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Wednesday, April 26

6:00 PMSunset Beach

Thursday, April 27

Day 1: The Year of Search and the Consumer Experience As search data plays a more important role in omni-channel advertising and marketing, how should marketers think about cross-channel strategies and ad targeting to improve consumer experience. The Search Insider Summit opens by analyzing how "the year of the consumer" will change search engine advertising and marketing.
8:00 AMCaptiva Ballroom Foyer
Registration Opens and Breakfast
8:15 AM
8:45 AMCaptiva Ballroom
MC
Steve Smith , Editorial Director, Events , MediaPost 
9:00 AM
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
Keynote
Jason White , Director of SEO , Hertz 
9:30 AM
With 2017 comes the next generation of the consumer who the National Retail Federation estimates this year will spend between 8% and 12% more online, compared with 2016. She not only will make digital purchases on her desktop, smartphone or IoT devices, but rely on that connection to build a relationship with brands she loves. Search becomes the foundation of this relationship built on experience. Join us as a panel of experts share their omni-channel strategy to create a better experience for consumers.
Moderator
Annie Stickney , VP of Digital Analytics , Chase 
PanelistS
Sara Aase , Manager, Digital and Content Marketing , Kenmore and DieHard 
Ryan Gibson , VP, Marketing , Wheelhouse/dmg 
Greg Laptevsky , VP, Acquisition Marketing , Plated 
Francis Larkin , Head of Product Marketing , Pinterest 
10:15 AM
Coffee Break
10:30 AM
Search advertising holds the largest share of mobile advertising, followed by display and native social ads, according to BIA/Kelsey. The media generated $14 billion in 2016, growing to $23 billion in 2021. While location now plays a major role in mobile search advertising, marketers are learning that it's all about the experience and how to justify the return on ad spend . Join a panel of experts in mobile search as they share tips and strategies.
Moderator
Danielle Engels , ‎Search Marketing Director , Havas Media 
PanelistS
Anisha Baijal , Senior Manager, Online Marketing , Match.com 
Daniel DeSimone , Director, Search & Social , Reprise/UM WW 
Scott Linzer , Vice President, Owned Media , iCrossing 
Natasha Ludwig , Senior Advertising Analyst , Scottrade 
11:15 AM
If you have ever thought about moving product listing ads program from an agency of record to in-house management, Patrick Kelleher, Manager of Paid Search and Shopping Engines at LL Bean, can offer up some tips. Kelleher will share experiences and insights geared toward brand marketers thinking about moving PLAs in-house, as well as tips to agencies needing a fresh outlook on program management as it relates to brand expectations and strategic alignment.
Presenter
Patrick Kelleher , Manager, Paid Search and Shopping Engines , LL Bean 
11:45 AM

In The Year Of Personalizing Experiences For Consumer Search Marketers Will [fill in the blank]Ryan Gibson, VP, Marketing, Wheelhouse/dmg
Mobile And The Competitive EdgeJason White, Director of SEO, Hertz
When Should Brands Move PLAs And Other Media In House?Patrick Kelleher, Manager, Paid Search and Shopping Engines, LL Bean
Preventing Ads From Serving Up Next To Offensive ContentJon Kagan, Sr. Director of Search and Biddable Media, MARC USA | Results:Digital

12:30 PM
Lunch
12:45 PM
Kayaking
Parasailing
Golf - 9 hole Executive course at South Seas
Pool Cabana Party sponsored by adMarketplace
6:30 PMAboard the famous Lady Chadwick
8:00 PMKings Crown Lawn

Friday, April 28

Day 2: Metrics, Measurement and Attribution Tracking customers and advertising campaigns will require a lot more trust in engines and tech companies as the industry ushers in a new generation of metrics and measurement for search advertising and marketing. On Day 2, we explore challenges and changes, ways to prioritize audience and experience over message, and what multi-media integration look like with search.
8:00 AMCaptiva Ballroom Foyer
Breakfast
8:15 AM
8:45 AM
Reaching customers with the perfect message supported by a variety of channels, from social to search, can be challenging.  Join us as Search Insider Summit sits down for an ocean-side chat with Carly London, Director of Acquisition at Dollar Shave Club, to talk about how Dollar Shave Club faces these challenges through innovative marketing strategies that include close ties between social and search engine advertising and marketing.
Keynote
Carly London , Director, Acquisition , Dollar Shave Club 
Interviewer
Laurie Sullivan , Editor, Search Marketing Daily , MediaPost 
9:15 AM
On the wings of natural language processing and artificial intelligence, digital assistants are rising to the forefront. Just as the mobile revolution ushered in an entirely new consumer behavior, voice-based interaction of the digital assistant represents more than just another screen. It will require marketers to adopt a new way to measure these engagements. Hear first-hand perspectives and examples of how brands, agency and search engines will adopt the technology and the measuring sticks for this ubiquitous new interface: relevance, customer advocacy, brand loyalty, and conversational commerce.
Moderator
Steve Beatty , Head Of Owned Media , iProspect 
PanelistS
Scott Bailey , President , TEN Automotive 
Christi Olson , Search Evangelist , Bing 
10:00 AM
Coffee Break
10:15 AM
Presenter
Theresa Duerr , Director of Digital Marketing , Quill.com 
10:45 AM

For some the Halo Effect is an indirect way to tackle a small piece of attribution. How have people determined the relationship between non-brand paid search and brand? Impact on other channels? What lift does it give? Join a panel of expert as they breakdown the Halo effect to build better experiences through search campaigns.

 
Moderator
Theresa Duerr , Director of Digital Marketing , Quill.com 
PanelistS
Keith Burke , Director of Marketing , kaléo 
Charlene Chao , Marketing Acquisition , US Auto Parts 
Jon Kagan , Sr. Director of Search and Biddable Media , MARC USA | Results:Digital 
Sarah McMahon , Senior Digital Marketing Manager , Big5 
11:30 AM
Imagine a world where competitive bidding doesn’t mean bidding on a competitor’s brand terms to steal traffic. Some marketers might think that's not possible. While it's not difficult very few search engine marketers know how to do this. Regan Bigelow, senior digital marketing manager at Phe, a company founded in 1971 from a master's thesis on family planning and mail order contraceptives, will explain the "other-better-reason for competitive bidding" to help marketers understand their competitor's cost per clicks, click-through rates, quality scores, and even policy issues on both brand terms and non-brand terms.
Presenter
Regan Bigelow , Search Engine Marketing Manager , Phe, Inc 
11:45 AM

Cross Channels That Complete The StoryCarly London, Director, Acquisition, Dollar Shave Club
The Next Generation Redefining Digital Marketing MeasurementsSteve Beatty, Head Of Owned Media, iProspect
Attributing The Halo Effect of CampaignsTheresa Duerr, Director of Digital Marketing, Quill.com
The "Other Better Reason For Competitive Bidding"Regan Bigelow, Search Engine Marketing Manager, Phe, Inc.

12:30 PM
Lunch
12:45 PM
Golf at the private Sanctuary Course
Catamaran Charter Remote Island Hop
Tarpon Fishing
6:30 PMSanctuary Golf Course
Meet at Sand Dollar Plaza, near the entrance gate of the resort at 6:30 for the shuttle to Sanctuary.
8:00 PMSanctuary Golf Course

Saturday, April 29

Day 3: Alternative Engines and Virtual SERPS

On Day 3, we dig into search across retail Web sites and on alternative shopping engines and platforms. What are the best practices for using search data, as well as Google and Bing Shopping data to optimize campaigns across alternative shopping engines? We'll also look at how virtual assistants and recommendations help to fuel ranking across Google and Bing.

8:00 AMCaptiva Ballroom Foyer
Breakfast
8:30 AM
Images, personalization and contextually rich ads have become the new norm for search marketers. With all these changes in the past two years, how does search fit into the bigger picture of marketing and advertising for Macys.com? Join Shruti Khatod, senior search marketing manager at Macys.com, as she walks through tips and insights into how brands need to evolve.
Keynote
Shruti Khatod , Sr. Search Marketing Manager , Macys.com 
Interviewer
Laurie Sullivan , Editor, Search Marketing Daily , MediaPost 
9:15 AM
brettapproved strives to enable travelers with disabilities to travel confidently. The first step is making the Web site features easy for them to use. These features will become the future of services on sites. Join Evan Fishkin, the company's lead developer, as he steps through the methods brettapproved uses today and some of the interfaces designers are working on for the future, including swipe answers and voice activation. All go beyond responsive design and transcripts.
Presenter
Evan Fishkin , Lead Developer , brettapproved 
9:45 AM
The hands-free conversation between man and machine has become the holy grail of search on engines and in marketplaces. Sometimes it requires a human voice, while other times data will make the decision on the content to serve. Join a panel of experts as they debate and make predictions on how virtual assistants, voice search, car integration, predictive artificial intelligence will change search engine marketing and advertising. How will search marketers prepare for the new search world of virtual results?
Moderator
Ross Fadner , Director, Event Programming , MediaPost 
PanelistS
Elizabeth Cagen , VP, Performance Media Director , Ecselis 
Amy McClain , Director, Performance Media , Beeby Clark + Meyler 
Jenna Watson , VP, Digital Media , DAC Group 
10:30 AM
Predicting The Future Of Virtual SERPs - Amy McClain, Director, Performance Media, Beeby Clark + Meyler
How Search Fits Into The Bigger Marketing Picture - Shruti Khatod, Sr. Search Marketing Manager,   Macys.com
11:30 AM
Conference Concludes