April 28, 2021
Virtual Event

Event Sponsors

Agenda

Wednesday, 04/28

1:00 PM
Opening Remarks - ALL TIMES EST
MC
Joe Mandese, Editor-in-Chief, MediaPost 
1:15 PM
Upfront 2021-2022
A year after the COVID-19 pandemic disrupted the 2020-21 upfront are advertisers and agencies ready to come out and play for 2021-22? While most if not all events and presentation are once again going virtual, will ad budgets do the same? Are we moving more towards scatter, or are expectations of a post-COVID boom building advertiser expectations -- and demand for next year? Madison Avenue’s top investment chiefs will discuss and debate the outlook for Upfront 2021-22.
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare 
Jason Kanefsky, Managing Partner, Marketplace Intelligence, Havas Media 
John Muszynski, Chief Investment Officer, Publicis Media Exchange (PMX) 
Cathy Shaffner, Chief Investment Officer, Empower 
2:00 PM
Sponsor Spotlight Presentation
2:10 PM
Upfront 2026-2027
After decades of discussions about the death of the upfront, has an actual pandemic proven to be its deathknell? Has the shift to virtual upfront presentations, coupled with a boom for CTV and streaming services permanently changed the supply-and-demand foundation that created the upfront in the first place? Or was the 2020-21 pandemic just a hiccup and will Madison Avenue slide back into a pattern of business as usual. With pundits asserting that COVID-19 accelerated digital transformation for most industries, have the dynamics governing the way TV is bought and sold also been permanently transformed. And if so, what will Upfront 2025-26 look like five years from now?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
David Campanelli, Executive Vice President-Chief Investment Officer, Horizon Media 
Carrie Drinkwater, Chief Investment Officer, Mediahub 
Adam Gerber, President, Global Media, Essence 
Stacey Stewart, EVP, Managing Partner, Integrated Investment, UM Worldwide 
Catherine Warburton, Chief Investment Officer, 360i 
3:00 PM
Breakout Roundtable: Bright Shiny Object: We Want Our TikTok TV

The BSO of the year among media mavens is an addictive scroll of nano-videos that has energized both user and marketer creativity, But is TikTok a shooting star, a nice little niche, or a staging area for media formats to come? Lets discuss. We kick off this open, off-the-record discussion with the experiences and perspectives of several marketers with diverse experiences on the platform.


*Virtual Roundtables offer attendees the opportunity to share their experiences, insights and best practices in an off-the-record and open discussion. We kick off each “table” with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. We then open up the “table” for open discussion.
Featuring
Candice Beck, Senior Manager Social and Digital Marketing, Chipotle Mexican Grill 
Gayitri Budhraja, Vice President of Brand, E.L.F. BEAUTY 
Matt Myers, Head of Customer Acquisition, Haven Life 

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.