Sunday, 04/27
Monday, 04/28
- MC
- Chris Copeland, CEO, GroupM Next @C2Next
- KeynoteS
- Chris Moloney, CMO, Wells Fargo Advisors, LLC
- Kevin Ryan, CEO, Motivity Marketing, Inc. @KevinMRyan
- Moderator
- Ryan DeShazer, EVP, Managing Director, inVentiv Media 360º
- PanelistS
- Dale Edman, VP of Ecommerce, Wasserstrom
- Ian Gilyeat, President, ERT America @irgilyeat
- Effie Philippakos, Director of Analytics, AIG
- Dean Skonieczny, VP of Products, Adlucent
- Presenter
- Corey Elliott, Director of Research, Borrell Associates
- Moderator
- Janel Laravie, CEO, Chacka Marketing @janellaravie
- PanelistS
- James Green, CEO, Magnetic @JamesANGreen
- Anna Klayman, Senior Marketing Manager, E*Trade @AnKlay
- Mike McMeekin, Director, Advertiser Analytics and Insights, Bing @themikemcmeekin
- Rory O’Flaherty, Group Media Director, R/GA @roryoflaherty
- Dave Ragals, Global Managing Director, Search, IgnitionOne @dragals
- Moderator
- Paul LaPointe, Business Development & Marketing Director, Rondack Media Group
- PanelistS
- Laura DeGraff, Assistant VP Digital Marketing , Barclaycard
- Jason Hartley, VP, U.S. Search Practice Lead, 360i @advancedgenius
- Herndon Hasty, Director of SEO, iProspect @Herndon
- Elizabeth Jackson, CMO, Corporate Strategy EVP, HookLogic
- Sharon Mostyn, eCommerce Manager, RoamRight @sharonmostyn
Prediction Power In Search Dollars - Table Lead: Corey Elliott, Borrell Associates
How Real-Time Data Changes Attribution - Table Lead: Janel Landis Laravie, Chacka Marketing
Moving Away from the Direct Conversion Model - Table Lead: Paul LaPointe, Rondack Media
Deep Sea Fishing
Eco Kayaking Tour
Tuesday, 04/29
- Keynote
- David Peterson, Digital Marketing Senior Group Manager, Target
- Facilitator
- Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
- Moderator
- Allen Gannett, Founder, TrackMaven @Allen
- PanelistS
- David Greenbaum, CEO, Boost Media
- Joelle Kaufman, Head of Marketing and Partnerships, BloomReach
- Shreya Kushari, SVP, Search Marketing & Performance Media, DigitasLBi @shreyakushari
- Jeff MacGurn, Senior Vice President, Covario
- Presenter
- Alyson Kaye, Marketing Professor, Bentley University @Bentleyadvertis
- Moderator
- Jim Yu, CEO and Founder, BrightEdge
- PanelistS
- Lauren MacPhail, Director of Search, Macy's
- Dan Perry, Director of SEO, Turner Broadcasting
- Jeremy Walker, VP, Digital Marketing, Primacy
- Dave Zinman, COO, RadiumOne @davebehappy
Teen Panel
Rujuta Kortikar, 17, Sunnyvale, CA
Deondre Samuels, 17, Miramar, FL
Brooke Ward, 16, Wamego, KS
- Moderator
- Michelle Prieb, Sr. Account Supervisor, Social Integration and Strategy, Edelman Digital @meprieb
Batter-Up: Three Strikes, You're Out - Table Lead: Alyson Kaye, Bentley University
Adapting to Secure Search - Table Lead: Jim Yu, BrightEdge
Influencing Young Consumers - Table Lead: Michelle Prieb, Edelman
Everglades Alligator Farm Trip
Stand Up Paddleboard Tour
Wednesday, 04/30
- Keynote
- Jose Fernando Bazan Athie, eMarketing Supervisor, 3M Consumer Business Group in Latin America @bayzano
- Moderator
- Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank @JennMartinTan
- PanelistS
- Sean Galligan, VP of Business Development, Flurry
- Daryl McNutt, VP of Marketing, Drawbridge
- Dan Morris, Senior Product Marketing Manager, Marin Software
- Joe Stephens, Director, Native Demand Strategy, Yahoo!
- Todd Ulise, Vice President, Ad.net @todd_ulise
- Presenter
- Jim Grates, Sr Director, Digital Media, Hilton
- Moderator
- Rick Ducey, Managing Director, BIA/Kelsey @rducey
- PanelistS
- Dan Boberg, Partner at Tallwave and CEO of SyCara Local @Dan_Boberg
- Ty Martin, Director of Digital Media Strategy , iCrossing
- Matthew Meadow, Director Paid Search, Delivery Operations, eBay Enterprise
- David Rodnitzky, CEO, 3Q Digital
- Josh Team, VP, Digital Innovation, RAPP
Social's Evolution - Table Lead: Rick Ducey, Managing Director, BIA/Kelsey