Nina Lentini

MediaPost Columnist

Nina Lentini is editor of events and research at MediaPost, where she has been editor of Marketing Daily and Marketing Insider since 2007. Lentini was editor of Adweek’s AdDay and copy desk chief under prior ownership. Over her career as a journalist, she has worked on publications from the Philadelphia Bulletin to the New York Daily News.

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Q&A: McClatchy Reorganizes for Digital
Date/Time: 9:45 AM

Facing down the legendary challenge of digital to newspaper media, McClatchy is reorganizing and repackaging the ways it sells its value proposition across the former local fiefdoms of regional brands. After years leading NBCUniversal and Turner’s online ad sales, Nick Johnson’s assignment is to bring McClatchy’s presence in 30 different markets into a more seamless and scaled digital effort. What is the plan for newspaper sustainability in the 21st Century?

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