June 14 - 15, 2021
Virtual & IN-Person Event

Event Sponsors

Agenda

Monday, 06/14

12:00 PM
12:00 PM ET
Opening Remarks - All Times EST
12:10 PM
12:10 PM ET
Keynote: Performance Marketing: One Size Does Not Fit All
Reflecting on his experience across  CapOne, Advance Auto and now Ideal Image, Chief Commercial Officer Yogi Jashnani explores where scale and category do and don’t matter in building internal performance marketing teams. Even then how do you pivot when digital evolution and a pandemic completely reshuffle your business model?
Keynote
Yogi Jashnani, Chief Commercial Officer, Ideal Image 
12:35 PM
12:35 PM ET
Sponsor Spotlight
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12:45 PM
12:45 PM ET
Panel: The Post-Cookie Strategy
Cookies are crumbling, IDFA is opting out, and the walled gardens in search and performance advertising are pushing marketers to let their own machines decide who, when and where to target. As the basic infrastructure of digital marketing shifts, what strategy are brands and agencies building? What identity matching solutions are they leveraging, and how will this change the way campaigns are measured and reported? We press our panel for practical solutions to the challenges ahead.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Jonathan Kagan, Search & Media Strategy, Amsive 
Mark Kapczynski, CMO & Co-Founder, Gooten 
Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG 
1:10 PM
1:10 PM ET
Sponsor Spotlight
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1:20 PM
1:20 PM ET
Case Study: Leveraging Performance Video on Amazon
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
Presenter
Mike Dattilo, Director of Marketing Operations, Lexmark 
1:40 PM
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
1:40 PM ET
Roundtable: Testing, Testing & More Testing: Preparing for a Cookie-less Future
With third-party cookies coming to an end and Apple’s new opt-in requirement, what alternative tactics are marketers testing? From contextual advertising and people based marketing to new platforms and technology, brands and agencies share how they’re preparing for this post cookie world.
Featuring
Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG 
Matt Tingley, Group Director of SEO, Huge 
2:00 PM
2:00 PM ET
IN-Person Afternoon Activities at Pinehurst Resort, NC
Golf at Pinehurst Resort: Courses No. 2 or 8
Pinehurst Brewery Tour
7:30 PM
7:30 PM ET
Cocktail Party - Sponsors and VIP guests only
At Pinehurst Resort, NC
8:30 PM
8:30 PM ET
Dinner Reception - Sponsors and VIP guests only
At Pinehurst Resort, NC

Tuesday, 06/15

12:00 PM
12:00 PM ET
Welcome Back & Search and Performance Marketer Survey Results - All Times EST
12:10 PM
12:10 PM ET
Keynote Q&A: Marriott’s Global View on the Great Reopening
While the hospitality segment was most severally impacted by shutdowns worldwide, Marriott’s global reach has given the company a global view of how markets reawaken and the kinds of media and messaging plans that work. We explore how the company has developed new product lines and developed new marketing tactics that will outline the unprecedented circumstances that inspired them.
Interviewee
Griff Garwood, Senior Director, Digital Marketing, Marriott International 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
12:35 PM ET
Sponsor Spotlight
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12:45 PM
12:45 PM ET
Panel: Amazon and Beyond: The Retail Media Network Opportunity
As the range of retail ad networks used for reaching customers grows, it's becoming increasingly difficult to manage. We ask these marketers to share how they're evaluating these new opportunities. How are they making the most of them, what tools they're leveraging to make informed decisions and how do they compare with Amazon?
Moderator
Kerry Curran, Chief Growth Officer, Gen3 Marketing 
PanelistS
Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition 
Clayton McLaughlin, Principal, VICI86 Consulting 
1:10 PM
1:10 PM ET
Search & Performance Trivia Contest!
1:20 PM
1:20 PM ET
Presentation: Sustained Innovation Through Creativity, Technology & Data
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Presenter
Ivonne Kinser, Founder & CEO, Vantage Innovation Lab 
1:40 PM
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
1:40 PM ET
Roundtable: Let the Robots Do the Walking: Managing Walled Garden Automation
Facebook and Google continue to encourage media buyers to let their own AI make ever more buying decisions. How are brands and agencies responding to this enlarging of the black box? How is this changing the relationship with platforms, with your own customers?
Featuring
Brandon Cook, Director of Marketing, Clean Origin 
Joseph Sanfratello, VP of Performance Marketing, Hubble Contacts 
2:00 PM
2:00 PM ET
IN-Person Afternoon Activities at Pinehurst Resort, NC
Golf at Pinehurst Resort: Courses No. 4 or No. 5
Par 3 & Putting Course fun at "The Cradle"
Beach Day at Lake Pinehurst
7:30 PM
7:30 PM ET
Cocktail Party - Sponsors and VIP guests only
At Pinehurst Resort, NC
8:30 PM
8:30 PM ET
Dinner Reception - Sponsors and VIP guests only
At Pinehurst Resort, NC

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374

ABOUT PINEHURST RESORT
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.
Travel Information

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.