Agenda

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Sunday, April 28

6:30 PM
Welcome Cocktail Reception

Monday, April 29

Day 1 - Search in the Media Mix
8:00 AM
Registration & Breakfast
8:15 AM
9:00 AM
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: The Coming of Holistic Search
9:45 AM

As more performance channels play into and out of paid search to drive consumers towards conversion, what does the performance media plan look like now? We ask our panel of cross channel media planners to map their customer journey across search and performance and share their best practices for search+performance media plans.

10:15 AM
Case Study: Search+in Action
10:45 AM
Coffee Break
11:15 AM

The direct-to-consumer trend has both introduced waves of challenger brands in familiar categories and opened up new lower-funnel marketing opportunities for legacy brands in CPG, health and beauty and more. But the DTC companies were built on highly integrated data, digital first media, and a performance media strategy that also built brand. What can marketers new and old learn from their famous devotion to data-driven channels, micro-managing ROAS and silo-free internal organization? We ask our DTC guests to share their secrets of performance marketing mastery.

12:00 PM

Search+Media Planning
Secrets of the DTC Gurus
In-Housing Vs. Outsourcing

1:00 PM
Lunch
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, April 30

Day 2 - eShopper Marketing and the New Stack
8:15 AM
9:00 AM
Keynote
9:30 AM

As the volume of initial product searches skyrocket on the Amazon platform, and its involvement in the performance ad ecosystem expands faster than all others, Amazon is the force to be reckoned with by everyone. So what is the "Amazon strategy?" We ask marketers working in and around this platform how they are leveraging and balancing the array of ecommerce, search and ad network channels Amazon offers. What media mixes are and aren't working here and in combination with teh rest of the search+performance plan?

10:15 AM
Case Study: Search+Social
10:45 AM
Coffee Break
11:15 AM

As search marketing becomes more real-time and dynamically tied to other platforms, the vendors and the jargon come pouring in. How are brands and their agencies vetting the tech now - building systems that address current needs and anticipate future requirements for remaining competitive? We ask marketers to share the processes they are putting in place to search for and build the future-resistant tech stack and poke through the hype.

11:45 AM
Case Study: Lessons from In-Housing
12:00 PM

Managing Amazonifcation
Search+Social
Building the Better Tech Stack

1:00 PM
Lunch
1:10 PM
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, May 1

7:00 AM
Day 3 - Protecting the Brand Experience
8:45 AM
Keynote: Beyond the Keyword
9:15 AM

Voice searches are not only spreading from phone to speaker to cars and beyond, but the engines themselves are drilling deeper into your site contact to provide answers. We ask forward thinking marketers to share their tips for optimizing content for this newest delivery channel. From content formats to Q&A structures, rethinking keywords to branding, how do you ensure your existing content gets read aloud?

9:45 AM
Coffee Break
10:15 AM
Case Study: The Pinterest Opportunity
10:45 AM

Optimizing for Voice Search
Visual Search

11:15 AM
Conference Concludes