June 10 - 11, 2021
Pinehurst, NC • Virtual & IN-Person Event

Event Sponsors

Agenda

Thursday, 06/10

12:00 PM
12:00 PM ET
Opening Remarks - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
12:10 PM ET
Keynote Fireside Chat: What Media Crisis? Dotdash's Stealthly Success
While many digital publishers slashed staff, sites, revenues, IAC's Dotdash continues its hungry acquisition of more audience, more revenue, more advertisers, more sites. CEO Neil Vogel famously zigged when others zagged - sticking with deep, fresh service content that served quickly and ran fewer but more contextually relevant ads. That, and an aggressive acquisition strategy, has made the former Mining Company, former About.com a quiet giant of digital media. We explore with the master turnaround artist what other media can learn from Dotdash's stealth success and how he plans to be less quiet about it. 
Interviewee
Neil Vogel, Chief Executive Officer, Dotdash 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
12:35 PM ET
Sponsor Spotlight
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12:45 PM
12:45 PM ET
Panel: The Audience Strategy: Building the First Party Data Advantage
It's the data, stupid. Like all consumer-facing brands, media have an opportunity to reassert themselves into the direct-to-consumer relationship, but it takes a strategy. We ask our senior publishing executives to share their integrated planning, not only to build audience, but to deepen the profiling database. How will they compete with the major platforms with better segmentation and reporting? More to the point, how are they building data infrastructures that are accessible and fluid enough to innovate and execute around new advertising and product offerings? It is not a matter of building a data trove but building a data strategy that integrates data, tech, innovation.
Moderator
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
PanelistS
Karthic Bala, Chief Data Officer, Conde Nast 
Corbin de Rubertis, SVP of Innovation, Meredith Corporation 
Cory Haik, Chief Digital Officer, VICE Media Group 
1:20 PM
1:20 PM ET
Case Study: When Less is More: Building a Successful Advertising Business from a Subscription-First Model

In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.

 

Presenter
Lisa Howard, Senior Vice President, General Manager, Media, The New York Times 
1:40 PM
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
1:40 PM ET
Roundtable: The New Social Platform Strategy
Facebook, TikTok, Twitter, Instagram, Pinterest, Snapchat, Reddit, LinkedIn, Clubhouse, Oh My! The fragmenting social platform landscape continues to be critical to audience growth and traffic, but what do social strategies look like now?
Featuring
Wesley Bonner, Vice President, Marketing & Audience Development, Bustle Digital Group 
Eric Myers, President, Belo and Company 
2:00 PM
2:00 PM ET
IN-Person Afternoon Activities at Pinehurst Resort, NC
Golf at Pinehurst Resort: Courses No. 2 or 8
Pinehurst Brewery Tour
7:30 PM
7:30 PM ET
Cocktail Party - Sponsors & VIPs only
At Pinehurst Resort, NC
8:30 PM
8:30 PM ET
Dinner Reception - Sponsors & VIPs only
At Pinehurst Resort, NC

Friday, 06/11

12:00 PM
12:00 PM ET
Welcome Back/Publisher Survey Results - All Times EST
12:10 PM
12:10 PM ET
Keynote Q&A: Bloomberg and the Diversified Portfolio
As publishers rush towards broader revenue mixes of DTC subs, video, licensing, enterprise service and more, Bloomberg continues to have been ahead of most of those curves. Chief Growth Officer Scottie Havens explains how and where the company focuses attention and investment among diversified streams and how they retain brand value as Bloomberg extends into new areas.
Interviewee
M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
12:45 PM
12:45 PM ET
Panel: The DTC News: Growing the Next Paid Product Mix
Publishers chasing consumer direct revenue models may be yesterday's news, but tomorrow's headline is DTC diversity. Whether it is selling general access or a suite of discrete one offs and member packages, paid media is about building, merchandising and innovating product. How are publishers exploring the DTC consumer model in leveraging community and CRM, new product development, and marketing to gain and keep engagement in paid consumer relationships? How are they reducing churn, defining and communicating value, innovating product, measuring engagement?
Moderator
Rob Williams, Contributing Editor, MediaPost 
PanelistS
Jessica Sibley, CRO, Forbes 
Josh Stinchcomb, Global Chief Revenue Officer, The Wall Street Journal | Barron’s Group 
Natalie Vinard, VP of Marketing, America's Test Kitchen 
1:15 PM
1:15 PM ET
Discussion: Riding the The OTT Rapids
Streaming via Over-the-Top (OTT) and Connected TV (CTV) channels had been booming even before the year of lockdowns. Which was great for Disney, HBO, Netflix and Hulu's SVOD subscriber base. But most legacy media brands are looking to ad-supported (AVOD) to finance their drives into larger home screens. The minds behind two of AVOD's most popular channels, REVRY and PeopleTV discuss with one another what it takes break through on the cluttered AVOD grid and to with advertisers.
PanelistS
Will Lee, SVP/Head of Digital, Entertainment Group, Meredith 
Damian Pelliccione, CEO & Co-Founder, REVRY 
1:35 PM
1:35 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:35 PM
1:35 PM ET
Roundtable: Selling the Goods: Next Steps in Media E-Commerce Strategy
Streaming exploded this past year, but was anyone other than the platforms reaping the revenue? We put it to the room. What new video revenue opportunities has the streaming tsunami floated for the media brands?
Featuring
Michelle Madhok, CEO and Founder, SheFinds Media 
Samantha Skey, Chief Executive Officer, SHE Media 
2:00 PM
2:00 PM ET
IN-Person Afternoon Activities at Pinehurst Resort, NC
Golf at Pinehurst Resort: Courses No. 4 or No. 5
Par 3 & Putting Course fun at "The Cradle"
Spa Visit at the Pinehurst Resort
Historic Walking Tour & Wine Tasting of Pinehurst Village
Beach Day at Lake Pinehurst
7:30 PM
7:30 PM ET
Cocktail Party - Sponsors & VIPs only
At Pinehurst Resort, NC
8:30 PM
8:30 PM ET
Dinner Reception - Sponsors & VIPs only
At Pinehurst Resort, NC

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374

ABOUT PINEHURST RESORT
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.
Travel Information

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.