In Brazil’s current political climate, the novel “1984” feels especially prophetic. To launch Audible’s new audio adaptation, the brand staged a social experiment that blurred fiction and reality. Influencer Felipe Neto announced a faux presidential run, echoing author George Orwell’s warnings on power and control. Media and influencers treated it as real until the reveal tied it to “1984.” The stunt sparked a national conversation, generating 500 million impressions, 2.6 million engagements, and a 315% spike in Audible site visits—all in just two days.

Credits: Aline Rossin - CEO - Live Ana Cavitioli - Community Manager - Live Ana Kawata - Senior Community Manager - Live Analee Costa - Project Manager - Live Ana Guerra - Social Creator - Live Bruno Poiaini - Business Director - Live Caroline Araújo - Art Director - Live Duda Monteiro - Production Manager - Live Fernanda Brandão - Insights Coordinator - Live Fernanda Kraemer - Planning and Strategy Director - Live Gisele Ferreira - Strategy Supervisor - Live Isabella Pipitone - Executive Creative Director - Live Lucas Mello - Founder - Live Lucas Polato - VP Connection & Performance - Live Mariana Franzoi - Copywriter - Live Roberto Ferreira - Marketing Executive - Live Thaís Zimmer - Video Creative - Live Thomaz Ballverdu - Creative Copywriter - Live Victor Gregório - Art Director - Live Vivian Arias - Creative Director - Audible Renata Gasperoni - Brand and Content Marketing Director - Audible Rita Cunha - Public Relations - Audible Jessica Street - Brand and Content Marketing Manager - Audible Ian Scabia - Brand and Content Marketing Manager - Audible Leonardo Neumann - Originals Content Director - Audible Adriana Alcântara - Country Manager - Audible Fernando Schaer - Audio Production Specialist - Audible Lucas Djahjah - Executive & Sales Director - Rastro Fábio de Medeiros - Sales Manager - Rastro Stéphanie Saramago - Film Director - Rastro Andrezza Abreu - Head of Creative and Operations - Rastro Alessandra Couto - Executive Producer - Rastro Mariana Borba - Post-Production Coordinator - Rastro Andrezza Abreu e Stéphanie Saramago - Creative Film Direction - Rastro Claudia Fontoura - Deputy Account Director - Giusti Creative PR Victor Aliaga - Senior Account Executive - Giusti Creative PR Ícaro Sartorato - Junior Account Executive - Giusti Creative PR Marcela Zanetti - Senior Account Executive - Giusti Creative PR Marcela Branco - Managing Partner - Giusti Creative PR Janaina Linhares - Account Director - Giusti Creative PR Renato Krausz - Chief Executive Officer - Giusti Creative PR Clara Camargo - Digital Integration Manager - Giusti Creative PR Heitor Leal Machado - Digital Integration Coordinator - Giusti Creative PR Ana Flávia Bardella - Senior Digital Account Executive - Giusti Creative PR

Hearts & Science worked with AT&T and Amazon Prime Video to create and host the "Route to Connection" documentary and raise money for donations to a Boys & Girls Club with an AT&T Connected Learning Center. The film features people describing their connectivity challenges and how AT&T Fiber is helping them meet life goals. The campaign resulted in 5.5 million views, 190,000 engagements, 247 million media impressions and 208 million earned-media impressions. AT&T has committed $5 billion to get 25 million people connected by 2030.

Credits: Eve Van Dyke ATTN Creative Director Kellyn Smith Kenney AT&T CMO Scott Klatskin AT&T AVP, Media & Marketing Communications Kallan Bubb AT&T Director, Media & Marketing Communications Haley Haydon AT&T AVP Chief of Staff Mark Wright AT&T VP, Media & Sponsorships Abel Avila AT&T Lead Manager, Media & Marketing Communications Val Vargas AT&T SVP, Content Creation & Advertising Dory Sjogren AT&T Lead Manager, Advertising Shanna Bairrington AT&T Director, Social Media Janna Ducich AT&T SVP, Audience Marketing & Planning Paige Jones AT&T Director, Brand Marketing Denitra Baldwin AT&T Lead Brand Marketing Manager Michael Peterson AT&T AVP External Affairs - Texas Matthew Foster AT&T Lead External Affairs Adrianna Bernal AT&T AVP Public Affairs Katy Parsons AT&T AVP Public Affairs Jodi Chapin AT&T Director, Public Affairs Nicole Anderson AT&T AVP, Corporate Responsibility Mylayna Albright AT&T AVP Corporate Responsibility Andrew Bailey AT&T Area Manager, Corporate Responsibility Melissa Cappabianca AT&T AVP, Communications & PR Sarah Pierce AT&T Director, Corporate Responsibility Andrea Kirby AT&T Director, Corporate Responsibility Robb Thetford AT&T Associate Director, Construction & Engineering Robert Kuykendall AT&T Senior, OSP Design Engineer Amanda Joncas AT&T Lead Manager Corporate Communication Shanna Watkins AT&T Lead Manager Corporate Communication Aubrey Churchward AT&T Lead Manager Corporate Communication Frances Ortiz Montalvo AT&T Legal Counsel Tammy Karelus AT&T Legal Counsel Clare Stein ATTN Executive Creative Director & Executive Producer Bailey Jones ATTN Executive Director, Client Services Tammy Hendler ATTN Brand Partnerships Catherine LeClair ATTN Creative Director Alexandra Devine ATTN Account Supervisor, Client Services Andrea Cruz ATTN Lead Editor Ian Kilgore ATTN Post Supervisor Gerry Mattei ATTN Head of Post Casey Shatraw ATTN Lead Assistant Editor Taylor Karin ATTN Assistant Editor Matthew Segal ATTN Executive Producer Jarrett Moreno ATTN Executive Producer Kathryn Weisz ATTN Business Affairs Manager Julie Velandia ATTN Business Affairs Senior Manager Shyla Brown ATTN Head of Counsel Joseph Stern ATTN Senior project management Morgan Koetting ATTN Associate Creative Director Robert Love ATTN Executive Producer Pearl Lee ATTN Production Coordinator Tom Sawyer ATTN Director of Production Operations Andy Inglat ATTN Finishing Editor Mike Vainisi ATTN Head of Originals Sidney Ocampo ATTN Senior Designer Talia Nutting ATTN Executive Director, Project Management Yvette Jaskiewicz ATTN Director, Project Management Cass Russell ATTN Bidding Producer Cindy Vanegas- Gesuale ATTN SVP, Operations Kristen King ATTN Managing Director Janine Krause ATTN SVP, Brand Partnerships Taryn Crouthers ATTN President Wilson Lemieux ATTN Director of Photography Kaila Roti Hearts & Science Exec Director, Content & Partnerships Hannah Reens Hearts & Science Senior Director, Content & Partnerships Tara Caiazza Hearts & Science Associate Director, Content & Partnerships Chris Beesley Hearts & Science Exec Director, Strategy Maryanne Geiger Hearts & Science Managing Exec Director, Client Business Lead Lee Anne LaRue Hearts & Science Senior Director, Investment Ashley Payne Hearts & Science Director, Investment Ned Sigety Hearts & Science Supervisor, Investment Brian Cahill Amazon Campaign and Creative Manager Adam Key Amazon Principal, FireTV Marketing Virginia Webb Amazon Senior Client Partner Julia Povilaitis Amazon Senior Sales Account Manager

Showcasing Cointreau as the key ingredient in The Original Margarita and highlighting its significance for Cinco de Mayo, Cointreau built on its successful "Lime of Credit" campaign. The 2025 campaign included targeted outreach across consumer, business, lifestyle and spirits trade outlets, an expanded sweepstakes, an experiential pop-up event and visually compelling content in iconic NYC locations, amplified across social and digital channels - and drove over 2.09 billion earned media impressions (a 19.6% increase YoY), while the sweepstakes garnered 73,809 entries - a 30% increase YoY.

Credits: Craig Sherman, VP Marketing, Rémy Cointreau Vince Lichaa, Senior Director, Rémy Cointreau Matt Nathanson, SBM Cointreau, Rémy Cointreau Catherine Chan, Senior Manager-Direct to Consumer, Rémy Cointreau Marisa Bingham - Brand Manager, Rémy Cointreau

Ahead of the Super Bowl, Avocados From Mexico launched The Guacline, an AI-powered platform where fans received personalized guacamole recipe and a video call from NFL legend Rob Gronkowski. AI was used to gain media attention and boost guacamole’s brand during the Super Bowl. Main objectives were to use AI for innovative headlines and brand exposure before the Super Bowl, tap into Gronk’s personality for a relevant AI experience, and boost social engagement during the Super Bowl with minimal media spend. The campaign surpassed engagement benchmarks, achieving more than 1 million website visits, with an average session of more than six minutes. It gained 463 million earned impressions.

Credits: Kristian Bottini, CEO, 270B Lynn Bossange, Creative Director - Copy, 270B Thuanny Souza, Creative Director - Art, 270B Amber Grunewald, Account Supervisor, 270B Rafaela Prada, Art Director, 270B Kyle Knox, Associate Director, Digital Marketing, Avocados From Mexico Gisela Saenz, Senior Director, Marketing & Innovation, Avocados From Mexico

Neighborly, a home services franchisor with nearly 5,500 locations and 19 brands, faced a difficult task early in 2024: Traffic was being diverted from brand websites by Google’s AI Overviews and new AI tools like ChatGPT and Perplexity. Instead of dwelling on declining traffic, the Neighborly team focused on online citations, AI search visibility and lead generation. This drove a 458% increase in AI Overview visibility over the January baseline, a 20% increase in leads across all 19 brands and 60% improvement in speed-to-publish content.

Credits: John Tosner, Director, Content, Neighborly Claudia de Coux, Sr Director, SEO, Neighborly Abbie Torres, Sr Manager, SEO, Neighborly Samantha Dunoff, Content Strategist, Ignite Visibility Matt Doan, Content Editor, Ignite Visbility

In Brazil’s current political climate, the novel “1984” feels especially prophetic. To launch Audible’s new audio adaptation, the brand staged a social experiment that blurred fiction and reality. Influencer Felipe Neto announced a faux presidential run, echoing author George Orwell’s warnings on power and control. Media and influencers treated it as real until the reveal tied it to “1984.” The stunt sparked a national conversation, generating 500 million impressions, 2.6 million engagements, and a 315% spike in Audible site visits—all in just two days.

Credits: Aline Rossin - CEO - Live Ana Cavitioli - Community Manager - Live Ana Kawata - Senior Community Manager - Live Analee Costa - Project Manager - Live Ana Guerra - Social Creator - Live Bruno Poiaini - Business Director - Live Caroline Araújo - Art Director - Live Duda Monteiro - Production Manager - Live Fernanda Brandão - Insights Coordinator - Live Fernanda Kraemer - Planning and Strategy Director - Live Gisele Ferreira - Strategy Supervisor - Live Isabella Pipitone - Executive Creative Director - Live Lucas Mello - Founder - Live Lucas Polato - VP Connection & Performance - Live Mariana Franzoi - Copywriter - Live Roberto Ferreira - Marketing Executive - Live Thaís Zimmer - Video Creative - Live Thomaz Ballverdu - Creative Copywriter - Live Victor Gregório - Art Director - Live Vivian Arias - Creative Director - Audible Renata Gasperoni - Brand and Content Marketing Director - Audible Rita Cunha - Public Relations - Audible Jessica Street - Brand and Content Marketing Manager - Audible Ian Scabia - Brand and Content Marketing Manager - Audible Leonardo Neumann - Originals Content Director - Audible Adriana Alcântara - Country Manager - Audible Fernando Schaer - Audio Production Specialist - Audible Lucas Djahjah - Executive & Sales Director - Rastro Fábio de Medeiros - Sales Manager - Rastro Stéphanie Saramago - Film Director - Rastro Andrezza Abreu - Head of Creative and Operations - Rastro Alessandra Couto - Executive Producer - Rastro Mariana Borba - Post-Production Coordinator - Rastro Andrezza Abreu e Stéphanie Saramago - Creative Film Direction - Rastro Claudia Fontoura - Deputy Account Director - Giusti Creative PR Victor Aliaga - Senior Account Executive - Giusti Creative PR Ícaro Sartorato - Junior Account Executive - Giusti Creative PR Marcela Zanetti - Senior Account Executive - Giusti Creative PR Marcela Branco - Managing Partner - Giusti Creative PR Janaina Linhares - Account Director - Giusti Creative PR Renato Krausz - Chief Executive Officer - Giusti Creative PR Clara Camargo - Digital Integration Manager - Giusti Creative PR Heitor Leal Machado - Digital Integration Coordinator - Giusti Creative PR Ana Flávia Bardella - Senior Digital Account Executive - Giusti Creative PR

This campaign proved that comics can be culture-shifters. Indigenous Tourism Alberta launched “In Good Spirit,” a series created by Indigenous Marvel artist Kyle Charles, to replace solemn stereotypes with authentic humor and warmth. Each comic retold real guest experiences through witty, lighthearted panels—distributed digitally, in cafés, comic shops, newspapers, and even Fan Expo wild postings. The multi-format reach delivered 10.2 million impressions, 37,000 engagements, and over 200 hours of reading, showing that playful storytelling can inspire curiosity about Indigenous tourism.

Credits: Indigenous Tourism Alberta Tom Babin, Senior Director of Marketing Maria José, Marketing Specialist Explore Edmonton Gina Schopfer – Marketing Account Manager Nykala Shone – Interim Sr. Marketing Director Michele Fowler - Interim Marketing Accounts Director Cassie Kupka – Interim Content Marketing Director Shannon McEwan – Indigenous Tourism Development Specialist Melissa Radu – Executive Director, Destination Stewardship Tourism Calgary Jeff Hessel – SVP, Marketing & Destination Development Sam Macmillan – Director, Marketing Mark Friesen – Manager, Content & Social Tess Ciarloni - Specialist, Social Media Initiative Canada Stefan Ruby - Director, Creative Partnerships Ryan Gentile - Director, Client Advice & Project Management Chris Gairdner - VP, Head of Creative Partnerships Taylor Schmidt - Director, Creative Partnerships Boris Varga - Senior Graphic & Presentation Designer Chloe Hurst - Director, Visual Communications Sammy Rifai - Chief Strategy Officer Helen Galanis - Chief Executive Officer Globe & Mail Ryan Cunliffe - Brand Partnership Manager Kirstie Ciccone - Senior Manager, Content Marketing and Strategic Solutions Kamille Chin - Designer, Creative Studio Sonja Tasovska - Manager, Program Delivery Team Kiran Rana - Manager, Content and Podcast Strategy, Globe Content Studio Michelle Da Silva - Content Strategist, Globe Content Studio Jenna Zaitchick - Creative Lead, Globe Content Studio Aashish Arora - Interactive Designer, Globe Content Studio Kyle Fulton - Audio Producer, Globe Content Studio Shazia Khan - Social Media Strategist, Globe Content Studio Zahra Khozema - Chase Producer, Freelance Maham Momin - Wordmark designer, Freelance Brian & Stacey Dort - Printing, Founder & Director, An Assembly. Makers Production Tiffany Tse - Executive Producer Kirsten White - Talent Lead + Sr. Producer Andrew Stokes - Producer Grassroots Advertising Dagi Back - Sr. Global Sales Representative Talent Kyle Charles - Artist Scott B. Henderson - Letterer Lilyrose Meyers - Storyteller Lorrie Lawrence - Storyteller Keith Diakiw - Storyteller Heather Black - Storyteller

Red Wing, handcrafted leather shoe makers, wanted to salute the workers who wear their boots. Clean graphics on everything from OOH TV to a mobile landing page pushed coupons, sales and opt-in emails for eight days. The messaging clicked, with 78% net-new email signups, a 9% YoY revenue boost and an additional $200,000 in incremental sales. Higher ecommerce metrics augmented the shift to premium products. Red Wing’s strategy was a shoe-in for success.

Credits: Tom Lord, Creative Director, Bold Orange Company Lisa Sundin, Design Director, Bold Orange Company Robin Halonen, Sr. Production Designer, Bold Orange Company Gabe Warnke, Sr. Copywriter, Bold Orange Company Rayni Karg, Associate Media Director, Bold Orange Company Chloe Kohl, Media Strategist, Bold Orange Company Greta Naas, Director, Client Strategy & Services, Bold Orange Company Andrew Doughty, Director of Channel Marketing, Red Wing Hilary Lowry, Marketing Manager, Red Wing Nate Morales, Associate Creative Director, Red Wing Kim Lansing, Design Manager, Red Wing

On June 4, 2025, Liquid I.V. staged “I.V. O’CLOCK” in Times Square to spotlight the 4PM dehydration slump. As part of its Summer 2025 campaign, the brand’s media agency coordinated 20+ billboards to “dehydrate” at 3:55 PM, then “refresh” at 4PM, rebranding the moment as hydration hour. Influencers like @dudewithsign amplified the activation, the brand offered free samples in reusable bottles and used Hope Hydration stations to cut plastic waste. The stunt drove 1.2M+ live impressions and extended seamlessly across social and Love Island.

Credits: LIQUID I.V. [campaign]: I.V. O’Clock [launch]: 6/4 Credits: Client: Liquid I.V. Chief Marketing Officer: Stacey Andrade-Wells VP, Ecomm & Media: Aaron Jones Director, Ecomm & Media: Brooke Cullison Senior Brand Director: Brittany Shaw Brand Director: Tayce Taylor Senior Communications Director: Greg Casto Senior PR Manager: Marisol Torres Associate PR Manager: Lauren O’Connor Head of Social Media, Digital Innovation & Influencer: Masoma Imasogie Creative Director: Stevy Wang Senior Digital Designer: Keaton Webb Project Manager: Janelle Collins Digital Marketing Associate: Sidney Lafon Order Management Analyst: Luis Torres Creative Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zidek Senior Designer: Shelby Norman Production Designer: Harumi Yoshida Executive Producer: Jeri Low Senior Producer: Faye Armstrong Group Account Director: Alyssa Tigue Account Director: Carly Ayres Associate Director, Project Management: Lauren Northcott Head of Strategy: Matt Babazadeh Media Agency: Scale by Zambezi Chief Media Officer: Grace Teng Group Director: Anna Galatsky Senior Media Director: Ameeta Pradhan Associate Media Director: Jessica Pedraja Senior Media Planner: Michelle Bustamante Production Agency: FIN Studios Head of Content: Alex Cohn Head of Studio: Tabitha Onofri Studio Motion Design Director: Damien Nemire-Pepe Sr. Producer: Morgan Menco Lead Editor: Ling Ly Post Supervisor: Anne Goldberg Animator: Tom Hall Animator: Chris Villa Assistant Editor: Cody Pomeroy Media Vendor: Quan CEO: Brian Rappaport Media Director: Alyssa Fedak

TurboTax asked Action Rocket to provide a solution that would streamline the tax filing process. The answer was to combine 15 touchpoints into to one personalized dynamic dashboard. The Weekly Tax Tracker pulled in data signals from over 30 interchangeable dynamic modules to update customers about deadlines, refund estimates and next steps. This effort resulted in over 1 million permutations of the Weekly Tax Tracker. The result was a 106% increase in the responder rate and a 92% hike in conversions over the 2024 campaign.

Credits: Gary Kemp, Creative Director, ActionRocket Holly Mander, Strategy Director, ActionRocket Jay Oram, Head of Development, ActionRocket Scarlett Soodhoo, Copywriter, ActionRocket Sally Hutchinson, Operations Manager, ActionRocket Taylor Chew, Marketing Manager, Intuit Nick Karvounis, Senior Marketing Manager, TurboTax

Sunshine for Teachers honored educators who inspire positivity in their school communities. This purpose-driven campaign engaged guests through in-cafe promotions, direct school outreach, digital advertising, social media and local celebrations. Campaign highlights include: 21K+ QR code scans from in-cafe promotions; 200K+ campaign website visits; 75% increase in brand favorability and 100+ earned media stories generating $1.6M AVE and 173.8M UVM.

Credits: Maya Mallan Steeves, Vice President, Media, Partnerships & Field Marketing, Tropical Smoothie Cafe Kim Hollis, Director of Brand Marketing, Tropical Smoothie Cafe Johna Castro, Director of Brand Marketing, Campus Multimedia Hope Lossing, Senior Director of Partnerships, Campus Multimedia Karl Mawhinney, CEO & Founder, Campus Multimedia

AARP is using email to promote ear and hearing health.. The AARP Hearing Center sends a quarterly email to raise awareness about hearing loss and treatment options. These emails promote the free National Hearing Test for AARP members while highlighting resources and content. The May email for "Better Hearing Month" featured articles about foods that help hearing health, hearing aid technology and dementia prevention The tone of these emails is typified by the headline “Hear more, enjoy more,” and the call to “Test your hearing.”

Credits: Sarah Ameigh - Email Marketing Manager - AARP Samantha Plummer - Associate Account Manager - ThomasARTS Chanel Cartier - Art Director - ThomasARTS Gary Sume - Creative Director - ThomasARTS Madilyn Clark - Marketing Platform Architect - ThomasARTS Sydney Kap - Email Campaign Manager - ThomasARTS

The Green Bay Packers football team launched an email campaign to keep fans engaged during the off-season It contained personalized elements like how many Packers games the person attended and points redeemed. The email also provided stats like how many pounds of cheese curds and miles of brats were sold at Lambeau Field during the season. Readers were asked to vote for the year’s top play. The email drew high open and click-through rates and re-engaged 5,041 fans who hadn’t engaged during the 2024 season.

Credits: Cindy Hamilton, Creative Director, Epsilon Donald Brooks, Senior Art Director, Epsilon Robby Howard, Lead Copywriter, Epsilon Polina Slavin, Client Engagement Director, Epsilon Cynthia Hernandez, Strategy Senior Director, Epsilon Nicollette Dineen, Strategy Senior Director, Epsilon Julia Whelan, Strategic Consultant, Epsilon Dan Flanagan, Senior Campaign Business Systems Analyst, Epsilon Joan Malcheski, Director of Brand Strategy & Marketing, Green Bay Packers Garrison Cummings, Assistant Director of Brand & Marketing, Green Bay Packers Bill Luebker, Assistant Director of Creative, Green Bay Packers Kristen Shand, Analytics & Fan Insights Analyst, Green Bay Packers Jeremy Garth, Digital Marketing Coordinator, Green Bay Packers

Beetlejuice Beetlejuice, the sequel to the cult classic Beetlejuice, targeted Gen Z, but most had never heard of the property. Hearts & Science targeted them with an immersive, multi-touchpoint experience designed to meet Gen Z where they were at—gaming in Roblox. By opening a virtual box office in the metaverse, they were able to introduce a new generation of viewers to a taste of the afterlife.

Credits: Erica Lee, Executive Director, Hearts & Science Ngawang Choney, Senior Director, Hearts & Science Amy Ruiz, Director, Hearts & Science Isabel Reyes, Associate Director, Hearts & Science

MLB's "El Béisbol Es Otra Cosa" campaign celebrated the game’s deep roots in Latine culture. From barbershop fades and family watch parties to reggaeton warmups and Spanglish commentary, the campaign celebrated the textures of Latino culture. The hero film, narrated by reggaeton's Myke Towers and SNL's Marcello Hernandez, combined music-video aesthetics with poetic storytelling. On social platforms, Latino creators reimagined baseball rituals through the prompt "El Béisbol Es _____." The results were 405.5 million impressions, 15+ million video views and 86% positive sentiment.

Credits: Morris Dávila - Executive Creative Director, Remezcla Daniel Gonzalez - Creative Director, Remezcla Neylu Longoria - VP, Account Management, Remezcla Ana Calapa - Account Director, Remezcla Ivonne Ruiz - Senior Account Manager, Remezcla Marianne Espinoza - Head of Production, Remezcla Rafael Urbina - Senior Producer, Remezcla Djatmiko Waluyo - Creative Producer, Remezcla Helena Pulido - Producer, Remezcla Jemilly Castro - VP, Strategy, Remezcla Priscilla Martinez Rodriguez - Senior Social Strategist, Remezcla Katro Rodriguez - Creative Director, Design, Anomalo Estudio Cinthia Castañeda Fernández - Art Director, Design, Anomalo Estudio Felipe Perez - Art Director, Design, Anomalo Estudio Karin Timpone – Executive Vice President, Chief Marketing Officer, Major League Baseball Lauren Fritts – Senior Vice President, Brand and Experiential Marketing, Major League Baseball Scott Weisenthal – Senior Vice President, Creative and Content Marketing, Major League Baseball Steven Tyler – Director, Global Brand Management, Major League Baseball Melanie McHugh – Manager, Marketing Special Projects, Major League Baseball Ileana Peña – Senior Director, Communications, Major League Baseball Geoff Proud – Vice President, Creative Studio, Major League Baseball Matt Mantyla – Director, Production, Creative Studio, Major League Baseball Palmira Rios Segura – Producer, Creative Studio, Major League Baseball Lucas Stevenson – Director, Creative Content, Major League Baseball Chanel Zapata – Senior Coordinator, Global Marketing Strategy, Major League Baseball Joshua Vazquez – Manager, Global Brand Partnership, Major League Baseball Javier Román – Senior Manager, Spanish Social Editorial, Major League Baseball Doug Gausepohl – Senior Director, Social Editorial, Major League Baseball Carey O’Neill – Senior Manager, Audience Development & Planning, Major League Baseball Brian Stack – Director, Audience Development & Planning, Major League Baseball Saskia d'Altena - Executive Producer, Easy Mondays Asori Soto - Executive Producer, Easy Mondays Mariana Ramos - Producer, Easy Mondays Adam Braun - Producer, Easy Mondays Berenice Brino - Producer, Easy Mondays Carmelo Varela - Director, Easy Mondays Andrew Garcia - Director, Easy Mondays Franklin Ricart - Director of Photography, Easy Mondays Sebastian Zel - Composer Benjamin Soiefer - Sound Mixer, Sandblast Productions Theo Le Sourd - Editor, Modern Post Josh Bohoskey - Color, Rare Medium VFX - Ratio

Carat developed a strategy of using media to bring parents and students together, even when they’re apart, by focusing on iconic TV shows, “Friends” and “One Tree Hill,” as inspiration for creating functional college spaces. Narrated by set decorator Kellie Jo Tinney, the campaign explores the visual identities of the shows, while showing parents and teens how to bring comfort into a college room. Each video reveals a unique college space, inspired by the TV series and brought to life by IKEA solutions.

Credits: Courageous Creative Cassandra Evanisko Rose Annis Chris Billings Jillian LaVinka Julia Epstein-Norris Isabel Bragg Paul Sundue Courageous Production Dominique Prudente Shannon Fitzmaurice Bianca Ortiz Yvette McNaught Jessie Gleason Courageous Activations Ashley Rosenfeld Laura Hyde Courageous Design/Ad Products Krystalina Tom Ian Driskill Ed Chow Grayson Holt Marlee Carlino Seida Saidi Julie Stewart Sean Brown Courageous Post Diako Pahlevan Amanda Lundquist Mimi MeeJo Shwarts Andy Karandganian Nathan Flanagan-Frankl Matt Chao Jake Vest Steve Lilly Sanja Blau Steve Boyadzhyan Cause + Effect Brett diPretoro Jason Zemlicka Dave Adams (Freelance DP) Marko Orso (Freelance Production Designer) HGTV Chelsey Chang Nettie Ferrara Adam McAllister Jordan Russell Lindsey Cittadino (Red Arrow) Trish Scanlon Sales Jessica Shah Caitlin McMichael BSS Crystal Nelson Jackie Fitzgerald Courageous Presale Rose Annis Sara Intrator MAX Talent Kellie Jo Tinney IKEA Lauren Hoban Lauren Schneider Alicia Sayadi Carat (Agency) Amanda Azzi Kristen Naimi Emily Anderson Isabelle Gordon

Sometimes the funniest idea is also the sharpest strategy. OrangeTwist’s “Make Time For You” gave Father Time a glow-up, turning an overworked icon into the perfect messenger for aesthetic self-care. In a space cluttered with polished sameness, the character-driven campaign stood out across CTV, social, podcasts, and premium publisher partnerships. The results matched the wit, doubling lead volume, lowering cost-per-lead, and creating fresh engagement with the OrangeTwist brand. The campaign proved that humor and insight together can deliver serious impact.

Credits: Client: OrangeTwist Agency: Moontide Agency ECD: Sheldon Melvin VP/Client Services: Cherice Tatum Group Director, Project Management: Karisa Allen Producer: Jake Cabrera Sr. Director, Media & Influencer: Caterina Toscano Supervisor, Media & Influencer: Libby McKenna Sr. Manager, Media & Influencer: Allie Meltser Freelance: Executive Producer: Oscar Thomas Executive Producer: Ilene Kramer Production: Director: Mike Long DP: Manuel Caballero EP: Joanna Shaw Line Producer: Jeanette Rulli Editorial: Bungalow 5 Founder/ Executive Producer: Josianne Côté Editor: Lucas Spaulding Color: Company 3 Colorist: Sean Coleman Producer: Matt Moran VFX: Fell VFX Artist: Russell Fell Music: Songs for Film and TV Chief Creative Director: David Fisher

Dove’s “You Craved, We Crumbl’d” became its most successful launch ever, transforming cookie fandom into a crave-worthy shower experience. In partnership with viral bakery Crumbl, Dove positioned itself as a culture-first beauty brand. Launching across Reddit, TikTok, and Instagram, plus a catchy Turn Up Twins jingle, fueled 5.6M unpaid views and 300+ snackfluencer mailers. Results: six-month sales goals hit in one month, 78M+ earned TikTok views, 3.5B impressions, 52% new Dove shoppers from Crumbl fans, and a 13% Gen Z purchase-intent lift.

Credits: Collectively – Influencer Marketing Agency Raven Walker, Vice President Client Partnerships, Collectively Kirstie Russell, Director Client Partnerships, Collectively Gabe Rhadigan, Senior Manager Client Strategy, Collectively Anna Stern, Vice President Production, Collectively Damaris Santos-Palmer, Executive Producer, Collectively Ilene Huckabee, Associate Producer, Collectively Ashley Lopez, Senior Producer, Collectively Matt Abdo, Director Analytics & Performance, Collectively Molly Jordan, Senior Analyst, Collectively Pietro Pinori, Associate Analyst, Collectively Dove - Brand Mele Melero, Chief Growth Officer, Dove Personal Care North America Kathryn Fernandez, Head of Dove Skin Cleansing, Masterbrand & Purpose Ryu Yokoi, Chief Media & Marketing Capability Officer, Unilever Personal Care North America Rachel Goldman, Senior Brand Manager, Dove North America Dana Paolucci, Head of PR and Influence, Dove North America Pauline Leung, Influencer Marketing Lead, Unilever Personal Care Michelle Milot, Senior Brand Manager, Skin Cleansing, Dove Stephanie Zhang, Media Performance & Operations Manager, Skin Cleansing Edelman – Brand creative, PR & campaign strategy WPP Unite - Paid Media

Liquid I.V., willing to take chances, took over Times Square in a major campaign, positioning 4 PM as the dehydration hour, highlighting the science behind the product. For 30 minutes the billboards displayed error messages due to “dehydration.” Fifty Liquid I.V. delivery robots, supplied by Kiwibot, ran through Times Square with reusable water bottles and Liquid I.V. pouches. The campaign pulled 1.2M+ live impressions that day and continued across multiple marketing channels, social media, and integrated into Peacock’s hit series, Love Island USA, the day before Liquid I.V.’s activation. Contestants in the villa enjoyed Liquid I.V. during the show with pause ads running exclusively on Love Island USA. The brand continues to run across OOH and digital on Peacock, Hulu, and YouTube.

Credits: LIQUID I.V. [campaign]: I.V. O’Clock [launch]: 6/4 Credits: Client: Liquid I.V. Chief Marketing Officer: Stacey Andrade-Wells VP, Ecomm & Media: Aaron Jones Director, Ecomm & Media: Brooke Cullison Senior Brand Director: Brittany Shaw Brand Director: Tayce Taylor Senior Communications Director: Greg Casto Senior PR Manager: Marisol Torres Associate PR Manager: Lauren O’Connor Head of Social Media, Digital Innovation & Influencer: Masoma Imasogie Creative Director: Stevy Wang Senior Digital Designer: Keaton Webb Project Manager: Janelle Collins Digital Marketing Associate: Sidney Lafon Order Management Analyst: Luis Torres Creative Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zidek Senior Designer: Shelby Norman Production Designer: Harumi Yoshida Executive Producer: Jeri Low Senior Producer: Faye Armstrong Group Account Director: Alyssa Tigue Account Director: Carly Ayres Associate Director, Project Management: Lauren Northcott Head of Strategy: Matt Babazadeh Media Agency: Scale by Zambezi Chief Media Officer: Grace Teng Group Director: Anna Galatsky Senior Media Director: Ameeta Pradhan Associate Media Director: Jessica Pedraja Senior Media Planner: Michelle Bustamante Production Agency: FIN Studios Head of Content: Alex Cohn Head of Studio: Tabitha Onofri Studio Motion Design Director: Damien Nemire-Pepe Sr. Producer: Morgan Menco Lead Editor: Ling Ly Post Supervisor: Anne Goldberg Animator: Tom Hall Animator: Chris Villa Assistant Editor: Cody Pomeroy Media Vendor: Quan CEO: Brian Rappaport Media Director: Alyssa Fedak

Veronica Beard, a fashion brand with more than 500 global partners, sought to convert one-time buyers into loyal customers. But a rigid legacy customer data platform limited access to behavioral data. The brand moved to Hightouch’s composable CDP, identifying all customer and product data in Google BigQuery. Veronica Beard launched campaigns designed to engage customers, based on automated lifecycle flows. Dynamic content from behavioral affinity clusters fueled personalized messaging across lifecycle efforts and paid ads. One result was a 20% lift in incremental email revenue.

Credits: Mariana Pereira, Email & SMS Marketing Manager at Veronica Beard Maxime Lagresle, Sr. Director of Data at Veronica Beard Kristi Gourlay, Staff Data Scientist at Veronica Beard Lisa Tang, Senior Analytics Engineer at Veronica Beard Benjamin Schafer, Account Executive at Hightouch Kevin Lin, Software Engineer at Hightouch

PetSmart partnered with Movable Ink to refresh its email program with a dynamic experience. This led to a monthly email, The Dynamic Monthly Roundup, that informs members of their Treats Rewards in real time and whether their rewards have been activated. Every email achieved a one-to-one feeling by prioritizing offers, swapping CTA copy based on promotion type (shopping vs. services), and adapting language based on activation status (“activate now” vs. “activated”). The result: a 21% lift in average order value vs. a rolling 52-week average.

Credits: Katie Buck, Senior Manager, CRM and Personalized Marketing, PetSmart Tino Tomasone, Senior Manager, Database and Audience Management, PetSmart Sammy Phay, Senior Product Owner, CRM, PetSmart Nelson Alfaro Escobar, Senior QA Engineer, PetSmart Everard Hamm Gamboa, Senior QA Engineer, PetSmart Esteban Varela, Senior Software Engineer, PetSmart Mona VanDeWeghe, Lead Platform Owner, CRM, PetSmart Tyler Satava, Product Owner, Loyalty, PetSmart

The Chosen, a hit TV drama, had a global audience of 200 million viewers. But it wasn’t connected to them, which put its fundraising for Season 5 in jeopardy. . It launched a new mobile app, aiming for 495K mobile app installations in 3 months at a cost per install of $4 or less. Users were offered behind-the-scenes footage, access to the stars and app-exclusive trailers. This effort drove nearly 1 million downloads in the US. And the CPI averaged $1.91, 52% lower than expected.

Credits: Tasha Day, VP of Media Planning & Strategy, Exverus Media Anna Elema, Media Planning Director, Exverus Media Melanie Mogey, Supervising Media Planner, Exverus Media Samantha Suarez, Assistant Media Planner, Exverus Media Sean Edwards, Director of Programmatic & E-commerce, Exverus Media Ryan Schuster, Director of Search & Social, Exverus Media Charles Lai, Director of Analytics, Exverus Media Aaron Silva, Associate Director of Ad Operations, Exverus Media Melissa Andraos, SVP of Strategy, Exverus Media Jack Win, Head of Operations, Exverus Media Talia Arnold, Managing Director, Exverus Media William Durrant, President, Exverus Media

"Whiskey's New Frontier" is on the Brooklyn waterfront. A custom branded "New York Times" story profiled the Widow Jane Bourbon distillery in its first advertising program - telling the story of the distillery, its remarkable distiller, its water source and how the whiskey is crafted in a dynamic visual presentation with a historical-cultural context and insights on the whiskey industry. The ad program generated over 18MM targeted impressions and higher sales for the distiller, and its website traffic rose 184% YoY - 50% campaign-driven.

Credits: Peter Saluk, President, SALUK & CO. Jamie Van Haren, Sr. Brand Manager - Whiskeys, Widow Jane

A major grocery chain relaunched its brand in 2024, using Good Apple to ensure programmatic performance. Good Apple employed Scibids AI to enhance programmatic buying across CTV, display, and social. The AI system dynamically optimized bids and budgets to maximize reach efficiency and store visitation. To validate results, Good Apple applied Harvest, its AI-powered marketing mix modeling tool. Incremental revenue increased by more than $50+ million. ROI was tripled from 7.58% to 22.57%. All this was achieved with a 33% reduction in cost per reach.

Credits: George Tarnopolsky, Vice President, Programmatic, Good Apple Jonathan O’Brien, Associate Director, Programmatic, Good Apple Sarah Pickering, Programmatic Supervisor, Good Apple Mariano Pantoja, Senior Programmatic Strategist, Good Apple

Ocean Media and BetMGM Media collaborated with SiriusXM to launch one of the first podcast campaigns using 3D audio. The clear and crisp sound designed for headphone users magnifies details in the ad. It places listeners in a dynamic story that bring together sounds of crowds, basketball, and BetMGM’s trademark lion roar woven around legal disclaimers. The audio achieved 28% increase in brand engagement and 16% rise in first-time depositor conversions compared with standard advertising creative. The listen-through rate exceeded traditional podcast ads by 20%.

Credits: Kristen Valentine, Ocean Media, Director, Podcast and Digital Audio Strategy All Kandel, Ocean Media, Media Supervisor, Podcast & Digital Audio Strategy Jessica Pondell, Ocean Media, Account Director Savanah Poulos, Ocean Media, Account Executive Nicole Niazamand, SiriusXM, Casino + Gambling Specialist, Senior Sales Executive

When a rare double cicada emergence threatened car exteriors across 17 states, Mothers seized the moment to promote its Speed Foaming Bug & Tar Remover. Partnering with SCS and Contobox, the brand launched a full-funnel, cross-channel media plan combining geo, behavioral, and contextual targeting. Search ads intercepted cicada queries, dynamic shoppable units simplified purchase, and SMS plus organic pushes reinforced urgency. Messaging like “The Bugs Are Back!” built awareness and drove action, delivering a 25% year-over-year sales lift and proving the power of integrated media.

Credits: Shane Christman, VP of Marketing, Mothers Tommy Campagne, SVP of Client Services, SCS Andres Torrente, SVP of Media, SCS Allan Aure, Media Director, SCS Jessica Teylan, Media Supervisor, SCS Christina Lau, Media Specialist, SCS Kelsey Boyd, Experience Manager, Contobox Dovud Inomov, Software Engineer, Contobox Eugene Kozlov, Web Developer, Contobox Vanessa Boulge, Strategic Accounts Manager, Contobox

Little Bellies, with under 2% market share, boosted awareness, trust, and growth in a crowded organic baby and toddler food market by focusing on digital and search marketing to increase visibility. The goal—to become a top five trusted brand by 2027. NP Digital put them on their way using an omnichannel strategy growing non-branded search visibility, optimizing paid search campaigns, and amplifying authentic stories through influencers and social channels. The results to date grew acquisitions through 56% YoY U.S. market share, 363% in non-branded search Impressions, and 297% in non-branded organic visibility. U.S. cost per acquisition in paid search fell from $13 to $4.

Credits: Alexandra Poznyak: Head of Marketing, Every Bite Counts Bowan Spanbroek: VP of Strategy & Product, NP Digital
Ash Dharan: Head of Performance, NP Digital Yza Cantillon: Sr. Paid Analyst Adam Kelly: Head of Solutions, NP Digital

RefiJet, which provides auto and motorcycle loan refinancing, wanted to gain qualified leads from AI Overviews, ChatGPT and other LLMs. It required marketers to think in a new way. This strategy combined AI SEO with proven discovery best practices, giving AI engines a strong reason to site RefiJet. Google results returned in more than 13,814 new SERP features. AI Overview results increased by 30,800% since their rollout in May 2024. Organic search traffic increased by 138% YoY. Branded search impressions rose by 1,600% since the start of the campaign, for example. Traffic from ChatGPT, Perplexity, and Claude rose 2,012% since the start of the campaign. Site-wide, pageviews from LLMs rose 7,144%, and pageviews to the blog from LLMs rose 7,450% since the start of the campaign.

Credits: Reid Rubenstein: CEO, RefiJet Scott Markland: CMO, Refijet Ashely Misner: Marketing Director, RefiJet Jill Mailander: Account Director, NP Digital Matt Buehler: SEO Strategist, NP Digital Shelby Dias: Sr. Content Lead, NP Digital Rebeca Martinez: Sr. Manager of Analytics, NP Digital Ramil Lagman: DPR Lead, NP Digital

Partnering with Noble People, comedic actor Zach Woods, known for his commentaries on workplace culture, used storytelling and humor in "The Contract" to drive awareness and perception of Jira as an accessible project management and collaboration platform - making instructional content entertaining and engaging. "The Contract" was distributed across organic and paid social channels, including TikTok, LinkedIn, Instagram and YouTube, exceeding awareness goals by 132%. Engagement rates across TikTok, LinkedIn, Instagram, and YouTube were 2X industry benchmarks, and comments were 3X higher.

Credits: Noble People credits: Matt Borchard - Managing Director, Client Services Olivia Young - Managing Director, Creativity & Brand Danny Weisman - Head of Planning Adebayo Adeyamo - Media Director Renata Holmann - Associate Media Director Gina D’Andrea - Senior Media Planner Caleb Chapman - Assistant Media Planner Stefan Toussaint - Senior Strategist Atlassian Creative studio credits: CREATIVE CREDITS | ATLASSIAN BRAND Atlassian PROJECT NAME Jira | Zach Woods Campaign ATLASSIAN In house creative agency ECD Josh Higgins Creative Director/Art Direction Jamie Reilly Copywriter Rob Calabro Managing Director, Global Creative Studio Carey Head Head of Creative Production Heather Hanrahan Producer Shannon Ethridge Design Producer/Print Producer Melinda Michaud OOH Art Director Phillip Wong / Derick Carss OOH Designers Alison Chan-Bevan/Christina Jirachachavalwong/Brandon Jacobs/Jack Stoller/Sasha Matveeva/ OOH Copywriter Sean Dunnigan OOH Motion Designers Melli Lawrence/ George Harbeson Strategy Christopher Metoyer Media/Comms Planning Noble People Brand Claire Drummond, Claire Cook, Allison Arcos, Daniel Filous Business Affairs Whiteny Vose | Hailstorm PRODUCTION Production Company Epoch Films Director Phil Morrison Executive Producer Megan Murphree Line Producer Timory King Director of Photography Mott Hupfel First AD Scott Harris Production Design/Art Direction Laura Fox Wardrobe Nancy Steiner EDITORIAL Editorial Company Cut + Run Editor Pete Koob Assistant Editor Stefan Manz Post Executive Producer Kristen Jenkins VFX VFX Company Jogger Flame Artists Josh Kirschenbaum Andy Brown Susanne Scharping Patrick Ferguson Graphics Daniel Chang VFX Executive Producer Diana Cheng COLOR Company Jogger Colorist Adolfo Martinelli Company Name Field Day Sound Sound Designer Natalie Huizenga VO Talent Steve Lawson MIX Music/Sound/Mix Company Field Day Sound Audio Mixer/Sound Engineer Natalie Huizenga Executive Producer Leslie Carthy

T&T used Snapchat to turn mentorship into something students could literally see. To close a brand sentiment gap at HBCUs, the company expanded its “Dream in Black” initiative with the Rising Future Maker Showcase, pairing past winners with creators for candid conversations on opportunity and growth. A custom AR Lens let students visualize themselves as Future Makers, driving 157 million impressions, 98,000 clicks, and a 4-point lift in favorability. By making mentorship immersive, AT&T helped students imagine—and own—their futures.

Credits: n/a

Malts.com showed that single malt doesn’t have to live in a leather chair or smoke a cigar. Its redesign shed the old stereotypes, replacing them with a clean, modern experience that makes exploration easy for newcomers and rewarding for enthusiasts. The site still honors craftsmanship and heritage, but does so with a welcoming, global feel. The result: stronger engagement and sales growth, proving design can pull a classic category out of the Mad Men era and into the present.

Credits: Chief Creative Officer: Val Carlson Executive Creative Director: Neil Cooper Creative Director: Adam Gamble Design Director: Jack Wade Senior Designer: Jade Hall Motion Designer: Yuhao Chen SVP, Managing Director: Clare Hart VP, Client Partner: Jared Botha Client Director: Caitlin Rees Account Manager: Iola Killian Group Strategy Director: David Skerrett Associate Strategy Director: Kieran Atha Strategist: Winston Ho Search Strategist: Kelly Liu Group Programme Director: Claire Badhams Associate Program Director: Allison Schmidt VP, Research: Mark Szabo Market Research Director: Melis Gui

Doritos revived its iconic Crash the Super Bowl program, inviting people to create its ad. To engage a new generation, the brand turned 12,453 negative comments across social into the call to action, “Think You Can Do Better?” Criticism became hype through film, OOH, and targeted placements, driving submissions and votes. Over 24 weeks, the campaign generated 21.9 billion PR impressions, 3.5 million site visits, 2,000+ fan-made ads, and crowned Doritos the most-talked-about Super Bowl brand, increasing household penetration among Gen Z and general audiences.

Credits: Client CMO: Chris Bellinger SVP, Marketing Communications: Tina Mahal Senior Director Portfolio Marketing: James Wade Marketing Director: Marlowe Williams Marketing Manager: Tyler Melville Doritos Brand Manager: Chiara Zamboni Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Associate Creative Director: Anthony DiMichele Art Director: Cale Berry Art Director: Fabio Santoro Copywriter: Pedro Furtado Design Design Director: Tana Cieciora Designer: Emily Devery Account Services Managing Partner: Brian McPherson Group Account Director: Katie Lancaster Group Account Director: Shanley McClure Account Director: Liza Chedrick Account Director: Camille LeJeune Account Manager: Haley Grialou Assistant Account Manager: Katie Pellegrini Brand and Communication Strategy Partner, Head of Communication Strategy: Christine Chen Director of Strategy & Innovation: Alan Stout Communication Strategy Director: Jacob Sperla Senior Brand Strategist: Alejandro Cardenas Production Executive Producer: Sara Ward Senior Producer; Goat, Slap: Alexis Galmin Senior Producer; Crash the Focus Group: Trevor Alexander Production Management Company Name: Omnicom Production Head of Production: Jim Haight Business Affairs Company Name: Omnicom Production Director of Business Affairs: Judy Ybarra Business Affairs Manager: Kristian Evanculla Trafficking Manager: Rowena Cuejilo Production Company Crash the Focus Group Company name: Tool of North America Production Company City: Santa Monica, CA Director: Win Bates Managing Director: Nancy Hacohen Executive Producer: Rob Sexton Head of Production: Amy DeLossa Producer: Taylor Björn Bro Director of Photography: Henriksen Goat, Slap Company Name: Hungry Man Production Company City: Los Angeles Director: Ben Callner Director of Photography: Jeffrey Kim Executive Producer: Kim Dellara Producer: Adam Callner Editorial Company Crash the Focus Group Company name: Arcade Editorial Editor: Jeff Ferruzzo EP/Partner: Sila Soyer Executive Producer: Fanny Cruz Senior Post Producer: Andrew Cravotta Asst. Editor: Alexey Novikov Goat, Slap Company Name: Arcade Editing Company City: New York Editor: Jeff Ferruzzo Assistant Editor: Alexey Novikov Executive Producer: Fanny Cruz Color Crash the Focus Group Company Name: Company 3 Colourist: Tim Masick Colour Producer: Alexandra Garcia Ortiz Colour Assist: Quinn Wright, Stephen Winterhalter Mix Crash the Focus Group Company name: Lime Sound Designer/Mixer: Joel Waters Assistant Mixer: Mia Perfetti Executive Producer: Susie Boyajan Goat, Slap Company name: Lime Studios Sound Designers: Joel Waters Audio Engineer: Joel Wates Assistant Mixer: Kris Huayta Executive Producer: Susie Boyajan Producer: Cassie Underwood VFX Company Crash the Focus Group Company name: Art Jail Executive Creative Director/Partner/Founder: Steve Mottershead Managing Director/EP/Partner NY & LA: John Skeffington Head of Production: Elizabeth Thuvanuti Keating EP/Head of Sales: Patrick Nugent VFX Supervisor: Emily Bloom 2D Artist: Tamir Sapir 2D Artist: Joshua Guillaume Motion Designer: Matt Greenwood Senior Data Technician: Shawn Schminke Data Technician: Chenelle Damas Goat, Slap Company name: ArtJail Head of Production: Elizabeth Thuvanuti Keating VFX Producer: Kevin Daly Senior Lead Compositor: Emily Bloom Color Producer: Alison Maxwell Colorist: Clinton Homuth Cast Crash the Focus Group Patrick Mahomes: Patrick Mahomes Creed Humphrey: Creed Humphrey Chris Jones: Chris Jones Xavier Worthy: Xavier Worthy KC Wolf: KC Wolf Moderator: Anais Fairweather

ECHO expanded beyond landscaping pros by targeting “Yarders,” homeowners who see yardwork as identity, not obligation. The Yardiologist, a fictional offbeat yard philosopher voiced this community across eight short-form Meta videos. Tackling quirky lawn care truths with humor, he became a cultural reflection rather than just branded content. Geo and interest-based targeting reached passionate DIYers in key Home Depot markets. The campaign delivered a 12.06% Ad Recall Lift Rate (double Meta’s benchmark) proving breakthrough memorability and transforming ECHO into part of a cultural conversation.

Credits: Betsy Brown, Managing Director, Cramer-Krasselt Kelli Rathke, Director of Media, Cramer-Krasselt Lindsey Tomsak, Associate Media Director, Cramer-Krasselt Kristin Babcock, Director of Digital Platforms, Cramer-Krasselt Gretchen Bakker-Arkema, Associate Search/Paid Social Director, Cramer-Krasselt Tommy Hackley, Search/Paid Social Specialist, Cramer-Krasselt John Freckmann, Director of Account Management, Cramer-Krasselt Lauren Glazier, Account Director, Cramer-Krasselt Todd Stone, Executive Creative Director, Cramer-Krasselt Chad Verly, Creative Director, Cramer-Krasselt Tim Halverson, Senior Copywriter, Cramer-Krasselt Eddie Otto, Senior Strategist, Cramer-Krasselt Maria Frost, Executive Director of Social & PR Kelsey Kruzel, Social & PR Group Director Emma Maring, Social & PR Manager

ASICS set out to transform the Blue Jean Mile from a grassroots tribute into a signature brand platform that embodied its “Sound Mind, Sound Body” philosophy. Tied to Mental Health Awareness Month, the mission was to inspire people everywhere to run their own Blue Jean Mile. A 90-second hero film from Zeno Group and shorter social and digital cutdowns resulted in 21.6 million impressions, 7.9 million video views, and over 13,000 clicks and 72% of viewers recognizing ASICS as a supporter of mental health.

Credits: Alexa Burrows, Manager, Community Management– ASICS Colleen Connolly, People Manager, Brand & Marketing Operations -ASICS Karen Menez, Director, Communications & Public Relations – ASICS Cat Ayers, Senior Director, Marketing - ASICS Colleen Donahue, Vice President, Paid Media – Zeno Group Lauren McGuire, Senior Vice President – Zeno Group Tom Hoare, Account Supervisor – Zeno Group Judah Borunda, Account Executive -Zeno Group Trenton Reed, Account Executive -Zeno Group Tara Parker, Creative Director – Zeno Group Rob Gilcrest, Vice President, Executive Producer – Zeno Group Emma Shipley, Copywriter – Zeno Group Ryan Wagman, Chief Creative Officer – Zeno Group Shardae Mendes, Creative Director - Zeno Group

“Facts Fight Fentanyl” from the California Department of Public Health and Duncan Channon combated the fentanyl overdose crisis, the leading cause of death for young Californians. The campaign avoided traditional scare tactics, opting instead for creative content. Media including YouTube, Twitch, TikTok and Snapchat resulted in 1.8 million visits to the campaign website and a 24% rise in fentanyl-related searches. The campaign expanded its reach to 2.46 million additional people and led to shifts in attitudes, with 76% of viewers believing naloxone was easy to obtain.

Credits: Agency: Duncan Channon Creative: CD/Copywriter, Jessea Hankins CD/Art director, Jessica Wyatt Design director, Shannon Burns Senior copywriter, Amy Char Junior designer, Joo Park Production: Head of tv and content production, Keenan Hemje Manager of art and print production, Shaz Kuerschner Senior producer/art buyer, Britt Gardner Account management: Group account director, Genevieve Gray Senior account manager, Sarah Nassar Account manager, Jo Grode Strategy: Director of brand strategy, Kelleen Peckham Senior brand strategist, Katherine Dean Senior brand strategist, Adam Flynn Project management: Senior project manager, Arista Ware II Project manager, Marlyna Aing Media + Analytics: Executive director of media + analytics, Leslie Diard Group director of media + analytics, Emily McCormick Director of digital + analytics, Robert Griffin Associate director of media + analytics, Harrison Morof Associate director of paid social, Eddie Gonzalez Associate director of search, Kyle Rovinski Media + analytics planner, Aislinn Katic Senior search manager, Amira Kishak Senior data analyst, Paul Callaway Senior planner, paid social, Enrique Gutierrez Paid social planner, Kacey Hsu Associate media + analytics planner, Parker Ruiz ·········· Agency: Acento Creative: VP Executive Creative director, Vicent Llopis Group Creative director, Salomon Resler Associate creative director: Francisco Stohr Strategy: Strategist, Cindy Correa Account management: Account director: Deborah Lopez Pappalau Account supervisor: Marisol Miranda Communications planning: VP of media: Sofia Escamilla Associate media director, Curtis Williams Digital specialist, Christian Smith Data + Technology: Media planner & analyst, Kevin Cereno Production: Producer, Victor Deras ·········· Agency: APartnership Creative: Executive creative director, Steve Lam Associate creative director, Ranhee Lee Director of creative services, Sherry Chin Strategy: CEO/Head of strategy, Jinnie Kim Account management: Account manager, Victoria Tum Account coordinator, Vivian Wang Media + Analytics: Director of comms planning + analytics, Rain Li Media supervisor, Fay Yeo Media planner, Chelsea Lin Media analyst, Yu Rong ·········· Agency: Berlin Rosen PR: Vice president, Matt Lopez Account director, Marissa Sanchez-Velasco Account executive, Erica Noll Associate account executive, Shwetha Ganesh Website Development: Account director, Becca Brown Account executive, Olivia Rasmussen Associate account executive, Khalilah Davis Art Production: Stills photography, Eric Herrmann Stills retouching, XYZ Illustration, Carlo Giambarresi ·········· Production company - EPOCH: Director, Kate Hollowell Production Company, Epoch Films EP, Jacki Calleiro Producer, Ritu Paramesh, Miranda Kahn DP, Christopher Ripley 1st AD, Jesse Fleece PD, Tyler Evans Wardrobe, Donna Lisa Choreographer, Kathryn Burns ·········· Sounds design/music: Music company, Walker Managing director, Sara Matarazzo Senior executive producer, Stephanie Pigott Senior producer, Danielle Soury Business affairs manager, Deanna Romine Sound design & mix, Tone11 Eben Carr, Sound mixer Krista Hertzog, Associate producer ·········· Editorial - Cabin: Cabin Edit (LA) Credits - Managing partner, Carr Schilling Chief operating officer, Issac Chen Director of production, Liz Lydecker Executive producer, Britt Carson Head of production, Michelle Dorsch Editor, Talia Pasqua Assistant editor, Nicole Lefteau Senior producer, Esther Gonzalez Associate producer, Micayla Myles Visual effects and finishing, CabinFX Color provided by Roast n' Post Post producer, Crystal Villamayor Colorist, Sean Wells Color assistant, Rachel Valdivia ·········· Client - California Department of Public Health: Robin Christensen, SAPB Chief Jessica Hwang, Public Awareness Section Chief Kim Sloan, Communications & Media Specialist Shauna Simon, Research Scientist Mylanah Yolangco, Communications Specialist Edana Fieldan, Advertising and Public Relations Specialist Katie Hess, Epidemiology and Evaluation Unit Chief Erika Pinsker, Substance Use Research and Evaluation Section Chief Shanna Schneider, Program Support Section Chief Justin Fernandez, Program Analyst

Toyota lacked a consistent truck message and a legacy in the Southeast, a region where trucks are cultural icons. The effort from 22Squared was based on a simple insight: the traditional hyper-masculine truck identity was out of touch with modern buyers. "Truck Like You Truck" moved beyond male-dominant audiences and used a mix of third-party and Acxiom data to target an audience not found in traditional truck media. The result included +14% media-exposed sales,+42% inventory views, +22% dealer leads and +12% dealer visit intent.

Credits: Amanda Ferber - President - 22Squared Jenny Yeend - Executive Director, Media Strategy & Planning - 22Squared Taylor Southerland - Group Media Director - 22Squared Sam Costa - Associate Media Director - 22Squared Taylor Chastain - Media Supervisor - 22Squared Lindsay Baldwin - Director of Integrated Investment - 22Squared Alissa Kendel - Media Director - 22Squared Jessica Lee - Associate Media Director - 22Squared John Kirk - Media Director, Digital Investment - 22Squared Michael Herrington - Associate Media Director, Digital Investment - 22Squared Ally Lentine - Associate Media Director, Digital Investment - 22Squared Kelly Traub - Director, Comms Strategy - 22Squared Sydney Clark - Associate Director, Comms Strategy - 22Squared Katy Banks - Program Director - 22Squared Raelyn Ruff - Senior Project Manager - 22Squared Jennifer Long - Group Business Director - 22Squared Ashley Hampton - Group Business Director - 22Squared Robyn Beyah - Director AdTech & MarTech - 22Squared Casey Ogie - Analytics Director - 22Squared Shannon Pierce - Associate Director, Analytics - 22Squared Alex Lukacs - Creative Director - 22Squared Laura Hauseman - Creative Director - 22Squared Jen Blum - Creative Studio Director - 22Squared

Sephora’s “Faces of Music” broke from traditional beauty marketing by uniting beauty and music through authentic, long-form storytelling. The Hulu docuseries followed Chappell Roan, Victoria Monét, and Becky G as they began bare-faced and shared candid journeys of creativity, self-expression, and transformation. Launching ahead of the Grammys, the campaign blended streaming content, GRWM-inspired social posts, and high-traffic OOH murals to reach younger audiences. Results included 1.5M+ minutes watched, 719 million media impressions, 18,000 organic fan mentions, and a nine-point lift in Gen Z brand consideration.

Credits: Atit Shah, EVP, Chief Creative Officer, North America, Digitas Mark Book, EVP, Head of Content Executive Producer, Digitas Ben Wagner, VP, Group Content Director Executive Producer, Digitas Shabnum Mehra Palomba, EVP, Media, Executive Producer, Digitas Alyssa Fazio, Associate Content Director, Digitas Megan Baker, SVP, Group Account Director, Digitas Shannon Sullivan, VP, Director, Media, Digitas Danisha Lomax, EVP, Head of Client Inclusivity and Impact, Digitas Cristina Redling, VP, Group Director, Media, Digitas Kathleen Metzger, SVP, Data and Analysis, Digitas Eli Lichtman, Associate Director, Data & Analysis, Digitas Lauren Chaplin, SVP, Media Investment, Digitas Cynthia Wilson, SVP, Media Business Operations, Digitas John Gates, VP, Group Content Director, Digitas Emily Capling, Senior Designer Design, Digitas Manisha Dayanandra, Brand Strategist, Digitas John Polakowski, Manager, Project Management, Digitas Chris Quintero, VP, Director, Social Strategy, Digitas Ting Poo, Film Director, Imagine Documentaries Kelsey Field, Executive Producer, Imagine Documentaries Marc Gilbar, Executive Producer, Imagine Documentaries Meredith Kaulfers, Executive Producer, Imagine Documentaries Jenny Turner, Executive Producer, Imagine Documentaries Zena Arnold, Chief Marketing Officer, Executive Producer, Sephora Celessa Baker, VP, Marketing Partnerships, Executive Producer, Sephora Nanette Nunu, Director, Marketing Partnerships, Executive Producer, Sephora Jessica Stacey, SVP, External Communications, Sephora Blakeley Vaughn, VP, External Communications, Sephora Beverly Basiga, Director, External Communications, Sephora Shannon Raymond, Manager, External Communications, Sephora Megan Black, VP, Media, Sephora Lakshmi Sivaguru, Director, Campaigns & Content Marketing, Sephora Annie Ma, Director, Media, Sephora Jackie Migdal, Senior Manager, Marketing, Sephora Jessica Yu, Senior Manager, Media, Sephora Jamie Isaac, Senior Program Manager, Sephora Dina Khoury, Program Manager, Sephora

Cointreau returned for Cinco de Mayo 2025 by inviting consumers to “apply” for a “Lime of Credit” for a chance to win up to $500 via a digital payment app using a humorous credit application–style design. Cointreau partnered with a CGI artist to create eye-catching visuals featuring NYC landmarks used across social and digital channels to drive traffic, connecting to digital, social, earned media and experiential pop-up touchpoints as well.

Credits: Craig Sherman, VP Marketing, Rémy Cointreau Vince Lichaa, Senior Director, Rémy Cointreau Matt Nathanson, SBM Cointreau, Rémy Cointreau Catherine Chan, Senior Manager-Direct to Consumer, Rémy Cointreau Marisa Bingham - Brand Manager, Rémy Cointreau

Nespresso used a mobile carousel to highlight its specialness. The “Samra Origins” campaign promoted taste and artistry — and an easy path to purchase. It situated Nespresso as the ultimate coffee experience in short sensory pieces that engaged viewers. The filmmaking was as smooth as the brand. The campaign delivered 44.7 million impressions and reached 32.1 million unique viewers Nespresso was eager to reach. The 5.8% awareness lift is the aroma of success.

Credits: Jessica Padula, Nespresso USA, VP of Marketing and Head of Sustainability Maha Khawaja - Media Strategy at Nespresso US Caroline Schulweis, Senior Sales Director, Teads Kaite O’Grady, Senior Account Manager, Teads Matt Adlestein, Creative Strategy Director Teads Arna Mehta, Senior Designer Affiliated Agencies Noah Flanary, Associate Director, Croud Executive Director, Client Lead, Croud Irene Kim, Senior Marketing Manager, Croud Nespresso Allison Moore-Perlgut - Senior Manager Creative Content and Production, Nespresso Alana Kelly - Content Marketing Specialist, Nespresso Abigail McGuire - Specialist Media Planning, Nespresso Alex Esposito - Biddable Account Manager, Croud Noah Flanary - Associate Director Planning, Croud

Comcast Business used its sponsorship at The Players Championship golf tournament to demonstrate its tech leadership by giving fans an interactive golf experience with help from Goodby Silverstein & Partners. Game the Green allowed fans to guess where tee shots would land at the iconic 17th hole at TPC Sawgrass using topographic course modeling with real-time PGA TOUR data; and hyper-localized weather and AI prediction model trained on 20 years of historical data. In total, 7,200+ predictions were made, 128+ hours, and 16 minutes per session were spent calling the 17th hole. It drove a 5x lift in traffic, and leads from The Players enterprise site grew 3.2x YoY.

Credits: Comcast Business (Client) CMO: Eileen Diskin VP, Brand Marketing: Gina Incollingo Senior Director, Brand Marketing: Erica Lavoie Senior Specialist, Integrated Brand Partnerships: Jake Banks GS&P (Agency) Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Executive Creative Director: Jim Elliott Creative Director: Chad Leitz & Felipe Lima & Jon Wolanske Associate Creative Director: Jonathan Davis & Anthony Pagaza Art Director: Cole Gabriel-Rebmann Copywriter: Kos Mante Director of Creative Technology: Martin Pagh Ludvigsen Design Designer: Benny Gold Account Services Managing Partner: Leslie Barrett Group Account Director: Michael Crain Account Director: Nicole Smith Account Manager: Jordan Moore Assistant Account Manager: Elisabeth Merrifield Brand and Communication Strategy Partner, Head of Strategy: Christine Chen Group Brand Strategy Director: Kelly Evans-Pfeifer Director of Communications Strategy: Nick Reggars Senior Brand Strategist: Chelsea Bruzzone Senior Communications Strategist: Kyle Aguilar Production Executive Producer: Christine Oh Production Management Company Name: Omnicom Production Executive Producer: Jim Haight Business Affairs Company Name: Omnicom Production Business Affairs Specialist: Yelena Kompaneyets Octagon (Partner Agency) SVP Managing Director: Scott Seymour Vice President: Lauren Salvia Account Director: Kaitlyn Darcy SKY (Production Company) Alessio Pece (Developer) Anura Rajapaksa (Developer) Charlie Davison (ML/AI Engineer) Ellie Jones (Developer) Elliot Cook (ML/AI Engineer) Fernando Maia (Developer) Izabela Drabek (Developer) Jacob Vibert (Developer) Kotaro Fujita (Developer) Lawrence Njume (Developer) Marat Davudov (ML/AI Engineer) Matthew Robson (Developer) Matthew Wooding (Developer) Oloruntobi Ayilara (Developer) Rose Le Moing (ML/AI Engineer) Simon Martin (Engineering Manager) Stephanie Garcia Estrada (Developer) Mike Crane (Developer) Sudhakar Kirubakaran (Developer) Uma Shah (ML/AI Engineer) Adam Watt (Design) Andrew Ellis (Design) Amy Hirrell (Design) David Ferello (Design) Eric Rosemann (Design) Andrew Weinhoffer (Design) Vlad Korotkov (Engineering Manager) Mario Feegrade (Product) Kris Surtees (Product)

Taylor Farms launched “Get Your Salad Together” campaign created with Erich & Kallman to spotlight its time-saving chopped salad kits and organic greens. Two playful commercials positioned the brand as an irresistible solution for wholesome, easy meals while a full-funnel media plan spanned influencers, paid social, OLV/CTV, retail media, programmatic DOOH, and podcasts. Results included a 58% YoY lift in attributable sales, 115% NTB sales growth, and significant gains in ad recall, awareness, intent, and preference, proving Taylor Farms is reaching new households at scale.

Credits: T. Bruce Taylor, SVP Organic and Greenhouse, Taylor Farms Bryan Jaynes, SVP Product and Marketing, Taylor Farms Christina Barnard, VP Marketing & E-Commerce, Taylor Farms Eric Kallman, CCO, Erich and Kallman Steve Erich, President, Erich and Kallman Fearghal ODea, Executive Producer, Erich and Kallman Schaefer Felix, Director of Brands, Erich and Kallman Dylan Williams, Account Supervisor, Erich and Kallman Sarah Johnson, Associate Creative Director (Art), Erich and Kallman Scott Fish, Associate Creative Director (Copy), Erich and Kallman David Hunter, Co-Founder, hunterblu media Michael Perez, Group Media Director, hunterblu media Anabelle Torres, Media Supervisor, hunterblu media Vanessa Serp, Media Supervisor, hunterblu media

The promotion for Beetlejuice Beetlejuice, the sequel to 1988's Beetlejuice, targeted members of Gen Z -- many of whom were unfamiliar with the original. The campaign included a Beetlejuice game on Roblox; when players "died" in the game, they could visit an "afterlife" modeled on the movie. Players could also buy movie tickets directly in Roblox. The movie ultimately took in around $111 million on its opening weekend in September, and claimed the No. 1 spot at the box office for three weeks.

Credits: Erica Lee, Executive Director, Hearts & Science Ngawang Choney, Senior Director, Hearts & Science Amy Ruiz, Director, Hearts & Science Isabel Reyes, Associate Director, Hearts & Science

The "What if you could" campaign for LPL Financial was anchored by a 60-second spot starring actress Anna Kendrick, who asked viewers a series of questions about their goals. The campaign included digital homepage takeovers at the Wall Street Journal, Forbes and Fast Company. In its first month, the campaign drove more than 60,000 website visits. Across all channels, net impressions in the first month exceeded 73MM.

Credits: Client: LPL Financial CEO: Rich Steinmeier Managing Director, Chief Marketing and Communications Officer: Christa Carone SVP, Brand & Creative: Chava Ziff VP, Brand: Edison Lee Sr. Agile Marketing Consultant: Holly Bishop Advertising Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Director: Alexa Thomas Associate Creative Director: Alayna Zideck Senior Designer: Shelby Norman Executive Producer: Jeri Low Senior Producer: Faye Armstrong Print Producer: Karen Youngs Social/BTS Producer: Forrest Holt / Matt Valdepena Group Account Director: Alyssa Tigue Account Director: Rachel Lynn Account Executive: Angelina Nguyen Head of Strategy: Matt Babazadeh Strategist: Justin Clagette Associate Director, Project Manager: Lauren Northcott Live Action Production Production Co: RESET Director: Tucker Bliss Producer: Kristin Porter Executive Producer: Jen Beitler Director of Photography: Rodrigo Prieto Production Designer: Quito Cooksey Still Photography Photographer: Dean Bradshaw Social & BTS Capture Production Co.: Cake Films Camera OP: K.C. Lauf Gaffer: Arthur Garcia Sound Mixer: Juan Nunez PA: Christopher Rosenblum Teleprompter: McNulty Nielsen Editorial Editorial Co: Cabin Editorial Editor: Talia Pasqua Assistant Editor: Lawrence Ng Senior Producer: Esther Gonzalez VFX 1920 VFX Creative Director: Bill McNamara VFX Supervisors: Chris King / Chrys Aldred VFX Arts: Adam Gramlick, Adam McHale, Alejandro Marzo, Loredana Gangemi, Taylor Webber, Ben Thomas, Caleb Marrett, Charlie Wilson, David Rencsenyi, Eva Bennet, Joe Baker, Greg Martin, Martin Blunden, Miles Tomalin, Monika Lesiecka, Victoria Stuart. DMP: Jordan Haynes VFX Producer: Ross Culligan Production Co-ordinator: Melissa Carr Color Trafik Colorist: Mark Gethin Assistant Colorists: Sam Ziaie Color Producer: Taravat Yazdan Panah Head of Production: Greer Bratschie Sound Audio Post House - Eleven Sound Design - Jeff Payne Mix - Jeff Payne Executive Producers - Whitney Morris, Paula Arnett Producer - Sean Kiely Music Music Production: Mophonics Arranger: Steph Altman Orchestrator: Tony Fiala Copyist: Allison Cantor Creative Director, Mophonics: Steph Altman Executive Creative Producer, Mophonics: Jean Scofield

The Make Time For You campaign, promoting Orange Twist, drew on the insight that more than 60% of consumers say they're interested in aesthetic treatments but don’t have the time. The campaign featured an overworked "Father Time" prioritizing his own self-care. The campaign involved ads on connected TV and over-the-top services, paid social and search, podcasts and "dark social" via publisher partnerships. The initiative was supported by in-store collateral, email, social, web and influencer extensions.

Credits: Client: OrangeTwist Agency: Moontide Agency ECD: Sheldon Melvin VP/Client Services: Cherice Tatum Group Director, Project Management: Karisa Allen Producer: Jake Cabrera Sr. Director, Media & Influencer: Caterina Toscano Supervisor, Media & Influencer: Libby McKenna Sr. Manager, Media & Influencer: Allie Meltser Freelance: Executive Producer: Oscar Thomas Executive Producer: Ilene Kramer Production: Director: Mike Long DP: Manuel Caballero EP: Joanna Shaw Line Producer: Jeanette Rulli Editorial: Bungalow 5 Founder/ Executive Producer: Josianne Côté Editor: Lucas Spaulding Color: Company 3 Colorist: Sean Coleman Producer: Matt Moran VFX: Fell VFX Artist: Russell Fell Music: Songs for Film and TV Chief Creative Director: David Fisher

The “Trace Like a Motherf*cker” campaign for Ritual included a mix of film, paid social ads and billboard and digital out-of-home ads. The video ad, directed by Sundance-winning director Kate Jean Hollowell, aimed to highlight the brand's transparency. The effort boosted brand awareness by 10% and lifted ad recall by more than 8.5%.

Credits: Ritual Vitamins: Katerina Schneider, Founder & CEO, Ritual Vitamins Fiel Valdez, VP, Creative, Ritual Vitamins Anna Hewson, Senior Director of Masterbrand, Ritual Vitamins Caroline Turim Irizarry, VP, Brand, Ritual Vitamins Emma Woo, Senior Director, Consumer Insights, Ritual Vitamins Giant Spoon (Creative and Media Agency): Ian Grody, Chief Creative Officer, Giant Spoon Lexi Rodriguez, Creative Director, Giant Spoon Olivia-Jene´ Fagon, Creative Director, Giant Spoon Tulani Foy, Group Strategy Director, Giant Spoon Miranda Estrella, Associate Account Director, Giant Spoon Jason Lau, VP, Production, Giant Spoon Alex Brodsky, Sr. Producer, Giant Spoon Kaya Day, Sr. Strategist, Giant Spoon Julie Berger, Chief Media Officer, Giant Spoon Josh Edelman, VP of Analytics, Giant Spoon Vicky Del Cid, Associate Media Director, Giant Spoon Julia Weiss, Group Media Director, Giant Spoon Meghan Lynch, Associate Media Director, Giant Spoon Epoch Films (Production Company): Kate Hollowell, Director, Epoch Films

A 2024 digital voting effort in Georgia illustrated the deadly costs of Trump’s anti-abortion agenda. A Georgia woman died after being denied a medically necessary abortion. The spot took a values-based approach. The stark visuals sent a powerful message: Women die without reproductive freedom. It wasn’t sensationalism; it was reality. The ad ran on popular platforms targeting suburban women and young voters. Post-campaign polling showed a 32% increase in voters who named abortion as a top election issue.

Credits: Deniece Joseph, Senior Client Services Associate, DSPolitical Sarah Flowers, Partner, 76 Words Matt Erickson, Partner, 76 Words

72% of shoppers visit fast food restaurants on Black Friday. Zaxby’s turned Black Friday’s most sought-after item—TVs in retail stores—into a digital OOH with the Zaxby’s Screensaver Saver at over 1,200+ Walmart locations. A QR code on-screen then directed shoppers to the nearest Zaxby’s restaurant to pick up a Zax Packz meal, for which sales increased 33% that weekend compared to the weekend prior. The chain generated 151.7 million press impressions over Black Friday weekend.

Credits: Client CMO: Patrick Schwing VP, Marketing & Brand Strategy: Ali Ghosh Director, Brand Marketing: Kasey Ryan Senior Manager of Creative Services: Destiny Bowers Senior Manager of Digital Activation: Evan Connors Agency Creative Co-Founder: Rich Silverstein Chief Creative Officer: Margaret Johnson Executive Creative Director: Stefan Copiz, Eamonn Dixon Creative Director: AJ Warren, Brett Beaty Associate Creative Director: Anthony DiMichele Copywriter: Shaun McFarlane Art Director: Edward King Design Designer: Emily Devery Account Services Managing Partner: Brian McPherson Group Account Director: Jenna Duboe Account Director: Hayley Howell Account Manager: Eva Kashuk, Heather Young Assistant Account Manager: Briani Netzahuatl Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Alan Stout Strategy Director: Maren Severtson Brand Strategist: Elyse Jolley Communications Strategist: Antreona Meridith Production Head of Production: Jim Haight Executive Producer: Christine Oh Producer: Jackie Nelms Production Management Company Name: Omnicom Production Head of Production: Jim Haight Executive Producer: Christine Oh Producer: Jackie Nelms Business Affairs Company Name: Omnicom Production Business Affairs Manager: Chrissy Shearer Production Company Company Name: Schrom Production Company City: Blauvelt, NY Director: Michael Schrom Executive Producer: Carl Sturges Line Producer: Andrew Greenberg Lead Food Stylist: Bree Williams, Liz Duffy Editorial Company Company Name: Omnicom Studios VFX Company Company Name: Artjail NY ECD/Partner/Founder: Steve Mottershead Managing Director/EP/Partner NY & LA: John Skeffington Head of Production NY & LA: Elizabeth Thuvanuti Keating Creative Director NY: Christoph Schröer Producer: Becca Gmerek 2D Lead: Emily Bloom 2D Lead: Dayung Jo 2D Artist: Giulia Bartra-Howe 2D Artist: Ben Macchiano Motion Designer: Matt Greenwood Senior Data Technician: Shawn Schminke Data Technician: Chanelle Damas PR Agency Company name: Hunter PR Media Agency Company name: Dentsu X

DSW partnered with Movable Ink to deliver a holistic, data-driven holiday strategy. Nine personalized experiences across email and push combined out-of-the-box features with custom apps requiring minimal manual effort. Highlights included an API-powered “Holideals” module surfacing weekly offers, dynamic GIFs, gender-based targeted New Arrivals, and a personalized abandoned cart push that lifted CTR 11% and revenue 17%. Modular content blocks, polls, and VIP experiences built urgency and excitement, resulting in a 39.18% YoY click increase, 9.08% revenue lift, and $5.7M incremental revenue.

Credits: Sarita Patel, Director CRM, DSW Maria Lee, CRM Manager, DSW Natalia Moncanut, Sr Digital CRM Specialist, DSW Haley Lobban, CRM Ops Specialist, DSW Heather Gentry, CRM Ops Specialist, DSW Lizzie Gagianas, Senior Graphic Designer, DSW Abbey Phillips, Digital Designer, DSW Kathryn Langenderfer, Lead Copywriter, DSW Caeli Barnes, Copywriter, DSW Jonathan Flaugher, Copywriter, DSW

MLB's "El Béisbol Es Otra Cosa" campaign celebrated the game’s deep roots in Latine culture, turning the spotlight on the communities who’ve shaped it for generations. Recognizing that Latino players make up one-third of MLB rosters while Latino fans represent the fastest-growing audience segment, the campaign moved beyond heritage month gestures to establish a foundation of year-round cultural authenticity. The results were transformative: 405.5 million impressions, 15+ million video views, and 86% positive sentiment—16 percentage points above MLB's benchmark.

Credits: Morris Dávila - Executive Creative Director, Remezcla Daniel Gonzalez - Creative Director, Remezcla Neylu Longoria - VP, Account Management, Remezcla Ana Calapa - Account Director, Remezcla Ivonne Ruiz - Senior Account Manager, Remezcla Marianne Espinoza - Head of Production, Remezcla Rafael Urbina - Senior Producer, Remezcla Djatmiko Waluyo - Creative Producer, Remezcla Helena Pulido - Producer, Remezcla Jemilly Castro - VP, Strategy, Remezcla Priscilla Martinez Rodriguez - Senior Social Strategist, Remezcla Katro Rodriguez - Creative Director, Design, Anomalo Estudio Cinthia Castañeda Fernández - Art Director, Design, Anomalo Estudio Felipe Perez - Art Director, Design, Anomalo Estudio Karin Timpone – Executive Vice President, Chief Marketing Officer, Major League Baseball Lauren Fritts – Senior Vice President, Brand and Experiential Marketing, Major League Baseball Scott Weisenthal – Senior Vice President, Creative and Content Marketing, Major League Baseball Steven Tyler – Director, Global Brand Management, Major League Baseball Melanie McHugh – Manager, Marketing Special Projects, Major League Baseball Ileana Peña – Senior Director, Communications, Major League Baseball Geoff Proud – Vice President, Creative Studio, Major League Baseball Matt Mantyla – Director, Production, Creative Studio, Major League Baseball Palmira Rios Segura – Producer, Creative Studio, Major League Baseball Lucas Stevenson – Director, Creative Content, Major League Baseball Chanel Zapata – Senior Coordinator, Global Marketing Strategy, Major League Baseball Joshua Vazquez – Manager, Global Brand Partnership, Major League Baseball Javier Román – Senior Manager, Spanish Social Editorial, Major League Baseball Doug Gausepohl – Senior Director, Social Editorial, Major League Baseball Carey O’Neill – Senior Manager, Audience Development & Planning, Major League Baseball Brian Stack – Director, Audience Development & Planning, Major League Baseball Saskia d'Altena - Executive Producer, Easy Mondays Asori Soto - Executive Producer, Easy Mondays Mariana Ramos - Producer, Easy Mondays Adam Braun - Producer, Easy Mondays Berenice Brino - Producer, Easy Mondays Carmelo Varela - Director, Easy Mondays Andrew Garcia - Director, Easy Mondays Franklin Ricart - Director of Photography, Easy Mondays Sebastian Zel - Composer Benjamin Soiefer - Sound Mixer, Sandblast Productions Theo Le Sourd - Editor, Modern Post Josh Bohoskey - Color, Rare Medium VFX - Ratio

Somewhere between the Jetsons and the latest Google Home campaign, home automation lost its magic. A relentless focus on convenience and ease of use had most homeowners feeling like smart products were unnecessary. Razorfish brought back the magic for Samsung, creating a data-informed, shoppable experience that made home automation feel joyful and personal. There is a growing interest in self care and home automation is a solution to at least some of that stress; a way to reduce the burdens of “adulting” chores and home life.

Credits: Anthony Yell, Chief Creative Officer, Razorfish Nick Gawith, EVP, Executive Creative Director , Razorfish Kim Morgan, GVP, Group Creative Director , Razorfish Ashwath Ganesan, SVP Brand Strategy , Razorfish Nadine Zaiour, Director Strategy , Razorfish Emily Armistead, Associate Creative Director , Razorfish Jesse Mireles, Associate Creative Director , Razorfish Mike Reger, Associate Creative Director , Razorfish Stephanie Pavin Master, VP, Group Creative Director , Razorfish Daniel Portuga, VP, Group Creative Director , Razorfish Anna Mejia, Creative Director , Razorfish Louie Dahlquist, Creative Director , Razorfish Erika Flores, Experience Design Director , Razorfish Alexa Llosa, Associate Experience Design Director, Razorfish Dasol Jung, Associate Creative Director , Razorfish Sam Stringer-Hye, Associate Design Director , Razorfish Neil Kirkpatrick, Associate Creative Director , Razorfish Elizabeth Kurrels, Senior Designer, Razorfish Diana Murphy GVP, Group Content Strategy Director, Razorfish Shaina Oliphant, Associate Content Strategy Director, Razorfish Jason Fuhrman, VP, Group VFX Director , Razorfish Brandi Johnson, Supervising Producer, Razorfish Mason Hiteshew, Senior Motion Designer, Razorfish Adam Brawerman, Senior Motion Designer , Razorfish Carlos Mora, Motion Designer , Razorfish Eric Renshaw, Associate Motion Design Director, Razorfish Jacob Minkus, Associate Motion Design Director, Razorfish

California’s tourism industry faced two big challenges in 2025: the LA wildfires and declining Canadian visitors. To regain tourists, Shipyard/Visit California launched a detailed four-part media plan to promote the city's culinary scene, cinematic attractions and 25% accommodation discounts in the West and nationwide. The “California Loves Canada” campaign tried to quell political dissatisfaction, note Canadians contributions to the state and reinforce California’s beauty and distinctions. This welcoming multichannel effort generated over 2.6K hotel bookings and $5.8M in revenue.

Credits: o Beth Shaini, VP, Media, The Shipyard o Lori Richards , Associate Media Director, The Shipyard o Emily Bonsignore, Associate Media Director Paid Social, , The Shipyard o Rachel Smutney, Account Director, The Shipyard o Michelle Mcintosh, Senior Account Supervisor, The Shipyard o Caroline In de Braekt, Account Manager, The Shipyard o Kate Hinder, Senior Media Planner, The Shipyard o Christina Staal, Executive Producer, The Shipyard o Matt Falkenthal, Associate Creative Director, The Shipyard o Kerry Krasts, Executive Creative Director, The Shipyard o Mauro Borges, Creative Director, The Shipyard o Jenny DeVico, Art Director, The Shipyard o Emily Moe, Senior Designer, The Shipyard o Lindsey Reynolds, Senior Art Director, The Shipyard o Rachel Curry, Copywriter, The Shipyard

The nearly 80-year-old handcrafted footwear brand radically shifted its marketing focus. The new strategy centered on search and shopping campaigns, targeting consumers ready to buy. The family-owned company even tested an aggressive Google Ads push and discovered less is more. With a smaller budget, the campaign delivered a 20% YoY revenue increase, driven by more efficient outlay and higher conversion rates. Return on ad spend improved by 14%. The heritage brand discovered data-driven audience tactics went the distance.

Credits: Jasmin Presson - Chief Strategy Officer, Mediaplus North America Laura Kavanagh – Head of Media, Mediaplus North America Sam Cinquemani – Media Director, Mediaplus North America Rickie Banister – Associate Media Director, Mediaplus North America Harrison Gross – Search Manager, Mediaplus North America