Search Tactics for 2019

Live from Search Insider Summit

Wednesday, April 25

6:30 PMSunset Beach

Thursday, April 26

8:00 AMCaptiva Ballroom
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
8:44 AM
Day 1 Content Sessions
8:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost
Watch Video
9:00 AM
Keynote Q&A: Separating Search From Media
Interviewee
Virginia Tonning, Global Manager of Paid Search Marketing, Schneider Electric
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
9:30 AM
Presentation: GDPR Is Coming – Are Search Marketers Ready?
Presenter
Gary Kibel, Partner, Davis & Gilbert LLP
Watch Video
10:00 AM
Coffee Break & Sponsor Spotlight
10:30 AM
Panel: Connecting Search to Offline
Moderator
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
PanelistS
Clayton McLaughlin, SVP, Managing Director US, Ecselis
Susan Scholler, Group Director, Audience Planning, iCrossing
Drue Townsend, Senior Vice President of Marketing, FASTSIGNS International, Inc.
Scott Vanags, Director of SEO and Sales Performance, AT&T
Watch Video
11:15 AM
Panel: Getting Triggered (Going Negative)
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide
PanelistS
Pierson Curtis, Manager, Growth Marketing, Grubhub
Maya Gumennik, Senior Director, Paid Traffic, Smarter Travel/TripAdvisor
Amy McClain, Director, Search and Performance Marketing, Beeby Clark + Meyler
Bill Riddell, Digital Media Manager, Chacka Marketing
Watch Video
12:00 PM
Roundtables
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Watch Video
2:00 PM
Afternoon Activities
5:30 PMCaptiva Ballroom
8:00 PMKings Crown Lawn

Friday, April 27

8:00 AMCaptiva Ballroom
Breakfast
8:30 AM
Day 2 Content Sessions
8:45 AM
Keynote Q&A: Building Brands…In Two Weeks Or Less
Interviewee
Josh Jones, Digital Strategy Director, Annapurna Pictures
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Panel: Using Search for Brand Awareness
Moderator
Ross Fadner, Director, Event Programming, MediaPost
PanelistS
Juan Badiola, Senior Search Manager, Electronic Arts
Bryan Benavides, Director of Digital Marketing, Abt Electronics
Chandni Shah, Media Strategist, VSA Partners
Matt Tingley, Director of SEO, Huge
Watch Video
10:00 AM
Q&A: Incrementality in Attribution
Interviewee
Alex Sutton III, Digital Acquisition, Digital Data Strategist, Avis Budget Group
Interviewer
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost
10:30 AM
Coffee Break & Sponsor Spotlight
Watch Video
11:00 AM
Panel: Combining Search and Social: Best Practices
Moderator
Otmara "Omi" Diaz-Cooper, CEO, Diaz & Cooper
PanelistS
Shamsul Chowdhury, VP, Paid Search & Social, Mediahub
Shane Jennings, Manager, Paid Media, ArcBest Corp
Richard Mastriani, VP, Digital Experience & Marketing, AmVenture
Amber Verhulst, Paid Media Strategist, Ciceron
Watch Video
11:45 AM
Discussion: Combining Search and Shopping: Product Listing Ads
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide
PanelistS
Jai Amin, Senior Director, Paid Search, Jellyfish
Chris D'Onofrio, Senior Partner, Group Director, Search Social, MediaCom
Brian Jolson, Head of Paid Search, mPlatform, US, GroupM
Watch Video
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities
6:30 PMQuarterdeck
7:30 PMQuarterdeck

Saturday, April 28

8:00 AMCaptiva Ballroom
Breakfast
8:30 AM
Day 3 Content Sessions
9:00 AM
Keynote Q&A: Converting without Selling Directly
Interviewee
Keith Burke, Director of Marketing, kaléo
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
9:30 AM
Panel: Optimizing New Search Platforms
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide
PanelistS
Alex Porter, CEO, Location3
Dan Toplitt, VP, SEO, Reprise Media
Watch Video
10:00 AM
Panel: Failing Forward: Accidental Successes
Moderator
Ross Fadner, Director, Event Programming, MediaPost
PanelistS
Jared Del Prete, Group Digital Director, SYZYGY
Tatjana Kudla, Director of Digital Marketing, LegalZoom
Watch Video
10:30 AM
Roundtables
11:00 AM
Conference End

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