For a decade, MediaPost has annually gathered the buyers behind the billions to provide insights on the year's Upfront and a look into the future. But never before have both near-term and long-range pictures been murkier and never has there been any greater need for gaining clarity. Virtualized Upfronts, slashed budgets and foggy forecasting leave the media-scape adrift in uncharted waters. It has never been more important to share insights and expectations. Over breakfast and two panel discussions, the most influential buyers in the business will discuss how they have responded to radically changed market conditions and will hopefully chart the rebound path for the media, marketing and advertising industries.
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