April 26, 2023
New York, NY

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Wednesday, 04/26

8:15 AM
8:15 AM ET
Registration & Check-In
8:30 AM
8:30 AM ET
Continental Breakfast & Networking
9:15 AM
9:15 AM ET
Opening Remarks
Joe Mandese, Editor-in-Chief, MediaPost 
9:30 AM
9:30 AM ET
Upfront 2023-2024
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
Wayne Friedman, West Coast Editor, MediaPost 
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Mike Fisher, Executive Director, Investment Innovation, GroupM 
Michael O'Connor, EVP, Next Video Investment, Horizon Media 
David Sederbaum, EVP Head of Video Investment, Dentsu Media US 
10:15 AM
10:15 AM ET
Sponsor Spotlight Presentation
10:45 AM
10:45 AM ET
Upfront 2028-2029
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
Joe Mandese, Editor-in-Chief, MediaPost 
Dani Benowitz, President, MAGNA 
Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media 
Barry Lowenthal, Former CEO, Media Kitchen 
Deirdre McGlashan, Chief Media Officer, Stagwell 
Shelby Saville, Chief Investment Officer, PMX US 
11:30 AM
11:30 AM ET
Sponsor Spotlight Presentation
11:40 AM
11:40 AM ET
Coffee and Networking