Wednesday, 12/09
Thursday, 12/10
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Neal Zamore, VP of Consumer Marketing, Avis Budget
- Moderator
- Steven Gibson, Client Director of Search, Canvas Worldwide @skyabove
- PanelistS
- Mike Grehan, Chief Marketing Officer, Acronym @mikegrehan
- Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8
- Josh Miller, VP of client solutions, Performics @joshmiller1980
- Presenter
- Erin Everhart, Senior Director of Event Programming, MediaPost
- Moderator
- Katherine Janca, Associate Director, Programmatic, The Media Kitchen @katherinejanca
- PanelistS
- Lee Goldberg, President, Vector Media Group
- Frank Lee, Industry Lead, eCommerce, Global Marketing Solutions, Facebook @franksem
- Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe @drsidshah
- Interviewee
- Marjorie Gray, Digital Brand Manager, DISH @marjcgray
- Interviewer
- Gerry Bavaro, SVP, Enterprise Solutions & Strategy, Merkle
- Keynote
- Ken Chaplin, CMO TransUnion Consumer Interactive, TransUnion @ken_chaplin
When Browsers No Longer Become Search's Front Door - Steven Gibson, Client Director of Search, Initiative @skyabove
Moving Programmatic Media Buys Into The Hands Of Search Marketers - Katherine Janca, Associate Director, Programmatic, The Media Kitchen @katherinejanca
Taming The Beast: Taking Control of The Data - Erin Everhart, Digital Strategist and Content Marketer, Home Depot @erinever
The Fragmented Path to Purchase in "I Want to Know (Go, Do, Buy)" Moments - Gerry Bavaro, SVP, Enterprise Solutions, Merkle
Skiing at the Deer Valley Resort
Snowmobiling at Red Pine Canyon
Snowshoe Tour at the Deer Valley Resort
Flagstaff Room
Friday, 12/11
- Presenter
- Nidhi Gupta, Director, Marketing, Western Union @simplynidhi
- Moderator
- Neil Doshi, Corporate Development and Strategy, Samsung Electronics @neildoshi
- PanelistS
- Rebecca Ehnert, Marketing Manager, Digital Media, Verizon
- Ada Pally, VP of client services, 3Q Digital
- Brian Valentini, Vice President, Group Director, DigitasLBi
- Presenter
- Jason Owen, GM and SVP, credit.com @JasonROwen
- Moderator
- Alan Osetek, President, Resolution Media @alanosetek
- PanelistS
- Caroline Ballard, Associate Director, Starcom MediaVest Group @cparrin
- Alex Porter, CEO, Location3
- Debbie Tarvin, Senior Consultant – C/SMB Media, Windstream
- Presenter
- Jered Klima, CMO on behalf of eClickonomy, Inc, CompareCards.com
- Interviewee
- Scott Grenz, VP, Global Head of Media, GSK
- Interviewer
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
With An Eye On Image Search - Neil Doshi, Senior Analyst and Managing Director, Mizuho Securities @neildoshi
Planning For A Total Cross-Channel Attribution Strategy - Alan Osetek, President, Resolution Media @alanosetek
The Link From Search Engine Advertising To YouTube/Television - Jason Owen, VP of Acquisition, Vivint @JasonROwen
The Challenge Between Increased Online Sales And Merchandising - Ada Pally, Sr. Director, Client Services, 3Q Digital
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Gorgoza Park
Olympic Ballroom foyer, 1st floor
Saturday, 12/12
Roundtable leaders from Day 1 and Day 2 of the Search Insider Summit report on their table discussions.
- Moderator
- Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
- PanelistS
- Alex Edlund, Director, Digital Customer Acquisition, Choice Hotels @Alex_Edlund
- Amy McClain-Ponder, Group Director, Performance Media, Beeby Clark + Meyler @amymcclain8
- Lori Weiman, CEO, The Search Monitor @searchmonitor
- Moderator
- Lisa Woolf, VP & Director of Search Marketing, DigitasLBi
- PanelistS
- Patrick Cartmel, Senior Vice President, Client Service and Strategy, HookLogic @PatrickCartmel
- James Green, CEO, Magnetic @JamesANGreen
- Coy Robison, Director of Digital Marketing, blendtec @IamCoy
How To Protect Your Brand In Search - Alex Edlund, Director of Search Marketing, Marriott International @Alex_Edlund
Looking Back At 2015, and Forward Into 2016 - Lisa Woolf, VP & Director of Search Marketing, DigitasLBi