Agenda

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Wednesday, December 12

Thursday, December 13

Day 1: Pre and Post-Search: A Tale of Two Siblings If Pre-Search and Post-Search are siblings, then Pre-Search is definitely the Golden Child. This doesn’t mean marketers don’t care about both equally, it just means Post-Search requires extra time and attention to become the best version of itself.
8:00 AM
Registration & Breakfast
8:45 AM
MC
Ross Fadner, Director, Event Programming, MediaPost 
9:00 AM
Interviewee
Vincent Guerrieri, Global Marketing Director, LinkedIn 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:30 AM
The data science behind so-called “Pre-Search” on major platforms has improved dramatically over the last few years: new tools help marketers maximize first, second, and third-party data to get a better idea of prospects before they’ve typed anything into the search bar. How much better can it get—what’s the ceiling here? And how are brands using Pre-Search to inform other marketing efforts?
Moderator
Jon Kagan, Sr. Director of Search and Biddable Media, Cogniscient Media 
Panelist
Pooja Lal, Audience Manager, Marketing & Communications, Cisco 
10:00 AM
Interviewee
Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors USA 
Interviewer
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
10:30 AM
Sponsored Spotlight Presentation
11:00 AM
To a great extent, “Post-Search” is about the customer journey: what happens after a prospect searches and does not convert. This story will be different for every brand, if not every product or service. In this session, varying brands open up about their cross-channel Post-Search efforts: what areas are improving, what are you learning from successes/failures, where does Re-Marketing still fall short, and why? What role is technology playing and how is that evolving?
Moderator
Jake Favaro, Senior Director, Client Services, 3Q Digital 
Panelist
Zach Cole, Manager, SEM, UPMC Health Plan 
11:30 AM
Presenter
Alex Edlund, Digital Marketing Leader, Choice Hotels 
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Skiing at the Deer Valley Resort
Scenic Snowshoe Tour at the Deer Valley Resort
Trap Shooting

Friday, December 14

Day 2: To Amazon and Beyond: ECommerce Marketing in 2019 ECommerce marketing will always be about driving traffic and conversions, but the pathway to optimization will forever be a moving target. Search engines, marketplaces, social channels, comparison shopping engines, and affiliate networks all offer you access to their audiences for a price—as well as new (read: constantly evolving) tools for boosting conversions.
8:00 AM
Registration & Breakfast
9:00 AM
Keynote
9:30 AM

What exactly is an “ecommerce marketing strategy” if each multifaceted, mega-marketplace requires its own unique marketing plan? How does the small-to-medium-sized retail marketer, in particular, decide where to focus their time, energy and money? Given the real-time, data-driven nature of ecommerce, and the fact that these giant ecosystems are themselves complex and constantly changing, at what point do you ask yourself: should I hire third-party help, or do this all in-house?

Moderator
Megan Conahan, EVP, Direct Agents 
PanelistS
Kerry Curran, Managing Partner, Marketing Integration, Catalyst 
Munan Xue, Head of Growth Marketing, RugsUSA 
10:00 AM
Interviewee
Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM

Within the last few years, product marketing opportunities across social media have exploded, giving rise to the term “social commerce”. At the end of 2018, social commerce is undergoing a major shift, as social platforms circumnavigate sending traffic to retail destinations by allowing consumers to make purchases directly on their properties, instead. In this session, brands managers consider the impact of this shift on cross-channel marketing and personalization, in particular, while weighing potential pluses and minuses for their businesses.

Moderator
Kieley Taylor, Managing Partner, Global Head of Social, GroupM 
Panelist
Kristina Smith, Director, Global Digital Marketing, KEEN Footwear 
11:30 AM
Case Study/Interview
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
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Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowboarding at Park City Mountain Resort

Saturday, December 15

Day 3 Content Sessions
8:00 AM
Registration & Breakfast
9:00 AM
Keynote
Chris Barcinas, Manager, Paid Search, Blizzard Entertainment 
9:30 AM
Case Study/Interview
10:00 AM
It has become something of a custom to end the Winter SIS (and indeed the year, too), by looking forward. With so many innovations in search, digital marketing, and technology constantly coming down the pipe, it seems fitting to wrap-up 2018 with a giant audience roundtable where SIS Emcee Ross Fadner asks the group what to look out for in 2019 and beyond.
Moderator
Ross Fadner, Director, Event Programming, MediaPost 
11:00 AM
Conference Concludes