Wednesday, 05/04
Thursday, 05/05
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Presenter
- Karthik Viswanathan, Director, Marketing, Macy's
- Moderator
- Simone Watson, Digital Marketing Manager, iContact
- PanelistS
- Jessie Dearien, Regional Director of Paid Search, MidWest, iProspect
- Stefanie Hineman, Online Advertising Marketing Manager, Intuit
- Amy McClain-Ponder, Group Director, Performance Media, Beeby Clark + Meyler @amymcclain8
- Interviewee
- Adam Quint, Marketing Analyst, SeatGeek @QuintAdam
- Interviewer
- Amanda Valle, U.S. President & Chief Strategy Officer, Mavens of London @BUtifulHapELife
- Moderator
- Bryson Meunier, SEO Director, Vivid Seats @brysonmeunier
- PanelistS
- Ryan Gibson, VP, Marketing, Wheelhouse/dmg @RyanDGibson
- Stephanie Quintal, Director of Digital Marketing, Firewood
- Todd Ulise, Vice President, Ad.net @todd_ulise
Scaling audience-based optimization with first-party data - Jessie Dearien, Regional Director, Paid Search - MidWest, iContact
Using biometrics, search, and other Internet-connected device data in campaigns - Bryson Meunier, SEO Director, Vivid Seats
Deep Sea Fishing
Eco Kayaking Tour
Friday, 05/06
- Keynote
- James Mathewson, Distinguished Technical Marketer, Search, IBM
- Moderator
- Frank Gamboa, President, Frank Gamboa Consulting @FrankGConsult
- PanelistS
- David Kaufman, Product Marketing – Direct Response, Facebook
- Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe @drsidshah
- Justin Sieve, Product Manager, SEO, Trulia
- Presenter
- Richard Mastriani, VP, Digital Experience & Marketing, AmVenture
- Moderator
- Chanel Gold, Search Engine Marketing Manager, Spark Networks
- PanelistS
- Tom Murphy, Associate Director, Search Marketing, DigitasLBi @murphopolis
- Ryan Sullivan, SVP, Performance Services, Performics
- Keynote
- Peter Norris, Digital Marketing Director, Hilton Worldwide
How to use data for content-driven campaigns - Patrick Berzai, Group Account Director, Search and Social Media / SEO Lead at Mediacom
In search of cross-channel advertising - Frank Gamboa, President, Frank Gamboa Consulting
AMPing mobile attribution and optimization - Ryan Sullivan, SVP Performance Services, Performics
Everglades Alligator Farm Trip
Relaxing at The Ocean Reef Pool
Saturday, 05/07
- Keynote
- Alex Otrezov, Head of Search & Experimentation, Uber
- Presenter
- Aaron Levy, Manager of Client Strategy, Elite SEM
- Moderator
- Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
- PanelistS
- Ryan Gibson, VP, Marketing, Wheelhouse/dmg @RyanDGibson
- Stefanie Hineman, Online Advertising Marketing Manager, Intuit
- Keith Posehn, Senior Growth Marketing Manager, Uber @kzorz
How Hotwire Succeeds In Mobile SEM - Alex Otrezov, Senior Director of Paid Search Operations at Hotwire
Moving Beyond The Keyword For Targeting - Aaron Levy, Manager of Client Strategy, Elite SEM