Beyond the Search Box

Live from Search Insider Summit

Wednesday, December 12

6:00 PMVahalla Room

Thursday, December 13

7:00 AM
Day 1: Pre and Post-Search: A Tale of Two Siblings
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
8:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost
9:00 AM
Keynote Interview
Interviewee
Vincent Guerrieri, Global Marketing Director, LinkedIn
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
9:30 AM
Panel: Building and Buying Audiences with Pre-Search
Moderator
Nicole Matuga, Director, Digital External Acquisition, USAA Bank
PanelistS
Michael Aburas, Integrated Media Director, MGM Resorts International
Jon Kagan, Sr. Director of Search and Biddable Media, Cogniscient Media
Pooja Lal, Media Buying Manager / Audience Manager, Cisco
10:00 AM
Keynote Interview
Interviewee
Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors USA
Interviewer
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
11:00 AM
Panel: (Re) Engaging Audiences with Post-Search
Moderator
Jake Favaro, Senior Director, Client Services, 3Q Digital
PanelistS
Zach Cole, Manager, SEM, UPMC Health Plan
Darcy Croatto, Digital Marketing Manager, Edison Properties
Michael Kopeikin, VP, Digital Marketing, Publicis Media
11:30 AM
Interview
Interviewee
Chris Theilen, Media Manager, Qdoba Restaurant Corporation
Interviewer
Steven Gibson, Client Director of Search, Canvas Worldwide
12:00 PM
Roundtables
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities
4:00 PMChampions Club next to Ski Locker room
5:30 PMStein Ballroom, 2nd Floor
6:30 PMOlympic Ballroom foyer

Friday, December 14

7:00 AM
Day 2: To Amazon and Beyond: ECommerce Marketing in 2019
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
9:00 AM
Keynote Q&A
Interviewee
Keith Burke, Senior Marketing Director, Neurosciences, Merz North America
Interviewer
Steven Gibson, Client Director of Search, Canvas Worldwide
9:30 AM
Panel: Developing Strategies for the Marketplace Morass
Moderator
Chris Apostle, EVP, Head of Performance, Havas Media
PanelistS
Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Kristina Smith, Director, Global Digital Marketing, KEEN Footwear
Munan Xue, Head of Growth Marketing, RugsUSA
10:00 AM
Interview
Interviewee
Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
11:00 AM
Panel: Sea Change in Social Commerce?
Moderator
Clayton McLaughlin, Group Account Director, Green Line Digital
PanelistS
Adam Klein, Marketing Manager, Capital Brands
Kieley Taylor, Managing Partner, Global Head of Social, GroupM
11:30 AM
Case Study
Presenter
Alex Edlund, Director, Digital Customer Acquisition, Choice Hotels
12:00 PM
Roundtables
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities
4:00 PMChampions Club next to Ski Locker room
Apres Ski Party

Saturday, December 15

7:00 AM
Day 3 Content Sessions
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
9:00 AM
Keynote Q&A
Interviewee
Chris Barcinas, Manager, Paid Search, Blizzard Entertainment
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
9:45 AM
Discussion: Leaning Forward: 2019 and Beyond
ModeratorS
Ross Fadner, Director, Event Programming, MediaPost
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
10:30 AM
Roundtables
11:15 AM
Conference Concludes

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