwalk by a Canadian mountain lake, and then directed into a 360° virtual showroom to provide an immersive shopping experience. The campaign reached 2.8 million unique Snapchat users in the first month, exceeding benchmarks, and sparked conversation that generated more than 1 million earned impressions.

Credits: Fanny Grenier, Marketing Specialist, Wholesale & Activations, Levi’s; Jaye Campbell, Head of Marketing, Levi’s; Michelle Arksey, Director Connections Planning, UM; Stefano Norcia, Director Connections Planning, UM; Madeline McDougall, Senior Connection Planner, UM; Matt Bolivar, Retail Vertical Lead, Snapchat; Pete Wilson, Account Management Lead, Snapchat; Matt Shore, Senior Creative Strategist, Canada, Snapchat; Clay Taylor, Creative Producer, Canada, Snapchat; Antoine Vu, Co-Founder & CEO, Atomic Digital Design 

Coin Cloud set out to drive foot traffic to its ATM machines. But how do you do that when many of the major media companies have blocked your category? Campbell-Ewald created a campaign and decided to hijack the NBA Finals including a celebrity, athlete and influencer army including Spike Lee all posting, tweeting, snapping and TikTok’ing. The end result was aA38% increase in engagements at the ATMs during the first four weeks and 8MM impressions across social channels and 750MM earned impressions.

Credits: Amondo Redmond, Global Chief Marketing Officer, Coin Cloud AJ Lewis – Marketing Director, Coin Cloud Jonathan Parra – Product Designer, Coin Cloud Elise Villadoz – Social Media Manager, Coin Cloud Jamie Rubin – SVP Managing Director, Media, CE Media Helen Giles – Group Director, Media Investments, CE Media Sharon Cooper – Sr. Director, Media Strategy and Integration, CE Media Jim Lorden – Group Director, Media Strategy, CE Media Amanda Goetz, Media Director, CE Media Ken Carver – Associate Media Director, Investment, CE Media Daniel Huante – Media Supervisor, CE Media Cesar Martinez – Media Planner, CE Media Brittany Brown – Media Planner, CE Media Brian Polsgrove – Ad Ops Strategist, Programmatic, CE Media Mohamad Hameed – Director, Analytics, CE Media Nicole Strasz – Associate Director, Analytics, CE Media Silmo Bonomi – Chief Creative Officer, Campbell Ewald Clarence Bradley – Chief Creative Officer, Campbell Ewald Nat Resende – Executive Creative Director, Campbell Ewald David Mackereth – Executive Creative Director, Campbell Ewald Kari Shimmel – Chief Strategy Officer, Campbell Ewald Chris Marchegiani, Group Director, Integrated and Brand Strategy, Campbell Ewald Colin Padden – Director of Account Services, Detroit, Campbell Ewald Justin Morley – Account Supervisor, Campbell Ewald Martha Torre Carter – Associate Director, Integrated Production, Campbell Ewald Kelly Maines – Director, Business Affairs, Campbell Ewald Susan Keeler-Perkins – Senior Talent Manager, Campbell Ewald Matt Burns – Studio Manager/Senior Editor, Campbell Ewald AJ Jackson – Integrated Content Editor, Campbell Ewald Suzanne McGee – Executive Director, Public Relations, Campbell Ewald Chris Elkjar – Group Director, Digital Experience, Campbell Ewald Pierre Fuger – Associate Director, Digital Production, Campbell Ewald Travis Lafferty – Senior Producer, Digital Client Solutions, Campbell Ewald Sally Burger – Digital Project Manager, Campbell Ewald Andrew Peters – Digital Designer, Campbell Ewald David Flumignan – Channel Delivery Manager, Campbell Ewald Todd Chawansky, Assistant General Counsel, Campbell Ewald Production: 40 Acres and A Mule Filmworks Spike Lee, Director, 40 Acres and A Mule Filmworks Mike Ellis, Assistant Director, 40 Acres and A Mule Filmworks Tim Stacker, 2nd AD, 40 Acres and A Mule Filmworks Anthony Dimeo, Production Designer, 40 Acres and A Mule Filmworks Jason Sokoloff, UPM/Line Producer, 40 Acres and A Mule Filmworks Director of Photography: Kai Saul Creative Editor: Adam Gough Audio: C5 Sound Post-Production: Harbor Picture Company Campaign Design: Jon Contino – Chief Creative, Contino

The redesigned site targeted millennials. From renting an RV to destinations, cooking on the road to expert advice, the site was an all-inclusive experience that highlighted the RV lifestyle. The “Nomad on Wheels” video underscored the sense of wonder, which was intimate and immediate. The goal: helping more travelers embrace RVing. Since launch, there was a 560% increase in site sessions, 8,000 visitors explored the “compare RVs” tool and a 10x uptick in dealer searches. A new generation is ready to hit the open road!

Credits: Joanna Brine, Group Account Director, Genuine Emily Neal, Account Executive, Genuine Kristen Todd, Senior Manager of Delivery, Genuine Chase Barrett, Technical Architect, Genuine Ryan Brooks, Director, Front End Development, Genuine Sean Burke, Front End Developer, Genuine Felix Calderon, Back End Developer, Genuine Patrick Connors, Senior Front End Developer, Genuine Sam Cote, Junior Designer, Genuine Jillian Curran, Director of Strategy, Genuine Lindsay Flanagan, Analyst, Genuine Cara Guappone, Associate Director of UX, Genuine Alex Le, SEO Manager, Genuine Cora Lin, Director of Analytics, Genuine Kevin Lopez, Group Account Director, Genuine Mike Norman, SVP Technology, Genuine Stephen Potter, SVP Creative Director, Genuine Ruby Shiva, QA Analyst, Genuine Meredith Sloan, Experience Designer, Genuine Mike Smith, Sr. Art Director, Genuine Laura Tirado, VP Creative Director, Genuine Eugene Torres, Senior Copywriter, Genuine

Treehugger and Dotdash streamlined the site and optimized its pages, creating the best sustainability content, the fastest site, and the most respectful ad experience to ensure the best possible user experiences for readers. The site received a fresh logo and updates for easier navigation and suggested relevant content. Following the acquisition and relaunch of the site, Treehugger now reaches nearly 3 million U.S. unique monthly visitors. The site also achieved a 1.7 million follower count on social media.

Credits: Team Dotdash, Team Treehugger