March 16 - 19, 2025
Scottsdale, AZ

TV’s Changing Landscape: Streaming, Targeting & Tech-Savvy Solutions

During a time of rapid tech advancement, the future of television advertising continues to evolve.

This year marks a significant milestone as digital video is expected to surpass linear ad spend for the first time, reflecting a major shift in the media landscape.  The rise of streaming services provides advertisers with an opportunity to better target and reach specific audiences; leveraging data-driven insights to tailor messages that more accurately resonate with an audience. And incorporate some AI technology into the mix for even greater precision.

Of course this surge in ad-supported viewing options is not without challenges. With so many platforms and channels but still no standardized measurement, how are video marketers capturing audiences’ not so undivided attention? Is consumer behavior after an ad impression similar across all screen types? And how are media planners deciphering cross-channel attribution, and optimizing and validating spend?

Consumers today also expect more from their viewing experiences. It’s no longer sufficient to broadcast generic ads; brands must craft innovative, personalized messages and content that truly engage with consumers where, when and how they want to view it. It’s not just about reaching more screens, but recognizing opportunities to better connect with more audiences throughout their journey. At MediaPost’s fall TV & Video Summit we'll dive into how marketers are combatting today’s fragmented landscape, leveraging AI, and adapting to today’s dynamic media environment.

We will Explore:

- Media planning and measurement across all channels; TV, commerce, performance, digital, etc.
- Tracking and quantifying video impact
- Ad opportunities in e-sports and gaming
- RMN video ad opportunities
- Shoppable ads and video commerce
- Cultural shifts and sports streaming impact
- AI driven strategies for content creation and optimization
- Emerging forms of media; i.e. metaverse, live-streaming, shoppable
- Produce and optimize creator content across media channels

- Non-traditional ad formats; i.e. interactive and immersive experiences, storytelling, creatives, and more.




Conference Content Programmers: 

Lisa Singer, Senior Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Previous TV + Video Insider Summit Attendees

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

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Venue

The Scottsdale Resort @ McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, Arizona, 85258

Booking your Room at The Otis Hotel

To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:


This discounted room block will EXPIRE on MONDAY, 9/9/24, 5pm EST!


If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


The Scottsdale Resort @ McCormick Ranch

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.