A year after the COVID-19 pandemic disrupted the 2020-21 upfront are advertisers and agencies ready to come out and play for 2021-22? While most if not all events and presentation are once again going virtual, will ad budgets do the same? Are we moving more towards scatter, or are expectations of a post-COVID boom building advertiser expectations -- and demand for next year? Madison Avenue’s top investment chiefs will discuss and debate the outlook for Upfront 2021-22.

After decades of discussions about the death of the upfront, has an actual pandemic proven to be its deathknell? Has the shift to virtual upfront presentations, coupled with a boom for CTV and streaming services permanently changed the supply-and-demand foundation that created the upfront in the first place? Or was the 2020-21 pandemic just a hiccup and will Madison Avenue slide back into a pattern of business as usual. With pundits asserting that COVID-19 accelerated digital transformation for most industries, have the dynamics governing the way TV is bought and sold also been permanently transformed. And if so, what will Upfront 2025-26 look like five years from now?