August 19 - 22, 2018
Lake Tahoe, CA

Can Big Branding Survive Big Data?

The time for a big branding strategy across channels, targets, devices and time has never been more acute ... and it is high time marketers talked about it. Consumers are blinded by clutter and deafened by noise. The annual Brand Marketers Insider Summit at Lake Tahoe will get straight to the point. Without a coherent identity in consumers' lives and the strategy for communicating it, no amount of data and tech will grow your brand. This next generation of MediaPost summit challenges marketers to engage the big question: what is your BRAND ... and for what do your data, cross-channel and tech tactics exist other than to help build it?