Keynote Speakers

Andy GorskiSenior Director, Marketing, Best Buy9:15 AM March 12, 2018 Keynote

Andy Gorski is a seasoned marketer with experience on both Agency and Client sides of the marketing equation. Currently as a Sr. Director of Marketing at Best Buy, Andy’s focus is on driving growth in emerging areas and maintaining market share in highly competitive categories.  Balancing vendor partnerships and brand priorities requires leveraging every legal means (and media channel) available to achieve those goals.  He believes that the best ideas, and ultimately success, are driven from rich data, keen insights, and a balanced integrated strategy.  He’s applied this approach on everything from driving 4K UHD adoption within the Home Theater segment, introducing Sasquatch for Jack Link’s Beef Jerky, and selling Love with Subaru.

George FelixDirector of Advertising, KFC U.S.8:45 AM March 13, 2018 Keynote: The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage

George Felix is Director of Advertising for KFC U.S. In this role George is responsible for all branded communication including national TV and radio advertising, digital/social advertising, paid media strategy, product packaging, in-restaurant point of purchase merchandising, menuboard design, and employee uniform design.

Since taking over brand communications for KFC in May, 2015, the brand has grown behind the advertising campaign marking the return of Colonel Sanders, recording 13 consecutive quarters of same store sales growth. George was named to Advertising Age’s 2016 40 under 40 list identifying the bright young minds who are reinventing and reshaping marketing’s future. Additionally, KFC was named to Advertising Age’s 2016 Marketer A-List as one of the top 10 Marketers of the year.

Prior to joining KFC, George worked in brand management at Procter & Gamble for 6 years. In that time he worked on the Old Spice brand where he led advertising campaigns that won 10 Cannes Lions, 2 Effies, and an Emmy for Best Commercial. After his time on Old Spice, he led mobile marketing strategy and innovation for P&G. George holds a Bachelor of Business Administration degree from the University of Notre Dame and an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Steve KellyDirector, Media and Digital Marketing, KFC U.S.8:45 AM March 13, 2018 Keynote: The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage

Steve Kelly is Director of Media and Digital Marketing for KFC U.S. In this role Steve is responsible for the paid media strategy across all channels, as well as content strategy for all digital/social advertising and partner integrations.

Since joining in 2013, Steve built the digital/social team at KFC from the ground up with the goal of bringing the brand back into the cultural conversation. Whether it's cooking chicken in an immersive VR escape room, creating artificial intelligence with the H.A.R.L.A.N.D. drive thru robot, an unexpected fashionable line of KFC Limited merchandise, or pulling off one of the most talked about social stunts of the year by following 11 Herbs and Spice Girls on Twitter, it's clear that KFC is back with accolades such as Eater's "#Brand of the Year" and an Ade Age A-List Marketer for 2017. 

Prior to joining KFC, Steve served as a technical director for Yum Brands! for five years, specializing in the design and development of digital content and platforms for KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's. He holds a Bachelor of Fine Arts degree from the University of Louisville. 

Elizabeth BaznerAssociate Manager, Digital Communications, A&W Restaurants9:45 AM March 13, 2018 Presentation: A&W Tracks Cost Per Visit

Elizabeth has been working on A&W's social and digital strategies since December of 2011. Utilizing new and existing online and mobile platforms is a key focus for the A&W brand, allowing the company to effectively compete in the world of the Internet without having to spend time (or money) on massive ad campaigns. Along with her alter-ego, Rooty, Bazner recently gained A&W attention after launching a series of "hacked" Vine videos featuring a new product and magic tricks. Bazner is especially interested in earned media, and focuses on clever and catchy ways to promote the A&W brand.

Nick HoltSenior Manager, Advertising and Creative, Boost Mobile8:45 AM March 14, 2018 Keynote: #SwitchHappens – Boost Mobile’s Simple Switch In A World Of Wireless Hype