Monday, 04/15
8:15 AM ET
8:15 AM ET
Registration & Check-In
8:30 AM ET
8:30 AM ET
Continental Breakfast & Networking
9:15 AM ET
9:15 AM ET
Opening Remarks
- MC
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
9:30 AM ET
9:30 AM ET
Upfront 2024-2025
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
- Moderator
- Wayne Friedman, West Coast Editor, MediaPost
- PanelistS
- Maureen Bosetti, Chief Partnerships Officer, IPG Mediabrands
- Stephanie Burgess, Director of Brand Engagement, PepsiCo
- Jason Lim, Chief Planning Officer, EssenceMediacom
- John Muszynski, Chairman, Publicis Media Exchange (PMX)
- David Sederbaum, EVP Head of Video Investment, Dentsu Media US
10:15 AM ET
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
10:45 AM ET
Upfront 2029-2030
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Sara Johnson, SVP, Group Director, Video Investment, Carat
- Allie Kallish, EVP, Managing Director, Strategic Investment, U.S., MAGNA
- Joe Marchese, Founding Partner, Casa Komos Brands Group & Human Ventures
- Samantha Rose, Executive Vice President-Strategic Investment Lead, Horizon Media
12:00 PM ET
12:00 PM ET
Coffee & Networking