A Higher Level

Live from Search Insider Summit

Wednesday, December 12

Thursday, December 13

7:00 AM
Day 1: Pre and Post-Search: A Tale of Two Siblings
8:00 AM
Registration & Breakfast
8:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost
9:00 AM
Keynote
9:30 AM
Panel: Building and Buying Audiences with Pre-Search
Panelist
Danielle Engels, Digital Marketer, Eli Lilly
10:00 AM
Keynote Interview
Interviewee
Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors USA
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
10:30 AM
Sponsored Spotlight Presentation
11:00 AM
Panel: (Re) Engaging Audiences with Post-Search
11:30 AM
Case Study/Interview
Presenter
Alex Edlund, Digital Marketing Leader, Choice Hotels
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities

Friday, December 14

7:00 AM
Day 2: To Amazon and Beyond: ECommerce Marketing in 2019
8:00 AM
Registration & Breakfast
9:00 AM
Keynote
9:30 AM
Panel: Developing Strategies for the Marketplace Morass
Moderator
Megan Conahan, EVP, Direct Agents
PanelistS
Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Josh Franklin, PPC Marketing Manager, TurboTax at Intuit
Munan Xue, Head of Growth Marketing, RugsUSA
10:00 AM
Interview
Interviewee
Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM
Panel: Sea Change in Social Commerce?
Panelist
Kristina Smith, Director, Global Digital Marketing, KEEN Footwear
11:30 AM
Case Study/Interview
12:00 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities

Saturday, December 15

7:00 AM
Day 3 Content Sessions
8:00 AM
Registration & Breakfast
9:00 AM
Keynote
Keynote
Chris Barcinas, Manager, Paid Search, Blizzard Entertainment
9:30 AM
Case Study/Interview
10:00 AM
Discussion: Leaning Forward: 2019 and Beyond
Moderator
Ross Fadner, Director, Event Programming, MediaPost
11:00 AM
Conference Concludes

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