June 10 - 11, 2021
Virtual & IN-Person Event

DTC Media: The Window of Opportunity

As cookies crumble, consumers opt out of platform surveillance and regulation looms, media brands have a window of opportunity to reassert their direct relationship both to consumers and advertisers. A window of opportunity for publishers to reassert the value of their content to consumers, the importance of trust and authority, and the value of context to brands that want access to their audiences.

At MediaPost's next Publishing Insider Summit, publishers large and small, legacy and emerging, will share insights around leveraging the new opportunities around direct-to- consumer and direct-to-advertiser relationships.

We will explore:

  • How media brands build and grow direct revenue relationships with their audience
  • Taking on the platforms with first party data and unique segmentation
  • Accessing the video streaming revenue flow
  • Rethinking the ad portfolio
  • Is there a social strategy 2.0?

At the Publishing Insider Summit we explore the quick pivot all media have taken.

  • How did publishers rethink their business models?
  • How have sales teams managed the ad revenue stream?
  • How has revenue diversification helped or hurt in this crisis? Was this a time to invest in new product rather than cut?
  • How did publishers capitalize on the WFH boom in video?
  • And what will be the lasting impact on everyone’s future business outlook?

Even as the crisis continues, MediaPost’s (Virtual) Publishing Insider Summit brings leading publishing executives together for a first take on effectively surviving the crisis.

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

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Agenda

Thursday, 06/10

12:00 PM ET
Opening Remarks - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM ET
Keynote
12:45 PM ET
Panel: The Audience Strategy: Building the First Party Data Advantage
It's the data, stupid. Like all consumer-facing brands, media have an opportunity to reassert themselves into the direct-to-consumer relationship, but it takes a strategy. We ask our senior publishing executives to share their integrated planning, not only to build audience, but to deepen the profiling database. How will they compete with the major platforms with better segmentation and reporting? More to the point, how are they building data infrastructures that are accessible and fluid enough to innovate and execute around new advertising and product offerings? It is not a matter of building a data trove but building a data strategy that integrates data, tech, innovation.
Panelist
Corbin de Rubertis, SVP of Innovation, Meredith Corporation 
1:20 PM ET
Case Study: Podcasting as a Business
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM ET
Roundtable: The New Social Platform Strategy
Facebook, TikTok, Twitter, Instagram, Pinterest, Snapchat, Reddit, LinkedIn, Clubhouse, Oh My! The fragmenting social platform landscape continues to be critical to audience growth and traffic, but what do social strategies look like now?
2:00 PM ET
Golf at Pinehurst Resort: Courses No. 2 or 8
Brewmaster Tour
Spa Visit at the Pinehurst Resort

Friday, 06/11

12:00 PM ET
Welcome Back/Publisher Survey Results
12:10 PM ET
Keynote
12:45 PM ET
Panel: The DTC News: Growing the Next Paid Product Mix
Publishers chasing consumer direct revenue models may be yesterday's news, but tomorrow's headline is DTC diversity. Whether it is selling general access or a suite of discrete one offs and member packages, paid media is about building, merchandising and innovating product. How are publishers exploring the DTC consumer model in leveraging community and CRM, new product development, and marketing to gain and keep engagement in paid consumer relationships? How are they reducing churn, defining and communicating value, innovating product, measuring engagement?
1:20 PM ET
Case Study: The AVOD Boom
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM ET
Roundtable: Navigating the Video Opp
Streaming exploded this past year, but was anyone other than the platforms reaping the revenue? We put it to the room. What new video revenue opportunities has the streaming tsunami floated for the media brands?
2:00 PM ET
Golf at Pinehurst Resort: Courses No. 4 or No. 5
Par 3 & Putting Course fun at "The Cradle"
Sport Clay Shooting
Historic Walking Tour & Wine Tasting of Pinehurst Village

Speakers

Corbin de Rubertis

Meredith Corporation
SVP of Innovation

M. Scott Havens

Bloomberg Media
Chief Growth Officer and Global Head of Strategic Partnerships

Steve Smith

MediaPost
VP, Editorial Director, Events

Speaker Proposal Form

Activities

Thursday 2 p.m.

Golf at Pinehurst Resort: Courses No. 2 or 8

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2 or the equally amazing No. 8.

Thursday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Thursday 2 p.m.

Spa Visit at the Pinehurst Resort

Fill your senses, renew your spirit and feel the healing power of nature invigorate your body. You’ll feel tension fall away as you enter The Spa at Pinehurst. A favorite activity to get some much needed "down-time" with other like-minded Summit-goers.



Friday 2 p.m.

Golf at Pinehurst Resort: Courses No. 4 or No. 5

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, the completely revitalized No. 4 or classic No. 5.

Friday 2 p.m.

Par 3 & Putting Course fun at "The Cradle"

The Golf Channel calls it “the most fun 10 acres in all of golf." The Cradle it THE perfect outing for the "not-so-serious" golfer. A par 3, nine-hole short course and separate 18-hole putting course make this a ton of fun for guests. Refreshments available for purchase while you have fun in both areas with your fellow Summit-goers.  Located at the Main Resort Clubhouse, the Cradle is a great way to spend the afternoon without all the pressure of a long golf round.

Friday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

Friday 2 p.m.

Historic Walking Tour & Wine Tasting of Pinehurst Village

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

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Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
IN-Person "gathering" - June 10-12, 2021. 
In order to attend the IN-person portion of this event taking place at Pinehurst Resort, NC, June 10-12, 2021, you MUST be a Sponsor of the event or be an invited VIP by MediaPost.

To inquire about attending and participating this IN-person piece of our Publishing Insider Summit, please contact Jon Whitfield, SVP, Events at: jon@mediapost.com

ABOUT PINEHURST RESORT
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.
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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.